Influencers have been taking over the game of brand ambassadors, advertising, and promoting. Brands and companies now directly contact Instagram influencers to reach out to a wider audience scale to increase their brand awareness and recognition. Such brands simply study the influencer’s followers, analyze his or her engagement rate, and contact them via email or phone call.
The game of influencers is sometimes limited to its geographical boundaries as well. Studies and research shows that people often prefer following an influencer who belongs to their own background or speaks their own native language. India being a secular country, has many different forms of culture, languages, and traditions. Therefore, brands who are wanting to promote their goods and services on a particular occasion, such as Maha Shiv Ratri, Onum, or even Christman, will try seeking out famous influencers of the same religion or tradition.
Instagram Influencers & Influencer Marketing
The sector of influencer and influencer marketing on Instagram is abundantly increasing and expanding. It has now become a widely used strategy for online advertisement and promotion. Presently, influencer marketing is combining both, modern digital marketing strategies and also old traditional ones. As stated above, influencers and influencer marketing is transforming the concept of what celebrity endorsements were/are. It is not necessary for influencer marketing to have people who are very famous and well-known. It simply centers on influencers who are successful in influencing people in their day-to-day lives. Both, the brand and the influence work hand-in-hand to create a campaign’s strategy and dive together on the campaign’s results.
Influencers, who are widely known to influence people and possess an enormous amount of fan following, are people who enthusiastically have worked hard in their daily content and have created their own recognition. The whole reason why brands and companies choose influencers to promote their goods and services is that customers and consumers today are willingly following influencers over brands. Why is that so? It is simply because they trust the influencers they follow and are certain that the influencer won’t just promote any products for the sake of earning. Be it fitness influencers or cosmetic and makeup influencers, these people will only promote the products and goods that they personally use or recommend. This builds trust among their followers, and eventually, these followers become customers. Additionally, such influencers also use codes that can offer a fine discount on the products.
A few Statistics on Influencer Marketing
- Ten times more brands use micro-influencers than mega-influencers.
- Influencer campaigns are more common than ever on Instagram.
- In 2021, it was predicted that the influencer marketing sector would be valued at $13.8 billion.
- 17% of businesses will use influencer marketing initiatives to spend more than half of their annual marketing budgets.
- Google Trends reports a 5000% monthly increase in searches for the term “influencer marketing.”
- 60% of millennials prefer YouTube influencers over established media figures when seeking guidance.
- 86% of females use social media to seek out buying tips.
- Each month, 130 million Instagram users click on shopping photos to learn more about products.
Now that we have understood the overview of influencers and influencer marketing, let us know dive into the crucial part of this article.
Top 20 South India Influencers on Instagram
1. Samantha Ruth Prabhu- @samantharuthprabhuoffl
Samantha was born on April 28, 1987, in Alappuzha, Kerala, to Malayali mother Ninette and Telugu father Prabhu. She was born in Chennai, India, on April 28, 1987. She started modeling while pursuing her undergraduate degree, most prominently cooperating with Naidu Hall. Ravi Varman, a filmmaker, noticed her immediately. Ye Maaya Chesave, directed by Gautham Menon, was her directorial debut (2010).
2. Rashmika Mandanna
Rashmika Mandanna, a model and actress who speaks Kannada, was born on April 5, 1996, in Virajpet, Kodagu, Karnataka. At the age of 22, Rashmika started modeling. In 2015, she won T.V.C. in Lamode Bangalore’s top model competition. She took home the title of Clean & Clear Fresh Face of India. In 2016, she made her film debut in the Kannada flick Kirik Party.
3. Vijay Deverakonda
We all know him. Actor Vijay Deverakonda is a south Indian actor from India. His birthday is May 9, 1989. He mainly performs in Telugu movies. Deverakonda appeared in his first Telugu movie. He has won a Filmfare Award and a SIIMA Award. Nuvvila and (2011). He became well-known because of the blockbuster Arjun Reddy (2017). He is also the owner of King of the Hill Entertainment. He is one of the most widely recognized actors in the history of south Indian cinema.
4. Allu Arjun
Indian actor Allu Arjun predominantly performs in Telugu movies. In Gangotri, Arjun made his mature debut. He is also Allu Ramalingaiah, a Telugu comedy actor’s grandson. Arya, Allu Arjun’s second movie, became his first big success when it was released in 2004. In Kerala, he is also a well-known and loved celebrity.
5. Pooja Hegde
Pooja Hegde, an Indian model, and actress who was born on October 13, 1991, in Mumbai, Maharashtra, is well known for her roles in South Indian movies. She completed a Master of Commerce degree at M.M.K. College in Mumbai. And shortly thereafter, she began her modeling career. In addition, Tamannaah Bhatia, a film actor, was her senior in school.
6. Dulquer Salmaan
Dulquer Salmaan, the younger son of Sulfath and Mammootty, was born on July 28, 1986. At Purdue University in the United States, he earned his B.B.A. In the Malayalam movie Second Show (2012), he made his acting debut. Dulquer Salmaan is a successful businessman as well. His first foray into entrepreneurship was a website for swapping autos.
Prabhas Actor Raju Uppalapati, better known by his stage name Prabhas, works in Tollywood. Along with actress Shriya Saran, he made a comeback in September 2005 with the amazing smash Chatrapathhi. In Baahubali 2, its sequel, Prabhas returned in the same well-known character. Up to this point, he has worked on 20 films.
8. Ram Charan
Actor Ram Charan works in Tollywood movies. He is the child of Surekha and the renowned actor Megastar Chiranjeevi. Ram Charan debuted in the Chiruta movie (2007). He has won honors such as the Cine MAA Award for Best Male Debut and the Filmfare Best Male Debut Award. He is among the famous personalities of South India.
9. Tamannaah Bhatia
Tamanna Bhatia is a very well-known and prosperous Tollywood actress. She is known as “milky beauty” because she has the fairest skin of any actress in the Indian film industry. She primarily appears in Tamil and Telugu movies. She made her acting debut in the 2005 Bollywood film Chand Sa Roshan Chehra at the age of 15. She has always been well-known for her part in Bhahubali.
10. Suriya Sivakumar
Saravanan, also known as Suriya Sivakumar, is an Indian actor who works in the Tamil cinema industry. Suriya attended Chennai’s prestigious St. Bede’s School. Karthik Sivakumar, an award-winning actor, is his younger brother. His first movie, Nerrukku Ner (1997), starred Vijay and was a major success.
11. Mahesh Babu
Mahesh Babu, often known as Prince, is one of the greatest rising stars in Telugu cinema. He was born on August 9, 1974, to actor Krishna in Chennai. He attended St. Bede’s School in Chennai for his education. Mahesh represents Thumps Up and Hero Honda as their brand ambassador. He has received numerous film honors.
On July 28, 1984, Tamil actor Dhanush was born. Venkatesh Prabhu is his birth name. Dhanush made his acting debut in the Tamil Nadu blockbuster Thulluvadho Ilamai. In the film Kuselan, directed by his father-in-law Rajinikanth, he also made a brief cameo appearance. For the film Aadukalam, Dhanush got the Best Actor prize at the 2011 58th National Awards. His first Hindi film Ranjhanaa was made possible by the YouTube success of his song “Why this Kolaveri Di.”
13. Raashi Khanna
Indian actress and musician Raashi Khanna primarily performs in Telugu and Tamil movies. Having Punjabi ancestry, Raashi was born and raised in Delhi. For the movie “Joru,” she has performed her debut song, “Joru” (2014). Her contributions to Villain (2017), Jai Lava Kusa (2013), and Madras Cafe are well-known (2017).
14. Kajal Aggarwal
On June 19, 1985, Kajal Aggarwal was born in Mumbai, India’s state of Maharashtra. She is highly known for her work in Bollywood, Kannada, Tamil, and Telugu films. In 2004, she made her acting debut in the Hindi film Kyun HoGaya Na. Do Lafzon Ki Kahani, her most recent Bollywood film, was released in 2016.
15. Rakul Preet
Rakul Preet Singh, an Indian model and actress who was born on October 10, 1990, primarily works in the Telugu and Tamil film industries. At the age of 18, while still a college student, she began her modeling career. She has worked on a number of well-known movies, including Gilli, Keratam, Thadaiyara Thaakka, Yaariyan, and Venkatadri Express.
16. Sai Pallavi
Indian actress Sai Pallavi is well known for playing the lead role in the Malayalam film Premam. She has made an appearance on ETV Telugu’s Dhee Ultimate Dance Show (D4). Pallavi studied medicine and received her MBBS from Tbilisi State Medical University in Tbilisi, Georgia. She is a doctor by profession. She has also appeared in well-known movies such as Maari 2 (Tamil, 2018), Athiran (Malayalam, 2019), NGK (Tamil, 2019), and others.
17. Ileana D’Cruz
Ileana D’Cruz, an Indian actress, was born in Mumbai, India, to Goan parents. In Bollywood and the Tamil cinema business, she is famously recognized. She made her Telugu language debut with the film Devadasu by Y.V.S. Chowdhary. She was first noticed in a Rakesh Roshan-directed Fair and Lovely commercial. She has also worked on well-known Hindi films like Main Tera Hero and Rustom.
18. Shruti Haasan
On January 28, 1986, in Chennai, India, Shruti Rajalakshmi Haasan was born to actors Kamal Haasan and Sarika. Currently, Shruti Haasan is an Indian singer-turned-actress. She relocated to Mumbai after finishing school to attend St. Andrew’s College to study psychology. At the young age of six, Shruti Haasan performed her debut song in her father’s movie, Thevar Magan. She first made an appearance in the September 2007 issue of Frappe.
19. Tovino Thomas
Indian actor and model Tovino Thomas is well known for his roles in Malayalam movies. He was born in Irinjalakuda, Kerala, India, on January 21, 1989. After graduating from Don Bosco Higher Secondary School with a high school diploma, Tovino Thomas went on to study engineering. He endorses companies, namely North Republic Shirts and Indulekha Hair.
20. Anushka Shetty
Anushka Shetty is an Indian actress who primarily appears in Tamil and Telugu movies. Anushka Shetty was born into a Mangalore-based Tulu-speaking family. In the film Super, Puri Jagannath gave her debut. She was cast by S. S. Rajamouli in Vikramarkudu, which helped to boost her notoriety. She was also well known for her selections of films, like Arundathi, Rudharamadevi, and others.
So here it is. The top 20 south Indian influencers on Instagram are stated above for your reference.
As said earlier, The league of influencers occasionally has geographical restrictions as well. The idea of what celebrity endorsements were and are is changing as a result of influencers and influencer marketing. India has a diverse array of cultures, languages, and customs due to its secular government. Customers and consumers today readily follow influencers over brands, which is the main reason why brands and businesses choose them to market their products and services.
We hope this article has been beneficial for your knowledge and time. Do you have any more south Indian influencers on Instagram who you follow on your mind?
Do let us know in the comments section below! We would love to know more from your side.