Online Digital Marketing Course

Name: Digital Marketing Course
Brand: Digital Scholar
Rating: 4.9 (1775 reviews)

Join our online digital marketing course and become a top-notch digital marketer. Get access to the best digital marketing training from anywhere in the world. You can now learn the hidden secrets of digital marketing that no one would tell you.

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Companies Where Our Students Are Placed

I think it’s great if you want to learn, whether it’s this program or learning online for free, whatever it may be. My biggest advice for all of you is that in addition to always trying to learn more, make sure you experiment. In marketing, the way you tend to learn the most, in the long run, is through experimentation. And if you don’t experiment, you won’t always know what’s working or what’s changing. What works now in marketing usually won’t necessarily work in a year or two. Things constantly change, and to stay ahead of the game, you have to experiment. Best of luck, everyone. I hope you all succeed in your lives.

Neil Patel

SEO Expert

Why choose Digital Scholar?

Get access to this Premier online digital marketing course from anywhere in the world.

Get certified by Google and Facebook.

On successful completion of the course, you will receive Google and Facebook certifications. Digital Scholar’s online digital marketing course is powered by echoVME digital, which is a Facebook and Google partner agency.

Get trained by the agency-styled institute.

Digital Scholar provides agency-styled training, which gives the student exposure to how it feels to work in an agency. This makes you digital marketing industry-ready. You will learn all the aspects of working in an agency, from working in teams to creating a proposal.

Guaranteed placement assistance

We are in tie-ups with 400+ national and international partner companies. You will be provided with placement opportunities in the same. And not just that, you will also be trained to crack the interview.

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Learning curriculum

Digital Scholar’s online digital marketing course is known for offering extensive training and paves the way for upskilling your skills.

Module 1Orientation and Fundamentals of Marketing

A strong understanding of the fundamentals is required, be it digital marketing or anything new you learn. All the fundamentals of digital marketing will be covered in this module.

Understand the role of digital with respect to traditional marketing media mix strategies.
Understand customer decision journeys, customer personas, and audience tribes.
Develop a digital vision and goal for you by learning about the new digital marketing framework.
Evolving a balanced digital communication strategy between traditional and digital media.
Advertising Promotions in the Digital Age.

Module 2Personal Branding

Everyone needs to indulge in personal branding as it is a way of expressing your values, beliefs, goals, and purpose. Personal branding is vital to create a bond between you and your followers/customers. Personal branding will aid you to stand out of the crowd. Our result-driven personal branding training will help build a strong personal brand for yourself, generate organic clients, and boost sales. Learn how to :

Create a winning personal brand strategy that aligns with the ultimate desire of your dream clients.
Polish your social media profile and optimize your bio to drive maximum eyeballs.
Identify your niche using our niche accelerator training and also how to be fully engaged and manage your energy more skillfully online.
Consistently generate content and re-purpose it for different social media channels using our 60-days content calendar template, which will help you scale up your online presence.

Module 3Content Writing

Content is king, and content writing is a primary and indispensable entity of digital marketing. With relatable content and actionable CTAs, businesses can leverage great leads with high conversion rates. In this module, you will learn:

What is Content Writing, and how does it contribute to your website?
What is SEO-based content writing?
Content Research and Planning
Keyword research and its density
How to insert the right keywords at the right places in your content
Flow & Coherence
Discovering your niche
Understanding various online content tools
What is Plagiarism, and ways to avoid it
Automating emails
Google My Business
Building a strong social media presence
Using various social media tools
Monetizing your writing

Module 4Wordpress Management

You can now develop a website without having to code. Well,wordpress is the key.

Many developers profit from custom WordPress theme development, which they sell on markets like ThemeForest. WordPress assignments can earn freelance designers and developers an extra $1,000 to $5,000 per month. This session will teach you how to become a skilled website developer and how to start a side hustle.

To choose your domain name and why it is important.
How to choose the right hosting service for your website.
How to install a wordpress blog without the help of any web developer.
10 must-have things when you need to set up in your wordpress blog.
10 must-have SEO plugins for any wordpress blog to increase your seo ranking.
To Customize your website using free or paid themes.
How to publish your 1st blog post with the best SEO techniques of 2021.
To link your email tool with a wordpress blog to increase your email subscribers.

Module 5Search Engine Optimization

Learn how to obtain results with search engine optimization! Get your website to the top of the major search engines! After obtaining at least 300,000 unique visitors each year to our www.Soravjain.Com blog, we developed a 20-step unique structure to rank any blog or website at the top of Google's search engine in the shortest time possible. By the end of this module, you'll have a good understanding of how SEO (search engine optimization) works and how you can utilize it to drive traffic to your website.

Know what is important in a technical audit and how to start one yourself.
Boosting SEO with Structured Data Markup.
Be able to optimize on-page content with the right keywords & page structure.
Understand what a good URL structure is and how you can influence crawl behaviour.
Finding Places to Get Great Links to Your Site.
Know how to use JavaScript frameworks to influence technical SEO.
Easily create XML sitemaps to help you better understand content & index rates.
Be skilled at marking up your content with structured data so it can extract entities.
Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying.

Module 6Facebook and Instagram Ads

The first step toward becoming a professional media buyer is to master Facebook and Instagram ads. You won't need to spend tens of thousands of dollars on Facebook advertising to see results if you do it correctly. This is where the DIGITAL SCHOLAR'S method comes into play. This award-winning strategy shows you how to align your message and objectives throughout the whole digital experience of a new customer. Simultaneously, it helps you increase conversions while minimizing expenditures.

Understand the new customer journey so you can properly structure your Facebook ad campaigns for success.
Structure a sustainable and scalable Facebook marketing campaign that generates less expensive traffic, leads, and sales while also lowering your risk of an ad account shut down.
Find out what ads perform best by using Split Tests and optimizing for the top-performing ads to avoid increased costs.
Advertise on Instagram platform. Target website visitors, Facebook fans, or email subscribers Custom Audiences and also Target people who are like your existing customers with Lookalike Audience.
Drive Ecommerce Sales with Dynamic Ads & Collection Ads.
Grow Your App with App Install & Engagement Ads

Module 7Search Engine Marketing

Learn how to use Digital Scholars' excellent framework, as well as a full suite of execution tactics, to ensure that you're running ads that reach the right people and deliver the outcomes you want. Over the years, the team at Digital Scholar has spent over a million dollars on Google ads for customers and has provided them with great paid traffic. For your business, Google Ads could be the most successful growth approach. All you need to know is how to execute your campaigns successfully. This session will teach you a tried-and-tested, industry-neutral technique for creating long-term revenue growth for your company or client.

Set up your AdWords account from scratch
Understand PPC temperatures – so you can follow the law of conversion intent.
Set up conversion tracking and how to track phone calls from your website
Track sales, revenue, and form submissions using Google AdWords
Take advantage of competitor reports and customer data in your campaigns.
Increase Quality Score and decrease your cost per click
Be a master of targeting and A/B split testing. Find the best optimization routine.
Scale all types of campaigns – so that you can scale up your campaigns after you've achieved better ROAS and CPA

Module 8Email Marketing

Set up your AdWords account from scratch
Understand PPC temperatures – so you can follow the law of conversion intent.
Set up conversion tracking and how to track phone calls from your website
Track sales, revenue, and form submissions using Google AdWords
Take advantage of competitor reports and customer data in your campaigns.
Increase Quality Score and decrease your cost per click
Be a master of targeting and A/B split testing. Find the best optimization routine.
Scale all types of campaigns – so that you can scale up your campaigns after you've achieved better ROAS and CPA

Module 9Automation

When it comes to digital marketing, you'll have to know to use at least 20 tools on average. You will use a variety of products/apps to run your business more efficiently, and integrating these apps is a challenging task. You'll need to transmit data from one platform to another to keep things running. Automating tasks enhances not only your productivity but also the ROI of your marketing operations. This module will teach you how to do the following:

Connect a lead to an Email marketing platform to an SMS tool.
Automate replies to google reviews and comments on YouTube.
Send Automated Emails and SMS for a successful payment as well as for failed payments.
Automate pretty much any workflow and connect multiple apps in a single workflow.
Create routers and drive various workflows and create intense automation for your use case.

Module 10Sales Funnel

Digital marketers should learn to build scalable sales funnels that turn inactive visitors into paying clients. We have a specific module at Digital Scholar where you will learn how to master the art of the sales funnel. After developing 200+ sales funnels and generating $1 million in sales in three months for our training programmes, we curated this course module. The trainer of this module has also been awarded the One Comma Club Award by Russell Brunson for building amazing sales funnels.

Know how to create sales funnels in order to promote your personal brand, business, or organization
Understand the XOTF model & know how to set up a proper TOTF, MOTF, and BOTF
Use dozens of marketing strategies and proven concepts to generate a positive ROI (return on investment) for your sales funnel
Learn the hacks that go on landing pages to upsell, downsell and craft a perfect sales funnel to churn out more money from a visitor.
Automate the customer journey, send emailers, SMS, and WhatsApp messages to people who opt-in your pages, and learn how to integrate national and international payment gateways to sell your products.

Module 11LinkedIn Marketing

LinkedIn is the largest business-oriented social networking platform for professionals, with over 500 million members from more than 200 countries. You can use LinkedIn to showcase your skills, expertise, recommendations, and connections when recruiters and companies are looking for candidates. It also establishes your credibility in your field and highlights your achievements. For generating leads and revenue, as well as creating a strong personal brand, LinkedIn is an amazing networking tool. Top salespeople, recruiters, and entrepreneurs have been employing a PROVEN approach to make appointments with their ideal clients for years, and you will get to learn those strategies in the course module.

How to optimize your LinkedIn Prole to get 10x more visibility and generate leads.
Demystify the most expensive paid ad channel and confidently generate huge ROI from your LinkedIn Ads.
Scale your audience, avoid your competition, and build wildly effective retargeting audiences.
How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies.
Automate leads and sales generation Using LinkedIn Outreach tools.

Module 12Social Media Management

Nearly 80% of India's population has an internet connection and engages in social media. Social media marketing is being used by brands to boost their online visibility. Your company may become social and get more leads by using social media marketing. You will learn:

The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling, and Promoting.
Strategies and create a monthly calendar and implement the same for your small/medium or Big business.
The best-performing content types are tried and tested with big brands.
How to set up all platforms, how to gain followers, and the best means to engage them.
How a non-designer can unravel their designing skills using different tools.
The importance of #Hashtags and how to make the best use of its reach.
Local, national, and global case studies of brands who have aced the social media game with their viral content.

Module 13Instagram Influencer Mastery

Social media influencers are becoming more popular than ever, and companies are finding it easier to find influencers who are relevant to their business. Because of this, there are also more individuals who are looking to get paid to promote brands on their various social media accounts. So, if you are looking to learn how to become an Instagram influencer, this course module will give you a step-by-step guide to help you on your journey.

Learn the art of growing followers on the most popular social media channels
Optimize and polish your bio
Content generation and video making
Hashtag, Stories, and Reels mastery
Understanding advanced analytics to make informed decisions

Module 14Agency Management

Employees are the cornerstone of any business. In less than eight years, we grew echoVME from three family members to a 60-person marketing firm that generates over $5 million in revenue while serving 100+ national and international clients. Our progress, on the other hand, has not always been smooth. We'll go over our missteps, our successful strategies as well as the templates and exact procedures we use to pitch clients, onboard them, and keep them for years to come, all while generating MRR, in this session.

Set your agency up for sustainable growth through the use of agency strategy, financial management, and ultimately, client pitching templates & sales outreach tools.
Using our 6-figure client pitching templates, learn the art of crafting perfect offers and charge for your services.
Learn to draft contracts and set up billing for your clients.
Learn Industry-specific strategies from our experience and get an advantage over your competitors.

Module 15International Freelancing

In this module, students will get to learn how to generate international leads. Knowing how to choose your client and be in the right place at the right time is critical, and this course module will show you how to do both. If you push yourself to produce excellent work, clients will start to reach out to you. This module will prepare you to work as an international freelancer by supporting you in developing partnerships with some of the top Freelance Marketplaces and locating your first or next international client. You'll also be introduced to Digital Scholar's in-house marketplace, where you can connect with thousands of entrepreneurs looking to expand their businesses.

To set up your professional account on the marketplace.
What to charge for your services
To create contracts and collect payments.
How to and the right team partners to complete the task at hand.

Specializations

Digital Scholar is the only institute that is known to offer online digital marketing training with great specializations.

Module 1Copywriting

Successful marketing campaigns have attractive copies. Copywriting is the atom of digital marketing. Copywriting can aid in the growth of sales, market penetration, and profit margins. In this session, you will learn the nuances of writing a good copy.

Learn how to structure and write compelling sales copy
Understand how to leverage features, benefits, and advantages
Learn to research and hack your competitors using our novel product research techniques.
Exact Science behind writing copies for Ads, Emailers, Sales Pages, Lead Magnets.
Apply the power of emotional drivers, even when writing in a B2B environment, and master powerful call-to-action.
Get Pre-made templates made by our in-house copywriters for you to get started from Day1.

Module 2Ecommerce Marketing

E-commerce has revolutionized the way people do business in India. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026, up from $38.5 billion in 2017. The majority of the industry's growth has been fueled by an increase in internet and smartphone usage. In this 12-hour intensive class, you'll learn how to either promote your own physical stuff or dropship without having any physical stores or products.

Product Research

Product Research Spy Tools and Product Pricing Strategies.

Shopify Store Setup

Important Pages to Setups
Niche Vs. General Store
Theme and Important Apps for the store
Cart Page optimization and abandoned cart recovery

Product Fulfillment

Fulfilment methods - Manual or Automation
Learn how to fulfil orders without having any physical store

Module 3Making Money Online

Affiliate marketing is currently one of the fastest-growing industries. The Digital Scholar team digs into what it takes to get into the affiliate marketing industry. We utilized our tried-and-tested approach and earned over $100,000 in affiliate income. Now we are all set to spill the strategy. You will learn to:

Learn to identify the problems in the market.
Generate affiliate links and promote using funnels and ads.
Organic ways to promote affiliate products without making the top mistakes people still do.
Earn a passive recurring income when you master this module.
Setup Google Adsense.

Tools Covered

Is this right for me?

If you are looking for:

A theory-centric course that doesn’t teach you to be industry-ready
A course that doesn’t offer 100% placement assistance
A course that doesn’t offer 20+ certifications and training from some of the best marketers in the world.

Then Digital Scholar’s Online Digital Marketing Course is not for you by all means.

Certificate

You will be assisted to get 20+ valuable certificates under different domains on successful completion of your course.

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Duration of the course

3 Months

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Weekend Batch (Online)

Saturday: 7pm – 9pm | Sunday: 9am – 12pm

Last date of enrollment

6^th November for Batch 11

What Our
Students Say?

Enriching and inspiring experience here at Digital scholar.The team is so passionate and dedicated that makes learning more informative and I look forward to more at Digital scholar..Thank you digital scholar to motivate and keep up the momentum of learning.

Alka Mehta

Real time in depth learning. Classes are interesting and on point. Love the classroom set up. Good vibe and energy. Learning taken to a new level. So far the best Digital Marketing training centre in Chennai.

Meghna Nichani

Digital Scholar is great place to learn Digital Marketing in Chennai. They provide 3 months certification course and first hand agency experience. They also guarantee placements assistance and help to understand all the traits of the industry thoroughly.

Bala subramani

Great trainers, amazing classroom session , awesome guidance. My tutors were Sorav, Karthik, Ashutosh and they were really fantastic.

Disha Mary

Here's reviews for Digital Scholar (Over 2000+ Reviews)

Get trained by Digital Scholar and upgrade your career in digital marketing.

Frequently Asked Question (FAQs)

1. Are the classes live or recorded?

The classes of this online digital marketing course are going to be live on ZOOM.

2. Do we get access to the recordings?

Yes, you get access to the recordings for a total of 6 months. You get access to all the study materials(PPTs, PDFs, e-notes, cheatsheets & knowledge-based videos) on the LMS for a lifetime.

3. Do you provide study materials and notes?

You get access to all the study materials(PPTs, PDFs, e-notes, cheatsheets & knowledge-based videos) on the LMS for a lifetime.

4. What is the Digital Scholar's online digital marketing course fee?

The original fee structure is 75,000 + Taxes. Price after 50% discount- Early bird offer Price: Rs 39,500 (Can be paid in two instalments)

5. Do you provide an internship? How does it work?

Yes, we provide a guaranteed internship with an earning potential with our parent concern agency – echoVME. This is a task-based internship, and Digital Scholar is the only Digital Marketing Institute in Chennai that offers internship opportunities along with the course.

6. How long is the internship?

The internship is a part of a 3-month online digital marketing course where the students will get to implement what they learn.

7. Can I get a job if I join Digital Scholar's 3 Months online digital marketing course?

Our digital marketing course in Chennai is known to provide 100% placement assistance, and we have been able to place 350+ students with national and international brands. Making you industry-ready is our primary objective, and our placement cell is dedicatedly working for the same.

8. What would be the pay scale after the course?

It depends on the post, location, and experience in the field of Digital Marketing. We have placed candidates who had an initial package of 25k per month, and there have also been candidates who have got a package of 36k to 40k per month. Digital Scholar offers the best digital marketing course in Chennai as most of our students have upscaled in their careers.

9. What do I do if I miss out on a class?

You can inform us beforehand, and you will be allowed to attend the particular classes you missed with the other batch of students. In some cases, you might be provided with a recording of the class.

10. Are you affiliated with any university?

We are not affiliated with any university. We are official partners of Google and Facebook, and we believe in skill-based learning. Our online digital marketing course will teach you the nuances of the digital marketing domains.

11. Is this a PG / Diploma course?

This is not a PG or Diploma course. This is a professional course, and Digital Scholar offers the best online digital marketing training in Chennai.

12. Do you provide practical learning?

Yes, practical learning is provided in Digital Scholar’s online digital marketing course. You will be having live projects, case studies, and trainer-curated assignments after each module.

13. Why is Digital Scholar the best online digital marketing course?

Digital Scholar’s online digital marketing course is known to offer the best agency-based training. Our course module is extensive, and the students will get exhaustive digital marketing learning.

14. What is the genuine review of the Digital Scholars Online Digital Marketing Course?

We have a google rating of 4.9 stars by 1,748 students. Our online digital marketing course in Chennai has a high rating and amazing reviews.