Agency Styled Digital Marketing Course
Agency Styled Digital Marketing Course
Overview of the Curriculum
- Learn how to monetize your learning
- Work on Live projects
- Learn how to build your brand online
- Internship opportunities in agencies
- Get mentored by industry stalwarts
- Learn and master the best industry tools
- Agency based learning environment
- Personalized Resume Feedback
- Mock Interviews and Placement Assistance
- Access to Asia’s biggest Digital Marketing Group
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Who can do the course
- Students
- Professionals
- Freelancers
- Homepreneurs
- Entrepreneurs
Skills you will acquire
Earn while you learn from Industry experts
Digital Marketing Platforms and Tools
We will help you to get familiarised with 20+ industry leading tools used by Digital marketing experts and agencies across the country. These tools help you to gain analytical edge and automation power to define your brand journey
Course completion certificate from Digital Scholar
- Network with global experts
- Become part of Scholar learning Hub
- Opportunity to work with Brands and Agencies
Certificate of Internship from echoVME
Instructors
We bring you world’s leading subject matter experts who have their niche carved in the field of Digital. We have 20+ star trainers on board who will not only help you with various digital subjects but also transform your lives forever. These industry veterans have trained over 10,000+ people through various platforms and are now coming together under Digital Scholar to kickstart your journey.
Guest Lecturers
Abhishek Shah
Founder, Managing Director of Be Positive 24
Siddharth Rajsekar
Co-Founder of Scion Social
Deepak Kanakraju
CEO of PixelTracks
Avi Arya
Founder of Internet Moguls
Sanjay Shenoy
Co-Founder of PixelTrack
Digital Pratik
Founder of Digital Pratik University
Gaurav Gurbaxani
CEO of Pragmites Consulting
Kulwant Nagi
Founder CEO of AffloSpark
Mithesh Kothari
Strategist at White Rivers Media
Shama Hyder
Founder and CEO of Zen Media
Rohan Mehta
CEO and Founder of Kinnect
Shrenik Gandhi
Co-Founder of White Rivers Media
Michael Janda
Founder and CEO of Riser
Abhishek Shah
Leading Branding Expert
Siddharth Rajsekar
Leading Digital Coach
Deepak Kanakraju
Leading Facebook Ads Expert
Avi Arya
Leading Micro Video Mastery Expert
Sanjay Shenoy
Leading SEO Strategy Expert
Digital Pratik
Gaurav Gurbaxani
Kulwant Nagi
Leading Blogging and Content Writing Expert
Mithesh Kothari
Shama Hyder
Rohan Mehta
Shrenik Gandhi
Michael Janda
Trainers
Sorav Jain
Founder & CEO of echoVME & Digital Scholar
Rishi Jain
Karthikeyan Maruthai
Mary Monica
Thanveer Ahmed
Ashutosh Bhandari
Charulatha
Ruchi Jain
Ashini Mehta
Nikhil Pradeep
Arockia Anand
Sorav Jain
Rishi Jain
Karthikeyan Maruthai
Mary Monica
Thanveer Ahmed
Ashutosh Bhandari
Charu Latha
Ruchi Jain
Ashini Mehta
Nikhil Pradeep
Arockia Anand
Curriculum in depth
Specializations
Live Classes
Case Studies
Certifications
- Getting introduced to the Basics of Digital Marketing
- Introduction to Learning Management System
- What is agency style learning methodology?
- Understanding what personal branding means.
- Discovering your Niche
- Profile Polishing
- Establishing yourself on at least three social media platforms
- Introduction to networking
- How to create content consistently
- Fundamentals of content writing
- Content Research and Planning
- What is SEO based content writing?
- Keyword research and its density
- Flow & Coherence
- Writing engaging content
- Plagiarism Checking & Popular Tools
- Understanding Google’s search algorithm
- Black hat, white hat & grey hat SEO
- Technical, on-page & off-page SEO
- Creating SEO checklist
- Backlinks and link building techniques
- Google my business
- Case study discussion
- Introduction to Facebook Ads dashboard
- Creating an audience persona for your brand
- Understanding campaigns, ad groups and ad posts
- Creating a million dollar ad copy
- A/B split testing
- Understanding Facebook Pixel and advanced tracking strategies.
- How to build a custom audience
- Creating retargeting strategies
- MASTER Facebook Ads Manager
- Facebook messenger marketing
- Case studies and live projects
- Ideation of customer journey
- Setting up of sales funnels
- Multi channel integration
- How to track sales funnel effectiveness
- Lead qualification
- Case studies and live projects
- How to write a killer subject line
- Types of emailers
- Setting up of email account
- Understanding email marketing metric
- Introduction to Zapier
- SMS integration
- Case studies and live projects
- Affirmations
- Niche discovery formula
- Affiliate marketing
- Brand collaborations
- Content strategy
- Using advanced instagram techniques to increase engagements on Instagram
- Introduction to Google ecosystem
- Performance Marketing & Branding
- Understanding Search and Display network
- What is universal campaigns
- Building an effective Landing page
- Ad bidding optimization
- Youtube advertisement
- How to kickstart your Youtube channel
- Recording equipments and Gadgets
- Identifying content trends through google toolkit
- Creating Introduction and exit for your video
- How to create thumbnails
- How to write SEO friendly titles and descriptions
- Youtube analytics and advertisements
- Monetisation of your YouTube channel
- Getting Started With Google Analytics 360
- Google Search console
- Introduction to Google tag manager
- Introduction to data studio
- How to integrate campaigns with Analytics
- Understanding performance metrics
- Case study and live projects
- Introduction to social media platforms
- Building brand strategy and content bucket
- The Rise of Voice & Vernacular
- Understanding content virality
- Social Media important tools & hacks
- Online Reputation Management
- Social media reporting
- Case study and live projects
- How to build a brand’s presence in quora
- Fundamentals of quora advertisemnets
- How to structure your quora answer
- How to respond to negative feedback
- What is whatsapp for business
- Introduction to whatsapp tool box
- Automation for whatsapp for business
- Case study and live projects
- Key agency challenges
- Basics of client-agency communication
- Industry specific strategies
- How to create a pitch proposal
- Management & leadership
- Contract and billing
- Case study and live projects
- Identifying freelancing opportunities
- Building your presence in freelancing portals
- How to increase your rating
- Building your freelance portfolio
3 Specialisations
These specialisations are created to power your niche and strengthen your Digital portfolio based on industry demand. You can opt-in for any of the following course to suit your goals post completion of the flagship program.
Affiliate Marketing
- How to create Digital products that sell
- Introduction to amazon affiliate program
- How to start monetising your blog
- How to partner with brands for affiliate programs
Analytics
- Analytics deep dive
- Integrating data studio with marketing platforms
- Google tag manager
- Introduction to analytical tools
- Report generation
- Data driven decision making
- Case study and live projects
Copywriting
- Copywriting vs content writing
- AIDA formula for copywriting
- How to write compelling sales copy
- Write powerful calls to action
- How to write copies for B2B vs B2C
- Case study and live projects
11 Reasons Why You Should Join Digital Scholar Today
Industry projects & case studies
SPR Highliving
SPR Highliving
SPR Group is a leading premium real estate developer that deals with the acquisition and development of residential and commercial projects in South India.
What echoVME has done for SPR in the Digital space, is create unique positioning and build successful lead generation campaigns that enables them to gain the desired results. These campaigns are created through a complete funnel based strategy, which is acquiring/building customers base and nurturing them through defined content strategies.
What will you learn:- How we run campaigns on different platforms?
- The process of acquiring a lead and convert them for premium products
- How to build an aspiring brand
Success Gyan
Success Gyan
Success Gyan is India's largest organizer (over 150+)of seminars in personal development. The brand is associated with the world's elite leaders like Tony Robbins, Robert Kiyosaki, Brian Tracy, Rajeev Talreja and many more. They are committed in bringing worlds best to India and India's best to the world. global education.
echoVME's mission was to build Success Gyan's social media presence and create a credible platform for India through innovate content marketing techniques.
What will you learn:- Fastest ways of growing audience on social media
- Building a database and techniques of engagement
- Effective ways of using a video for customer acquisition
CHU CHU TV
CHU CHU TV
ChuChu TV is Asia's largest kids edutainment channel with over 1Billion views and 28million subscribers on YouTube. They are truly a global brand whose characters are loved worldwide. echoVME has been associated with Chu Chu TV since its early days of 0.2Million subscribers. Our goal was to make Chu Chu TV a global brand and increase its brand engagement by 10X.
What will you learn:- How to develop content for a global audience?
- Techniques to drive massive engagement
- How to increase followers through cross-platform engagement
Paulson's
Paulson's
Paulson's have become an amalgamation of various lifestyle brands such as Tony and Guy, Jonah's Bistro, Slam, Essentials, Sultan Biriyani and Provoke. They are one of the largest outlet chains in India. echoVME has been assigned to successfully manage each brand's individuality and focus on its unique customer base along with thousands of franchise owners. echoVME helps Paulson to build a reliable customer base and achieve sales through aggressive lead generation techniques.
What will you learn:- How to create a brand persona for a B2C brand
- Understanding audience behaviour towards a lifestyle brand
- How to run lead generation for business chains across multiple locations
Are you ready to build your Digital Future?
Scholar’s
Digital Scholar has relentlessly strived to bring in the most for their students. We have built in various support system to make your journey friction free. We have built edge to help scholar
throughout their career.
Feedback Sessions
Industry Networking
Community Support
Career Support
Lifetime access to DS learning HUB
Industry Projects and Case Studies
Placement Partners
Through our agency journey of over 10+ years we have built our network with 100+ companies and 50+ India’s best agencies. You will have an opportunity to get placed in some of these biggest companies and agencies across the country to build a career in Digital Marketing.
Student voices
We are the best in the industry to undertake the Digital Marketing training program and here we have our alumni and their verdict on the classroom teaching that they loved dearly.
Students & Professionals
Business Owner
career enhancement cell
We at Digital Scholar understand your objective of making it big in the industry. Hence, to ensure that, we have a Career Enhancement System in place, that will assist you in crossing the finish line successfully.
Click Here To Kickstart Your Digital Journey
Attend a Demo Class
Talk to our Counselor
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FAQ's
General
It is the only agency-styled institute in the country. Other reasons include placement assistance, stalwart trainers, fun learning curriculum, case studies, guest lectures from industry leaders and application of the skills in real life scenarios.
Upon completion of the course, the students will receive a certificate of completion from Digital Scholar along with an internship certificate from echoVME, one of India’s premium digital marketing companies.
We would prescribe 4 hours a week or 2-hour sessions on any two days of the week to keep up to date on the course.
Our education doesn’t end in classrooms. We empower our students with a hands-on approach. From the start, students are placed in an agency environment. They get to test out their learnings in live agency engagements with real-time budgets. echoVME (Digital Marketing and social media agency) as the parent company with 8+ years of experience working with different industries offer our students the ideal opportunity to implement and practice Digital Marketing. echoVME works with top brands like GRT, JCS, SPR, Doosan etc.
The curriculum is outcome based. Apart from the theoretical aspects of the course the curriculum will test you with live projects that prepare you for the agency life ahead and provides full exposure to the ongoings in a Digital Marketing company. It equips you with the expertise to deal with any Digital project that may come your way. We don’t just teach you, we make you industry ready!
Yes, the advantage of having this course online is that there are not any geographical constraints for the students. You can enrol from any part of the world.
All students who are enrolled in college, entrepreneurs and businessmen/businesswomen who want to expand their business, mid-level managers and freelancers in the industry who want to enhance their marketing knowledge would benefit from this course.
Payments
Strictly no refund policy before, during or after the course.
We support various modes of payments like Credit/Debit Cards, NEFT, and Direct Deposit.
Demo Classes
Yes, we provide a demo class.
No, the demo class is free for all prospective students. Although due to limited availability of the seats which will be filled on a first come first served basis, it would be best if you enrol fast.
Your faculty will include stalwarts in the various fields of Digital Marketing who are industry practitioners and have a proven track record within their specialisation. We will include guest lectures from Industry leaders like Sorav Jain who is amongst India’s top Digital Marketers.
Course Content and Assignments
You will receive your login credentials after the payment. The course online would be in the form of a live classroom and all the necessary study materials for the class will be made available through the LMS (learning management system).
You can always reach out to our faculty and experts for doubts. There will be dedicated times allotted where students can get their doubts cleared.
There will be assignments after every module that will be validated. Practical exams and quizzes will be conducted regularly.
Only legitimate reasons will be entertained to get an extension. It will be based on the discretion of the faculty members.
Yes, all study materials will be made available to the students though the usage of an efficient platform of LMS (learning management system).
No, there is no need for programming language proficiency
Apart from the course content, the numerous real life case studies, live sessions with world leaders in Digital Marketing along with the practical application of all your skills will help you scale your business digitally.
- Digital Marketing is one of the fastest growing industries in the world. Freshers who seek a future proof career in marketing would benefit from the course. Some significant job roles that you can take up and their respective average annual drawings are mentioned below:
- SEO Manager 2.5 – 5 Lakhs
- PPC Marketer 5 – 7 Lakhs
- Inbound Marketing Manager 4-6 Lakhs
- Social Media Manager 3 – 7 Lakhs
- Content Marketing Manager 7- 10 Lakhs
- Digital Marketing Manager 15 – 20 Lakhs to 40 Lakhs
All technical aspects of Digital Marketing will be taught in class. Students don’t require preliminary background technical knowledge. Students are required to have only basic computer knowledge and English proficiency as all modes of communication will be in English.
Yes, Internships will be provided for high- performing students.
Enforcing efficient Digital Marketing Strategies will help scale up your business many folds and reduce the overall cost for marketing. By utilizing the apt digital marketing strategy, businesses can maximize their net spend. Business enterprise can reach more than 1000 people for its products and services for a lesser price than through direct mails and television ads as these costs more.
Since this is an online course, there is no fixed number of students in a batch. The number of students won’t compromise on the quality of the sessions.
Of course, Digital Marketing is the way of the future. Adding this niche qualification to your expertise will heighten your chances in attaining a job in the future.
Dates and Schedules
You will have 3 months to complete the course.
The course starts on 20th April 2020