Digital Marketing Course in Chennai with AI [Advanced Modules]

Digital Leader Mindset

• Introducing Founder: Meet the visionary behind Digital Scholar and gain insights into the mindset that drives success in digital marketing. 
• Attitudes of Digital Scholar: Adopt the core values of resilience, creativity, and adaptability, shaping you into a leader ready to tackle challenges head-on.
• Introduction to Digital Scholar Anthem: Immerse yourself in the spirit of Digital Scholar with an anthem that fuels motivation and camaraderie.
• Scholar Name: Carve your unique identity as a Digital Scholar, representing your brand and goals.
• Goal Card: Learn to set powerful, actionable goals focusing on measurable outcomes that keep you on track.
• Scholar Dance: Collaborate and connect with peers through a fun, engaging activity designed to spark creativity and teamwork.
• Rules of Digital Scholar: Understand the guiding principles that ensure a productive, respectful, and innovative learning environment.
• Agency Formation: Experience hands-on learning by forming your agency team and solving real-world challenges with collaboration and innovation.

Discover the Path to Digital Leadership

Cultivate the mindset and skills required to lead in the digital era. In this module, you will learn how to:

• Effectively lead teams and drive results.
• Manage projects with precision and focus.
• Navigate challenges with innovative, out-of-the-box solutions.
• Learn to achieve results with limited budgets.
• Apply data-driven decision-making for impactful results.
• Discover and define your niche with exclusive templates.
• Lead with empathy, inspiring collaboration and trust.

Key Objectives of this Module

• Identify trends and opportunities in niche markets.
• Leverage data and analytics to research and dominate niches.
• Develop effective digital marketing strategies for specific markets.
• Evaluate market viability based on current trends and consumer behaviour.
• Analyse competitors and position yourself for success.
• Create compelling content that resonates with niche audiences.
• Create standout personal brand strategies for yourself or your clients.
• Build partnerships and collaborations that amplify growth.
• Refine and enhance social media pages for maximum impact.
• Design and implement comprehensive marketing plans for niche markets.
• Enhance customer engagement and deliver exceptional service.

By the end of this module, you will be equipped with the tools, mindset, and leadership skills to confidently apply these concepts in real-world scenarios.

AI Content Mastery

The future of content creation lies in seamlessly integrating technology to amplify creativity and efficiency. AI Content Mastery is designed to teach you how to leverage the latest AI tools to revolutionise your content strategy, making the creation process faster, smarter, and more impactful.

• Text-to-Text Mastery: Harness the full potential of AI-powered tools like ChatGPT and Bard to craft well-structured, compelling, and persuasive content. Learn to create impactful copy for social media, campaigns, and marketing materials that resonate with your audience and drive results.
• Text-to-Image Mastery: Create stunning visuals from text using AI platforms like MidJourney and Dall-E. Transform your ideas into beautiful, on-brand visuals, making your content dynamic and visually appealing with ease.
• Text-to-Voice Mastery: Revolutionise your audio creation process with tools that effortlessly handle transcriptions, voiceovers, and audio enhancements. Leverage more than four advanced solutions to deliver high-quality audio content with speed and precision.
• Text-to-Video Mastery: Transform scripts into captivating video content seamlessly. With over seven advanced AI tools at your disposal, produce professional-grade videos for marketing, education, or promotions in record time and with minimal effort.

This module equips you with the expertise to leverage advanced AI tools and deliver engaging, high-quality content with unmatched efficiency and precision. Master the skills needed to excel in the fast-evolving digital landscape and drive impactful results.

Social Media Management

How do some brands dominate social media while others struggle to get noticed? The secret lies in strategy, execution, and understanding your audience. This Social Media Management module provides you with the essential skills to manage social media platforms effectively and create impactful strategies that drive engagement and growth. You’ll gain the expertise to execute results-driven social media management by mastering platform-specific techniques and analysing successful campaigns.

What You’ll Learn

• Platform Fundamentals: Understand the unique features and dynamics of platforms like Instagram, LinkedIn, and Facebook and how to leverage them to meet your objectives.
• Content Creation Excellence: Identify and develop the best-performing content types for brands, aligning them with audience needs and campaign goals.
• Content Buckets: Learn to plan and organise content into engaging themes to attract and retain followers consistently.
• Case Studies: Study national and global success stories to understand strategies that deliver impactful results and adapt them to your campaigns.
• Analytics and Insights: Measure and analyse campaign performance using advanced analytics tools and utilise these insights to optimise future strategies.
• Reputation and Crisis Management: Build strategies to manage online interactions, safeguard brand identity, and respond effectively to crises.

Key Objectives

• Develop and execute optimised social media strategies with measurable goals.
• Create and curate engaging content that resonates with target audiences.
• Gain expertise in audience engagement to foster loyalty and trust.
• Manage campaigns efficiently, using data-driven insights to refine performance.
• Maintain consistent brand identity across platforms and strengthen reputation.

By the end of this module, you will have the knowledge and confidence to manage social media campaigns efficiently, deliver measurable results, and contribute to long-term brand success.

Instagram for Business

Do you know why Instagram is the preferred platform for businesses aiming to succeed online? Instagram is a powerful tool that enables businesses to connect with audiences, enhance visibility, and achieve impactful results. The Instagram for Business module equips you with the tools and strategies to grow and optimise your presence on this dynamic platform. From crafting engaging content to executing effective ad campaigns, this module is designed to deliver measurable outcomes.

What You’ll Learn

• Set Up a Winning Profile: Learn how to create a business account representing your brand professionally and attracting your target audience.
• Engage Through Content: Master the skills to create high-quality, visually appealing content and captions that drive interaction and build engagement.
• Optimise for Growth: Understand how Instagram’s algorithms work and apply strategies to increase visibility and engagement organically.
• Excel with Instagram Ads: Get hands-on with Ads Manager to plan, launch, and manage targeted campaigns that deliver measurable results.
• Leverage Analytics: Learn to track your campaign’s performance using Instagram analytics and refine your strategies for continuous improvement.
• Influencer Partnerships: Discover the best practices for collaborating with influencers to extend your reach and build credibility.
• Streamline with Automation: Learn how to use tools like Instachamp to save time, automate responses, and enhance user engagement.
• Content Planning Made Simple: Organise content buckets that help you maintain consistency, keep your audience engaged and align with your brand’s messaging.

Skills You’ll Gain

By the end of this module, you will:

• Create and optimise an Instagram business profile.
• Develop content strategies that engage and grow your audience.
• Plan and execute Instagram ad campaigns for impactful results.
• Collaborate effectively with influencers to strengthen your brand presence.
• Use analytics and automation tools to improve efficiency and refine your approach.

This module provides everything you need to turn Instagram into a results-driven platform for business growth.

LinkedIn Marketing

LinkedIn has become an essential platform for businesses and professionals to grow their reach, establish trust, and achieve impactful results. The LinkedIn Marketing module offers hands-on strategies to effectively connect with your audience, build a strong brand presence, and deliver measurable success. From targeting the right audience to optimising your profile and running successful campaigns, this module provides the tools needed to leverage LinkedIn for both B2B and B2C marketing.

What You’ll Learn

• Understand LinkedIn’s Algorithm: Learn how LinkedIn ranks content and discover ways to boost visibility for your posts and campaigns.
• Optimise Your Profile: Create a professional LinkedIn profile highlighting your expertise and appealing to your target audience.
• Content Strategy: Develop content that aligns with your goals, encourages interaction, and builds strong connections.
• Strategic Planning: Learn a LinkedIn marketing strategy’s core components that drive meaningful engagement.
• Master LinkedIn Ads: Gain insights into setting up, managing, and refining LinkedIn ad campaigns to effectively target specific audiences.
• Analyse Campaign Success: Use LinkedIn analytics to measure performance and adjust your strategies for improved results.
• Audience Targeting: Use LinkedIn’s advanced targeting tools to identify and reach the right decision-makers and niche groups.
• Customer Journey Mapping: Understand how to guide your audience from awareness to action on LinkedIn.

Outcomes

By the end of this module, you will:

• Learn how to create and optimise a professional LinkedIn profile that attracts meaningful connections.
• Develop a marketing plan that targets B2B and B2C audiences effectively.
• Create content that encourages engagement and supports business objectives.
• Analyse the impact of LinkedIn Ads and Sponsored Content on achieving business goals.
• Run and measure LinkedIn ad campaigns to achieve your marketing goals.
• Use insights to refine your strategies and achieve better results.

This module enables you to leverage LinkedIn as a key marketing tool, helping you build connections, expand your reach, and drive results.

Landing Page

A well-crafted landing page is the backbone of any successful digital campaign. It’s where curiosity transforms into action, and clicks translate into conversions. The Landing Page module is designed to arm you with the expertise to create landing pages that attract attention and drive tangible business outcomes. From foundational design elements to advanced optimisation techniques, this module equips you to craft landing pages that achieve exceptional performance.

What You’ll Master

• The Role of Landing Pages: Understand why landing pages are essential in digital marketing and how to structure them for maximum impact.
• High-Impact Design: Learn to create clean, action-focused designs that clearly and intently guide users toward your desired outcomes.
• Effective Messaging: Develop persuasive headlines and copy that connect with your audience and inspire action.
• Advanced Testing and Insights: Use A/B testing, heatmaps, and data-driven feedback to refine your landing pages for optimal results.
• Lead Generation and Sales: Design landing pages that incorporate lead magnets, payment gateways, and other essential elements to support any funnel strategy and drive meaningful conversions.
• User-Driven Optimisation: Implement UI/UX best practices to ensure a seamless experience, reduce drop-offs, and boost engagement.
• Data-Backed Decisions: Analyse key metrics to evaluate performance, enhance conversion rates, and guide strategic adjustments.

What You’ll Achieve

By the end of this module, you will:

• Build landing pages that align with and amplify your marketing efforts.
• Design pages personalised to convert visitors into leads or customers.
• Integrate advanced tools like payment systems and downloadable resources to enhance functionality.
• Master techniques to test, refine, and optimise page elements for continuous improvement.
• Use analytics to make informed decisions that drive higher conversions.

This module goes beyond aesthetics, focusing on the practical strategies and tools needed to create landing pages that deliver measurable results and support your marketing goals.

Automation

Automation is revolutionising businesses’ operations, allowing for smarter workflows and personalised customer interactions. This Automation module equips you with the skills to streamline repetitive tasks, create dynamic workflows, and design impactful campaigns that resonate with your audience. By utilising advanced automation technologies, you’ll streamline processes, improve accuracy, and drive impactful results throughout your operations.

What You’ll Learn

• Core Principles of Automation: Understand the foundational concepts that make automation a critical tool for modern businesses.
• Advanced Task Automation: Learn to automate emails, SMS, replies, troubleshooting, and lead follow-ups, enhancing communication and improving operational efficiency.
• Workflow Integration: Learn how to connect multiple apps into a seamless workflow to optimise processes and reduce manual effort.
• Personalised Campaign Design: Create highly targeted campaigns by leveraging customer behaviour and segmentation for better engagement.
• Customised Solutions: Design custom routers and workflows specific to your unique business needs and objectives.
• Safety and Risk Awareness: Learn to mitigate risks and adhere to best practices when implementing automation systems.
• Data-Driven Insights: Track and analyse the impact of automation on business operations to refine strategies and enhance results.

Key Outcomes

By completing this module, you will:

• Implement automation strategies that improve efficiency and productivity.
• Build workflows that connect apps and tools for seamless operations.
• Execute personalised marketing campaigns that engage customers at every stage of the funnel.
• Evaluate the effectiveness of automation systems and optimise for long-term success.
• Effectively oversee automation projects by identifying potential risks and applying targeted strategies to mitigate them.

This module provides the skills to leverage automation effectively, allowing you to streamline processes, maximise efficiency, and deliver precise results with ease.

Facebook Ads & Instagram Ads

What sets a successful ad apart from the rest? It’s the perfect blend of strategy, creativity, and precision targeting. In the Facebook and Instagram Ads module, you’ll learn how to craft high-performing campaigns that cut through the noise and deliver accurate results. Dive deep into ad psychology, audience segmentation, and advanced optimisation techniques to transform your paid advertising efforts into measurable success.

What This Module Covers

• Ad Strategy Fundamentals: Understand the core principles of Facebook and Instagram ads, including campaign objectives, ad formats, and audience behaviour.
• Advanced Targeting Techniques: Learn how to precisely segment audiences with Facebook’s powerful targeting features, ensuring your ads reach the most relevant users.
• Campaign Creation and Optimisation: Design campaigns focused on lead generation, conversions, and retargeting to achieve maximum effectiveness and measurable outcomes.
• Ad Psychology and Objectives: Dive into the psychology behind ad types and objectives to create campaigns that resonate with your audience.
• Performance Metrics: Evaluate the performance of Facebook ad campaigns through detailed insights and reporting, using data to refine strategies and enhance results.
• Budget and ROI Management: Gain practical knowledge of budgeting strategies to optimise costs and improve return on investment.
• Dynamic Ads and Retargeting: Learn the use of dynamic ads and retargeting techniques to engage and re-engage your audience effectively.
• Compelling Visuals and Copy: Create ad creatives with striking visuals and persuasive messaging that capture attention and inspire audience engagement.
• Leverage Facebook Tools: Explore powerful tools like Audience Insights and Ads Library to refine strategies and enhance performance.

By the End of This Module, You’ll Be Able To:

• Launch and manage high-performing ad campaigns designed for lead generation, brand awareness, and sales.
• Optimise ad campaigns by interpreting data and adjusting strategies for better results.
• Design ads that align with user intent, ensuring high engagement and meaningful outcomes.
• Use advanced targeting and retargeting techniques to reach and convert the right audiences.
• Analyse ROI and adjust campaigns to maximise the effectiveness of your ad spend.

This module empowers you with advanced Facebook and Instagram advertising expertise, equipping you to scale your marketing initiatives strategically and drive significant business growth.

Content Writing

Every impactful brand, campaign, or message starts with compelling content. Writing is a skill that transforms ideas into results in the digital space. The Content Writing module elevates your skills, guiding you to create content that captivates readers, drives meaningful traffic, and turns interest into action. This module provides the tools and techniques to ensure your success, from establishing brand authority to boosting SEO and monetising your writing.

What You’ll Learn in This Module

• The Fundamentals of Great Content: Understand the principles that make content engaging, clear, and effective.
• SEO Writing Strategies: Learn to integrate keywords, meta descriptions, and other SEO elements for maximum reach.
• Audience-Centric Content: Discover how to analyse your audience and write content that speaks directly to their needs.
• Versatile Writing Formats: Develop the ability to create blogs, website copy, and long-form articles with flow and coherence.
• Creative Content Techniques: Learn strategies to craft unique, engaging content that captures attention and keeps readers hooked.
• Monetising Your Writing: Explore opportunities to turn your skills into income through blogging, freelancing, or creating digital products.
• Portfolio Building: Compile a professional portfolio that showcases your range and expertise as a content writer.

What You’ll Achieve

By the end of this module, you’ll:

• Write content that is impactful, engaging, and optimised for digital platforms.
• Develop strategies to tailor your writing for different audiences and objectives.
• Monetise your skills and explore opportunities in the growing digital space.
• Build a portfolio that highlights your expertise and helps you stand out in the industry.

This module equips you to craft content that engages, inspires action, and delivers measurable results.

Website Building

Your website is often the first impression your audience gets of your brand; it must be impactful, functional, and optimised for results. The Website Building module equips you with the skills to design and manage professional websites that are user-friendly, visually appealing, and built for performance. From mastering WordPress and implementing SEO strategies to enhancing user experience, this module prepares you to create a website that represents your brand and resonates with your audience.

What You’ll Learn in This Module

• WordPress Development: Master the features and capabilities of WordPress, including domain setup and management.
• SEO Implementation: Learn how to integrate over ten plugins and techniques to enhance your website’s search engine visibility.
• Customisation Skills: Use HTML, CSS, and widgets to design and customise websites to align with specific goals.
• Website Monetisation: Explore methods to turn your website into a revenue-generating asset for your business.
• User and Role Management: Develop the ability to create and manage users and roles effectively in WordPress.
• Security and Maintenance: Understand how to protect, update, and back up your website to ensure long-term stability.
• Data-Driven Optimisation: Use analytics tools to track traffic, analyse performance, and refine your website strategy.
• Navigation and Design: Apply basic web design principles to create user-friendly menus, navigation, and layouts.

By the End of This Module, You Will Be Able To:

• Build professional websites using WordPress, customised to meet unique needs.
• Optimise websites with SEO techniques and plugins for better visibility.
• Design websites with intuitive navigation and engaging layouts.
• Manage website maintenance, updates, and security efficiently.
• Use analytics to understand visitor behaviour and improve website performance.
• Implement strategies to monetise websites effectively.

This module provides you with the expertise to create professional websites that deliver functionality, user engagement, and measurable impact.

Search Engine Optimization

Thousands of searches are happening every second, and the question is: will your website be the one users find? The Search Engine Optimization module is designed to equip you with the skills to improve your website’s visibility, drive organic traffic, and boost conversions. From understanding how search engines work to executing advanced technical strategies, this module will transform the way you optimise your online presence.

What You’ll Learn

• Learn the Fundamentals: Gain a clear understanding of SEO principles and their impact on boosting website visibility and rankings.
• Keyword Research: Learn to identify the most effective keywords to attract your target audience and increase traffic.
• On-Page Optimisation: Optimise website content with structured data markup and fine-tune crawl behaviour for better rankings.
• Technical SEO: Perform audits, implement JavaScript frameworks, and optimise backend elements to enhance website performance and functionality.
• Link Building Strategies: Create high-quality backlinks and evaluate their impact on search rankings.
• Mobile and Local SEO: Learn to optimise your site for mobile users and local search to broaden your reach.
• Content Marketing for SEO: Learn to create impactful, SEO-optimised content that increases traffic and keeps your audience engaged.
• SEO Analytics: Use tools to track website performance, monitor traffic, and refine strategies for long-term growth.

What You’ll Achieve

By the end of this module, you will:

• Develop and implement a comprehensive SEO strategy tailored to your goals.
• Drive organic traffic with in-depth keyword research and content optimisation.
• Execute advanced technical SEO tactics, from audits to crawl management.
• Build a strong link profile to enhance website authority and improve rankings.
• Optimise for mobile and local search to capture new audience segments.
• Use analytics tools to measure success and continuously enhance performance.

This module goes beyond the basics, equipping you with the expertise to make your website a top-ranking platform that attracts and converts visitors.

Search Engine Marketing

Looking to position your brand in front of the right audience at the perfect moment? The Search Engine Marketing (SEM) module offers a deep dive into the strategies and techniques of paid search advertising. From mastering Google Ads and decoding the PPC algorithm to refining campaign optimisation, this module equips you with the expertise to create high-impact campaigns that deliver tangible, measurable outcomes.

What You’ll Learn in This Module

• Google Ads Setup: Learn how to set up and manage Google Ads campaigns effectively.
• Keyword Research and Targeting: Learn to identify and target the most effective keywords to connect with your audience and drive meaningful results.
• PPC Fundamentals: Understand the pay-per-click (PPC) algorithm and how it impacts campaign performance.
• Campaign Optimisation: Explore A/B testing, ad targeting, and strategies for refining campaigns for better results.
• Performance Tracking: Use tools to track sales, revenue, and form submissions to evaluate your campaign’s success.
• Budget Management: Learn cost optimisation techniques to get the most out of your advertising spend.
• Ad Design and Content: Develop the skills to create compelling visuals and copy that resonate with your target audience.
• Advanced Tools and Insights: Familiarise yourself with tools like Google AdWords, Analytics, and performance tracking dashboards.

Outcomes You Can Expect

By the end of this module, you will be able to:

• Create and manage SEM campaigns that align with your business goals.
• Perform detailed keyword research to target the right audience.
• Optimise campaigns using A/B testing and performance insights.
• Track and measure ROI to ensure your campaigns deliver value.
• Maximise your ad spend through effective budget management.
• Design ads that capture attention and drive clicks.

This module gives you the expertise to run SEM campaigns that amplify visibility, drive traffic, and deliver conversions, ensuring a solid return on investment.