Digital Marketing Course Overview
The course focuses on imparting core digital marketing skills, train students hands-on and help them develop personality traits to suit the agency culture. Candidates are exposed to all the latest facets of Digital marketing during the course.
Curriculum In Depth
Our curriculum is co-created with industry leaders to match highest strategic expectations of global businesses. After being in the industry for over 15 years, we have meticulously crafted the curriculum to develop a successful digital marketer in 22nd century. We follow industry execution style to prepare every individual ready to start their journey from day one of our digital marketing course.
Orientation and Fundamentals of Marketing
- Understand the role of digital with respect to traditional marketing media mix strategies.
- Understand customer decision journeys, customer personas, and audience tribes.
Develop a digital vision and goal for you by learning about the new digital marketing framework.
- Evolving a balanced digital communication strategy between traditional and digital media.
- Advertising Promotions in the Digital Age.
Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose. You will never be able to differentiate from your competitors if you don’t work on your personal brand. Become the only logical choice with our proven personal brand training that has helped many students stand out from the crowd and get organic clients and sales.
Learn how to:
- Create a winning personal brand strategy that aligns with the ultimate desire of your dream clients
- Polish your social media profile and optimise your bio to drive maximum eyeballs
- Identify your Niche using our NICHE ACCELERATOR training and also how to be fully engaged and manage your energy more skillfully online
- consistently generate content and re-purpose it for different social media channels using our 60-days content calendar template which will help you scale up your online presence
60 Days Content Calendar
Consumers perceive content as a feed to their otherwise occupied mind. When they see your website, they should be convinced enough to open your website and make a purchase or take any of the CTAs. Writing is an art by itself and it is important to write persuasive content to see a positive conversion rate. In this module of Content writing, you will learn the following,
- What is Content Writing and how it contributes to your website?
- What is SEO based content writing?
- Content Research and Planning
- Keyword research and its density
- How to insert the right keywords at the right places in your content
- Flow & Coherence
- Discovering your niche
- Understanding various online content tools
- What is Plagiarism and how to avoid it?
- Automating emails
- Google My Business
- Building a strong social media presence
- Using various social media tools
- Monetizing your writing
Whether you’re a freelance designer, entrepreneur, employee for a company, student, or looking for new ways to make money— this module gives you an immensely valuable skill that will enable you to either – make money on the side or create a full-time income or save tons of money by not getting scammed in paying lakhs for building a website. WordPress developers have options. Many developers make a generous living off of creating custom WordPress themes and selling them on websites like ThemeForest. Freelance designers and developers can also take on WordPress projects and make an extra $1,000 – $5,000+ per month. This module helps you exactly how to get started and become an awesome website developer without actually learning coding.
You will learn:
- To choose your domain name and why it is important
- How to choose right hosting service for your website
- How to install a wordpress blog without the help of any web developer
- 10 must have things when you need to set up in your wordpress blog
- 10 must have SEO plugins for any wordpress blog to increase your seo ranking
- To customize your theme to make your website more fancy and sexy
- How to publish your 1st blog post with best SEO techniques of 2021
- to link your email tool with wordpress blog to increase your email subscribers
Tools to be covered
Godaddy, Hostinger, WordPress, Rankmath, Mailchimp, Google Search Console,
LEARN & IMPLEMENT search engine optimisation THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES! When your potential customers and site visitors search at Google, does your Website appear in the results? After garnering at least 300,000 unique visitors every year to www.soravjain.com blog, we have developed a 20-step unique framework to crack any blog or website to rank on top of Google’s search engine in the least time possible. At the end of this module you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
- Know what is important in a technical audit and how to start one yourself.
- Boosting SEO with Structured Data Markup
- Be able to optimize on-page content with the right keywords & page structure.
- Understand what a good URL structure is and how you can influence crawl behavior.
- Finding Places to Get Great Links to Your Site
- Easily create XML sitemaps to help you better understand content & index rates.
- Be skilled at marking up your content with structured data so it can extract entities.
- Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
- Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying.
For Keyword Research: Google Keyword Planner, Ubersuggest, kwfinder, Answer the public.
For Speed Test: GTmetrix, Pingdom, Google Developers Tools.
Performance: Semrush, SERP Rank Checker, BackLink Checker, Ubersuggest, Small SEO Tools.
On Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker. Off Page Optimization: Back link Auditor, Domain Authority Check.
Facebook and Instagram Ads
If you want to become a professional media buyer, then mastering Facebook and Instagram Ads is your first step. You don’t have to literally spend thousands and thousands of dollars on Facebook advertising to see results–if you do it right.
That’s where the DIGITAL SCHOLAR’S method comes in. This award-winning method teaches you exactly how to align your message and objectives throughout the entire new customer digital journey. At the same time, it helps you with increased conversions and decreased costs.
1) Understand the new customer journey so you can properly structure your Facebook ad campaigns for success.
2) Structure a sustainable and scalable Facebook marketing campaign that generates less expensive traffic, leads, and sales while also lowering your risk of an ad account shutdown.
3) Find out what ads perform best with using Split Tests and optimising for the top performing ads to avoid increased costs.
4) Advertise on Instagram platform.
5) Generate leads in two taps with Lead Ads and automate using the tricks taught in automation and sales funnel modules.
6) Target website visitors, Facebook fans or email subscribers Custom Audiences and also Target people who are like your existing customers with Lookalike Audience
7) Drive Ecommerce Sales with Dynamic Ads & Collection Ads
8) Grow Your App with App Install & Engagement Ads
9) Understand End to End Facebook Ads aspects.
Facebook Ads Dashboard, Leadzpipe, Pabbly
Search Engine Marketing
Learn an amazing framework designed by the Team of Digital Scholar and get a full suite of execution tactics to follow so you’re always running ads that hit the right targets and get you the results you need. Digital Scholar’s Team has spent more than 1,000,000$ over the years for clients on google ads and the team understands what works and how to hit those golden keywords. Google Ads could be your business’ best growth strategy.. You just need to know how to execute your campaigns properly.
This module will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company or for your clients.
- Set up your AdWords account from scratch
- Understand PPC temperatures – so you can follow the law of conversion intent
- Use keywords to your advantage
- Set up conversion tracking and how to track phone calls from your website
- Track sales, revenue and form submissions using Google AdWords
- Take advantage of competitor reports and customer data in your campaigns
- Increase Quality Score and decrease your cost per click
- Be a master of targeting and A/B split testing
- Find the best optimization routine
- Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA
Google Adwords, Keyword Planner, SEMRUSH, Youtube Analytics
Welcome to Email Marketing Course Module that will teach you the top email marketing strategies that we use to gain thousands of new email subscribers every month, and hundreds of thousands of dollars per year in revenue. We maintain a list of over 213,000 people and we know what works in generating revenue out of them.
Too many people just focus on social media these days. But as you’ll see in this module, email marketing has many unique and powerful advantages and why every business should be focussing on building their list, which is going to be absolutely essential for maximizing your success. With this module you’ll be able to:
1) Unleash your email marketing model, which will help you to plan, send and manage your emails to get the best possible results
2) Apply the PROVEN principles for successful emails so that your emails are delivered, opened, read and clicked on
3) Rapidly grow your mailing list to get the maximum number of highly targeted subscribers in the shortest amount of time using the 10+ easy lead magnet ideas we share during the class.
4) Setup autoresponders, email marketing copy that helps you increase your open rates by 3x
5) Get Email Marketing Templates made by Agencies’ best copywriters and just plug and play and get started.
6) Learn how to create your first(or next) ebook in less than 10 minutes, and generate email IDs by the end of the class, you bet?
7) Turn your email campaigns into a data-driven marketing machine that drives results.
8) Avoid errors that email marketers often (still) make.
Kirim, Aweber, Zenler
When you step into the field of digital marketing, you will have to work with at least 20 tools on an average. There are a lot of products/Apps that you will use for your business more efficiently and managing these apps together is quite a really tough task. You need to transfer data from one platform to another to keep the work in a flow. Automating the tasks not only makes you more productive, but drastically improves the ROI of your marketing campaigns. In the module, you will learn how to:
1) Connect a lead to an Email marketing platform to SMS tool.
2) Automate replies to google reviews and comments on YouTube.
3) Send automated Emails and SMS for a successful payment as well as for failed payments.
4) Automate pretty much any workflow and connect multiple apps in a single workflow.
5) Create routers and drive various workflows and create intense automation for your use-case.
Building scalable sales funnels that convert cold traffic into customers should be one skill that every digital marketer should master. We have a dedicated module at digital scholar where you will learn how to master the art of sales funnel and this comes after designing 200+ sales funnels and generating 1crore+ in sales in 3 months for our training programs. Also, the trainer of this module has also been awarded One Comma Club Award by Russell Brunson for building amazing sales funnels.
1) Know how to create sales funnels in order to promote your personal brand, business or organisation
2) Understand the XOTF model & know how to set up a proper TOTF, MOTF and BOTF
3)Use dozens of marketing strategies and proven concepts to generate a positive ROI (return on investment) for your sales funnel
4) Learn the hacks that go on landing pages to upsell, downsell and craft a perfect sales funnel to churn out more money from a visitor.
5) Automate the customer journey and send emailers, SMS and WhatsApp messages to people who opt-in your pages and also learn how to integrate national and international payment gateways to sell your products.
Zenler, Swipe pages, Aweber, SMShorizon, Pabbly.
LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members, in over 200 countries. LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections when recruiters and employers use LinkedIn to search for candidates and it also demonstrates credibility in your industry and highlights your achievements. LinkedIn is still the most under-rated social media platform to drive leads and sales and to actually build a powerful personal brand. Fortunately, there is a PROVEN method top sales people, recruiters, and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s simply by leveraging LinkedIn. Now using LinkedIn to generate leads is, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.
1) How to optimize your LinkedIn Profile to get 10x more visibility and generate leads.
2) Demystify the most expensive paid ad channel and confidently generate huge ROI from your LinkedIn Ads.
3) Scale your audience, avoid your competition, and build wildly effective retargeting audiences.
4) How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies.
5) Automate leads and sales generation Using LinkedIn Outreach tools.
LinkedIn Sales Navigator, LinkedHelp, Expandi.
The Social media management module
Social Media has the power to reach the unreachable. It’s one of the easiest ways to reach the masses as 80% of India’s population has access to the internet and are active on Social media. In this module, we will help you get your business socially active.
You will learn:
- The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling and Promoting.
- Strategies and create a monthly calendar and implement the same for your small/medium or Big business.
- The best performing content types that are tried and tested with big brands
- How to set up all platforms, how to gain followers and the best means to engage them.
- How a non-designer can unravel their designing skills using different tools.
- The importance of #Hashtags and how to make the best use of its reach.
- Local, national and global case studies of brands who have aced the social media game with their viral content.
Tools that you learn – Canva, Unfold, ManyChat, Hootsuite, Buffer, Creator Studio
Instagram Influencer Mastery
- Learn the art of growing followers on the most popular social media channels
- Optimize and polish your bio
- Content generation and video making
- Hashtag, Stories and Reels mastery
- Understanding advanced analytics to make informed decisions
Iconosquare, Flick, Content Studio & Bigvu
Your agency starts with your people. We grew Echovme from 3 family members to a 60-person marketing agency and we have been sustaining that for over 8 years, generating a revenue of over 5 million dollars serving 100+ national and international clients. However, our growth has not always been easy. In this module, we cover the mistakes we’ve made and also the templates and the exact process through which we pitch clients, onboard them and sustain them for years to come generating MRR.
- Set your agency up for sustainable growth through the use of agency strategy, financial management, and ultimately, client pitching templates, & sales outreach tools.
- Using our 6-figure client pitching templates, learn the art of crafting perfect offer and charge for your services.
- Learn to draft contracts and set up billing for your clients.
- Learn Industry specific strategies from our experience and get an advantage over your competitors.
Take charge of your own career. Find International Clients and learn how to close deals in dollars. Choosing your clients and how to be at the right place at the right time is important. By pushing yourself to produce remarkable work, the clients will start coming to you. This module will help you become an international freelancer as we will help you tie-up with some of the biggest Freelance Marketplaces and help you get your first or next international client. Also, you will be introduced to Digital Scholar’s in house marketplace to connect with 1000s of Entrepreneurs looking for digital marketers across the country.
- To setup your professional account on marketplace
- What to charge for your services
- To create contracts and collect payments
- How to find the right team partners to complete the task at hand.
Study Under the Guidance of Sorav Jain
100% Placement Assistance
Live Case Studies
Access to Freelance Marketplace
15+ Advanced Modules
Free Hosting for a Year
Ad Budget Allocation
Qualified Faculty Of Practitioners
1-Year Access to Course Material
Our classes don’t just stop at the mentioned timetable hours. But every week, the designated trainer meets the students over a training session personally or over a call and gives feedback on the work done & clarifies any doubts the students might have
Be a part of a community that is filled with like-minded people wired with similar objectives and the passion to learn. You will be a part of the biggest Digital Marketing Q & A group that consists of amateurs, professionals, and some of the biggest names in the Digital Marketing industry.
Monday | Wednesday | Friday
7 PM to 9 PM
Saturday & Sunday
Batch 1 : 9 AM to 12 PM | Batch 2 : 2 PM to 5 PM
We are only as good as our team. We are happy to have associated with such Subject matter experts who don’t just bring their subject expertise but also share our core values and vision.
We bring you world’s leading subject matter experts who have their niche carved in the field of Digital. We have 20+ star trainers on board who will not only help you with various digital subjects but also transform your lives forever. These industry veterans have trained over 10,000+ people through various platforms and are now coming together under Digital Scholar to kickstart your journey.
1. What are the modules that will be covered in the digital marketing course?
Digital Scholar offers a well-rounded curriculum that covers basic and unique modules such as wordpress management, agency orientation, reputation management, personal branding & automation.
2. Does Digital Scholar provide placement assistance?
Yes. We do. We take our placement program as a validation to a job well done. We have tied-up with the best agencies, businesses and organisations as our placement partners.
3. Is it mandatory to do a basic digital marketing course in getting a job in this niche?
Yes, it is always better at least to do a basic course in getting a job in the field of digital marketing to be clear in delivering the results on time.
4. How can I enroll for the digital marketing course in Digital Scholar?
Enquire @ 91692 31231. You can expect a prompt response and impeccable guidance.
5. When is the next batch starting?
6. Why should I Join Digital Scholar?
Reason one would be that it is the only agency-styled institute in the country. Several other reasons include placement assistance, stalwart trainers, fun learning space, case studies, group exercises, amazing guest lectures and more.
7. Is it worth doing a certified digital marketing course in Chennai?
Yes. Chennai is one of the fast digitally growing city in India, which offers a lot of career opportunities with a high salary PA. Thus it is wise to do a course in a reputed institute in Chennai.
8. What is the benefit of studying a complete digital marketing course in Chennai?
A complete digital marketing course assists one to explore the various fields like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Content Writing, among many others.
Enriching and inspiring experience here at Digital scholar.The team is so passionate and dedicated that makes learning more informative and I look forward to more at Digital scholar..Thank you digital scholar to motivate and keep up the momentum of learning.
Real time in depth learning. Classes are interesting and on point. Love the classroom set up. Good vibe and energy. Learning taken to a new level. So far the best Digital Marketing training centre in Chennai.
environment is really spacious and comfortable. All the trainers are calm and friendly and always help us for every problem.
certification course and first hand agency experience. They also guarantee placements assistance and help to understand all the traits of the industry thoroughly.