• Understand the role of digital with respect to traditional marketing media mix strategies.
• Understand customer decision journeys, customer personas, and audience tribes.
  Develop a digital vision and goal for you by learning about the new digital marketing framework.
• Evolving a balanced digital communication strategy between traditional and digital media.
• Advertising Promotions in the Digital Age.

Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose. You will never be able to differentiate from your competitors if you don’t work on your personal brand. Become the only logical choice with our proven personal brand training that has helped many students stand out from the crowd and get organic clients and sales. 

Learn how to:

• Create a winning personal brand strategy that aligns with the ultimate desire of your dream clients
• Polish your social media profile and optimise your bio to drive maximum eyeballs
• Identify your Niche using our NICHE ACCELERATOR training and also how to be fully engaged and manage your energy more skillfully online
• consistently generate content and re-purpose it for different social media channels using our 60-days content calendar template which will help you scale up your online presence

Tools Covered: 

60 Days Content Calendar

Whether you’re a freelance designer, entrepreneur, employee for a company, student, or looking for new ways to make money— this module gives you an immensely valuable skill that will enable you to either – make money on the side or create a full-time income or save tons of money by not getting scammed in paying lakhs for building a website. WordPress developers have options. Many developers make a generous living off of creating custom WordPress themes and selling them on websites like ThemeForest. Freelance designers and developers can also take on WordPress projects and make an extra $1,000 – $5,000+ per month. This module helps you exactly how to get started and become an awesome website developer without actually learning coding. 

You will learn:

• To choose your domain name and why it is important
• How to choose right hosting service for your website
• How to install a wordpress blog without the help of any web developer
• 10 must have things when you need to set up in your wordpress blog
• 10 must have SEO plugins for any wordpress blog to increase your seo ranking
• To customize your theme to make your website more fancy and sexy
• How to publish your 1st blog post with best SEO techniques of 2021
• to link your email tool with wordpress blog to increase your email subscribers

Tools to be covered 

Godaddy, Hostinger, WordPress, Rankmath, Mailchimp, Google Search Console,

LEARN & IMPLEMENT search engine optimisation THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES! When your potential customers and site visitors search at Google, does your Website appear in the results? After garnering at least 300,000 unique visitors every year to www.soravjain.com blog, we have developed a 20-step unique framework to crack any blog or website to rank on top of Google’s search engine in the least time possible. At the end of this module you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

1. Know what is important in a technical audit and how to start one yourself.
2. Boosting SEO with Structured Data Markup
3. Be able to optimize on-page content with the right keywords & page structure.
4. Understand what a good URL structure is and how you can influence crawl behavior.
5. Finding Places to Get Great Links to Your Site
6. Know how to use JavaScript frameworks to influence technical SEO.
7. Easily create XML sitemaps to help you better understand content & index rates.
8. Be skilled at marking up your content with structured data so it can extract entities.
9. Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
10. Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying. 

Tools

For Keyword Research: Google Keyword Planner, Ubersuggest, kwfinder, Answer the public.

For Auditing: 

For Speed Test: GTmetrix, Pingdom, Google Developers Tools.

Performance: Semrush, SERP Rank Checker, BackLink Checker, Ubersuggest, Small SEO Tools.

On Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker. Off Page Optimization: Back link Auditor, Domain Authority Check.

Learn an amazing framework designed by the Team of Digital Scholar and get a full suite of execution tactics to follow so you’re always running ads that hit the right targets and get you the results you need. Digital Scholar’s Team has spent more than 1,000,000$ over the years for clients on google ads and the team understands what works and how to hit those golden keywords. Google Ads could be your business’ best growth strategy.. You just need to know how to execute your campaigns properly.

This module will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company or for your clients. 

How to

• Set up your AdWords account from scratch
• Understand PPC temperatures – so you can follow the law of conversion intent 
• Use keywords to your advantage
• Set up conversion tracking and how to track phone calls from your website
• Track sales, revenue and form submissions using Google AdWords
• Take advantage of competitor reports and customer data in your campaigns
• Increase Quality Score and decrease your cost per click
• Be a master of targeting and A/B split testing
• Find the best optimization routine
• Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA

Tools 

Google Adwords, Keyword Planner, SEMRUSH, Youtube Analytics

Welcome to Email Marketing Course Module that will teach you the top email marketing strategies that we use to gain thousands of new email subscribers every month, and hundreds of thousands of dollars per year in revenue. We maintain a list of over 213,000 people and we know what works in generating revenue out of them.

Too many people just focus on social media these days. But as you’ll see in this module, email marketing has many unique and powerful advantages and why every business should be focussing on building their list, which is going to be absolutely essential for maximizing your success. With this module you’ll be able to:

1) Unleash your email marketing model, which will help you to plan, send and manage your emails to get the best possible results

2) Apply the PROVEN principles for successful emails so that your emails are delivered, opened, read and clicked on

3) Rapidly grow your mailing list to get the maximum number of highly targeted subscribers in the shortest amount of time using the 10+ easy lead magnet ideas we share during the class. 

4) Setup autoresponders, email marketing copy that helps you increase your open rates by 3x 

5) Get Email Marketing Templates made by Agencies’ best copywriters and just plug and play and get started. 

6) Learn how to create your first(or next) ebook in less than 10 minutes, and generate email IDs by the end of the class, you bet?

7) Turn your email campaigns into a data-driven marketing machine that drives results.

8) Avoid errors that email marketers often (still) make.

Tools Covered: 

Kirim, Aweber, Zenler

Building scalable sales funnels that convert cold traffic into customers should be one skill that every digital marketer should master. We have a dedicated module at digital scholar where you will learn how to master the art of sales funnel and this comes after designing 200+ sales funnels and generating 1crore+ in sales in 3 months for our training programs. Also, the trainer of this module has also been awarded One Comma Club Award by Russell Brunson for building amazing sales funnels. 

1) Know how to create sales funnels in order to promote your personal brand, business or organisation

2) Understand the XOTF model & know how to set up a proper TOTF, MOTF and BOTF

3)Use dozens of marketing strategies and proven concepts to generate a positive ROI (return on investment) for your sales funnel

4) Learn the hacks that go on landing pages to upsell, downsell and craft a perfect sales funnel to churn out more money from a visitor. 

5) Automate the customer journey and send emailers, SMS and WhatsApp messages to people who opt-in your pages and also learn how to integrate national and international payment gateways to sell your products. 

Tools Covered: 

Zenler, Swipe pages, Aweber, SMShorizon, Pabbly.

LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members, in over 200 countries. LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections when recruiters and employers use LinkedIn to search for candidates and it also demonstrates credibility in your industry and highlights your achievements. LinkedIn is still the most under-rated social media platform to drive leads and sales and to actually build a powerful personal brand. Fortunately, there is a PROVEN method top sales people, recruiters, and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s simply by leveraging LinkedIn. Now using LinkedIn to generate leads is, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company. 

1) How to optimize your LinkedIn Profile to get 10x more visibility and generate leads.

2) Demystify the most expensive paid ad channel and confidently generate huge ROI from your LinkedIn Ads.

3) Scale your audience, avoid your competition, and build wildly effective retargeting audiences.

4) How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies.

5) Automate leads and sales generation Using LinkedIn Outreach tools.

Tools Covered: 

LinkedIn Sales Navigator, LinkedHelp, Expandi.

• Learn the art of growing followers on the most popular social media channels
• Optimize and polish your bio
• Content generation and video making
• Hashtag, Stories and Reels mastery
• Understanding advanced analytics to make informed decisions

Tools Covered

Iconosquare, Flick, Content Studio & Bigvu

Your agency starts with your people. We grew Echovme from 3 family members to a 60-person marketing agency and we have been sustaining that for over 8 years, generating a revenue of over 5 million dollars serving 100+ national and international clients. However, our growth has not always been easy. In this module, we cover the mistakes we’ve made and also the templates and the exact process through which we pitch clients, onboard them and sustain them for years to come generating MRR.

1. Set your agency up for sustainable growth through the use of agency strategy, financial management, and ultimately, client pitching templates, & sales outreach tools. 
2. Using our 6-figure client pitching templates, learn the art of crafting perfect offer and charge for your services. 
3. Learn to draft contracts and set up billing for your clients. 
4. Learn Industry specific strategies from our experience and get an advantage over your competitors.

Tools Covered: 

Hunter.io, smarttask