Digital Marketing Course Overview

The course focuses on imparting core digital marketing skills, train students hands-on and help them develop personality traits to suit the agency culture. Candidates are exposed to all the latest facets of Digital marketing during the course.

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Curriculum In Depth

Our curriculum is co-created with industry leaders to match highest strategic expectations of global businesses. After being in the industry for over 15 years, we have meticulously crafted the curriculum to develop a successful digital marketer in 22nd century. We follow industry execution style to prepare every individual ready to start their journey from day one of our digital marketing course.

MODULE 1

Orientation and Fundamentals of Marketing

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  • Understand the role of digital with respect to traditional marketing media mix strategies.
  • Understand customer decision journeys, customer personas, and audience tribes.
    Develop a digital vision and goal for you by learning about the new digital marketing framework.
  • Evolving a balanced digital communication strategy between traditional and digital media.
  • Advertising Promotions in the Digital Age.

MODULE 2

Personal Branding

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Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose. You will never be able to differentiate from your competitors if you don’t work on your personal brand. Become the only logical choice with our proven personal brand training that has helped many students stand out from the crowd and get organic clients and sales. 

Learn how to:

  • Create a winning personal brand strategy that aligns with the ultimate desire of your dream clients
  • Polish your social media profile and optimise your bio to drive maximum eyeballs
  • Identify your Niche using our NICHE ACCELERATOR training and also how to be fully engaged and manage your energy more skillfully online
  • consistently generate content and re-purpose it for different social media channels using our 60-days content calendar template which will help you scale up your online presence

Tools Covered: 

60 Days Content Calendar

MODULE 3

CONTENT WRITING

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Consumers perceive content as a feed to their otherwise occupied mind. When they see your website, they should be convinced enough to open your website and make a purchase or take any of the CTAs. Writing is an art by itself and it is important to write persuasive content to see a positive conversion rate. In this module of Content writing, you will learn the following,

  • What is Content Writing and how it contributes to your website?
  • What is SEO based content writing?
  • Content Research and Planning
  • Keyword research and its density
  • How to insert the right keywords at the right places in your content
  • Flow & Coherence
  • Discovering your niche
  • Understanding various online content tools
  • What is Plagiarism and how to avoid it?
  • Automating emails
  • Google My Business
  • Building a strong social media presence
  • Using various social media tools
  • Monetizing your writing

MODULE 4

WORDPRESS

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Whether you’re a freelance designer, entrepreneur, employee for a company, student, or looking for new ways to make money— this module gives you an immensely valuable skill that will enable you to either – make money on the side or create a full-time income or save tons of money by not getting scammed in paying lakhs for building a website. WordPress developers have options. Many developers make a generous living off of creating custom WordPress themes and selling them on websites like ThemeForest. Freelance designers and developers can also take on WordPress projects and make an extra $1,000 – $5,000+ per month. This module helps you exactly how to get started and become an awesome website developer without actually learning coding. 

You will learn:

  • To choose your domain name and why it is important
  • How to choose right hosting service for your website
  • How to install a wordpress blog without the help of any web developer
  • 10 must have things when you need to set up in your wordpress blog
  • 10 must have SEO plugins for any wordpress blog to increase your seo ranking
  • To customize your theme to make your website more fancy and sexy
  • How to publish your 1st blog post with best SEO techniques of 2021
  • to link your email tool with wordpress blog to increase your email subscribers

Tools to be covered 

Godaddy, Hostinger, WordPress, Rankmath, Mailchimp, Google Search Console,

MODULE 5

SEO

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LEARN & IMPLEMENT search engine optimisation THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES! When your potential customers and site visitors search at Google, does your Website appear in the results? After garnering at least 300,000 unique visitors every year to www.soravjain.com blog, we have developed a 20-step unique framework to crack any blog or website to rank on top of Google’s search engine in the least time possible. At the end of this module you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.

  1. Know what is important in a technical audit and how to start one yourself.
  2. Boosting SEO with Structured Data Markup
  3. Be able to optimize on-page content with the right keywords & page structure.
  4. Understand what a good URL structure is and how you can influence crawl behavior.
  5. Finding Places to Get Great Links to Your Site
  6. Know how to use JavaScript frameworks to influence technical SEO.
  7. Easily create XML sitemaps to help you better understand content & index rates.
  8. Be skilled at marking up your content with structured data so it can extract entities.
  9. Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
  10. Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying. 

Tools

For Keyword Research: Google Keyword Planner, Ubersuggest, kwfinder, Answer the public.

For Auditing: 

For Speed Test: GTmetrix, Pingdom, Google Developers Tools.

Performance: Semrush, SERP Rank Checker, BackLink Checker, Ubersuggest, Small SEO Tools.

On Page Optimization: Wordcounter, Keyword Density Check, Plagiarism Checker. Off Page Optimization: Back link Auditor, Domain Authority Check.

MODULE 6

Facebook and Instagram Ads

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If you want to become a professional media buyer, then mastering Facebook and Instagram Ads is your first step. You don’t have to literally spend thousands and thousands of dollars on Facebook advertising to see results–if you do it right.

That’s where the DIGITAL SCHOLAR’S method comes in. This award-winning method teaches you exactly how to align your message and objectives throughout the entire new customer digital journey. At the same time, it helps you with increased conversions and decreased costs.

1) Understand the new customer journey so you can properly structure your Facebook ad campaigns for success.

2) Structure a sustainable and scalable Facebook marketing campaign that generates less expensive traffic, leads, and sales while also lowering your risk of an ad account shutdown.

3) Find out what ads perform best with using Split Tests and optimising for the top performing ads to avoid increased costs. 

4) Advertise on Instagram platform. 

5) Generate leads in two taps with Lead Ads and automate using the tricks taught in automation and sales funnel modules. 

6) Target website visitors, Facebook fans or email subscribers Custom Audiences and also Target people who are like your existing customers with Lookalike Audience

7) Drive Ecommerce Sales with Dynamic Ads & Collection Ads

8) Grow Your App with App Install & Engagement Ads

9) Understand End to End Facebook Ads aspects. 


Tools: 
Facebook Ads Dashboard, Leadzpipe, Pabbly

MODULE 7

Search Engine Marketing

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Learn an amazing framework designed by the Team of Digital Scholar and get a full suite of execution tactics to follow so you’re always running ads that hit the right targets and get you the results you need. Digital Scholar’s Team has spent more than 1,000,000$ over the years for clients on google ads and the team understands what works and how to hit those golden keywords. Google Ads could be your business’ best growth strategy.. You just need to know how to execute your campaigns properly.

This module will teach you a proven, industry agnostic framework that’s guaranteed to help you drive consistent revenue growth at your company or for your clients. 

How to

  • Set up your AdWords account from scratch
  • Understand PPC temperatures – so you can follow the law of conversion intent 
  • Use keywords to your advantage
  • Set up conversion tracking and how to track phone calls from your website
  • Track sales, revenue and form submissions using Google AdWords
  • Take advantage of competitor reports and customer data in your campaigns
  • Increase Quality Score and decrease your cost per click
  • Be a master of targeting and A/B split testing
  • Find the best optimization routine
  • Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA

Tools 

Google Adwords, Keyword Planner, SEMRUSH, Youtube Analytics

MODULE 8

Email Marketing

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Welcome to Email Marketing Course Module that will teach you the top email marketing strategies that we use to gain thousands of new email subscribers every month, and hundreds of thousands of dollars per year in revenue. We maintain a list of over 213,000 people and we know what works in generating revenue out of them.

Too many people just focus on social media these days. But as you’ll see in this module, email marketing has many unique and powerful advantages and why every business should be focussing on building their list, which is going to be absolutely essential for maximizing your success. With this module you’ll be able to:

1) Unleash your email marketing model, which will help you to plan, send and manage your emails to get the best possible results

2) Apply the PROVEN principles for successful emails so that your emails are delivered, opened, read and clicked on

3) Rapidly grow your mailing list to get the maximum number of highly targeted subscribers in the shortest amount of time using the 10+ easy lead magnet ideas we share during the class. 

4) Setup autoresponders, email marketing copy that helps you increase your open rates by 3x 

5) Get Email Marketing Templates made by Agencies’ best copywriters and just plug and play and get started. 

6) Learn how to create your first(or next) ebook in less than 10 minutes, and generate email IDs by the end of the class, you bet?

7) Turn your email campaigns into a data-driven marketing machine that drives results.

8) Avoid errors that email marketers often (still) make.

Tools Covered: 

Kirim, Aweber, Zenler

MODULE 9

Automation

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When you step into the field of digital marketing, you will have to work with at least 20 tools on an average. There are a lot of products/Apps that you will use for your business more efficiently and managing these apps together is quite a really tough task. You need to transfer data from one platform to another to keep the work in a flow. Automating the tasks not only makes you more productive, but drastically improves the ROI of your marketing campaigns. In the module, you will learn how to:

1) Connect a lead to an Email marketing platform to SMS tool. 

2) Automate replies to google reviews and comments on YouTube. 

3) Send automated Emails and SMS for a successful payment as well as for failed payments. 

4) Automate pretty much any workflow and connect multiple apps in a single workflow. 

5) Create routers and drive various workflows and create intense automation for your use-case. 

Tools: 

Pabbly, Zapier

MODULE 10

SALES FUNNEL

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Building scalable sales funnels that convert cold traffic into customers should be one skill that every digital marketer should master. We have a dedicated module at digital scholar where you will learn how to master the art of sales funnel and this comes after designing 200+ sales funnels and generating 1crore+ in sales in 3 months for our training programs. Also, the trainer of this module has also been awarded One Comma Club Award by Russell Brunson for building amazing sales funnels. 

1) Know how to create sales funnels in order to promote your personal brand, business or organisation

2) Understand the XOTF model & know how to set up a proper TOTF, MOTF and BOTF

3)Use dozens of marketing strategies and proven concepts to generate a positive ROI (return on investment) for your sales funnel

4) Learn the hacks that go on landing pages to upsell, downsell and craft a perfect sales funnel to churn out more money from a visitor. 

5) Automate the customer journey and send emailers, SMS and WhatsApp messages to people who opt-in your pages and also learn how to integrate national and international payment gateways to sell your products. 

Tools Covered: 

Zenler, Swipe pages, Aweber, SMShorizon, Pabbly.

MODULE 11

LinkedIn Marketing

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LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members, in over 200 countries. LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections when recruiters and employers use LinkedIn to search for candidates and it also demonstrates credibility in your industry and highlights your achievements. LinkedIn is still the most under-rated social media platform to drive leads and sales and to actually build a powerful personal brand. Fortunately, there is a PROVEN method top sales people, recruiters, and entrepreneurs have been using to schedule appointments with their dream clients for years, and it’s simply by leveraging LinkedIn. Now using LinkedIn to generate leads is, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company. 

1) How to optimize your LinkedIn Profile to get 10x more visibility and generate leads.

2) Demystify the most expensive paid ad channel and confidently generate huge ROI from your LinkedIn Ads.

3) Scale your audience, avoid your competition, and build wildly effective retargeting audiences.

4) How to send cold LinkedIn Messages and get a meeting with ANYONE from small, medium, and Fortune 500 companies.

5) Automate leads and sales generation Using LinkedIn Outreach tools.

Tools Covered: 

LinkedIn Sales Navigator, LinkedHelp, Expandi.

MODULE 12

The Social media management module

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Social Media has the power to reach the unreachable. It’s one of the easiest ways to reach the masses as 80% of India’s population has access to the internet and are active on Social media.  In this module, we will help you get your business socially active.  

You will learn:

  • The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling and Promoting.
  • Strategies and create a monthly calendar and implement the same for your small/medium or Big business.
  • The best performing content types that are tried and tested with big brands
  • How to set up all platforms, how to gain followers and the best means to engage them.
  • How a non-designer can unravel their designing skills using different tools.
  • The importance of #Hashtags and how to make the best use of its reach.
  • Local, national and global case studies of brands who have aced the social media game with their viral content.

Tools that you learn – Canva, Unfold, ManyChat, Hootsuite, Buffer, Creator Studio

MODULE 13

Instagram Influencer Mastery

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  • Learn the art of growing followers on the most popular social media channels
  • Optimize and polish your bio
  • Content generation and video making
  • Hashtag, Stories and Reels mastery
  • Understanding advanced analytics to make informed decisions

Tools Covered

Iconosquare, Flick, Content Studio & Bigvu

MODULE 14

Agency Management

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Your agency starts with your people. We grew Echovme from 3 family members to a 60-person marketing agency and we have been sustaining that for over 8 years, generating a revenue of over 5 million dollars serving 100+ national and international clients. However, our growth has not always been easy. In this module, we cover the mistakes we’ve made and also the templates and the exact process through which we pitch clients, onboard them and sustain them for years to come generating MRR.

  1. Set your agency up for sustainable growth through the use of agency strategy, financial management, and ultimately, client pitching templates, & sales outreach tools. 
  2. Using our 6-figure client pitching templates, learn the art of crafting perfect offer and charge for your services. 
  3. Learn to draft contracts and set up billing for your clients. 
  4. Learn Industry specific strategies from our experience and get an advantage over your competitors.

Tools Covered: 

Hunter.io, smarttask

MODULE 15

International Freelancing

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Take charge of your own career. Find International Clients and learn how to close deals in dollars. Choosing your clients and how to be at the right place at the right time is important. By pushing yourself to produce remarkable work, the clients will start coming to you. This module will help you become an international freelancer as we will help you tie-up with some of the biggest Freelance Marketplaces and help you get your first or next international client. Also, you will be introduced to Digital Scholar’s in house marketplace to connect with 1000s of Entrepreneurs looking for digital marketers across the country. 

Learn:

  • To setup your professional account on marketplace
  • What to charge for your services
  • To create contracts and collect payments
  • How to find the right team partners to complete the task at hand.

Course Highlights

Study Under the Guidance of Sorav Jain
Every Digital Scholar gets to explore their potential under the mentorship of our Founder Sorav Jain. Get expert guidance from one of the best minds in the business!
24+ Certifications
As a Digital Scholar, you gain access to leading industry certifications from conglomerates like Google,Hubspot,Facebook and SEMRush. These credentials position you to become a digital marketer par excellence and job-ready for agency life.
Guaranteed Internship
At Digital Scholar, we guarantee a realistic agency-style experience for you by presenting internship opportunities with digital agencies. What better way to experience agency life than being a part of it yourself?
100% Placement Assistance
We care for your career even after you graduate with flying colours! Through Digital Scholar’s 100% placement assistance, you gain a foot in the door to job opportunities across leading companies in the sector.
Live Case Studies
In the spirit of agency-style learning, Digital Scholar makes use of real-life, contemporary case studies to further illustrate its core concepts. Learning by example is an excellent way to master digital marketing!
Industry Connect
Scholars, you are in for a treat. While you are learning about the industry and working on Live projects, get a chance to connect with the top industry experts in exclusive sessions. In total, 4 online classes from top names in the Digital Marketing world will be conducted to give an expert perspective on various modules.
Access to Freelance Marketplace
Freelancing is a great opportunity for digital marketers to learn, grow, and earn. But when you are starting out fresh, where exactly to look for? Believe it or not, there are many brands and organizations looking for freelancers to work with. And this is where we come in. Our marketplace bridges the gap between the industry and freelancers. Get access to the freelance marketplace and make the most out of it.
15+ Advanced Modules
Digital marketing is an ocean of opportunities. To facilitate specialization, our curriculum is split into 15 dedicated modules, each touching upon a core aspect of digital marketing. Discover the path to excellence through each module!
Free Hosting for a Year
As a welcome token into the DS family, students will get free web hosting access for a year. Explore the full potential of blogging and create your own site, the bill is on us!
Ad Budget Allocation
To enable students to learn by hands-on experience, Digital Scholar allocates a specific budget for each student to utilize for FB Ads. Students are free to explore their potential with FB Ads as they see fit!
Qualified Faculty Of Practitioners
Our faculty roster are contemporary digital marketers who have a pulse for the latest trends in the field. As a Digital Scholar, you will be tutored by experts who put their methods into practice on a daily basis.
Conducive Ambience
As India’s first agency-style learning digital institute, Digital Scholar’s classroom ambience is unparalleled. You get to network, interact and learn from every single activity within the institute. It’s a learning experience like no other!
1-Year Access to Course Material
Our curriculum is carefully crafted keeping in mind the parameters of an ever-competitive job market. You will have access to our course material for a year, enabling you to brush up on core concepts and stay on top of your game!
Updated Course
Digital Scholar’s faculties are always on the job to keep the curriculum updated based on the latest trends in the field. This dynamic education has placed us among the forerunners for the best digital marketing training agency.
Feedback Session

Our classes don’t just stop at the mentioned timetable hours. But every week, the designated trainer meets the students over a training session personally or over a call and gives feedback on the work done & clarifies any doubts the students might have

Community Support

Be a part of a community that is filled with like-minded people wired with similar objectives and the passion to learn. You will be a part of the biggest Digital Marketing Q & A group that consists of amateurs, professionals, and some of the biggest names in the Digital Marketing industry.

Are You Ready To Build Your Digital Future?

Selection Process

1

Selection Process

Professionals, Entrepreneurs and anyone interested in Digital Marketing can apply for the course. Final shortlist is made after a written test and a face to face interview.

2

Objective

To help aspiring candidates achieve their professional, entrepreneurial and career goals through certifications, real-time training and Industry exposure.

3

Outcome

The Graduates will emerge with Industry certifications and in depth knowledge in core areas of Digital Marketing to fit in any Industry profile from day one.

Batch Schedule

Weekday

Monday | Wednesday | Friday

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7 PM to 9 PM

Weekend

Saturday & Sunday

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Batch 1 : 9 AM to 12 PM | Batch 2 : 2 PM to 5 PM

Trainers

We are only as good as our team. We are happy to have associated with such Subject matter experts who don’t just bring their subject expertise but also share our core values and vision.

Founder & CEO of echoVME & Digital Scholar Leading Digital Marketing Trainer

The Landing Page & Quora Expert

WordPress and SEO Expert

Google Ads Expert

Facebook Ads Specialist

Content Specialist

Social Media Marketing Expert

Instagram Specialist

Twitter Specialist

Agency Pitching Expert

Soft Skill Trainer

Ecommerce Expert

Guest Lecturers

We bring you world’s leading subject matter experts who have their niche carved in the field of Digital. We have 20+ star trainers on board who will not only help you with various digital subjects but also transform your lives forever. These industry veterans have trained over 10,000+ people through various platforms and are now coming together under Digital Scholar to kickstart your journey.

Founder, Managing Director of Be Positive 24

Abhishek Shah, founder and managing director at 'be positive 24', an award-winning branding and film company. He has a plethora of interests and is a management and strategy advisor. The fact that he is a writer and a life coach as well is an added benefit to draw the Scholar's attention towards his lecture.

Co-Founder of Scion Social

Siddharth Rajasekar, the co-founder of Scion social, has come a long way. His thirst for never-ending learning and passion for freedom is astounding. He has great knowledge to share with the scholars in niche picking and making the best out of digital. His mentoring guest lecture will add tremendous value.

CEO of PixelTracks

Deepak Kankraju, CEO of PixelTracks and is a renowned digital marketer. He has great experience in running Facebook ads and can share great tactics and insights on the same. He has the reputation of handling a fortune 500 companies as his clients. He is also a TEDx speaker, and his lecture will be nothing short of a treat for the scholars.

Founder of Internet Moguls

Avi Arya, founder of internet moguls, an award-winning digital marketing agency. He is a leading micro-video mastery expert and has commanding skills to share on the same. He is credited for creating a 100 million dollar revenue for his clients. He is willing to convey a lot of insights on social media, digital marketing and revenue generation.

Co-Founder of PixelTrack

Sanjay Shenoy, Co-founder of PixelTrack digital, a renowned agency. He has the ability to put across marketing techniques in simpler ways and helps provoke the marketer in everyone. He will teach the Scholars the art of creating engaging content and SEO optimization at its best.

Founder of Digital Pratik University

Digital Pratik is the founder of Digital Pratik University. He is a leading digital marketing expert who provides insights on personal branding and digital marketing coaching. He has great values to add to make brands stand out and create a great connection with the audience through contextual content marketing and digital automation. Scholars will have a lot of techniques in digital marketing to take away from his guest lecture.

CEO of Pragmites Consulting

Gaurav Gurbaxani, CEO of pragmites consulting, internet consulting. Gaurav Gurbaxani is known for his skills in generating international leads for freelancing and is willing to share the knacks for the same. His lecture is nothing short of highly driving and optimistic for young freelancers.

Founder CEO of AffloSpark

Kulwant Nagi, founder and CEO of afflospark, a creative marketing agency. He is a leading blogging and content writing expert who will pave the way for budding bloggers to reach their ideal stage in blogging. His guest lecture will spill a lot of insights for the scholars and bring out the bloggers in them.

Strategist at White Rivers Media

Mithesh Kothari, strategist at white rivers media. Mithesh Kothari believes that customer engagement and understanding is the key to greater marketing and has great expertise in the field. He specialises in various digital marketing sectors like social media outreach, brand positioning and much more. There is a lot to take away from his lectures.

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FAQ's

1. What are the modules that will be covered in the digital marketing course?

Digital Scholar offers a well-rounded curriculum that covers basic and unique modules such as wordpress management, agency orientation, reputation management, personal branding & automation.

2. Does Digital Scholar provide placement assistance?

Yes. We do. We take our placement program as a validation to a job well done. We have tied-up with the best agencies, businesses and organisations as our placement partners.

3. Is it mandatory to do a basic digital marketing course in getting a job in this niche?

Yes, it is always better at least to do a basic course in getting a job in the field of digital marketing to be clear in delivering the results on time.

4. How can I enroll for the digital marketing course in Digital Scholar?

Enquire @ 91692 31231. You can expect a prompt response and impeccable guidance.

5. When is the next batch starting?

Launching Soon

6. Why should I Join Digital Scholar?

Reason one would be that it is the only agency-styled institute in the country. Several other reasons include placement assistance, stalwart trainers, fun learning space, case studies, group exercises, amazing guest lectures and more.

7. Is it worth doing a certified digital marketing course in Chennai?

Yes. Chennai is one of the fast digitally growing city in India, which offers a lot of career opportunities with a high salary PA. Thus it is wise to do a course in a reputed institute in Chennai.

8. What is the benefit of studying a complete digital marketing course in Chennai?

A complete digital marketing course assists one to explore the various fields like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Content Writing, among many others.

Our Gallery

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Student Voices

Alka Mehta

Enriching and inspiring experience here at Digital scholar.The team is so passionate and dedicated that makes learning more informative and I look forward to more at Digital scholar..Thank you digital scholar to motivate and keep up the momentum of learning.

Meghna Nichani

Real time in depth learning. Classes are interesting and on point. Love the classroom set up. Good vibe and energy. Learning taken to a new level. So far the best Digital Marketing training centre in Chennai.

Ishika Jain

A very well progressed and managed institute. It covers every basic thing step by step. The
environment is really spacious and comfortable. All the trainers are calm and friendly and always help us for every problem.

Disha Mary

Great trainers, amazing classroom session , awesome guidance. My tutors were Sorav, Karthik, Ashutosh and they were really fantastic.

Raevanth Srivathsa

Excellent ambience to learn . Fun-filled environment from the mentors.. thanks a ton from the team Digital Scholar. Loved learning from you guys.

Bala subramani

Digital Scholar is great place to learn Digital Marketing in Chennai. They provide 3 months
certification course and first hand agency experience. They also guarantee placements assistance and help to understand all the traits of the industry thoroughly.

Ashwini Kankaria

Enjoying the learning process every bit. Under the best trainers. Feels like a digital scholar already. Thank you tons Sourav Jain n team!!!

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