MBA in Marketing in India: Course Details, Eligibility, Fees, Syllabus, Scope, Jobs & Salary

Introduction

In today’s business world, MBA in Marketing has become one of the most sought-after degrees in India. The reason is simple: companies are moving digital, artificial intelligence (AI) is reshaping marketing strategies, and placements for skilled professionals are at an all-time high. 

From startups to global brands, every business needs trained marketers who understand both traditional concepts and digital-first strategies.

But before you take the plunge, it’s important to understand every aspect eligibility, fees, syllabus, jobs, salaries, and the scope of this program. These factors decide not just where you study but also how much value your MBA brings to your career. 

That’s why detailed guides like MBA in Marketing in India: Course Details, Eligibility, Fee are useful they give you the full picture and help you make an informed decision.

Among all the choices available, one program has been consistently standing out: Digital Scholar’s MBA in Digital Marketing. With its AI-first curriculum, global accreditation, hands-on training with 30+ tools, and 100% placement guarantee, it has quickly become India’s top pick for students who want faster ROI and future-ready skills.

In this blog, we’ll cover everything you need to know eligibility, fees, syllabus, scope, jobs, salary, and top colleges while also showing you why Digital Scholar is the #1 choice for ambitious marketing professionals in India.

What is an MBA in Marketing? 

An MBA in Marketing is a postgraduate degree that prepares students for leadership roles in sales, advertising, brand management, and digital marketing. It combines the foundations of business management with specialized training in marketing strategy. 

Unlike short-term diplomas or courses, this is a full-fledged management degree that carries strong value for both corporate and entrepreneurial careers.

Why it’s Popular in India?

India’s digital economy is booming startups are growing, global companies are expanding here, and AI is changing how businesses reach customers. This has created massive demand for marketing professionals who can work with both traditional methods and modern digital tools. 

As a result, an MBA in Marketing is no longer seen as just a management degree, but as a career accelerator with high placement potential.

Core vs New-Age Subjects

A well-rounded MBA covers both the classic business foundation and digital-first skills:

• Core Subjects
  
  • Business Administration
    
  • Marketing Management
    
  • Consumer Behavior
    
  • Strategic Management
    
  • Marketing Research
    
• Digital & AI Modules
  
  • Search Engine Optimization (SEO)
    
  • Social Media Marketing
    
  • Content Marketing
    
  • Email & Mobile Marketing
    
  • Analytics & AI-driven campaigns
    

To get the full picture of what you’ll study, check out the detailed guide on MBA in Marketing Syllabus and Subjects in India, which breaks down every subject and shows how traditional and modern skills work together. 

MBA in Marketing Eligibility in India?

Before applying to any college, the first thing students check is the eligibility criteria. Knowing who can apply helps you save time and choose the right program. Here’s a breakdown of the general requirements and how Digital Scholar simplifies the process.

General Eligibility Across Colleges

Most MBA in Marketing colleges in India follow a fairly standard set of rules:

• A bachelor’s degree in any stream (Arts, Commerce, Science, or Engineering) from a recognized university.
  
• A minimum of 50% aggregate marks (some universities relax this for reserved categories).
  
• Students in their final year of graduation can also apply provisionally.
  

Entrance Exams

For traditional B-schools, your eligibility often depends on performance in national or state-level entrance exams such as:

• CAT (Common Admission Test)
  
• MAT (Management Aptitude Test)
  
• XAT (Xavier Aptitude Test)
  
• CMAT (Common Management Admission Test)
  
• GMAT (Graduate Management Admission Test)
  

These scores are usually followed by group discussions and personal interviews.

Work Experience Preferences

Some premier institutes prefer candidates with 1–3 years of work experience, especially for executive MBA programs. However, many regular MBA programs also accept fresh graduates.

Digital Scholar’s Simplified Eligibility

What makes Digital Scholar stand out is its student-first admission process. Unlike most colleges that require CAT/MAT or other exams, here’s what you need:

• A bachelor’s degree in any stream.
  
• A simple application form.
  
• A 30-minute aptitude test designed to assess logical and marketing aptitude.
  
• A personal interview with the admissions team.
  

That’s it, no high-pressure national entrance exams. This makes Digital Scholar one of the most accessible yet high-quality choices for students.

While traditional colleges make eligibility dependent on exams, MBA in Marketing Eligibility in India at Digital Scholar is designed to be simpler, stress-free, and more focused on real potential rather than just test scores.

MBA in Marketing Fees in India

One of the most important questions students ask before applying is: “How much will an MBA in Marketing cost me?” The truth is, MBA in Marketing Fees in India vary widely depending on the type of college, program mode, and the value they provide. Let’s break it down.

Average Fee Range

The cost of an MBA in Marketing can be anywhere between ₹2 lakhs and ₹25 lakhs. The wide gap is because fees depend on whether the college is public, private, or globally accredited.

Public vs. Private vs. Global Programs

• Public Universities: Fees are usually lower, around ₹2–6 lakhs, but placements may not always match private institutes.
  
• Private Universities: Fees range from ₹8–18 lakhs, offering better placements and industry exposure.
  
• Global Programs: Internationally accredited MBAs can go up to ₹20–25 lakhs, but they add value with global recognition and higher career mobility.
  

Factors That Affect Fees

1. Mode of Study:
   
   • Offline MBAs are costlier because of campus infrastructure.
     
   • Online MBAs are affordable, often starting from ₹2 lakhs, but may offer limited exposure.
     
2. Curriculum Add-Ons:
   
   • Colleges that include AI-driven modules, premium case studies (like WARC), and digital marketing tools usually have higher fees.
     
   • These add-ons increase costs but also raise employability and ROI.
     

Digital Scholar’s Affordability

This is where Digital Scholar truly shines. Its MBA in Digital Marketing costs ₹7 lakhs, but with scholarships, the fee goes as low as ₹3.5 lakhs. For a globally accredited degree (Woolf University), 30+ digital tools, real client projects, and a 100% placement assistance, the ROI is unmatched compared to other programs.

While other colleges may charge high fees for brand value, Digital Scholar balances affordability with world-class outcomes, making it India’s smartest investment for marketing aspirants.

MBA in Marketing Syllabus and Subjects in India 

When choosing the right college, one of the most important things to check is the syllabus. After all, what you learn during the program decides how ready you’ll be for real-world jobs. 

The MBA in Marketing Syllabus and Subjects in India usually follows a balanced mix of traditional management foundations and modern digital-first modules. Let’s break it down.

1. Traditional Subjects

These subjects form the backbone of every MBA in Marketing:

• Business Administration – Basics of running an organization, from HR to operations.
  
• Marketing Management – Principles of marketing, the 4Ps, and customer value.
  
• Strategic Management – Long-term business planning, competition analysis, and leadership skills.
  
• Consumer Behavior – Understanding how people make purchase decisions.
  
• Marketing Research – Data collection, surveys, and interpreting market trends.
  

2. Specialized Digital Marketing Subjects

With the digital boom, most modern MBA programs also include:

• Search Engine Optimization (SEO) – Ranking websites on Google.
  
• Social Media Marketing – Building brand presence on Instagram, LinkedIn, and more.
  
• Content Marketing – Blogs, videos, and storytelling strategies.
  
• Email & Mobile Marketing – Personalized campaigns through inbox and apps.
  
• Brand Management & Digital Branding – Creating and protecting brand identity in the digital age.
  

3. AI & Analytics Modules

No MBA in Marketing is complete without data and AI today:

• Google Analytics & Data Analytics – Tracking consumer behavior and campaign ROI.
  
• AI in Marketing Campaigns – Using chatbots, personalization, and predictive analytics.
  
• Marketing Strategy with AI Tools – Automation and smarter decision-making with platforms like Zapier and n8n.
  

4. Electives, Case Studies & Simulations

• Harvard-style case studies and access to premium sources like WARC.
  
• Electives in international business, entrepreneurship, or advanced analytics.
  
• Simulation labs to practice advertising and business strategy in real-time.
  

Digital Scholar’s Advantage

What makes Digital Scholar unique is its AI-first approach. Instead of stretching over 2 years, its 1-year MBA in Digital Marketing compresses learning into an intensive, practical format. Students master 30+ tools, work on live brand campaigns, and complete internships with guaranteed placements.

Backed by Woolf’s global accreditation, the syllabus is future-ready and valid in 50+ countries. A good syllabus ensures your MBA is not just a degree but a career accelerator and that’s exactly what Digital Scholar delivers.

MBA in Marketing Scope in India?

When we talk about the scope of an MBA in Marketing, it goes far beyond just getting a job. Scope includes your entire career journey how much you can grow in salary and position, whether you can build your own business, start freelancing, or even take your skills abroad. In simple terms, scope means the opportunities that open up after your MBA.

Why Demand is Rising in 2025?

The MBA in Marketing Scope in India is bigger than ever because of a few strong trends:

• AI adoption – Companies now use artificial intelligence for ads, analytics, and customer engagement, creating new roles for AI-savvy marketers.
  
• Startup boom – India’s startup culture is exploding, and every startup needs marketers to build their brand from scratch.
  
• E-commerce growth – Platforms like Flipkart, Amazon, and D2C brands rely heavily on digital marketing managers and strategists.
  

This means more jobs, higher salaries, and better career paths for marketing graduates.

Local + Global Scope

• In India: FMCG, IT, BFSI, retail, healthcare, and e-commerce are constantly hiring marketing specialists.
  
• In the US & UK: High-paying roles in digital advertising, brand management, and performance marketing.
  
• Middle East: Growing demand for digital marketers in real estate, retail, and tourism industries.

With the right skills, your MBA doesn’t limit you to one country it prepares you for opportunities worldwide.

Why Digital Scholar Offers the Widest Scope?

What makes Digital Scholar unique is its global accreditation from Woolf, which makes the degree valid in 50+ countries and even PhD-eligible. Combined with an AI-first syllabus, 30+ digital tools, live client projects, and a 100% placement guarantee, students don’t just find jobs they build careers that can scale in India and abroad. That’s why the MBA in Marketing Scope in India is so promising, and why Digital Scholar is the best launchpad for a global-ready career.

MBA in Marketing Jobs in India 

When students ask about the value of an MBA, they are really asking about one thing jobs. The good news is that there’s no single career track. MBA in Marketing Jobs in India open doors to corporate positions, agency roles, freelancing, and even entrepreneurship. This flexibility is what makes marketing such a rewarding field.

Career Pathways After MBA in Marketing

• Corporate Roles: Join large companies in FMCG, IT, BFSI, retail, or e-commerce as part of their marketing teams.
  
• Agency Roles: Work with marketing and advertising agencies to design campaigns for multiple brands.
  
• Freelancing: Use skills like SEO, content marketing, or social media to serve clients independently.
  
• Entrepreneurship: Start your own digital agency, e-commerce brand, or consulting business.
  

Top Job Roles After MBA in Marketing

1. Digital Marketing Manager

A Digital Marketing Manager designs and manages online strategies across SEO, paid ads, email campaigns, and social platforms. They ensure brands reach the right audience, monitor ROI, and drive consistent growth. With AI and automation, this role is now one of the most in-demand marketing positions in India.

2. Brand Manager

A Brand Manager builds and maintains a company’s image. They develop campaigns, supervise product launches, and ensure the brand stands out in a crowded market. The role requires creativity, consumer insights, and strategic planning. Strong brand managers are highly valued, making this one of the most prestigious marketing careers.

3. SEO Specialist

An SEO Specialist focuses on helping websites rank higher on Google and other search engines. Their job includes keyword research, optimizing web content, and monitoring performance. With businesses depending on organic search visibility, SEO specialists are critical to digital success and often progress into managerial or consulting roles.

4. Social Media Manager

A Social Media Manager handles a brand’s presence on platforms like Instagram, LinkedIn, and YouTube. They create engaging posts, run ad campaigns, track analytics, and build communities. In today’s digital economy, this role shapes brand reputation directly and offers exciting, creative opportunities across industries and startups.

5. Content Marketing Manager

A Content Marketing Manager develops strategies to attract customers through blogs, videos, podcasts, and campaigns. They focus on storytelling and delivering valuable content that builds trust and drives sales. As businesses shift toward digital-first branding, content managers play a vital role in long-term customer engagement and retention.

6. Paid Media Manager

A Paid Media Manager runs advertising campaigns on Google Ads, Facebook, and other platforms. They handle budgets, monitor ROI, and ensure ads reach the right audience. This data-driven role is highly rewarding, especially as businesses increase spending on performance marketing to achieve measurable and scalable results.

Why This Matters?

The beauty of MBA in Marketing Jobs in India is their diversity. Whether you want a stable corporate role, creative agency life, or the independence of freelancing, there’s a path for you. And with AI and digital adoption booming, demand for marketing professionals is only rising.

Programs like Digital Scholar’s MBA in Marketing ensure you’re ready for these roles from Day 1 with AI-first training, 30+ tools, and guaranteed placements.

MBA in Marketing Salary in India 

When students compare MBA programs, salary outcomes play a big role in decision-making. An MBA is an investment, and knowing how quickly it pays back helps you choose the right college. Let’s look at the salary ranges for MBA in Marketing graduates in India and why ROI matters as much as fees.

Average Fresher Salary

Fresh graduates with little to no work experience typically start at ₹4–8 LPA. Job roles at this level include Marketing Executive, SEO Specialist, or Social Media Coordinator. The package depends on the college, skills, and industry chosen.

Mid-Level Salaries

With 3–6 years of experience, professionals move into roles like Digital Marketing Manager, Brand Manager, or Paid Media Manager. Salaries at this stage range between ₹10–20 LPA, with top e-commerce, FMCG, and IT companies paying on the higher side.

Senior Roles

At leadership levels, such as Head of Marketing, VP of Marketing, or CMO, professionals can earn anywhere from ₹25–40 LPA, with bonuses and performance-based incentives. These roles often require strong strategic skills and international exposure.

Salary by Job Profile + Industry

• Digital Marketing Manager: ₹8–15 LPA
  
• Brand Manager: ₹12–25 LPA
  
• SEO Specialist: ₹5–10 LPA
  
• Social Media Manager: ₹6–12 LPA
  
• Content Marketing Manager: ₹7–14 LPA
  
• Paid Media Manager: ₹8–16 LPA
  

Industries like IT, e-commerce, BFSI, FMCG, and media/advertising offer the highest packages, especially for digital-first roles.

Digital Scholar ROI Advantage

What makes Digital Scholar’s MBA in Marketing unique is its ROI-driven approach. With fees at ₹7L (₹3.5L with scholarship), graduates earn an average salary of ₹6–12 LPA, with top performers crossing ₹20 LPA. That means most students recover their fees within their first year of employment a rare outcome compared to traditional 2-year MBAs.

The MBA in Marketing Salary in India is promising across levels, but the right college can fast-track your ROI. Digital Scholar ensures employability, placements, and global recognition, making it India’s smartest choice.

MBA in Marketing Colleges in India

Not all MBA programs are equal, especially in marketing. A good MBA in Marketing college should deliver:

• Accreditation & Recognition: Degrees must be nationally or globally valid, ideally with international credits.
  
• Strong Placements: Industry tie-ups, placement records, and salary outcomes define ROI.
  
• Updated Syllabus: Courses that mix traditional management subjects with digital-first modules (SEO, AI, analytics, branding).
  
• Practical Exposure: Internships, live projects, and case studies ensure real-world readiness.
  

Top MBA in Marketing Colleges in India

1. IIMs (Ahmedabad, Bangalore, Calcutta)
   
   • India’s most prestigious MBAs with strong alumni networks.
     
   • Fees: ₹20–25 Lakhs | Avg Salary: ₹20–40 LPA.
     
   • Strength: Brand recognition, consulting & leadership roles.
     
2. NMIMS, Mumbai
   
   • Known for its urban campus and corporate ties.
     
   • Fees: ₹14–18 Lakhs | Avg Salary: ₹10–18 LPA.
     
   • Strength: Corporate placements, finance + marketing blend.
     
3. Jain University (Online MBA)
   
   • Flexible, UGC-approved online MBA.
     
   • Fees: ₹2–5 Lakhs | Avg Salary: ₹4–8 LPA.
     
   • Strength: Suitable for working professionals; ROI moderate.
     
4. LPU Online
   
   • Affordable option with wide accessibility.
     
   • Fees: ₹2–3 Lakhs | Avg Salary: ₹4–7 LPA.
     
   • Strength: Cost-effective but limited global exposure.
     
5. Digital Scholar (Woolf University, Chennai)
   
   • 1-year AI-first MBA in Marketing with 30+ tools.
     
   • Fees: ₹7 Lakhs (₹3.5L with scholarship).
     
   • Avg Salary: ₹6–12 LPA (Top ₹20 LPA+).
     
   • Strength: Fastest ROI, global accreditation, 100% placement guarantee.
     

College / Institute	Duration	Mode	Fees (Approx.)	Accreditation	Placement & ROI
Digital Scholar (Woolf)	1 Year	Offline (Chennai)	₹7 Lakhs (₹3.5L with scholarship)	Woolf University (Global, PhD eligible)	100% placements, Avg ₹6–12 LPA, Top ₹20+ LPA, Fastest ROI
IIMs (Ahmedabad, Bangalore, Calcutta)	2 Years	Offline	₹20–25 Lakhs	National accreditation, global brand value	Avg ₹20–40 LPA, slower ROI due to fees
NMIMS	2 Years	Offline	₹14–18 Lakhs	NAAC A+	Avg ₹10–18 LPA, ROI moderate
Jain University (Online)	2 Years	Online	₹2–5 Lakhs	UGC, NAAC A+	Avg ₹4–8 LPA, flexible, moderate ROI
LPU Online	2 Years	Online	₹2–3 Lakhs	UGC, NAAC	Avg ₹4–7 LPA, affordable, ROI modest

While IIMs and NMIMS carry brand prestige, they demand high fees and longer durations. Jain and LPU Online are affordable but lack strong placement guarantees. Digital Scholar bridges both worlds affordable fees, global accreditation, AI-first syllabus, and 100% placement guarantee with quick ROI. 

Why Digital Scholar is India’s #1 Choice? 

When it comes to choosing the right MBA in Marketing college in India, Digital Scholar clearly stands out as the most future-ready option. It has been designed for students who want fast results, practical exposure, and global recognition without wasting years in traditional setups.

1. AI-First Curriculum with 30+ Tools

Unlike traditional MBAs that rely heavily on theory, Digital Scholar integrates AI-first learning in every module. Students get hands-on experience with 30+ industry tools like Google Ads, SEMrush, Zapier, and n8n. This ensures they’re employable from Day 1, ready for roles in SEO, social media, performance marketing, and analytics.

2. 1-Year Fast-Track MBA = Quicker ROI

Most MBAs take two years, which delays both job entry and ROI. Digital Scholar compresses this into just 12 months. This means students graduate faster, enter the workforce sooner, and recover their fees within their first year of employment making it the fastest ROI-driven MBA in India.

3. Global Recognition (Woolf University, ECTS, PhD-Eligible)

Digital Scholar’s program is accredited by Woolf University and aligned with the European Credit Transfer System (ECTS). This makes the degree valid in over 50 countries and PhD-eligible a rare advantage among Indian MBAs. It opens career doors not just in India, but worldwide.

4. 100% Placement Guarantee

Career support is a cornerstone of this program. With 100% placement assurance, students secure roles across top companies, earning ₹6–12 LPA on average, while top performers go beyond ₹20 LPA.

5. Scholarships up to 50%

To ensure affordability, Digital Scholar offers scholarships worth up to ₹3.5 Lakhs (50% of fees). This makes world-class learning accessible to more students without compromising on quality.

5. Real Brand Campaigns, Case Studies & Internships

Students don’t just study marketing they practice it. From running live campaigns to analyzing WARC case studies and interning with real brands, the learning is immersive, practical, and industry-driven.

With its unique mix of speed, global recognition, AI integration, and guaranteed placements, Digital Scholar is India’s #1 choice for MBA in Marketing offering both credibility and career success.

Conclusion 

An MBA in Marketing is more than just another qualification it’s a career launchpad. It equips students with the skills, confidence, and opportunities needed to grow in today’s digital-first, AI-driven economy. 

While factors like fees, syllabus, and eligibility are important when choosing a college, what truly decides the value of your MBA is the return on investment (ROI). A degree that pays back quickly through high employability, strong placements, and global opportunities is the one that stands apart.

This is where Digital Scholar’s MBA in Marketing takes the lead. Unlike traditional two-year programs, it offers a 1-year fast-track format, allowing students to save time and start earning sooner.

Its AI-first curriculum, access to 30+ digital tools, and real-world projects ensure graduates are job-ready from day one. Backed by global accreditation from Woolf University making the degree valid in 50+ countries and even PhD-eligible students gain international recognition as well.

Most importantly, with a 100% placement guarantee, average salaries of ₹6–12 LPA, and top packages beyond ₹20 LPA, Digital Scholar delivers the widest career scope and fastest ROI in India.

If you want your MBA to be more than just a degree if you want it to be a launchpad for long-term success Digital Scholar is India’s #1 choice. 

FAQs 

1. Which is the best MBA in Marketing program in India?

Digital Scholar is ranked as the best MBA in Marketing program in India thanks to its AI-first curriculum, global accreditation, scholarships, and 100% placement guarantee.

2. What is the average salary after MBA in Marketing in India?

The average MBA in Marketing salary in India ranges between ₹6–12 LPA, with senior roles like Brand Manager or Marketing Head earning ₹20 LPA+.

3. Can I do MBA in Marketing without CAT?

Yes, you can do an MBA in Marketing without CAT. Digital Scholar admits students based on a simple aptitude test and interview, no national exams required.

4. Is online MBA in Marketing valid in India?

Yes, an online MBA in Marketing is valid in India if offered by a UGC-recognized university. Jain Online and LPU Online are popular options.

5. Why is Digital Scholar’s MBA different from others?

Digital Scholar offers India’s only 1-year AI-first MBA in Marketing with global recognition, internships, and guaranteed placements, making it stand out from others.

6. What are the eligibility criteria for MBA in Marketing in India?

The MBA in Marketing eligibility in India usually requires a bachelor’s degree with 50% marks; some colleges ask for entrance exams like CAT/MAT.

7. What are the MBA in Marketing fees in India?

The MBA in Marketing fees in India range from ₹2 Lakhs in online programs to ₹25 Lakhs at IIMs; Digital Scholar offers global MBA at ₹3.5L (with scholarship).

8. What subjects are taught in MBA in Marketing?

The MBA in Marketing syllabus and subjects in India cover business administration, marketing management, SEO, content marketing, social media, AI, and analytics.

9. What is the scope of MBA in Marketing in India?

The MBA in Marketing scope in India is wide, covering jobs in digital marketing, brand management, analytics, freelancing, and global opportunities.

10. Which jobs are available after MBA in Marketing?

Top MBA in Marketing jobs in India include Digital Marketing Manager, Brand Manager, SEO Specialist, Paid Media Manager, and Social Media Manager.

11. What is the ROI of Digital Scholar’s MBA in Marketing?

With scholarships, average salaries of ₹6–12 LPA, and a 1-year format, Digital Scholar offers the fastest ROI for MBA in Marketing in India.

12. Can freshers apply for MBA in Marketing?

Yes, freshers can apply for MBA in Marketing colleges in India, including Digital Scholar, which accepts graduates from any stream.

13. Is MBA in Marketing better than MBA in Finance?

For creative and digital-first careers, MBA in Marketing offers faster ROI and flexible job roles compared to finance-heavy careers in accounting or banking.

14. Which industry pays the highest for MBA in Marketing graduates?

Industries like e-commerce, IT, BFSI, and FMCG pay the highest salaries for MBA Marketing graduates, often exceeding ₹15–20 LPA.

15. Does MBA in Marketing have global scope?

Yes, an MBA in Marketing has global scope, especially with Digital Scholar’s Woolf University accreditation valid in 50+ countries.

16. How long does an MBA in Marketing take?

Most colleges offer a 2-year program, but Digital Scholar provides a 1-year MBA in Marketing, saving time and delivering faster ROI.

17. Which is the most affordable MBA in Marketing in India?

Among recognized options, Digital Scholar’s MBA in Marketing is the most affordable, with scholarships reducing fees to ₹3.5 Lakhs.

18. Do MBA in Marketing colleges guarantee placements?

Only a few MBA in Marketing colleges in India guarantee placements. Digital Scholar assures 100% placement with top recruiters.

19. What are the top skills required for MBA in Marketing jobs?

Top skills include SEO, social media marketing, content marketing, data analytics, branding, and AI tools for employability after MBA in Marketing.

20. Can I pursue PhD after Digital Scholar’s MBA?

Yes, Digital Scholar’s degree is PhD-eligible because it is globally accredited by Woolf University and aligned with ECTS standards.

21. Is MBA in Marketing worth it in 2025?

Yes, an MBA in Marketing in India is highly worth it in 2025 as businesses demand AI-skilled marketers with global recognition.

22. What is the difference between MBA in Marketing and Digital Marketing course?

An MBA in Marketing is a full-fledged degree covering strategy, management, and digital tools, while a short digital marketing course focuses only on specific skills.