Are you still relying on outdated techniques for Social Media Marketing? AI is altering every field, including how we engage on social platforms. Social Media Marketing must adapt and capitalise on AI tools to stay ahead of the curve. Discover the top 20 AI tools for Social media marketing that can transform your social media strategy and ensure you’re aligned with the latest trends.
The Role of AI in Social Media Marketing
1) Automating Content Creation and Posting:
AI tools can efficiently produce engaging and brand-consistent social media content, including captions, hashtags, and personalised product suggestions. This automation allows marketers to concentrate on strategy and engage with their audience.
2) Analysing Audience Behaviour and Engagement Trends:
AI algorithms can effectively track and analyse customer interactions, preferences, and engagement patterns across various social media platforms. These statistical insights enable brands to fine-tune their content strategies, optimise posting times, and pinpoint influencers and trending topics.
3) Optimising Ad Placements and Targeting:
AI enhances social media advertising effectiveness by refining ad targeting, bidding, and placement. Through predictive analytics, AI identifies the most responsive audience segments and adjusts real-time campaigns to maximise return on investment.
4) Sentiment Analysis and Reputation Management:
AI can assess social media discussions to gauge customer sentiment, enabling brands to swiftly identify and tackle potential issues, respond to feedback, and safeguard their online reputation.
5) Social Media Analytics and Reporting:
AI analytics equip marketers with extensive insights into their social media campaign performance, including reach, engagement, conversion rates, and return on investment. This information supports data-driven decision-making and ongoing optimisation.
A. AI Powered Content Creation Tools
1. Jasper AI:
Jasper AI is an innovative AI writing assistant that helps businesses and content creators simplify their social media marketing efforts. Jasper AI generates large-scale, high-quality, personalised content using advanced natural language processing.
Key Features:
- Intelligent Content Generation
- Customisable Tone and Voice
- SEO Optimisation
Best for:
Jasper AI serves businesses, marketers, and content creators.
Pricing:
| Plan | Price | Features |
| Starter Plan | $29/month | Ideal for short-form content creation |
| Pro Plan | $59/month | Suitable for more extensive content needs |
| Business Plan | Custom Pricing | Designed for larger organisations |
2. Copy.ai:
Copy.ai is an AI writing tool that generates high-quality content quickly and efficiently. With advanced NLP technology, Copy.ai can assist with various content types, from blog posts to product descriptions.
Key Features:
- AI Content Generation(Humanised)
- Customisable Tone and Voice
- Multilingual Support
Best for:
Copy.ai is well-suited for marketers, content creators, businesses, startups, freelancers, and agencies.
Pricing:
Copy.ai offers the following pricing plans:
| Plan | Price | Features |
| Free Plan | Free | 2,000 words per month, Access to basic features |
| Starter Plan | $49/month ($36/month if billed annually) | Unlimited words in chat, Access to premium language models |
| Advanced Plan | $249/month ($186/month if billed annually) | Unlimited words in chat, Workflow credits and templates, Workflow builder access |
| Enterprise Plan | Custom pricing | Tailored for larger teams and organisations, Includes features like API access, bulk workflow runs, and enterprise security |
3. Writesonic:
Writesonic is an advanced AI writing tool that simplifies the content creation process. Writesonic generates top-notch, factually accurate, and SEO-optimised content across various use cases.
Key Features:
- AI Article Writer
- Adjustable Voice and Tone
- Surfer SEO Integration
Best for:
Writesonic caters to a diverse audience, including creators, marketers, small businesses, e-commerce merchants, and digital entrepreneurs.
Pricing:
Writesonic Pricing Plans:
| Plan | Cost | Words/Credits |
| Free Plan | $0 per month | 25 credits (one-time) |
| Freelancer Plan | $16 per month (billed annually) | 100 credits/month |
| Standard Plan | $79 per month (billed annually) | 1,000 credits/month |
| Enterprise Plan | Custom Pricing | Custom Credits |
B. AI Tools for Social Media Management
4. Hootsuite:
Hootsuite is a social media management platform that automates their social media activities. Hootsuite enables users to monitor, publish, and analyse their social media presence across multiple platforms.
Key Features:
- Social Media Scheduling
- Collaborative Workflow with role-based permissions and shared content libraries.
- Valuable analytics into social media performance
Best for:
Hootsuite serves many users, including small businesses, social media managers, digital marketers, and enterprises.
Pricing:
| Plan | Price (₹/Month) | Features |
| Professional | ₹1,915 | AI content recommendations, Message scheduling & social media management |
| Team | ₹7,540 | Team collaboration tools, Advanced post-scheduling, AI insights |
| Business | ₹45,000+ (Varies) | AI analytics & content suggestions, Custom branding & permissions, 24/7 support |
| Enterprise | Custom Pricing | AI chatbot (add-on), Social listening & advanced automation, Dedicated account manager |
5. Buffer:
Buffer is a popular social media management tool that helps with social media publishing, scheduling, and analytics. Buffer’s user-friendly interface and robust features enable users to manage their social media presence across multiple platforms effectively.
Key Features:
- Schedule posts, tweets, and updates for various social networks
- Social Media Analytics
- Team Collaboration with content approval workflows
Best for:
Buffer targets many users, including small businesses, social media managers, entrepreneurs, and marketers.
Pricing:
| Plan | Price | Features |
| Free Plan | $0 (Forever Free) | – 10 scheduled posts per channel- AI Assistant for content ideas- Basic analytics |
| Essentials Plan | $5/month per channel | – Unlimited scheduled posts- AI content suggestions- Advanced analytics- Engagement inbox- Hashtag manager |
| Team Plan | $10/month per channel | – Everything in Essentials, plus:- Access levels & approval workflows- Collaboration tools |
6. Sprout Social:
Sprout Social is an all-in-one social media management platform that streamlines users’ social media activities, from publishing and scheduling to analytics and customer engagement. It enables users to manage their social media presence across multiple platforms effectively.
Key Features:
- Social Media Publishing and Scheduling
- Social Media Monitoring and Engagement
- Powerful analytics and reporting
Best for:
Sprout Social caters to diverse users, including small and medium-sized businesses, social media managers, digital marketers, and enterprises.
Pricing:
| Plan | Price per Seat/Month | Features |
| Standard Plan | $199 | – Keyword & location monitoring- Unlimited AI alt text- Review management |
| Professional Plan (Most Popular) | $299 | – Everything in Standard, plus:- AI content suggestions- Advanced competitor, keyword & paid insights- Message tagging & tracking |
| Advanced Plan | $399 | – Everything in Professional, plus:- AI sentiment analysis for inbox & reviews- Team productivity reports- Message spike alerts |
| Enterprise Plan | Custom Pricing | – Everything in Advanced, plus:- White-glove onboarding & implementation- Dedicated customer support |
C. AI Tools for Social Media Analytics
7. Brandwatch:
Brandwatch is a leading consumer intelligence platform that empowers businesses to monitor, analyse, and act on online conversations and trends. Brandwatch provides valuable insights to help organisations make informed decisions and enhance their marketing strategies.
Key Features:
- Social media Monitoring on social media platforms, blogs, news websites, and forums
- Analytical Insights and visualisation tools
- Competitive Intelligence
Best for:
Brandwatch is well-suited for medium- to large-sized enterprises, market research teams, and data-driven marketing professionals.
Pricing (2025): Custom Pricing
| Category | Features |
| Consumer Intelligence | – AI data analysis at scale- Custom dashboards & automated reporting- Real-time market insights |
| Social Media Management | – Manage all social media channels in one place- AI content scheduling & collaboration- Social listening & competitor benchmarking |
| Influencer Marketing (For Influencer Marketers & Agencies) | – Discover & manage influencers from a 30M+ creator database- Track and report influencer campaign performance- Centralised influencer relationship management |
8. Socialbakers:
Socialbakers is an advanced social media marketing platform that optimises social media performance and drives better results. Socialbakers provides tools to monitor, analyse, and manage social media activities across multiple platforms.
Key Features:
- Social Media Analytics with social media metrics, audience demographics, and campaign performance
- Competitive Benchmarking
- Socialbakers’ intelligent content recommendations and scheduling
Best for:
Socialbakers serves many users, including social media managers, digital marketers, and enterprise-level organisations.
Pricing:
Socialbakers offers custom pricing based on its client’s specific needs and requirements.
9. Keyhole:
Keyhole is a robust social media monitoring and analytics platform that helps businesses, marketers, and agencies track, analyse, and optimise their social media performance. It provides live insights into brand mentions, influencer activities, and campaign effectiveness.
Key Features:
- Social Media Monitoring with Facebook, Twitter, Instagram, and YouTube
- Influencer Identification
- Campaign Tracking and Optimisation
Best for:
Keyhole addresses various users, including social media managers, digital marketers, public relations professionals, and agencies.
Pricing:
Keyhole follows a unique pricing model, offering a free demo while keeping its pricing details confidential. To learn more about their plans and features, you can book a demo directly with their team
D. AI Chatbots for Social Media Engagement
10. ChatGPT
ChatGPT, the advanced language model developed by OpenAI, has emerged as a powerful tool for enhancing social media engagement.
Key Features:
- Conversational AI for Customer Service
- Audience Insights and Engagement Optimisation
- Personalised Content Generation:
Best for:
ChatGPT is well-suited for businesses, social media managers, content creators, and digital marketing professionals.
Pricing:
| Plan | Price | Features |
| Free Plan | $0 (Basic Access) | – Basic chatbot functionality- Access to GPT-3.5- Limited response speed during high-traffic |
| ChatGPT Plus | $20/month | – Access to GPT-4 (GPT-4-turbo)- Faster response times- Priority access during peak hours |
| ChatGPT Enterprise | Custom Pricing | – Access to GPT-4 with higher speed & capacity- Unlimited usage without message limits |
| ChatGPT API | Pay-as-you-go | – Billed based on token usage- Custom integration with applications- Supports GPT-3.5, GPT-4, and GPT-4-turbo |
11. ManyChat:
ManyChat is a chatbot and messaging platform that automates and simplifies customer interactions across various digital channels, including Facebook Messenger, Instagram, WhatsApp, and SMS. ManyChat helps businesses enhance customer engagement, drive lead generation, and boost sales.
Key Features:
- Chatbot Builder
- Omnichannel Messaging
- Automation and Workflows
Best for:
ManyChat is particularly well-suited for businesses, marketers, and entrepreneurs who rely on messaging platforms like Facebook Messenger, Instagram, and WhatsApp.
Pricing:
| Plan | Price | Features |
| Free Plan | $0/month | Up to 1,000 contactsBasic chatbot automationLimited Growth Tools & segmentation (10 Tags) |
| Pro Plan | Starts at $15/month (Scales with contract size) | AI automation (Intention Recognition, Text Improver, AI Assistant)Unlimited Growth Tools & KeywordsNo ManyChat branding |
| Elite Plan | Custom Pricing | AI smarter automation & business insightsDedicated onboarding & strategy consultingAccess to expert-crafted chatbot templates |
12. Customers.ai:
MobileMonkey has rebranded as Customers.ai. It is an all-in-one chatbot and messaging platform that simplifies customer interactions across multiple digital channels. MobileMonkey helps organisations automate their marketing, sales, and customer service efforts.
Key Features:
- Chatbot Builder
- Omnichannel Messaging with Facebook Messenger, SMS, Website Chat, and WhatsApp.
- Advanced automation features and pre-built workflows
Best for:
Customers.ai serves many users, including small businesses, marketers, agencies, and enterprises.
Pricing:
| Plan | Price | Features |
| Free Trial | $0 (7 Days) | – Website Visitor ID X-Ray Pixel- 500 website visitor contacts- Ad retargeting audience recovery- Email automation |
| Paid Plans | Custom Pricing | – AI chatbots, lead generation, and email/SMS automation- Identity Resolution & Data Enrichment API- Advantage+ Audience Signal for targeted advertising |
E. AI Video & Image Editing Tools
13. Canva:
Canva is a user-friendly, cloud-based graphic design platform that empowers individuals, businesses, and teams to create stunning visual content quickly. Canva’s extensive library of templates, design elements, and user-friendly editing tools has transformed how people approach graphic design and visual communication.
Key Features:
- Drag-and-Drop Design Interface with AI
- Extensive Template Library
- Collaboration and Team Features
Best for:
Canva serves many users, including small businesses, entrepreneurs, marketers, social media managers, students, and individuals.
Pricing:
| Plan | Price | Features |
| Canva Free | $0 (Forever Free) | Essential design tools & templates, free photos & graphics, collaboration with others |
| Canva Pro | $120/year | AI design tools, premium templates, photos & graphics, unlimited Brand Kits & custom fonts |
| Canva Teams | $100/year per person | Everything in Pro, plus team collaboration tools, centralised brand management, approval workflows, real-time communication |
| Canva Enterprise | Custom Pricing | Everything in Teams, plus enterprise-level security & compliance, a dedicated account manager |
14. Lumen5:
Lumen5 is an AI-powered video creation platform that efficiently produces engaging, professional-looking videos. It automates the video creation process, from script generation to video editing.
Key Features:
- AI-Driven Video Creation
- Customisable Video Templates
Best for:
Lumen5 addresses a diverse audience, including small businesses, marketers, social media managers, content creators, and agencies.
Pricing:
| Plan | Price | Features |
| Community | $0 (Forever Free) | Basic AI voiceover (2 min/month)Lumen5 watermark on videosUp to 5 videos per month |
| Basic | $19/month | Longer AI voiceover videos & more voicesAdvanced AI Script Composer featuresNo Lumen5 branding |
| Starter | $59/month | 1080p video resolution50M+ stock photos & videosCustom fonts & colours |
| Enterprise | Custom Pricing | Dedicated design team & custom templatesCollaboration & enterprise-level securityPriority customer support |
15. Pictory:
Pictory is an AI video creation platform that generates professional-quality videos with minimal effort. Pictory simplifies video production, allowing users to create engaging video content efficiently.
Key Features:
- AI Script-to-Video Conversion
- Automated Video Summarisation
- AI Text-Based Video Editing
Best for: Pictory addresses small businesses, marketers, social media managers, educators, and content creators.
Pricing:
| Plan | Price/Month | Video Minutes | AI Voices (ElevenLabs) | Languages |
| Starter | $25 | 200 mins | Unlimited standard | 7 |
| Professional | $49 | 600 mins | 120 mins | 29 |
| Team | $119 | 1800 mins | 240 mins | 29 |
| Enterprise | From $975 | Custom | Custom | 29 |
F. AI Tools for Hashtag & Trend Analysis
16. RiteTag
RiteTag is a powerful tool that optimises hashtag strategies for improved visibility and engagement. RiteTag enables users to identify and use the most effective hashtags for their content.
Key Features:
- AI Instant Hashtag Suggestions
- Colour-Coded Hashtag Analysis
- Social Media Integration
Best for:
RiteTag is well-suited for businesses, digital marketers, influencers, and content creators.
Pricing:
- Ritetag costs $49 per year, equivalent to $4 a month or $0.13 a day.
- It also offers a free 7-day trial in case you’re hesitant about paying $49 a year
17. Hashtagify:
Hashtagify is a hashtag tracking tool that identifying the most effective hashtags for reaching users’ target audience. Hashtagify enables users to optimise their social media strategies and improve the visibility and engagement of their content.
Key Features:
- Hashtag Tracking and Analysis
- Influencer Identification
- AI Personalised Recommendations
Best for:
Hashtagify is beneficial for businesses, marketers, social media managers, and content creators
Pricing:
| Plan | Monthly Price |
| Personal | $19 |
| Business | $64 |
| Enterprise | $249 |
18. TrendSpottr:
TrendSpottr is a predictive trend intelligence platform that detects breaking trends, viral content, and influential people in real-time.
Key Features:
- Predictive Analytics
- Social Media Monitoring
- Influencer Identification
Best for:
TrendSpottr serves international brands, marketing agencies, and digital professionals.
Pricing:
TrendSpottr Subscription – $49/month
- 7-day free trial (no credit card required)
- Predict emerging trends before they go viral
- Influencer targeting for better engagement
- Crisis management & brand reputation monitoring
G. AI Influencer Marketing Tools
19. Heepsy:
Heepsy is an influencer marketing platform that connects with relevant social media influencers for their campaigns. By providing access to a vast database of over 7 million influencers across Instagram, TikTok, and YouTube, Heepsy enables users to discover, analyse, and collaborate with the most suitable creators for their marketing objectives.
Key Features:
- Influencer Search and Discovery
- Influencer Analytics like location, age, and interests
- Campaign Management
Best for:
Heepsy addresses businesses, marketing agencies, and brands of all sizes.
Pricing:
| Plan | Price (Billed Annually) | Search Results/Month | Creator Analytics/Month | Contacted Creators/Month | Uploaded Posts/Month |
| Free | ₹0/month | Basic Access | – | – | – |
| Starter | ₹6.2K/month | 15K | 50 | 50 | – |
| Plus | ₹18K/month | 40K | 1K | 1K | 100 |
| Advanced | ₹27K/month | 60K | 3K | 3K | 300 |
20. Upfluence:
Upfluence is an all-in-one influencer marketing platform. With a vast database of over 3 million influencers, Upfluence enables users to identify the most relevant creators, run successful campaigns, and track their performance.
Key Features:
- Influencer Discovery
- Campaign Management
- Analytics and Reporting
Best for:
Upfluence serves e-commerce businesses, digital marketing agencies, and consumer brands
Pricing:
Upfluence offers flexible, custom pricing – Pay only for what you need.
- Fully customisable plans based on your influencer marketing goals
- Access to free tools included in the platforms
Final Thoughts
Thanks to the application of AI in social media marketing, brands now interact with their audiences differently. This offers a robust online presence, enhanced engagement, and more efficient operations. Businesses must adjust and become proficient in using AI tools as the technology develops. The “Top 20 AI Tools for Social Media Marketing” are just a tiny sample of the technology available, with numerous innovations still to come.
FAQs Related to AI Tools for Social Media Marketing
1. What are AI tools for social media marketing?
AI tools for social media marketing are software applications that use artificial intelligence to automate tasks, analyse data, and optimise content strategies.
2. How do AI tools improve social media marketing?
AI tools enhance efficiency by automating content creation, scheduling, audience analysis, and engagement tracking.
3. Are AI chatbots effective for social media?
Yes, AI chatbots improve customer interactions by providing instant responses and automating common queries.
4. Can AI generate high-quality social media content?
Yes, AI-powered content creation tools like Jasper AI and Copy.ai can generate engaging and relevant social media posts.
5. What is the best AI tool for social media management?
The best AI tool depends on your needs, but Hootsuite, Sprout Social, and Buffer are among the top social media automation and analytics choices.
