4.7

On

digital-scholar-google-review for the digital marketing course

1-Year MBA in Digital Marketing with Placement

Digital Scholar offers the best MBA in Digital Marketing course, a 1-year affordable MBA program with placement assistance and internship opportunities.

In Collaboration With

woolf logo - mba in digital marketing
Case Studies
0 +

IIT & IIM
Mentors, Agency Founders, Practitioners

Placement Assistance
0 %
Hiring Partners
0 +
Certifications
0 +
certificate-mba in digital marketing

September 2025

Next Batch

online mba in digital marketing

Online

Available

scholarship icon for mba in digital marketing

Up to 50%

Scholarship

school with a digital scholar hat which has a course of one year mba in digital marketing

Offline

Available

Proven Placements Record in Top MNC’s

Master the Latest Tools

Why Choose Digital Scholar for Your MBA in Digital Marketing

As digital marketing transforms industries, traditional MBA digital marketing colleges struggle to keep pace. At Digital Scholar, we’ve reimagined the MBA digital from the ground up to reflect what modern employers actually need: strategic thinkers who can execute.

Unlike conventional digital marketing colleges in Tamil Nadu, we offer India’s first agency-modeled MBA in Digital Marketing in Chennai that combines academic structure with real-world campaign experience.

Digital Scholar being honored with the “Best Digital Marketing Institute 2024” award at the World Education Summit is truly something special – and honestly, well-deserved recognition for what sounds like exceptional work in the digital marketing education space.

sorav jain receiving award for the best digital marketer in india

Access 25,000+ case studies

Learn from the World’s Best with WARC and get access to 25000+ Case Studies

WARC (World Advertising Research Center)

It is the #1 source of award-winning marketing campaigns, case studies, and strategic management frameworks — used by companies like Apple, Nike, and Unilever. This MBA in Digital Marketing in Chennai is one of the only programs in India to offer this access.

What You’ll Learn from WARC:

Global Benchmarking: Learn what ROI, CTR, and CAC mean in real-world marketing analytics context.

Creative Inspiration: Study how world-class brands launch viral digital marketing strategies.

Strategic Media Planning: Understand platform choices, budgets, and creative angles for integrated digital marketing.

Presentation-Ready: Reference real case studies in your Capstone, client pitches, or job interviews for marketing manager roles.

India’s #1 Agency Style learning Institute

Digital scholar is India’s #1 agency-style learning Institute. Our trainers dont just teach but work with real brands

Backed By Echovme

Digital Scholar is backed by echoVME, a certified partner agency that drives growth for some of the biggest names in India.

300+ Crores in Ad Spend Experience

We’ve run campaigns that convert, scale, and dominate. From local startups to national brands—we’ve done it all.

digital scholar logo-digital marketing course

X

woolf logo - mba in digital marketing
woolf university - digital scholar partner for mba in digital marketing

Woolf is the first global higher education institution designed for college students worldwide.

It is fully licensed and accredited across the European Union and awards degrees following the European Credit Transfer and Accumulation System (ECTS).

The qualifications granted by Woolf are recognized as equivalent to degrees from universities in the United States and Canada.

US University Transfer Program

Start Your Education Journey with Woolf University

Study at Woolf, Transfer to U.S. Universities

Complete part of your degree with Woolf and transfer to top U.S. universities to finish your studies.

Save Money, Earn a U.S. Degree

Save on tuition and living costs while earning a degree recognized worldwide.

Partner
Universities:

Lewis University, University of Detroit Mercy, Concordia University, Caldwell University, University of Charleston.

Visa
Support

Get help with student visa and work opportunities in the U.S.

Study at Woolf → Transfer to a U.S. university → Graduate with a U.S. degree.

MBA in Digital Marketing Certifications ​

Why Our MBA in Digital Marketing is the Right Choice for You

Globally Recognized MBA in Digital Marketing & Business Leadership

Built Like a Real Digital Agency

Mentors from the Industry, Not Just Academics

AI-Powered Curriculum
– First in India

100% Placement Assistance

Built for the Digital Business Landscape

No Entrance Exams
– Just Ambition

What You’ll Learn - Key Highlights

This isn’t a quick certification or a theory-heavy online MBA digital marketing program. It’s an execution-first, globally aligned digital marketing course designed to give you mastery across the following:

Build Real Websites & Online Stores
  • WordPress & Shopify setup, CMS structure, UX optimization
  • Hosting, domain setup, landing pages
  • Conversion tracking and marketing analytics setup
  • On-page, off-page, local, and technical SEO
  • Keyword research, link building, blog optimization
  • Tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console
  • Manage ₹10+ Lakh in real ad spend
  • Platforms: Google Ads, Meta Ads, YouTube Performance Max
  • ROAS tracking, funnel building, copywriting, budget structuring
  • Use ChatGPT, n8n, and Zapier to automate lead qualification, email marketing, and campaign tracking
  • Deploy AI bots for chat, auto-ads, and smart content marketing suggestions
  • AI workflows that cut down time and scale ROI
  • Design 30-day content calendars for LinkedIn, Instagram, and YouTube
  • Create short-form videos, carousels, story ads
  • Collaborate with influencer marketing and run paid + organic strategies in sync
  • Amazon/Flipkart ads, product listing optimization
  • Email marketing, WhatsApp, and SMS funnel setup
  • CRM integrations for loyalty, retention, and referral systems
  • Document SEO rankings, Ad ROAS, Funnel builds, Content marketing samples
  • Build your personal brand website + Capstone Project
  • Show proof, not promises — a recruiter’s dream profile for digital marketing manager roles

Explore Our MBA in Digital Marketing Course Curriculum

Module 1: Business Leadership & Strategy

Key Topics:

  • Define vision, mission & competitive positioning using business model frameworks
  • Apply SWOT, PESTEL & Porter’s 5 Forces to analyze environments
  • Explore growth models: vertical, horizontal, alliances, and international markets
  • Master leadership styles, build culture, and make ethical business decisions

    Outcome:

    Students will think like founders—crafting vision-driven strategies, analyzing competition, and leading with values while navigating real-world growth and leadership challenges.

Module 2: Business Negotiations

Key Topics:

  • Understand differences between negotiation and bargaining in business settings
  • Apply SWOT and context-mapping to negotiation scenarios
  • Use behavioral psychology to influence, persuade, and resolve conflict
  • Practice live role-plays across client deals, vendor discussions & team conflicts

    Outcome:

    Students will confidently handle business negotiations with structured frameworks, emotional intelligence, and hands-on negotiation experience.

Module 3: Creativity & Innovation

Key Topics:

  • Learn creative, lateral, and systemic thinking to unlock fresh ideas
  • Apply design thinking to real-world product, people & process problems
  • Use structured ideation, SCAMPER, and brainstorming for breakthrough solutions
  • Evaluate, refine, and implement innovative ideas with risk awareness

    Outcome:

    Students will become idea generators—ready to solve complex problems creatively, innovate within teams, and lead execution with confidence.

Module 4: Effective Managerial Communication

Key Topics:

  • Communication Foundations: Principles, Process, and Pre-assessment
  • Overcoming Communication Barriers: Written, Oral & Non-verbal
  • Group Dynamics: Listening, Feedback, and Presentation Skills
  • Case-Based Learning: Real-World Scenarios and Peer Roleplays

    Outcome:

    Students will be equipped with practical tools to communicate clearly, listen actively, deliver powerful presentations, and navigate both one-on-one and group communication settings confidently.

Module 5: Evidence-Based Decision Making

Key Topics:

  • Learn structured problem-solving and data-driven decision framing
  • Navigate uncertainty using decision trees, regret theory, and probabilities
  • Apply Excel tools for scenario modeling and linear programming
  • Evaluate risks, measure outcomes, and adapt strategies when needed

    Outcome:

    Students will confidently apply analytical tools and structured thinking to make sound business decisions, even under uncertainty.

Module 6: Financial Accounting & Reporting

Key Topics:

  • Decode Balance Sheet, Income Statement & Cash Flow fundamentals
  • Learn how transactions impact assets, liabilities, and equity
  • Use financial ratios and DuPont analysis to evaluate performance
  • Understand working capital, liquidity, and operating cash cycles

    Outcome:

    Students will gain the ability to read, analyze, and interpret financial statements to make informed business decisions and understand a company’s financial health.

Module 7: Leading People, Teams & Organizations

Key Topics:

  • Discover your leadership style using personality profiling tools
  • Learn team dynamics and the stages of team development
  • Master conflict resolution with tools like Edward de Bono’s 6 Thinking Hats
  • Understand tactical vs strategic leadership and power dynamics

    Outcome:

    Students will learn how to lead with self-awareness, resolve team conflicts, optimize group performance, and drive results through values-driven leadership.

Module 8: Marketing Strategy

Key Topics:

  • Master the Marketing Mix & Customer Value Creation – Learn how product, price, place, and promotion align with user needs.
  • Understand STP Framework & Competitive Edge – Dive into segmentation, targeting, positioning, and how to outsmart competitors.
  • Build Iconic Brands with Real Strategy – Explore brand positioning, product lifecycle, pricing methods, and differentiation.
  • Learn Promotion, PR & Channel Strategy – Use IMC tools, sales funnels, push/pull strategy, and channel conflict resolution.

    Outcome:

    Students will gain a complete understanding of how real-world brands craft and execute winning marketing strategies through STP, branding, pricing, and promotion – preparing them for roles in digital and traditional marketing alike

Module 9: Supply Chain Management

Key Topics:

  • Understand Supply Chain Networks & Performance Drivers
  • Learn Forecasting, Inventory, and Logistics (3PL, 4PL, 5PL)
  • Explore Bullwhip Effect, Risk Pooling & Network Optimization
  • Integrate Tech, Lean, Green & Revenue Management Models

    Outcome:

    Students will master the end-to-end movement of goods, data, and money across global supply chains, and gain tools to design lean, tech-enabled systems aligned with business strategy.

Module 10: Technology & Operations Management

Key Topics:

  • Operations Strategy & Competitiveness – Understand how operational efficiency drives business results.
  • TQM, Six Sigma, and Process Optimization – Learn quality improvement methods used by top companies.
  • Inventory, SLA, and Vendor Management – Balance costs, service levels, and supplier efficiency.
  • Technology in Ops: ERP, CRM, AI & ML – Explore how modern tech improves productivity and decisions.

    Outcome:

    Students will master how to streamline business operations using data, technology, and quality systems—equipping them to manage teams, resources, and costs effectively in both service and manufacturing environments.

Module 1: Domain & Hosting Setup

Key Topics:

  • Basics of Digital Marketing & Website Fundamentals
  • Types of Websites: Static vs. Dynamic, Personal vs. Business
  • Domain Purchase & Hosting Providers
  • Hosting Account Configuration & Dashboard Tour

    Outcome:

    Students will understand the foundation of the web ecosystem, book their domain and hosting, and prepare their workspace for development.

Module 2: WordPress Development – Setup Phase

Key Topics:

  • Installing WordPress on Hosting
  • Activating and Configuring Divi Theme
  • Basic WordPress Settings (Permalinks, Security, Pages)
  • Creating Core Pages (Home, About, Services, Contact)

    Outcome:

    Students will build their first functional WordPress site and understand basic CMS navigation and customization.

Module 3: WordPress Development – Design & Build Phase

Key Topics:

  • Exploring Divi Theme Library
  • Using Divi Premade Layouts
  • Building Custom Pages from Scratch
  • Key Widgets: Text, Button, Image, Gallery, Forms
  • Importance of Plugins (Install & Configure 5 essential ones)
  • Final Clean-up and Go-Live Checklist

    Outcome:

    Students will confidently design visually appealing and responsive websites using Divi and prepare them for public launch.

Module 4: Tracking Tools Integration

Key Topics:

  • Setting Up Google Analytics
  • Setting Up Google Search Console
  • Connecting Website with Tracking Tools
  • Verifying Site Ownership

    Outcome:

    Students will be able to track website traffic, performance, and keyword indexing via industry-standard tools.

Module 5: On-Page SEO

Key Topics:

  • Introduction to SEO & Its Types
  • Technical SEO Basics (Site Speed, Mobile-Friendliness, SSL)
  • On-Page SEO for Blogs (Meta Tags, Headings, Content Structure)
  • On-Page SEO for Websites (URL, Internal Links, Schema Markup)

    Outcome:

    Students will optimize website pages for search engine visibility and user experience.

Module 6: Off-Page SEO

Key Topics:

  • What is Link Building and Why It Matters
  • Techniques for Finding Link Opportunities
  • Guest Blogging Best Practices
  • Contextual Link Building Strategy

    Outcome:

    Students will learn to improve domain authority and trustworthiness through ethical backlinking strategies.

Module 7: Local SEO

Key Topics:

  • Setting Up and Verifying Google Business Profile (GBP)
  • GBP Optimization for Visibility
  • Posting Strategies and Reviews Management
  • NAP Consistency Across Web

    Outcome:

    Students will be able to rank local businesses for city-based keywords and drive local traffic effectively.

Module 8: SEO Audit & Strategy

Key Topics:

  • Top 10 Free SEO Tools Overview
  • Website Health Check (Speed, Broken Links, Meta)
  • SEO Gap Analysis
  • Building a Goal-Oriented SEO Proposal

    Outcome:

    Students will perform real audits and present SEO strategy documents like a professional.

Module 9: AI-Based Website Creation with Replit

Key Topics:

  • Account Setup & Dashboard Walkthrough
  • Prompt Engineering for Web Development
  • Building Static or Dynamic Website Using AI
  • Integration and Hosting Options

    Outcome:

    Students will use AI to generate, customize, and publish websites with zero-code experience.

Module 10: Landing Pages & CRO Foundations

Key Topics:

  • Website vs. Landing Page: Purpose & Differences
  • Understanding Different Landing Page Builders
  • Build Landing Pages with Swipe Pages
  • Build AI-Powered Landing Pages with Replit

    Outcome:

    Students will master the art of high-converting landing pages that are built for performance marketing or lead gen.

Module 1: Social Media Strategy & Brand Positioning

Key Topics:

  • Understanding brand voice and audience personas
  • Content pillars and brand storytelling
  • Competitor research and trend mapping
  • Setting goals and selecting platforms

    Outcome:

    Students will be able to develop content strategies tailored to business goals and social platforms. Identify growth levers for engagement, reach, and follower quality. Create a foundational strategy doc for any brand.

Module 2: Instagram Growth & Content Systems

Key Topics:

  • Profile optimization for discovery and conversions
  • Content buckets: reels, carousels, stories, lives
  • Viral storytelling frameworks
  • Reel editing, hook writing, and content batching

    Outcome:

    Build a high-converting Instagram profile from scratch. Create a 30-day content calendar for a brand. Master organic growth and understand engagement mechanics

Module 3: YouTube for Business & Creators

Key Topics:

  • YouTube channel setup and optimization
  • Content structure for Shorts vs Long-form
  • Thumbnail, title, and SEO best practices
  • Monetization paths: brand, affiliate, ads

    Outcome:

    Launch a YouTube channel with optimized videos. Build an organic YouTube content engine. Understand how YouTube SEO drives visibility

Module 4: LinkedIn for Thought Leadership & Outreach

Key Topics:

  • Optimizing LinkedIn profile for professional credibility
  • Writing personal and brand stories for virality
  • Content pillars: achievements, opinions, value posts
  • Building a DM strategy for lead gen and hiring

    Outcome:

    Build a personal brand on LinkedIn with high visibility. Design a lead generation system using content + cold outreach. Understand LinkedIn algorithm and growth mindset

Module 5: Prompt Engineering & AI Thinking for Marketers

Key Topics:

  • Understanding LLMs (like GPT) and prompt structuring
  • Prompt chaining, system role design, and personas
  • Prompts for writing, research, ideation, and brand tone
  • Thinking in workflows: turning AI into a marketing team

    Outcome:

    Build a prompt library to streamline marketing tasks. Use AI thinking to accelerate content, research & strategy. Craft accurate, on-brand, high-quality AI responses

Module 6: AI for Creative Production (Text, Image, Video, Voice)

Key Topics:

  • Using AI for content ideas, scripts, captions, blogs
  • Creating images with AI: styles, realism, formats
  • Making videos using text-to-video tools
  • Generating digital voices and avatars

    Outcome:

    End-to-end content generation using AI tools. Build a digital persona or avatar for marketing or branding. Use AI for fast production of campaign creatives

MODULE 1: Automation & AI Workflow Systems

Key Topics:

  • Understanding end-to-end AI workflows
  • Mapping business processes for automation
  • Connecting multiple tools using logic and triggers
  • Managing data flow securely across platforms

    Outcome:

    Students will be able to build seamless AI-powered automation workflows for any business using a no-code stack.

MODULE 2: Backend, Database & Integration Foundations

Key Topics:

  • Creating structured backend systems using no-code tools
  • Managing dynamic data for websites, apps, and automations
  • API integrations for business logic
  • Data access control and role-based permissions

    Outcome:

    Students will be able to build scalable backend systems and connect them to front-end interfaces or workflows.

MODULE 3: AI Development Assistants & Code Enhancers

Key Topics:

  • Working with AI-powered coding assistants
  • Enhancing productivity using code suggestions
  • Building logic-based workflows and scripts
  • Debugging and error resolution with AI

    Outcome:

    Students will accelerate their dev workflows using AI and write functional code for automations and app logic with minimal effort.

MODULE 4: Generative AI & Language Model Applications

Key Topics:

  • Prompt engineering for various business scenarios
  • Understanding tokenization, temperature, and fine-tuning
  • Creating task-specific AI assistants
  • Implementing LLMs in marketing and operations

    Outcome:

    Students will become capable of designing and deploying smart LLM-based agents that automate conversations, ideation, and analysis.

MODULE 5: Visual AI & Brand Design Systems

Key Topics:

  • Generating brand assets using AI
  • Visual storytelling for businesses
  • Creating scalable design systems using AI tools
  • Automating creative production workflows

    Outcome:

    Students will learn how to generate high-quality branded visuals for social media, ads, and landing pages — all with AI.

MODULE 6: AI-Powered Website & App Builders

Key Topics:

  • Building responsive websites and apps
  • Designing user flows and UI components
  • Connecting CMS & databases
  • Publishing and testing real applications

    Outcome:

    Students will develop and launch their own fully responsive websites or apps without writing code.

MODULE 7: Conversational AI & Virtual Assistants

Key Topics:

  • Designing chatbot flows
  • Training AI for intent recognition
  • Integrating chatbots with websites and CRMs
  • Building voice-based and multi-modal assistants

    Outcome:

    Students will create advanced chatbots and AI agents that handle support, lead gen, and engagement on autopilot.

MODULE 8: AI Audio & Video Production

Key Topics:

  • Creating AI-generated voiceovers and avatars
  • Editing videos with AI
  • Building multimedia content for marketing
  • Text-to-video and voice transformation workflows

    Outcome:

    Students will be able to generate complete audio-visual content campaigns using AI, reducing production time and cost dramatically.

MODULE 1: S.C.H.O.L.A.R Framework – Strategic Foundations of Meta Ads

Key Topics:

  • 7-Phase Mental Model: Setup, Creative, Hooks, Offers, Leads, Automation, Retargeting
  • Cross-campaign clarity for B2C, B2B, and D2C
  • Framework to identify bottlenecks and campaign weak spots
  • Students replicate their own SCHOLAR blueprint

    Outcome:

    Build a predictable system for structuring, optimizing, and scaling Meta ad campaigns using a proven mental model.

MODULE 2: Campaign Setup & Infrastructure

Key Topics:

  • Business Manager and Ad Account Setup
  • Domain verification, Pixel, Events, and CAPI
  • Asset and campaign folder structuring
  • Backend readiness for advanced tracking

    Outcome:

    Master backend ad architecture for clean execution, future scaling, and seamless analytics integration.

MODULE 3: Campaign Architecture & Funnel Planning

Key Topics:

  • Cold, warm, and hot audience structures (TOFU, MOFU, BOFU)
  • CBO vs. ABO mapping
  • Campaign stacking and evergreen vs. sprint models
  • Creative rotation timelines

    Outcome:

    Design full-funnel campaigns tailored for buyer intent and campaign objectives.

MODULE 4: Targeting Mastery & Retargeting Sequences

Key Topics:

  • Broad, interest, behavior, and lookalike logic
  • Exclusion, overlap reduction, and fatigue control
  • Retargeting by engagement, actions, and time
  • Sequential storytelling with dynamic triggers

    Outcome:

    Deliver laser-targeted ads with smart retargeting loops that increase conversion rates.

MODULE 5: Creative Lab & Ad Production

Key Topics:

  • PAS, AIDA, and Hook–Bridge–CTA for ad copy
  • Image, video, and carousel creative formats
  • AI-powered creative generation
  • Building swipe files and testing matrices

    Outcome:

    Create high-performing creatives that are optimized for scroll, click, and conversion — every time.

MODULE 6: Lead Generation Campaigns

Key Topics:

  • Instant form campaigns with conditional logic
  • Form length and qualification optimization
  • WhatsApp + Email nurturing sequences
  • Lead scoring and CRM sync logic

    Outcome:

    Capture high-quality leads and build nurture-ready databases for follow-up success.

MODULE 7: Retargeting Funnels & Funnel Recovery

Key Topics:

  • Funnel drop-off recovery ads
  • BOFU creative sequencing
  • Retargeting by user actions (form views, site visits, video views)
  • Time-based sequencing (1–3–7–14–30 days)

    Outcome:

    Recover lost conversions with intelligent retargeting that brings cold leads back to life.

MODULE 8: Performance Optimization & Scaling

Key Topics:

  • Key metrics: CTR, CPC, CPL, ROAS, MER
  • Scaling: vertical vs. horizontal vs. budget reallocation
  • Campaign kill/keep/scale logic
  • Optimization SOPs and live dashboards

    Outcome:

    Confidently scale winners and shut off poor performers using performance data and SOPs.

MODULE 9: CTWA – WhatsApp Integration

Key Topics:

  • Click-to-WhatsApp ads with pre-filled messages
  • Building chatbots using WATI
  • Bulk broadcast flows and segmentation
  • WhatsApp-based CRM workflows

    Outcome:

    Build automated, AI-powered WhatsApp marketing funnels for lead handling, conversions, and retention.

MODULE 10: Sales Campaigns & Offer Positioning

Key Topics:

  • BOFU sales triggers: scarcity, urgency, bundles
  • Multiproduct vs. single-product ad structures
  • Social proof creatives: reviews, UGC, influencers
  • Promo campaigns: flash sales, festive drops

    Outcome:

    Drive high-conversion sales campaigns optimized for e-commerce, high-ticket, and lead-gen funnels.

MODULE 11: D2C & Ecommerce Campaigns

Key Topics:

  • Product feed setup and catalog retargeting
  • Ad formats: carousel, collection, reels
  • Retargeting: view to add-to-cart to purchase
  • Creative testing for D2C buyers

    Outcome:

    Run full-stack ecommerce ads for physical products, services, and hybrid funnels.

MODULE 12: App Campaigns & Mobile Conversions

Key Topics:

  • App SDK and Events tracking
  • Install optimization and retention measurement
  • App-based creatives and click triggers
  • Post-install event optimization

    Outcome:

    Launch app campaigns and optimize for download, engagement, and LTV from mobile users.

Module 1: Google Ads Fundamentals & Keyword Research

Key Topics:

  • Google Ads ecosystem & campaign types
  • Keyword Planner + intent analysis
  • AI-powered keyword clustering
  • Live account creation and keyword research

    Outcome:
    Understand how Google Ads works, create high-intent keyword lists using AI, and plan ad triggers aligned with business goals.

Module 2: Campaign Structure + Search Ad Launch

Key Topics:

  • Campaign → Ad Group → Ad hierarchy
  • Match types + ad grouping strategies
  • CBO vs Manual budgets
  • AI tools for ad grouping + setup demo

    Outcome:
    Build and launch a search campaign using structured grouping and learn campaign-level configurations for scale and control.

Module 3: Advanced Search + Display Integration

Key Topics:

  • Responsive, DSA, DKI, DLI
  • Writing AI-optimized search copies
  • Display ad fundamentals + ad types
  • Task: Full campaign creation + demo

    Outcome:

    Launch advanced search formats and understand how Display complements the funnel. Learn creative automation techniques.

Module 4: Display Ads + Creative AI Tools

Key Topics:

  • Google Display: In-market, affinity, custom
  • Display campaign setup (hands-on)
  • AI tools for image, banner & video ad creation
  • Video walkthrough of campaign publishing

    Outcome:

    Build a display campaign with creative assets generated via AI. Master audience layering for efficient spend.

Module 5: YouTube Ads + Shopping Campaigns

Key Topics:

  • Video campaign objectives & formats
  • YouTube audience targeting
  • Video ad scripting using AI
  • Shopping campaigns + product feed setup

    Outcome:

    Launch a YouTube video ad and an ecommerce shopping campaign from scratch. Optimize product feeds and creatives for ROAS.

Module 6: Demand Gen + Performance Max Mastery

Key Topics:

  • Discovery vs Demand Gen vs PMax
  • Campaign setup walkthrough for both
  • How PMax automates creatives, bidding, and targeting
  • AI-powered content generation for PMax

    Outcome:

    Understand full-funnel automation with Demand Gen and PMax. Learn how to build smart asset groups and optimize feeds.

Module 7: Tracking, Remarketing & Conversion Attribution

Key Topics:

  • GA4 + GTM + enhanced conversions
  • Offline conversion + CRM import
  • Remarketing: Display, RLSA, YouTube, Customer Match
  • Attribution setup and strategy

    Outcome:

    Master conversion tracking and data interpretation. Set up remarketing campaigns with accurate retargeting logic.

Module 8: Automation, Scripting & Performance Auditing

Key Topics:

  • Google Ads scripts + GPT for automation
  • Auction Insights + budget pacing
  • Audit types: Technical, Creative, Campaign
  • Final project task: Complete campaign plan + audit

    Outcome:

    Automate repetitive tasks, build performance dashboards, and perform full-funnel audits with AI and manual checks.

MODULE 1: Amazon Ads Mastery

Key Topics:

  • Sponsored Products, Sponsored Brands & Display Ads deep dive
  • ASIN & Keyword targeting strategies
  • Campaign structure & Storefront setup
  • Budget optimization using ACoS & ROAS
  • Amazon Attribution for off-Amazon campaigns

    Outcome:

    Launch and scale Amazon ad campaigns that convert — with expert-level control over spend, targeting, and tracking.

MODULE 2: LinkedIn Ads for B2B Growth

Key Topics:

  • Job role, industry & skill-based audience targeting
  • Campaign types: Document Ads, Lead Gen Forms, Message Ads
  • Funnel planning using LinkedIn Insight Tag
  • Optimization to reduce CPL and maximize SQLs
  • Structuring full-funnel B2B ad journeys

    Outcome:

    Master B2B lead generation and brand-building with LinkedIn Ads that speak directly to decision-makers.

MODULE 3: Reddit & Quora Ads for Niche Domination

Key Topics:

  • Interest-layered targeting on Quora and Reddit
  • Creating high-credibility ad creatives
  • Promoted Answers vs Display Ads (use cases)
  • Subreddit-specific strategies and ad placement
  • Pixel setup for event tracking on both platforms

    Outcome:

    Unlock niche audiences through contextual targeting and native storytelling on Reddit & Quora.

MODULE 4: Snapchat Ads for Gen Z Funnels

Key Topics:

  • Vertical-first creative production (video + motion)
  • Using AR Lenses, Story Ads & Collection Ads
  • Snap Pixel setup and tracking
  • Visual scripting and copywriting for attention
  • Audience Match & layered retargeting

    Outcome:

    Build scroll-stopping Snap campaigns that engage, convert, and retarget Gen Z at scale.

MODULE 5: Conversion Tracking & Attribution Systems

Key Topics:

  • GTM setup for Meta, Google & LinkedIn
  • Enhanced Ecommerce tracking via GA4
  • Funnel tracking & custom event setup
  • Best practices for UTM structuring
  • Attribution models (first-click, last-click, DDA)

    Outcome:

    Track every click, lead, and sale across platforms with precision attribution and data pipelines.

MODULE 6: Excel for Media Buyers

Key Topics:

  • ROAS, CAC, and CPL calculator building
  • Using Pivot Tables for campaign insights
  • Forecasting and pacing media budgets
  • Downloadable templates for reporting

    Outcome:

    Become data-smart — forecast spends, calculate returns, and manage campaign sheets like a media analyst.

MODULE 7: Power BI & Looker Studio for Reporting

Key Topics:

  • Connecting Google, Meta & GA4 data streams
  • Building live, auto-refreshing performance dashboards
  • Visual breakdowns of ROAS, CAC, LTV, MER
  • Export-ready dashboards for agencies & clients

    Outcome:

    Present your campaign performance with visual clarity and executive-level dashboarding.

MODULE 1: Freelancing Business Setup & Service Packaging

Key Topics:

  • Define your niche, skill stack, and ideal client profile
  • Create structured service packages (monthly, retainer, one-time)
  • Craft proof-driven credibility assets (testimonials, case studies)
  • Price services based on value metrics and ROI impact

    Outcome:

    Launch your freelancing business with clearly positioned offerings, credibility markers, and pricing systems built to attract premium clients.

MODULE 2: Cold Outreach via Email & Social DMs

Key Topics:

  • DM frameworks for Instagram, LinkedIn, Twitter & WhatsApp
  • Personalization strategies using AI tools
  • Writing attention-grabbing first lines and call-to-actions
  • Cold outreach sequencing and follow-up campaign design

    Outcome:

    Master client outreach across platforms using ethical, persuasive cold email and DM strategies that get replies.

MODULE 3: Proposal Writing & Pitching Frameworks

Key Topics:

  • Plug-and-play proposal templates for multiple services
  • Offer structuring using problem-solution-outcome logic
  • Presentation frameworks for Zoom and async video pitches
  • Handling typical client concerns during proposal stage

    Outcome:

    Send proposals that close — with storytelling, psychology, and strong visual formatting baked in.

MODULE 4: Client Acquisition Funnels & Sales Psychology

Key Topics:

  • Funnel setup using lead magnets and AI-powered landing pages
  • Automating follow-ups based on prospect behavior
  • Sales triggers: urgency, reciprocity, proof
  • Understanding client psychology and buying behavior

    Outcome:

    Create client acquisition funnels that nurture leads automatically and convert them with sales science.

MODULE 5: Email Scraping & Lead Generation Techniques

Key Topics:

  • Scraping leads from directories, LinkedIn & online tools
  • Cleaning data and scoring leads for quality
  • Segmenting leads by niche, budget, and need
  • Building your cold outreach list with precision

    Outcome:

    Fill your pipeline with warm, relevant leads every week — ethically and efficiently.

MODULE 6: Negotiation, Objection Handling & Closing Deals

Key Topics:

  • Pricing frameworks and anchoring strategies
  • Handling budget objections with “Feel–Felt–Found”
  • Winning back clients post-ghosting
  • Contracts, deposits, and secure deal closing systems

    Outcome:

    Close high-ticket deals confidently, manage objections like a pro, and build airtight contracts for protection.

MODULE 7: Agency Systems, SOPs & Project Management

Key Topics:

  • Creating delivery SOPs for every client stage
  • Setting up project management tools and workflows
  • Reporting structures for weekly/monthly check-ins
  • Hiring, managing, and scaling with remote teams

    Outcome:

    Build a mini-agency backend — complete with SOPs, workflows, and systems to deliver work at scale.

MODULE 8: Client Retention & Upsell Playbooks

Key Topics:

  • 30-60-90 day client onboarding & satisfaction roadmap
  • Templates for monthly review calls and ROI discussions
  • Upsell frameworks for new offers and higher retainers
  • Building a high-referral ecosystem from existing clients

    Outcome:

    Grow lifetime client value, reduce churn, and build a referral engine that brings repeat business.

MBA in Digital Marketing Course Trainers

Academic Advisors

Guest Lecturers

Certifications You’ll Be Trained to Earn

We don’t just teach concepts — we prepare you to get certified by the top platforms in the industry. These certifications not only validate your skills but also make your profile stand out in a sea of resumes. By the end of the program, you’ll either have earned or be fully trained and exam-ready for a suite of global credentials.

Google Certifications:

Meta Certifications:

HubSpot Academy Certifications:

MBA in Digital Marketing Course Certifications

Each term of the MBA in digital marketing is strategically designed to prepare you for specific certifications. Here’s how your learning translates into industry-recognized credentials:

Module Certifications Prepared For
SEO & Website Optimization HubSpot SEO, Google Analytics, SEMrush SEO Toolkit
Google Ads Google Ads (Search, Display, Video, Shopping, Apps)
Meta Ads Meta Digital Marketing Associate, Media Buying & Planning
Email & CRM Marketing Internal Certification by Digital Scholar + HubSpot Email Certification
AI in Marketing Digital Scholar’s AI Marketing Certificate
Social Media Strategy Meta Blueprint, HubSpot Social Media, Digital Scholar’s In-House Certificate
Landing Pages & CRO Internal Certification by Digital Scholar
Analytics & Reporting GA4, Power BI, Looker Studio (Digital Scholar Certified Analytics Projects)
LinkedIn & Personal Branding Digital Scholar Certification in Personal Branding Strategy
Business Strategy & Capstone Real-World Simulation + Capstone Review Panel (Certified by Digital Scholar)

Is This MBA in Digital Marketing the Right Fit for You?

Fresh Graduates

You’ve just finished college, maybe tried a few digital marketing internships, but you're not sure how to actually break into a good job. You don’t want to wait years to get real experience — you want to learn the skills that companies are actually hiring for right now. This digital marketing course helps you build your career with real projects, real campaigns, and a portfolio that speaks louder than your degree.

Working Professionals

Maybe you’re already working — in sales, customer support, maybe even traditional marketing — but you’re not where you want to be. You’re ready for more responsibility, more income, or maybe even a complete switch into something future-focused. This advanced digital marketing course helps you make that transition without guessing your way through. You’ll learn everything hands-on — so you can actually speak the language of digital strategy, not just read about it.

Entrepreneurs & Freelancers

You’ve already started something — maybe a small business, maybe freelancing — but you want to grow. You’re tired of relying on trial and error or watching YouTube tutorials that leave you with more questions than answers. This MBA digital marketing teaches you how to run real campaigns, automate what’s taking too much time, and turn your skills into consistent income — whether that’s through better clients or a stronger brand management strategy.

Ambitious Digital Leaders

You already know you’re meant for more. You think like a strategist, you take initiative, and you want to lead — not just execute. This digital marketing institute gives you the structure, training, and real-world scenarios to prepare for leadership roles in digital marketing, e-commerce, and growth teams. You’ll graduate ready to step into the room, own your work, and make decisions that move the needle.

Career Support & Placement

Experience Life at Digital Scholar

Success Stories:

MBA in Digital Marketing FAQs

Will I get a job after completing this MBA program?

Yes, the program includes a 100% Guaranteed Placement Assistance with 400+ hiring partners. Students receive career support including mock interviews, resume building, and live project experience to ensure job readiness.

It is a 1-Year Full-Time Global MBA program in Digital Marketing with AI, accredited by Woolf University, Malta (EU).

Yes, this program is offered in hybrid and fully online formats, enabling working professionals and remote learners to participate from anywhere.

You will receive a globally accredited MBA degree (European ECTS-aligned) from Woolf University and multiple industry-recognized certifications in digital marketing, AI tools, Google Ads, Meta, HubSpot, and more.

Simple — we teach you what they don’t:

  • How to handle clients (even when they change their brief last minute).
  • How to present a strategy, not just write a caption.
  • How to debug why an ad tanked, fix it, and scale it again.

How to prove your value with dashboards, not assumptions.
You’ll walk into interviews and say, “Here’s what I’ve actually done” — not “Here’s what I know.”

The total fee is ₹3.5 Lakhs per year (value equivalent to ₹7L). Scholarships up to 50% are available. Payment plans and financing options are also offered.

Scholarships up to ₹3.5 Lakhs are available based on merit, early applications, and career goals. To apply, fill out the application form on digitalscholar.in and attend a counseling call.

Students can transfer to partner universities in the USA and Europe after completing credits with Woolf University. This includes access to Master’s programs and academic mobility in 60+ countries.

Salary varies based on prior experience and location. Freshers can expect packages from ₹4–8 LPA, while experienced professionals can earn ₹10–12 LPA, depending on their domain.

 Visit digitalscholar.in, click on “Apply Now,” fill the form, and schedule a free counseling call. No CAT/GMAT required. Shortlisted candidates will go through an interview round.

Apply Now & Transform Your Career

Fill the form and submit the details to make your career a success with Digital Scholar’s MBA in Digital Marketing Course

DSC00354

Apply for Scholarship

Apply Before July 30, 2025 to get Scholarship of up to 3.5L