1-Year MBA in Digital Marketing in Chennai

Offline Program with Placement Guarantee

Whether you’re a recent graduate, business professional, entrepreneur, or someone planning to shift industries, this MBA digital marketing gives you everything you need to thrive in digital-first business environments.

Looking to transition into the fast-evolving world of digital marketing with real, job-ready skills?

Digital Scholar’s 1-Year MBA in Digital Marketing in Chennai is a professionally structured, globally accredited, and placement-backed program designed to help you master digital marketing management through rigorous training, strategic insight, and agency-style execution.

Why Choose Digital Scholar for Your MBA in Digital Marketing in Chennai?

As digital marketing transforms industries, traditional MBA digital marketing colleges struggle to keep pace. At Digital Scholar, we’ve reimagined the MBA digital from the ground up to reflect what modern employers actually need: strategic thinkers who can execute. Unlike conventional digital marketing colleges in Tamil Nadu, we offer India’s first agency-modeled MBA in Digital Marketing in Chennai that combines academic structure with real-world campaign experience.

Here’s why our digital marketing course stands out:

Globally Recognized MBA in Digital Marketing & Business Leadership
  • Accredited under the European Credit Transfer and Accumulation System (ECTS)
  • Valid in 50+ countries including the US, UK, Canada, and EU nations
  • Equivalent to an international business administration MBA — but with a digital strategy edge
Built Like a
Real Digital Agency
  • Chennai’s only agency-style digital marketing institute
  • Manage live projects, client ad accounts, SEO audits, and WARC-style business management case simulations
  • Work in pods and creative teams — just like inside a real digital academy
Mentors from the Industry,
Not Just Academics
  • Learn directly from Sorav Jain, India’s top digital marketer and social media strategist
  • Mentorship from Rishi Jain, leading AI marketer and automation coach
  • Trainers with ₹300 Cr+ of ad spend experience across top brands
AI-Powered Curriculum
– First in India
  • Master ChatGPT, Zapier, n8n, Midjourney, and other modern digital marketing tools
  • Learn to automate, generate, and optimize using AI workflows
  • Stay ahead in an industry driven by artificial intelligence and digital transformation
100% Placement
Guarantee
  • 400+ placement partners including Amazon, Zoho, Freshworks, Social Beat, Matrimony.com
  • Job roles: Digital Marketing Manager, Marketing Specialist, Content Marketing Manager, Social Media Manager
  • Packages start at ₹3LPA and go up to ₹15LPA+ based on performance
Built for the
Digital Business Landscape
  • Prepare for roles in mobile marketing, affiliate marketing, video marketing, and e-commerce consultant positions
  • Ideal for careers in B2B, D2C, agency, or freelance consulting
No Entrance Exams
– Just Ambition
  • No CAT, MAT, GMAT required for this advanced digital marketing course
  • Admission via aptitude + personal interview
  • We assess mindset, clarity, passion — not just scores

What You’ll Learn - Key Highlights

This isn’t a quick certification or a theory-heavy online MBA digital marketing program. It’s an execution-first, globally aligned digital marketing course designed to give you mastery across the following:

Build Real Websites & Online Stores
  • WordPress & Shopify setup, CMS structure, UX optimization
  • Hosting, domain setup, landing pages
  • Conversion tracking and marketing analytics setup
  • On-page, off-page, local, and technical SEO
  • Keyword research, link building, blog optimization
  • Tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console
  • Manage ₹10+ Lakh in real ad spend
  • Platforms: Google Ads, Meta Ads, YouTube Performance Max
  • ROAS tracking, funnel building, copywriting, budget structuring
  • Use ChatGPT, n8n, and Zapier to automate lead qualification, email marketing, and campaign tracking
  • Deploy AI bots for chat, auto-ads, and smart content marketing suggestions
  • AI workflows that cut down time and scale ROI
  • Design 30-day content calendars for LinkedIn, Instagram, and YouTube
  • Create short-form videos, carousels, story ads
  • Collaborate with influencer marketing and run paid + organic strategies in sync
  • Amazon/Flipkart ads, product listing optimization
  • Email marketing, WhatsApp, and SMS funnel setup
  • CRM integrations for loyalty, retention, and referral systems
  • Document SEO rankings, Ad ROAS, Funnel builds, Content marketing samples
  • Build your personal brand website + Capstone Project
  • Show proof, not promises — a recruiter’s dream profile for digital marketing manager roles

Term-by-Term Curriculum Breakdown

What You’ll Learn:

  • How businesses make money: Business models, unit economics, and growth strategies
  • Strategic thinking from a marketing management lens — not just business administration theory
  • Understanding product lifecycle and how integrated marketing communication fits into each stage
  • Financial skills every marketing specialist should know: budgeting, ROI, and revenue planning
  • Basics of team building, operations, and execution management

What You’ll Do:

  • Design a business plan for a new-age digital product and apply strategic frameworks to make it viable
  • Work through WARC-style case studies and interactive simulations to build decision-making skills under pressure

 

What You’ll Learn:

  • Fundamentals of search engine marketing — on-page, off-page, and technical SEO
  • Keyword research, competitor gap analysis, and how to build a content marketing strategy from search intent
  • Tools that real SEO professionals use: SEMrush, Google Search Console, Ahrefs, Screaming Frog

What You’ll Do:

  • Launch two fully SEO-optimized websites — from domain setup to keyword integration
  • Conduct a complete SEO audit for a live brand and apply strategies to help it grow through organic search

 

What You’ll Learn:

  • Content strategy models used by top platforms like HubSpot
  • Brand storytelling that sticks — across LinkedIn, Instagram, YouTube, and more
  • Deep dive into influencer marketing and hashtag-led community growth
  • How to use AI tools like ChatGPT and Midjourney to speed up content marketing ideation and design

What You’ll Do:

  • Create a full-fledged 30-day content calendar and execute it for a personal brand or client
  • Take a brand’s Instagram from 0 to 5,000+ followers — organically — using content-first growth tactics

 

What You’ll Learn:

  • Google Ads Suite: Search, Display, YouTube, and Performance Max campaigns
  • Meta Ads mastery: From CTWA to Lead Gen to advanced retargeting flows
  • How to structure ad campaigns, allocate budgets, and test creatives to scale performance

What You’ll Do:

  • Spend and manage over ₹10 Lakhs in real client ad budgets across multiple platforms
  • Set up and optimize 5+ funnels, then audit your own ad data to find gaps and growth opportunities

 

What You’ll Learn:

  • How to use Google Analytics 4 and Google Tag Manager like a marketing analytics expert
  • Where AI fits in: from creative suggestions to automated campaign optimization
  • Attribution modeling and funnel analytics to track the full customer journey
  • Visual storytelling using Power BI, Looker Studio, and dashboard frameworks

What You’ll Do:

  • Build dynamic dashboards to track marketing KPIs and campaign ROI in real time
  • Use data to answer real questions like: “Why did the campaign slow down in week 2?” or “Which ad creative delivered the most LTV?”

 

What You’ll Learn:

  • How to set up CRM flows using Email marketing, WhatsApp, and SMS for customer retention
  • Ad strategies on platforms like Amazon and Flipkart — including bid management and keyword targeting
  • How to build loyalty programs, upsell flows, and keep customers coming back for more

What You’ll Do:

  • Design and deploy automated journeys for an e-commerce developer brand: from abandoned cart to win-back
  • Run marketplace ads and optimize performance based on ACoS and ROAS benchmarks

 

What You’ll Learn:

  • Key business analytics and marketing metrics like CAC, CLTV, ROAS, and churn rate
  • Basics of SQL for marketers — no code required, just marketing-driven queries
  • How to connect analytics with business decisions and lead teams with data

What You’ll Do:

  • Build executive dashboards and present findings as if you were reporting to a CMO or CFO
  • Interpret campaign data to drive strategic media planning — not just optimize ads

 

What You’ll Learn:

  • How to build your own LinkedIn presence — and possibly become a Top Voice in your niche
  • Train and deploy your own AI agents to automate support, media buying, and reporting
  • Build a client-winning portfolio that showcases the work you’ve done — not just what you know

What You’ll Do:

  • Create a personal website that displays your case studies, results, certifications, and tools you’ve mastered
  • Go through mock interviews and present your Capstone project in front of real-world hiring partners and mentors

Meet Your Mentors: Industry Veterans Leading the Way

The MBA in Digital Marketing in Chennai is led by practitioners, not professors, ensuring that you learn from experts who are currently driving results in the digital marketing world. Here are some of your mentors:

Certifications You’ll Be Trained to Earn

We don’t just teach concepts — we prepare you to get certified by the top platforms in the industry. These certifications not only validate your skills but also make your profile stand out in a sea of resumes. By the end of the program, you’ll either have earned or be fully trained and exam-ready for a suite of global credentials.

Google Certifications:

Meta Certifications:

HubSpot Academy Certifications:

Certification Mapping –
How Each Module Aligns

Each term of the MBA digital marketing is strategically designed to prepare you for specific certifications. Here’s how your learning translates into industry-recognized credentials:

ModuleCertifications Prepared For
SEO & Website OptimizationHubSpot SEO, Google Analytics, SEMrush SEO Toolkit
Google AdsGoogle Ads (Search, Display, Video, Shopping, Apps)
Meta AdsMeta Digital Marketing Associate, Media Buying & Planning
Email & CRM MarketingInternal Certification by Digital Scholar + HubSpot Email Certification
AI in MarketingDigital Scholar’s AI Marketing Certificate
Social Media StrategyMeta Blueprint, HubSpot Social Media, Digital Scholar’s In-House Certificate
Landing Pages & CROInternal Certification by Digital Scholar
Analytics & ReportingGA4, Power BI, Looker Studio (Digital Scholar Certified Analytics Projects)
LinkedIn & Personal BrandingDigital Scholar Certification in Personal Branding Strategy
Business Strategy & CapstoneReal-World Simulation + Capstone Review Panel (Certified by Digital Scholar)

Who Is This MBA in Digital Marketing in Chennai Really For?

This isn’t one of those one-size-fits-all programs. This MBA digital is built for real people — with real goals, challenges, and reasons for choosing digital marketing as their next step. If any of these sound like you, you’re in the right place:

Fresh Graduates

You’ve just finished college, maybe tried a few digital marketing internships, but you're not sure how to actually break into a good job. You don’t want to wait years to get real experience — you want to learn the skills that companies are actually hiring for right now.This digital marketing course helps you build your career with real projects, real campaigns, and a portfolio that speaks louder than your degree.

Working Professionals

Maybe you’re already working — in sales, customer support, maybe even traditional marketing — but you’re not where you want to be. You’re ready for more responsibility, more income, or maybe even a complete switch into something future-focused.This advanced digital marketing course helps you make that transition without guessing your way through. You’ll learn everything hands-on — so you can actually speak the language of digital strategy, not just read about it.

Entrepreneurs & Freelancers

You’ve already started something — maybe a small business, maybe freelancing — but you want to grow. You’re tired of relying on trial and error or watching YouTube tutorials that leave you with more questions than answers.This MBA digital marketing teaches you how to run real campaigns, automate what’s taking too much time, and turn your skills into consistent income — whether that’s through better clients or a stronger brand management strategy.

Ambitious Digital Leaders

You already know you’re meant for more. You think like a strategist, you take initiative, and you want to lead — not just execute.This digital marketing institute gives you the structure, training, and real-world scenarios to prepare for leadership roles in digital marketing, e-commerce, and growth teams. You’ll graduate ready to step into the room, own your work, and make decisions that move the needle.

Career Support & Placement

Scholarships & Payment Plans

We believe great digital education should be accessible.

Total Program Fee: ₹7,00,000 (All-Inclusive)

Learn from the World’s Best with
WARC Access

WARC (World Advertising Research Center) is the #1 source of award-winning marketing campaigns, case studies, and strategic management frameworks — used by companies like Apple, Nike, and Unilever.

This MBA in Digital Marketing in Chennai is one of the only programs in India to offer this access.

What You’ll Learn from WARC:

Global Benchmarking

Learn what ROI, CTR, and CAC mean in real-world marketing analytics context.

Creative Inspiration

Study how world-class brands launch viral digital marketing strategies.

Strategic Media Planning

Understand platform choices, budgets, and creative angles for integrated digital marketing.

Presentation-Ready

Reference real case studies in your Capstone, client pitches, or job interviews for marketing manager roles.

Success Stories That Prove It Works

These aren’t testimonials — they’re real transformations by real students:

Arpit Gupta
From Engineering Fresher to ₹12 LPA

With no background in marketing, Arpit used this MBA digital marketing to land a PPC role at ₹12LPA — thanks to his portfolio and real marketing campaign experience.

Dheeraj
From Executive to Manager at ₹7.5 LPA

Upskilled and landed a performance marketing manager role at Paragon Digital through our placement support.

Karishma
Quit 9-to-5, Now a ₹1L+/Month Freelancer

Left her corporate job and built a thriving freelance business in social media marketing.

Vedika
From Social Media Exec to Agency Founder

Used the digital marketing course to launch “Trumpet,” her own digital agency — now handling clients across verticals.

Bhakti
Homemaker to Automation Specialist

Restarted her career after a break and landed a ₹4.2 LPA job managing marketing automation.

FAQs

What kind of job roles can I expect after this MBA?

You’re not just learning to “do” digital marketing — you’re being trained to lead it. Once you complete this MBA in Digital Marketing in Chennai, you’ll be ready for roles like:

  • Performance Marketing Manager – someone who knows how to spend ₹10L and make ₹30L.
  • SEO or SEM Specialist – the people who know how to get a brand found online (organically and through ads).
  • Content Strategist – not just a writer, but a growth-focused storyteller.
  • E-commerce or CRM Manager – someone who can turn clicks into revenue.
  • Social Media Manager – the voice, vibe, and velocity behind a brand’s digital presence.
  • Marketing Analyst or Growth Consultant – if data is your thing, this is your lane.

In short? We throw you into the real thing. No padded simulations. No made-up campaigns. You’ll:

  • Work with actual brands and clients, running campaigns with real money.
  • Build websites, ad funnels, email sequences, and full digital strategies — from scratch.
  • Learn tools that companies already use — not just theory (think GA4, Meta Ads, Looker Studio, Zapier, ChatGPT).

Use data to solve problems, not just make reports.
By the time you’re done, you’re not just “eligible” for these roles — you’re ready to own them.

Let’s be honest — salaries depend on how well you perform, not just where you studied. That said, here’s what we’re seeing in Chennai right now:

  • Entry-level SEO/Content/Ads roles: ₹4–6 LPA
  • Mid-level Performance or E-com roles: ₹7–10 LPA

Specialist roles in data, automation, or AI: ₹12 LPA and beyond
Some of our best-performing students? They’ve hit ₹15L+ in under 2 years. Why? Because they had work to show, not just certificates to wave.

Absolutely. Chennai’s digital scene is quietly exploding. From SaaS startups and e-comm players to agencies and EdTech brands, there are thousands of openings at any time. Some are hiring their first marketer, some are scaling teams of 50+.

And most of them aren’t looking for MBA holders — they’re looking for doers. You’ll become one.

Simple — we teach you what they don’t:

  • How to handle clients (even when they change their brief last minute).
  • How to present a strategy, not just write a caption.
  • How to debug why an ad tanked, fix it, and scale it again.

How to prove your value with dashboards, not assumptions.
You’ll walk into interviews and say, “Here’s what I’ve actually done” — not “Here’s what I know.”

Here’s just a quick sample:

  • Tech startups looking to scale fast.
  • SaaS companies with inbound leads coming from everywhere.
  • D2C brands that live and die by conversions.
  • Agencies managing campaigns across 10 industries.

Education brands, e-learning players, and even manufacturing companies going digital.
The roles are there — they just want someone who can get the job done. That’s who we help you become.

We don’t just say “100% placement support” and ghost you. We actually mean it:

  • You’ll work with a dedicated career coach.
  • You’ll attend mock interviews that are tougher than the real thing.
  • We’ll help you fix your resume, LinkedIn, and pitch until it’s solid.

And yes, we’ll introduce you to hiring partners who are already waiting for profiles like yours.
This isn’t a promise. It’s part of the digital marketing course.

Absolutely. In fact, about 40% of our students are career switchers — from IT, finance, operations, and even architecture.

This MBA digital marketing is built with that in mind. You’ll learn everything from scratch, get hands-on fast, and start showing results in less than a month. By the end of the year, you’ll stop introducing yourself by your past title, and start pitching what you can do next.

Yes — and not just because it’s trending.

  • Chennai’s startup scene is scaling fast, especially in SaaS and D2C.
  • Large corporations are finally shifting budgets from traditional to digital.
  • Freelancers and consultants are in demand more than ever.

And new tools (AI, analytics, automation) are creating new roles almost monthly.
If you want in on this wave, this MBA in Digital Marketing in Chennai helps you surf it — not sit on the shore and watch.

If it weren’t, we wouldn’t run it. Here’s what keeps this digital marketing institute future-ready:

  • You’ll learn AI tools and automation systems from day one.
  • You’ll be taught how to think strategically and adapt to platforms and trends.

You’ll graduate with projects, dashboards, and proof that you know how to build, not just follow.
It’s not about trends — it’s about mindset, adaptability, and execution. That’s what makes this MBA digital stick.