Is your SEO strategy reaching its full potential? Are you taking advantage of AI to surpass your competitors? From optimising content to enhancing search rankings, AI tools impact how websites achieve visibility and organic growth. Explore these 20 innovative AI SEO tools to see how they can elevate your strategy and drive better results.
A. Best AI SEO Tools for Keyword Research
1. Surfer SEO
Surfer SEO is an SEO tool that optimises the content for higher search engine rankings. It provides in-depth keyword research, SERP analysis, and content optimisation features to ensure accurate content creation.
Key Features:
- Surfer AI Generates articles within Minutes
- Detailed keyword research with search volume and difficulty scores.
- SERP Similarity Analysis:
Best Suited For:
Content creators, SEO professionals, Digital marketers, and Agencies
Price Details:
- Surfer SEO operates on a subscription-based model, offering various plans with differing features and usage allowances.
| Plan | Pricing | Features |
| Essential | $79/month | 60 Rank-ready AI articles/Yr, Track 200 Pages, Basic SERP Analysis, Keyword Research |
| Advanced | $175/month | 240 Rank-ready AI articles/Yr, Track 1000 Pages, Analyse 100 SERPs/day |
| Enterprise | Custom Pricing | Custom Pricing Tailored features, White labelling, rank Tracker |
Surfer SEO offers a 7-day money-back guarantee, so you can test it risk-free!
2. The SEMrush Keyword Magic Tool
The SEMrush Keyword Magic Tool is an AI solution for discovering valuable keyword opportunities. It leverages a vast database and provides in-depth metrics for effective SEO and marketing strategies.
Key Features:
- An extensive keyword database with over 26 billion keywords.
- Keyword clustering and grouping for simplified theme identification.
- Competitor keyword gap analysis to find opportunities.
Best Suited For:
SEO professionals, digital marketers, and content strategists.
Price Details:
| Plan | Pricing | Features |
| Pro | $139/month | 500 keywords to track10,000 results per report |
| Guru | $249/month | 1500 keywords to track30,000 results per report |
| Business | $499/month | 5000 keywords to track50,000 results per report |
3. Ahrefs
Ahrefs is a detailed SEO tool suite that uses AI to provide in-depth keyword research, competitive analysis, and content optimisation insights, aiding users in improving search engine rankings.
Key Features:
- AI Keyword Difficulty (KD) analysis
- Predictive search volume forecasting
- AI content assistance for titles, meta descriptions, and content outlines.
Best Suited For:
SEO professionals, marketers, and website owners seeking advanced keyword research\
Price Details:
| Plan | Pricing | Features |
| Lite | $129/month | 750 tracked keywords100,000 crawl credits |
| Standard | $249/month | 2000 tracked keywords500,000 crawl credits |
| Advance | $449/month | 5000 tracked keywords1,500,000 crawl credits |
4. Twinword
Twinword is an AI keyword research tool focusing on user intent and semantic relationships. It helps users discover relevant keywords and optimise content for targeted audiences.
Key Features:
- Semantic keyword analysis
- Automated user intent classification
- Keyword relevance scoring
Best Suited For:
Content marketers, SEO specialists, and digital advertisers
Price Details:
| Plan | Pricing | Features |
| Basic | Free | 2 searches/day |
| Plus | $12/month | 60 searches/day |
| Pro | $24/month | 300 searches/day |
| Agency | $59/month | 1500 searches/day |
5. Google Keyword Planner
Google Keyword Planner is a free tool within Google Ads that helps users discover keywords related to their business. It provides search volume data, competition insights, and keyword suggestions to improve ad campaigns and inform SEO strategies.
Key Features:
- Keyword discovery and suggestions.
- Search volume and forecast data.
- Competition analysis for paid search.
- Keyword organisation and planning tools
Best Suited For:
Advertisers, marketers, and website owners
Price Details:
Zero subscription fees. Just invest in your Google Ads to get the most precise keyword insights
B. AI SEO Tools for Content Optimisation
6. Clearscope
Clearscope is an AI content-optimising platform that enhances content relevance and search engine friendliness. It provides real-time grading and actionable insights for effective content creation.
Key Features:
- AI content grading
- LSI keyword recommendations
- AI content outlines
Best Suited For:
Content marketers, SEO professionals, and writers
Price Details:
| Plan | Pricing | Features |
| Essential | $189/month | 100 Content Inventory Pages 50 monthly Keyword Discoveries 20 monthly Content Reports |
| Business | $399/month | 300 Content Inventory Pages 50 monthly Keyword Discoveries 20 monthly Content Reports |
| Enterprise | Custom Pricing | Custom Credits |
7. MarketMuse
MarketMuse is an AI content planning platform that helps businesses establish topical authority and improve search engine rankings through gap analysis and optimisation recommendations.
Key Features:
- Content gap analysis
- Personalised difficulty assessments
- AI content briefs
Best Suited For:
Content strategists, SEO professionals, and marketing teams
Price Details:
| Plan | Pricing | Features |
| Optimise | $99/month | 100 Tracked Topics5 Content Briefs/month1 Strategy doc/month |
| Research | $249/month | 1000 Tracked Topics10 Content Briefs/month3 Strategy Docs/month |
| Strategy | $499/month | 10K Tracked Topics20 Content Briefs/month5 Strategy Docs/month |
8. Frase.io
Frase.io is an AI content research and optimisation platform that simplifies content creation by analysing SERPs, generating briefs, and providing live optimisation suggestions.
Key Features:
- AI SERP research and analysis
- AI content outlines and initial drafts
Best Suited For:
Content marketers, SEO professionals, and writers
Price Details:
| Plan | Pricing | Features |
| Free Trial | $0 | 1 user1 SEO document2,500 AI Wordsno page tracking |
| Basic | $$45/mo | 1 user30 SEO documents/mounlimited AI Wordstrack pages/1 siteAI Article Wizard Add-on |
| Team | $115/mo | 3 users ($25/mo per extra)unlimited SEO documentsunlimited AI Wordstrack pages/unlimited sitesAI Article Wizard Add-on |
9. Hemingway App
The Hemingway Readability App is an AI writing tool that improves clarity and readability by analysing sentence structure, word choice, and passive voice.
Key Features:
- Readability analysis with grade-level scoring.
- Sentence structure optimisation
- Passive voice detection
Best Suited For:
Writers, students, and content creators
Price Details:
- Free: Use it online at no cost.
- One-time $19.99: Buy the desktop app for offline use.
- Subscription: Paid online version with AI sentence rewrites.
C. AI Tools for On-Page SEO Optimisation
10. PageOptimiser Pro
PageOptimiser Pro (POP) is an AI SEO tool that optimises web pages for better search engine rankings through on-page analysis, competitor benchmarking, and content brief generation.
Key Features:
- On-page SEO analysis
- Competitor benchmarking
- AI content prompts
Best Suited For:
SEO professionals, content marketers, and website owners
Price Details:
| Plan | Pricing | Features |
| Basic | $37/month | Single user plan20 POP Credits per month to split between POP reports, EEAT, NLP, Watchdog and AIUnlimited domainsPOP AI WriterFor those getting started |
| Unlimited | $670/year | Keyword ToolsSingle user planUnlimited POP reports and Watchdog reports per month.*50 POP EEAT, NLP and AI creditsUnlimited domainsPOP AI WriterBest for high-traffic sites |
| 5 sub-accounts | $1300/year | Keyword ToolsTeam planUnlimited POP reports and Watchdog reports per month*120 POP EEAT, NLP and AI creditsUnlimited domainsPOP AI WriterBest for teams |
11. Rank Math
Rank Math is an AI SEO plugin for WordPress that enhances content optimisation and schema markup. It provides real-time suggestions and automated features to improve website performance.
Key Features:
- AI content analysis
- AI schema markup generation
- Intelligent keyword research.
Best Suited For:
WordPress website owners, content creators, and SEO professionals
Price Details:
| Plan | Pricing | Features |
| PRO | $6.99 / month | Unlimited personal websitesTrack 500 KeywordsPowerful Schema GeneratorFree Content AI Trial (5.0k Credits)24/7 SupportRenews at $7.99 per month + taxes |
| Business | $20.99 / month | Supports 100 client websitesTrack 10,000 KeywordsPowerful Schema GeneratorFree Content AI Trial (12.0k Credits)24/7 Priority SupportRenews at $24.99 per month + taxes |
| Agency | $49.99 / month | Supports 500 client websitesTrack 50,000 KeywordsPowerful Schema GeneratorFree Content AI Trial (30.0k Credits)24/7 Priority SupportRenews at $59.99 per month + taxes |
12. Surfer SEO Content Editor
The Surfer SEO Content Editor uses AI and NLP to provide real-time content optimisation, keyword suggestions, and competitor analysis, enhancing search engine visibility.
Key Features:
- NLP keyword integration for semantic relevance.
- Real-time content scoring and automated optimisation.
- Competitor analysis and readability/engagement suggestions.
Best Suited For:
Content creators, SEO professionals, and marketers seeking to optimise their content for higher search engine rankings through AI-driven insights.
Price Details:
| Plan | Pricing | Features |
| Essential | $79 / month | Track 200 pages across your sitesWrite & optimise 360 articles/year.Generate 60 rank-ready AI articles/year.Invite up to 5 teammatesTopical Maps & Keyword Research |
| Scale | $175 / month | Track 1000 Pages across your sitesWrite & optimise 1200 articles/year.Generate 240 rank-ready AI articles/yrInvite up to 10 teammates |
| Enterprise | Custom | Custom number of teammatesWhite labelling & API accessPersonalised onboarding, dedicated CSM and priority supportSEO advisory & consultingRank TrackerSSO |
D. AI SEO Tools for Technical SEO
13. Screaming Frog SEO Spider
The Screaming Frog SEO Spider is an AI website crawler that identifies technical SEO issues like broken links, duplicate content, and metadata problems, improving website health.
Key Features:
- Website crawling and broken link detection.
- Duplicate content identification and metadata analysis.
- URL structure evaluation and XML sitemap validation.
Best Suited For:
SEO professionals, web developers, and digital marketers
Price Details:
| Paid Version | Free Version |
| Find Broken Links, Errors & Redirects | All Free Version Features + Scheduling |
| Analyse Page Titles & Meta Data | Crawl Configuration |
| Crawl Limit: 500 URLs | Unlimited Crawl |
| No JavaScript Rendering | JavaScript Rendering |
14. Sitebulb
Sitebulb is an AI-powered website crawler and auditing tool that improves technical SEO through prioritised optimisation recommendations, performance auditing, and competitor benchmarking.
Key Features:
- Comprehensive website crawling and prioritised optimisation recommendations.
- Website performance auditing focusing on Core Web Vitals.
- Structured data validation and crawl depth optimisation.
Best Suited For:
SEO professionals, web developers, and digital marketers seeking to enhance website structure, speed, and technical SEO through AI-driven insights.
Price Details:
| Plan | Pricing | Features |
| Lite | $11.25 /month | 10,000 URLs per auditTopical Maps & Keyword Research1 User |
| Pro | $31.50 /month | 500,000 URLs per auditConduct full, detailed SEO audits with ease1 User |
| Sitebulb Cloud | From $245/month | Up to 10 million URLs per auditCrawl without limits & collaborate remotelyUp to 30 Users |
15. Botify
Botify is an AI analytics platform that enhances website performance, crawlability, and indexation through crawl budget optimisation and predictive analytics.
Key Features:
- AI crawling and indexing insights.
- Crawl budget optimisation
- Automation for SEO tasks
Best Suited For:
Enterprise-level SEO professionals, website managers, and digital marketing teams
Price Details:
Botify does not publicly list its pricing. You need to contact their sales team directly to obtain a quote, typically by requesting a demo or consultation through their website.
E. AI SEO Tools for Backlink Analysis & Link Building
16. Link Whisper
Link Whisper is an AI WordPress plugin that enhances internal linking structures, improving SEO and user experience through automated link suggestions and broken link detection.
Key Features:
- Automated internal link suggestions and orphaned page identification.
- Broken link detection and repair
- Integrations with SEO plugins
Best Suited For:
WordPress website owners, content creators, and SEO professionals
Price Details:
| Plan | Pricing | Features |
| 1 Site License | $97 | All Features for 1 SiteGet Smart Internal LinksFull Internal Links ReportingBilled Annually Until Cancelled |
| 3 Site License | $197 | All Features for 3 SitesGet Smart Internal LinksFull Internal Links ReportingBilled Annually Until Cancelled |
| 10 Site License | $397 | All Features for 10 SitesGet Smart Internal LinksFull Internal Links ReportingBilled Annually Until Cancelled |
17. Majestic SEO
Majestic SEO is an AI suite of tools that provides backlink analysis, trust flow, and citation flow metrics.
Key Features:
- AI backlink analysis and trust flow calculation.
- Citation Flow estimation
- Flow metric history tracking
Best Suited For:
SEO professionals, digital marketers, and link builders
Price Details:
| Plan | Pricing | Features |
| LITE | $49.99Monthly | Fresh IndexSite ExplorerKeyword GeneratorLink Graph |
| PRO | $99.99Monthly | Everything in LITE, plusHistoric IndexIndex MergerRaw Data Exports |
| API | $399.99Monthly | Everything in PRO, plusFull APICustom Monthly DataCreate OpenApps |
18. Hunter.io
Hunter.io is an AI platform that finds and verifies email addresses, simplifying outreach and link-building campaigns through domain searches and email verification.
Key Features:
- AI domain search and email finder.
- Data integration and personalisation recommendations.
Best Suited For:
Marketers, SEO professionals, and sales teams
Price Details:
| Plan | Pricing |
| Free | 0 |
| Starter | $34Monthly |
| Growth | $104Monthly |
| Scale | $209Monthly |
19. SE Ranking
SE Ranking is an AI SEO platform offering SERP tracking, competitor analysis, and keyword research
Key Features:
- AI SERP tracking and competitor analysis.
- Automated reporting and alerts with workflow integrations.
Best Suited For:
SEO professionals, digital marketers, and website owners
Price Details:
| Plan | Pricing | Features |
| Essential | $52.00/month | For individual SEO professionals1 manager seat5 projects |
| Pro | $95.20/month | For agencies and small teams3 Manager seats30 projects |
| Business | $207.20/month | For large agencies and enterprises5 Manager seatsUnlimited projects |
20. Serpstat
Serpstat is an AI all-in-one SEO platform that provides keyword clustering, competitor research, and backlink analysis.
Key Features:
- AI keyword clustering and competitor research.
- Backlink analysis and rank tracking capabilities.
Best Suited For:
SEO professionals, marketers, and businesses
Price Details:
| Plan | Pricing |
| Lite | $69/month |
| Standard | $179/month |
| Advanced | $299/month |
| Enterprise | $499/month |
Final Thoughts:
AI SEO tools significantly enhance SEO and content creation processes. They simplify SEO efforts by automating keyword research, content development, technical SEO, and link-building, making them faster and more efficient. Leveraging these tools can give you a competitive edge and elevate your rankings.
Each tool has unique features. Based on your requirements, you can choose one or more, either paid or free, to boost your website’s search ranking.
FAQs Related to AI SEO Tools
1) What are AI SEO tools?
AI SEO tools leverage artificial intelligence to enhance various aspects of search engine optimisation, including keyword research, content optimisation, technical SEO, and link building.
2) What is the SEMrush Keyword Magic Tool used for?
The SEMrush Keyword Magic Tool is an AI solution for discovering valuable keyword opportunities. It uses a vast database and provides in-depth metrics for effective SEO and marketing strategies.
3) What kind of analysis does Ahrefs offer?
Ahrefs is a comprehensive SEO tool suite that uses AI to provide in-depth keyword research, competitive analysis, and content optimisation insights. It offers AI Keyword Difficulty (KD) analysis and predictive search volume forecasting.
4) How can Frase.io simplify content creation?
Frase.io is an AI content research and optimisation platform that simplifies content creation by analysing SERPs, generating briefs, and providing live optimisation suggestions.
5) What technical SEO issues can Screaming Frog SEO Spider identify?
The Screaming Frog SEO Spider is a website crawler that identifies technical SEO issues such as broken links, duplicate content, and metadata problems, improving overall website health.
