Did you know that India is the fastest-growing internet market in the world? Digital marketing is an excellent way of getting seen by people online. Companies are taking the help of digital marketing to reach out to the targeted customers in the most efficient way.
It is even estimated that by the end of 2025, more than 67% of Indians will actively use social media sites. Mobile phones have become a crucial way of interacting with potential customers for the success of digital marketing advertisements.
Today, digital marketing has emerged as an important way to build a strong online presence. Small businesses, startups, and even established brands use digital marketing services to be seen by more people.
Read this post till the end to understand the scope of digital marketing in India in 2022.
What Is Digital Marketing?
Before we discuss the scope of digital marketing, let’s understand what this industry is. In simple terms, digital marketing is a marketing strategy that helps promote products and services much more efficiently.
Many concepts of traditional marketing can be applied to digital marketing. What’s interesting is that digital marketing is constantly changing, opening new scopes in this industry.
The key to successful digital marketing is creating better marketing strategies that help the business grow. An ideal digital marketer is one who knows which kind of content will be best for the clients and help them get maximum traffic.
What Is The Scope Of Digital Marketing In India?
There has emerged a scope for digital marketing jobs in India after COVID-19. But companies require the person applying for the job to be qualified and have a certificate.
There are huge opportunities in the digital marketing courses. So, grab the opportunities as quickly as possible and kickstart your career.
1. Become a Professional Blogger
Many people choose to become full-time bloggers to have a work-life balance. But if you are choosing blogging as a full-time career, you must be dedicated and need to work hard to become successful in your niche.
Many skilled full-time bloggers generate affiliate marketing and advertising in a range of $100 to $1000 per month. In addition, top and successful bloggers are able to earn up to $10,000 per month.
2. Earn with Affiliate Marketing and AdSense
You can even start earning by starting a website, app, or blog in a specified niche. Selecting a niche that you are familiar with or have worked on will help you generate more traffic. After generating traffic, you can start making good income through AdSense and affiliate marketing.
Many experts have even developed micro-niche websites that focus on the topics that generate the most traffic.
3. Start Freelancing Services
Freelancing services are seen as the future scope of digital marketing in India as it allows a person to work with multiple clients. What’s best? Well, freelancers can offer their services irrespective of their location.
This thing helps freelancers to work with global clients without any hassle. You can find ideal clients for your work through popular platforms like freelancer.com and fiverr.com.
4. Start Your Agency
If you have resources and experience managing a business, you can start your agency. Once you start your full-time digital marketing agency, you can build better marketing strategies for your clients. Also, you would be able to implement the strategies in the best possible way.
Cool Facts: Leaders are 1.7x more likely to agree that adoption of machine learning and automation improves targeting, spend optimization, and personalization.
5. Become a YouTuber
If you are passionate about a niche and have the talent for creating powerful videos, you should plan on becoming a YouTuber. You need to stay focused on creating quality content to reach the maximum number of audiences.
Better quality videos will help you get more views and subscribers, which will increase the amount of money you make through YouTube monetization.
6. Start a Dropshipping Business
Lately, the dropshipping model has become quite popular as it allows an individual to sell products online without asking them to own a physical inventory.
If you are willing to try dropshipping, you must create an eCommerce business website on Shopify. After that, you are required to select the products and connect with the manufacturers and online retailers.
The products that you select for dropshipping are marked up. So, when you make a sale, the manufacturer directly sends the product to the customer. This way, you make a good profit.
7. Future Scope of Online Careers for Professionals/Students
You can unlock new online opportunities by learning digital marketing. What’s better? You can learn digital marketing along with your current job or course. A study has revealed that numerous digital marketers have become influencers in a selected niche by building their personal brands. Furthermore, students get a chance to work with multiple digital marketing agencies part-time.
8. Scope as Trainer or Coach
If you are interested in teaching, you can share your knowledge with others by becoming a better digital marketing trainer or coach. Having prior teaching experience can be helpful.
You need to have in-depth knowledge and a practical understanding of each topic to explain it in a better way. You can work on real-time projects before training to expand your knowledge. Remember that you can only become a trainer after you have gained a good amount of experience.
9. Content Marketer
Content marketer is another scope of digital marketing job in India. These professionals represent the entire digital marketing team and are responsible for creating high-quality content. Their main aim is to engage the audience with their content.
10. Email Marketer
You can also become an email marketer and promote products, services, or pages to generate leads. When you start your career as an email marker, your salary will be average, but it will increase as you get experience.
Cool Facts: 4 out of 5 marketers said they’d rather give up social media than email marketing.
11. Digital Marketing Manager
Another interesting scope of digital marketing in India is the digital marketing manager. This role requires you to implement, plan, develop, and manage a company’s entire digital marketing strategy.
12. SEO Specialist
An SEO specialist can be seen as the future scope of digital marketing in India. As a specialist, you must optimize the website for search engines by suggesting, implementing, reviewing, and analyzing the changes. Your job also requires you to implement keyword research strategies.
Cool Facts: Mobile searches for “where to buy” + “near me” have grown over 200%
13. Search Engine Marketer
Professional search engine marketers must work dedicatedly so that the company gets correctly exposed to the right customers on the search engines. These professionals are responsible for promoting the website’s visibility through organic search rankings, paid search contextual advertising, and other methods.
The Future Scope of Digital Marketing In India
Over the past few years, digital marketing has shown steady growth. Plenty of opportunities are coming in this domain, making it easy for digital marketers to find the right career path.
Internet consumption has heavily increased since the COVID-19 pandemic. People have now started doing most of their tasks online and have started to understand the importance of digital marketing.
It can be said that the future generation will readily accept the digital marketing culture and will get accustomed to getting everything done online. Almost all companies have made themselves digitally available to customers. And the ones that have yet not joined the digital marketing group will have to start now, so they don’t get lost.
After seeing the number of opportunities and interests of people shifting towards digital marketing, it can be said that the future of this industry seems to be very promising.
Why Must You Study Digital Marketing?
1. Growing Demand for Digital Marketers
Since companies and brands have understood the importance and power of digital marketing, growing demand for hiring digital marketing professionals has emerged. Companies want to work with professionals so their services can be promoted in an effective way.
Internet marketing has taken over the TV and has become the largest advertisement segment. Seeing this, it’s predicted that more than 75% of the CFO’s spending will be accounted for by digital marketing.
Industry giants, including Google and Apple, are taking the help of new-generation digital marketers to promote themselves in a better way. But there seems to be an obvious gap between the demand for and supply of digital marketers.
A study has revealed that they get around 59% of demand, but only 19% of supply. So, you can see that there is a huge scope in choosing digital marketing as your career option. Digital marketing guarantees you a secure job.
2. Easy to Start Career
One thing that makes digital marketing so interesting is that it is one of the easiest careers to start. Unlike other fields, it is open to everyone. Individuals with any background can switch to this field, get the apt certificate and start their journey as a digital marketer.
What’s better? Individuals are not required to have a three-to-four-year degree to become a digital marketing master. After getting a degree in any field, a person can opt for certification in digital marketing and create a solid portfolio.
As far as working style and tools are concerned, everything is quite simple. After getting a certificate and developing the required skills, you can apply for freelance projects. In order to practice your skills as a digital marketer, you must have a laptop, a stable internet connection, and better communication skills.
3. It Gives Entrepreneurial Skills
There is surely a difference between a dynamic entrepreneur and a digital marketer. But when you enrol yourself to get a digital marketing degree, you also get to learn basic entrepreneurial behaviour.
A skilled digital marketer needs to have better communication skills, be a proactive self-starter, be ready to accept changes, and effectively promote any product. All of these skills are also required to become a successful entrepreneur.
In addition, digital marketers must also know the right way to build long-term relationships with their clients. This way, they can come up with much more creative methods of advertising products.
4. Digital Marketing Jobs Are Diverse and Popular
Digital marketing is considered a marketing segment, but it offers diverse and popular job opportunities. That means taking a course as a digital marketer is pretty exciting and rewarding.
Once you get your digital marketing certification, you get access to popular specializations, including:
- Social Media Marketing: Digital marketers reach their targeted customers through different social media platforms.
- Email Marketing: You also get a chance to become an email marketer, where you are required to develop better relationships with clients. It helps in increasing the brand’s visibility and making it popular.
- Offline Marketing: You can use your digital marketing skills to focus on the old-school advertising methods to make a better influence.
- Influencer Marketing: Lastly, you can try influencer marketing, where you need to promote the brand through already-established and well-known experts.
Getting digital marketing certification also allows you to handle digital marketing projects remotely. So, if you have professional skills, you can work with numerous clients and earn a better income.
5. Good Salary Package
Another good reason to enrol yourself in digital marketing certification is a better salary package. Skilled digital marketers with a better job in 2021 have earned:
- Digital Marketing Manager – 74,000 USD/year
- Social Media Manager – 44,000 USD/year
- SEO Manager – 80,000 USD/year
- Content Marketing Manager – 67,000 USD/year
- Product Marketing Manager – 114,000 USD/year
- Brand Marketing Manager – 87,000 USD/year
The salary packages are only known to grow along with the increased demand for digital marketers. It’s important to note that the aforementioned salary packages are for people who have formally studied digital marketing and are not novice digital marketers.
6. Recession-Proof Job
Are you wondering what makes digital marketing a recession-proof job? Its requirement in every sector. There will always be a need for digital marketers for companies that use laptops and the internet for their business operations.
After COVID-19, it’s even revealed that a job in the digital marketing sector is pandemic-proof. While all the businesses scrambled to the bottom, the digital marketing sector has seen major growth as all operations went online.
Digital marketing has become a new and improved way of marketing products in front of targeted audiences. The demand for digital marketing has improved. So, when you are studying this course, you should know that you are making a smart investment for your future.
7. Digital Marketing Combines Hard Work and Creativity
The beauty of digital marketing is that it perfectly combines hard work and creativity. As a digital marketer, you are free to open your creative horizons to meet your artistic vision.
You get in-depth knowledge with the digital marketing certification, so you can professionally meet the deadlines and targets. In addition, your creativity is something that you tap into yourself.
While offering your services as a digital marketer, you will be required to make graphic designs, plan a marketing strategy, create video content, and do photoshoots. Furthermore, you must execute the designed plan in a way it effectively meets your goals.
8. Digital Marketing Helps You Gain Business Insights
People who do not have an idea of digital marketing tend to think that it’s easy to field, but the reality is different. Digital marketing is more than just advertising a campaign and launching it.
As a skilled digital marketer, you are also required to analyze the results of the launched campaign. Effectively launching a campaign helps a professional stand out from an amateur in the field.
When you get digital marketing certification, you will be trained to get insights from data related to campaigns. With a combination of sociology, psychology, and economics, you need to understand customers’ needs and persuade them to take action. Your responsibility also includes knowing how the business can benefit from customers’ actions.
Cool Facts: Two out of three marketers state data-based decisions to be more effective than gut instincts.
9. Digital Marketing Trends
Digital marketers are required to evolve themselves each year so they can meet the market’s demand. Without upgrading themselves with the latest digital marketing trends, they cannot understand emerging new technology.
Looking ahead to 2022, below are some new-age digital marketing trends that every digital marketer must know.
The top trend in the digital marketing industry is analytics, which is done after receiving the data. Usually, digital marketers publish a piece of content, and a few weeks later, they check its effectiveness. While it’s an effective method, it consumes a lot of time.
On the other hand, when marketers do real-time analysis, it helps them respond much more quickly and individualize content for smaller subsets.
11. Social Media Influencer
It’s a new-age digital marketing trend that allows digital marketers to connect with social media influencers to promote products. Many brands have used this marketing trend so consumers can trust the promoted brands and services.
Working with a social media influencer of a similar niche is more impactful. As social media influencer marketing has become such a success, it’s estimated that a majority of companies will be using it to promote their products and services.
It is also expected that brands will approach fewer celebrities for advertisements as customers have grown relatively weary of their endorsements. Social media influencer marketing gives a better opportunity to the directly related influencers to the products.
12. Video Remains the King
While many digital marketing trends come and go, video marketing is here to stay. Wondering why? That’s because video helps capture the user’s attention in a better way. On average, around 74% of the online audience regularly consumes videos.
Interesting videos remain one of the best ways to connect the customers and business perfectly. In fact, many social media channels allow video sharing and hosting. While using video advertisement, one major trend that needs to be remembered is SEO for videos and images.
Usually, people type a keyword to search for a specific image or video. But lately, people have gotten into the habit of using new or existing images to search for a similar one. Fortunately, this thing has increased the scope for digital marketing.
Now, digital marketers can add specific keywords, images, or videos, with image descriptions. It has made it easier for potential customers to find the right videos or images.
Cool Facts: Top-performing social content: video, images, offers/promotions, articles, reviews, infographics.
13. Artificial Intelligence
Artificial intelligence is another digital marketing trend that makes digital marketers use data to offer a better customer experience. This digital marketing trend has helped numerous companies to understand their customers’ behaviour and offer them the required products and services.
What’s better? AI also offers a personalized user experience by offering customized assistance at each stage of the buying process. Business automates the ads to target users through programmatic advertising.
14. Augmented and Virtual Reality
Augmented and virtual reality are two impressive digital marketing trends that have taken numerous companies to new heights of success. Businesses use AR and VR to satisfy their customers and enhance brand awareness.
Many brands, including Volkswagen, Starbucks, Nivea, and more, have used these two technologies to improve customer experience. These trends have also helped them to connect the company in a better way with the customers.
15. Omni-Channel Marketing
The businesses operating today believe in having at least a single online presence. They also appreciate the idea of promoting the brand and engaging with the audience through a variety of media channels. This process is called “omnichannel” marketing.
For example, a company that manufactures a certain product should advertise it on TV and numerous online platforms. This way, users get to see the product more and more often, which engages them with the product in a better way.
If you do not properly advertise the products or services smoothly across multiple platforms, there will be a reduction in the experience and sales.
Cool Facts: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four.
16. Interactive Content
Although interactive content is not new, digital marketers have started embracing its effectiveness. This marketing trend is known to increase the time a prospective customer engages with the brand. In addition, interactive content also helps you collect helpful data, which you can use to fine-tune your digital marketing strategy.
Interactive content includes games, polls, surveys, and more. By using this trend, you give users a better opportunity with your brand, which ultimately increases the sales.
How to Get a Digital Marketing Job? [Infographic]🖼️
As you can see, there are plenty of digital marketing opportunities in India in 2022. Let’s now discuss how you can get a job in this industry. We outlined the path in the below infographic image that you need to follow to land a digital marketing job without hassle.
Step 1: Complete Your Graduation
The first step to getting a better digital marketing job is completing your graduation in any course. Having a degree in marketing would be helpful. Even with a degree in some other field, you must not get scared by learning new things on your way.
Step 2: Start Building Skills
You need to build the necessary skills to enter the digital marketing industry confidently. You must start working on your aptitude and communication skills. Later on, you can gain the required experience with commonly-used digital marketing tools, including online advertising, media marketing, email marketing, and more.
Step 3: Start Your Own Blog
Starting your own blog is an excellent way of becoming a better digital marketing professional. When you write blogs, it helps you become better at writing. When you become a better writer, you can attract people with your content.
Step 4: Earn Online Certification
You must also enrol yourself in a repeated digital marketing training program and get a certificate. A digital marketing certificate will help you create a strong portfolio and gain in-depth knowledge of this field. Furthermore, certificates from reputed e-learning platforms help you get better digital marketing jobs.
Step 5: Start as an Intern
You can start your digital marketing journey as an intern. This way, you can develop practical marketing knowledge, which can be used while offering full-time digital marketing services.
Step 6: Stay Active on Digital Platforms
If you want to get a better digital marketing job, you must stay active on social media platforms. This way, you can connect with the right people and professionals related to your field.
Digital marketing is an interesting career opportunity that is highly in demand. It’s a recession-proof career, offering you better salary packages and scopes.
The increased use of the internet has expanded the scope of digital marketing in India in 2022. Digital marketers now have new options that they can select as their career options. In addition, it’s also important for them to stay updated with the latest digital marketing trends.