A business needs to stay strong to survive on the internet. While there are many struggling to have a robust online presence, others are acing it. There are a few things that they do to figure out creative ways to do this. It is simple. All you have to do is revisit your goals and take immediate and actionable items to set right your tactics. Today in this blog, we will see some crucial and essential actions that you can take to bring your business back on track.
Table of Contents
Revisit your goals
One of the important things for anyone before setting up their business is to understand what is their goal. A simple question like ‘Why did I set up this business? How do I want to bring about a change? Who are the beneficiaries of my business? These are some of the questions that you can ask yourself to understand your business goals.
Setting up goals also means understanding and setting up the target audience. One crucial aspect to understand is that unless you define your audience, you wouldn’t be able to draft strategies for a successful business.
Target audiences are set based on who likes the niche in which the product or service falls. This is a very vital step as, end of the day; it is these audiences that convert to your potential customers.
As the market changes, the business has to change to adapt to the new environment. This calls for revisiting the goals. Modern times need new plans for the company to grow better. Digital marketing is a space that keeps changing regularly, and for one to have a robust online presence, they have to revisit their goals regularly to fit the dynamic environment.
Assess your homepage
A homepage is the face that customers will be looking at when they reach out to your brand. A homepage is where everyone lands to know more about your brand. If your homepage is cluttered, there are very high chances of customers not staying for longer to explore. Consumers spend significantly less time before they form an opinion about a brand. Their attention span is so short that they hardly look into the details. And so to keep them interested, you need to have a holistic and simple yet effective website.
Here are a few things that you can do that will help strengthen your business’ online presence:
- An easier to navigate website
- Practical and user-friendly user experience and interface
- Effective, responsive design to make it adaptable to any device
- Explore from a consumer’s point of view to design the website
- Keep your design and elements consistent, and quickly follow for the consumers to interpret
- Add impressive and interactive images
- Call-to-action is a must
- Pay close attention to spacing, font and the content structure
Correct crawl errors
Most companies fail to optimise their website due to which there might emerge multiple technical errors. One such significant setback for websites is the crawl errors. In simple terms, crawl error is one that gives out a static page saying the website is unavailable or is not found. This can demotivate consumers from using your webpage. To understand this in short notes, here are few errors that usually occur to a website
- DNS error – This error occurs when Google is unable to find or crawl to your domain
- Connectivity error – This error occurs when there is more load time, and the Google bot might not have time to connect to the website
- URL errors – Server errors, Soft 404, Not Found 404, Access denied, Not followed and DNS error are some of the mistakes under this category.
Fixing these issues might seem time-consuming but can be easily fixed using webmaster tools. Webmaster or Google search console is a dedicated tool to solve and resolve these issues. Why do crawl errors matter? It is vital to solve these as if not done; customers might not find the website useful for themselves. If your crawl errors are not fixed, then there is no visibility due to which your website might never rank.
Look out for feedback
Customer feedback is essential for a business to grow. How can feedback help a business grow? Well, while companies are busy doing their job, it might not always be possible for them to understand and look out for all sides of their business performance. Consumers at this time can be considered as eyes and ears for the business.
While some consumers give constructive feedback that extensively helps in business growth, others tend to compare your business to that of your competitor. This should be taken as an opportunity rather than a criticism. Understand what the consumer finds amusing in the other brand than yours. This can give you better insights to work towards optimising your website based on consumer requirement.
Collecting customer feedback should also be considered an essential activity besides all other things you do for your brand like site optimisation, extensive marketing and so on. Here are a few things that you can do to get feedback from your customers.
- Call them up after a service or a product purchase to understand how they feel about it
- Live chat support is another excellent way to get instant feedback
- Monitor your social media to understand what consumers think of your brand
- Feedback forms also help get constructive feedback
- Go a step ahead and draft an online survey for them to fill up at their comfort
- In-person feedback at the store is a mandatory
While getting feedback from customers is one point, responding to feedback is another significant aspect. Negative feedback should always be a priority to solve. This will not only help you serve the consumer better but also helps them form a reasonable opinion or build trust on your brand for being quick in fixing their issue.
Optimise, optimise, optimise
The role of optimisation in online business is never to be undermined. By optimising their website, a brand can easily crawl to the first page of Google. It is necessary to understand how SEO can help your business as it plays a significant role in it. Optimising can be in various ways. But before that, think about this – How do you know if your website is SEO friendly? Here’s an ultimate SEO checklist to understand where your online business stands in terms of SEO. Some of them are jotted down here:
- Website design and navigation
- Site load time
- Optimising meta tags and meta descriptions
- Broken links
- URL optimisation
- Keyword health
The need for SEO strategies should never be underestimated. More optimised the website, more the visibility.
Target local customers
Many businesses often ignore local customers. Being online does give a comprehensive market option. That is true but what is more important is first to address and deliver locally. The local market has got great potential to spread the word about your business.
Often people wonder why local marketing is essential. Well, the local market helps you reach new customers. When there is a robust online presence that targets local audiences, there is more opportunity and potential for them to prefer your business over others: more the searches, better the boost and more the ranking on a search engine. There are several ways to connect with local audiences to take advantage of the presence of your business.
Another primary reason to target local customers is that there is a high chance of them converting to potential customers. While there are so many other customers around the world, local customers give you the advantage of serving better due to the location. Many times people believe in shop local concepts to promote businesses in their region. This is a great tactic to appeal to new customers.
While curating healthy marketing strategies is one side of the coin, making sure to know if they are performing well is another. Performing alone does not help. To grow more and better, one has to understand how their strategies are performing out there.
For example, if you have a social media content strategy in hand, then you should investigate to know-how are those working for your brand. While some methods might work, others might not. This can be understood by analysing the insights of social media posts. Understanding conversions and consumer reaction is also another way to understand your brand performance.
Great content and copies
Besides all effort that one takes to bring the website on the top of a search engine, some still fail at it. One of the primary reasons for it could be uninterested content on the website. As time changes, one needs to understand and update content to keep their visitors motivated to get back to their website.
This also includes updating business information, revisiting content and images and making sure to put up the best and the most desired content out there. Content marketing is another excellent way to build a robust online presence.
Update your payment options
Technology keeps changing. It has over the past few years. Previously, there were payment options through debit/credit cards. With the introduction of UPI IDs and other payment options, it has made digital payments more robust and easily. It is only a matter of time and needs that websites and brands understand the need for this and update for their customers.
A business is just as strong as it is depending on the effort the brand takes in having a robust online presence. While there are still a few firms that run behind traditional marketing, smart brands are investing hugely on robust online marketing strategies to climb up the ladder.
With the world constantly changing around us, it only makes sense to adapt to it and in this case, to do it by going digital. What are your tips to have a robust online presence for a brand?
Let us know in the comments below.