Every online retailer wishes to boost traffic and conversions. However, even after you’ve put up a basic plan and strategy, deciding on the best Digital Marketing Tips for eCommerce Websites or other marketing methods to attempt might be complicated.
One of the most successful ways to market your e-Commerce business is through digital marketing. If you want to be found online, you must sell yourself online. You should employ many digital marketing tactics for e-commerce to generate visitors to your site, improve sales, and brand your firm if you have an e-commerce site.
Marketing is the most crucial component of any online business, and it’s usually the one that goes unnoticed. Many marketers believe that marketing is all about public relations, search engine optimization, and social media. The largest victory, though, is in building high-quality leads, and this can be accomplished using a few tried-and-true methods.
That’s why, for your convenience, we’ve put up a list of efficient Digital Marketing Tips for e-Commerce Websites and the tips that are chosen and used worldwide for better results and sales. The concepts themselves range from simple consumer acquisition to increase repeat purchases from an existing customer base.
For the next two weeks, try to practice one of these suggestions every day. Take stock on the last day of your sprint and determine which techniques were most effective in generating new sales.
What is The Concept of eCommerce Marketing?
Ecommerce marketing is the process of driving visitors to your online store, converting that traffic into paying consumers, and keeping those customers after they’ve made a purchase.
Ecommerce marketing, particularly digital e-commerce marketing, has been shown to increase brand awareness and product orders for companies like yours. Your organization may employ cost-effective channels like search, email, and social media to grow your business using e-commerce website marketing.
A comprehensive e-commerce marketing plan includes both on-site and off-site marketing methods. A well-thought-out marketing strategy can help you raise brand awareness, develop client loyalty, and boost online sales.
What Are A Few Benefits of eCommerce Marketing?
Over the traditional market, e-commerce marketing has seen several best advantages for buyers to buy more online than walking directly to the shop or store. Below are the 7 benefits of e-commerce marketing explained.
1. Purchasing Time is Reduced
Customers will be able to spend less time shopping for their desired items. They may quickly look through a large number of goods at once and purchase what they want. Customers can find things that are available in physical stores far away from them or that are not available in their area when they shop online.
2. Reduced Cost
One of the essential benefits of e-commerce to businesses is cost reduction, which keeps sellers interested in selling online. Many vendors have to pay a lot of money to support their physical store running, and they may be required to pay more up-front costs such as rent, repairs, store design, merchandise, and so on. Even after investing in services, inventory, maintenance, and a crew, many vendors do not achieve the required profitability and ROI.
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3. Advertising and Marketing at a Low Cost
To promote their items, sellers do not need to invest a lot of money. There are various inexpensive and quick ways to market online in the realm of e-commerce. Sellers can really show off their products in e-commerce marketplaces, which are visual mediums. Amazon merchants, for example, can leverage Advertising capabilities to include videos, infographics, and high-resolution photos.
DIY capabilities can be used to produce bespoke discounts, coupons, A+ content, and sponsored adverts from the primary, boring text. Many online marketplaces include customer insight solutions for analyzing customers.
4. Customer’s Flexibility
The ability of sellers to provide flexibility to customers is a significant benefit of e-commerce for businesses. One of the highlights is that the goods and services are available 24 hours a day, seven days a week. As a result, the seller can sell his thing at any time and in any location.
5. Comparison of Products & Prices
Sellers can compare products using tools or on their own in e-commerce. This gives them a good notion of the product options accessible, as well as the standard rates if a product requirement isn’t met.
6. Responding to Buyer/ Market Wants More Quickly
When you start selling online, everything happens faster. Ecommerce marketplaces provide a more efficient logistics and delivery mechanism, and this signifies that the buyer’s order will be delivered quickly. Another benefit that can be handled promptly is product returns management; you can either refund the funds or provide a replacement.
7. There are Several Payment Options Available
Personalization appeals to buyers, and the same is true when it comes to paying for their orders. UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit cards, and pay-later credit are all options available on e-commerce marketplaces.
Now that we understand the benefits of e-commerce websites and marketing, let us dive into the best digital marketing tips for e-commerce websites.
Top 11 Digital Marketing Tips for eCommerce Brands
Here are the top 11 digital marketing tips for eCommerce brands you must try out for your eCommerce business;
- Join Hands With Google Ads
- Preserve The Email Addresses
- Instagram is The New Digital Market
- Mobile-friendly Website
- Customer Experience by Personalizing
- Live Chat Feature
- Content Marketing Campaign
- Artificial Intelligence [AI]
- Flexible Delivery
- Make Use of Retargeting Ads
- Gain More Customer Feedback
Now, we have got to know what are the digital marketing tips for eCommerce brands in India. Let’s dive into and know more about it in-depth.
1. Join Hands With Google Ads
For any e-commerce business, Google Shopping campaigns are a no-brainer. With a Shopping campaign, you can prominently advertise your products at the top of Google search results when people are searching for the products you sell. Product photos, price points, ratings, specials, and other critical information that makes it easy for customers to “add to basket” can all be included in your Shopping advertising.
Google will automatically generate ads for your products whenever a user searches a relevant query after you’ve uploaded a product data feed—a master spreadsheet that describes key attributes of your products—to Google Merchant Center and connected your Merchant Center account to your Google Ads account.
2. Preserve The Email Addresses
There is no better person to target than someone who has already bought the product from your company or has opted-in to receive additional information about what you have to offer. These individuals are already familiar with your business and are responsive to your marketing message, making them perfect prospects.
Collect email addresses from anyone who makes a purchase on your website, and encourage visitors to subscribe to an email newsletter. As part of your e-commerce website marketing plan, you may leverage your database to send out email campaigns and special coupons and offers.
Here are a few basic improvements that are frequently forgotten or ignored, resulting in lost conversions and purchases.
A. Emails of Welcome:
A welcome email strengthens the bond between your company and its customers, and it increases the likelihood of future targeted offers and upsells.
B. Provide Helpful Hints and Information:
This is referred to as lead nurturing in marketing jargon. Maintaining interest in your prospects without bombarding them with sales pitches goes a long way toward developing trust. Providing relevant and intriguing content puts your brand at the forefront of your customers’ minds.
C. Discounts and Coupons Should be Sent:
Every shopper enjoys a good bargain. In one experiment, a merchant who sent coupons across all social media channels saw a 272 percent increase in conversions.
D. Request Feedback:
Email surveys are a great way to learn more about your consumers and your company. Before asking for input, don’t take this step lightly and follow best practices. You will get invaluable knowledge.
E. Reminders for Your Wishlist:
The wish list of your customers is an undiscovered treasure. Reminders, price decreases, birthday wishes, and low stock notices will keep them interested. It gives you direct access to your customer’s mind, which you can monetize fast.
3. Instagram is The New Digital Market
Instagram is one of the fastest-growing social media platforms, with over 500 million daily active users connecting consumers, influencers, and marketers.
You’re well on your way to creating a significant Instagram following of individuals who are interested in your items if you take captivating photographs, use hashtags effectively, and post at the proper times. Engagement with your followers is the key to mastering your organic Instagram presence.
What are some methods to interact with your Instagram followers? To promote your product development process, you may hold contests or go behind the scenes. On Instagram, you may also pay to play. Adding products to your Instagram posts and stories for e-commerce marketing gives your followers a direct path to purchase, which is crucial for increasing your online sales.
Bonus Read: Top 10 Instagram Marketing Hacks
4. Mobile-friendly Website
Many consumers now use mobile devices to surf the Internet and make transactions, so you must ensure that this is allowed on your site. Responsive design is the best method to accomplish this.
Customers will be able to explore your site and purchase your products from nearly anywhere in the planet. Furthermore, as of April 2015, Google considers mobile-friendliness to be a significant ranking criterion. That means that for e-commerce marketing, a mobile-friendly design is a must if you want users to find you on search engines.
5. Customer Experience by Personalizing
Although numerous digital marketing suggestions are available on the Internet, this vital point does not appear nearly as frequently as it should. We live in a world driven by eCommerce and technology, which is why you must be very selective about whatever digital marketing strategies you use. The goal is to demonstrate to the client why your brand is different and why they should become a devoted customer.
Personalization is one of the essential brand differentiators. As businesses compete for customers’ attention and purchases, e-commerce has evolved into “me-commerce”. Shoppers have learned to demand
personalized service and are drawn to stores that deliver it. Because they have access to a wealth of personal purchase data, online retailers have an advantage over their brick-and-mortar counterparts.
Customers can be addressed by name while browsing online retailers, and they can be offered similar products, coupons, and upsells when they make a purchase. They can stay in touch after their purchase by sending birthday wishes, asking for feedback, offering unique discounts, and promoting new things to keep them engaged throughout the year.
6. Live Chat Feature
Use Live Chat and contact details to engage visitors to your online store.
Below given image shows how Simplilearn uses live chat to keep their audiences engaged without any questions or doubts arising.
Outside of email, there are other high-impact ways to engage site visitors and consumers. You could, for example, use live chat to interact with customers on your website.
Many live chat tools allow you to target browsers on specific pages after they’ve spent a given amount of time on your site, or even after they’ve come via an email newsletter.
Live chat also allows you to have direct dialogues with your consumers, allowing you to respond to and address their issues while they are considering making a purchase. This helps in building customer loyalty and customer satisfaction at the same time.
7. Content Marketing Campaign
Every e-commerce store should consider blogging on a regular basis to stay in touch with customers and improve their search engine rankings. Consider promoting your blog on your online store if you’re already providing the content.
Don’t forget that content marketing may be used in more ways than just blogging:
- Start a podcast to showcase your expertise or to strengthen your community.
- Guest posts on other websites and blogs to raise visibility and gain backlinks are beneficial to SEO.
- Create long-form content and tutorials to assist clients to get the most out of your products.
8. Artificial Intelligence [AI]
Artificial intelligence (AI) can have a big impact on your e-commerce sales. It can gather data and utilize it to precisely forecast a customer’s reaction based on previous behavior. Measurable metrics like conversion rates, bounce rates, and engagement rates can give you a lot of information about your site’s effectiveness and how people use it.
You can use data to obtain information that can help you enhance your site and increase conversions and loyalty. Customers are more likely to return, recommend your items, and leave favorable reviews if they have a positive experience.
Algorithms anticipate which things returning visitors will want to buy, making it easier for them to shop on your site. The products are prominently displayed. You may also utilize AI to optimize your back-end logistics so that your customers have a positive experience from purchase to delivery.
9. Flexible Delivery
Limiting delivery options is an excellent method to encourage cart abandonment. When they discover that the delivery options do not meet their demands, 45% of online shoppers abandon their carts.
People want to pay and know that their purchase will arrive as soon as possible. At the same time, customers may want to know that if they don’t need their purchase right away, they can choose to pay less for delivery.
This does not imply that you must join the drone delivery craze, and it simply means that you should think about how you may prioritize speed and efficiency while keeping cost in mind.
10. Make Use of Retargeting Ads
Any e-commerce site’s success relies heavily on retargeting. It helps you to track customers online and keep them informed about your products and services. Your advertising can show them what they’re missing with a short link back to where they can finish their orders after they’ve arrived at your site.
11. Gain More Customer Feedback
Customer Feedback Shall be Managed
Without reviews, you can’t have a digital e-commerce marketing strategy.
Reviews can help your products appear in relevant searches if you sell on Amazon.
Reviews can also assist individuals in making purchasing decisions and build confidence between your company and its customers.
Even if you receive a few poor reviews, the right response can turn an irate shopper into a happy customer and demonstrate to other customers that your company values customer feedback.
Paying attention to your audience can substantially assist your business, whether you focus on Amazon, Facebook, Google, or other platforms.
Encourage the Creation of User-Generated Content (UGC)
Nothing sells a product more effectively than a satisfied consumer. UGC offers first-hand knowledge from customers who are now living in and utilizing your products. According to Salesforce, 54 percent of customers are more likely to trust a fellow consumer than your own marketing.
Here are two simple ways to use user-generated content;
- Including hashtags in all of your social media posts
- Making it simple for customers to leave reviews on your website
Conclusion
Ecommerce digital marketing tactics assist firms in making the transition to the online world and reaching a larger audience. You should employ many digital marketing tactics for e-commerce to generate visitors to your site, improve sales, and brand your firm if you have an e-commerce site.
Hiring a well-known digital marketing agency such as echoVME could help e-commerce brands establish a strong online presence and apply numerous digital marketing techniques.
Are you eager to put these digital marketing strategies to the test? Let us know if you have any questions or recommendations in the comments section below. Enroll in an online digital marketing course to learn how to build your eCommerce brand to the next level.
Replying at the earliest is one of the digital marketing tips for eCommerce we follow sincerely.
