1-Year Online MBA in Digital Marketing with Global Recognition

Online MBA in Digital Marketing with Placement Assistance

Digital Scholar offers the most advanced MBA in Digital Marketing Online, built for aspiring marketers, freelancers, and entrepreneurs across India. This Online MBA in Digital Marketing is designed by industry experts while integrating branding, performance marketing, AI, automation and much more in a power-packed one-year format, and earn a globally recognized MBA degree all from the comfort of your home. Digital Scholar’s Online MBA in Digital Marketing helps you accelerate your career with 100% placement support and international pathways.

In Collaboration With

woolf logo - mba in digital marketing

Program Highlights:

Globally Recognized MBA

MBA in Digital Marketing Online Career in Just 1 Year

India’s most advanced MBA in Digital Marketing Online built for the AI era, powered by execution, and recognized across 50+ countries. Get real-world experience, work on live campaigns, and graduate with the skills that companies actually hire for. No CAT, no GMAT, just practical learning, career outcomes, and global credibility.

002-calendar

Next BatchSeptember 2025

Limited Seats Available!

003-online-class

FormatOnline Classes

Live sessions + LMS + Chennai campus

001-certificate

Certificates10+ Certificates

Woolf MBA + Google, Meta, HubSpot & more

004-clipboard

Placement100% Assistance

with Guaranteed Internship

005-clock

ScholarshipUp to ₹3.5L

Based on aptitude & interview performance

From Classroom to Career

Success You Can See

From freshers to freelancers to career switchers, our MBA in Digital Marketing Online students are landing high-paying roles across top agencies, startups, and MNCs. With real-world campaign experience and 1-on-1 mentorship, they don’t just get a degree, they get results.

Watch How Our Students Transformed Their Careers

Proven Placement Record with India’s Top Recruiters

Tools You’ll Use Daily

Tools You’ll Master in Our MBA in Digital Marketing Online

The MBA in Digital Marketing Online gives you hands-on experience with 50+ industry tools used by global marketing teams. From AI content creation to SEO, automation, and ad campaign management, you’ll learn it all by doing. By the end of the program, you won’t just know these tools you’ll be ready to work with them like a pro.

1. India’s #1 Agency-Style Digital Marketing College

Digital Scholar offers an MBA in digital marketing online led by trainers who teach from real agency and client experience, not just theory.

2. Access 25,000+ Global Case Studies (WARC)

One of the few MBA in digital marketing online programs in India offering WARC access trusted by brands like Apple, Nike and Unilever

3. Learn Strategic, Creative & Analytical Skills

  • Global Benchmarking: Understand ROI, CTR, CAC in real-world marketing.
  • Creative Inspiration: Discover how world-class digital marketing strategies go viral.
  • Strategic Media Planning: Master platform choices, budgets, and creative approaches.
  • Presentation Ready: Reference real case studies for your Capstone projects and job interviews.

4. Backed by echoVME (Certified Partner Agency)

This MBA in digital marketing online is powered by echoVME Digital, a leading digital agency managing ₹300+ Cr in ad spends across India.

5. Practical, Industry-Relevant Online MBA

Designed for industry demands, our MBA in digital marketing online gets you job-ready with the most in-demand marketing skills today.

digital marketing institute in Chennai
India’s #1 MBA in Digital Marketing

Why Choose Digital Scholar’s MBA in Digital Marketing Online?

Digital Scholar’s MBA in Digital Marketing Online is the best choice for building a strong digital marketing career. This 1-year online MBA in digital marketing offers a globally recognised degree without CAT or GMAT, taught by top experts and powered by weekly real brand projects.

The program covers GenAI, automation, and performance marketing. As India’s #1 agency-style digital marketing college, we offer placements up to ₹15 LPA. This MBA in digital marketing online prepares you to land top jobs, freelance, or launch your own business confidently.

digital scholar logo-digital marketing course

X

woolf logo - mba in digital marketing

Digital Scholar’s MBA in Digital Marketing Online is powered by Woolf, the first global higher education institution designed for learners worldwide.

Woolf offers a fully licensed and accredited Online MBA in Digital Marketing across the European Union, following the European Credit Transfer and Accumulation System (ECTS).

Degrees awarded by Woolf are recognised as equivalent to those from top universities in the U.S. and Canada, making your MBA in Digital Marketing Online globally accepted.

Transfer to the U.S.

US University Transfer Program

Start your MBA in Digital Marketing Online with Woolf and transfer to top U.S. universities to complete your degree. Save on tuition while earning a globally recognized U.S. qualification in digital marketing. Get full visa support, access to partner universities, and launch your global marketing career.

Study at Woolf, Transfer to U.S. Universities

Complete part of your degree with Woolf and transfer to top U.S. universities to finish your studies.

Save Money, Earn a U.S. Degree

Save on tuition and living costs while earning a degree recognized worldwide.

Partner Universities

Lewis University, University of Detroit Mercy, Concordia University, Caldwell University, University of Charleston.

Visa Support

Get help with student visa and work opportunities in the U.S.

Study at Woolf → Transfer to a U.S. university → Graduate with a U.S. degree.

Certified for Global Careers

MBA in Digital Marketing Certifications

Earn a globally recognized MBA in Digital Marketing from Digital Scholar, in collaboration with Woolf University. Get certified for your skills in performance marketing, AI, SEO, automation, and more. This MBA in Digital Marketing opens doors to top global roles, freelance gigs, and business opportunities.

Inside the MBA in Digital Marketing Online

Our MBA in Digital Marketing Online Course Syllabus

Dive into the full curriculum of our MBA in Digital Marketing Online structured across 8 stages and 40+ practical modules. Learn the exact skills global companies demand and graduate fully job-ready.

Module 1: Business Leadership & Strategy

This MBA in Digital Marketing module builds leadership foundations crucial for any digital marketing MBA graduate.

Key Topics:

  • Define vision, mission & competitive positioning using business model frameworks

  • Apply SWOT, PESTEL & Porter’s 5 Forces to analyze environments

  • Explore growth models: vertical, horizontal, alliances, and international markets

  • Master leadership styles, build culture, and make ethical business decisions

Outcome:

Students will think like founders crafting vision-driven strategies, analysing competition, and leading with values while navigating real-world growth and leadership challenges. This makes your MBA digital marketing degree impactful beyond traditional learning.

Module 2: Business Negotiations

Part of our online MBA in digital marketing, focused on strategic negotiations for marketing managers.

Key Topics:

  • Understand differences between negotiation and bargaining in business settings

  • Apply SWOT and context-mapping to negotiation scenarios

  • Use behavioural psychology to influence, persuade, and resolve conflict

  • Practice live role-plays across client deals, vendor discussions & team conflicts

Outcome:

Students will confidently handle business negotiations with structured frameworks, emotional intelligence, and hands-on negotiation experience vital for every digital marketing MBA professional.

Module 3: Creativity & Innovation

Essential for future-ready marketers in any digital marketing college program.

Key Topics:

  • Learn creative, lateral, and systemic thinking to unlock fresh ideas

  • Apply design thinking to real-world product, people & process problems

  • Use structured ideation, SCAMPER, and brainstorming for breakthrough solutions

  • Evaluate, refine, and implement innovative ideas with risk awareness

Outcome:
Students will become idea generators ready to solve complex problems creatively, innovate within teams, and lead execution with confidence in their MBA in digital marketing journey.

Module 4: Effective Managerial Communication

Strengthens communication foundations for MBA digital marketing leaders.

Key Topics:

  • Communication Foundations: Principles, Process, and Pre-assessment

  • Overcoming Communication Barriers: Written, Oral & Non-verbal

  • Group Dynamics: Listening, Feedback, and Presentation Skills

  • Case-Based Learning: Real-World Scenarios and Peer Roleplays

Outcome:

Students will be equipped with practical tools to communicate clearly, listen actively, deliver powerful presentations, and navigate one-on-one and group communication confidently in any digital marketing college setting.

Module 5: Evidence-Based Decision Making

An integral part of this online MBA digital marketing curriculum.

Key Topics:

  • Learn structured problem-solving and data-driven decision framing

  • Navigate uncertainty using decision trees, regret theory, and probabilities

  • Apply Excel tools for scenario modelling and linear programming

  • Evaluate risks, measure outcomes, and adapt strategies when needed

Outcome:

Students will confidently apply analytical tools and structured thinking to make sound business decisions, even under uncertainty, enhancing their digital marketing MBA expertise.

Module 6: Financial Accounting & Reporting

A must for strategic decision-making in MBA digital marketing careers.

Key Topics:

  • Decode Balance Sheet, Income Statement & Cash Flow fundamentals

  • Learn how transactions impact assets, liabilities, and equity

  • Use financial ratios and DuPont analysis to evaluate performance

  • Understand working capital, liquidity, and operating cash cycles

Outcome:

Students will gain the ability to read, analyse, and interpret financial statements to make informed business decisions and understand a company’s financial health.

Module 7: Leading People, Teams & Organizations

Critical leadership training within your digital marketing MBA program.

Key Topics:

  • Discover your leadership style using personality profiling tools

  • Learn team dynamics and the stages of team development

  • Master conflict resolution with tools like Edward de Bono’s 6 Thinking Hats

  • Understand tactical vs strategic leadership and power dynamics

Outcome:

Students will learn how to lead with self-awareness, resolve team conflicts, optimise group performance, and drive results through values-driven leadership in any online MBA in digital marketing role.

Module 8: Marketing Strategy

The core of your MBA in digital marketing specialisation.

Key Topics

  • Master the Marketing Mix & Customer Value Creation

  • Understand STP Framework & Competitive Edge

  • Build Iconic Brands with Real Strategy

  • Learn Promotion, PR & Channel Strategy

Outcome:

Students will gain a complete understanding of how real-world brands craft and execute winning marketing strategies, preparing them for top MBA digital marketing and traditional marketing roles.

Module 9: Supply Chain Management

Included to build well-rounded digital marketing MBA leaders.

Key Topics:

  • Understand Supply Chain Networks & Performance Drivers

  • Learn Forecasting, Inventory, and Logistics

  • Explore Bullwhip Effect, Risk Pooling & Network Optimization

  • Integrate Tech, Lean, Green & Revenue Management Models

Outcome:
Students will master the end-to-end movement of goods, data, and money across global supply chains, designing lean, tech-enabled systems aligned with digital business strategy.

Module 10: Technology & Operations Management

Strengthening your MBA in digital marketing skills for operational excellence.

Key Topics:

  • Operations Strategy & Competitiveness

  • TQM, Six Sigma, and Process Optimization

  • Inventory, SLA, and Vendor Management

  • Technology in Ops: ERP, CRM, AI & ML

Outcome:

Students will master streamlining business operations using data, technology, and quality systems equipping them to manage teams, resources, and costs effectively in both service and marketing environments.

Module 1: Domain & Hosting Setup

Part of your MBA in Digital Marketing foundation at Digital Scholar, the best digital marketing college in India.

Key Topics:

  • Basics of Digital Marketing & Website Fundamentals

  • Types of Websites: Static vs. Dynamic, Personal vs. Business

  • Domain Purchase & Hosting Providers

  • Hosting Account Configuration & Dashboard Tour

Outcome:

Students will understand the foundation of the web ecosystem, book their domain and hosting, and prepare their workspace for development within their MBA digital marketing journey.

Module 2: WordPress Development – Setup Phase

An essential digital skill-building module in this digital marketing MBA program.

Key Topics:

  • Installing WordPress on Hosting

  • Activating and Configuring Divi Theme

  • Basic WordPress Settings (Permalinks, Security, Pages)

  • Creating Core Pages (Home, About, Services, Contact)

Outcome:

Students will build their first functional WordPress site and understand basic CMS navigation and customization, strengthening their MBA digital marketing capabilities.

Module 3: WordPress Development – Design & Build Phase

A critical part of our MBA in Digital Marketing curriculum for website design mastery.

Key Topics:

  • Exploring Divi Theme Library

  • Using Divi Premade Layouts

  • Building Custom Pages from Scratch

  • Key Widgets: Text, Button, Image, Gallery, Forms

  • Importance of Plugins (Install & Configure 5 essential ones)

  • Final Clean-up and Go-Live Checklist

Outcome:

Students will confidently design visually appealing and responsive websites using Divi and prepare them for public launch as digital marketing MBA professionals.

Module 4: Tracking Tools Integration

Strengthens your MBA digital marketing analytics foundation.

Key Topics:

  • Setting Up Google Analytics

  • Setting Up Google Search Console

  • Connecting Website with Tracking Tools

  • Verifying Site Ownership

Outcome:

Students will be able to track website traffic, performance, and keyword indexing via industry-standard tools, enhancing their digital marketing MBA expertise.

Module 5: On-Page SEO

A vital module in every MBA in Digital Marketing program.

Key Topics:

  • Introduction to SEO & Its Types

  • Technical SEO Basics (Site Speed, Mobile-Friendliness, SSL)

  • On-Page SEO for Blogs (Meta Tags, Headings, Content Structure)

  • On-Page SEO for Websites (URL, Internal Links, Schema Markup)

Outcome:

Students will optimize website pages for search engine visibility and user experience, preparing them for senior roles in MBA digital marketing careers.

Module 6: Off-Page SEO

Builds strategic SEO skills in this digital marketing MBA course.

Key Topics:

  • What is Link Building and Why It Matters

  • Techniques for Finding Link Opportunities

  • Guest Blogging Best Practices

  • Contextual Link Building Strategy

Outcome:

Students will learn to improve domain authority and trustworthiness through ethical backlinking strategies taught in top digital marketing colleges.

Module 7: Local SEO

An applied SEO module in your MBA in Digital Marketing journey.

Key Topics:

  • Setting Up and Verifying Google Business Profile (GBP)

  • GBP Optimization for Visibility

  • Posting Strategies and Reviews Management

  • NAP Consistency Across Web

Outcome:

Students will be able to rank local businesses for city-based keywords and drive local traffic effectively, strengthening their MBA digital marketing practice.

Module 8: SEO Audit & Strategy

Develops strategic thinking for digital marketing MBA students.

Key Topics:

  • Top 10 Free SEO Tools Overview

  • Website Health Check (Speed, Broken Links, Meta)

  • SEO Gap Analysis

  • Building a Goal-Oriented SEO Proposal

Outcome:

Students will perform real audits and present SEO strategy documents like a professional, ready for the job market post their MBA in Digital Marketing.

Module 9: AI-Based Website Creation with Replit

Innovative module for future-ready MBA digital marketing graduates.

Key Topics:

  • Account Setup & Dashboard Walkthrough

  • Prompt Engineering for Web Development

  • Building Static or Dynamic Website Using AI

  • Integration and Hosting Options

Outcome:

Students will use AI to generate, customize, and publish websites with zero-code experience, adding value to their digital marketing MBA profile.

Module 10: Landing Pages & CRO Foundations

A performance-driven module in your MBA in Digital Marketing program.

Key Topics:

  • Website vs. Landing Page: Purpose & Differences

  • Understanding Different Landing Page Builders

  • Build Landing Pages with Swipe Pages

  • Build AI-Powered Landing Pages with Replit

Outcome:

Students will master the art of high-converting landing pages built for performance marketing or lead generation, key skills in any MBA digital marketing role.

Module 1: Social Media Strategy & Brand Positioning

A key component of your MBA in Digital Marketing program at Digital Scholar, India’s leading digital marketing college.

Key Topics:

  • Understanding brand voice and audience personas

     

  • Content pillars and brand storytelling

     

  • Competitor research and trend mapping

     

  • Setting goals and selecting platforms

     

Outcome:

Students will be able to develop content strategies tailored to business goals and social platforms. Identify growth levers for engagement, reach, and follower quality. Create a foundational strategy doc for any brand, strengthening their MBA digital marketing expertise.

Module 2: Instagram Growth & Content Systems

Essential learning in this digital marketing MBA course to build brand influence.
 

Key Topics:

  • Profile optimization for discovery and conversions

     

  • Content buckets: reels, carousels, stories, lives

     

  • Viral storytelling frameworks

     

  • Reel editing, hook writing, and content batching

     

Outcome:

Build a high-converting Instagram profile from scratch. Create a 30-day content calendar for a brand. Master organic growth and understand engagement mechanics as part of your MBA digital marketing journey.

Module 3: YouTube for Business & Creators

Included to make your MBA in Digital Marketing truly 360°.

Key Topics:

  • YouTube channel setup and optimization

     

  • Content structure for Shorts vs Long-form

     

  • Thumbnail, title, and SEO best practices

     

  • Monetization paths: brand, affiliate, ads

     

Outcome:

Launch a YouTube channel with optimized videos. Build an organic YouTube content engine. Understand how YouTube SEO drives visibility, adding to your digital marketing MBA skillset.

Module 4: LinkedIn for Thought Leadership & Outreach

Critical for career and business building in any MBA digital marketing role.

Key Topics:

  • Optimizing LinkedIn profile for professional credibility

     

  • Writing personal and brand stories for virality

     

  • Content pillars: achievements, opinions, value posts

     

  • Building a DM strategy for lead gen and hiring

     

Outcome:

Build a personal brand on LinkedIn with high visibility. Design a lead generation system using content + cold outreach. Understand LinkedIn algorithm and growth mindset as part of your MBA in Digital Marketing.

Module 5: Prompt Engineering & AI Thinking for Marketers

Future-proofing your digital marketing MBA learning for the AI era.

 

Key Topics:

  • Understanding LLMs (like GPT) and prompt structuring

     

  • Prompt chaining, system role design, and personas

     

  • Prompts for writing, research, ideation, and brand tone

     

  • Thinking in workflows: turning AI into a marketing team

     

Outcome:

Build a prompt library to streamline marketing tasks. Use AI thinking to accelerate content, research & strategy. Craft accurate, on-brand, high-quality AI responses, enhancing your MBA digital marketing expertise.

Module 6: AI for Creative Production (Text, Image, Video, Voice)

A modern essential in this MBA in Digital Marketing curriculum.

Key Topics:

  • Using AI for content ideas, scripts, captions, blogs

     

  • Creating images with AI: styles, realism, formats

     

  • Making videos using text-to-video tools

     

  • Generating digital voices and avatars

     

Outcome:

End-to-end content generation using AI tools. Build a digital persona or avatar for marketing or branding. Use AI for fast production of campaign creatives, preparing you as a standout digital marketing MBA graduate.

Module 1: Automation & AI Workflow Systems

A key learning in your MBA in Digital Marketing program at India’s leading digital marketing college.

Key Topics:

  • Understanding end-to-end AI workflows

  • Mapping business processes for automation

  • Connecting multiple tools using logic and triggers

  • Managing data flow securely across platforms

Outcome:

Students will be able to build seamless AI-powered automation workflows for any business using a no-code stack enhancing their MBA in Digital Marketing Online skillset..

Module 2: Backend, Database & Integration Foundations

Essential for future-ready digital marketing MBA professionals.

Key Topics:

  • Creating structured backend systems using no-code tools

  • Managing dynamic data for websites, apps, and automations

  • API integrations for business logic

  • Data access control and role-based permissions

Outcome:

Students will be able to build scalable backend systems and connect them to front-end interfaces or workflows strengthening their MBA in Digital Marketing Online expertise.

Module 3: AI Development Assistants & Code Enhancers

A practical component in this MBA digital marketing curriculum.

Key Topics:

  • Working with AI-powered coding assistants

  • Enhancing productivity using code suggestions

  • Building logic-based workflows and scripts

  • Debugging and error resolution with AI

Outcome:

Students will accelerate their dev workflows using AI and write functional code for automations and app logic with minimal effort, a valuable skill in any MBA in Digital Marketing Online program.

Module 4: Generative AI & Language Model Applications

Integrating AI mastery into your MBA digital marketing journey.
 

Key Topics:

  • Prompt engineering for various business scenarios

  • Understanding tokenization, temperature, and fine-tuning

  • Creating task-specific AI assistants

  • Implementing LLMs in marketing and operations

Outcome:

Students will become capable of designing and deploying smart LLM-based agents that automate conversations, ideation, and analysis a future-ready skill within their MBA in Digital Marketing Online journey.

Module 5: Visual AI & Brand Design Systems

Future-proof learning in your digital marketing MBA program.
 

Key Topics:

  • Generating brand assets using AI

  • Visual storytelling for businesses

  • Creating scalable design systems using AI tools

  • Automating creative production workflows

Outcome:

Students will learn how to generate high-quality branded visuals for social media, ads, and landing pages, all with AI, enhancing their MBA digital marketing outcomes.

Module 6: AI-Powered Website & App Builders

Core part of this MBA in Digital Marketing curriculum.

Key Topics:

  • Building responsive websites and apps

  • Designing user flows and UI components

  • Connecting CMS & databases

  • Publishing and testing real applications

Outcome:

Students will develop and launch their own fully responsive websites or apps without writing code, preparing them as strong digital marketing MBA professionals.

Module 7: Conversational AI & Virtual Assistants

Advanced skill-building in your MBA digital marketing program.

Key Topics:

  • Designing chatbot flows

  • Training AI for intent recognition

  • Integrating chatbots with websites and CRMs

  • Building voice-based and multi-modal assistants

Outcome:

Students will create advanced chatbots and AI agents that handle support, lead gen, and engagement on autopilot, strengthening their MBA in digital marketing capabilities.

Module 8: AI Audio & Video Production

A unique module in this digital marketing MBA course.

Key Topics:

  • Creating AI-generated voiceovers and avatars

  • Editing videos with AI

  • Building multimedia content for marketing

  • Text-to-video and voice transformation workflows

Outcome:

Students will be able to generate complete audio-visual content campaigns using AI, dramatically reducing production time and cost making them industry-ready MBA in Digital Marketing Online graduates.

Module 1: S.C.H.O.L.A.R Framework – Strategic Foundations of Meta Ads

A core module in your MBA in Digital Marketing program at India’s leading digital marketing college.

Key Topics:

  • 7-Phase Mental Model: Setup, Creative, Hooks, Offers, Leads, Automation, Retargeting

  • Cross-campaign clarity for B2C, B2B, and D2C

  • Framework to identify bottlenecks and campaign weak spots

  • Students replicate their own SCHOLAR blueprint

Outcome:

Build a predictable system for structuring, optimizing and scaling Meta ad campaigns using a proven mental model, essential for MBA digital marketing students.

Module 2: Campaign Setup & Infrastructure

A practical learning component in this digital marketing MBA course.
 

Key Topics:

  • Business Manager and Ad Account Setup

  • Domain verification, Pixel, Events, and CAPI

  • Asset and campaign folder structuring

  • Backend readiness for advanced tracking

Outcome:

Master backend ad architecture for clean execution, future scaling, and seamless analytics integration, as part of your MBA in Digital Marketing Online skillset.

Module 3: Campaign Architecture & Funnel Planning

Strategic module for all MBA digital marketing learners.

Key Topics:

  • Cold, warm, and hot audience structures (TOFU, MOFU, BOFU)

  • CBO vs. ABO mapping

  • Campaign stacking and evergreen vs. sprint models

  • Creative rotation timelines

Outcome:

Design full-funnel campaigns tailored to buyer intent and campaign objectives — enhancing your MBA in Digital Marketing Online expertise.

Module 4: Targeting Mastery & Retargeting Sequences

A high-impact module in your MBA in Digital Marketing journey.

Key Topics:

  • Broad, interest, behavior, and lookalike logic

  • Exclusion, overlap reduction, and fatigue control

  • Retargeting by engagement, actions, and time

  • Sequential storytelling with dynamic triggers

Outcome:

Deliver laser-targeted ads with smart retargeting loops that boost conversion rates building confidence as an MBA in Digital Marketing Online professional.

Module 5: Creative Lab & Ad Production

Part of this industry-leading digital marketing MBA curriculum.

Key Topics:

  • PAS, AIDA, and Hook–Bridge–CTA for ad copy

  • Image, video, and carousel creative formats

  • AI-powered creative generation

  • Building swipe files and testing matrices

Outcome:

Create high-performing creatives optimized for scroll, click, and conversion every time, elevating your MBA in Digital Marketing Online outcomes.

Module 6: Lead Generation Campaigns

Critical for effective digital marketing strategies in your MBA digital marketing training.

Key Topics:

  • Instant form campaigns with conditional logic

  • Form length and qualification optimization

  • WhatsApp + Email nurturing sequences

  • Lead scoring and CRM sync logic

Outcome:

Capture high-quality leads and build nurture-ready databases for follow-up success as a digital marketing MBA graduate.

Module 7: Retargeting Funnels & Funnel Recovery

An advanced retargeting module in this MBA in Digital Marketing program.

Key Topics:

  • Funnel drop-off recovery ads

  • BOFU creative sequencing

  • Retargeting by user actions (form views, site visits, video views)

  • Time-based sequencing (1–3–7–14–30 days)

Outcome:

Recover lost conversions with intelligent retargeting that brings cold leads back to life, empowering your MBA digital marketing capabilities.

Module 8: Performance Optimization & Scaling

Key performance module in your digital marketing MBA course.

Key Topics:

  • Key metrics: CTR, CPC, CPL, ROAS, MER

  • Scaling: vertical vs. horizontal vs. budget reallocation

  • Campaign kill/keep/scale logic

  • Optimization SOPs and live dashboards

Outcome:

Confidently scale winners and shut off poor performers using performance data and SOPs a crucial skill for MBA in Digital Marketing Online success

Module 9: CTWA – WhatsApp Integration

Integrating WhatsApp mastery into your MBA digital marketing learning.

Key Topics:

  • Click-to-WhatsApp ads with pre-filled messages

  • Building chatbots using WATI

  • Bulk broadcast flows and segmentation

  • WhatsApp-based CRM workflows

Outcome:

Build automated, AI-powered WhatsApp marketing funnels for lead handling, conversions, and retention, a key capability in your MBA in Digital Marketing Online journey.

Module 10: Sales Campaigns & Offer Positioning

Essential for sales mastery in this MBA in Digital Marketing program.

Key Topics:

  • BOFU sales triggers: scarcity, urgency, bundles

  • Multiproduct vs. single-product ad structures

  • Social proof creatives: reviews, UGC, influencers

  • Promo campaigns: flash sales, festive drops

Outcome:

Drive high-conversion sales campaigns optimized for e-commerce, high-ticket, and lead-gen funnels, enhancing your MBA in Digital Marketing Online expertise.

Module 11: D2C & Ecommerce Campaigns

Advanced ecommerce learning in this digital marketing MBA curriculum.

Key Topics:

  • Product feed setup and catalog retargeting

  • Ad formats: carousel, collection, reels

  • Retargeting: view to add-to-cart to purchase

  • Creative testing for D2C buyers

Outcome:

Run full-stack ecommerce ads for physical products, services, and hybrid funnels, a vital skill in your MBA in digital marketing journey.

Module: App Campaigns & Mobile Conversions

Completing your MBA in digital marketing with mobile marketing expertise.

Key Topics:

  • App SDK and Events tracking

  • Install optimization and retention measurement

  • App-based creatives and click triggers

  • Post-install event optimization

Outcome:

Launch app campaigns and optimize for download, engagement, and LTV from mobile users, strengthening your digital marketing MBA portfolio.

Module 1: Google Ads Fundamentals & Keyword Research

An essential module in your MBA in Digital Marketing program at India’s leading digital marketing college.

Key Topics:

  • Google Ads ecosystem & campaign types

  • Keyword Planner + intent analysis

  • AI-powered keyword clustering

  • Live account creation and keyword research

Outcome:

Understand how Google Ads works, create high-intent keyword lists using AI, and plan ad triggers aligned with business goals core skills for any MBA in Digital Marketing Online student.

Module 2: Campaign Structure + Search Ad Launch

Strategic foundation for your digital marketing MBA journey.

Key Topics:

  • Campaign → Ad Group → Ad hierarchy

  • Match types + ad grouping strategies

  • CBO vs Manual budgets

  • AI tools for ad grouping + setup demo

Outcome:

Build and launch a search campaign using structured grouping, and learn campaign-level configurations for scale and control strengthening your MBA in Digital Marketing Online expertise.

Module 3: Advanced Search + Display Integration

A practical learning module in this MBA digital marketing course.

Key Topics:

  • Responsive, DSA, DKI, DLI

  • Writing AI-optimized search copies

  • Display ad fundamentals + ad types

  • Task: Full campaign creation + demo

Outcome:

Launch advanced search formats and understand how Display complements the funnel. Learn creative automation techniques as part of your MBA in Digital Marketing Online training.

Module 4: Display Ads + Creative AI Tools

Part of this industry-relevant MBA in Digital Marketing curriculum.

Key Topics:

  • Google Display: In-market, affinity, custom

  • Display campaign setup (hands-on)

  • AI tools for image, banner & video ad creation

  • Video walkthrough of campaign publishing

Outcome:

Build a display campaign with creative assets generated via AI. Master audience layering for efficient spend, enhancing your MBA digital marketing skillset.

Module 5: YouTube Ads + Shopping Campaigns

Future-proofing your digital marketing MBA learning.

Key Topics:

  • Video campaign objectives & formats

  • YouTube audience targeting

  • Video ad scripting using AI

  • Shopping campaigns + product feed setup

Outcome:

Launch a YouTube video ad and an eCommerce shopping campaign from scratch. Optimize product feeds and creatives for ROAS, a must-have skill in your MBA in Digital Marketing Online journey.

Module 6: Demand Gen + Performance Max Mastery

An advanced performance marketing module in your MBA digital marketing program.
 

Key Topics:

  • Discovery vs Demand Gen vs PMax

  • Campaign setup walkthrough for both

  • How PMax automates creatives, bidding, and targeting

  • AI-powered content generation for PMax

Outcome:

Understand full-funnel automation with Demand Gen and PMax. Learn how to build smart asset groups and optimize feeds as a digital marketing MBA student.

Module 7: Tracking, Remarketing & Conversion Attribution

Key tracking module in your MBA in Digital Marketing curriculum.

Key Topics:

  • GA4 + GTM + enhanced conversions

  • Offline conversion + CRM import

  • Remarketing: Display, RLSA, YouTube, Customer Match

  • Attribution setup and strategy

Outcome:

Master conversion tracking and data interpretation. Set up remarketing campaigns with accurate retargeting logic, strengthening your MBA digital marketing capabilities.

Module 8: Automation, Scripting & Performance Auditing

A high-impact learning module in your digital marketing MBA program.

Key Topics:

  • Google Ads scripts + GPT for automation

  • Auction Insights + budget pacing

  • Audit types: Technical, Creative, Campaign

  • Final project task: Complete campaign plan + audit

Outcome:

Automate repetitive tasks, build performance dashboards, and perform full-funnel audits using AI and manual checks, enhancing your MBA in Digital Marketing Online expertise.

Module 1: Freelancing Business Setup & Service Packaging

A core part of your MBA in Digital Marketing journey at India’s top digital marketing college.

Key Topics:

  • Define your niche, skill stack, and ideal client profile

  • Create structured service packages (monthly, retainer, one-time)

  • Craft proof-driven credibility assets (testimonials, case studies)

  • Price services based on value metrics and ROI impact

Outcome:

Launch your freelancing business with clearly positioned offerings, credibility markers, and pricing systems built to attract premium clients as a digital marketing MBA professional.

Module 2: Cold Outreach via Email & Social DMs

Essential learning for any MBA digital marketing student aiming for freelancing or consulting success.

Key Topics:

  • DM frameworks for Instagram, LinkedIn, Twitter & WhatsApp

  • Personalization strategies using AI tools

  • Writing attention-grabbing first lines and call-to-actions

  • Cold outreach sequencing and follow-up campaign design

Outcome:

Master client outreach across platforms using ethical, persuasive cold email and DM strategies that get replies, a critical skill for your MBA in Digital Marketing Online growth.

Module 3: Proposal Writing & Pitching Frameworks

Part of the advanced digital marketing MBA curriculum.

Key Topics:

  • Plug-and-play proposal templates for multiple services

  • Offer structuring using problem-solution-outcome logic

  • Presentation frameworks for Zoom and async video pitches

  • Handling typical client concerns during proposal stage

Outcome:

Send proposals that close, with storytelling, psychology, and strong visual formatting baked in to become a standout MBA digital marketing freelancer or consultant.

Module 4: Client Acquisition Funnels & Sales Psychology

Strategic selling module in this MBA in Digital Marketing program.

Key Topics:

  • Funnel setup using lead magnets and AI-powered landing pages

  • Automating follow-ups based on prospect behavior

  • Sales triggers: urgency, reciprocity, proof

  • Understanding client psychology and buying behavior

Outcome:

Create client acquisition funnels that nurture leads automatically and convert them with sales science, strengthening your digital marketing MBA capabilities.

Module 5: Email Scraping & Lead Generation Techniques

Key lead generation module in your MBA digital marketing course.

Key Topics:

  • Scraping leads from directories, LinkedIn & online tools

  • Cleaning data and scoring leads for quality

  • Segmenting leads by niche, budget, and need

  • Building your cold outreach list with precision

Outcome:

Fill your pipeline with warm, relevant leads every week ethically and efficiently as part of your mba in digital marketing skillset.

Module 6: Negotiation, Objection Handling & Closing Deals

Practical sales mastery module in your digital marketing MBA journey.

Key Topics:

  • Pricing frameworks and anchoring strategies

  • Handling budget objections with “Feel–Felt–Found”

  • Winning back clients post-ghosting

  • Contracts, deposits, and secure deal closing systems

Outcome:

Close high-ticket deals confidently, manage objections like a pro, and build airtight contracts for protection as an MBA digital marketing professional.

Module 7: Agency Systems, SOPs & Project Management

Operational excellence module in this MBA in Digital Marketing program.

Key Topics:

  • Creating delivery SOPs for every client stage

  • Setting up project management tools and workflows

  • Reporting structures for weekly/monthly check-ins

  • Hiring, managing, and scaling with remote teams

Outcome:

Build a mini-agency backend complete with SOPs, workflows, and systems to deliver work at scale, strengthening your MBA digital marketing readiness.

Module 8: Client Retention & Upsell Playbooks

A must-learn module in your digital marketing MBA curriculum.

Key Topics:

  • 30-60-90 day client onboarding & satisfaction roadmap

  • Templates for monthly review calls and ROI discussions

  • Upsell frameworks for new offers and higher retainers

  • Building a high-referral ecosystem from existing clients

Outcome:

Grow lifetime client value, reduce churn, and build a referral engine that brings repeat business — key for your MBA in digital marketing freelancing or agency goals.

Module 1: Amazon Ads Mastery

An advanced module in your MBA in Digital Marketing program at India’s top digital marketing college.

Key Topics:

  • Sponsored Products, Sponsored Brands & Display Ads deep dive

  • ASIN & Keyword targeting strategies

  • Campaign structure & Storefront setup

  • Budget optimization using ACoS & ROAS

  • Amazon Attribution for off-Amazon campaigns

Outcome:

Launch and scale Amazon ad campaigns that convert with expert-level control over spend, targeting, and tracking as part of your MBA digital marketing learning.

Module 2: LinkedIn Ads for B2B Growth

Strategic B2B marketing learning in this digital marketing MBA course.

Key Topics:

  • Job role, industry & skill-based audience targeting

  • Campaign types: Document Ads, Lead Gen Forms, Message Ads

  • Funnel planning using LinkedIn Insight Tag

  • Optimization to reduce CPL and maximize SQLs

  • Structuring full-funnel B2B ad journeys

Outcome:

Master B2B lead generation and brand-building with LinkedIn Ads that speak directly to decision-makers, enhancing your MBA in Digital Marketing Online expertise.

Module 3: Reddit & Quora Ads for Niche Domination

Unique learning component in your MBA digital marketing program.

Key Topics:

  • Interest-layered targeting on Quora and Reddit

  • Creating high-credibility ad creatives

  • Promoted Answers vs Display Ads (use cases)

  • Subreddit-specific strategies and ad placement

  • Pixel setup for event tracking on both platforms

Outcome:

Unlock niche audiences through contextual targeting and native storytelling on Reddit and Quora, strengthening your MBA in Digital Marketing Online skillset.

Module 4: Snapchat Ads for Gen Z Funnels

Part of this practical MBA in Digital Marketing curriculum.

Key Topics:

  • Vertical-first creative production (video + motion)

  • Using AR Lenses, Story Ads & Collection Ads

  • Snap Pixel setup and tracking

  • Visual scripting and copywriting for attention

  • Audience Match & layered retargeting

Outcome:

Build scroll-stopping Snap campaigns that engage, convert, and retarget Gen Z at scale, making you a strong MBA digital marketing professional.

Module 5: Conversion Tracking & Attribution Systems

Critical tracking module in your digital marketing MBA course.

Key Topics:

  • GTM setup for Meta, Google & LinkedIn

  • Enhanced Ecommerce tracking via GA4

  • Funnel tracking & custom event setup

  • Best practices for UTM structuring

  • Attribution models (first-click, last-click, DDA)

Outcome:

Track every click, lead, and sale across platforms with precision attribution and data pipelines, strengthening your MBA in digital marketing capabilities.

Module 6: Excel for Media Buyers

Essential data module in this MBA digital marketing program.

Key Topics:

  • ROAS, CAC, and CPL calculator building

  • Using Pivot Tables for campaign insights

  • Forecasting and pacing media budgets

  • Downloadable templates for reporting

Outcome:

Become data-smart forecast spends, calculate returns, and manage campaign sheets like a media analyst in your digital marketing MBA journey.

Module 7: Power BI & Looker Studio for Reporting

Advanced reporting module in your MBA in Digital Marketing curriculum.

Key Topics:

  • Connecting Google, Meta & GA4 data streams

  • Building live, auto-refreshing performance dashboards

  • Visual breakdowns of ROAS, CAC, LTV, MER

  • Export-ready dashboards for agencies & clients

Outcome:

Present your campaign performance with visual clarity and executive-level dashboarding, enhancing your MBA digital marketing outcomes.

Apply Now

India’s Leading Trainers for MBA in Digital Marketing Online

MBA in Digital Marketing Online Mentors

Our MBA in Digital Marketing Online is taught by top digital marketing experts, AI specialists, and agency leaders. Learn directly from practitioners who’ve managed ₹300+ Cr in ad spends and built viral brands. With real-world insights and hands-on mentorship, your learning goes far beyond textbooks.

Mentors Behind Your MBA Journey

Academic Advisors for MBA in Digital Marketing Online

Our MBA in Digital Marketing Online is backed by academic leaders with decades of experience in management and higher education. They guide curriculum design, quality control, and ensure the program meets global academic standards. Learn with confidence, knowing your education is shaped by renowned PhDs and professors.

Certifications You Earn

MBA in Digital Marketing Course Certifications

Each term of the MBA in digital marketing is strategically designed to prepare you for specific certifications. Here’s how your learning translates into industry-recognized credentials:

Module Certifications Prepared For
SEO & Website Optimization HubSpot SEO, Google Analytics, SEMrush SEO Toolkit
Google Ads Google Ads (Search, Display, Video, Shopping, Apps)
Meta Ads Meta Digital Marketing Associate, Media Buying & Planning
Email & CRM Marketing Internal Certification by Digital Scholar + HubSpot Email Certification
AI in Marketing Digital Scholar’s AI Marketing Certificate
Social Media Strategy Meta Blueprint, HubSpot Social Media, Digital Scholar’s In-House Certificate
Landing Pages & CRO Internal Certification by Digital Scholar
Analytics & Reporting GA4, Power BI, Looker Studio (Digital Scholar Certified Analytics Projects)
LinkedIn & Personal Branding Digital Scholar Certification in Personal Branding Strategy
Business Strategy & Capstone Real-World Simulation + Capstone Review Panel (Certified by Digital Scholar)

MBA in Digital Marketing Course Fees

The MBA in Digital Marketing course fees at Digital Scholar is ₹1,00,000 + GST with easy EMI options available. Contact us to know for discounts on your MBA in Digital Marketing course fees today.

Master Marketing with an MBA in Digital

What is MBA in Digital Marketing?

An MBA in Digital Marketing is a specialised business degree focused on digital marketing strategies, tools, and leadership. Unlike general MBAs, an MBA digital marketing program trains you in SEO, social media, performance marketing, automation, and AI tools alongside business management.
Digital Scholar’s online MBA in Digital Marketing combines advanced digital skills with real agency experience, making you job-ready for high-paying marketing roles. This is the perfect course if you want to master digital marketing, build a strong portfolio, and lead in the digital business world.

Job After MBA in DIgital Marketing

Career Scope of MBA in Digital Marketing

With an MBA digital marketing degree, you can build a career in digital marketing management, performance marketing, or even start your own agency. This online MBA in Digital Marketing ensures you have the skills to excel in every area of digital marketing. Some of them are

1. Digital Marketing Manager

Lead brand campaigns, strategy, and teams for business growth.

2. Performance Marketer

Run ROI-driven ads on Google, Meta, and other platforms for measurable results.

3. SEO & SEM Specialist

Optimise websites and run paid search campaigns to increase traffic and sales.

4. Social Media Manager

Build brand presence and engagement across Instagram, LinkedIn, YouTube, and more.

5. Content Marketing Manager

Plan and create high-converting blogs, videos, and digital assets.

6. AI Marketing Strategist

Use AI tools to automate marketing workflows and improve performance.

7. Freelancer or Consultant

Offer services independently with strong earning potential worldwide.

8. Digital Marketing Trainer or Coach

Teach digital marketing skills to students, professionals, or corporates.

9. Entrepreneur / Agency Founder

Start your own digital marketing agency or online business.

1. Digital Marketing Manager

The salary of someone who completed an MBA in Digital Marketing as a Digital Marketing Manager is ₹4–6 LPA for freshers and ₹10–20 LPA for experienced professionals.

2. Performance Marketer

The salary of someone who completed an MBA in Digital Marketing as a Performance Marketer is ₹3–5 LPA for freshers and ₹8–15 LPA with experience.

3. SEO & SEM Specialist

The salary of someone who completed an MBA in Digital Marketing as an SEO & SEM Specialist is ₹2.5–4 LPA for freshers and ₹6–12 LPA for experienced roles.

4. Social Media Manager

The salary of someone who completed an MBA in Digital Marketing as a Social Media Manager is ₹3–4.5 LPA for freshers and ₹7–12 LPA for experienced professionals.

5. Content Marketing Manager

The salary of someone who completed an MBA in Digital Marketing as a Content Marketing Manager is ₹3–4 LPA for freshers and ₹6–10 LPA with experience.

6. AI Marketing Strategist

The salary of someone who completed an MBA in Digital Marketing as an AI Marketing Strategist is ₹4–6 LPA for freshers and ₹10–18 LPA for experienced candidates.

7. Freelancer or Consultant

The earning potential of someone who completed an MBA in Digital Marketing as a Freelancer or Consultant ranges from ₹25,000–₹50,000 per month initially to ₹1–2 Lakh+ per month with an established client base.

8. Digital Marketing Trainer or Coach

The salary of someone who completed an MBA in Digital Marketing as a Trainer or Coach is ₹3–5 LPA for entry-level trainers and ₹8–15 LPA+ for experienced faculty or corporate trainers.

9. Entrepreneur / Agency Founder

The income of someone who completed an MBA in Digital Marketing and started their own agency can range from ₹50,000 per month initially to ₹5–10 Lakhs+ monthly revenue as they scale their business.

MBA in Digital Marketing Salary

Salary After MBA in Digital Marketing

An MBA in Digital Marketing not only equips you with advanced marketing skills but also ensures strong earning potential across roles. Here is a breakdown of expected salaries for various roles after completing your MBA in Digital Marketing.

Digital Scholar in the News

Digital Scholar Featured By Top Media

Digital Scholar has been featured on The Hindu, Times of India, YourStory, India Today, DT Next, ED Times, ANI, Mid Day, Hans India, Indian Express and much more

Frequently Asked Questions

FAQs

  1. What is an MBA in Digital Marketing?
    An MBA in Digital Marketing is a business degree focused on digital marketing strategies, tools, and leadership. It combines traditional MBA subjects with advanced digital marketing modules. This MBA digital marketing program prepares you for managerial roles in the digital industry.
  2. Why should I choose Digital Scholar for my MBA in Digital Marketing?
    Digital Scholar offers India’s only agency-style MBA in Digital Marketing. You learn from top digital marketing trainers with real industry experience. It is the best digital marketing college for practical, job-ready skills.
  3. Is this an online MBA in Digital Marketing course?
    Yes, Digital Scholar offers both online MBA in digital marketing and hybrid classroom options. You can study from anywhere with live sessions, LMS access, and mentorship. This flexibility makes it one of the best online MBA digital marketing programs in India.
  4. What are the eligibility criteria for MBA in Digital Marketing?
    You need a bachelor’s degree from any recognised university. No CAT, MAT, or GMAT is required for this MBA in Digital Marketing. Just clear a simple aptitude test and personal interview to get started.
  5. What is the duration of this MBA digital marketing course?
    The MBA in Digital Marketing at Digital Scholar is a 1-year program. It combines live classes, practical projects, and internships. This fast-track format ensures you enter the job market quickly.
  6. What is the fee for MBA in Digital Marketing at Digital Scholar?
    The MBA in Digital Marketing fees start at an affordable range compared to private MBA colleges. Scholarships up to 50% are available based on merit and interviews. You can also opt for EMI payment options for your ease.
  7. Do I get placement support after MBA in Digital Marketing?
    Yes, Digital Scholar offers 100% placement assistance for its MBA digital marketing students. We have 400+ hiring partners across India and UAE. You can get roles in top companies as a Digital Marketing Manager, Strategist, or Performance Marketer.
  8. What certifications will I receive in this MBA digital marketing program?
    You will receive an MBA degree from Woolf (EU accredited). Plus, module-wise certifications from Google, Meta, HubSpot, and Digital Scholar. These certifications make your digital marketing MBA portfolio globally recognised.
  9. Who are the trainers for this MBA in Digital Marketing?
    You will learn from Sorav Jain and Rishi Jain, India’s top digital marketing mentors. They have trained 400,000+ students and managed ₹300Cr+ ad spends. Your learning comes directly from industry leaders, not just academic faculty.
  10. What is the digital marketing job scope after this MBA?
    Digital marketing has a vast career scope with growing demand globally. You can become a digital marketing manager, strategist, performance marketer, or AI marketing consultant. This MBA digital marketing course prepares you for high-paying digital roles.
  11. Does this MBA cover AI and automation modules?
    Yes, this MBA in Digital Marketing includes AI marketing, automation tools, and workflow systems. You learn tools like ChatGPT, n8n, Zapier, and Midjourney. This makes your profile stand out in the evolving digital marketing industry.
  12. Is the MBA in Digital Marketing degree recognised abroad?
    Yes, it is accredited under the European Credit Transfer System (ECTS). Your MBA digital marketing degree is valid in the US, UK, Canada, and 50+ countries. You can even transfer credits for further international education.
  13. Can I do freelancing after this MBA digital marketing program?
    Absolutely. The program includes modules on freelancing, pricing, outreach, and client acquisition. You can build your freelancing business with confidence post your MBA in Digital Marketing.
  14. Does this MBA include real brand projects?
    Yes, it is an agency-style MBA digital marketing course with live brand projects. You work on ads, websites, automation, and SEO for real clients. This practical exposure builds your portfolio for jobs and freelance work.
  15. What is the admission process for this MBA in Digital Marketing?
    Fill out the online application form on Digital Scholar’s website. Clear a basic aptitude test and personal interview. Once shortlisted, pay the admission fee to secure your seat.
  16. Is this MBA digital marketing course suitable for fresh graduates?
    Yes, fresh graduates can enrol in this MBA in Digital Marketing program. It will give you an edge in the job market with practical digital skills. You enter your career as an industry-ready digital marketing professional.
  17. Can working professionals join this online MBA digital marketing course?
    Yes, the program is designed for working professionals too. With online live classes and weekend schedules, you can learn while working. Upgrade your career with this flexible MBA in Digital Marketing.
  18. Does Digital Scholar help with internships during the MBA?
    Yes, Digital Scholar provides internship opportunities with brands and agencies. You will gain hands-on experience as part of your MBA digital marketing training. This makes your resume stronger for placements.
  19. What salary can I expect after MBA in Digital Marketing?
    Freshers can expect ₹3 to 6 LPA, while experienced professionals can get ₹8 to 15 LPA. Some students have received even higher packages based on skills and performance. Your digital marketing MBA ensures strong ROI with career growth.
  20. How do I apply for the MBA in Digital Marketing at Digital Scholar
    Visit Digital Scholar’s website and go to the MBA Digital Marketing section. Fill in the enquiry form and book your admission call. The team will guide you through the entire application and scholarship process.

Scholarship upto 5.5 L