Businesses (large and small scale) are resorting to Marketing Automation to expedite the regular, mundane marketing tasks to achieve efficiency. With the evolution of the Internet, finding new leads, generating sales, and online advertising have become more accessible than ever. In this article, we shall dive into who the most in-demand Marketing Automation Experts in India are, their job, experience and more.
Introduction
The objective of every business is to generate leads and nurture those leads to the point of sales generation. Earlier, this used to be a long-drawn process with multiple complexities. However, with the evolution of the Internet, businesses are now employing well-researched and practical strategies that automate this process to achieve maximum conversions. In short, Marketing Automation helps companies to generate targeted leads, funneling these leads based on information gathered and, using the help of the strategies above, converting these leads into potential prospects.
What do Marketing Automation Experts Do?
With the internet expanding and digital footprint becoming more crucial than ever, businesses need to generate engagement with their audience to stay relevant. A Marketing Automation Expert creates marketing campaigns by opting for appropriate marketing strategies, collecting data, and using the right tools to optimize conversion, maximize efficiency, increase sales and revenue, and cut overall operational costs. To summarize, Marketing Automation Experts in India ensure that a brand/business is connected with its customers through the relevant and timely generation of content, ultimately leading to growth and expansion in the target audience.
How much do Marketing Automation Experts Charge?
With new businesses coming up yearly, data denotes a surge in demand for Marketing Automation Experts in India. It is because companies realize that marketing is the most streamlined and organic way of growing a business with minimal cost to the company. That is why the need for Marketing Automation experts is ever-increasing. Now the salary of an average Marketing Automation Expert depends on several criteria, as is with every position in any industry. Some of these criteria are as follows.
Experience
Since this job involves tackling data, and market challenges, coming up with creative solutions to internal and external problems, and devising marketing strategies tailored for each business, the salary of Marketing Automation Experts in India largely depends on the experience that they have had in the field and the number of industries they have worked in. With experience comes the ability to manage expectations, set realistic goals, and conduct thorough market research to develop a well-drafted campaign strategy that benefits the company with minimal marketing investment.
Credentials
Different experts have different credentials, and these credentials play a deciding role in determining the salary of each automation expert. There are various courses (both online and on-site) that one can take up to be accredited. The reputation of the institution offering the credentials does make a difference. For example, inbound marketing courses by the HubSpot Academy is highly known as one of the most highly acclaimed accreditation and certification a marketing expert can have.
Expertise
While an automation expert would have to spearhead the marketing campaign, their knowledge in their respective fields also decides whether their salary slab is high-tier, average-tier, or low-tier. Their skills and business acumen, design, execution, management, and troubleshooting ability decide precisely how much their salary would be.
Resources
While the business provides most resources needed in running a marketing automation campaign, specific resources must be brought in by the expert(s). It can include soft skills, marketing teams, research teams, software, clientele, etc. If an expert comes equipped with these resources, their salary will always be higher compared to their less-prepared competitors.
Top 10 Marketing Automation Experts and Consultants in India
The Indian Economy is a diverse and ever-growing economy that nurtures new businesses, and with the genesis of these businesses comes the requirement for Marketing Automation Experts in India. Every industry has its leaders in experience, accolades, and more. Here are the ten best and most sought-after automation experts/companies in India.
1. Rishi Jain
Expertise in Digital Marketing, Marketing Automation, Marketing Coach, and Growth Marketing.
Rishi Jain is one of India’s leaders in business, marketing, and Automation. Highly experienced in Digital Marketing, Rishi Jain is one of the biggest names in the marketing world. Besides being one of the best marketing automation experts in India, Rishi is an excellent consultant and coach, having trained over 50,000 people in marketing automation.
Rishi Jain co-founded Digital Scholar with Sorav Jain at the age of 24, India’s only Agency-Style Digital Marketing Institute in Chennai. He designs the curriculum for online digital marketing course and offline digital marketing course.
Apart from delivering digital marketing talks, his expertise lies in Automation. Rishi Jain’s address at TEDxYouth@CRIS on The World Of Automation talks about how automation and artificial intelligence impact the world and how people can leverage it.
Located In: Chennai, Tamil Nadu
Social Profiles:
2. Sudin Baraokar
Expertise in Blockchain, Artificial Intelligence (AI), ERP, Business Strategy, Marketing Automation, Advanced & Predictive Analytics, Strategic Planning, Corporate Development & Strategy, ERP, Investment Banking, and more.
One of the world’s most highly acclaimed and sought-after technologists in AI, Sudin hails from prestigious institutes like SBI, IBM, Barclays, and GE. He has worked with multiple Fortune 500 companies and has been Global IT Advisor. Sudin has valuable experience in cybersecurity, Manufacturing, Fintech, Energy, Telecom, Automation, Blockchain, Core Banking, IOT, and much more.
Also visit, www.sudinbarokar.com
Located In: Pune, India
Social Profiles:
3. Digiligo
Expertise in Corporate Communications, Marketing Automation, Brand Strategy, and Content Marketing.
It is a well-established and reputed company specializing in digital branding, customer experience, and digital marketing. They currently serve clients across India, North America, Europe, Africa, the Middle East, and Australia.
Located In: Bengaluru, Karnataka
Contact: +(91) 8660242269
Social Profiles:
4.Krish TechnoLabs
Expertise in Inbound Marketing, Video Marketing, Marketing Automation, SEO, UX Design, Website Maintenance, Retargeting and Remarketing, PPC.
Krish is a name closely associated with digital commerce focusing primarily on eCommerce. They have helped businesses in India, the UK, the USA, and UAE grow and evolve with data-driven marketing strategies.
Located In: Ahmedabad, Gujarat
Social Profiles:
5. Whizcrow Technologies Pvt Ltd
Expertise in Brand Strategy, Retargeting & Remarketing, International and Local SEO, Marketing Automation Machine Learning, and AI.
A wizard in marketing automation, the team at Whizcrow has helped their clients generate north of $2 Billion in revenue in 5 years. They have clients in the Asia-Pacific, Canada, Africa, the Middle East, Europe, the UK, and the United States.
Contact: +(91) 98332 04917
Social Profiles:
6. NMG Technologies
Expertise in Inbound Marketing, Lead Generation, Backlink management, Public Relations, Brand Management, Marketing Automation, etc.
A global force in digital marketing, data-driven marketing, SEO, web development, and more. They have been working with small businesses and enterprises in designing and executing marketing automation projects.
Located In: India (Gurgaon), USA (Los Angeles and Las Vegas)
Contact: +(91) 124-4424655
Social Profiles:
7. INBOUNDSYS
Expertise in Marketing Automation, Programmatic Advertising, Video Marketing, Online Reputation Management, Lead Generation, Email Marketing, Amazon Marketing, PPC.
Specializing in sales automation and providing comprehensive marketing solutions, INBOUNDSYS is an accredited and award-winning MarTechn company with global clients. Their team comprises some of the most experienced and driven Hubspot CMS experts. INBOUNDSYS is the oldest Hubspot partner agency operating out of India (est. 2012). They have also received the ‘Top100 Marketing and Advertising Companies Award‘.
Located In: Karnataka, India
Contact: +(91) 99801 43044
Social Profiles:
8.upGrowth
Expertise in Marketing Automation, Programmatic Advertising, Video Marketing, Online Reputation Management, Lead Generation, Email Marketing, Amazon Marketing, PPC.
Having worked with several brands and in many industries, upGrowth is one of the most prominent names in the world of marketing automation. The founders of this company have worked with Times Internet, Google India, Royal Challengers Bengaluru, Fi.Money, LendingKart, Scripbox and more.
Located In : Pune, India
Contact: +(91) 97663 34689
Social Profiles:
9. Web Impetus
Expertise in APP Store Optimization, Marketing Automation, Lead Generation, SEO, Market Research, Community Management, Instagram Marketing, and Social Media Monitoring.
A brand new entrant in the sea of digital marketing consultancy businesses, Web Impetus has been doing quite well. Young minds work harmoniously to revolutionize marketing automation for each client to boost overall market influence. They are a team of 20 experienced and adept individuals offering 360 different digital marketing services.
Located In: Noida, India
Contact: +(91) 8700693918 / +(91) 9899369691
Social Profiles:
10. Touchstone Infotech
Expertise in Lead Generation, Marketing Automation, UX Design, Web Design, Content Creation, Influencer Marketing, Public Relations, etc.
The team at Touchstone Infotech specializes in analyzing trends and devising business marketing strategies and marketing automation tailored to each business.
Located In: India (Delhi & Karnataka), USA
Contact: +(91) 85879 99666
Social Profiles:
Conclusion
The best marketing automation expert/consultancy firm for a particular company depends on its goals (both long-term and short-term), the budget and resources it can allocate to marketing automation, the company’s size, its vision for the company, and other such factors.
It is essential for every business to expand digitally, and marketing automation is the best way to go about it. Therefore, when hiring a firm or a consultant, each company must take into consideration their needs and then check if the automation expert can provide those services and possesses the skills needed to execute a campaign that helps in diversification and revenue growth.
