Growth hacking is the process of rapidly accelerating the growth of a business or organization through the use of unconventional tactics. And while it’s most commonly associated with startups, growth hacking can be used by any company – big or small – to achieve explosive growth.
Youtube has become one of the most popular social media platforms, with over 1.5 billion monthly active users. And while it may seem like an easy platform to grow on, a lot goes into becoming a successful YouTuber.
If you want to take your YouTube channel to the next level, you need to start growth hacking. In this blog post, we’ll show you 20 of the best YouTube growth hacking techniques that will help you get more views, subscribers, and engagement.
Before going into youtube growth hacks, learn how to create & set up a youtube channel in 4 simple steps.
Now, Let’s dive in!
Top 20 YouTube Growth Hacking Techniques
Here is the list of top 20 YouTube growth hacking techniques for you, which you must know as a Youtuber;
1. YouTube Growth Hacking Technique: Create Compelling Content
This should go without saying, but it’s still worth stating. If you want people to watch your videos, you need to create content worth watching. This means creating videos that are informative, entertaining, and visually appealing.
The benefit of creating compelling content is two-fold. Not only will it help you attract more viewers, but it will also keep them coming back for more.
For example, if you run a beauty channel, you should create videos that teach your viewers how to do specific makeup looks. But you should also mix in some videos that are just for fun, like hauls or product reviews. This way, your viewers will always have something new and exciting to watch.
2. YouTube Growth Hacking Technique: Optimize Your Thumbnails
Your thumbnail is what appears in the search results and on your channel page, so it’s important to make sure that it’s optimized for clicks.
Make sure that your thumbnail is high-resolution and that it accurately represents the content of your video. It would help if you also experimented with different thumbnail designs to see which ones perform the best.
The advantage of this growth hacking technique is that it can help you increase your click-through rate, which will lead to more views.
For example, you could try adding text to your thumbnail or using a close-up of your face instead of a full-body shot.
3. YouTube Growth Hacking Technique: Optimize Your Titles And Descriptions
If you want people to find your videos, you need to optimize your titles and descriptions for SEO. This means using relevant keywords and phrases people are searching for on YouTube.
You should also make sure that your titles and descriptions are compelling and accurately represent the content of your videos. This will not only help you rank higher in the search results, but it will also help you attract more clicks.
The benefit of this growth hacking technique is that it can help you increase your organic reach and get more views.
For instance, let’s say you run a cooking channel and you want to rank for the keyword “vegan recipes.” You would need to include the keyword in your title, description, and tags to do this. You would also need to ensure that your video is about vegan recipes.
5. YouTube Growth Hacking Technique: Use Playlists
Playlists are an excellent technique to keep viewers interested in your content. By similar grouping videos, you can encourage viewers to watch more than one of your videos in a single sitting.
Not only that, but playlists can also help you rank higher in the search results. This is because YouTube prefers videos that are part of a playlist. The usefulness of this growth hacking technique is that it can help you increase your watch time and get more views.
For example, if you have a fitness channel, you could create a workout playlist that includes all of your fitness videos. Or, if you have a classical dance channel, you could create a playlist of your favourite dance performances.
6. YouTube Growth Hacking Technique: Use Annotations
Annotations are a great way to encourage people to watch more of your videos. Adding annotations to your videos can provide viewers with links to other related videos. This is a great way to keep people engaged and increase your watch time.
Annotations can help you increase your views and subscribers. This is because they can help promote your other videos and keep people watching your content.
For example, let’s say you have a dance channel and have just released a new tutorial video. You could add an annotation to the video that links to your other tutorial videos. This way, viewers can easily find and watch your other videos.
7. YouTube Growth Hacking Technique: Collaborate With Other YouTubers
One of the best ways to grow your YouTube channel is to collaborate with other YouTubers. This can help you reach a new audience and get more views.
When choosing collaborators, it’s important to ensure they have a similar audience to you. This way, you can be sure that their viewers will be interested in your content.
It’s also important to choose collaborators who you enjoy working with. This will make the process of creating videos more enjoyable.
The benefits of this growth hacking technique are that it can help you reach a new audience and get more views. It can also allow you to connect with several other YouTubers.
For example, let’s say you have a skincare channel and want to collaborate with another YouTuber with a similar audience. You could do a joint video where you review each other’s products. Or you could do a tag video where you answer questions about skincare.
8. YouTube Growth Hacking Technique: Use End Screens
End screens are a great way to keep people watching your videos. Adding end screens to your videos can provide viewers with links to other related videos.
End screens can help you increase your views and subscribers. This is because they can help promote your other videos and keep people watching your content.
For example, let’s say you have a gadget channel and have just released a new tutorial video. You could add an end screen to the video that links to your other tutorial videos. This way, viewers can easily find and watch your other videos.
9. YouTube Growth Hacking Technique: Make the Most Of Your Video Cuts
One of the best ways to keep people watching your videos is to optimize your video cuts. When editing your videos, it’s important to ensure that your cuts are seamless and flow well.
This will help keep people engaged and prevent them from getting bored or frustrated.
It’s also important to ensure that your videos are the right length. If your videos are too long, people will lose interest. But if your videos are too short, people won’t get the full value of your content.
Some of the video cuts types:
- Fade in/fade out
For example, let’s say you’re editing a dance tutorial video. You could use a crossfade to transition between the different steps. Or you could use a wipe to reveal the next step.
10. Youtube Growth Hacking Technique: Using Quora And Your Blog To Boost Your Film’s Visibility
Quora is a great platform to promote your YouTube videos. This is because you can reach a new audience and get more views.
When promoting your videos on Quora, you must ensure that you’re providing value. You should only post links to your videos if they’re relevant to the discussion.
It’s also important to make sure that you’re not spamming. This means you should only post a few links to your videos and not post them all at once.
Promoting your videos on your blog is also a great way to get more views. This is because you can reach a new audience and get more exposure for your videos.
The benefit of this growth hacking technique is that it can help you reach a new audience and get more views.
For example, let’s say you have a travel channel and want to promote your videos on Quora. You could post a link to your latest video in a thread about travel tips. Or you could post a link to your video in a thread about the best travel destinations.
11. Youtube Growth Hacking Technique: How To Optimize Your Video’s Keywords
Optimizing your keywords is important so viewers can easily find your videos. When choosing keywords, it’s important to ensure they’re relevant to your video.
It’s also important to ensure you’re not using too many keywords. This will make your video seem spammy and get you banned from YouTube.
The benefit of this growth hacking technique is that it can help you get more views and exposure for your videos.
For example, let’s say you have a cooking channel and want to optimize your keywords. You could use keywords such as “cooking,” “recipes,” and “food.”
12. YouTube Growth Hacking Technique: How To Use YouTube Video Ads
YouTube is the second largest search engine, so it’s no surprise that many businesses are using it as a platform to reach their target audiences. And while organic reach is great, sometimes you need a little boost to get your videos in front of more people.
That’s where YouTube ads come in. By running ads on your videos, you can significantly increase the number of views and engagement on your channel.
But before you start running ads, there are a few things you need to know. We’ll share everything you need to know about running YouTube ads, from the different types of advertisements to the targeting options.
🔴 Types of YouTube Ads
The first thing you need to know about running YouTube ads is that there are several different types of ads you can choose from. Here’s a quick overview of each:
1. Display Ads:
Display ads are the banner ads that you see on websites. They can be static or animated and usually include images and/or text. On YouTube, display ads appear on the right-hand side of the video player or above the suggested videos list.
2. Overlay Ads:
Overlay ads are semi-transparent banner ads that appear on the bottom 20% of your video. They can include images, text, and a call-to-action (CTA), and they’re clickable.
3. Skippable In-Stream Ads:
Skippable in-stream ads are the most common type of YouTube ad. Viewers have the option to skip the ad after 5 seconds.
4. Non-Skippable In-Stream Ads:
Non-skippable in-stream ads are similar to skippable in-stream ads, except that viewers can’t skip the ad. They’re typically 15 or 20 seconds long and can appear before, during, or after a video.
5. Bumper Ads:
Bumper ads are short, non-skippable ads that are 6 seconds or less. They appear before a video, and they can’t be skipped.
6. Sponsored Cards:
Sponsored cards are clickable cards that appear on the right-hand side of the video player or above the suggested videos list. They can include images, text, and a CTA, which are relevant to the video you’re watching.
Youtube Ads are an effective way to increase the reach of your videos and promote your channel.
13. Youtube Growth Hacking Technique: Check Your Analytics For Useful Insights
As a YouTube creator, tracking your analytics and understanding what your viewers are engaging with is important. This way, you can create content they’ll love and keep them coming back for more.
One way to get actionable insights from your analytics is to look at the watch time reports. This report shows how long viewers watch your videos, which can give you an idea of what type of content they enjoy.
If you notice that viewers are only watching your videos for a short time, you may want to consider creating longer videos or breaking up your content into smaller chunks. On the other hand, if viewers are watching your videos all the way through, you know you’re doing something right!
Another way to get actionable insights from your analytics is to look at the demographics reports. This report shows your viewers’ age, gender, and location.
This information can help decide what type of content to create. For example, if you notice that most of your viewers are female, you may want to create content that appeals to them.
If you want to get the most out of your YouTube channel, then it’s important to track your analytics and use the insights you find to improve your content.
14. Youtube Growth Hacking Technique: Your Video Content Must Be A/B Tested
If you want to improve the performance of your channel, then it’s important to A/B test your video content. This means creating two different versions of a video and testing them with a small group of viewers to see which one performs better.
For example, you could create two different thumbnails for a video and test which one gets more clicks. Or you could create two other titles for a video and test which one gets more views.
A/B testing is a great way to improve the performance of your channel because it allows you to test different ideas and find the ones that work best for your audience.
15. Youtube Growth Hacking Technique: Attract A New Audience And Retain Your Current One With Hooks
A key metric for any YouTube channel is retention: Are viewers sticking around to watch your content, or are they hitting the back button after a few seconds?
There are many ways to improve retention on your channel, but one of the most effective is to create engaging thumbnails and titles for your videos.
Your thumbnail is what appears in the search results and on your channel page, so it’s important to make sure it’s eye-catching and relevant to the video.
Your title is what appears above your thumbnail in the search results, so it’s important to make sure it accurately describes your video and entices viewers to click.
Both thumbnails and titles are important for retention, so it’s important to spend some time testing different ideas to see what works best for your channel.
16. YouTube Growth Hacking Technique: Concentrate On Keeping Current Subscribers
If you want to grow your channel, it’s important to focus on your existing subscribers. These people are already interested in your content and are more likely to watch your videos and share them with their friends.
There are many ways to keep your existing subscribers engaged, but one of the most effective is to create exclusive content for them. This could be something as simple as a behind-the-scenes video or a Q&A session with you and your team.
Another way to keep your existing subscribers engaged is to interact with them in the comments section of your videos. This shows that you’re listening to their feedback and care about what they say.
17. YouTube Growth Hacking Technique: Host A Live Stream
Live streams are a great way to engage with your audience and create exclusive content for them. They also have the added benefit of being unedited and unscripted, which gives them a feeling of authenticity that viewers crave.
If you’re thinking of hosting a live stream, then there are a few things to remember. First, you must promote your live stream in advance so your viewers know when to tune in.
Second, you need to have a clear purpose for your live stream. What are you trying to achieve? Are you looking to answer questions from your viewers or show them something specific?
Third, you need a backup plan in case something goes wrong. It’s always a good idea to have a pre-recorded version of your live stream that you can fall back on if things go south.
18. YouTube Growth Hacking Technique: Start Focusing On Watch Time
If you want to grow your YouTube channel, then you need to focus on watch time. This is the time people spend watching your videos, and it’s a key metric for YouTube.
There are many ways to increase watch time on your channel, but one of the most effective is to create longer videos. This doesn’t mean that you should pad out your videos with filler content, but you should try to create videos that are around 10 minutes long.
Another way to increase watch time on your channel is to create a series of videos. This could be a how-to series or a behind-the-scenes series that gives viewers a reason to return for more.
19. YouTube Growth Hacking Technique: Youtube Polls Hack
You can use Youtube polls to grow your channel and get feedback from your viewers about what type of content they want to see.
To create a poll, you must go to the “Creator Studio” tab and click on “Live Streaming”. From there, you’ll be able to create a poll and select when you want it to appear in your live stream.
For example, you could ask your viewers what type of content they want to see more of, or you could ask them for their opinion on a particular topic.
20. YouTube Growth Hacking Technique: Make Customers Feel Appreciated
You need to focus on making your subscribers happy if you want to grow your YouTube channel. This means creating content they enjoy watching and interacting with within the comments section.
It also means being responsive to their feedback and trying to implement their suggestions where possible. After all, they’re the ones who are helping you grow your channel, and they should be rewarded for it.
For example, you could create a video thanking your subscribers for their support or give them a shout-out in your next video.
Growth hacking isn’t an entirely new thing. The marketing departments of social media sites such as Facebook and LinkedIn were also concerned with user growth and interaction.
Please keep in mind that the process will include a lot of examinations and hard work. It’s a complicated process that can’t be reduced to using one growth hacker for your firm and hoping for the best.
These are just a few YouTube growth hacking techniques you can use to grow your channel. Experiment with different tactics and see which ones work best for you. And don’t forget to keep an eye on your watch time!
If you’re interested in learning more about youtube marketing, you can check out the Digital Scholar’s Youtube Mastery Course
Thanks for Reading!