Wipro is one of the leading names in the IT industry. In these 75 years of their growth, they have expanded each of their wings and gained success in each of them. Today, we analyse their digital marketing strategies and see how they’re performing digitally.
This case study is about Wipro, an Indian multinational organisation that specialises in IT services and consulting. In this case study, we analyse their digital marketing strategies and how they have worked in the last few years.
Wipro Limited (formerly Western India Palm Refined Oils Limited) is an Indian multinational organisation that specialises in information technology, consulting, and business process outsourcing. Delaporte will be Wipro’s CEO and Managing Director beginning in July 2020. Its headquarters are located in Bangalore, Karnataka, India.
Wipro provides customers in 67 countries with cloud computing, cyber security, digital transformation, artificial intelligence, robots, data analytics, and other technology consulting services.
Mohamed Premji founded the company on December 29, 1945, in Amalner, India, as Western India Vegetable Products Limited, afterwards abbreviated to Wipro. After Mohamed Premji’s death in 1966, his son Azim Premji took over as chairman of Wipro at the age of 21.
WIPRO initially began as a maker of vegetable and refined oils under the brand names Kisan, Sunflower, and Camel. During the 1970s and 1980s, the company focused on new potential in the IT and computing industry, which was still in its infancy in India at the time. The company’s name was changed from Western India Vegetable Products Limited to Wipro Products Limited on June 7, 1977.
The name was changed again in 1982, from Wipro Products Limited to Wipro Limited. Wipro was listed on the New York Stock Exchange in 1999. Wipro became the second Indian IT business to reach $1 billion in yearly revenue in 2004.
Wipro spun off its non-IT operations into a new company called Wipro Enterprises in 2012. Prior to the demerger, these companies, primarily in consumer care, lighting, furniture, hydraulics, water treatment, and medical diagnostics, accounted for approximately 10% of Wipro’s overall revenues.
Wipro’s SEO Strategies
SEO is an important factor of every digital marketing strategy. If your website isn’t optimised for search engines, nobody will probably ever visit your website through an organic search. Let’s look into all of Wipro’s SEO and strategies and see how they are performing!
Wipro’s Website Strategies
Wipro’s website has an authority score of 67 and generates 1 million worth of organic search traffic to their website.
They have optimised their website to receive 3.1 million website visits, out of which 1.4 million visitors are unique. The amount of time each visitor spends on their website is 10 minutes 18 seconds and has a bounce rate of 40.91%.
Wipro’s On-page SEO Strategies
Wipro has posted only two blogs, both in the months of June 2019. Their blogs contain only text, and readers also have the option to listen to the blog.
Wipro’s Off-page SEO Strategies
Off-site ranking factor optimisation entails increasing search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. Wipro’s website has 3.1 million monthly visits and targets 135K keywords.
As evident in the graph below, the number of backlinks to Wipro’s website has constantly risen after it experienced a significant dip in November 2021.
The number of new backlinks to Wipro’s website has always been more than the number of backlinks lost. This resulted in the inclined graph of Wipro’s backlinks, as you can see in the graph above.
Business and industrial are the topmost category contributing to Wipro’s backlinks. The other types contributing equally are computers and electronics, jobs and education, and internet and telecom.
Looking at the backlink types, it is apparent that Wipro receives most backlinks (1.3M) in the form of text.
Wipro’s Social Media Strategies
Wipro’s Instagram Strategies
Wipro’s Instagram account (@wiprolimited) has a total of 106K followers as of July 2022.
The following kind of posts can be found on Wipro’s Instagram feed.
Below, you can see a post by Wipro supporting pride in the pride month, June. Similarly, they have also published posts for different festivals and special days.
They also promote their events through posts to encourage people to join in and get wider participation.
0.92% is Wipro’s average Instagram engagement rate. They receive an average of 814 likes and 10 comments on each of their post.
Wipro’s Facebook Strategies
Wipro’s Facebook account has over 14 lakhs followers and likes. Their posts on Facebook are the same as the ones on Instagram.
Wipro’s Target Audience
Wipro bases its client targeting on demographic, geographic, and behavioural factors. Their target market/clientele would be high-end businesses looking for premium IT services and business solutions.
Wipro’s Best Campaigns
1. One touch less
The brand’s latest campaign shows its concept of touch-free lighting through an intriguing scenario, with a focus on the message of “one less touch” in our daily routines. As a doctor returns home from duty in the middle of the night, the film begins. Instinctively, his hand reaches for the switchboard to turn on the lights, but he swiftly backs up and commands the lights to turn on with his voice, avoiding any physical contact. As he continues to look for snacks, an innocent yet severe voice interrupts him, saying, “Alexa, turn on the Wipro dining room lights,” and then adds, “Sabka khayal rakthe hai.” “Kud ka kaun rakhega?”
The campaign elegantly captures the story of our frontline heroes as they strive to keep their loved ones safe at all times, while also demonstrating the benefits of this “contactless” lighting range in their daily routines.
Wipro employed these techniques to safeguard and grow the company’s reputation in the digital economy. If you want to create a digital marketing strategy for your business, you’ve come to the right place. Digital Scholar, the world’s first agency-style training institute, offers digital marketing courses to aspiring marketers, entrepreneurs, students, and those who want to flourish in the digital space. If you want to learn more about Digital Scholar and your options, call them right away at +91 9513632705.
How do you feel about Wipro’s digital marketing strategies? Please share your thoughts in the comments!