Completing a digital marketing course is an effective way to validate your marketing skills. Earning an industry-recognized certification is a valuable qualification. It proves you possess niche knowledge in the increasingly specialized field.
Additionally, it indicates to recruiters that you have an ongoing willingness to gain valuable marketing skills, making you stand out in the job market.
Taking a digital marketing course can also be helpful if you’re presently employed. Many companies offer raises directly after an employee’s certification. Completing a course also makes a better case for a big promotion.
Professional recognition aside, completing a digital marketing course can empower you to innovate within your company or start a business and consult high-paying clients.
While all these facts make digital marketing courses seem desirable, it may also seem that these courses have a high barrier to entry. This poses the question:
Who Should Do a Digital Marketing Course?
We break down who a digital marketing course can be best for, what you learn from a digital marketing course, and how to choose a digital marketing course in this post.
Digital marketing has unique challenges regardless of your chosen area of expertise. If you want to take a digital marketing course, you must be:
- Quick in adopting new technologies and updates to existing tools.
- Creative and analytical since effective digital marketing demands a balance of these skills.
- Patient. Implementing campaigns, writing content, building sites, and making videos require consistent effort.
But other than this, there are no qualification requirements for enrolling in a digital marketing course. In other words, digital marketing courses are open to anyone and everyone interested.
After a lot of analysis, we shortlisted a few groups of people who can learn digital marketing courses and benefit the most. These include:
1. Millennials Who Have Finished Schooling
Gone are the days when earning a degree was the only way to land a good job. Today, students can opt to get professionally certified after graduating from junior college or completing 12th grade.
Taking a digital marketing course right after schooling is not limited to students that want to get a job quickly.
Online digital marketing courses are quite in-depth and cover all the ins and outs of the field. These courses can also be a stepping stone to establishing a small business, freelancing, or working as a contractor.
2. Fresh Graduates Hunting for Exciting Career Opportunities
A degree will certainly open career paths for graduates in their chosen fields. But this doesn’t negate that art and commerce students have limited options.
Digital advertising spending in India is projected to grow to 360 billion rupees by 2023, up from 200 billion rupees in 2021.
A 2019 report by McKinsey Global Institute predicts that the digital economy could unlock up to 65 million jobs in India by 2025. The proliferating Indian digital marketing scenario ensures that demand for qualified digital marketers is set to boom in the coming years.
Completing a digital marketing course will open the doors to the booming digital marketing industry. But even if you don’t want a job in the industry, taking a digital marketing course after graduating will enable you to market your expertise via digital media.
For instance, a CA that takes a digital marketing course can easily launch his or her own site and social media handles. Proper marketing will supply this CA with several sources of income.
An artist could also take a digital marketing course to promote their work and boost sales of their illustrations.
3. Marketing and PR Professionals Wanting to Upgrade their Skillsets
If there’s anybody who can learn digital marketing courses, it’s marketing and PR professionals. There is no question that these professionals need to be up-to-date with in-demand skills.
Many Indian marketing firms make provisions for their teams to complete courses and attend workshops to enhance their skill set.
“T-shaped skills” is a term first coined by McKinsey & Company. It’s well-known that employees having a T-shaped skillset are the most valuable to any business.
These courses can serve one of two purposes for marketing professionals. They either:
- Enable the development of deep discipline expertise; or
- Allow professionals to develop cross-discipline expertise.
In other words, by taking a digital marketing course, you can become better-rounded or more specialized. Either way, you’ll be more valuable as a hire.
4. BBA and MBA Students Looking for Better-Paying Jobs
BBA and MBA programs rarely imparted students with digital marketing knowledge until recently. Regardless, many business degree courses leave more to be desired when learning about a business’s marketing aspects.
Not every business student is interested in a deep study of marketing, but those that tend to have the edge over other candidates in the job market.
Besides ensuring that you have a greater preference in interviews and higher leverage for the best packages, taking a digital marketing course will also broaden your thought process.
Many BBA students take digital marketing courses to circumvent the need to earn a postgraduate degree before getting a high-paying job.
5. Business Owners that Need to Match the Pace of the Market
Owners of small enterprises can benefit a lot from a digital marketing course. It enables them to take aspects of their business’s marketing efforts into their own hands.
This can be invaluable for a business with a limited budget. It enables business owners to use strategies such as email marketing and PPC ads to attract more customers.
As the business grows, the business owner will also understand their business’s marketing needs after gaining knowledge about it from a course.
Further, they will be able to more accurately assess which digital marketing agency is the right fit for their business. Tracking the agency’s results without worrying about paying more than required also becomes easier.
Learning digital marketing allows business owners to compete with more established brands using expensive traditional marketing methods.
6. IT Professionals
IT professionals with digital marketing experience can serve as linchpins that allow any company to grow.
There is a high demand for such professionals, and a digital marketing course is a great way for any IT professional to get better-paying jobs.
7. Anyone Looking for an Additional Income Source
There is a massive demand for freelance social media managers, SEO specialists, content writers, and online advertising experts. Anyone with the right knowledge and experience can start earning money online without any other qualifications.
Whether you’re a paid professional or a student taking a gap year, taking a digital marketing course equips you to earn money online.
8. Working Professionals Who Want a Career Change
Working in a digital marketing role allows you to hone your creative and analytical skills every day. Professionals that find their current role and field too monotonous for their liking can consider becoming digital marketers.
There are tons of location-independent digital marketing jobs in India offering flexibility in work hours. If this type of lifestyle and work culture appeals to you, you cannot go wrong with taking a digital marketing course.
How to Choose Digital Marketing Course
Not every digital marketing course you find online is worth the money. Apart from avoiding a wasted investment, knowing how to choose a digital marketing course is critical for two more reasons:
- The wrong course will make digital marketing seem far less interesting; and
- The depth of the course defines your initial success or failure in the industry.
Here are a few ways to ensure you pick the right digital marketing course:
1. Pick the Latest Courses with Several Modules and Sample Projects
The digital landscape never stops evolving, and knowing the latest practices is key to thriving as a digital marketer.
For instance, if you choose to take a course about search engine optimization, you must ensure that it involves training about the latest Google SERP updates, voice search optimization, and mobile-friendliness, among other trends.
There are more outdated digital marketing courses than new ones, and the older ones tend to be less helpful. Steer clear of courses older than a year and stick to learning from the most up-to-date resources.
Besides recentness, you must also consider the number of modules in the course. In general, the higher the number of modules, the more advanced the course is. You can expect to learn about the many aspects of digital marketing in much more detail in a course with more modules.
Continuing the above example, an SEO specialist must ensure that the marketing plan is aligned with the business strategy. In other words, learning about SEO is not enough, you will need to learn things like content marketing and web analytics to make this assessment.
2. Check the Course Length
Before purchasing any course, look for the course’s length and see how many hours of instruction you will receive.
If you’re enrolling in a course with live classes, check the distribution of the sessions across the week. Also, verify the number of practice sessions you need to get certified.
It’s only worth taking a course that fits into your weekly schedule. Biting off more than you can chew will leave you exhausted and likely unprepared for professional responsibilities. Rather than regret your decision later, plan ahead and take a course that meets your needs.
Of course, if you’re buying a course with pre-recorded classes, you will have more flexibility, and you can learn at your own pace.
3. Compare Instructor Experience and Fees
An important factor when selecting digital marketing training is your budget. If you want to take a course by a globally-recognized institute, you can expect it to cost significantly more than a course on a MOOC platform like Udemy.
The reason for the higher cost is the instructor – they are fellows or professors at the institute that have likely designed the course with their expertise. Additionally, these institutes offer mentor support, helping you hone your marketing skills and crack interviews by doing mock interviews.
But this is not to say that digital marketing courses on MOOC platforms are not worth the money. Many well-known experts are offering their knowledge about digital marketing on these platforms. But you will need to do your due diligence and check the instructor’s credibility before you decide to purchase their course.
Ideally, you want to pay for the course in one go rather than get a monthly subscription. Besides leaving you no continual financial worry about learning digital marketing, it motivates you to commit to the course.
But again, how you decide to pay for a course depends on your financial situation and schedule. Compare your payment options and decide what works best for you.
4. Consider the Reviews
Student reviews are the most accurate assessments of a course’s value you will find. Make sure you consider the testimonies before you make your final decision about a course.
While it’s not always possible, you could try reaching out to previous batches of students. They will tell you everything you need to know about the institute, instructor, and course. If there are any gray areas, you’ll know right away.
It’s best to speak to at least two pupils of the institute and get the green light from them before deciding to purchase a course.
What Do You Learn from Digital Marketing Course
Before looking for digital marketing courses, you must know what we learn in a digital marketing course to find the best course.
There are several aspects to digital marketing, and not every course will cover all of them. Some of the best-known aspects of digital marketing include:
✅ Market research: Process of validating business ideas.
✅ App marketing: Methods to increase app downloads.
✅ Copywriting: Process of writing effective sales pages.
✅ YouTube marketing: Driving traffic and sales with YouTube content.
While these are popular terms you may have come across, they are not the most important digital marketing topics. The ideal digital marketing course should cover the following ten subjects to be considered a good one to start with:
1. Digital Marketing Fundamentals
The fundamentals are essential since they can refresh the memory of marketing professionals and serve as a good foundation for students that do not have a marketing background.
Some topics you should expect to learn about include a comparison of traditional and digital marketing, the benefits of digital marketing, and the basics of marketing.
Other important topics that should be covered under the fundamentals are modern digital marketing platforms, digital marketing for websites, and digital marketing trends.
2. Web Design and Development
Building and launching a website is step one to establishing a business’s credibility online. Every modern business has a website to connect to the targeted audience. There are many different ways of building a website, with the most common way being the use of WordPress.
You can expect to learn about installing WordPress, activating plugins and themes, customizing the site’s design, and adding content. Some courses also cover HTML and CSS.
3. Search Engine Marketing
Search engine marketing involves using paid efforts to rank a business’s website on top of the SERPs. You can expect to learn about the different ad formats and extensions, display ad campaigns, and how to use the AdWords editor tool.
Most courses also discuss dynamic search campaigns, PPC campaign setup, mobile app marketing, and using the MCC account. But before you learn about these things, you will first get an overview of key SEM terms such as customer lifetime value, search traffic, and cost-per-click.
Bidding strategies, shopping and remarketing campaigns, quality score optimization, and AdRank are other SEM topics you should look for in a digital marketing course.
4. Search Engine Optimization
Search engine optimization teaches you how to build a website in a way that improves its ranking on search engines. SEO is multi-faceted and tricky, and you can expect it to be a continual learning process as long as you work in the digital marketing industry.
However, many institutes and individual experts offer simple materials to help you understand key SEO concepts. The best course will cover topics such as on- and off-page optimization, link building, keyword research, meta tags, and meta descriptions.
You will also learn about content development, local SEO strategies, SERP management, speed optimization, semantic SEO, and the Google search console.
5. Mobile Marketing
With over 5 billion people using phones worldwide, mobile marketing is now considered one of the most effective means of marketing. Marketers use various marketing techniques to connect to their target audiences on mobile platforms.
Some of the most common mobile marketing strategies include SMS and in-app marketing. Under this module in a digital marketing course, you will learn about the basics and history of mobile marketing, the types of mobile ads, and the rules and regulations of mobile advertising.
The best courses also touch on topics such as optimizing websites for phones and using locations and services to enhance mobile marketing.
6. Email Marketing
Sending engaging emails to prospective customers is one of the most effective ways of converting them into leads and buyers. There are many aspects to email marketing, and the best digital marketing courses cover topics such as developing email marketing strategies, types of campaigns and designing newsletters.
You can also expect to learn about analysis and reports, a broad topic with many nuances. Email marketing campaign analysis will require you to segment your subscriber list based on factors such as target groups and demographics.
Most digital marketing courses also explain how to use email marketing software and other resources to create attractive emails and manage campaigns effectively. Lastly, you will learn about extracting insights from campaign data.
7. Social Media Marketing
Social media marketing involves using both paid and organic strategies on social media platforms to garner an audience and generate leads. These strategies are most common on popular platforms such as Twitter, Facebook, Instagram, and YouTube.
The best digital marketing courses will teach you about writing relevant ad copy, designing creatives, and correctly using demographics. Courses also typically discuss terms like cost per click, cost per view, and cost per impression.
Different marketing strategies apply to different platforms; therefore, top digital marketing courses cover Instagram, Facebook, and Twitter marketing in separate modules.
8. Affiliate Marketing and Google AdSense
Affiliate marketing is one of the most popular ways of making money online. Affiliate marketing involves building an SEO-friendly website with interesting content to promote products. Every product sold gets you a cut of the profit.
The right digital marketing course will teach you things like planning a website for AdSense, finding affiliate programs on popular affiliate networks, and putting ads on a website.
9. Online Reputation Management
Online reputation management uses tools to influence an individual or brand’s image online positively. Courses typically introduce you to ORM and help you understand the benefits before getting into topics such as:
- Focus areas in ORM
- Tools for ORM
- Need for ORM
- ORM in search engines
- ORM on social media
You can also expect to learn about crisis management in detail when you learn online reputation management.
10. Video Marketing
From writing a video screenplay to making the right kind of video depending on the platform, you will learn video marketing from start to finish in the best digital marketing course.
Courses typically start from the basics, covering topics such as the types of online videos, the many aspects of video production, and video analysis.
Now that you know what you learn from a digital marketing course, it should be apparent that anybody in any situation can benefit from taking a digital marketing course.
If you’re not prepared to pay for a digital marketing course just yet, it is worth searching for the concepts in this post online. Reading a few articles about digital marketing concepts can help you decide which aspect of digital marketing you find the most interesting.