If you have been using LinkedIn for a long time, you would have noticed the feature called LinkedIn Pulse. LinkedIn Pulse was a topic-based news aggregator that showed content from several sources. This clever feature made it easier for users to stay current on news and trends in the sector.
However, this service was shut down in 2017, but not entirely. They have rebranded it as LinkedIn Article. You can still see Pulse in their LinkedIn Article URLs for better SEO purposes.
Although LinkedIn has not yet provided a detailed reason for shutting down LinkedIn Pulse, it is most likely because it was unable to compete with rival news aggregators like Apple News and Google News.
What is LinkedIn pulse?
LinkedIn Pulse was a publishing platform that allows professionals to share insights, ideas, and expertise with the vast LinkedIn network. Today, it’s known as a LinkedIn article, where you can still publish content and open doors to exciting new opportunities.
Throughout this article, I’ll be referring to LinkedIn pulse as LinkedIn pulse article as this is the latest available feature in LinkedIn.
Why LinkedIn Pulse Articles Matters?
Publishing LinkedIn Pulse Article provides numerous advantages, including building your personal brand, showcasing expertise, and expanding your professional network. By optimising content for SEO, you can increase visibility and reach on the platform, attracting a wider audience.
Getting Started with LinkedIn Pulse Article
These are the things to remember when publishing a LinkedIn Pulse Article.
1. Choosing the Right Topic
Selecting the article topic can be confusing. While choosing a topic, make sure it aligns with your expertise and resonates with your target audience. Doing industry-specific keywords can help you find the perfect topic for your readers.
2. Researching Keywords for SEO
Keyword research plays a crucial role in optimising content for SEO. Identify relevant keywords and phrases that can be integrated into your article to improve its search engine visibility. Make a list of these keywords.
3. Crafting a Catchy Headline
A compelling headline is essential to grab the reader’s attention and convey the message of your article. Optimise your headline with relevant keywords and make sure it has hook lines.
4. Structuring Your Article
Structure your content with a clear introduction, body, and conclusion. Utilise subheadings and bullet points to enhance readability and make your article more engaging for readers.
5. Formatting Tips for Readability
Ensure your article is reader-friendly by incorporating proper formatting techniques such as short paragraphs, whitespace, and clear transitions between sections.
Bonus
Incorporating Multimedia Elements:
Improvise the visual presentation of your content by adding images, videos, and other multimedia elements that complement your message and engage the audience effectively.
Optimising LinkedIn Pulse Article for SEO and Engagement
1. Content relevancy
Crafting content that resonates with your audience’s interests, challenges, and aspirations is key to fostering meaningful connections and driving engagement. By aligning your messaging with the needs and preferences of your target audience, you not only establish credibility and authority but also cultivate a loyal following of like-minded professionals.
2. Keyword Optimisation
By strategically incorporating relevant keywords into your content, you can boost visibility, attract the right audience, and enhance your professional credibility. Researching and selecting the right keywords tailored to your industry and target audience is key to maximising the impact of your articles.
From improving search engine rankings to increasing engagement and driving traffic to your profile, mastering keyword optimisation on LinkedIn can propel your content to new heights.
3. Increased Engagement
Through LinkedIn Pulse Article you can increase your engagement that favours SEO rankings. By fostering meaningful interactions, responding promptly to comments, and initiating discussions, professionals can also cultivate a vibrant community around your content.
4. Track Metric
Utilise LinkedIn Analytics to track the performance of your articles and gain valuable insights into your audience’s preferences. By analysing these metrics, you can refine your content strategy and tailor future articles to better resonate with your audience.
Benefits of LinkedIn Pulse Article
LinkedIn Pulse Article is an excellent way to promote content and to get more brand awareness. Some benefits of the LinkedIn Pulse Article include.
1. Building Credibility
Quality content articles published on LinkedIn build credibility. By consistently delivering value, showcasing your knowledge through thought-provoking content, and engaging authentically with your audience, you can solidify your credibility and position yourself as a trusted authority.
2. Higher Brand Reach
Publishing your industry-related LinkedIn Pulse Article can bring your brand better recognition. Implementing innovative strategies, consistent engagement, and compelling storytelling expands your brand’s reach and cultivates lasting connections with your audience.
3. Engage with Target Audience Easily
Engaging with your target audience is a vital step for successful digital marketing. By understanding their needs, preferences, and pain points, you can tailor your content to resonate with them on a deeper level.
4. Easy Content Marketing
Business executives may produce articles easily using LinkedIn Pulse Article without needing to learn how to utilise a content management system.
Some businesses also turn their blog entries into LinkedIn Pulse Articles in an effort to spread the word about their concepts and drive traffic to their websites.
5. Higher SEO Ranking
LinkedIn Pulse Article can have a significant impact on SEO ranking. Strategically placing keywords in your article can help your post reach a higher search ranking.
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Maximise Your LinkedIn Pulse Article for Growth
Publishing LinkedIn Pulse Article offers the opportunity to establish yourself as an authority in your industry, connect with a diverse audience, and drive engagement through high-quality content.
To maximise the impact of your LinkedIn Pulse Article, understand your audience, create engaging and informative articles, optimise for search, and consistently publish high-quality content. Following these best practices can improve your personal and professional growth.
FAQ
1. What is LinkedIn Pulse?
LinkedIn Pulse is a publishing platform that allows professionals to share their insights, ideas, and expertise with the LinkedIn network.
2. Do I need SEO to show up on LinkedIn Pulse?
Yes, optimising your LinkedIn Pulse articles for SEO can help improve their visibility and discoverability on the platform.
3. What is the purpose of the LinkedIn Pulse Article?
The primary purpose of the LinkedIn Pulse Article is to enable professionals to establish themselves as thought leaders, connect with a wider audience, and potentially drive business opportunities.
4. How can LinkedIn Pulse articles improve SEO?
LinkedIn Pulse articles can contribute to SEO by improving website content, increasing visibility, and leveraging the platform’s indexing by search engines.
5. What are the best practices for creating effective LinkedIn Pulse articles?
Key best practices include understanding your audience, creating engaging and informative content, optimising for search, and consistently publishing high-quality articles.
