What is Buyer’s Journey in Digital Marketing?

A Buyer’s Journey is summed up as the customer’s path to purchase, during which they research a problem, locate potential solutions to it, and then pick one of those solutions. By understanding the buyer’s journey, businesses can better empathize with their customers and position their products/services accordingly.

Upcoming Batch Details

Course Duration

4 Months 

Course Modules

14+ Modules

Course Certificates

20+ Certificates

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Starts From

4 January, 2025

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