What is Brand Affinity in Digital Marketing?

A brand’s emotional bond with its customers is known as brand affinity. People who identify with a brand’s values are more likely to pick its products and services than those of competing brands. The most crucial marketing measures, such as brand preference and loyalty, include brand affinity.

Upcoming Batch Details

Course Duration

4 Months 

Course Modules

14+ Modules

Course Certificates

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11th May, 2024

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