A website is at the digital forefront of a business, and it needs to be updated constantly from time to time. According to experts, doing competitor analysis is an important part of any marketing strategy. Done correctly, it can help you to identify your strengths and weaknesses, as well as identify new market opportunities. But if you’re just getting started, doing competitor analysis can seem a little daunting. So, how do you even get started?
Here are some of the best ways to find out what your competitors are doing.
1. Try to find other blogs in the same niche and see what they are doing
The niche-specific analysis is essential in doing a competitor analysis. Go through a few blog directories and search as per the keyword specific and jot them out. Use tools like Long Tail Pro and Ahrefs to find out blogs that are fairly doing well in your niche of blogging.
2.Make a list of your competitor’s top 10 highest visited pages
You can take a look at your competitors’ website and skim through all the page. Later look for the pages that have the highest traffic and visibility rate amongst the pages on the website. Tools like SEMrush, the social blade, can help you understand and analyze your competitor’s website traffic.
3. Look at what your competitor is offering and see what you can do better
There is huge competition as online presence are what drives a business in these times. It may be the fancy illustration they use, the theme of the website, the template that works better, and so many more. Take time to analyze and understand what the competitors are trying to showcase on their website to make it appealing.
4. Make a list of the competitors’ top-selling point
If it is an online sales business, then lookout for the most selling product that drives the traffic to the website. E-commerce websites have traffic driven to one particular page which sells the most demanding product, and likewise, a blog could have the most traffic being generated to the page
Crunchbase is an effective competitors analysis tool that helps carry out effective research and competitors analysis.
5. Make a list of your competitors’ top-selling keywords
Keyword play has always had its course around, and it is necessary to understand the right usage of keyword searches that are carried out by the surfers and end up at the website that contains the information that they are looking for. Tools like Buzzsumo, SpyFu and AdWords generate the right set of keywords that are used in your competitors’ website. You can make use of and research Google Analytics to see what keywords your competitors rank for.
6. Update yourself when they update themselves.
Your competitors will possibly update their website, the theme and much more conveniently.
It is safe to say that when they update their website, you need to take a look because that obviously gives you an idea of the website changes. Carrying out research like free competitor website traffic analysis, site changes, and much more can help in getting an idea of their reach. There are a few tools like skein.io, which helps us monitor website changes easily.
7. Analyze your competitor’s social media and see what they are doing
Social media is the hub where websites drive traffic for their page. Social signals show that social media engagement and website traffic are directly related. Having social media is a smart way of increasing the reach of your website. Social blade, Phlanx and sprout social can help you analyze your competitor’s social media and gain ideas to increase the reach for your website as well.
8. Find out what sites your competitor is guest posting on
Guest posting will surely drive better reach. Guest posting on different social sites will gain a greater reach among the audience. This is an effective way to drive better traffic and visibility among a wide range of audience greater than your vicinity. Use Moz open site explorer to check the competitor’s backlink and the pages that they guest post on.
9. Use Google alerts for competitor analysis
Google alert is the most vital player and effective tool for website competitor analysis, and using it is essential for running the competitor analysis for your website and as it is an effective tool. Google alerts can be one awesome tool that you can have in your kitty for competitor analysis.
If you’re thinking about creating a website, you may want to consider how you can learn from competitors. Many people often wonder how others are successfully marketing their products or services, and some may even ask themselves if they can beat the competition. Make use of the above 9 ways to carry out.