A website is at the digital forefront of a business, and it needs to be updated constantly from time to time. According to experts, doing website competitor analysis is an important part of any marketing strategy. Done correctly, it can help you to identify your strengths and weaknesses, as well as identify new market opportunities. But if you’re just getting started, doing competitor analysis can seem a little daunting. So, how do you even get started?
Before starting you should know,
What is Website Competitors Analysis?
Website Competitor Analysis is an unending valley & a very powerful tool which helps in getting insights about your website, its competitors and the market. Knowing the competition is one of the ways to grow your business.
It is not something that many people consider. However, this is something that you should do before you sign up to use a website. There are several reasons why you should look at their competitors. This blog looks at some of these reasons as well as the best possible ways how you can analyse competitors’ website.
Importance of Website Competitors Analysis
Keeping an eye on your rivals is important for all businesses. It’s just a part of healthy competition. But why do you compare with your competitors?
You must look for differences and similarities in how you’re doing and how they’re doing. Website competitor analysis helps you to find out the strengths and weakness of your competitors. It helps to improve your own website by giving an idea about what your competitors are doing and helps to create a roadmap for the website. competitor analysis will help you in taking up new directions and improve accessibility.
Website competitor analysis allows you to understand your market, target audience and come up with better ways of engaging your audience.
Here are 10 Incredible Ways To Do Website Competitor Analysis
1. Use Website Competitor Analysis Tools
In business, competition is a good thing. It drives innovation, keeps prices down and encourages companies to continuously improve their products and services. However, too much competition can be a bad thing. If you’re not careful, it can lead to unhealthy levels of rivalry, which can damage your company’s reputation and bottom line.
It’s important to use website competitor analysis tools to understand your competition and their strategies. By monitoring your competitors, you can gain insights into their marketing and advertising efforts, product development, and overall business strategy. This information can help you make decisions about your own marketing and advertising efforts, product development, and business strategy.
2. Try to Find other Blogs in The Same Niche and See What They are Doing
The niche-specific analysis is essential in doing a competitor analysis. Go through a few blog directories and search as per the keyword specific and jot them out.
Use tools like Long Tail Pro and Ahrefs to find out blogs that are fairly doing well in your niche of blogging.
3. Make a List of Your Competitor’s Top 10 Highest-Visited Pages
Website competitor analysis is nothing if you can’t analyze their market share.You can take a look at your competitors’ websites and skim through all the pages. Later look for the pages that have the highest traffic and visibility rate amongst the pages on the website. Tools like SEMrush, the social blade, can help you understand and analyze your competitor’s website traffic.
4. Look at What Your Competitor is Offering and See What You can Do Better
There is huge competition as online business presence are what drives a business in these times. It may be the fancy illustration they use, the theme of the website, the template that works better, and so many more. Take time to analyze and understand what the competitors are trying to showcase on their website to make it appealing.
5. Make a List of The Competitors’ Top-Selling Point
If it is an online sales business, then lookout for the most selling product that drives the traffic to the website. E-commerce websites have traffic driven to one particular page which sells the most demanding product, and likewise, a blog could have the most traffic being generated to the page
Crunchbase is an effective website competitor analysis tool that helps carry out effective research and competitors analysis.
6. Make a List of Your Competitors’ Top-Selling Keywords
Website competitor analysis lets you find the top-selling competitors’ keywords. Keyword play has always had its course around, and it is necessary to understand the right usage of keyword searches that are carried out by the surfers and end up at the website that contains the information that they are looking for. Tools like Buzzsumo, SpyFu, and AdWords generate the right set of keywords that are used in your competitors’ websites. You can make use of and research Google Analytics to see what keywords your competitors rank for.
7. Update Yourself When They Update Themselves
Your competitors will possibly update their website, the theme and much more conveniently.
It is safe to say that when they update their website, you need to take a look because that obviously gives you an idea of the website changes. Carrying out research like free competitor website traffic analysis, site changes, and much more can help in getting an idea of their reach. There are a few tools like skein.io, which helps us monitor website changes easily.
8. Analyze Your Competitor’s Social Media and See What They are Doing
Social media is the hub where websites drive traffic for their page. So not giving importance to social channels while competitor analysis would be very stupid. Social signals show that social media engagement and website traffic are directly related. Having social media is a smart way of increasing the reach of your website. Social blade, Phlanx and sprout social can help you analyze your competitor’s social media and gain ideas to increase the reach for your website as well.
9. Find Out What Sites Your Competitor is Guest Posting On
Guest posting will surely drive better reach that you cann’t avoid while website competitor analysis. Guest posting on different social sites will gain a greater reach among the audience. This is an effective way to drive better traffic and visibility among a wide range of audiences greater than your vicinity. Use Moz open site explorer to check the competitor’s backlink and the pages that they guest post on.
10. Use Google Alerts for Competitor Analysis
Google alert is the most vital player and effective tool for website competitor analysis, and using it is essential for running the competitor analysis for your website and as it is an effective tool. Google alerts can be one awesome tool that you can have in your kitty for competitor analysis.
If you’re thinking about creating a website, you may want to consider how you can learn from competitors. Many people often wonder how others are successfully marketing their products or services, and some may even ask themselves if they can beat the competition. Make use of the above 9 ways to carry out.
Competitor analysis can help you better understand your competitors, their websites, and the keywords they are targeting. Additionally, it can reveal new opportunities for your business and help you improve your own site.