In recent years, the travel industry has seen a sharp increase in demand. This can be attributed to several factors, such as the global recession, increased leisure travel, and the rise of budget travellers.
Businesses need to create thorough marketing plans if they want to compete in this faced with a lot. Online advertising is one of the best ways to connect with potential customers.
However, not all businesses have the resources necessary to invest in online advertising.
Only by understanding how to conduct budget-friendly ad campaigns can we increase the profit of any business, not just the travel and tourism niche.
Let’s get to know how Travel Guru succeeded in the tourism and travel industry by applying the best digital marketing strategies.
About
The largest hotel network in India, Travelguru provides the lowest rates on hotels and vacation packages worldwide.
The greatest hotel prices are offered by Travelguru, ensuring a comfortable and enjoyable journey.
Customers can choose from more than 9,000 hotels in more than 1,400 cities throughout India, depending on their preferences.
The best luxury hotels are available in Goa, Ooty, Nainital, Srinagar, Shimla, Matheran, and many more Indian cities, which is an advantage.
The CEO and Co-Founder of the Mumbai-based company Travel Guru are Ashwin Damera. They have a solid team of 250–500 employees who work together to build a great company, and their yearly income ranges from $100k to $5 million.
Why Should Marketers Study the Digital Marketing Strategies of TravelGuru?
Digital marketing strategies are important for businesses of all sizes. There are many reasons why marketers should study digital marketing strategies, but some of the most important reasons include the following:
- Digital marketing is the fastest growing sector of the marketing industry.
- Digital marketing is effective at reaching a wide audience.
- It is possible to increase brand recognition and loyalty through digital marketing.
- Digital marketing can generate leads and conversions.
- Digital marketing is effective when it is used properly.
- Digital marketing offers quick and inexpensive access to a sizable audience.
- Digital marketing can be customised to fit the needs of businesses.
- Digital marketing can help companies to create a brand identity.
Digital marketing strategies of TravelGuru
Social Media Marketing Strategies
With the explosion of social media platforms, connecting with potential customers has never been easier. Social media platforms are now the primary way people learn about new travel and tourism destinations.
Let’s see what a Travel guru did to handle social media marketing strategies,
1. Instagram Marketing strategies
Instagram is a great way to promote travel and tourism businesses. Using hashtags and other keywords, Travel Guru reached a broad audience on the platform.
Travel Guru also creates fan pages for your business and posts photos and videos highlighting your products or services.
Travel Guru also creates branded accounts for their company and uses them to promote specific destinations or travel experiences.
They do, however, have a relatively small number of followers, and to keep up with their competitors; they need to be trendy and learn digital marketing.
2. Facebook marketing strategies
Facebook is a powerful marketing tool for travel and tourism businesses. Here are some strategies used by Travel Guru:
- Created a Facebook page for your business and made it official. This credibility helped them to build an audience.
- Engaged with their audience on Facebook. Sharing interesting stories, pictures, and videos about your destinations and how they can be enjoyed.
- Monitor your Facebook page regularly for comments and feedback from potential customers.
- Travel Guru handled well with the Facebook strategies; some popular tactics include targeting demographics, creating custom content, and running ads.
- Travel Guru considers the target market that Facebook is serving before planning marketing campaigns.
Travel Guru has 163k good number followers on Facebook at the moment.
3. Twitter marketing strategies
Since their niche is more popular with Facebook followers, Travel guru is seriously concerned about that particular platform rather than Twitter.
SEO strategies
SEO for travel and tourism is important for a few reasons.
- First, it helps to increase the visibility of a website on search engines. This can lead to increased traffic, which in turn can result in increased revenue.
- Second, SEO for travel and tourism can help improve a website’s ranking on specific search engine pages related to travel and tourism. This can increase web traffic and lead to more sales.
Travel Guru has a DA of 58 with organic search traffic of 636.1k and paid traffic through 418.7k backlinks.
Also, Travel Guru has 639.1k traffic for inserting the right keywords of 216.2k on their website.
Their top organic keywords are travelguru, travel guru, travelguru login, and travelguru flights, where people directly search on google.
Regarding keywords by intent, their informational keyword reaches 34% of people, making them gain 4.5k traffic with 354 keywords on their website.
Travel Guru’s main competitors
Now, look at the position of the Travel Guru competitor for better reference.
Travel Guru’s top three competitors are trivago, bag2bag.in treebo.com and Oyo rooms, with higher SE keywords.
Travel Guru’s Target Segment
- Product What They Sell
The travel guru, an online travel and tourism company, is a buyers’ market regarding destination services.
Except for a few popular destinations, there are few places to sell trips. This makes it difficult for the company to compete with larger companies with more resources and can offer bigger discounts.
The travel guru offers different packages, such as customized tours or group trips. It also provides information on destination attractions and dining options.
- Price Offer by Travel Guru
The travel industry is booming, and as prices for plane tickets and hotels continue to rise, it’s important to ensure you get the best deal possible.
Travel Guru, a travel and tourism company, offers travellers the best prices on flights, hotels, and car rentals. They also offer great discounts on activities like safari trips and theme parks.
They offer various services, including travel planning, airfare reservations, hotel bookings, and car rentals. They also provide a variety of guides through blogs and social media posts which helps to plan your visit to any destination.
Travel guru, a travel and tourism company, offers a price comparison feature that allows users to compare rates from different airlines and hotels to find the best deal.
- Who are their Targeting Audience
Travel guru, a travel and tourism company, is targeting a millennial audience with its newest marketing campaign.
The three-week campaign, which runs from June 25 to July 9, features several ads on Instagram, Facebook and Snapchat aimed at people aged 18 to 34.
The company says that it wants to attract millennials who are interested in discovering new cultures and experiencing the world firsthand.
Travel Guru is particularly focused on,
1. Their target audience is likely different from the average traveller.
2. They probably target have more money than the average traveller and are likely more interested in luxury trips and events.
- Campaign and Ambassador
Not much has been done so far, which has gained audience attention, and there is no specific ambassador for running the campaign.
What can Travel Guru Improve from their Side?
- The website must be responsive and should concentrate on improving its readability.
- They must compare with their competitors and improve their posts to get brand recognition.
- Should concentrate on implementing Apps for mobile.
- Must concentrate on increasing the number of campaigns in future.
Conclusion
According to a recent analysis of ClearTrip’s digital marketing strategies by Digital Scholar, ClearTrip is succeeding in various digital marketing strategies.
They could, however, put more of a focus on email marketing, influencer marketing, and content marketing.
Please feel free to comment if we missed anything important so that The content will be updated in our upcoming edit.
Additionally, if you have trouble understanding the concepts and terms used in this case study, you should enrol in a digital marketing course to gain more insight into the digital marketing field.
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