Social media trends are constantly changing, whether micro, mega, or so slight and ephemeral that you will miss them if you blink.
Some social media trends endure because they are mainly influenced by user activity, while many are ephemeral. These trends can affect how we present our brands and businesses online and mold our social media strategy.
As the new year approaches, we’re all looking forward to one thing: which trends will shape and rule the social media scene in 2025?
We have compiled 10 social media marketing trends to change the digital landscape 2025. Continue reading to learn more about how to utilize them.
1. Voice-optimized Content Dawns a New Era of SEO
User behavior drives social media trends, and one thing we’re all experiencing right now is our time-poorness. Perhaps this explains the surge in voice-activated gadgets and commands (think “Hey Siri” and Google Smart Home speakers).
In 2025, social media SEO will need to be further enhanced by ensuring all material is voice-optimized and voice-accessible, even if it was a significant trend in 2024. This entails condensing metadata, on-screen text, and video captions to incorporate informal language that a customer is likely to use orally and condensing this information into its most effective form to ensure your content appears in a voice search.
2. EGC Will Remain the Industry Leader for Brands
Employee-generated content, or EGC, has become increasingly popular throughout 2024.
EGC keeps us captivated, from young employees of frozen yogurt shops creating their favorite delicacies to a whole marketing team documenting the introduction of a popular new skincare product. These films are appealing because they are accurate, relevant, and somewhat arbitrary, even while it may not appear like there is any rhyme or reason behind their success.
We anticipate significantly more EGC in 2025, including its expansion into other networks like Snapchat and YouTube. Additionally, it is ideal for companies that have hesitated to highlight their employees to join the trend. Go deep, discover your skills, and let your creativity run wild—we know their authenticity!
3. Conversational AI Will Speed Up Customer Support on Social Media

Conversational AI has jumped in, making managing your company communications ten times easier. The days of individually answering customer inquiries are over. We anticipate that many businesses will embrace conversational AI by 2025 to free up time and resources for other endeavors, such as planning and content production.
One of the major social media trends in 2025 will be conversational AI through applications like Intercom, which is seen in the photo.
In case you’re unaware of conversational AI’s potential, we’re talking about very clever AI-powered chatbots that can be trained to handle simple to intermediate customer support inquiries. Businesses like Intercom, Zendesk, and Cognigy are leading the way in this field. They have even introduced AI speech bots that can speak with clients in real-time to address problems.
4. Video Capabilities Will Increase With Generative AI
Although there have long been rumors that generative AI will dominate the social media landscape, in 2025, it will finally be time to realize its full potential.
Numerous social media companies, such as Facebook and Instagram’s Meta AI and TikTok’s Symphony Creative Studio, have already implemented generative AI systems. According to a study by Social Soup, 54% of Australian web producers believe that AI is an essential component of the content production process.
One of the biggest social media trends of 2025 is the emergence of GenAI.
Generative AI will be a standard component of most firms’ social media strategy by 2025. Many firms were afraid of being discovered employing AI until now, but now it’s so commonplace that it’s becoming taboo not to use it. Several methods exist to include generative AI into your business strategy, ranging from AI-generated viral films to virtual influencers.
5. The Power Will Be in The Hands of Micro- and Nano-influencers
Large-scale influencers used to dominate social media, but because of the saturation of our digital environment, micro-influencers with 10,000–100,000 followers and nano-influencers with 1,000–10,000 followers now receive the most interaction and cut-through on the internet. Statista says nano-influencers have the highest average engagement rate, at 2.19%.
One of the main reasons micro-influencers are so powerful in social media marketing is their realistic content. We know how sophisticated social media has become, but the scales have suddenly shifted against us. In 2025, this will undoubtedly become much more common, and marketers will appropriately take advantage of the micro-influencer trend.
6. At Last, Companies will “Break Their Brands”
Brands were all about “polish” until a few years ago, but that is untrue! Social media is seeing a surge in unfiltered content, and artists and personal brands are no longer the only ones using this trend.
In 2025, companies with rigid brand rules and hesitant social media presences will relent and “break” their brands in favor of producing authentic, engaging content.
Some of the most well-known businesses in the world have already demonstrated it in action. After hiring an internal content developer to entertain audiences with humorous book memes and TikTok dances, Penguin Books Australia’s engagement skyrocketed.
Netflix’s social media posts have always been humorous, demonstrating their understanding of what their most significant audience—millennials and Gen Z—wants. Give customers what they want, even if it means going outside your brand’s rules and following in their footsteps.
7. Once More, Quality Will Win Out Over Quantity
Social media has been about posting frequency in the last five years, with coaches and influencers arguing that uploading frequently is the only way to succeed online. However, it is also evident that we are growing weary of the never-ending loop of social media and are becoming more conscious of the possible harmful effects of being online all the time.
We anticipate a significant shift in the other direction in 2025 when quality will take precedence over quantity. This is not to suggest that organizations will produce social media material much less frequently; instead, there will be a greater emphasis on creating meaningful content four to five times a week instead of posting several times a day with little to no strategy or goal.
8. Sub-communities Will Keep Shining

When interacting with niche groups on social media, we have many options. Consider tools like LinkedIn Groups, Snapchat private stories, Instagram broadcast channels, and Close Friends. All indications suggest that in 2025, there will be even more “private” discussions as people’s views on social media shift from excessive consumption to kinship-building.
Two methods your company can use are creating devoted customers in your industry and collaborating with lesser influencers to promote your product or service on their private channels. Keep in mind that the goal of this type of material is not to sell; rather, the more authentic engagement you can create, the more successful you will be.
9. The Statics Will Increase Once More
Although recent trends in social media marketing indicate that statics are extinct, we believe they will make a comeback in 2025, owing to Gen Z. Yes, short-form video still reigns supreme, but statics may also rise to the top.
In recent years, Instagram Carousel posts have gained significant popularity in India. As of 2024, India has been the front runner with an approx. 362.9 million Instagram users.
Similarly, regarding engagement, Carousal posts have shown better effectiveness. According to recent stats, carousels have an engagement rate of 1.16%, whereas video posts have a higher rate of 2.21%. This dramatically shows the increasing popularity of dynamic content among users.
Even though status content is of value in 2025, these posts allow users to share multiple images or videos in a single, swipeable format. Thus, this facilitates richer storytelling and deeper audience engagement.
A well-considered social media strategy that balances statics, carousels, and videos of different lengths may be decisive in meeting users’ engagement preferences.
10. Content Based on Subscriptions Will Establish a Niche
Subscription models have become popular on social media, especially Instagram. These allow producers to provide premium material for their most devoted followers by charging a regular fee. However, as behavioral social media marketing trends evolve, we anticipate that more users will eventually embrace these models and obediently pay for the finest content produced by their favorite producers each month.
On social media, less is more, and we’re all tired of being bombarded with content from hundreds of influencers at once. Although the rise of followers for creators and personal brands may be slower in 2025, their return on investment will undoubtedly increase as customers eagerly devour all they produce to get the most out of their investment.That’s all folks! If you are into more interesting and insightful information, follow our digital marketing course in India at Digital Scholar!