Digital marketing in India has become a mainstream marketing technique leaving traditional marketing behind. Of course, traditional marketing still exists but business strategies are relying more on digital marketing techniques. With this, the prospects of a career in digital marketing have also started taking an upward trajectory. Young individuals are looking to build their future in the future of marketing.
There is a diverse pool of career opportunities in the digital marketing sphere, leading to the establishment of some of the best digital marketing institutes in Chennai and other parts of India. These digital marketing institutes strive hard to shell out the best professionals in the market that do a great job. But then there are many who may miss out on the opportunity just because their resume fails to leave a mark on the recruiter or hiring manager.
Top 10 Tips to hone your Digital Marketing Resume
You must understand that digital marketing is an extremely competitive market, so it is important that your resume has specifically meshed towards a particular opportunity. There are some thumb rules as you create the best suitable resume for approaching a digital marketing agency and firm. Here are some of the steps and sections that you have to keep in mind while approaching them. If you are looking for a job in digital marketing, make sure your resume is updated with below-given points.
Strong Profile or Portfolio Section or Objective:
Your objective or the write up of your profile and overall experience acts as the first thing that reaches the person reviewing your resume. This must not just be eye-catching; it also has to be relevant to the job you are applying for. This lets the reviewer see upfront what you have done and what you are looking to do with your life in digital marketing in particular and life in general.
Summary:
A summary provides a bird’s eye view of all that you have done in the past and the success stories that you have had with them. This will need to be brief and to the point. There is a reason it is called a summary. If you can impress the interviewer with the summary and objective or profile that often catches eyeballs of potential interviewers.
Education Details:
What you are is what you have learned at first glance. So, always ensure that you start with your latest learning. Mention, if you have taken an education at a digital marketing institute. List your latest degree first and go down and cover all the degrees you have under your belt. This will help the interviewer see that you take your educational growth seriously. With each added degree you show direction, growth, and dedication.
Special Diplomas:
In the digital marketing space, a digital marketing training education comes a long way. If you have done any, this is important to add to your resume. The more the focused diplomas you have the better it rings with your interviewers. As an additional tip, ensure that you keep a tab on how the digital universe is changing so you can be on top of it and take the right kind of training based on your aptitude.
Work Experience:
This is the heart of your resume. After, as an interviewer, looking at the objective or profile, one of the things that people look at is the work experience that the person has. Work experience, the length of experience, the history of the work and the kind of work you have done must be recorded as relevantly as possible. But in this, it is important to emphasize the relevant experience. For instance, if you have done SEO extensively in your job, ensure you use the keyword. If social media managing was your experience, then highlight that. Make sure that you use the phrases and acronyms in your resume because while someone is looking through your resume these words will jump out and catch the person’s attention.
Internships and Workshops attended:
Internships that you have attended help target your interest in the digital marketing field and adding those details makes you like you are interested in the field you want to find. Attending workshops display your need and continued interest in digital marketing training; given that digital marketing is evolving and changing. Therefore, it is important that you add any of this information that you think may be relevant to the line of work.
Awards or accolades:
If you have won something, there is no shame in shouting about it from the rooftops. This section should be all about any award or recognition you have got. If you have a recognition that is relevant, don’t be afraid to flaunt it. Anything that you want to showcase about your previous work is worth showcasing. Any successful campaign apart from being mentioned in your work experience could be highlighted here.
Skills:
Digital marketing includes a broad spectrum of activities, so you must be clear about what exactly are your skills in this industry. For example, SEO, Social Media, Google Analytics, Content Marketing, Content Writing, Graphic Designing, Online Reputation Management, Affiliate Marketing, Email Marketing, etc can be your skills pertaining to digital marketing.
Personal Details:
Some obvious personal details that you must share are your name, address, and phone number and other contact information. Apart from this, as a digital marketing executive, you must also share information on the amount of digital footprint and digital influence you have. This will give the interviewer an immediate view of how effective you have been not just professionally, but also personally. So, ensure that you have your digital footprint intact and are growing your audiences.
Make it count (look and feel):
At the end of the day, how you look typically closes in on what your resume looks like. So, never underestimate how important your resume looks and feels. Ensure you use readable fonts and all of your content is aligned. More importantly, make sure that the content has headings and subheadings to show to the interviewer what you are trying to showcase. Your first introduction to the interviewer is how your resume looks, so do take the time to do a spell check and give it some time to make you look like you want to – as a professional.
