Why You Should Think Twice Before Implementing AMP [Quick-Start Guide]


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AMP is being put into use largely for mobile optimization of the website pages 

AMP, also called Accelerated Mobile Page, is aimed towards making the web experience faster and comfortable for mobile users. 

AMP is an open-source HTML framework that is deployed to make websites suitable for use on mobile devices. 

Not all websites that have a good loading time and rank higher on the search engine result page of the desktop search rank higher in mobile device searches. AMP targets towards making the websites more compatible with users for mobile devices.

AMP can be put into use the AMP pages by three ways like optimizing the HTML coding, JS and CDN

The pros of using the AMP are

1. The websites pages load up faster in the mobile devices

2. The websites rank on the top of the mobile searches, and the AMP SEO makes it SEO-friendly for mobile devices.

3. It reduces the load time and bounce rate of the website.

4. Drives the traffic for the website. 

5. It increases the ad views. 

Given the above, you can see the pros of using AMP. But it is advisable to think twice before implementing AMP and you need to know why. For which you need to analyze the cons and the other side of using AMP for your website. 

While AMP is aimed toward making mobile web user experience hassle for the users, you need to look at the downside of using accelerated mobile pages. 

Hard to deploy AMP 

It takes high efforts to deploy AMP because it is a restrictive framework.

To implement the AMP pages for your sites, you need to follow a set of guidelines that Google has to offer. 

The Google guidelines for AMP can be user-friendly, but the constant updates in terms of templates and the upgrade in the information make it hard to comprehend on how to implement the AMP for the website. 

Do you know that there is a tool for accelerated mobile pages WordPress?

Many other content management systems have tools like this, but the only problem is that they conflict with the SEO-tools available, and this makes it hard to deploy AMP. 

To those who don’t know to code, AMP is a beat around the bush and challenging one to deploy. 

It is also hard to maintain the AMP and needs constant updating. Few claim that the energy spent in setting AMP for sites can be invested in developing mobile-optimized content/pages that work highly faster without AMP. 

Restricts the web functionalities 

The implementation of AMP restricts many functionalities which can otherwise be put to fair use without the use of AMP. 

There is a strict guideline that needs to be followed in implementing the AMP, and that is a legit cause for losing out many web functionalities. 

Many functionalities and widgets are lost in action while implementing the accelerated mobile pages. 

There are few websites like the shopping website, and social networking sites mainly grind based on the numerous functionalities it has to offer and putting a stop on the same can-do no god to businesses. 

It is also stated that implementing accelerated mobile pages can give away too much of a power-off to google in terms of handling the web pages. The domain authority is largely influenced by google. 

Affects the advertisements

Revenues from ads are the main source of revenue generation for bloggers. Implementing AMP can affect your revenues.

Although AMP gives space for installing the ads and putting them into action, it is not an easy task.

AMP aims towards limiting the web contents to only what is necessary, hence it might take off the advertisements, which might add weight to the revenue. 

This can also influence the reduction of visibility of things that you are offering to sell. 

The AMP HTML codes are put forth in a way that it doesn’t benefit the ads, and the revenue generation rolled on the basis of promoting ads. 

Delay in loading time of vector 

The contents in the webpage undergo rendering block despite using the AMP. 

Vectors like videos and images with large portions may not end up taking a substantially longer time to load like in the case of not using an AMP.

The videos and other images undergo their own render time which is slower than usual. 

It is also stated that AMP pages will restrict showing popups and sidebar widgets that are used as strategic social share buttons. By this restriction leads and email subscribers are lost too. This creates a huge drawback in terms of maintaining and generating leads. 

Restricts analytics support 

AMP is in accordance with Google and is in favour of google analytics which is pretty much understandable a lot needs to be undergone to analyze the data and tags. 

For tracking and collection of tags and data, you need to invest extra energy and resources, which is also time-consuming. 

Although the google standard for quality analytics is known as the analytics that the AMPs offer are not that value rendering currently, visitor experience and engagement are not much to be counted upon in these accelerated mobile pages implemented to your sites. 

Adding to that, extra resources are needed for analytics. AMP cached content doesn’t pertain to a part of your website, and this needs additional efforts configuring google analytics to track the AMP content. 

Traffic is highly driven on implementing AMP, but in accordance with that, if the URL is not established with the correct address, the social sharing might take into account the google.com address rather than your website’s own address which can strongly affect your backlink building in a negative way. 


The above points discuss why AMP is bad for your business website. 

Although AMP is largely into implementation and many are using AMP to make their website seem mobile-friendly, many other claims that it doesn’t do much of a good. 

Is AMP going to retake its course with all its updates is a matter of question?

It is always worth considering the above and giving it double the thought before implementing AMP for your website. 

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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