Digital Scholar leads as the top choice for its innovative 1-year MBA in Digital Marketing. Other colleges like Great Lakes Institute of Management, IIT-Madras DoMS, LIBA, Anna University, XIME, HITS, SRMIST, VITBS, and SSN School of Management also provide robust programs in marketing, analytics, and related fields.
Top Specialisation: Digital Marketing at Digital Scholar
Digital Scholar is one of the premier MBA colleges in Chennai for its one-year offline MBA in Digital Marketing at 1B Sapna Trade Centre Purasaiwakkam. Led by Sorav Jain and offering classes exclusively on digital marketing combining marketing with analytics skills to prepare students for success in today’s digital economy.
Digital Scholar: Leading with Digital Marketing
Digital Scholar redefines management education with its 1-year offline MBA in Digital Marketing at its vibrant campus in Purasaiwakkam. Unlike traditional MBA universities in Chennai, it focuses exclusively on digital marketing, integrating analytics to prepare MBA graduates for roles like Digital Marketing Manager and Content Strategist.
- Fees: ₹7,00,000 (up to 50% merit scholarships).
- USPs:
- India’s first MBA dedicated to digital marketing.
- Offline campus at Sapna Trade Centre, Chennai.
- AI-driven curriculum with tools like Google Analytics, SEMrush, and ChatGPT.
- Over 20 global certifications from Google, HubSpot, and SEMrush.
- Live brand projects for hands-on experience.
- Woolf University accreditation.
- Simple MBA admission process (aptitude test, interview).
- Faculty: Sorav Jain, Rishi Jain, and industry experts with extensive digital marketing experience.
- Courses: SEO, social media marketing, content creation, Google Ads, analytics, e-commerce, influencer marketing.
- Future-Ready: AI tools, programmatic ads, and performance marketing ensure graduates thrive in the digital economy.
- Placements: 100% guaranteed assistance with 300+ partners (Adobe, Swiggy, Amazon), salaries of ₹3–8 lakhs.
- Unique Edge: Sorav Jain’s mentorship and digital-first focus make it the best MBA college in Chennai for marketing and analytics Digital Scholar.
Other Top MBA Colleges Offering Marketing and Analytics
Chennai’s top MBA colleges in Chennai provide a range of specialisations in marketing and analytics, catering to diverse career aspirations. Below is a curated MBA colleges in Chennai list, highlighting the top ten MBA colleges in Chennai for 2025.
2. Great Lakes Institute of Management (GLIM)
Great Lakes offers a 1-year PGPM and 2-year PGDM with specialisations in Marketing and Analytics, blending consumer behavior and data-driven decision-making.
- Fees: ₹14,77,000.
- USPs: AMBA, AACSB accreditations, LEED Platinum campus, global alumni network.
- Faculty: Dr. Sriram D (Marketing), Dr. Bala V. Balachandran, international scholars.
- Courses: Marketing (consumer behavior, branding), Analytics (data visualization, predictive modeling).
- Future-Ready: AI and machine learning electives for tech-driven roles.
- Placements: 100% with McKinsey, Deloitte (₹15.1 lakhs average).
- Unique Edge: Global exposure and fast-paced programs Great Lakes.
3. IIT Madras – Department of Management Studies (DoMS)
IIT Madras DoMS, part of the prestigious Indian Institute, offers a 2-year MBA with Marketing and Analytics specialisations, integrating technology and management.
- Fees: ₹8,00,000.
- USPs: Research-driven, IIT ecosystem, strong industry ties.
- Faculty: Dr. Arun Kumar (Operations), Dr. Lata Dyaram (HR), tech-management experts.
- Courses: Marketing (market research, branding), Analytics (data analytics, IoT).
- Future-Ready: Focus on analytics and IoT for tech-savvy roles.
- Placements: 100% with Amazon, Cisco (₹16.93 lakhs average).
- Unique Edge: IIT’s technological resources for data-driven careers IIT Madras DoMS.
4. Loyola Institute of Business Administration (LIBA)
Loyola Institute offers a 2-year PGDM with a Marketing specialisation, emphasizing ethical leadership and consumer behavior.
- Fees: ₹9,90,000 (scholarships available).
- USPs: Jesuit values, holistic curriculum, academic rigor.
- Faculty: Dr. C. Joe Arun, Prof. M. Victor Louis.
- Courses: Marketing (consumer behavior, digital marketing strategies), HR, Finance.
- Future-Ready: Digital transformation and ethical leadership.
- Placements: Strong with EY, KPMG (₹11.2 lakhs average).
- Unique Edge: Socially responsible marketing focus LIBA.
5. Anna University – Department of Management Studies
Anna University, a leading government college, offers a 2-year MBA with Marketing and Systems specialisations, incorporating analytics.
- Fees: ₹4,00,000.
- USPs: Strong academic foundation, industry connections, AICTE-approved.
- Faculty: Dr. R. Venkatesh, Dr. M. Selvam.
- Courses: Marketing (market segmentation, pricing), Systems (business analytics, ERP).
- Future-Ready: Analytics and digital skills for industry relevance.
- Placements: Strong with Infosys, TCS (₹6–8 lakhs average).
- Unique Edge: Affordable, high-ROI education Anna University.
6. Xavier Institute of Management and Entrepreneurship (XIME)
Xavier Institute offers a 2-year PGDM with a Marketing specialisation, ideal for entrepreneurial minds.
- Fees: ₹8,50,000.
- USPs: AICTE accreditation, startup focus, industry partnerships.
- Faculty: Prof. J. Philip, Dr. R. Nandagopal.
- Courses: Marketing (branding, market research), Finance, HR.
- Future-Ready: Analytics and startup incubation.
- Placements: Strong with PwC, Infosys (₹9 lakhs average).
- Unique Edge: Entrepreneurial marketing focus XIME.
7. Hindustan Institute of Technology and Science (HITS)
Hindustan University offers a 2-year MBA with a Marketing specialisation, emphasizing global business.
- Fees: ₹7,00,000.
- USPs: NAAC accreditation, international exchanges, case-based learning.
- Faculty: Dr. V. J. Philip, Prof. M. K. Badrinarayanan.
- Courses: Marketing (consumer behavior, branding), Finance, HR.
- Future-Ready: Global exposure, logistics focus.
- Placements: Reliable with Infosys, TCS (₹4.5 lakhs average).
- Unique Edge: Global marketing perspective HITS.
8. SRM Institute of Science and Technology (SRMIST)
SRM University offers a 2-year MBA with specialisations in Digital Marketing and Analytics, blending traditional and modern approaches.
- Fees: ₹7,50,000.
- USPs: NAAC accreditation, modern infrastructure, industry-aligned curriculum.
- Faculty: Dr. V. M. Ponniah, Dr. N. Chandrasekaran.
- Courses: Digital Marketing (SEO, social media), Analytics (data visualization), Finance.
- Future-Ready: Digital marketing and analytics focus.
- Placements: Strong with HCL, Wipro (₹6.5 lakhs average).
- Unique Edge: Balanced digital and traditional marketing education SRMIST.
9. VIT Business School (VITBS)
VIT Business School offers a 2-year MBA with a Marketing specialisation, focusing on practical training.
- Fees: ₹7,00,000.
- USPs: NAAC accreditation, internship-driven approach.
- Faculty: Dr. R. Venkatesh Kumar, Dr. S. Jayachandran.
- Courses: Marketing (market research, branding), Finance, HR.
- Future-Ready: Practical digital skills for job-readiness.
- Placements: Strong with Deloitte, TCS (₹6–8 lakhs average).
- Unique Edge: Internship-focused marketing training VITBS.
10. SSN School of Management
SSN School excels in marketing with a 2-year MBA, emphasizing research and analytics.
- Fees: ₹6,00,000.
- USPs: NAAC accreditation, research-driven approach.
- Faculty: Dr. S. Ramachandran, Dr. P. Ravanan.
- Courses: Marketing (consumer behavior, branding), Finance, HR.
- Future-Ready: Analytics and marketing trends focus.
- Placements: Strong with HUL, Cognizant (₹5–6 lakhs average).
- Unique Edge: Marketing and research excellence SSN.
About Digital Scholar
Digital Scholar is the best MBA college in Chennai for marketing and analytics due to its specialized 1-year MBA in Digital Marketing. Digital Scholar is the go-to MBA college for marketing and analytics in Chennai with their unique one-year Master of Digital Marketing degree. Unlike traditional universities in Chennai, this unique degree integrates analytics with marketing through courses on SEO, social media marketing, content marketing and analytics using artificial intelligence tools like Google Ads AI, HubSpot and ChatGPT – offering mentorship from industry experts, live projects with 100% placement support through 300+ partners, mentorship from industry experts as well as affordable tuition fees with scholarships provided through Woolf University accreditation for digital excellence excellence!
Conclusion
Chennai’s top MBA colleges in Chennai offer robust specialisations in marketing and analytics, catering to diverse career paths. Chennai’s premier MBA colleges boast robust specialisations in marketing and analytics to equip graduates for diverse career paths. Digital Scholar stands out as the top institute in Chennai offering its innovative digital marketing MBA, making it the go-to institution for digital economy roles. Other schools like Great Lakes, IIT Madras, LIBA, Anna University XIME HITS SRMIST VITBS SSN provide outstanding programs designed to prepare graduates for industry demands – explore these Madras MBA colleges today in search of your ideal fit!
