9 Social Media Video Ideas

9 Awesome Social Media Video Ideas That Engage Customers

Nowadays Video is quickly becoming the centerpiece of social media content. And while many brands are still trying to find their footing, others are experimenting with and ways to make their videos shine. If you Are looking for cool social media ideas to try for your brand? We've listed 9 Social Media Video Ideas That Engage Customers with examples.

Table of Contents

Before diving into Social Media Video Ideas, we all consume videos on various social media platforms. Still, YouTube is the major social media platform when it comes to videos. We all know YouTube is ruling the world, and it is the second most searched engine.

This is because of the demand for video content. Many social media users now expect brands to use videos to communicate with them, and videos have become a great way of showcasing your product or service! 

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As social media platforms shift their focus to video, it can be difficult to come up with new and interesting video content ideas. After all, you don’t want your followers to get bored of seeing the same things over and over again. Here are some ideas to help you get started.

There are so many options for choosing which type, but one thing stays constant: you should always make sure they’re perfectly edited before uploading, even if the footage isn’t perfect outside filming hours, which happens more often than we’d like. 

Video is quickly becoming the centerpiece of social media content. And while many brands are still trying to find their footing, others are experimenting with many social media video ideas and ways to make their videos shine. If you have landed on this article, then are you looking for ways to engage your customers with social media videos? 

Cool Facts #1 : More than half of marketers say that video is the most valuable content type for achieving social media marketing goals.

Thus, I will share nine social media video ideas to capture your audience’s attention in this blog post. So, whether you’re looking for creative social media video ideas to promote your business or need some inspiration to become a pro editor and learn the art of attracting followers, then check out this online digital marketing course to become a social media influencer and earn money online,

Keep reading for the best social media video ideas!

We go with nine social media video ideas that engage the customer and turn them into your potential clients.

Top 9 Social Media Video Ideas

1. Explainers

The first idea on the list of social media video ideas is to post explainers. YouTube has evolved into something more than a video-sharing site. It has the most videos, but it also serves as an information searcher and search engine, allowing users to look up specific topics in-depth on their own time with ease.

This video by Airbnb demonstrates how Airbnb works and what the benefits are to joining and becoming a host.

This video by Digital scholar explains the curriculum of the advanced digital marketing course and the benefits of joining the course.

Thanks to these explainer videos that clarify various issues or trends that they might be interested in learning more about—This social media idea will help in educating your audience about many concepts and solving their requirements. Whether you’re looking for something lighter like fitness tips or serious educational content like the evolution of science from the 40’s to the 21st century.

Cool Fact #2 : People share video content with friends twice as much as any other type of content.

2. How To’s/Guides

The next in the list of social media videos Ideas is to post Guides/How to’s. The Sarov Jain YouTube channel’s How-to playlist is one of those must-watch sites for people who want to learn more about new digital marketing tools. These short, basic videos demonstrate how to complete common activities quickly and easily and provide vital insight into what each device accomplishes—all without requiring any technical expertise!

Social Media Video Ideas

These videos can be a powerful tool for attracting new clients to your company. These keyword-rich, popular YouTube and Google topics can often impact users’ decisions to buy if they’re complete enough for their demands.

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3. Interview and Q&A Videos

The third idea on the list of social media video ideas is to make videos like Q & A sessions. Interviews and question-and-answer Videos are a terrific way to engage your audience with thought-provoking content while conveying industry knowledge. You might want to interview influencers in your field and clients who have previously used their services to find out what they think about various topics.

To make things exciting for viewers – especially if it’s something we haven’t seen before-we will collect questions via social media channels so that when the filming day arrives, all the crucial answers will be available.

Social Media Video Ideas -Q and A

You can also do a solo Q&A session in which you answer your audience’s burning queries while also demonstrating your company’s experience.

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This social media idea is ideal for live video since it allows the person delivering the answers to interact with the audience in real-time rather than just reading from notes or responding to pre-submitted queries on paper with no human involved!

4. Behind the Scenes (BTS)

Behind the Scenes (BTS)

Behind-the-scenes videos that are authentic and entertaining can be a great way to show your audience what it’s like to work for or with you.

These behind-the-scenes videos are ideal for displaying business culture, thanking people who help make the brand happen, and humanizing our brands while establishing consumer connections.

They also send a clear message that, at our core, we’re all simply people!

Microsoft BTS day is one of the best live show videos to film their staff working from home during pandemics.

5. Challenges

Here comes the most interesting and 5th social media video ideas. Challenge videos are a terrific opportunity to get creative while still having a good time with your friends.


Challenge-makers frequently seek assistance from viewers at home or online by posting their challenges online and inviting others to try them out!

The wonderful thing about challenge trends is that they’re constantly interesting; you never know what will happen next in these basement-grown hits (Prank bin).

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One of the best challenges available on youtube is Ice Bucket Challenge, which also brought awareness to the ALS Associations.

6. Recaps

The next in our list of social media video ideas is doing Recap videos Recap videos repeat content in the same way that live television does. Instead of discussing what happened in real-time, they usually break down each scene and provide a quick commentary from one or more people who have seen it before you, giving viewers insight into how certain events would play out if they watched it again at home with no distractions.

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To help keep memories fresh, the hosts may also discuss other parts of their favourite show, such as the soundtrack.

7. Play Throughs

The 7th in our list of social media video ideas is Play Throughs. What is the purpose of a Play Through video? A ‘play through’ or ‘let’s play’ is frequently used in the game business. The author will demonstrate what they are doing while playing their favourite game and explain any crucial elements that may assist new players in better understanding this amazing entertainment experience!

One of the famous gamers you can search for on YouTube is Techno Gamerz, who has 14 million views for this video!

8. Live Broadcasts

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The COVID-19 pandemic has significantly increased live streaming activity because many events have been forced online. Consumers have become more comfortable with this new format. They began to use it for their projects instead of more traditional methods such as television broadcasts or podcast interviews, where they have less control over when something goes live, compared to platforms like Facebook Video, where you can schedule your content so that it is always available, regardless of the time zone viewers are in! Posting live broadcasts bags 8th place in our list of social media video ideas.

Social Media Video Ideas Facts

Live broadcasts are a terrific way to connect with viewers more personally and increase engagement. Digital scholar live-streamed Many expert webinars have had many attendees and then been live-streamed on the company’s library YouTube channel for anyone who missed it or wants access at their ease! This is one of the useful social media video ideas to get a direct connection with the audience.

9. Reviews

Review videos are an excellent method for videographers to check out new things and share their feedback. Brands frequently grant creators access to these videos to provide feedback from real people who have utilized the products! With this, our list of social media video ideas ends.

Here is an example of review video, a review for Spayee by Rishi Jain.

It’s crucial to retain an open mind while viewing. After all, this isn’t only about telling us what to buy or avoid.


When considering how to best use your social media video strategy, don’t limit yourself to one format. Instead, think about what kinds of videos would perform best for the campaign and the most vital goals right now to maximize audience engagement across all platforms! We hope our list of social media video ideas will help you with your social media strategy.

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If we can help grow yours by providing knowledge concerning popular trends with 360-degree content, learn more about digital and social media marketing by enrolling in this free digital marketing course and start upskilling yourself.

How do you make engaging videos for your brand? Tell us in the comments below.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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