2 Month Intensive Social Media Mastery

A Curriculum Crafted By Agency Experts


10 in Depth Modules

Industry Recognized Certificates

Strategy Building for Clientele

Live Projects

Global Case Study discussion

Launching On 17th October 2020

Experience an immersive online education with global trainers and agency experts


Key Highlights

The course focuses on imparting core Social Media Skills, train students hands-on and help them develop personality traits to suit the agency culture. Candidates are exposed to all the latest facets of Social Media within the period.

2 Months of Project Work and Practical Assignment


Gain Knowledge of Different Advanced SMM Tools


36+ Hours of Instructor Led Training


30+ Plus Hours of Self Paced Learning


Global Case Study Discussions


Master Industry Endorsed Tools


In Depth Knowledge in Branding


Proficiency in Social Selling


Art of Minimalistic Designing


Learn to Engage Your Followers Using Live


Course Designed by Agency Practitioners


The Social Media Course at Digital Scholar consists of 10 modules that give a comprehensive understanding of Social Media. Each module is handled by a professional, who is an expert in the field.
Module 1: Defining a Killer Social Media Marketing Strategy

1. Introduction and understanding of various digital marketing channels.
2. Creating a buyer persona of your target audience.
3. Understanding your social media type (workbook) – Bonus 
4. Understanding Social Media Tool Box and Identifying What Best Goes with Different Situations (B2B, B2C, Short Term, Long Term)
5. Setting social media objectives and goals
6. Designing The Right Social Media Strategy (workbook) – Bonus 

Module 2: Canva Mastery

1. Canva for branding
2. Canva for designs of posts
3. Canva for designs of Ads
4. Font selection
5. Color selection
6. Carousel mastery – Bonus 

Module 3: Facebook Marketing Mastery

1. Understanding Facebook (Groups, Pages, Profiles, Messenger) Mastering Facebook Advertisements

a. Lead Generation
b. Conversion
c. Traffic
d. Engagement
e. Re-targeting Strategies
f. Tracking Mechanism and Optimizing Techniques
g. B2B and B2C Strategies for Facebook Ads
h. Custom Audiences
i. Designing Facebook Advertisements using emotional context, rational context,
j. triggering factors, social proof and right call to actions.

2. Content Styles on Facebook that works

a. Facebook content based custom audience building through videos – Bonus 
b. Content style that works on Facebook
c. How to write effective description

3. Messenger

a. Creating your first chatbot
b. Creating a sequence
c. Lead generation through messenger
d. Brodacast strategies – Bonus 

Module 4: Instagram Marketing Mastery

1. Instagram Ads

a. How to increase followers (Various ads styles)
b. Instagram Lead Generation
c. Contest based growth

2. Instagram Aesthetics

a. How to polish Instagram Profile for Businesses and Individuals.
b. Instagram Profile Styles
c. Branding on Instagram
d. Content Bucket For Instagram
e. Hashtag Mastery – Bonus 
f. IGTV specialization
g. Instagram Shoppable Ads and Posts
h. Instagram Designs

Module 5: LinkedIn Marketing Mastery

1. LinkedIn for Personal Branding
2. LinkedIn for Business Branding
3. LinkedIn Business Page Creation
4. LinkedIn Business Page Growth Formula
5. LinkedIn Content Buckets for Businesses
6. LinkedIn Ads – InMail, Lead Generation
7. LinkedIn Do’s and Don’t’s
8. LinkedIn for Employee Advocacy – Bonus 
9. LinkedIn Designs

Module 6: Twitter Marketing Mastery

1. Polishing twitter profile
2. Growing twitter channel organically
3. Twitter advertisements
4. Twitter content buckets that works – Bonus 

Module 7: YouTube Marketing Mastery

1. YouTube SEO Strategies For Planning
2. YouTube Planner
3. YouTube Video Aesthetics
4. YouTube Thumbnail Secrets
5. YouTube Video Upload Best Practices
6. YouTube Ads For Channel Growth
7. Innovtive YouTube Ad Strategies – Bonus 

Module 8: Social Media Sales Funnel Mastery

1. Ideation of customer journey
2. Setting up of sales funnels
3. Multi channel integration
4. How to track sales funnel effectiveness
5. Lead qualification – Bonus 

Module 9: Social Media Live Mastery

1. How to build up an audience for your live session
2. How to use social media live to sell your products/ build followers
3. Understanding various tools and equipment setups for live session
4. 3 strategies that will help you to drive higher engagement rate – Bonus 

Module 10: Social Media Tool Mastery

1. Iconosquare
2. Flick
3. Canva
4. Clickfunnels
5. Pabbly – Bonus 
6. Hootsuite – Bonus 
7. Popkit


In a nutshell, this program is for anyone and everyone looking to shape their social media platforms and presence into a powerful marketing tool for their brands. If you want to optimize your social media and start earning from it, this program is perfect for you


Students who are in college or recent graduates who wish to pursue their career in Digital Marketing can apply. This course will lay a solid foundation, provide recognised certifications and help you land a job as a Digital Marketer.


Professionals working in the industry who wish to have a profile switch to Digital Marketing or those who seek to add digital expertise to their existing profile can make use of this course and add an array of certifications to your name.

Business Owners

Freelancers who want to grow their income exponentially and Entrepreneurs who want to understand Digital Marketing to strategize and govern their existing digital marketing activities. Digital Scholar is the right place for you!



Saturdays and Sundays

3 hours


Self Paced Study


We are only as good as our team. We are happy to have associated with such Subject matter experts who don’t just bring their subject expertise but also share our core values and vision.

Sorav Jain

Sorav Jain


Sorav Jain is a Digital Marketing pioneer with more than 12 years of industry experience. He has worked with more than 100 clients and helped them stay ahead in the digital ecosphere. His passion for sharing digital knowledge culminated in ‘Digital Scholar’.
Rishi Jain

Rishi Jain

Landing Page Expert

Rishi is a website developer with 3 years of experience at Infosys. He is a Landing page specialist at Digital Scholar. He’ll be teaching the best practices to create a high converting landing page. When he’s not coding, you can find him playing the guitar or reading books.
Charu Latha

Charu Latha

Social Media Marketing Specialist

Charu is a Social Media Manager at echoVME Digital with 6.5 years of experience and will be taking classes on Social Media Management at Digital Scholar. If not at work she can be seen running around as she is an enthusiastic runner, cyclist and swimmer.
Ruchi Jain

Ruchi Jain

Instagram Specialist

Ruchi is the Senior Social Media Strategist at echoVME with a 3 year-long experience base. Being a punctual perfectionist herself, she makes sure all the Social Media posts are perfect and are live on time. She had a childhood dream of teaching which is coming true at Digital Scholar now.


Upon completion of the course you will be able to get these two certificates of merit from Digital Scholar and a Facebook Master Certificate as well.


Facebook Marketing Rockstar Certificate

Program Benefits

The program offers each participant benefits that will last for years. With tailor made templates and tools, you are sure to be a Social Media Master.


Tools are the guiding force that will help you navigate and rule the social media seas. We teach you how to utilize these tools to gain a competitive advantage in social media. Gain practical knowledge with hands-on experience in these social media tools for effective social media management!


Hear from our Digital Scholar graduates who share their experiences with you about the course. 

I would like to explore more

I’m Ready to Enroll


What happens after I register?
You will receive a welcome email and call from one of our education councillors to guide you on the process.
What is the cost of the course?
The cost of the course is INR 12999.
How will the course be conducted?
The entire course will be held through our Learning Management System.
Will there be assignments?
Yes, there will be a couple of projects/ assignments with the course.
I can’t attend all the live sessions. Will I get a recording?
Yes, with the Social Media Mastery ticket. For each session, we’ll provide a recording. You can watch online and you won’t miss a thing. You’ll receive 7-Days access to the recordings once the course Gets Over!
What will I get after the completion of the course?
Upon successful completion, you will receive a certificate of completion from Digital Scholar as well as a Facebook Master Certificate.
How do I watch the live sessions?
Once you enrol, we will send you the links and reminders to log in and attend the event live, don’t worry we have you covered.
How do I watch the recording of the sessions?
All of it will be available in our learning management system. We will create a separate account for you and give you the credentials, you can access the recordings for 7-Days after the Festival Gets Over!
Is the Event Cost 12999/- Covers Everything?
Yes, but 12999 is an Early Bird Offer, the prices will go up as the event gets near!
Is there a Refund Policy?
No, there is no refund policy as our association is for a lifetime with a lot of learnings and value. For this purpose, we don’t offer any refund once the payment goes through. You will get bonuses and cash prizes worth during the Festival.
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