How do you oversee all the activities associated with your social media marketing?
Taking into account all the duties social media marketers must carry out on a daily basis—from content generation and posting to analytics and reporting—can be a little frightening.
Thankfully, you have access to a number of amazing social media management tools. These tools can flawlessly expedite your workflow, save you time, and even ensure that your content is viewed by the correct audience at the right time.
What are Social Media Management Tools?
A social media management tool is software that enables publishing, monitoring, and management of one or more of your social media accounts from a single interface.
Why Social Media Management Tools Are Important for Agencies?
The Value of Social Media Management tools for organizations can very well be defined from the following points:
- For you to keep up with your online presence, social media management tools are essential.
- They can oversee a number of social media accounts for you
- If you utilize a good social media management tool, it won’t be very likely that you’ll miss an important notification.
- If you utilize a social media management tool, it will be a lot easier for you to keep track of all your conversations.
- A social media management tool allows you to schedule posts in advance.
- You can also watch your keywords for leads and significant information.
- Access to analytical data is made possible by social media management tools.
- By using social media management tools, you can right away show key performance indicators (KPIs) that show how your actions are increasing revenue while also enhancing brand awareness, encouraging two-way communication, and establishing thought leadership.
- Improve posts
- These platforms also include content curation features.
How to Choose the Right Social Media Management Tools?
When choosing the best social media management platform, the following elements should be taken into consideration.
User experience
The team’s prior experience with social media tools should be considered. What types of devices can the tool handle? Is it mobile-friendly? Does it need a lot of training? Does the user have to go through a lot of extra steps just to finish a task?
Features offered
Are the features of the social media management tool able to meet your marketing needs?
Consumer assistance
When using a new social media management tool, you will need help. Do they offer customer training? How quickly do they respond to customer complaints? Are they easily reachable through customer support channels?
Tools that support team collaboration
Because social media administration requires a number of duties, including publishing, designing, engaging, responding to customer questions, analysis, and more, various team members may be in charge of the social media accounts. Your tool must promote effective teamwork if it is to be dependable and effective.
Analytics and Reporting
Do you remember the goals you set? With the aid of the analytics tool, you can keep an eye on the KPIs and measurements that are used to determine your success.
Supported social media platforms
Make certain the tool you select has the majority of the features you need.
Pricing
What kind of budget are you working with for your social media management tool? Costs associated with social media tools depend on a wide range of factors, including the platforms they support, how many social accounts they support, how many users they have, etc.
Scale
The social media marketing tool either charges each user separately or at a set amount. This element is essential since it allows you to budget and forecast Prospective expenses in the future.
Key Benefits of Social Media Management Tools
Some of the key benefits of using social media management tools are:
- Utilizing social media management tools will help you plan and execute your social media campaigns more efficiently.
- Social media management tools are quite time-efficient.
- With the help of a social media management tool, your business can respond quickly to negative customer comments and take care of issues before word spreads.
- Using a social media management platform, your content may be posted simultaneously across numerous channels during the busiest posting hours.
- Social media management tools can help you better understand your audience.
- It’s easier to examine all of your network-specific comments and mentions from one location when you use social media management tools.
Top 20 Social Media Management Tools
After getting acquainted with the various benefits of social media management tools, we should definitely try our hands on one of the best social media management tools available in the market. Here are the top 20 social media management tools that can make managing your social media accounts easier.
1. Sprout Social
A social media management application called Sprout Social was created to provide all-in-one support to social media marketers. It is definitely among the best solutions for managing social media, with strong CRM capabilities, and is ideal for businesses of all sizes and agencies.
😍 Pros
- From a single platform, manage all of your social media accounts.
- By using this social media management tool, you can keep an eye on your brand’s social media activities.
- It gives detailed audience knowledge insights.
😢 Cons
- Expensive
- TikTok and Pinterest are not supported
💰 Pricing
- Standard plan: $99/month.
- Professional: $169/month
- Advanced: $ 279/month
2. OnlyPult
More than a dozen of the most well-known social media networks are supported by the veteran social media management tool; OnlyPult.
Using OnlyPult it is simple to see when your content will be delivered thanks to the platform’s content calendar. You can utilize its monitoring tool to set up alerts for any mentions of you or your rivals.
Being the only social media management tool on this list that lets you post content to your blog, OnlyPult separates out from the competition.
😍 Pros
- The ability to push material to your blog for a reasonable fee and support a variety of profiles, including TikTok
😢 Cons
- On the basic plan, only a few social media profiles are allowed.
- The monitoring functionality contains a few references.
💰 Pricing
- $29.75/Month
3. Sendible
To help companies and individuals make the most of their social media marketing activities, Sendible, a social media management application, was created.
Sendible can be used as an all-inclusive platform for managing your social presence because it supports all the major networks.
The publishing feature is highly capable and designed to let you quickly produce content of the highest caliber. You can draught messages that will be sent to numerous platforms from the same interface, and you can modify the messaging’s details to meet each channel.
😍 Pros
- Excellent social listening and sentiment analysis
- Flexible reports
- Every major social media platform is supported.
😢 Cons
- Only higher-tier plans can access some reporting tools.
💰 Pricing
- Creator: $29 /month billed monthly
- Traction: $89/month billed monthly
- Scale: $199 /month billed monthly
- Expansion: $399 /month billed monthly
4. Social Pilot
Social Pilot is a social media management tool that was developed with agencies and small businesses in mind. The platform supports eight popular social networks and offers all the basic features expected from a social media management tool. The strength of Social Pilot is in its ability to efficiently spread social content across numerous channels. You can use the drag-and-drop editor to reorder posts while viewing your planned content in a calendar view.
😍 Pros
- Post a lot of pictures on social media
- Integrations between Canva and Dropbox for thorough social analytics
😢 Cons
- Each channel’s posts must be independently edited.
💰 Pricing
- Agency: $127.50/month Billed annually (Save 15%)
- Studio: $63.75/month Billed annually (Save 15%)
- Professional: $29.75/month Billed annually (Save 15%)
- Enterprise: On Quote
5. Crowdfire
A social media management tool called Crowdfire was developed to make it simple to share information from your own websites on social media. On five of the most well-known social media sites, Crowdfire makes it simple to plan and deliver social media content. You can either specify precise periods for content to go online or plan posts to publish automatically.
😍 Pros
- Curate content from your websites
- View the top posts of your competitors
- Automate the customization of posts on each channel
😢 Cons
- Features on the base package are limited.
- 100 posts maximum per account for scheduling
💰 Pricing
- Free
- Plus: $7.48/Month
- Premium: $37.48/Month
- VIP: $74.98/Month
6. AgoraPulse
AgoraPulse, a comprehensive social media management tool is counted among the top tools for social media management. With AgoraPulse’s integrated social inbox, you can easily manage all messages, comments, and reviews on social media from a single portal. The automated assistant in the inbox can be programmed to automatically carry out activities like adding labels.
😍 Pros
- Customer service
- Social inbox
- Logical public calendars
😢 Cons
- The asset library has a limited number of expensive images.
- Significant features are only accessible at higher tiers.
💰 Pricing
- Free
- Pro: US$79/Month
- Premium: US$199/month
- Enterprise: On Quote
7. Social Bee
A simple but effective social media management tool is Social Bee. You can use it to automate social media postings, which frees up your time for more useful activities. The process of creating and sharing social media material is made easier by a variety of Social Bee features. You can quickly tailor your post to the intended audience because the post editor offers tabs for a number of platforms. Additionally, scheduling updates several times is straightforward, allowing you to maximize the usefulness of your evergreen material.
😍 Pros
- Use content categories to produce a variety of content.
- Easy-to-use interface and account setup
- Utilize the tool to create graphics.
😢 Cons
- Insufficient analytics information and no report exporting
💰 Pricing
- Bootstrap: $19/Month
- Accelerate: $39/Month
- Pro: $79/Month
8. Planable
Planable is a social media management tool that helps organizations organize, approve, and post social media content more efficiently. Planable succeeds because of its collaborative features. Team members can make in-context comments next to draughts posts so that all shareholders can participate and approve posts more rapidly.
😍 Pros
- Strong characteristics of collaboration
- Affordable costs
😢 Cons
- Just a few analytics.
- No support for Pinterest
💰 Pricing
- On Quote
9. Loomly
The simple-to-use social media management platform, Loomly helps businesses and individual users manage their sponsored social media advertisements. Managing your social media networks is made simpler by Loomly. One platform lets you manage all of your content, assets, and advertisements, and it has a straightforward user interface.
😍 Pros
- Extensive library to manage your graphic resources
- Management of ads with Facebook audience assistance
- You may react quickly to social interactions by using a community management system.
😢 Cons
- Limited to more complex analytical concepts
💰 Pricing
- Base: $26 /Month
- Standard: $59 /Month
- Advanced: $129 /Month
- Premium: $269 /Month
- Enterprise: On Quote
10. PromoRepublic
The PromoRepublic is a social media management tool designed to help companies attract local customers. Numerous services are offered, including local SEO, brand management, and social media marketing. PromoRepublic offers a helpful social media calendar that makes scheduling and organizing your content easier. You may automate your post-scheduling, and there are recommended times based on your industry.
😍 Pros
- Repeating posts with timeless content suggestions for posting
- Tracking brand involvement on social media
😢 Cons
- Not appropriate for modern networks like TikTok
- No integrations with outside apps
- Limited capacity for teamwork in a small business plan
💰 Pricing
- Small business: $49/Month
- Agency: $79/Month
- Multi-location: On Quote
11. ContentCal
Teams may now manage content across media more easily thanks to a social media management tool called ContentCal. With the advanced content hub that ContentCal offers, users can conveniently collect their thoughts in one place. There are effective approval processes and post-scheduling automation available to speed up content creation.
😍 Pros
- The platform is made easy to use.
- Use a single content center to manage and collaborate on content.
😢 Cons
- Only the higher plans offer customer support.
💰 Pricing
- Essential: $30/Month
- Advanced: $119/Month
- Expert: On Quote
12. Later
You may increase your audience on the most popular social media platforms with the help of Later, an all-inclusive social media management solution. The time it takes to develop social media material is greatly reduced because of its strong features. Instagram Carousel posts can be scheduled to automatically publish. Also, a user-friendly drag-and-drop calendar is offered for scheduling modifications.
😍 Pros
- It is effective for creating amazingly engaging Instagram accounts
😢 Cons
- The most sophisticated features are only available on Instagram, and the most affordable package only permits 30 posts per month on each social networking platform.
💰 Pricing
- Starter: $15/month
- Growth: $40/Month
- Advanced: $80/Month
13. Buffer
The development of the social media management application Buffer makes it simpler to plan and deliver material on social media. Due to its many capabilities, it is one of the best tools for managing social media profiles. Buffer’s straightforward, user-friendly interface lets you prepare, schedule, and post content for a variety of social media platforms. You won’t need to sign in to each platform separately to post, saving you a tonne of time.
😍 Pros
- Prepare a lot of posts in advance.
- Since all of the major social networks are enabled, messaging across platforms may be easily coordinated.
- It comes at a very affordable cost
😢 Cons
- TikTok is not backed up
💰 Pricing
- Free
- Essential: $5/Month/channel
- Team: $10/Month/channel
- Agency: $100/Month/10 channels
14. Hootsuite
The marketing platform HootSuite was created to help you manage your paid and organic social media marketing. The software is compatible with numerous networks, including LinkedIn, Facebook, Twitter, YouTube, and Pinterest. Like other social media management tools, HootSuite enables you to rapidly schedule posts across all of your social networks. With HootSuite, you can either manually schedule posts to go out at the best time or let it automatically schedule posts.
😍 Pros
- Robust analytics platform,
- Manage all of your social media ads from one dashboard.
- Social media post preview window
😢 Cons
- The beginning plan only includes one user seat.
- Plans for each month are not available.
- Every plan receives a single annual bill.
💰 Pricing
- Free Trial
- Professional: $19/month
- Team: $99/month
- Business: $499/month
- Enterprise: on Quote
15. Talkwalker
Talkwalker is a social media management tool that focuses solely on keeping track of a brand’s online reputation and sentiment across online, social, print, TV, and radio. The program generates competitive analytics and actionable insights.
😍 Pros
- A complete range of tools for data visualization and actionable social monitoring is provided.
😢 Cons
- Expensive for smaller enterprises.
- The new feature for image recognition is only available to corporate-tier users.
💰 Pricing
- On Quote
16. Zoho Social
Zoho Social is a strong solution for social media managers, small to midsize businesses (SMBs), and agencies managing social media and branding. Because of its adaptable publishing and scheduling choices, robust analytics, and social media listening capabilities, it is a superb choice. It provides a three-pronged strategy for managing social media, with tools for publishing, monitoring, and analytics.
😍 Pros
- It provides seamless integration of Zoho Desk with Zoho CRM.
- Specialized social listening platforms provide great analytics and reports.
😢 Cons
- Restricted options following clearance.
- Support is weak for less popular social networking platforms.
💰 Pricing
- Standard: ₹600/month billed annually
- Professional: ₹1,725/month billed annually
- Premium: ₹2,595/month billed annually
17. MeetEdgar
Automation was MeetEdgar’s main focus. The automation options are basic and effective while still being extremely extensive, as is common for these items. More importantly, the gadget can even post continuously on its own by selecting and distributing relevant messages.
😍 Pros
- It includes automatic variations, a/b testing, weekly reports, and an unlimited content library.
😢 Cons
- One-time fee for single-person accounts.
💰 Pricing
- 7-day free trial
- Eddie (for side hustlers): $29.99 / month for five social accounts
- Edgar (for entrepreneurs and small businesses): $49.99 / month for 25 social accounts
18. CoSchedule
A clear guarantee is offered by CoSchedule: “Its marketing calendar is the best.” The calendar feature is available in its free plan, but if you want to access further features, you must contact the sales team. To organize and collaborate with your team on your social media postings, content, events, and projects, CoSchedule can be a good choice.
😍 Pros
- It is simple to generate and schedule posts.
- They make it simple to fill vacant slots with recycled content thanks to their ReQueue tool.
- Fantastic support through the Facebook community.
- The smartphone app works well.
😢 Cons
- Very expensive.
- The admin interface might use some work.
💰 Pricing
- Free
- Pro: $29 per user/month
19. MavSocial
MavSocial is a social media management platform that focuses on visual content. For the more expensive memberships, you can also manage your Facebook adverts with MavSocial. With MavSocial, you can organize, use, and edit your multimedia for your social media postings while also searching through millions of stock photos in a digital library.
😍 Pros
- Insightful analytics are provided by campaign separation for social media posting.
😢 Cons
- The user experience isn’t completely intuitive.
20. eClincher
To assist businesses in quickly increasing their social media ROI, eClincher is one of the best social media management tools. With the aid of eClincher, you can Consolidate all of your social media channels into a single feed to make sure you never miss social interaction.
😍 Pros
- Interfaces for well-known platforms like Dropbox and Google Drive, simple link shortening, customized reports and insights, and a single inbox for managing social feeds
😢 Cons
- UI is less user-friendly.
💰 Pricing
- Basic: $59/month
- Premier: $119/month
- Agency: $219/month
- Enterprise: On Quote
Conclusion
There are numerous types and sizes of social media management solutions available, depending on your requirements and social media goals. I hope one of the social media management choices described above will satisfy your needs.
FAQs
Q: How can I manage every social media account I have?
A: Either manually posting content to each social media network or automating the process from a single dashboard are viable options for managing your social media marketing.
Q: What are the most effective social media marketing tactics?
A: Utilizing a social media management tool to conduct S.M.A.R.T., comprehend the competition, identify your target audience, and choose the most engaging material are important techniques.
Q: Can posts on social media be scheduled in advance?
A: Yes. One of the most useful features of social media management software is the capability to create engaging articles using a content calendar and schedule them to publish automatically at the particular time and date of your choice.
Q: What kind of material should be produced for social media?
A: The best course of action is to plan your content using a social media calendar. Additionally, you will be able to plan out your releases and receive real-time performance information on the material that is performing the best.
Q: What sets SMO and SMM apart from one another?
A: SMO refers to modifications made to your website’s on-page content, whereas SMM relates to activities taking place off of your website (on some other channels). Simply put, SMO may be thought of as a way to encourage SMM engagement among website visitors.
