It is true – In order to stay at the top of this digital market, one has to pay his or her’s utmost attention to the cut-throat competition they are into. It is all about the competition, and if you have an eye on your competitor’s move in the very first place, you are 70% already ready to reach the heights of your success as a brand. Rest 30% is all about your brand’s authenticity and how well your products and services treat your intended audience.
Now that you have come up here, we’re certain that you have been seeking the Top 10 Social Media Competitor Analysis Tools in the market to assist you in staying at the top of your competition. No worries, we have got you.
In this comprehensive article, we will learn about the Top 10 Social Media Competitor Analysis Tools, the types of social media, realize why it is important to put them into action, and a few statistics on social media, which we all should be conscious of in 2024!
Reputed brands and newly started businesses have now finally discovered that the several social media platforms (we will learn about each later in this article) are the best ideal, and most suitable places to advertise and promote their goods and services.
Social media in today’s time has the most of your intended audiences if compared to televisions, newspapers, and radio. Social media has become a gateway for brands and companies to reach out to their intended customers and provide them with other essential services which are required.
The several social media competitor analysis tools are extremely crucial for the development of your brand and to retain the success you have achieved. Someone wise once said, “Gaining success is not that difficult.
Everybody reaches the stage of success, but only a few manage to maintain and stay there”. And this is where social media competitor analysis tools come into the picture. These tools are the direct and quickest way to examine what is favourable and unfavourable for your brand in the market.
There are several businesses and brands out there who have the wrong perspective and attitude toward the market competition. Competition can indeed be scary to encounter, but, surely, it is not a danger to your long-term success and prosperity. There will always be possibilities that some other brand might just do well and better than you do, or you might have insecurities of your loyal customers who might get attracted to them and start using their products and services.
But honestly, in most cases, competition is a positive thing to come across with. It is only due to the competition that you are working on being the best in the market, and you keep on realizing the changes in your customer’s behaviour and their taste and preferences.
Hence, in order to make sure you touch your audience’s buy decision and retain them for the future, it is necessary to put the social media competitor analysis tool into action!
Now, that we have understood what this article is going to be regarding social media competitor analysis tools, let us start with a few basics and simple understandings.
What Is Meant By Social Media?
As the name implies, social media is a platform that allows many people to stay connected and generate, upload, share, and exchange data and information. It is a virtual community in which everybody and everyone are linked 24 hours a day, seven days a week.
In today’s world, social media has become a vital part of people’s lives. People here talk about their daily lives, ask questions, exchange images and videos, and purchase whatever they want.
The Types of Social Medias and Their Statistics of 2024
Let’s get to know the types of social media used by most people and their Statistics. (Note, that the below statistics are studies from Statista, SlideShare, and Datareportal)
1. Youtube
For the most part, Youtube has become a second job for most of the artists out there. Because it is the second most popular online platform in the globe, it provides a lot of exposure to individuals all over the world. Interview questions, movie trailers, music videos, behind-the-scenes videos, lectures, product information, instructional films, and so on are all examples of videos. Youtube has a mind-boggling over 2 billion monthly users all around the world.
A few Youtube Statistics;
- YouTube has at least 2.562 billion users worldwide in January 2024, according to its global advertising audience reach estimates.
- YouTube’s advertising tools only provide demographic data for viewers aged 18 and over, and according to the most recent statistics available, YouTube has 2.094 billion users in this age bracket.
- According to this number, 37.7 percent of all persons aged 18 and above throughout the world utilize YouTube nowadays.
- If we exclude those in this age range who live in China, where YouTube is still prohibited, the platform’s eligible adoption rate jumps to 47.5 percent.
- There are 467.0 million active YouTube users in India.
- Females account for 46.1 percent of all YouTube users worldwide.
- Males account for 53.9 percent of all YouTube users worldwide.
- Users aged 18 to 24 account for 372.1 million users (14.5 percent of YouTube’s overall ad viewership).
- Users aged 25 to 34 account for 518.5 million (20.2 percent) of YouTube’s overall ad viewership.
- Users aged 35 to 44 account for 422.2 million users (16.5 percent of YouTube’s total ad viewership).
- 304.7 million viewers (or 11.9 percent of YouTube’s overall ad audience) are between the ages of 45 and 54.
- 227.4 million people between the ages of 55 and 64 (8.9 percent of YouTube’s overall ad viewership).
2. Facebook
Facebook was the first platform for brands and businesses to establish themselves online and take their businesses to the next level. Facebook groups are a great way to keep in touch with clients and business partners online. Even if Facebook may not be the best location to sell your high-end goods now that Instagram has entered the picture, it is an excellent place to establish your brand’s identity. It’s impossible to predict where your audience will go.
A few Facebook Statistics
- The total number of Facebook users (monthly active users) is 2.936 billion (April 2024).
- 1.960 billion people use Facebook on a daily basis (DAU) (April 2024).
- 67 percent of Facebook’s monthly active users log in every day (April 2024).
- The global advertising audience of Facebook is 2.141 billion people* (April 2024).
- The worldwide advertising audience on Facebook is 72.9 percent of the platform’s overall active user population (April 2024).
- 119.0 million users between the ages of 13 and 17 (5.6 percent of the entire Facebook ad audience).
- Users aged 18 to 24 account for 481.1 million users (22.4 percent of Facebook’s overall ad audience).
- Users aged 25 to 34 account for 643.2 million users (30.1 percent of Facebook’s overall ad audience).
- 401.5 million users between the ages of 35 and 44 (18.7 percent of Facebook’s overall ad audience).
- Users aged 45 to 54 account for 237.0 million users (11.0 percent of Facebook’s overall ad audience).
3. Instagram
Instagram (which is owned by Meta/Facebook) now has over 1 billion daily users throughout the world! Whether it’s well-known brands and businesses, well-known influencers, newly formed company owners, or friends and family, everyone is on Instagram.
Exquisite photography, beautiful aesthetics, one-of-a-kind creations, and selfie-style video that speaks directly to the people are typical Instagram content.
A few Instagram Statistics
- Instagram has at least 1.452 billion users worldwide in April 2024 according to its global advertising audience reach estimates.
- According to the above data, 23.4 percent of all persons in the globe aged 13 and above use Instagram now.
- If we exclude users in this age range who live in China, where Instagram is still restricted, the platform’s eligible adoption rate rises to 29.2 percent.
- In India, there are at least 253.5 million Instagram users.
- Females make up 48.1 percent of Instagram’s global users.
- Males make up 51.9 percent of Instagram’s global users.
- 128.3 million users between the ages of 13 and 17 (or 8.9 percent of Instagram’s overall ad audience).
- Users aged 18 to 24 make up 30.1 percent of Instagram’s overall ad viewership.
- 31.6 percent of Instagram’s entire ad audience is made up of 462.8 million users aged 25 to 34.
- Users aged 35 to 44 account for 232.3 million (15.8 percent of Instagram’s overall ad viewership.
- Users aged 45 to 54 account for 112.1 million users (7.8 percent of Instagram’s overall ad audience).
- Users aged 55 to 64 make up 53.9 million (3.7 percent) of Instagram’s overall ad viewership.
Also Read: Top 15 Best Instagram Marketing Tips for your Business
4. Snapchat
Even though Snapchat may not always seem recognizable in the social media platform game, it remains one of the most successful social media platforms to date, with over 300 million users. The majority of users are under the age of 25. People connect with short videos and snaps here, and it allows you to keep a streak going.
A few Snapchat Statistics
- In April 2024, Snapchat had 332 million daily active users all around the world.
- According to the company’s most recent advertising audience data, 9.5 percent of all people aged 13 and up use Snapchat now.
- When persons in this age range who live in China, where Snapchat is still restricted, are excluded, the platform’s eligible adoption rate jumps to 11.9 percent.
- In India, there are at least 253.5 million Instagram users.
- Females make up 48.1 percent of Instagram’s global users.
- Males make up 51.9 percent of Instagram’s global users.
- 128.3 million users between the ages of 13 and 17 (or 8.9 percent of Instagram’s overall ad audience)
- Users aged 18 to 24 make up 30.1 percent of Instagram’s overall ad viewership.
- 31.6 percent of Instagram’s entire ad audience is made up of 462.8 million users aged 25 to 34.
- Users aged 35 to 44 account for 232.3 million (15.8 percent of Instagram’s overall ad viewership).
- Users aged 45 to 54 account for 112.1 million users (7.8 percent of Instagram’s overall ad audience).
- Users aged 55 to 64 make up 53.9 million (3.7 percent) of Instagram’s overall ad viewership.
5. Pinterest
Pinterest has recently gained in popularity among those with unique ideas and ingenuity. Everything goes place here: interior design, home projects, art, and cuisine. Here you’ll find a lot of aesthetically attractive photographs as well as a few unique concepts.
A few Pinterest Statistics;
- In April 2024, Pinterest had 433 million monthly active users throughout the world.
- According to these statistics, 7.0 percent of all persons in the globe aged 13 and up use Pinterest nowadays.
- When persons in this age range who live in China – where Pinterest is still restricted – are excluded, the platform’s eligible adoption rate rises to 8.7%.
- Meanwhile, advertisers might reach 235.0 million users on Pinterest in early April 2024, according to the company’s self-service advertising capabilities.
- Females make up 76.9 percent of Pinterest’s global users.
- Males account for 15.2 percent of all Pinterest users worldwide.
- The gender of 7.9% of Pinterest’s global users is “unspecified”.
- 42.3 million users (or 18.0 percent of Pinterest’s overall ad audience) are between the ages of 18 and 24.
- 87.9 million users between the ages of 25 and 34 (37.4 percent of Pinterest’s overall ad audience).
- 37.1 million users between the ages of 35 and 44 (15.8 percent of Pinterest’s overall ad audience).
- 19.8 million users (or 8.4 percent of Pinterest’s overall ad audience) are between the ages of 45 and 54.
- 21.5 million users between the ages of 55 and 64 (9.1 percent of Pinterest’s overall ad audience).
6. Twitter
With approximately 300 million users, Twitter, on the other hand, is currently a location where prominent business people like Elon Musk, as well as other celebrities and politicians, are largely active. This social networking site caters to tech-savvy consumers, especially B2B businesses.
A few Twitter Statistics;
- In April 2024, Twitter had a total of 229 million daily active users worldwide.
- Meanwhile, according to the company’s self-service advertising capabilities, advertisers may reach 465.1 million Twitter users by early April 2024.
- According to these advertising audience numbers, 7.5 percent of all persons in the globe aged 13 & above use Twitter nowadays.
- When we take out the people in this age bracket who live in China, where Twitter is still restricted, the platform’s eligible adoption rate jumps to 9.4 percent
- At least 24.5 million people in India use Twitter.
- Females account for 28.8 percent of Twitter’s global users.
- Males account for 71.2 percent of Twitter’s global users.
What Is Meant By Social Media Analytics?
Once you have made and executed an effective strong social media marketing strategy for your brand with complete and thorough research and development, it is obvious that you will want to know if all your hard work and dedication are paying off!
Social media analytics is something that will keep a track of all the numbers and figures and educate you if your efforts have paid off! It lets you know how many individuals have clicked on your campaign and what did they click on.
It helps you keep a track of your performance, Identifying Target Audiences, Focus on Key Metrics, Optimizing Content, and let you know where you are lacking or need to improve. Social media analytics are very crucial and assists you in flowering in the cut-throat competitive market.
Why Are Social Media Competitor Analysis Tools Important?
Below given are a few reasons that suggest you should keep your social media competitor tool in action!
Let us understand them one by one.
Competitor Analysis
First and foremost, the whole point of keeping a social media competitor tool in action is to analyze your competitors in the digital market! Social media analytics, helps you assess your competitors, figure out what content can be better as compared to theirs, what your competitors are promoting, how your targeted audiences are behaving and reacting, and so on.
Digital markers, after getting a gist of this, can go back to revise their plan and make suitable and necessary changes in their social media strategy and make sure they don’t repeat the same mistakes their competitors and making or attempting to make.
Improved and better content for your audience
Once you have your Social Media Competitor Analysis Tool in action for your social media strategy, it helps you in figuring out what kind of content can be developed and how your present content could be enhanced or improved to attract and invite more customers.
It also shows you the overview of the number of likes, comments, new visitors, conversions, and more to figure out what types of content are necessary. This helps the various digital marketer and brand owners to optimize the social media content and make way for better success and achievements
Identifying Your Target Market
Once in the competitive market, it is all about understanding your targeted market and segments. It is a 24/7 job to understand your customer’s behaviours and learn what to offer them at the right time. With social media analytics, it is possible to have a comprehensive perspective of your targeted market and your social media strategy.
It assists you in gaining essential insights like what kind of content might appeal to a particular audience segment and what time your targeted audience is online. This helps in understanding your audience and indeed increase the total reach and engagements.
Campaign and Platform Results
It is all about your social media marketing campaign/strategy and how is the particular platform treating it. With social media competitor tools, you as a digital marketer or a brand owner can get a crystal clear picture of how your strategy is performing and whether the results are positive or negative.
These tools also suggest where your targeted audiences are and when they are the most active. This helps in creating better interactions and engagements and further helps in optimizing your content in a way that works the best for your brand.
Now that we have understood the ins and outs of this subject, let us now get into the crucial part of this article – What are the Top 10 Social Media Competitor Analysis Tools for your brand?
Let’s dive into them specifically;
Top 10 Social Media Competitor Analysis Tools
There are many social media competitor analysis tools that can be used in order to monitor your competitors’ social media accounts and give you insights into what they are doing.
So here are the top 10 social media competitor analysis tools you must try out to achieve success for your company;
1. TrueSocialMetrics
TrueSocialMetrics uses four easy indicators to quantify and increase your business’s social media impact: Conversation, Resonance, Appreciation, and Economic Value. You may analyze the performance of your social media accounts to determine which is the most beneficial for your company.
Characteristics & Features of “TrueSocialMetrics“ Tool;
- Detailed dashboard:
Find the most successful social networks for your business by comparing the performance and economic worth of all your social media accounts in one dashboard.
- Engagement rate:
Analytics for Engagement and Interaction Rates will allow you to compare the performance of many accounts in real-time using compound Engagement or Interaction values for all social interactions.
- Analytical trends:
Analyze how user activity on your social media sites varies over time and analyze the percent drop or growth for each measure by days/weeks/months in real-time.
- Analyze your competitors:
Examine the best/worst posts of your competition and compare them to your own content strategy. Take amazing post ideas from your competitors and learn how to engage your audience better.
Pricing:
| Medium Plan | Agency Plan | Enterprise Plan | |
|---|---|---|---|
| Monthly Plan | $100/mo | $350/mo | $1000/mo |
| Annual Plan | $1080/yr | $3780/yr | $10800/yr |
Website: truesocialmetrics.com
2. Social Blade
It’s a social media analytics software for businesses of all sizes that helps measure follower engagement, earnings, and post ranking across different social media networks.
Social Blade is a social media analytics tool that assists organizations in tracking follower engagement, estimating post-earnings, ranking videos, and identifying influencers. Another great feature is the opportunity to compare and contrast the social presences of different businesses.
Characteristics & Features of the “Social Blade“ Tool;
- Locate Influencers:
Filter the results you desire using their query builder. This provides you with highly focused questions that you may utilize to your advantage. This is especially popular among small firms in need of precise information.
- Rank Your Videos With Ease:
Learn how to construct a strong YouTube channel while also learning how to attract a huge and loyal subscriber base.
- Expand Your YouTube Channel:
They offer a large number of YouTube-certified specialists that can look at your present channel and advise you on how to take it to the next level of fame. They walk you through a step-by-step procedure.
Pricing:
| Bronze Plan | Silver Plan | Gold Plan | Platinum Plan | |
|---|---|---|---|---|
| Monthly Plan | $ 3.99/mo | $ 9.99/mo | $ 39.99/mo | $ 99.99/mo |
| Annual Plan | $ 3.34/mo $39.99/yr | $ 8.34/mo $99.99/yr | $ 33.34/mo $399.99/yr | $ 83.34/mo $999.99/yr |
Website: socialblade.com
3. Google Analytics
Google Analytics aids in the analysis of visitor traffic and provides an overall picture of your audiences and their demands. Google Analytics Traffic Sources and Visitor Flow features can help you figure out how visitors are getting to your site.
Characteristics & Features of the “Google Analytics“ Tool;
- Keep track of your objectives:
Conversions are the most important indicator tracked by Google Analytics Goals
- Audience feedback:
Audience reports provide a richer view of your clients, including demographics, geo-location, and important browsing activities.
- Visualization of flow:
Flow visualization images offer you the impression that you’re watching your website visitors.
- Custom reports:
Custom reports in Google Analytics allow you to slice your data precisely as you need it. Create your own, one-of-a-kind reports to meet your company’s objectives.
Website: analytics.google.com
4. SemRush
Semrush is a major software-as-a-service platform for online visibility management. Semrush is a fantastic program that provides you with all of the critical data you’ll need to complete a project successfully.
The SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit are all included in the SEMrush toolkits.
Characteristics & Features of the “SemRush“ Tool;
- Overview of the Domain:
The domain overview tool, allows you to check crucial information from your own company website or any other website: local competitors or national competitors.
- Position Tracker:
Make a list of the major keywords, goods, or services you want to see on Google’s first page.
- Analyze the Traffic:
It’s critical to track website traffic in addition to learning the keywords you rank for on Google and the Google page that each keyword leads to.
- Researching Keywords:
To discover all you need to know about the website’s current keywords and comprehend trends in organic and paid search.
Pricing:
| Pro Plan | Guru Plan | Business Plan | |
|---|---|---|---|
| Monthly Plan | $119.95/mo | $229.95/mo | $449.95/mo |
| Annual Plan | $99.95/mo | $191.62/mo | $374.95/mo |
Website: semrush.com
5. Phlanx
Phlanx is an influencer marketing tool that allows PR professionals to collaborate with influencers to increase social media engagement rates. Businesses may use the platform’s calculation tool to track audience engagement across Facebook, Instagram, Twitter, Twitch, and YouTube. On a uniform platform, teams may also manage an influencer directory, audit accounts to identify active/inactive followers, and generate contracts.
Characteristics & Features of the “Phlanx“ Tool;
- Influencer directory:
Work with influencers all across the world to increase your social media following.
- Collaborations:
Cross-promote each other by collaborating with other companies.
- Mentions of the brand:
Keep track of all mentions of your brand, as well as competing brands, on the internet. News, blogs, forums, and social media are all good places to start.
- Instagram auditor:
Examine influencer accounts for active/inactive followers, engagement rate, and whether they’re the ideal fit for your company.
- Calculator for Instagram engagement:
Measure Instagram engagement to make sure your followers are still following you.
Pricing:
| Basic Plan | Premium Plan | Business Plan | |
|---|---|---|---|
| Monthly Plan | $35/mo | $50/mo | $70/mo |
| Annual Plan | $25/mo | $35/mo | $55/mo |
Website: phlanx.com
6. Hootsuite
From one intuitive dashboard, you can confidently schedule posts across multiple social networks (Including; Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, and easily keep track of customer conversations, competitors, and gain actionable real-time insights from social media to make critical business decisions.
Characteristics & Features of the “Hootsuite“ Tool;
- Keep track of many social media streams:
In one place, you can keep track of many social media streams. You may use Hootsuite to post updates, evaluate replies, and communicate with your customers across 35 important social media platforms.
- Schedule posts in advance:
Simply choose the day and time that is most convenient for you. The planned posts will subsequently be shown in an easy-to-read calendar style.
- Listening in on social media:
Hootsuite is useful since it allows you to track important words and terms in other people’s postings to see when your knowledge can be useful.
- Customer service management:
You can view client queries in one spot instead of checking several social media sites using Hootsuite.
Pricing:
| Professional Plan | Team Plan | Business Plan | Enterprise Plan |
|---|---|---|---|
| Rs. 1915/mo | Rs. 7540/mo | Rs. 45000/mo | Custom Solutions Contact for Pricing |
Website: hootsuite.com
7. Popsters
Popsters is an easy-to-use social media analytics tool. It allows you to compare the engagement of different posts and activity statistics, as well as create rapid reports for any social media pages you choose.
Characteristics & Features of the “Popsters“ Tool;
- Quickly generate reports:
Popsters data may be exported to whatever file you want: XLSX, PDF, PNG, JPG, CSV, or PPTX with data and style editing capabilities
- You may compare whatever you want:
Analyze sites from various firms on various social media platforms, load hashtag data, or start a batch load to see all of the data at once.
- Keep track of key performance metrics:
Examine the overall statistics as well as the average effectiveness of posts produced at various times and with various hashtags or attachments. Check the page’s activity and dynamics statistics.
- Examine the popularity of certain postings:
Examine which types of postings are most popular with your target audience. Sort articles by popularity, length of text, engagement, date, or any other factor.
Pricing:
| Personal plans | |
|---|---|
| Monthly Plan | $9.99 for 1 social |
| Quarter Plan | $26.99 for 1 social |
| Special Plan | $49.99 for 1 social |
Website: popsters.com
8. Sociality.io
Sociality.io is an all-in-one social media management software that allows marketers to manage their social media presence in one place. Facebook, Twitter, Instagram, YouTube, and LinkedIn are presently supported by Sociality.io.
Characteristics & Features of the “Sociality.io“ Tool;
- Analysis of competitors:
Compare your social media accounts to the performance data, content initiatives, and advertising activities of your rivals.
- Engage:
Engage a large number of people. Manage all social media interactions from a single mailbox.
- Publish:
Automate the distribution of material. As a group, plan, monitor, and schedule social media updates.
- Analytics:
It’s simple to keep track of social media stats. Advanced reports are available to help you plan your approach.
Pricing:
| Pro Plan | Business Plan | Enterprise Plan | |
|---|---|---|---|
| Monthly Plan | $99/mo | $199/mo | Custom Solutions Contact for Pricing |
| Annual Plan | $83/mo | $166/mo | Custom Solutions Contact for Pricing |
Website: sociality.io
9. Sprout Social
Its an all-in-one social management solution, Sprout Social, enables the customers to get more out of their social media strategy. At scale, improve audience engagement, expedite publishing procedures, interact in real-time, and transform social data into actionable insights.
Characteristics & Features of the “Sprout Social“ Tool;
- Reporting on task completion:
Examine how Tasks are used and how well they are completed throughout your team and among individual team members.
- Reporting on engagement:
Benchmark engagement objectives and enhance your social media reactivity by analyzing reaction rates and timeframes.
- Tasking of messages:
Any social communication may be turned into actionable tasks by adding useful context, assigning it to a teammate, and routing it to them for quick follow-up.
Pricing:
| Standard Plan | Professional Plan | Advanced Plan | |
|---|---|---|---|
| Monthly Plan | $99/mo | $169/mo | $279/mo |
| Annual Plan | $89/mo | $149/mo | $249/mo |
Website: sproutsocial.com
10. Socialinsider
Socialinsider is a competitive benchmarking, analytics, and reporting tool for social media.
All major social networking platforms are supported, including Facebook, Instagram, Twitter, Linkedin, YouTube, and TikTok. By comparing your efforts to the efforts of your rivals, you may save time and wow clients with facts they haven’t seen before.
Characteristics & Features of the “Socialinsider“ Tool;
- Enhance your plan:
With extensive insights, you can increase social media engagement. Get all of your Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok social media stats on the go.
- Analyze the competition:
Analyze and analyze your rivals’ social media performance, and download competitive social media reports in minutes.
- Reports about social media:
Discover real-time social media analytics insights and download your social media data as PDF, EXCEL, CSV, PowerPoint, or use Google Data Studio to import Socialinsider’s data.
Pricing:
| Social Media Manager Plan | Agency Plan | Enterprise Plan | |
|---|---|---|---|
| Monthly Plan | $99/mo | $199/mo | Custom Solutions Contact for Pricing |
| Annual Plan | $83/mo | $166/mo | Custom Solutions Contact for Pricing |
Website: socialinsider.io
Conclusion
It is true that when a social media competitor analysis tool is in action with your social media strategy, it helps you in understanding your flaws and helps you improve for your enhanced future. It indeed helps you in maintaining your brand’s credibility and increases your overall ROI
Do you have any other top Social Media Competitor Analysis Tools to add to this list? Do let us know on any of your social media platforms in the comments section below!
