Social Media Careers

Social Media Career Growth in India 2023: All You Need to Know

Are you someone looking for a social media career and secure a good position in the field, look no further this blog lists some essential qualities for a social media careers with all jobs available with salary details, read further to know more

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As we all know, social media has taken over the world. It’s hard to go anywhere without seeing someone on their phone, scrolling through various social media apps. And while some people may see this as a bad thing, we see it as an opportunity.

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A social media career is one of the most promising and exciting careers. If you’re passionate about social media and want to help businesses grow their online presence, then taking an online digital marketing course and starting a social media career is the perfect choice for you.

This blog post will discuss the various aspects of a social media career and how you can start your journey to success in 2022.

First and foremost, let’s discuss what a social media career entails. A social media career involves helping businesses grow their online presence and interact with their customers through various social media platforms. This can include everything from creating and managing social media accounts to developing marketing campaigns and strategies.

If you’re interested in a career in social media, you must understand how social media works. You should be familiar with all the major social media platforms and how they benefit businesses. Additionally, you should have excellent communication skills.

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Now that we’ve covered what a social media career entails, let’s discuss, how you can start your journey to success in 2022. 

The first step is to get educated. There are plenty of online courses and programs that will teach you everything you need to know about social media. Once you have a solid understanding of social media, you can start looking for jobs.

There are many different types of social media jobs available. The most popular ones include working as a social media manager, strategist, or social media analyst. However, many other options are available, such as working as a content creator or social media coordinator.

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Once you’ve found a job that interests you, the next step is to start building your portfolio. The best way to do this is to create a blog or website where you can showcase your work. You can also use social media platforms to promote your portfolio.

If you’re looking for a more traditional career path, you can also consider working in public relations or marketing. These careers will allow you to use your social media skills to help businesses grow their brand and interact with their customers.

No matter what career path you decide to take, remember that the most important thing is to enjoy what you’re doing. Social media is a rapidly growing industry, and there are plenty of opportunities for you to succeed. 

So, get out there and start your social media career in India!

What Is It About Today’s Job Market That Offers So Much Opportunity for Growth and Advancement? As companies embrace social media as part of their daily operations, more than ever, social media experts are needed. Are you one of them? The growth potential offered by this sector is simply astounding.

The social media industry is growing at an exponential rate. It is now one of the world’s most popular industries. There are numerous reasons for this, but the most significant is that social media has become an essential part of our lives.

The growth of social media careers has been nothing short of exponential in recent years.

This is largely because social media has become an integral part of our daily lives. We use it to stay connected with our friends and family, keep up with the latest news and trends, and find new products and services.

social media job growth

As a result, businesses are now starting to see the value of having a strong social media presence. They’re using it to connect with their customers, build brand awareness, and generate leads.

And they’re willing to pay top dollar for talented social media professionals who can help them achieve their goals.

If you’re looking for a career in social media, now is the time to get started. 

Tips to help you Get Started on Getting a Social Media Jobs

1. Get Involved With as Many Social Media Platforms as Possible

The more platforms you’re involved with, the better your chances of landing a job. Be sure to include the major ones (Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) in your portfolio.

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2. Build a Strong Personal Brand

Your brand is what sets you apart from other social media professionals. It’s what makes you unique and memorable. Make sure your branding is consistent across all of your platforms and that it accurately reflects who you are and what you do.

The social media landscape is constantly changing, so it’s important to stay on top of the latest trends. This will make you more valuable to potential employers and help you keep up with the competition.

4. Network, Network, Network!

Get involved with social media groups and forums, and attend industry events. This will help you meet other social media professionals and make valuable connections.

5. Be Patient

Finding a job and making a place in a social media career can take time. But if you’re persistent and put in the work, you’ll eventually find the right opportunity for you.

The Most Common Social Media Jobs in India Today [Infographics] 📷

The social media industry in India is booming, with many companies looking to hire social media professionals. The infographic below represents the social media career path of the social media manager.

social media career

Here are some of the most common social media jobs in India today.

1. Social Media Manager

As a social media manager, you have a lot of responsibility. You are responsible for the content you post, but you’re also responsible for the tone and voice of your brand. This can be a lot to keep up with, but it’s important to remember that your audience is always watching and listening. 

Here are some tips on managing your social media accounts effectively

  • Pay attention to the content you post regularly. Keeping your audience engaged by posting interesting and relevant content is important. If you’re not sure what to post, consider looking at popular topics in your industry or conducting a survey of your followers to see what they’re interested in.
  • Be consistent with your voice and tone on your social media accounts. Your audience should be able to identify your brand’s personality easily. If you’re not sure how to maintain a consistent voice, consider hiring a copywriter or content creator to help you out.
  • Respond to comments and questions promptly. It’s important to show your audience that you listen to their concerns and feedback. If you don’t have time to respond to every comment, consider setting up a system where you can flag comments for follow-up.
  • Keep an eye on the competition. It’s important to stay up-to-date with what your competitors are doing on social media. You stay ahead of the curve and find new ways to reach your audience.
  • Take advantage of social media analytics. There are many tools available that can help you track your progress and performance on social media. Using these tools, you can fine-tune your strategy and make sure you’re achieving your goals.

Cool Fact #1 : The average age of an employed social media manager is 38 years old.

2. Social Media Specialist

Social media specialists are responsible for developing and managing social media campaigns to increase a company’s visibility, expand its customer base, and boost sales. Since social networking is becoming increasingly popular today, it has become crucial for businesses to incorporate this strategy into their marketing plan.

The responsibilities of a social media specialist include:

  • Monitoring social media platforms for relevant news and updates.
  • They create engaging content that promotes their brand.
  • tracking the results of their campaigns.

They also need to stay up-to-date on the latest trends in social media marketing to implement new strategies and technologies as required.

To be successful in this role, a social media specialist must have excellent communication skills, work well independently and in a team environment, and have strong analytical abilities. Ultimately, their goal is to boost the success of their company by effectively utilizing social media platforms.

Cool Fact #2 : 40 million people look for jobs on LinkedIn weekly.

3. Social Media Analyst 

A social media analyst is responsible for analyzing the performance of social media campaigns and providing insights to the company.

As a social media analyst, you will be responsible for analyzing data and developing insights to inform and guide social media strategy. In this role, you will be expected to understand social media platforms and best practices and keep up-to-date on emerging trends and technologies. You will work closely with the social media team in a company or a digital marketing agency to identify opportunities and optimize campaigns.

Some of the key responsibilities of a social media analyst include:

  • Conducting social media audits to assess strengths and weaknesses
  • Monitoring social media platforms for trends and insights
  • generating reports on social media activity and performance.
  • Identifying opportunities for social media campaigns and initiatives
  • Developing social media strategies to achieve business goals

Cool Fact #3 : The education industry is the highest-paying for social media interns.

4. Social Media Coordinator

A social media coordinator is responsible for coordinating the activities of a company’s social media team. Here they have to design, execute, and monitor the campaigns. Additionally, they respond to comments and questions from followers and analyze the performance of social media campaigns.

5. Social Media Strategist

A social media strategist is responsible for developing and executing a company’s social media strategy. create and manage social media campaigns, monitor and respond to comments and questions from followers, and analyze the performance. This is one of the high-level jobs in a social media career.

These are some of the most common social media jobs in India today.

Social Media Salaries

Are you looking to jump into the social media industry and make an entry into a social media career? Before you do, you should know that salaries in this field can vary widely.

According to, the median salary for a social media manager is $50,471 per year. However, salaries can range from $30,000 to $71,000 per year, depending on experience and location.

Experience is the most important factor in determining your salary. If you have a few years of experience under your belt, you can expect to make more money than someone just starting. Location is also a factor. 

social media careers -Social Media Manager Salary _ PayScale

For example, social media managers in New York City tend to make more money than those in other parts of the country.

Social Media Salaries in India

Social media salaries can vary widely in India depending on experience, location, and company size.

The average salary for a social media specialist is Rs. 275,277 per year in India. Salary estimates are based on 217 salaries submitted to Glassdoor anonymously by Social Media Specialist employees.

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Your social media salary will depend on a variety of factors. However, if you have the right skills and experience, you can start your social media career and expect to make a good living in this industry.


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Social media marketing is a rapidly growing field, with opportunities for those who can keep up. The rapid growth of social platforms and their audiences have opened social media careers and created many new jobs in the space, but if you’re adaptable enough to change on your feet, then there’s plenty more where that came from!

It would help if you started by getting an education about human psychology or current trends, so when it comes time to find out what suits you best, don’t forget that passion will take care of itself once properly motivated.

If you are looking to know more about social media and get into a social media career, read our complete guide on social media marketing.

There are many social media careers in India today, with many salaries. The most important factor in determining your compensation is experience. If you have a few years of experience under your belt, you can expect to make more money than someone just starting.

In the comment section below, let us know if you have any questions regarding India’s social media jobs or salaries. We would be happy to help!

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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