snapdeal Digital Marketing Strategies

Case Study On Snapdeal’s Digital Marketing Strategies – Which No One Knows!

The Snapdeal daily deal website is based in India, offering thousands of national, international, and regional brands. Ever wanted to know how Snapdeal did its digital marketing strategies, Read this case study further to know more about Snapdeal's Digital Marketing Strategies.
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Snapdeal is one of the largest e-commerce platforms in India, offering a wide variety of products across categories. It is also one of the most popular shopping destinations for Indian shoppers.

Snapdeal offers a convenient and hassle-free shopping experience to its users. It has a user-friendly interface and a wide range of products.

snapdeal Digital Marketing Strategies - logo

Founded in 2010, Snapdeal has come a long way quickly. Today, it is one of the most visited e-commerce websites in India.

The logo of Snapdeal is a simple yet powerful one. It is a blue and white circle with a yellow “S” in the centre, which is meant to represent a camera lens. The company chose this logo because it wanted to show that they are a company that is all about capturing moments and memories.

About Snapdeal [History]

Snapdeal is an e-commerce firm based in New Delhi, India. Rohit Bansal and Kunal Bahl founded the company in February 2010. As of 2019, Snapdeal has over 300,000 sellers and 500,000 products listed on its platform. The company is backed by SoftBank, eBay, and Nameless Ventures.

Snapdeal was started as a daily deals platform but later evolved into a full-fledged e-commerce marketplace. The company offers a wide range of products in electronics, fashion, home & kitchen, sports, books, and more. Snapdeal has a convenient return policy and offers EMI options on select products.

How Did Snapdeal India Come Into Existence?

  • In 2014, Snapdeal raised $134 million from SoftBank and eBay. 
  • In 2015, the firm was valued at $1 billion in 2015. 
  • In 2016, Snapdeal acquired Freecharge, an online recharge and utility payments platform, for $400 million. 

The acquisition helped Snapdeal enter the digital payments space.

snap deal logo

In 2017, Snapdeal was in talks to be acquired by Flipkart, but the deal fell through. Since then, the company has struggled to raise funds and has laid off several employees. Snapdeal is now looking to focus on its core e-commerce business and is betting big on artificial intelligence and machine learning.

What Can Marketers Learn from Snapdeal’s Marketing Strategies?

In recent years, e-commerce in India has been booming, with big players such as Flipkart and Amazon leading the way. However, Snapdeal has carved out a significant niche in the highly competitive Indian e-commerce market.

One of the key reasons for Snapdeal’s success has been its smart marketing strategy. Here are some lessons that marketers can learn from Snapdeal’s marketing playbook:

1. Keep your target audience in mind

When devising your marketing strategy, it’s important to keep your target audience in mind. This is something that Snapdeal has done extremely well.

snapdeal post

The company’s marketing campaigns are always highly relevant to its target audience of young, urban, middle-class Indians. 

For example, its recent “Shop from Home” campaign targeted stay-at-home mothers looking for convenient ways to shop for their families.

2. Use a mix of offline and online channels

Another smart marketing move by Snapdeal is its use of a mix of online and offline channels. 

It has also invested heavily in television advertising, which has helped it reach a wider audience.

3. Offer value-added services

In addition to selling products, Snapdeal also offers a range of value-added services that make it a one-stop shop for all your needs.

For example, the company offers insurance and warranty plans on electronic products, making it a safe and reliable option for customers.

Snapdeal also offers a range of value-added services that make it a one-stop shop for all your needs.

4. Focus on the customer experience

Finally, Snapdeal has always placed a strong emphasis on the customer experience. The company offers a hassle-free returns policy and is always quick to resolve customer queries and problems.

snapdeal payments

These are some lessons that marketers can learn from Snapdeal’s marketing strategy. 

By following these tips, you can develop a marketing strategy that is sure to be successful.

What Are Snapdeal’s Digital Marketing Strategies?

Digital marketing creates, manages, and executes a marketing strategy that uses digital technologies to acquire and engage customers. The key objectives of digital marketing are to attract new customers, retain existing customers, and convert leads into sales.

Snapdeal is one of the largest e-commerce companies in India. The company has over 300 million registered users and sells everything from clothes to electronics. To reach its large customer base, Snapdeal uses a variety of digital marketing strategies.

Some of Snapdeal’s digital marketing strategies include search engine optimization (SEO), content marketing, and social media marketing.

  • SEO is the method of optimizing a site for Google search.
  • Content marketing is to create and distribute valuable content to attract and retain customers.
  • Social media marketing is the method of using social media platforms to advertise a service or product. 

Snapdeal’s digital marketing efforts have helped the company become one of India’s most popular e-commerce platforms. The company’s website receives over 50 million unique visitors per month, and its app has been downloaded over 10 million times.

snapdeal Digital Marketing Strategies - about

Digital marketing has played a significant role in Snapdeal’s success. The company’s use of digital marketing strategies has helped it attract new customers, retain existing customers, and convert leads into sales. Digital marketing has helped Snapdeal become one of India’s most popular e-commerce platforms.

The below example of #MondayBlues by Sanpdeal has been a hut, which shows how a little bit of creativity can go a long way in delivering the message and engaging with your audience, with good number of likes and comments. 

snapdeal Digital Marketing Strategies - insta

Snapdeal created an ad revolving around pets. This ad is created to celebrate the special bond between humans and their pets. It also encourages people to shop for their pets at Snapdeal.

snapdeal Digital Marketing Strategies - your best frnd

Snapdeal’s Website Strategies

The e-commerce sector in India is booming, and Snapdeal is one of the leading players in the game. The company has seen tremendous growth in recent years, and its success can be attributed to many factors.

snapdeal Digital Marketing Strategies  website

One of the most important Snapdeal website strategies focuses on customer satisfaction. The company goes to great lengths to ensure that its customers are happy with their purchase experience. This includes offering a wide range of products, excellent customer service, and competitive prices.

snapdeal Digital Marketing Strategies  website page

Another key Snapdeal website strategy is its focus on mobile users. The company has developed a mobile app that makes it easy for users to browse and purchase products. This is a crucial strategy in a country where many people do not have access to a desktop computer.

snapdeal Digital Marketing Strategies website strategies

Finally, Snapdeal has also successfully built strong relationships with its suppliers. This has allowed the company to access high-quality products at competitive prices. These relationships have also been crucial in helping Snapdeal expand its reach into new markets.

snapdeal Digital Marketing Strategies stories

Snapdeal’s Social Media Marketing Strategy

It is no mystery that social media has taken the world by storm. Social media platforms like Facebook, Twitter, and Instagram have become extremely popular among netizens in India. This is where companies and brands are now busy promoting their products and services.

One such company that has taken social media marketing by storm is Snapdeal. Snapdeal is an e-commerce company based in India that offers a wide range of products and services for those who are not aware.

We will be taking a look at Snapdeal’s social media marketing strategy.

Snapdeal’s social media journey began in 2012 when the company started its official Facebook page. 

snapdeal Digital Marketing Strategies

The company slowly but surely started gaining traction on the social media platform with engaging content and timely updates.

In 2014, Snapdeal took things up a notch by launching an aggressive social media marketing campaign. The company ran various contests and promotions, which generated a lot of buzz on social media.

The company’s social media marketing efforts paid off, and it soon became one of the most popular e-commerce brands in India.

The company’s social media presence continues to grow by leaps and bounds.

Snapdeal’s social media marketing strategy can be divided into three main parts:

1. Focusing on Engaging Content

2. Running Contests and Promotions

3. Building a community

Focusing on Engaging Content

One of the key aspects of Snapdeal’s social media marketing strategy is its focus on creating engaging content. The company understands that the content must be interesting and relevant to get people to like, share, and comment on its posts.

snapdeal Digital Marketing Strategies starting sale page

To achieve this, Snapdeal creates content that is not only informative but also entertaining. The company also posts regular updates so that its followers always have something new to read or watch.

Running Contests and Promotions

Another important part of Snapdeal’s social media marketing strategy is its focus on running contests and promotions. The company knows that people love freebies and discounts. Therefore, it regularly runs various contests and promotions on its social media platforms.

The company also makes sure to announce the winners of these contests on social media, which further generates buzz and helps in the promotion.

snapdeal Digital Marketing Strategies starting sale - i see it

Building a Community

Snapdeal also puts a lot of emphasis on building a community on its social media platforms. The company encourages its followers to interact with each other and participate in various discussions.

This helps promote the brand and builds loyalty among the followers. Snapdeal has successfully managed to create a strong social media presence.

snapdeal Digital Marketing Strategies - family ka live

Snapdeal’s Facebook Marketing Strategy 

One of India’s most popular e-commerce platforms, Snapdeal, has been making waves since its inception in 2010. The company sells everything from clothes to electronics and has a loyal customer base. But how does Snapdeal stay relevant and keep its customers coming back for more?

The answer lies in their social media strategy and their Facebook marketing strategy.

Snapdeal knows that its customers are active on Facebook, so they make sure to be active on the platform. They post regularly, engage with their audience, and run targeted ads.

snapdeal Digital Marketing Strategies - fb marketing

But that’s not all. Snapdeal also uses Facebook to drive traffic to its website and increase conversions. They do this by including links to their products in their posts and running Facebook ads that target specific demographics and interests.

Snapdeal’s Facebook marketing strategy is just one part of its overall social media strategy, but it’s crucial. By being active on the platform and using it to drive traffic and sales, Snapdeal has made sure that they stay relevant and top-of-mind for their customers.

snapdeal Digital Marketing Strategies - fb

One example of an ad that Sanpdeal ran on Facebook was to target people who have recently visited their website but didn’t make a purchase. These ads feature the product that the person was interested in and include a special offer or discount to encourage them to buy.

This type of targeted advertising is highly effective and has helped Snapdeal increase its sales.

Snapdeal’s Twitter Marketing Strategy

Twitter has become one of the most popular social networking platforms worldwide. Businesses have noticed this and use Twitter to reach out to potential customers.

snapdeal Digital Marketing Strategies - twitter

Snapdeal’s Twitter marketing strategy and how it has helped the company grow its business. One such business is Snapdeal, an online marketplace in India. Snapdeal has successfully used Twitter to reach out to its customer base.

Snapdeal started using Twitter in 2009 and has used it extensively to engage with its customers. The company has social media experts who monitor Twitter 24×7 and respond to customer queries and complaints.

Snapdeal has also used Twitter to run promotional campaigns. For example, the company ran a campaign called ‘Tweet to Win’ in which it gave away prizes to lucky winners who tweeted about the campaign.

This promotional campaign was a huge success and helped Snapdeal reach out to more potential customers. The company has also used Twitter to launch new products and services.

Overall, Snapdeal’s Twitter marketing strategy has been very successful in helping the company to engage with its customers and promote its products and services. The company’s use of Twitter has also helped to increase its brand awareness and reach.

 Snapdeal’s Instagram Marketing Strategy 

Instagram is one of the most popular social media platforms, with over +600K active users. It is a great platform for businesses to connect with their customers and promote their products and services.

snapdeal Digital Marketing Strategies - pic

The company uses Instagram as a marketing platform to connect with its customers and promote its products.

Snapdeal’s Instagram marketing strategy is based on the following pillars:

1. Use of high-quality images and videos

2. Use of Instagram Stories

3. Use of influencers

4. Use of hashtags

5. Use of shoppable posts

1. Use of high-quality images and videos

Snapdeal uses high-quality images and videos to promote its products on Instagram. The visuals are eye-catching and help to grab the attention of the users.

Snapdeal

2. Use of Instagram Stories

Snapdeal makes use of Instagram Stories to promote its products. The stories are short and informative and help to engage the users.

snapdeal

3. Use of influencers

Snapdeal uses influencers to promote its products. The influencers have a large number of followers and help to reach a wider audience.

snapdeal Digital Marketing Strategies - alia

4. Use of hashtags

Snapdeal uses hashtags to promote its products. The hashtags help to reach a wider audience and promote the products.

5. Use of Shoppable Posts

Snapdeal uses shoppable posts to promote its products. The shoppable posts help the users to purchase the products.

Overall, Snapdeal’s Instagram marketing strategy is based on high-quality visuals, stories, influencers, hashtags, and shoppable posts. This strategy helps the company to reach a wider audience and promote its products.

What are your thoughts on Snapdeal’s Instagram marketing strategy? Share with us.

Snapdeal’s SEO Strategy

Snapdeal is one of the leading online marketplaces in India, with a wide range of products across categories. The company has been investing heavily in SEO to ensure that its products and services are easily discoverable by users.

snapdeal Digital Marketing Strategies - seo dasboard

Snapdeal India’s website has a domain authority of 77 and 2,610,063 organic keywords.

Snapdeal is getting 15 % traffic for their brand names and 85% of the traffic is coming from SEO. 

snapdeal Digital Marketing Strategies - branded vs non branded

Here’s a look at some of the things that Snapdeal is doing to make sure its products are visible on search engines:

1. Focusing on long-tail Keywords

Long-tail keywords are specific and niche, and they are less competitive than popular keywords. This makes it easier for Snapdeal to rank for them. The company focuses on creating content around long-tail keywords to make sure users easily find its products.

snapdeal Digital Marketing Strategies - top organic keywords

2.Optimizing Product Pages

Product pages are the most important pages on any e-commerce website. Snapdeal makes sure that its product pages are optimized for search engines by using the right keywords and providing relevant and targeted content.

snapdeal Digital Marketing Strategies - optimising landing pages

3. Creating Informative Blog Posts

In addition to optimizing product pages, Snapdeal is also creating informative blog posts to attract users. The company’s blog posts are packed with information about various products and services, making it easy for users to find what they’re looking for.

snapdeal Digital Marketing Strategies - blogs

4. Utilizing Social Media

Social media is a powerful tool used to reach out to potential customers. The company is also using social media to drive traffic to its website.

snapdeal Digital Marketing Strategies - instagram follwers

5. Investing In Paid Advertising

In addition to organic methods, Snapdeal invests in paid advertising to reach out to potential customers. The company runs ads on popular search engines and social media platforms to make sure users see its products.

Snapdeal’s focus on SEO is paying off.

Users are discovering the company’s products and services, and its website is receiving a lot of traffic. By investing in SEO, Snapdeal will be able to maintain its position as one of the leading online marketplaces in India.

 Snapdeal’s Email Marketing Strategy 

The firm went from scrapping its group coupon business to becoming a billion-dollar business in just two years. How did they do it? By leveraging the power of email marketing, they could boost their sales significantly.

snapdeal Digital Marketing Strategies email marketing

The Email Marketing Strategy That Helped Snapdeal Grow Into a Billion-Dollar Business.

The email campaigns that work well for Snapdeal include segmentation, sophisticated targeting, automated responses, and email marketing analytical tools.

The Snapdeal team uses the flexibility and massive scalability of Octane’s cloud computing platform to effectively leverage the power of email marketing, helping the company scale up very quickly.

Snapdeal’s Mobile Marketing Strategy 

Snapdeal is one of the leading online marketplaces in India, and they have a very strong mobile marketing strategy. As of March 2016, Snapdeal had 70% of its traffic and 60% of its orders coming from mobile devices.

snapdeal Digital Marketing Strategies - mobile marketing

One key element of Snapdeal’s mobile marketing strategy is its focus on personalization. They use data gathered from a customer’s past behaviour on the site to provide them with personalized recommendations for products they might be interested in.

Another key element of Snapdeal’s mobile marketing strategy is to push notifications. They send out timely and relevant notifications to their users, which has helped them increase their conversion rates.

Snapdeal’s mobile marketing strategy has been very successful so far, and it is one of the key reasons why they are one of the leading online marketplaces in India.

Snapdeal’s Top Digital Marketing Campaigns

The company has been at the forefront of digital marketing campaigns, using a variety of channels to reach its target audience. We’ll look at some of Snapdeal’s most successful digital marketing campaigns.

1. Brand Waali Quality Bazaar Waali Deal Campaign

This was a highly successful email marketing campaign that Snapdeal ran in 2015. The campaign’s objective was to increase brand awareness and drive sales during the festive season.

#BrandWaaliQualityBazaarWaaliDeal The idea behind this campaign was to offer quality products at unbeatable prices, and the email campaign was very successful in driving sales. The brand ambassadors Ritesh Deshmukh and Genelia D’Souza were featured in the email campaign, and they did a great job of promoting the brand.

Some of the key learning from this ad are:

-The importance of a strong value proposition

-The power of celebrity endorsements

– The campaign created a sense of urgency

Overall, this was a very successful campaign that helped Snapdeal increase sales during the season.

2. The ‘Dil Ki Deal’ Campaign

This was another email marketing campaign that Snapdeal ran in 2015. The campaign’s objective was to increase brand awareness and drive sales during the festive season. 

The idea behind this campaign was to offer quality products at unbeatable prices, and the campaign was very successful in driving sales. The classic version of the Dil Ki Deal campaign was still entertaining. 

The campaign has already sparked a lot of interest and excitement among the general public. 

Some of the key learning from this ad are:

  • The importance of a strong value proposition
  • The purpose of the campaign was to develop a sense of urgency
  • The power of emotion in marketing

The video has been loved and appreciated by people of all age groups. 

The USP of the video is that it is emotional but, at the same time, heart-touching. It has a simple message which is very relatable.

3. #BharatKoTaiyaarKartaHaiSnapdeal Campaign

Snapdeal has launched a new initiative called #BharatKoTaiyaarKartaHaiSnapdeal. The initiative aims to bring more small businesses online and help them sell to a larger customer base.

According to a press release, the campaign acknowledges the everyday joys in its customers’ lives. The ad campaign ties in with the narrative, integrating the goods used by the family throughout their regular lives and how they contribute to making life enjoyable every day.

Some of the key learning from this initiative are:

-The importance of local businesses and small businesses online

-The need to focus on customer needs and pain points

-The power of emotion in marketing

-The power of youth empowerment

The film’s connection to Snapdeal’s focus on high-quality, value-priced goods that allow millions of mid-income families to fulfil their needs is strong. The result is an emotional and heart-touching ad that should resonate well with the target audience.

Conclusion

Snapdeal has been very successful in its digital marketing campaigns. The company has used a variety of channels to reach its target audience and has been very successful in driving sales. The company’s focus on customer needs and pain points and the power of emotion in marketing has been very effective.

Since 2010, Snapdeal has dominated the internet market. They’ve successfully executed campaigns around major events. Although their road to success was difficult on other well-known e-commerce platforms, Snapdeal eventually achieved the recognition it deserved.

Snapdeal is a company to watch out for in the future.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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