Shopclues digital marketing strategies

Shopclues’s Digital Marketing Strategies-A Detailed Case Study

Shopclues is an Indian eCommerce company that was founded in 2011. The company sells various products, including electronics, apparel, home and kitchen items, etc. Shopclues is one of India's most popular eCommerce platforms, and it has a large customer base. Read further to know more about the digital marketing strategies of shoup clues.
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The Shopclues logo is an abstract representation of a shopping cart. The yellow and orange colours represent energy and vibrancy, while the blue colour stands for trustworthiness. The overall design is meant to convey a sense of motion and dynamism.

Shopclues has been very successful in its digital marketing efforts.

About Shopclues [History] 

Digital marketing promotes a product or service using digital channels, mainly on the internet. It can be difficult to keep up with the ever-changing digital marketing landscape, but Shopclues has managed to do just that.

Shopclues is an online marketplace headquartered in Gurgaon that sells products ranging from apparel and footwear to kitchen appliances and mobile phones. The company was founded in 2011 by Sanjay Sethi, Radhika Aggarwal, and Sandeep Aggarwal.

shopclues

Shopclues started as a daily deals website but later transformed into a full-fledged e-commerce marketplace. As of March 2019, the company had 10 million registered users and more than 5,000 merchants selling on its platform.

Since its inception, the company has been on a roll, and it is showing no signs of slowing down. In 2015, Shopclues became the first Indian company to raise $100 million in Series E funding. The following year, it was acquired by Tiger Global for $1.1 billion.

Shopclues is one of the leading e-commerce players in India, and it is clear that the company has a bright future ahead.

shopclues digital marketing strategies

What Can Marketers Learn from Shopclues’s Marketing Strategies?

1. The power of target marketing 

Shopclues has been very successful in targeting small and medium businesses. This has given it a significant edge over its competitors.

For instance, the company’s website has been designed keeping in mind the needs of small businesses. It offers a wide range of services such as listing, product promotion, and delivery.

Shopclues website

2. The importance of customer satisfaction

The company’s focus on customer satisfaction has helped it generate a lot of positive word-of-mouth. This has been one of the key drivers of growth for the company.

For example, the company offers a wide range of services such as listing, product promotion, and delivery that helps businesses save time and effort.

shopclues ecommerce
shopclues shoppings

3. The importance of offline marketing

While most e-commerce companies focus only on online marketing, Shopclues also has tie-ups with Kirana stores and small businesses. This helps it reach out to a larger audience.

For instance, the company has an extensive network of delivery boys who help promote the product.

shopclues shopping app

What Are Shopclues’s Digital Marketing Strategies?

Today’s marketplace is inundated with many e-commerce alternatives for consumers to select from for digital marketing. It’s been great since more consumers have recognized the advantages of this platform. If companies can realize and satisfy their demands, there is enough room for internet enterprises in the future.

ShopClues, an online marketplace, is a company that has expanded its customer base by leaps and bounds in a very short time. The Gurugram-based startup, founded in 2011, has managed to grow its revenue manifold.

The company’s marketing strategy is one of the key reasons for its success. The company’s co-founder and chief business officer, Radhika Aggarwal, said that its focus on small and medium businesses has helped it gain an edge over its competitors.

“We are very focused on customer acquisition for small and medium businesses (SMBs). We have a very different approach than other marketplaces, which focus on branded products,” she said.

The company has followed a three-pronged approach to marketing, which includes online and offline channels and word-of-mouth marketing.

Online Marketing

The company’s website has been designed keeping in mind the needs of small businesses. It offers a wide range of services such as listing, product promotion, and delivery.

shopclues - digital marketing strategies

Offline marketing

ShopClues has tie-ups with Kirana stores and small businesses, which helps it reach out to a larger audience. 

Word-of-mouth marketing

The company’s focus on customer satisfaction has helped it generate a lot of positive word-of-mouth. This has been one of the key drivers of growth for the company.

shopclues twitter

Shopclues’s Website Strategies 

Shopclues has made some great strides in its website design and user experience in the past year. The company has re-designed its website to provide a better shopping experience for its customers. 

shopclues - shopping product page

One of the key areas that Shopclues has improved is its search engine optimization (SEO). Shopclues has always been a late-mover in the SEO game, but it has made significant progress in the past year. The company has made its website more search engine friendly, and as a result, it has seen a considerable increase in traffic from Google.

In addition to its improved SEO, Shopclues has also made other changes to its website, resulting in a better user experience. One of these changes is the addition of product reviews.

Shopclues - Website tools

Previously, Shopclues did not have any product reviews on its website. However, the company has now added product reviews to its website, resulting in a significant increase in conversion rates.

Shopclues review

Overall, Shopclues has made great strides in its website design and user experience. The company’s improved SEO and addition of product reviews have resulted in a significant increase in traffic and conversion rates.

Shopclues’s Social Media Marketing Strategy 

Since its inception in 2011, ShopClues has been on a constant journey to make shopping easier and fun for Indian consumers. The company started as an online marketplace and has transformed into a complete e-commerce ecosystem.

ShopClues is known for its innovative social media marketing campaigns. The company has also leveraged the power of influencers. It has also run some successful hashtag campaigns.

shop clues Instagram

We will look at ShopClues’s social media marketing strategy and learn from it.

ShopClues has always been an early adopter of new social media platforms and trends. The company was one of the first brands in India to jump on the Snapchat bandwagon. It also has a strong presence on Instagram and Facebook.

ShopClues was one of the first brands in India to leverage the power of influencers. The company has worked with popular bloggers and social media personalities to promote its products and services.

ShopClues has also run some successful hashtag campaigns. The company ran a campaign called “#BuyThemAll” during the festive season of Diwali. The campaign was a big hit and helped ShopClues generate many sales.

We should also try to be innovative in our approach to social media marketing. We can learn a lot from ShopClues’s social media marketing strategy. The company has always been ahead of the curve and has leveraged new platforms and technologies to reach its target audience.

Shopclues’s Facebook Marketing Strategy  

Shopclues has become one of India’s most popular eCommerce platforms. The company has drawn in many users by offering various products and services.

One of the key reasons for Shopclues’ success has been its effective marketing strategy. The company has used several different marketing channels to reach its target audience.

shopclues - posts

The most important channel that Shopclues has used is Facebook. The company has a very active presence on the social media platform and has used it effectively to reach out to its target audience.

Let’s take a look at Shopclues’ Facebook marketing strategy and how it can be used to drive traffic and sales.

Shopclues has used Facebook to create a strong brand presence in the minds of its target audience. The company has used many different techniques to achieve this. Some of the methods that Shopclues has used include creating interesting and engaging content, using relevant keywords, and using Facebook ads.

Shopclues has used several different strategies to achieve this. The company has also used Facebook to drive traffic to its website.

shopclues insta post

Shopclues has also used Facebook to build relationships with its customers. The company has used many different strategies to achieve this. Some of the techniques that Shopclues has used include creating customer groups, responding to customer queries and complaints, and providing customer support.

Shopclues has also used Facebook to drive sales. The company has used many different strategies to achieve this. Some of the strategies that Shopclues has used include creating product pages, Facebook ads, and landing pages.

The company’s strategies can be used by other businesses to achieve similar results.

shop clues website

Shopclues’s Twitter Marketing Strategy 

Twitter is one of the most widespread social networking platforms, with over 320 million engaged users. It’s a great platform for businesses to connect with their customers and build relationships.

shopclues twitter

Shopclues, an online marketplace, is one of the businesses that have successfully used Twitter to reach out to its customers. We’ll look at what Shopclues has done right with its Twitter marketing strategy.

1. Use Twitter To Share Useful and Relevant Content

One of the most important things that businesses need to do on Twitter is to share useful and relevant content with their customers. This is exactly what Shopclues does.

For example, in this tweet, Shopclues shared a blog post about how to fight againt Covid19 by donating. This kind of content would be relevant and useful to Shopclues’s customers.

shop clues twitter posts

2. Use Twitter to Engage With Customers

Another important thing that businesses need to do on Twitter is to engage with their customers. This means responding to tweets, retweeting, and liking tweets.

Shopclues does a great job of engaging with its customers on Twitter. For example, Shopclues responded to a customer’s question in this tweet. This shows that Shopclues is attentive to its customers’ needs and is willing to help them out.

Shop clues special day posts

3. Use Twitter to Run Promotions and Contests

Another great way to use Twitter for business is to run promotions and contests. This is a great way to generate excitement and engagement.

Shopclues has done this several times in the past. 

For example, Shopclues ran a tweet with the message “Say No To Tabacco” in this tweet where customers. They generated a lot of engagement and got people talking about Shopclues.

shopclues promotional posts

4. Use Twitter to Build Relationships with Influencers

Another great way to use Twitter for business is to build relationships with influencers. Influencers are people with a large following who can help promote your business.

Shopclues has done a great job of building relationships with influencers. For example, in this tweet, Shopclues tweets we all are on the same bost appreciating the influencer.  thanks an influencer for writing a blog post about the company. This is a significant way to get direction for your business.

shopclues promotional posts ugc

5. Use Twitter to Give Customers Customer Service

Another great way to use Twitter for business is to give customers customer service. This is a way to depict that you care about your customers and their needs.

Shopclues does a great job of giving customers customer service on Twitter. For example, in this tweet, Shopclues came back with some great discounts to blow up customer’s mind. This shows that Shopclues is attentive to its customers’ needs and is willing to engage with them. 

shopclues twitter coustomer service

Overall, Shopclues has done a great job with its Twitter marketing strategy.

Shopclues’s Instagram Marketing Strategy 

When ShopClues first started using Instagram in 2015, they had a very clear marketing strategy: to show off their products in the best light possible and to target a young, fashion-savvy audience.

Since then, their Instagram following has grown exponentially, and they now have over 371k followers.

shopclues instagram

Here are three things that ShopClues does well on Instagram and that your business can learn from:

1. Use high-quality photos and videos

ShopClues understands that people are visual creatures and are more likely to engage with aesthetically pleasing content.

That’s why they make sure to use high-quality photos and videos in their Instagram posts. The visuals are always on point, and they make sure to feature their products in the best light possible.

shopclues instagram posts

2. Use hashtags strategically

Hashtags are a splendid way to reach audiences on Instagram.

ShopClues uses hashtags strategically to target specific audiences and make sure its content is being seen by the people who are most likely to be interested.

3. Tell a story

People love stories. And ShopClues does a great job of telling theirs on Instagram.

Whether highlighting their products in use, featuring customer testimonials, or giving a behind-the-scenes look at their business, ShopClues knows how to use Instagram to tell a compelling story that will resonate with their audience.

insta stories- shop clues

Your turn: What can your business learn from ShopClues’s Instagram marketing strategy? Implement one or more of these tips and see how it affects your Instagram engagement.

Shopclues’s SEO Strategy

Shopclues, an online shopping portal, has been using some interesting and innovative SEO strategies to get ahead of the competition. 

shopclues DA

Here are some lessons we can learn from their success:

1. They focus on long-tail keywords

Shopclues understands the importance of ranking for long-tail keywords. By optimizing their website and content for these keywords, they can attract relevant traffic that is more likely to convert.

shopclues posts Top organic Keywords

2. They use social media to their benefit

Shopclues uses social media platforms like Facebook and Twitter to promote its brand and drive traffic to its website. They have also created a strong social media presence by regularly posting engaging content.

3. They create helpful and informative content

The content on Shopclues’s website is designed to help its customers make informed purchase decisions. They provide detailed product descriptions, buyer’s guides, and blog posts that answer common questions about online shopping.

4. They invest in paid advertising

Shopclues knows that sometimes, you have to spend money to make money. They use paid advertising platforms like Google AdWords and Bing Ads to reach a wider audience and drive traffic to their website.

5. They use data to inform their decisions

Shopclues makes data-driven decisions to improve its SEO strategy. They use analytical tools to track their progress and identify areas that need improvement.

Shopclues is getting 6.5 % traffic for their brand names and 93.5% of the traffic is coming from SEO.

shop clues website  branded and non branded

Compare to its other competitors like Snapdeal, Paytmmall, Shopclues, Limeroad, and many others Shopclues have a higher organic search traffic. 

We can improve our SEO strategy and get ahead of the competition by following these lessons.

Shopclues’s Email Marketing Strategy

As one of the biggest online marketplaces in India, Shopclues has been at the forefront of ecommerce growth in the country. In recent years, the company has made a big push into email marketing, and it’s paid off in a big way.

Even though email marketing was thought to be a thing of the past, Mr Nitin Agarwal, the company’s Senior Marketing Director, has helped Shopclues build an email marketing strategy that is the envy of the industry.

Initially, Nitin introduced his company and some of its statistics through email marketing. ShopClues.com’s founder, Dinesh Agarwal, said that the company has 50 million monthly visits and is more popular than other ecommerce sites in India.

In yet another email, he said that bulk email marketing was an essential component to the success of Gmail since it is where quantity sales and design a strategy to get new users. This email marketing strategy has helped Shopclues increase its brand awareness and get more people to visit its website and make purchases. The company also has 1.5 million registered merchants and 500,000 products listed on its site.

In addition to its email marketing campaign, Shopclues has also used other marketing channels to reach its target audience. Shopclues has also used social media platforms like Facebook and Twitter to reach out to potential customers.

 The findings were considerably better than they had been previously. People started to communicate more through emails and conduct transactions. Another item is integrating tracking apps that allow for more information on the user experience. 

The ability to monitor and analyze data about a potential customer’s interactions with an email can help to create a more customized and effective message.

Shopclues’s Mobile Marketing Strategy  

In the last few years, India’s ecommerce industry has been on a meteoric rise. The country’s online retail market is expected to grow to $220 billion by 2025, making it one of the most promising ecommerce markets in the world.

One of the key players in India’s ecommerce industry is Shopclues. Shopclues has been very successful in leveraging mobile marketing to drive growth. 

We will look at Shopclues’s mobile marketing strategy and learn from it.

The company’s mobile app is very well designed and offers a great user experience. The app has been designed keeping in mind the needs of Indian shoppers. It is very clear to navigate the app. 

Shopclues has also been very aggressive in promoting its mobile app. The company has run several successful marketing campaigns that have helped it acquire new users and drive growth.

Some of the key elements of Shopclues’s mobile marketing strategy include:

1. A well-designed and user-friendly app

The Shopclues app is very well designed and offers a great user experience. This makes it easy for users to find what they are looking for and make purchases.

shop clues mobile friendly app

2. Aggressive marketing campaigns

Shopclues has run several successful marketing campaigns that have helped it acquire new users and drive growth.

3. A focus on customer acquisition

Shopclues has been very focused on acquiring new customers. The company has run several campaigns that offer discounts and other benefits to new users.

4. A focus on customer retention

Shopclues has also been very focused on retaining its existing customers. The company offers several loyalty programs and other benefits to keep its customers engaged.

5. A focus on mobile commerce 

Shopclues has been one of the pioneers in driving mobile commerce in India. The company was one of the first to launch a dedicated mobile app and has been very successful in driving growth.

Shopclues’s mobile marketing strategy is a great example for other ecommerce companies to follow. The company has been very successful in leveraging mobile to drive growth. 

By following Shopclues’s example, other e-commerce companies can also drive growth and success.

Shopclues’s Top Digital Marketing Campaigns 

In the last few years, Shopclues has become one of the top e-commerce players in India. The company has grown rapidly, and today, it is one of the leading online shopping destinations in the country.

One of Shopclues’ successes is its strong digital marketing strategy. The company has run some very successful digital marketing campaigns in the past, and we can learn a lot from them.

We will look at some of Shopclues’ top digital marketing campaigns and what we can learn from them.

1. ShopClues The “Bigger than the #BiggestThankYou Sale’ Campaign

This massive sale campaign that Shopclues ran last year to thank its customers for their support. The sale went on for ten days and offered huge discounts on various products.

What made this campaign so successful was that it was very well planned and executed. Shopclues ran a series of promotional activities leading up to the sale, which created a lot of excitement and anticipation among shoppers.

During the sale, Shopclues also offered some great deals and discounts, which further added to the campaign’s appeal.

We can learn from this campaign that a well-planned and executed sales campaign can successfully drive traffic and sales.

2. ShopClues Diwali Sale Campaign 

This was another big sale campaign from Shopclues #ShopcluesDiwali, and it was run around the time of the Diwali festival. The campaign offered huge discounts on a wide range of products, and it was very successful in driving traffic and sales.

One of the things that made this campaign so successful was that it was very well-timed. Shopclues ran the campaign at a time when people were already in the mood to shop for the Diwali festival.

This ensured that there was something for everyone, which helped drive traffic and sales.

We can learn from this campaign that timing is everything for sales campaigns. It is also important to offer attractive discounts to drive traffic and sales.

3. ShopClues The “End of Season Sale’ Campaign

Online Shopping Market in India is Booming because of the sales from ShopClues. ShopClues has a massive season-end sale through June, offering hundreds of brands and huge discounts on fashionable apparel! This was another big sale campaign from Shopclues, and it was run at the end of the season.

Shopclues ran the campaign when people were already looking for deals on seasonal products. This helped to drive traffic and sales.

We can learn from this campaign that it is important to run sales campaigns at the right time to drive traffic and sales.

4. ShopClues ‘MahaBharat’ Sale Campaign

This was a sale campaign that Shopclues ran around the time of Mahabharat Sale. The company offered huge discounts on a wide range of products, and it was very successful in driving traffic and sales.

The campaign was for everyone out there, and it was very well-timed. Shopclues ran the campaign when people were already thinking about shopping for the festive season.

Another thing that worked well for this campaign was that it offered huge discounts on various products.

Conclusion on ShopClues Future Plans

ShopClues intends to expand regional and local brands in the home, kitchen, and fashion categories in 2015.

The money raised will grow the company’s merchant base and develop technology and service capabilities to assist small and medium businesses in embracing the e-commerce opportunity in India.

ShopClues planned to grow its merchant base by 3000% in 2015. There are currently 1,200 merchants on the platform. It also intends to double its headcount, presently at 550 people.

The firm had previously stated that around 20% of the $100 million received recently would be spent on marketing efforts for the next two years, with tangible results expected only by 2016.

ShopClues’ current advertiser base includes Coca-Cola, Titan, Bajaj Allianz, and Lenovo. The company is also talking with many e-commerce marketplace firms to list their products on its platform.

The advertisement is for the corporate. The firm has set a goal of expanding its customer base to 10 million merchants. The company has also announced plans to double its headcount to serve its customer base better.

ShopClues is currently in talks with many e-commerce marketplace firms to list their products on its platform. This will help ShopClues expand its customer base and better serve its existing customer base.

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Thanks for reading, and happy shopping!

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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