SEO or Search Engine Optimization is using tools to improve your online presence or traffic for your business. SEO is done to generate organic or unpaid traffic results for your website. Google is the most used search engine. When you look up for something on Google, there are hundreds of pages shown in the search results and so the links. Did you ever go beyond the third or the fourth link in the Google search? Or at least beyond page one? The answer mostly is NO. Well, that is all it is about SEO. In simple terms, SEO means optimizing or adding essential ingredients to your blog such that it ranks in the top five searches in the Google search engine or any other search engine for that matter. There are many methods and tools to do this.
But before that one vital thing that you should know about SEO is that, there are three types of it namely – black hat, white hat and grey hat. Sounds funny right? Well, this decides the kind of online person you are. A black hat SEO in simple terms contains duplicate content, stuffed with keywords and inappropriate backlinks and stuffed with non-relevant content. A white hat SEO, on the other hand, is a polished one that has good, reasonable content, relevant images and backlinks and has a quality language with detailed attention to grammar and the style of writing. The centre space of this is called a grey hat SEO that has a good blend of the right and the not so right type of optimization. Grey hat SEO is essential to keep your website balanced.
You may spend hours together in writing a quality blog. But what matters is the last twenty or so minutes you spend optimizing it. Now, how you do, it depends on the style you chose. Some people use keyword-rich content, while others use backlinks and other things. There are hundreds and thousands of companies out there, and it becomes vital that your website stands first. Let us dive in and understand why is it important to do SEO for your brand:
Edge over other brands – Like mentioned above, there are so many brands out there that are hungry to get to customers. Well, business is all about that. It is all about competition. When you have many competitors, it becomes crucial that you strive hard to climb up the ladder and reach your customers before they get them. SEO helps in aligning this part of your business. It curates and makes your website better that your brand stands tall among all the others on the internet.
For your customers – All those customers ever want is comfort. A good SEO helps customers to reach out to you and understand our brand in a better way. Good SEO practices also help in developing good user experience making your website better for your customers.
Promotions – SEO helps in social promotion. A brand with good SEO is more appealing to people, and thus they would also be interested in promoting your brand across other platforms. This, directly or indirectly helps you reach your targeted audience and sales quickly.
Over a while, many companies developed various tools that help in making your SEO task easier. The tools also provide feedback and give suggestions as to how to improve your business. Some tools have metrics that help you analyze the performance that helps you in making informed decisions.
Let us see what some of the small business SEO tools that help are super-handy
Top 10 SEO tools :
Google Analytics & Search Console
1. Google Analytics & Search Console :
Google with no second doubts is the most trusted site. Also, since Google is one of the most preferred search engines, what better than using one of its own tools! Google Analytics helps you to find referral sites, set up alerts, create customized dashboards, have a look at the top-performing landing pages, find top-performing content and most importantly, compare non-organic and organic visitors. It provides data on performance of your organic traffic. This is essential to know how your website is doing. There is much more to do with google analytics. The tool by itself is a vast ocean and gives you immense options to make your webpage the best. Also, Google Analytics is the best SEO tool for small businesses
The console has a set of tools and reports that help identify errors or improvement areas in your website. It was formerly known as Google Webmaster Tool. It tracks indexing and crawling reports. It mainly focuses on organic visibility and search for your website. It is one among the most preferred tools
2. Mangools :
Mangools offers the best package with the best SEO tools. The three prominent tools that they have created provides all that one needs to optimize their search engine. The KWFinder is a goldmine when it comes to search keywords for your page. It is the easiest and quickest way to find keywords. It shows the best keywords by showing monthly searches to the word. This tool helps find the right sweet spot that will pull customers to your page. There is a free and paid version of this tool. The user-friendly interface lets you understand the tool easily. The free tool helps you find three keywords per day. If you are a budding entrepreneur, you should try this tool. You can also try their other tools, namely SERPChecker, SERPWatcher, LinkMiner and SiteProfiler. This is one of the best SEO tools for small businesses.
3. Ahrefs :
Ahrefs offer six tools for you to optimize your search engine. Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and SEO Toolbar. The SEO toolbar eliminates the need to open a SiteExplorer to have a snapshot of your page’s SEO. With this toolbar installed, you will have immediate access to viewing the domain rating, URL rating, Ahrefs Rank, number of backlinks, number of referring domains, organic search traffic and ranking keywords. It is a great tool that saves a lot of time. As you search for keywords, you will get instant metrics for the keywords. Also, with one click, you will get to view all of your metrics, thus helping you in faster decision making. Try out this tool today to experience the most comfortable SEO work.
4. MOZ :
Founded by Rand Fishkin, MOZ is a tool different from others. It is fast and smart, thus saving a lot of time for you. It is an all-in-one SEO toolset. It does site audits, rank tracking, backlinks analysis and does keyword research. With this tool, you can see the metrics to any site. You will also be able to check for anchor text and domain authority in seconds. Get thousands of keywords suggestions along with their difficulty scores and SERP analysis. With MOZ rank higher and drive quality traffic. The tool is straightforward to use, and you will now have more time to run great SEO campaigns. Try MOZ today to know better about its functions.
5. Raven :
Raven, is a trusted tool by thousands of agencies and marketers. This tool focuses on finding out what is slowing down your website. The Website Auditor finds the bug that slows down and prevents your page from ranking in the beginning. When you analyze this tool, it helps check and provides a calculated ranking out of 100. Based on the report, the key result areas are analyzed. The solution to your problems and bugs are provided in the order of severity. You may go ahead and fix them. If you wish to leave a few things as such, you are good to hide the findings. You even have an option to share your report. Raven is another all-in-one SEO tool that helps you fix your SEO problems easily. It is one of the many small business SEO tools that help you fix your webpage.
6. Buzzstream :
Hundreds of the best marketers in the world use Buzzstream. This tool provides insights into your campaigns. One of the perks is that you will get a fully customized report. You can now have a track of all your conversations. The tool saves all your emails and sets up reminders to follow up. The LinkBuilders in BuzzStream helps you monitor your links and helps you reach a wider crowd.
7. GuestPost Tracker :
When it comes to making it on the top of Google pages, what is a better thing than playing with guest posts? This tool helps you work on your guest posting process. The tool takes care of outreach, the whole writing part and the publishing process. As true and good as it sounds, white-hat links are difficult to get. This tool helps you get it in just a few clicks. The tool helps you find sites that need content. You can write and outreach it by yourself. When you subscribe to the ultimate version by paying, you get access to finding the guest post writing to your niche. Explore more about this tool to get the best of it.
8. Screaming Frog :
The basic and primary understanding of what an SEO is that it is crawling to websites to acquire information and understand tactics to help you develop your website. The tool enables you to analyze and audit onsite SEO for URLs. In the free version, you can download and crawl up to 500 URLs. In the paid version, you get to check for unlimited URLs. Now find broken links, audit data, analyze page titles and discover duplicate content easily. Additionally, you can also extract data with XPath and generate XML SiteMaps. Some of the biggest brands like Amazon, Apple and Disney use screaming frog. What about you?
9. Web CEO :
Another widely used SEO tool is the Web CEO. They have several tools that will help optimize your website. Their tools include rank tracker, keyword researcher, technical audit, SEO analysis, internal links, backlink checker, traffic analysis and so on. As the name denotes, it is a full package of all that you might need to get your website to the right pace. You can choose between their monthly package or a yearly package depending on what suits you best.
10. SMERush :
A seven-day free trial is all that you need to get convinced to use this tool when compared to all others out there. What’s with them you ask, well they help you work on everything that one needs to optimize their webpage. Right from Organic research, organic traffic insights, keywords research, backlink analytics, rank tracking, site audit to search engine sector; SMERush has got it all covered. Besides SEO, they also have other categories and respective tools that help you stabilize your webpage on the whole. They’ve been in the market for ten years now and have been doing a tremendous job. Check out their website now to know better about their SEO tools and other interesting tools.
The above mentioned are some of the top-performing and most-preferred SEO tools as of 2019. Every tool is unique in its own way though all aim at making your website the best among your competitors. You can either use one or more to compare and see which tools work the best for you.