Digital marketing has emerged as one of the most promising career paths in today’s world, with SEO being the most in-demand expertise. An industry like SEO, social media, and analytics are expected to generate more than 200k jobs in the next few years.
If you’re looking for a dream job in SEO, whether you’re a newbie or a seasoned pro, the following SEO interview questions and answers will help you obtain a thorough understanding of the most frequently asked SEO questions.
Here’s a quick rundown of what to expect at your SEO interview to save you time and effort. To save you time we have listed here the Top 50 SEO Interview Questions and Answers in 2023 interviews that you may expect.
Before going you should also know the do’s and don’ts of interviews.
This blog will answer the majority of the frequently asked questions for everyone who tries to attend the interview. These are, without a doubt, the most common questions you’ll be asked during an SEO job interview.
Also, if you are on this blog, you might be interested in getting jobs in SEO. But finding the right place to learn Digital marketing and SEO is one of the toughest jobs.
Don’t worry we are here to guide you, just enroll in the Online Digital Marketing Course.
Top 50 SEO Interview Questions and Answers
Question 1. What is search engine optimization (SEO) and how does it work?
Answer: This is nearly always the first question you’ll be asked during an SEO interview. SEO is the practice of increasing the quality and quantity of organic search traffic to a website. This is accomplished by improving a website’s or web page’s visibility on a search engine without having to pay for it.
Question 2. What is SEO stands for?
Answer: SEO stands for Search Engine Optimization.
Question 3. Why do you believe we require SEO in the corporate world?
Answer: The first clickable web-ad banner appeared in 1993. For marketing and advertising, HotWired had acquired a few banner adverts. Since then, there has been no turning back. Every year, something new was available on the Internet for individuals to use and discover, signaling a paradigm shift in marketing. The fight to be on the top page of search engines has gotten very intense as online behavior has increased. To succeed in the internet world, a company needs to use SEO to stay on top.
Question 4. What exactly is local SEO?
Answer: Local SEO is aimed toward users and potential customers who are looking for a business’s products or services in their local area. These mostly consist of location-based inquiries and outcomes.
Question 5. What is the definition of a search engine?
Answer: A search engine is a software system that searches the internet for relevant information on a specific query posed by an Internet user.
Question 6. Other than Google, can you identify a few search engines?
Answer: This is a frequently asked question in SEO interviews. Here are several examples:
- Bing
- Yahoo!
- DuckDuckGo\sYandex
- YouTube
- Amazon
- Baidu
Question 7. What does WWW (World Wide Web) stand for?
Answer: The World Wide Web is abbreviated as WWW. It is a collection of websites that are hosted on web servers and are accessible from local PCs.
Question 8. How well do you understand web crawling?
Answer: Web crawling is the process of an internet bot (spider bot/spider/crawler) browsing the World Wide Web for web indexing. It visits pages via hyperlinks and copies them for processing and indexing by the search engine, allowing Internet users to search more quickly and efficiently.
Question 9. Have you heard of Googlebot?
Answer: Googlebot is the search engine giant’s web crawler. It crawls, indexes, and finds online pages.
Question 10. What is a search engine submission?
Answer: The process of submitting your website to search engines for it to be crawled and indexed is known as search engine submission. Even though search engines are smart enough to find and index your website with ease, it is recommended that you complete the search engine submission because you will have the opportunity to submit some useful information about your website from your end, and the search engines will alert you if your site contains any potential errors.
Bonus Read: Digital marketing career in India
Question 11. What is a search engine result page (SERP)?
Answer: The search engine results page, or SERP, is a page that displays the results of a search engine. This is the page where users may see all of the search engine results for their queries.
Question 12. How do you differentiate between organic and paid results?
Answer: Organic and paid search results are two types of SERP results that are displayed based on quality and relevancy to the user query. On the SERP, organic results are not paid to appear. Therefore, is quite difficult to rank highly organically, and it necessitates the use of SEO.
Paid results need keyword bidding, and they are positioned above the organic search results on SERP depending on the Max CPC (cost per click) and quality score, and these are paid adverts. The higher your score, the less you’ll have to spend.
Question 13. What is the difference between on-page and off-page SEO?
Answer: By optimizing the meta tags and descriptions, page title, URL structure, keyword density, body tags, internal linking, and images, on-page SEO ensures that the website’s performance improves and improves.
Guest blogging, reverse guest blogging, press releases, social networking, and other off-page SEO operations are examples. These are carried out away from the website to promote and boost its visibility.
Question 14. Do you know what Google Sandbox is?
Answer: While the existence of Google Sandbox has long been a topic of debate, Google has remained silent on the subject. New websites are thought to go through a probation period before appearing in SERPs. This filter is thought to be triggered by two important factors: the active age of a domain and keyword competitiveness. If the keyword’s search frequency is higher,
Question 15. What is the definition of a domain name?
Answer: A domain name is an address on the Internet that allows Internet users to reach your website, and it comprises web addresses, email addresses, and Internet Protocol addresses. It’s essentially a shortcut to your website’s hosting server.
To browse a website without a domain name, one must type in the entire IP address. IP addresses are numerical designations that are inconvenient to utilize regularly.
There are two fundamental components to a domain name:
The name of the website (e.g., digitalscholar)
The domain name extension (e.g.,.com) is a part of the domain name.
Question 16. What is a Uniform Resource Locator (URL)?
Answer: The Uniform Resource Locator (URL) stands for Uniform Resource Locator. It is the full URL of a web page or document on the www. The following components make up a URL:
Protocol: A mechanism for parsing URLs (HTTPS, HTTP, etc.)
Domain: The name of the domain
Path/File: The precise location of a page, file, or directory.
Question 17. What is the definition of a domain name?
Answer: A domain name is an address on the Internet that allows Internet users to reach your website, and it comprises web addresses, email addresses, and Internet Protocol addresses. It’s essentially a shortcut to your website’s hosting server.
To browse a website without a domain name, one must type in the entire IP address. IP addresses are numerical designations that are inconvenient to utilize regularly.
There are two fundamental components to a domain name:
The name of the website (e.g., Intellipaat)
The domain name extension (e.g.,.com) is a part of the domain name.
Question 18. What is a Uniform Resource Locator (URL)?
Answer: The Uniform Resource Locator (URL) stands for Uniform Resource Locator. It is the full URL of a web page or document on the www. The following components make up a URL:
Protocol: A mechanism for parsing URLs (HTTPS, HTTP, etc.)
Domain: The name of the domain
Path/File: The precise location of a page, file, or directory.
Question 19. What can you do to boost your Google rankings?
Answer: While E-A-T is a decent method, there are a few other criteria that have been identified to improve Google rankings:
The standard of the content
Content freshness and accuracy Authority of your domain for the topic
Backlinks of high quality
Are you unsure of the most significant ranking elements for Google? Now is the time to learn about the top ten Google ranking criteria.
Question 20. Describe the difference between DA and PA.
Answer: While DA (domain authority) refers to the overall authority of your website, PA (page authority) refers to the authority of a single page based on quality backlinks, social sharing, and other factors. The DA takes more time and work than the PA, but in the long run, the former is more worthwhile. Both, on the other hand, are mutually advantageous.
Bonus Read: Digital marketing salary in India
Question 21. What exactly is a TLD?
Answer: The top-level domain (TLD) is the last part of an Internet address, such as.com,.net,.org,.co.in, and so on.
Question 22. What is a country code top-level domain (ccTLD)?
Answer: In SEO, a ccTLD, also known as a country code top-level domain, is a two-character domain extension reserved for a country. Here are some ccTLD examples: it stands for Italy, and. it stands for India.
Question 23. What exactly is PBN?
Answer: PBN, or a private blog network, is a collection of websites linked to a single website for SERP purposes.
Question 25. Name a few well-known SEO tools.
Answer: This SEO interview question will be used to assess your knowledge of the subject. Here are a few well-known SEO tools:
- Google Search Console is a tool that allows you to manage your organic search traffic
- Google Analytics is a tool that allows you to track the visitors in all forms of source like organic, paid, social, referral.
- Moz\Ahrefs
- Sprout Social
Question 26. Determine the difference between a Do-Follow and a No-Follow link.
Answer: Unless otherwise indicated, all hyperlinks are dofollow links by default. When crawlers from search engines come upon a link, they crawl the page and pass the link juice forward as a vote of quality. Because do-follow links from high-authority sites are excellent backlinks, they will help a site rank higher in SERPs.
Nofollow links are designed in such a way that they are not crawled by search engines or counted as quality votes. When you wish to link to third-party websites on your website without giving them authority, you can utilize this.
This is another common SEO interview question, so make sure you understand the concept.
Question 27. What is SEO (search engine optimization) writing?
Answer: SEO writing is the use of keywords and key phrases inside the text of a website. This improves the website’s organic search engine results page (SERP) visibility.
Question 28. Describe the keywords.
Answer: Keywords are words or phrases that people use to get relevant results to their searches on the internet. They’re also referred to as search queries. Identifying potential keywords and using them in your website content can help you improve your search engine ranking.
Question 29. What is the frequency of keywords?
Answer: Keyword frequency refers to the number of times a specific keyword appears in the content of a web page. While utilizing keywords in the right frequency can help your website perform better, overusing them can rapidly lead to keyword stuffing.
Question 30. How tough is it to find keywords?
Answer: The measure of how tough it is to rank for a specific keyword based on its high usage is called keyword difficulty.
Question 31. What is the meaning of keyword proximity?
Keyword proximity refers to the distance or proximity between two keywords inside a body of text on a web page. If the keywords in a phrase are closer together, the phrase will have more weight.
Question 32. What is keyword density, and what does it mean?
Answer: The ratio or percentage of keywords utilized on a page is known as keyword density. The best practice is estimated to be between 3 and 4%.
Question 33. What is keyword stuffing, and how does it work?
Answer: Keyword stuffing is regarded as a type of black-hat SEO technique. Increasing keyword frequency to rank for specific keywords is typically frowned upon and may result in a penalty for your website.
Question 34. What is keyword stemming, and how does it work?
Answer: Keyword stemming refers to Google’s ability to recognize different word forms based on a single word in a search query. This is accomplished by the use of prefixes, suffixes, pluralization, and other techniques.
Question 35. What is the significance of a keyword?
Answer: Keyword prominence refers to where keywords appear prominently on a web page (on the header, in the first paragraph, at the beginning of a sentence, in meta tags, and so on).
Question 36. How many keywords should be on a single page?
Answer: Three major keywords and a few secondary keywords are recommended, however, the number of keywords used should not appear unnatural within the content, and the number of keywords used is determined by the length of the content, page flow, keyword difficulty, and other factors.
Question 37. What do you mean by long-tail keywords?
Answer: Keywords can be used with other words to form a more particular phrase. Long-tail keywords are what they’re called. Long-tail keywords can be quite particular, so they’re useful for obtaining high-quality traffic from people who are interested in that specific search query, and they’re more likely to convert that traffic into sales.
Question 38. What is the National Action Plan (NAP)?
Answer: NAP (name, address, phone number) aids search engines in determining which businesses should be listed in response to location-based searches.
Question 39. Establish a bounce rate.
Answer: Prepare for this crucial SEO interview question. The bounce rate is the percentage of visitors who leave a website after viewing only the landing page and doing nothing else. It’s the proportion of single-page sessions to all website sessions.
Bonus Read: Reasons to start career in Digital Marketing
Question 40. What are header tags and how do I use them?
Answer: HTML header tags are used to highlight the content of a web page’s headings (h1 level) and subheadings (h2–h6 level). Header tags or heading tags are other names for these tags. The hierarchy will be broken if you jump from h1 to h3, which is not recommended for on-page SEO. Unless you’re using HTML5, which allows for more, each page should only have one h1 tag.
Question 41. What are the differences between meta titles and meta descriptions?
Answer: Meta titles (page titles) and meta descriptions are two separate bits of HTML code that are crucial when building a website.
These sections, similar to the back-cover blurb of a book, will notify consumers of the title of the page they’ve landed on and provide a synopsis of that page when it appears on SERPs. This provides visitors with an idea of what your page is about and whether or not they should visit your website.
Furthermore, web browsers use meta titles in the browser bars to make it easy for users to identify between various tabs of different pages if they have opened many tabs in a single session. When individuals bookmark a web page for future reference, the page titles are also used.
Question 42. What are internal links and how do they work?
Answer: Internal links are hyperlinks that connect one web page within the same domain to another web page inside the same domain.
A well-thought-out internal linking structure can aid consumers in navigating the website with ease. Keeping all critical pages within two-three clicks of the home page is a smart idea.
Question 43. What is the difference between inbound and outbound links?
Answer: Inbound links are links that point to your website from another website.
Outbound links are links from your website to another website.
Having a few outbound links to high-authority sites might be beneficial, but having too many can harm your SEO. To prevent link juice from being passed on, make sure to employ no-follow links.
Question 44. What are backlinks and how do you get them?
Answer: Inbound links, also known as backlinks, are links that point to your website from another website.
Question 45. What are anchor texts, and how do you use them?
Answer: Search engines use anchor texts to determine the context of the web page to which they are connecting. An anchor text is text that can be clicked on in a hyperlink. Consider the following scenario:
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Question 46. What is the purpose of robots.txt?
Answer: Robots.txt is a text file that tells web crawlers which pages on your site they should crawl and which they shouldn’t.
Question 47. What does the robot’s meta tag mean?
Answer: FOLLOW, NOFOLLOW, INDEX & NOINDEX, and other robots’ meta tags (or robots’ meta directives) provide a granular way to crawl and index a page’s content, for example, FOLLOW, NOFOLLOW, INDEX & NOINDEX, and so on.
Question 48. How does a 301-redirect work?
Answer: Users and search engines can be redirected from an old URL to a new one using a 301 redirect. The majority of the link juice from the old website is passed to the new page via a 301 redirect.
Question 49. What is the Webmaster Tool or Google Search Console?
Answer: Google Search Console (formerly known as Webmaster Tool) is a free Google service that allows users to keep track of their website’s health and visibility. It contains the following information:
- A confirmation from Google that a website can be found and crawled.
- Identifying and resolving indexing difficulties
- Fresh or updated content is re-indexed.
- displaying the site’s backlinks
- Problems with mobile usability, AMP, and other search functionality are being addressed.
- For the site, Google Search traffic data is being monitored: How frequently the site shows on the SERP, which exact search phrases bring the site up, how frequently users click through for those search queries, and so on.
- Notifications and alerts concerning spam,
Question 50. What is Pay-Per-Click (PPC)?
Answer: This is another question that comes up frequently in SEO interviews. PPC (pay-per-click) advertising is a type of advertising in which the advertiser pays the publisher when the ad is clicked. You only pay when consumers click on your ad, which helps generate traffic to your website.
Bonus: Do Your Own SEO to Demonstrate Your Expertise Before the Interview
The evidence, as they say, is in the pudding. Check to see if you’re employing SEO in your own work. That implies in your LinkedIn profile, but also in a professional blog if you have one, an online CV, or a website for personal branding if you have one.
Conclusion
We hope that the blog about the Top 50 SEO Interview Questions in 2024 you found is useful. To keep you informed, we will be updating the guide regularly. Want to learn about SEO, content marketing, social media, branding, marketing analysis, and starting up your own agency then,
Check out the online digital marketing course if you want to learn more about digital marketing and become an expert.
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