We’re quickly approaching mid-2023, and several changes for your company come with it. Is your business ready?
With all the ever-changing challenges and adjustments in search engine algorithms and digital marketing, having effective SEO tricks at your disposal may help you achieve your desired organic ranking and help you earn more money.
We’ll discuss 20 powerful SEO growth hacking techniques you may include in your existing SEO best practices.
Make a point of reading each section in this article since you don’t want to miss anything.
Let’s get started!
It’s no secret that search engine optimization, or SEO, is expanding daily with new ideas and inventions. People may not even be aware that their prior knowledge will become outdated when tomorrow arrives.
There’s no doubt that unless you keep up with SEO news and articles, you will fall behind in the cut-throat SEO race, whether you like it or not.
Top 20 SEO Growth Hacking Techniques
Here is the list of top 20 SEO growth hacking techniques you must know and try out today;
1. SEO Growth Hack: Start To Take Advantage of Free SEO Tools
SEO tools are essential for any business that wants to rank high in search engine results pages (SERPs). However, these tools can be expensive, and not all companies can afford to invest in them.
It may seem obvious, but many startup entrepreneurs overlook free SEO tools. So, take advantage of these free SEO hacking tools in 2020 and save more money.
Luckily, many free SEO tools can be just as effective as paid ones, if not more so. We’ll discuss some of the best free SEO tools and what they can do for your business.
1. Google Search Console:
This free service from Google gives you insights into how your website performs in search results. It also provides data on your website’s search traffic, click-through rates, and more.
2. Bing Webmaster Tools:
Like Google Search Console, Bing Webmaster Tools provides data and insights on your website’s performance in Bing’s search results.
3. Yoast SEO Plugin:
Yoast SEO is also a must plugin for any WordPress website. It is an all-in-one SEO solution that helps you optimize your website for better search engine visibility.
KWFinder is a keyword research tool that enables you to find long-tail keywords with lower SEO difficulty. This is a great way to find keywords that you can rank easily.
The MozBar is a free Chrome extension that gives you on-page SEO insights. This tool can show a website’s MozRank, domain authority, and more.
Semrush is a comprehensive SEO tool that provides data on your website’s organic traffic, keyword rankings, and more.
7. Google Search Console:
This free service from Google gives you insights into how your website performs in search results. It also provides data on your website’s search traffic, click-through rates, and more.
8. SEO Analyzer Tool by Neil Patel:
This free tool analyzes your website and provides a report on your website’s SEO health. The information includes data on your website’s speed, mobile responsiveness, and more.
9. Google Keyword Planner:
The Google Keyword Planner is a free tool that helps you research keywords for your website. With this tool, you can find keywords that are relevant to your business and have a high search volume.
10. Google Analytics:
Google Analytics is a free tool that provides data on your website’s traffic, including where your visitors are coming from, what they’re doing on your site, and more.
These are just some of the available free SEO tools. With these tools, you can get insights into your website’s performance and make changes to improve your ranking. So, take advantage of these free SEO tools and start hacking your way to the top of the SERPs.
2. SEO Growth Hack: Turn your Mentions Into Backlinks
The next growth hacking technique is to turn your mentions into backlinks. But, how can you find out where your firm has been mentioned?
It’s not difficult.
You might use the website Mention to see who is talking about you on the internet or set up a Google Alert for your brand name. This will notify you every time your company is mentioned online.
The goal is to get a link back to your site from the mention. This is a great way to get high-quality backlinks from authority sites. This is undoubtedly one of the simplest methods to obtain new backlinks. You’ve already been written about.
They mentioned your brand or product but haven’t linked to your website. In situations like this, it’s usually enough to contact the webmaster and politely ask for a link.
Of course, you can go one step further by providing them with additional resources, such as an infographic or case study. But in most cases, simply asking for a link is enough to get the job done.
This method works especially well if you have a new product or service that hasn’t been mentioned much online. You can be the first to get a link from a high-authority site, which can boost your SEO.
3. SEO Growth Hack: Summarize Your Website With Highlighted Snippets
The term “rich answer” refers to a highlighted snippet or “highlighted response” at the top of SERPs for particular search queries.
Featured snippets are those little boxes that appear at the top of the search results when you type in a query. They feature the answer to your question and a link to the source.
If you’re not already familiar with featured snippets, here’s a quick rundown:
Featured snippets are intended to provide users with the information they want as fast and conveniently as feasible. They appear above the regular listings at the top of the search results.
Featured snippets are pulled from web pages that Google deems authoritative and relevant. The content in a featured snippet must be well-written and structured in a way that makes it easy for Google to understand.
This is how you accomplish this.
Featured snippets, unfortunately, are algorithmically determined; there is no way to guarantee a spot in the snippet.
However, you may take certain actions to considerably raise your chances of obtaining a highlighted snippet.
- Consider the search phrases that are most important to your business. Determine which terms you currently rank in the top five positions on Google.
- Locate and identify focused questions: Locate a clear question connected to the topic. This might be shown in the query term (for example, “What are the best tips for saving money on groceries?”), or it might be something that isn’t explicitly stated but is clear from the user’s intent (for example, “How can I save money on my grocery bill?”). Choose the data requested by the searcher.
- Provide answers to the questions you’ve listed above. These should be no more than one paragraph long (at most) and in the simplest feasible language.
- Give more information: The solution you develop above should result in a longer description of the issue and its solution. To put it another way, give readers more of what they want. Your business’s most important search phrase should be one that you rank in the top five positions on Google.
Additionally, to get a featured snippet for your site, there are a few things you can do:
1. Write well-written and informative content
When it comes to featured snippets, the quality of your content is important. Your content should be well-written, informative, and structured in a way that makes it easy for Google to understand.
2. Use keyword-rich titles and descriptions
Using keyword-rich titles and descriptions can help your content rank higher in the search results. This, in turn, may assist you in obtaining a highlighted snippet for your website.
3. Optimize your content for mobile
People are increasingly adopting mobile devices to conduct web searches. As such, it’s important to optimize your content for mobile. In its featured snippets, Google is likelier to feature content that looks good on mobile devices.
4. Use schema markup
You may add schema markup to your webpage to assist search engines in comprehending your content. Adding schema markup to your content can help you get a featured snippet for your site.
This is an excellent illustration of a growth hack that allows you to outperform your competition. A site that receives a featured snippet position regularly receives significantly more visitors than those who outrank it in the SERPs.
4. SEO Growth Hack: Choose Your Domain Carefully
Your domain name is your uniqueness on the web. It’s how people find you and your website, an important part of your online branding. So it’s important to choose your domain name wisely.
Please verify if your website is registered in the country where you do business. To get the best outcomes, it’s essential to utilize local domains such as .in or .uk.
If you work as an independent consultant, and your company’s services are exclusively delivered through the internet, a .com domain is appropriate for you. The domain you select is critical since Google will feature you more in local search results.
Here are some pointers for picking a great domain name:
- Keep it short and simple
- Make it simple to understand and spell.
- Avoid using numbers or hyphens
- Choose a .com domain
If you follow these tips, you’ll be well on choosing a great domain name for your website. This SEO growth hacking technique will help your audiences find you more easily online, and it will also help you build your brand identity.
5. SEO Growth Hack: Take Care Of The Technical Details Of SEO To Scale Your Business
As your business grows, it’s important to take care of the technical details of SEO to scale your business.
Here are some other things to remember:
1. Keep your site revamped with fresh content.
Make sure to regularly add new blog posts, landing pages, and other types of content to keep your site fresh and relevant. This will help attract new visitors and keep your existing visitors coming back for more.
2. Optimize your site for mobile devices.
More individuals are searching the web on their mobile phones and tablets. Make sure your site is optimized for mobile devices so people can easily find and use your content.
3. Use keyword-rich titles and descriptions.
People who search for your content typically see the title and description in the search results. Use keywords that accurately describe your content to help people find what they’re looking for.
4. Promote your content through social media.
Social networking is an excellent approach to increasing the number of people who see your material. Share your blog posts and landing pages on social media sites like Twitter, Facebook, and LinkedIn to reach a wider audience.
5. Monitor your website’s performance.
Use Google Analytics or another service to track your site’s performance in the search engines. This will help you identify areas where you can improve your SEO efforts.
By taking care of the technical details of SEO, you can scale your business and reach a larger audience. Keep these tips in mind to help you grow your business online.
6. SEO Growth Hack: To Grow Your SEO, Use The Skyscraper Approach
The Skyscraper Technique is a simple but effective way to improve your SEO.
This SEO trick allows you to produce excellent content by taking advantage of what has already been produced in your industry, but you create a far superior piece of content. You can improve your website’s ranking in SERPs by utilizing the Skyscraper Technique.
Here’s how it works:
You can use this SEO trick to develop high-quality content because it utilizes what’s already available in the market for your sector. Still, you create a much better piece of content.
The Skyscraper Technique effectively allows you to produce top-notch content by benefitting what has already been created in your industry. Using the Skyscraper Technique, you can improve your website’s ranking in SERPs.
Create an account on a website with a feed, such as Google My Business. Ensure that your blog or any other website is connected to your account.
You can also see how you may enhance the content pieces you’ve identified—can you make a more specific piece of writing? Can you add more up-to-date data?
Create a superior version of your discovered content and ensure you stay on topic and keyword. After you’ve done your job, publish it and post it on social networks so everyone can view it.
7. SEO Growth Hack: Utilize Accelerated Mobile Pages (AMP)
SEO Growth Hack to Rank High on Google is to implement AMP. An open-source framework that allows developers to create mobile-friendly websites.
The goal of AMP is to improve the performance of web pages on mobile devices. AMP pages are designed to load quickly, and they’re often used by news sites and other content providers that want to provide a better mobile experience for their users. One of the benefits of AMP is that it can help you improve your SEO.
Here are a few tips on how to use AMP to improve your SEO:
1. Use accelerated mobile pages (AMP)
The first step is to make sure that your website is using AMP. You can add the “amp” attribute to your HTML code. For example, you can install the AMP for WordPress plugin if you’re using WordPress.
2. Optimize your pages for mobile search
AMP pages are designed to load quickly, and this can help you rank higher in mobile search results. Make sure your pages are optimized for mobile search using the proper keywords and metadata.
3. Use AMP analytics
Google Analytics can be used to track the performance of your AMP pages. Use AMP analytics to track your page views, bounce rate, and other important metrics.
4. Implement AMP Ads
Ads are one of the ways that you can monetize your website. You can use AMP-compatible ad networks to display ads on your AMP pages.
8. SEO Growth Hack: Improving Page Loading Speed Is A Great SEO Growth Hack
Improving your website’s page loading speed is one of the best and most effective SEO growth hacks that you can do. It’s a simple way to improve your website’s ranking in search engines and can also help increase your website’s conversion rate.
Page speed is a significant on-page ranking component. This makes sense from a user-experience standpoint – slower sites are less preferable, especially on mobile.
Backlinko discovered that the slower a website is, the less likely it is to rank at the top of Google’s search engine results pages (SERPs). They found that the top result in Google’s search results averages a load time of just over two seconds.
Improving your website’s loading speed can improve your rankings without changing the material or obtaining backlinks. The one that loads faster between two identical domains will usually rank higher.
There are many ways that you can improve your website’s page loading speed, including:
- Use a content delivery network (CDN).
- Optimize your images.
- Minimize your use of plugins.
- Reduce your redirects.
- Use caching.
- Enable compression.
- Improve your server response time.
- To improve your website’s ranking in search engines, focus on improving your page loading speed.
9. SEO Growth Hack: Voice Search Optimization
The up next SEO Growth Hack is to Optimize for Voice Search Revolution
As we all know, the way people search for information online has changed dramatically over the past decade.
People are no longer typing out entire queries into search engines; they are speaking them. This trend will only continue as more and more people use digital assistants like Siri, Cortana, and Alexa to find the information they need.
To take advantage of this, you must ensure that your content is optimized for voice search. This means using natural language and long-tail keywords to make it easy for digital assistants to understand what your content is about.
So, you should start optimizing for voice search by concentrating on creating content that addresses issues in your field; goods and services.
Here are a few leads to get you started:
1. Use natural language:
Write your content that sounds like how you would speak to someone. This will make it easier for digital assistants to understand and make your content more user-friendly.
2. Use long-tail keywords:
These are specific phrases that people are more likely to use when speaking rather than typing. For example, instead of using the keyword “pizza”, you would use “best pizza delivery near me”.
3. Include questions and answers:
People often use voice search to ask questions, so it’s important to include questions and answers in your content. This will make your content more likely to be featured in the search results.
For example, you could write a blog post that answers the question: “How can I optimize my website for voice search?”.
4. Optimize your website for mobile:
More and more people are using voice search on their mobile devices, so it’s important to ensure that your website is optimized for mobile. This contains a responsive design and fast loading times.
For example, If you have a blog, you can make sure it’s mobile-friendly by using a plugin like WPtouch.
5. Use structured data:
Structured data is a type of code you can add to your website to help search engines understand your content better. This can be helpful for voice search because it can support digital assistants to provide more accurate results.
For example, you could use schema.org to add structured data to your website.
6. Monitor your results:
Once you have implemented these changes, monitor your results to see how they impact your voice search traffic. Utilize Google Analytics or another equivalent tool. If your voice searches traffic increases, you know you are on the right track!
By following these tips, you can start optimizing your content for voice search and be ahead of the curve!
10. SEO Growth Hack: Get An SSL Certificate For Your Website
Secure Sockets Layer (SSL) certificates can safeguard data or crucial information from your clientele who visit your website. If the URL has HTTPS rather than HTTP, you can notice an SSL certificate on a website. It further adds a layer of security by encrypting communication between the website and the user’s web browser.
SSL is an industry-standard protocol that creates a secure connection between a web server and a web browser. This connection ensures that all data sent between the web server and browser remains private and secure.
SSL is essential for websites that handle sensitive information such as credit card numbers, passwords, and personal information. Any website can implement SSL, which is especially important for e-commerce websites and any site that asks for personal data from users.
HTTPS is the web’s current encryption standard that ensures data privacy and security. Although this may seem somewhat contradictory, it isn’t in reality. You need to know that Google has already stated that they prefer indexing websites with HTTPS over those without.
Finally, having an SSL certificate on your website can assist it in ranking higher than those without one. Getting an SSL certificate for your website is undoubtedly one of the simplest SEO hacks you can do. You could need the assistance of a reputable SEO growth hackers team to encrypt your website’s data.
11. SEO Growth Hack: Create Evergreen Content And Update Existing Ones Regularly
There’s no doubt that SEO is one of the most important aspects of online marketing, and it should be a top priority for any business that wants to succeed online.
But what exactly is SEO? And what are some of the best ways to grow your website’s traffic?
One of the best ways to grow your SEO is to publish evergreen content. Evergreen content is the kind of content that is always relevant and useful, no matter when it is read. This means that it can be read and shared months or even years after publication.
If you want your content to be evergreen, ensure that it is well-researched and thoroughly covers a relevant topic to your audience. It should also be well-written and engaging so that people will want to read and share it.
Another great way to grow your SEO is by regularly updating your existing content. This ensures that your content stays relevant and useful and can also help improve your search engine rankings. If you have an article that is a few years old, consider updating it with new information or adding new sections.
Both methods – publishing evergreen content and regularly updating existing content – are great ways to grow your website’s traffic and improve your SEO.
Moreover, updating your existing material to meet the users’ search intent, as previously stated, will help you turn them into evergreen content that may be relevant years from now.
Here are the factors for creating evergreen content for your website:
- The content is presented in an easy-to-understand manner and includes in-depth how-tos.
- Relevant case studies for your products or services
- Customer reviews from actual consumers
- List-based blog posts
- Tutorial series
- Interviews with industry experts
12. SEO Growth Hack: Long-Tail Keywords In Blog Posts
When ranking in search engines, one of the most important things you can do is target long-tail keywords. Long-tail keywords simply search terms that are more specific (and usually longer) than the common keywords that you would target.
For example, instead of just targeting the keyword “dog,” you might target the long-tail keyword “small white dog breeds.” Long-tail keywords are easier to rank for, but they also tend to convert because they are more specialized.
Here are a few tips for publishing blog posts with long-tail keywords:
1. Use Google Keyword Planner to research keywords:
The first step is to find some relevant long-tail keywords that you can target. One of the best ways to do this is with Google Keyword Planner. Just enter in a few seed keywords related to your topic and see what comes up.
2. Use long-tail keywords throughout your post:
Once you have a few good keywords, it’s time to start using them in your blog post. Use them in the title, throughout the body, and in the metadata.
3. Optimize your images:
Search engines can’t read images but can read the text around them. So, include your keywords in the image file name and alt text.
4. Promote your post:
Once you publish your post, promote it through social media and other channels. This will help you get more traffic and rank higher in search engines.
So, instead of losing a sale to your competitors because you published content with long-tail keywords, use them to your advantage by getting that sale.
13. SEO Growth Hack: Submit Your Site to Search Engines
One of the most basic things you can do to improve your website’s SEO is to submit it to search engines like Google and Bing. This may appear to be a no-brainer; however, it is a critical step.
When you submit your site, you’re telling search engines that your site exists and that it should be indexed. This can help to improve your website’s search engine rankings.
To submit your site, go to Google Search Console and Bing Webmaster Tools and follow the instructions.
14. SEO Growth Hack: Use White-Hat SEO Techniques
There are many different SEO techniques that you can use to improve your website’s ranking in search engines. But not all of these strategies are built equal.
Some SEO techniques, like using black-hat methods or keyword stuffing, can do more harm than good. So it’s important to make sure you’re using only white-hat techniques.
Some white-hat methods you can use to improve your website’s SEO include:
- Creating high-quality content
- Optimizing your title tags and meta descriptions
- Improving your website’s speed and usability
- Building backlinks from high-quality websites
- Using social media to promote your content
15. SEO Growth Hack: Maximize Click-Through-Rate With An Enticing Meta Description
The meta description is the short text that appears below your page’s title in search engine results. This text is meant to give searchers a summary of what your page is about.
While the meta description doesn’t directly impact your website’s ranking, it can influence whether or not people click on your result. So it’s important to ensure your meta descriptions are enticing and relevant.
Here are a few tips for writing an effective meta description:
1. Keep it under 160 characters:
The meta description should be concise and to the point. It shouldn’t be more extended than 160 characters.
2. Include your keyword:
Be sure to contain your niche keyword in the meta description. This will help to enhance your click-through rate.
3. Write a compelling description:
The meta description is written to entice people to click on your link. Use strong language that encourages clicks.
4. Use rich snippets:
Rich snippets are a type of code that can be added to your meta description. This code can help improve your click-through rate by adding additional information, like ratings or images.
5. Test different descriptions:
Try out different versions of your meta description and see which ones perform the best. You can use Google Analytics to track your click-through rate and see which descriptions work best.
16. SEO Growth Hack: Clean Your 404 Web Pages
When someone tries to access a page on your website that doesn’t exist, they’ll see a 404 error page. This page will tell them that the page they’re looking for can’t be found.
While 404 error pages are inevitable, you can help reduce the number of these pages by cleaning up your website. Remove any broken links and redirect any pages that have been moved.
You can also use a plugin like Yoast SEO to help you clean up your 404 pages. This plugin will help you find and fix broken links on your website. You can also look for 404 pages on your site using Google Search Console to determine where they’re linking to and from.
Here’s how you do it:
- To begin, go to Crawl. Click crawl errors.
- Not Found might be one of the solutions you’ve been searching for.
- Then click each URL that returns a 404 page until all of them have been visited.
- Google frequently sorts problems from most essential to least important, so keep an eye on it if you notice any peculiarities while working on your website.
17. SEO Growth Hack: Fix Your Nap Inconsistencies With This Checklist
NAP stands for Name, Address, and Phone number. It’s important to have your NAP information consistent across your online listings. This information should match the NAP information on your website.
If your NAP information is inconsistent, it can confuse search engines and make it difficult for them to index your website. It can also make it difficult for customers to find your business.
There are a few ways you can fix NAP inconsistencies:
1. Claim your business listings:
Be sure to claim all your business listings on directories like Yelp and Google My Business. This will give you control over your NAP information and allow you to update it as needed.
2. Update your NAP information:
If you find any listings with incorrect NAP information, update them. You can usually do this by logging into your account on the directory site and updating your listing.
3. Add NAP information to your website:
Include your NAP information on your website, preferably in the footer or header. This will help ensure that your NAP information is consistent across all your online listings.
4. Use a plugin:
There are WordPress plugins that can help to ensure your NAP information is consistent. These plugins will automatically update your NAP information on your listings when you update it on your website.
18. SEO Growth Hack: Utilize The Power Of Infographics
Infographics may be your most powerful SEO growth hack when it comes to the use of visual assets – they double website traffic over any other picture. This is because visual data may be interpreted more quickly than text.
Also, a single infographic may convey a lot of information in one picture in an appealing and attention-grabbing way.
To create an infographic, start with a list of data points or statistics that would interest your target audience. Once you have your data, use a tool like Canva to design your infographic.
19. SEO Growth Hack: Optimize Your Images
Images are an important part of any website. They can assist break up material and improving your content’s visual appeal. But did you know that images can also help to improve your SEO?
When you optimize your images, you’re essentially making it easier for search engines to index your website. Including keywords in your image file names and alt text can help improve your website’s ranking on search engines.
Check below a few tips to optimize your images:
1. Include keywords in your file names:
When you save your images, include keywords in the file name. This will help to ensure that search engines properly index your images.
2. Include keywords in your alt text:
In addition to including keywords in your file names, be sure to include them in your alt text. This is the text that appears when an image is unable to load. Including keywords in your alt text can help improve your website’s ranking on search engines.
3. Use high-quality images:
Make sure your website has high-quality photos. This will help ensure that search engines properly index your images and that they look good on your website.
4. Optimize your image size:
Make sure that your images are the right size for your website. If the image sizes are very large, they’ll take longer to load. If they’re too small, they won’t be as high-quality.
20. SEO Growth Hack: Optimize Your Google My Business Listing
The Google My Business (GMB) profile is the most important SEO growth hack for local pack ranking. Fortunately, it may be a cakewalk to optimize it. You can find a comprehensive guide on enhancing your Google My Business profile.
There are a few key things you’ll want to do when optimizing your GMB profile:
1. Include keywords in your business name:
Be sure to include relevant keywords in your business name. This will help to ensure that search engines properly index your GMB listing.
2. Include keywords in your business description:
In addition to including keywords in your business name, be sure to include them in your business description. This is the text that appears on your GMB listing. Including keywords in your business description can help improve your listing’s ranking on search engines.
3. Use high-quality images:
Be sure to use high-quality images on your GMB listing. This will help ensure that search engines properly index your listing and that it looks good on Google Maps.
4. Optimize your business hours:
Make sure that your business hours are up-to-date and accurate. This will help ensure that search engines properly index your listing and that potential customers can find you when looking for businesses like yours.
These tips can help ensure that your GMB listing is properly optimized for search engines.
Also Read: Top 101 Growth Hacking Techniques in Digital Marketing
A mindset of 10x defines a growth hacking approach to SEO. Growth hackers seek methods to achieve exponential effects instead of following the standard procedure.
This includes everything from keyword research to content writing. Use this list as a launching point for your growth hacking adventure. Understanding the reasoning behind such techniques is crucial.
Once you know why these methods are important, you can start brainstorming your ways to 10x your SEO results!