Best SEO experts in the world you should follow

47 Best SEO Experts in The World You Should Follow in 2024 Updated

If you really want to learn about search engine optimization (SEO)? Then you should learn from the top SEO experts. Here are best 47 SEO experts to follow and be updated with the industry.
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SEO is essential when it comes to digital marketing. We need to keep our eyes on the latest updates that are created by digital platforms. Here are the 47 best SEO experts in the world you should follow in 2024 if you want to stay updated with your knowledge and some amazing proven SEO strategies.

This field constantly changes according to consumers. SEO changes according to time, like ranking a website in 2010 is entirely different from indexing your website in 2024. If you love this topic and want to know more about that topic, you should follow these people.

You should follow these best SEO experts in the world because these experts spend so much time learning and applying the concepts and after applying they share the success and failure on their social media and we learn to form their success and failure. 

If we go apply those concepts and invest money in them and what happens if we lose money. For being on the safe side,  you should keep your eye on these people and these people tell you what to do and what not to do. 

Every platform has there own algorithm and it takes a lot of time if we started figuring out things by our self. It takes time and effort to learn SEO by yourself. The easy and quick way to do it is by learning from others. 

Top 47 Famous SEO Experts in The World

The world of SEO is teeming with creative professionals who have shaped its development and pushed the industry forward. From long-standing veterans to rising stars, each individual brings unique perspectives and approaches.

Let us introduce you to some of the most influential SEO experts around!

1. Neil Patel

Every time you stumble upon Neil Patel’s blog or video, you can be assured of learning something valuable and new. His experience and knowledge of the digital world have made him one of the most followed experts in SEO.

Twitter

LinkedIn

2. Jackie Chu

Jackie Chu is an accomplished SEO specialist and content strategist, working with a diverse range of clients from around the globe.

Her creative and innovative SEO approach helps brands enhance their online visibility and drive revenue growth.

Jackie is an expert in her field and a captivating speaker and author of the practical guide “How to Optimize Your Content For Search Engines.”

Her expertise and insights inspire and empower businesses to succeed in the digital landscape.

Twitter

Linkedin

3. Brian Dean

Widely recognized as a leading SEO expert, Brian Dean is the esteemed founder of Backlinko.

Renowned for his expertise in crafting effective link-building strategies, mastering On-Page SEO, and excelling in content marketing, Brian’s insights resonate with audiences worldwide.

His unique ability to simplify complex concepts enables his audience to grasp critical concepts effortlessly. 

In addition to his acclaimed blog, Brian has developed comprehensive courses such as SEO That Works and The Content Marketing Training Formula, empowering professionals with actionable techniques and strategies.

Twitter

Linkedin

YouTube

4. Sorav Jain

Sorav Jain is one of the best SEO experts in the world. He spearheads echoVME Digital, a digital marketing agency based out of Chennai, where some of the best digital marketing strategists work in tandem to drive results.

He believes ‘Digital Marketing is All About Practise’ and hence acclaimed organizations like Bosch India, Ramco Systems, Ramco Smart Build, Oliva Clinic, Equitas, Infinitheism, Cashkaro.com, The Hindu Events, Smart CEO Magazine, Urban Tree Infrastructures, Oliva Clinic, Kay Fashions, Chu Chu TV, JCS Jewel Creations, Datri, Welona Clinic, SPR Highliving, Wink, Fomra Housing, Manyavar and another 50+ brands are part of echoVME‘s client list.

Social Media Profiles to follow him:

Sorav Jain on Instagram

Sorav Jain on Facebook

Sorav Jain on LinkedIn

Sorav Jain on Twitter

Sorav Jain on Youtube

5. Areej Abu Ali

She is an SEO consultant. She was a founder of the Women in Tech SEO community, a support network aimed at women in the Technical SEO field to discuss, share, and learn. You should follow her on –

Twitter

Linkedin 

6. Lily Ray

Lily Ray is the esteemed SEO Director at Amsive Digital (formerly Path Interactive), a leading digital marketing agency.

With over ten years of invaluable experience in the field, Lily has established a remarkable track record of optimizing high-profile brands like Wayfair, Casper, and AAA.

Lily’s expertise extends to crucial aspects of SEO such as E-A-T (Expertise, Authoritativeness, Trustworthiness), mobile SEO, and staying abreast of algorithm updates.

She generously imparts her knowledge on Twitter, actively engaging with her followers and fostering insightful discussions.

She was nominated as the best female search marketer of the year in 2017 by Search Engine Land. You should follow her on –

Twitter

Linkedin

7. Dave Davies

He co-founded Beanstalk Internet Marketing with his wife and fellow Search Engine Journal personality. He is also an author. You should follow him on –

Twitter

Linkedin 

8. Rand Fishkin

Rand Fishkin, the esteemed co-founder of SparkToro and former CEO of Moz, is a highly respected and influential figure in the digital marketing industry.

With over 15 years of unparalleled expertise, Rand has solidified his position as a thought leader in the field.

Apart from being a sought-after public speaker at renowned global conferences, Rand is also an accomplished author, having penned insightful books like “Lost and Founder: A Painfully Honest Field Guide to the Startup World” and “The Art of SEO.”

These books have become indispensable tools for prospective business owners and marketers seeking practical and useful ideas. 

Rand’s profound knowledge continues to be shared through his blog, Whiteboard Friday, where he imparts enlightening advice on various topics, ranging from SEO strategies to content marketing.

His presence and impact are deeply felt within the digital marketing industry, inspiring professionals with his thought-provoking ideas and innovative approaches.

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9. Dan Taylor 

He is an experienced, multi-discipline digital marketing professional specializing in SEO (technical and international). I’ve worked with various companies, from LSE-listed major British brands to pioneering unicorn tech startups in San Francisco. You should follow him on –

Twitter

Linkedin 

10. Jes Scholz

She is also an entrepreneur with a broad scope of experience in digital marketing, product ownership & emerging market environments. She also has good experience in the digital field. You should follow her on –

Twitter

Linkedin 

11. Fili Wiese

He is a well-known speaker, ex-Google engineer, and former senior Google Search Quality team member. It can help you to rank your website high on Google. You should follow him on –

Twitter

Linkedin 

12. Ruth Everett

Ruth is, without a doubt, the most humble, enthusiastic young digital marketer. She has an excellent command of SEO, and you can learn a lot from her. You should follow her on –

Twitter

Linkedin 

13. Barry Schwartz

With an illustrious career spanning over 25 years in the SEO industry, Barry Schwartz is a seasoned veteran and the esteemed founder & CEO of RustyBrick.

Barry’s unique insight and knowledge in the field of SEO/SEM have been invaluable.

As the executive editor of Search Engine Land and Search Engine Roundtable, Barry has kept industry professionals abreast of the latest news and developments.

He is recognized for his profound expertise and is a highly sought-after speaker at prestigious international search marketing conferences.

Barry’s invaluable contributions continue to shape the industry, offering professionals and enthusiasts alike unparalleled knowledge and expertise.

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Linkedin

14. Eli Schwartz:

Eli Schwartz’s journey in the SEO landscape has been nothing short of impressive.

Armed with a strategic mindset and a passion for data-driven decision-making, he has helped numerous businesses achieve their increased visibility and organic growth goals.

He has been featured in renowned publications such as Forbes, Entrepreneur, and Search Engine Land as a testament to his expertise.

One of the notable strengths of Eli Schwartz lies in his ability to develop and execute comprehensive SEO strategies.

He understands that successful SEO requires a multifaceted approach encompassing various elements, including technical optimizations, keyword research, on-page and off-page SEO, content marketing, and user experience.

Twitter

Linkedin

15. Tyler Reardon 

He is ahead of SEO at Chewy. He leads a team of talented SEO Managers and Product Managers who build test and ship new features on multiple sites.

He began her journey in search marketing in 2011 at eVacuumStore.com. You should follow him on –

Twitter

Linkedin 

16. Carolyn Shelby

She has been developing and marketing Internet technologies since 1994 when she was the co-founder and managing partner of an Internet Service Provider near Purdue University. You should follow her on –

Twitter

Linkedin

17. Christoph C. Cemper

He is Founder & CEO of LinkResearchTools. He helps clients recover from Google penalties, protect against future liabilities, learn from and outgrow competitors and increase Traffic through proactive link building. You should follow him on –

Twitter

Linkedin

18. Craig Campbell

He has been doing SEO for over 18 years. Craig Campbell LTD is a company founded by Craig Campbell.

A well-known Digital Marketing agency that provides consultancy services to businesses. You should follow him on –

Twitter

Linkedin

19. Jeff Ferguson 

He is a partner at Amplitude Digital. He has more than 25 years of experience in online marketing.

He also has excellent expertise in SEM, Brand management. You should follow him on –

Twitter

Linkedin

20. Bryson Meunier

Bryson Meunier is a highly regarded SEO professional renowned for his specialized knowledge in mobile SEO and mobile-first indexing.

In an era where mobile devices reign supreme, Bryson’s insights and strategies have become indispensable for businesses striving to optimize their mobile presence.

Drawing upon his expertise in mobile user experience, app indexing, and mobile SEO audits, Bryson has consistently empowered businesses to elevate their mobile rankings and deliver exceptional user experiences.

His keen understanding of the mobile landscape and his meticulous approach to optimization have proven instrumental in driving organic growth and maximizing the visibility in the mobile realm.

Linkedin

21. Ross Hudgens 

He is the founder and CEO of Siege Media. Siege Media is a content agency that creates content that helps you to get ranked. Now, he helps brands to stand out with the help of SEO-focused content. You should follow him on –

Twitter

Linkedin

22. Cindy Krum  

She is the founder and CEO of MobileMoxie. She brings fresh ideas to the clients. She is an active member of digital marketing and growth communities. You should follow her on –

Twitter

Linkedin  

23. Jan Willem Bobbink 

He specialized in SEO, Mobile SEO, Big site SEO, Link auditing. He helps brands to get more leads, higher conversion rates, and a more positive user experience. You should follow him on –

Twitter

Linkedin

24. Valentin Pletzer

He is head of SEO at BurdaForward Gmbh. He was born on 15 November 1978. You should follow him on –

Twitter

Linkedin

25. Suganthan Mohanadasan

Suganthan Mohanadasan is an accomplished SEO expert and the founder and CEO of Snippet Digital, a prominent SEO consultancy firm.

With an extensive career spanning over a decade, Suganthan has successfully collaborated with renowned global brands such as British Airways and Vodafone.

Recognized for his exceptional technical SEO skills, Suganthan is widely respected for his ability to develop comprehensive SEO strategies that deliver tangible results.

He actively shares his profound insights on the subject through his LinkedIn and Twitter profiles, earning him the status of a thought leader in the industry.

Twitter

Linkedin

26. Andrea Volpini 

He is CEO and Co-founder of WordLift. He is an internet Entrepreneur and has 20 + years of experience in Digital media, online strategies, and SEO. You should follow him on –

Twitter

Linkedin

27. Anna Crowe 

She works to create extraordinary experiences between the brand and the consumer.

She is the founder of Annaleacrowe. The specialties of this agency are Social media marketing, SEO, SMA, and Graphic design. You should follow her on –

Twitter

Linkedin

28. Kristopher Jones

He is the founder of LSEO. He has been doing online marketing since 1999.

Our specialties are SEO, SEM, Affiliate marketing, and internet marketing? He also has a good experience with SEO. You should follow him on –

Twitter

Linkedin

29. Taylor Berg 

She is an experienced enterprise SEO & e-commerce leader with over eight years of experience in search engine optimization strategy, execution & performance measurement for Fortune 500 companies and SaaS startups. You should follow her on –

Twitter

Linkedin

30. Brodie Clark 

He is an independent SEO consultant that works for small and medium-sized businesses.

He writes for the three largest and most-respected SEO publications: Moz, Search Engine Land, and Search Engine Journal. You should follow him on –

Twitter

Linkedin

31. Andy Betts

He is a c-level, full-stack marketing professional with an outstanding track record of management success. He has over 20 years of international marketing, technology, and media experience working in digital markets. You should follow him on.

Twitter

Linkedin

32. Motoko Hunt  

She is a Digital Marketing, International Search Marketing, Search Engine Optimization (SEO), PPC Management, Search Engine Marketing, In-House Training, Campaign Audit. You should follow her on –

Twitter

Linkedin

33. Adam Riemer    

He is a CEO at Adam Riemer Marketing. He is currently providing online Marketing and Advertising consulting services to companies of all sizes with all budgets and offering SEO, PPC, CSE, Affiliate, Adware and Theft, Email, Sales funneling, Traffic Flows, Blogging, and Social Media.

You should follow him on –

Twitter

Linkedin

34. Carrie Hills     

She is right now a Local SEO Specialist/Analyst at Sterling Sky Inc. she has more than 13 years I’ve filled a wide variety of roles, including SEO Specialist, PPC Manager, Content Writer, Email Marketing Expert, Google Analytics. You should follow her on –

Twitter

Linkedin

35. Mordy Oberstein      

He is the Head Of Communications at Semrush. He is an awesome SEO expert. He is a deeply integrated member of the SEO community at a variety of levels. He also shares his knowledge with the help of these mediums. You should follow him on. 

Twitter

Linkedin

36. JP Sherman      

He is the manager of Search & Findability for Red Hat. His expertise is on SEO, On-Site Search, Machine Learning, Content Strategy & Development, Templating, Architecture & Platform Analysis & Optimization. You should follow him on. 

Twitter

Linkedin

37. Carolyn Lyden 

She is a Director of Search Content at Search Engine Land & SMX. She talks about SEO, SEM, and online marketing. She is also a great SEO expert and she shares amazing things about SEO in their posts. You should follow her on. 

Twitter

Linkedin

38. Steven Kang       

He has been recently named one of the top SEO experts to follow in the world by Search Engine Journal, one of the leading SEO industry publications. He worked with small businesses to fortune 500 companies. You should follow him on.

Twitter

Linkedin

39. Damon Gochneaur

He is Formerly Director of Media at The Marketing Arm. He is a Google Certified AdWords Professional & Search Marketing Specialist focusing on SEO, SEM, Search Marketing Consulting, Organic Search, PPC Search, Google TV, Google AdWords. You should follow him on. 

Twitter

Linkedin

40. John Shehata       

He has 17 years of experience building and leading marketing teams transforming digital and legacy media businesses. He is a Global VP – Audience Development Strategy & CRM at Condé Nast. You should follow him on.

Twitter

Linkedin

41. Abby Hamilton    

She Graduated from the Duquense University AJ Palumbo School of Business in 2017. Right now, she has expertise within the field of SEO, focusing on how to optimize both the content and technical aspects of websites to improve the user search experience and drive site performance. You should follow him on. 

Twitter

Linkedin

42. Michael King 

He is a Founder of iPullRank. He is also a Serial Entrepreneur. He found a digital marketing advertising agency trusted by the Fortune 500; we implemented my unique blend of market segmentation, content strategy, SEO, and engineering skills to create powerful marketing campaigns to grow businesses. You should follow him on.

Twitter

Linkedin

43. Jamie Indigo 

She is a marketing-dev hybrid deftly skilled at solving riddles and overcoming boundaries. She believes good data makes good decisions. The best way to create a successful site is by meeting the users’ needs through a cross-device experience that makes them feel competent and empowered. You should follow him on.

Twitter

Linkedin

44. Max Prin 

He is a Global Director, Technical SEO at Condé Nast. He has ten years of experience in SEO, SEM, and online marketing. His work is the result of research and efforts, and he performed excellent results. You should follow him on.

Twitter

Linkedin

45. Claire Carlile

She is a Local Search Expert at BrightLocal. She is also an independent digital marketing consultant based in Wales in the UK. She works as a freelance with several digital agencies, advising them on best practices for their clients and directly with a range of small and medium-sized businesses. You should follow him on.

Twitter

Linkedin

46. Andy Simpson 

He is a senior SEO expert at Digital Law Marketing. He provides a great deal of expertise to clients & co-workers. He has more than 15 years of experience in the digital world. You should follow him on.

Twitter

Linkedin

47. Tom Capper

Tom Capper, a respected SEO expert and Senior Search Scientist at Moz, stands out for his profound data analysis and statistical SEO expertise.

With a strong background in mathematics and statistics, Tom approaches SEO with a data-driven mindset, harnessing the power of analytics to drive optimal results.

Tom’s unrivalled knowledge in SEO experiments, data modelling, and advanced analytics has solidified his position as a revered figure in the industry, consistently pushing the boundaries of what is achievable in the realm of SEO.

His innovative and evidence-based approach continues to shape the landscape of SEO practices, inspiring professionals to embrace the power of data in their optimization strategies.

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Linkedin

Conclusion

I hope you like this list and follow these SEO experts in the world because if you want to be the best, you need to learn digital marketing online from the best, which is the only way to be the best.

There are hundreds and thousands of Google algorithm updates every year, and these experts will help you stay up to date with all of them!

Who is your favorite person that helps you learn SEO?. Answer that question in the comment section.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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