SEO competitors analysis tools

10 Best SEO Competitor Analysis Tools To Improve Your Traffic in 2024 [Free & Paid]

Competitor analysis is essential for any business, big or small. These 10 cool AI-powered SEO competitor analysis tools will help you get an edge on the competition.

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SEO is a significant technique and strategy for businesses to gain awareness and success. A perfect SEO strategy can bring the business to the top of the market.

Due to this reason, firms and companies focus on SEO enhancement and try to bring innovative ideas to their strategies. 

Innovative Ideas through Competitor Analysis Tools

In the rapidly evolving world of digital marketing, staying one step ahead of your competitors is crucial for business success to get more traffic and profits for your website and content.

Understanding your competitors’ strategies and tactics can provide valuable insights and help you fine-tune your marketing approach. This is where SEO competitor analysis tools come into play.

These tools allow you to spy on your competitors, gaining valuable intelligence about their online presence, keywords they rank for, backlink profiles, and overall SEO performance.

When it comes to the tech hub of India, such as Bangalore, where the demand for digital marketing professionals is high, knowledge of SEO competitor analysis tools becomes even more important.

Digital marketing training institutes recognize the significance of these tools and provide training on how to utilize them effectively.

By strategically incorporating these tools into their curriculum, these institutes equip aspiring marketers with the skills to analyze competitors’ SEO strategies, identify opportunities, and develop effective marketing campaigns that outperform the competition.

Competitor analysis has often been considered an effective SEO tactic to determine how well your competitors do online.

Compiling the data about your competitor is a time-consuming process. The best way to get a snapshot of your competitor is to analyze the work they have done on their website quickly. Doing this will help you enhance your game and see where you are going wrong.

Pros of SEO Competitor Analysis ToolsCons of SEO Competitor Analysis Tools
Know your competitor’s strategiesExpensive
Traffic on competitors’ websitesThe interface can be overwhelming
All-in-one-platformLimited features at lower tiers
Excellent visualizations for trending topics, sentimentsMisinterpreting Market Requirements
Quick processCustomer support can be slow

Top 10 AI-powered SEO Competitor Analysis Tools to Check in 2024

Here are a few SEO competitor analysis tools to help you with quick competitor analysis of your competitor’s website.

1. Ubersuggest

Ubersuggest Competitor Analysis Tools

Ubersuggest is one of the top SEO competitor analysis tools that gives all-in-one data, including keyword analysis, SEO statistics, and competition analysis.

It details the keywords and content their competitors use to acquire traction and new content ideas and competitors.

They also offer the Ubersuggest chrome plugin, allowing users to acquire statistics and traffic while surfing the web.

Key Features of Ubersuggest

Ubersuggest is one of the best competitor analysis tools. It gives you various insights into your competition. It shows the list of similar websites.

Ubersuggest - Competitors List
Ubersuggest – Competitors List

Ubersugesst shows the traffic of your competitor’s website. It shows:

  • Organic Keywords
  • Organic Monthly Traffic
  • Domain Authority of the website
  • Backlinks
Ubersuggest - Competitor Website Overview
Ubersuggest – Competitor Website Overview
Ubersuggest - Competitor's Top Ranking Pages and Social Shares
Ubersuggest – Competitor’s Top Ranking Pages and Social Shares
Ubersuggest - Compare Two Websites
Ubersuggest – Compare Two Websites

Using Ubersuggest you can find the keyword gap from your competitors, estimated traffic, and backlinks opportunities.

Ubersuggest - Find Keyword Gap
Ubersuggest – Find Keyword Gap

Ubersuggest shows the backlinks of your competitor’s websites.


7 days free trial Individual- $12 USD/month
Business- $20 USD/month
Enterprises- $40 USD/month

2. SEMrush

SEMRush SEO Competitor Analysis Tools

It is one of the most popular SEO competitor analysis tools. When you go to the tool’s homepage and type in the desired website’s name, you’ll have fast access to organic keywords and your competitors’ rankings.

You may also look into your competitors’ traffic numbers and ad keywords. The best part about this application is that it displays the information graphically.

SEMrush’s dashboard shows the percentage of branded traffic against non-branded traffic, the number of search queries, the quantity of traffic branded search generates, and how they’ve been trending over time.

Key Features of SEMRush

SEMRush is one of the best SEO tools it gives us data on our website. Spy on your competitors using this tool. Some of the main features of SERush are:

SEMRush Domain Overview of Competitors
SEMRush – Domain Overview of Competitor

SEMRush provides us with data like

  • Authority Score of the website
  • Organic and Paid Search Traffic
  • Backlinks
  • Check Engagement metrics like Page visits, Average visit duration, and Bounce rate.
  • Traffic from different countries

In Organic Research you can check:

  • Know the organic keyword your competitors are ranking.
  • Keyword Intent whether it is informational, navigational, commercial, or transactional.
  • Branded Traffic
SEMRush - Organic Research Overview
SEMRush – Organic Research Overview
SEMRush - Main Organic Competitors and Postition
SEMRush – Main Organic Competitors and Position

Check competitors’ backlinks using the SEMRush competitor analysis tool.

SEMRush - Backlink Overview
SEMRush – Backlink Overview


Free version availablePro- $99.95 monthly
Guru- $191.62 monthly
Business- $374.95 monthly

3. Ahrefs

Ahrefs SEO Competitor Analysis Tools

One well-known SEO competitor analysis tool is Ahrefs, which is noted for its high-quality backlink data.

Digital marketers, website owners, marketing companies, and others consider it the best tool available.

Ahrefs- Top SEO competitor analysis tools
SEO Competitor Analysis Tools – Ahrefs

Ahrefs has omitted huge domains like Quora, Google, and Apple from their findings in order to arrange their data and put everything in order. This will help them get a better picture of the landscape they’re creating.


Signup for free-
Ahrefs Webmaster Tools
Lite- $ 99 monthly
Standard- $ 199 monthly
Advanced- $ 399 monthly
Enterprise- $ 999 monthly

4. SpyFu

SpyFu Competitor Analysis Tool

SpyFu is a powerful SEO competitor analysis tool that lets one examine all of their competitors’ keywords’ statistics in both organic and AdWords searches – and discover even more comparable terms.

To get an overall picture of competitors’ strategies, all they have to do is to type in their keywords. With SpyFu, one can quickly learn about and see the results of your competitors’ search marketing tactics.

One can see their Google rankings, the AdWords keywords they’re currently bidding on, and any ads they’ve bought in the past few years.

Key Features of SpyFu

  • With the SpyFu Competitor Analysis Tool, you can spy on your competitor’s Google Ads history.
SpyFu - Google Ads History of Competitors
SpyFu – Google Ads History of Competitors
  • The SEO Overview dashboard provides a detailed analysis of a domain’s performance, including the distribution of its position on the first page of search results and other information.
SpyFu - Traffic Overview of Competitors
SpyFu – Traffic Overview of Competitors
SpyFu - Competitor's Organic and Paid Keywords
SpyFu – Competitor’s Organic and Paid Keywords
SpyFu - Top Performing Pages
SpyFu – Top Performing Pages


30-Day Money Back GuaranteeBasis- $ 39/month
Professional- $ 79/month
Team- $ 299/month

5. Similar Web

SimilarWeb Competitor Analysis Tools

SimilarWeb is often regarded as one of the best SEO competitor analysis tools for determining how a website attracts visitors.

It shows the average search traffic from various search engines, as well as the distribution of traffic across all channels, such as social media, shares, direct, and so on.

SimilarWeb is a competitor analysis tool that may be used to evaluate a website, app, or platform.

It’s popular with major brands since it’s adaptable and provides one of the most precise collections of data available on any website. SimilarWeb will assist one in gathering all of the necessary information to develop an effective approach.

Key Features of SimilarWeb

Some of the features of the SimilarWeb competitor analysis tool are

  • Traffic and Engagement
  • Similar Sites
  • Visits Over Time
  • Geography
  • Organic Search
  • Marketing Channel
  • Paid Search
  • Referrals
  • Outgoing Traffic
  • Social Traffic
  • Display Advertising
SimilarWeb Competitor Analysis Tools - Traffic & Engagement Overview
SimilarWeb Competitor Analysis Tools – Traffic & Engagement Overview
Similarweb - Visits Over Time
Similarweb – Visits Over Time
Location wise ranking
SimilarWeb – Ranking on Geography
SimilarWeb - Audience Interests Overview
SimilarWeb – Audience Interests Overview


Free Trial AvailableEssential- $199 monthly
Advanced- $ 349 monthly
ultimate- Custom plan

6. SE Ranking

SE Ranking Competitor Analysis Tool

SE Ranking allows one to keep track of their competitors’ search engine rankings across all engines and target locations, with up to five projects per website.

One can acquire thorough reports regarding their top competitors’ average positions, traffic forecasts, and website visibility.

They can also collect information for the first page of any tracked query and sort it by visibility.

The tool provides a summary of the top ten websites for each of their queries.

If they wish to track anything further, they can place it under the ‘Main Competitors’ tab and track it for additional information.

Key Features of SE Ranking

Some of the features of SE Ranking are

  • Competitor Research Overview
  • Traffic distribution by Country
  • Organic Keywords
  • Top ranking blogs
  • SERP Features
Competitor research overview in SE ranking
SE Ranking – Competitor Research Overview
SE Ranking - Organic Keywords
SE Ranking – Organic Keywords
SE Ranking - Top Ranking Pages
SE Ranking – Top Ranking Pages
SERP features se ranking - competitor analysis tool
SE Ranking Competitor Analysis Tools – SERP Features


14-day free trialEssential- $31.20/month
Pro- $71.20/month
Business- $151.20/month

7. BuzzSumo

BuzzSumo Competitor Analysis Tools

BuzzSumo is a well-known SEO competitor research tool focusing mostly on social media platforms. It does, however, help with SEO content research by determining the shareability of material and producing backlink volume.

It can help one determine which competitor’s content or themes resonate with customers, causing them to share or engage with them the most.

This tool provides the total number of shares for links associated with each search keyword one enters into the site. This is information that any content marketer should be aware of.

It tells one which articles, subjects, and types of content are the most popular, giving you a clear idea of what to write about.

Key Features of BuzzSumo Competitor Analysis Tool

In BuzzSumo you can analyze your competitor’s strategy using target keywords or domains.

  • Engagement by Content length
  • Top contents
  • Top domains of competitors
  • Average engagement by content type
  • Average engagement from the day published
BuzzSumo Competitor Analysis Tools
BuzzSumo Competitor Analysis Tools
BuzzSumo - Engagement and Content Over Time
BuzzSumo – Engagement and Content Over Time
BuzzSumo shows data on Average engagement by Content Types
BuzzSumo – Average Engagement By Content Types
BuzzSumo - View Average Engagement by Content Length
BuzzSumo – View Average Engagement by Content Length


30-Days free trialPro- $99/month
Plus- $179/month
Large- $299/month

8. iSpionage

iSpionage Competitor Analysis Tool

This is one of the well-known SEO competitor analysis tools. This tool can be used to add competitors and see the most effective organic and PPC keywords.

Using this tool, one can get an idea of your competitor’s ad and PPC budgets. It also provides comparison graphs to assist in distinguishing between one’s campaign and those of their competitors.

This tool gives precise information on competitors’ SEO and PPC keywords.  It provides data on search traffic, average position, cost per click (CPC), keyword difficulty, and other characteristics. This can help one comprehend their competitors’ methods and execute the ones that benefit them the most.

Key Features of iSpionage

iSpionage competitor analysis tool gives you an overview of

  • SEO Competitors
  • PPC Competitors
  • Ads
  • Related keywords
iSpionage Competitor Analysis Tools
iSpionage Competitor Analysis Tools
SEO Competitor Analysis
iSpionage – SEO Competitor Analysis
iSpionage - Find Related Keywords from Your Competition
iSpionage – Find Related Keywords from Your Competition


Free version availableStarter- $ 59 /month
Professional- $ 99 /month
Advanced- $ 299 /month
Enterprise- Custom plan
Monitor Backlinks Competitor Analysis Tools

Monitor Backlinks is a relatively new product on the market but has already established a solid reputation. One can track the backlinks of various competitors, uncover a slew of unfavorable backlinks, and identify high-quality ones.

SEO Competitor Analysis Tools - Monitor Backlinks
SEO Competitor Analysis Tools – Monitor Backlinks

This SEO competitor analysis tool can help one design their own link-building strategy, build quality links from their competitors, and write linkbait content by analyzing the backlinks of bloggers and webmasters in your sector.


30-Day Free Trial Start- $25/month
Plus- $47.40/month
Professional- $89.91/month

10. SEO SpyGlass

SEO SpyGlass Competitor Analysis Tools

SEO SpyGlass is a powerful competitor analysis tool that can help you understand your competitors’ SEO strategies and find out more about their backlink profiles.

SEO SpyGlass will not only show you the number of linking domains but will also provide you with analytical data to help you evaluate the quality of each link. The data provided includes InLink Rank (a metric similar to PageRank), HTTP status codes of linking domains, link sources, anchor text clouds, penalty risks, and more.

This information can be extremely helpful in determining which links are most valuable to your website.

In addition, SEO SpyGlass gives you access to run PENGUIN / PANDA-proof link audit to avoid risks, a website auditor, a rank tracker, keyword researcher, and more – making it an invaluable tool for any website owner.

SEO SpyGlass - Competitor Analysis Tools
SEO SpyGlass – Competitor Analysis Tools


Free version availableProfessional- Rs. 8982/month
Enterprise- Rs. 21582/month


These are the top 10 SEO competitor analysis tools that you can use to increase traffic and make your strategies reach the goal. SEO tools make work easier and enhance it. Be sure to use the best tools to make your strategies work effectively. 


Q: What are the free SEO competitor analysis tools?

A: There are many free tools that offer basic SEO competitor analysis. One of the top tools is SEMRush which has a lot of basic tools for free, and then if you want more features you can pay.

Q: What is a competitor analysis tool?

A: Competitor Analysis tool allows you to analyze your competitors’ SEO keywords, and find their most common keywords, turnover, traffic, Google ranking, PA, DA, number of indexed pages, number of backlinks, and referring domains. It also shows us what type of google ads our competitors are running.

Q: Is SEO competitor analysis tools important?

A: The SEO competitor analysis tool is important if you want to make your website noticeable on the internet. It’s because of the fact that these tools allow you to follow the leading sites on the internet. So you can get ahead in the game by learning how to beat the competition’s SEO strategy.

Q: How do I find my competitor’s keywords for SEO?

A: To find competitors’ keywords for SEO, you can type in keywords, or utilize competitor analysis tools such as SEMrush, Buzzsumo, SE Ranking, and iSpionage. You can then research keywords, see recent backlinks, see competitors’ rankings, and view the SEO analytics of your posts.

Q: How do you collect competitors’ data?

A: You can collect competitors’ data using various free and paid platforms. Some of the best competitor analysis tools are BuzzSumo, Ubersuggest, SEMrush, Spyfu, and SEO SpyGlass. These tools can help you collect in-depth competitors’ data

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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