referral marketing software tools

Top 20 Referral Marketing Software Tools to Boost Your Sales in 2022

Looking for the best referral marketing software tools? Read our article! We researched, tried, and tested over 20 different tools. This is what we found. Read more here.

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In the business world, word-of-mouth advertising is nothing new. With just one referral, a business can grow dramatically over time after a friend tells another friend who tells another friend. However, because customers usually forget to promote your business, the procedure can be incredibly slow.

Digitization has made this process far smoother and has helped to solve the problem. Today, using referrals to increase and maintain your clients is a stress-free and successful tactic.

What is Referral Marketing Software Tools?

Referral Marketing Software is the digital application you would use to help set up and manage a referral marketing programme.

Despite the incentive, if the software makes it difficult for your followers to endorse your business, they can decide not to mention you. Therefore, it is ideal to find software that is appropriate and easy for you to handle and user-friendly for the client.

Why are Referral Marketing Software Tools Important for Business?

You’ll need to keep track of who makes the successful referrals and how many of them turn out to be clients.

You should also give out referral benefits as soon as you get them to keep participants happy. For the best results, you should additionally reward both the new client and the client who referred them.

These characteristics are exceedingly challenging to manage if you try to run a referral programme manually and independently hence Referral Marketing Software helps your business to carry out referral programs easily and successfully

How to Choose the Right Referral Marketing Software Tools?

The best referral marketing software for your business will mostly depend on its size, its priorities, and the industry it operates. This topic includes a buyer’s guide to help you.

  • Select solutions that are specialised for your sector; different industries will require different software to meet their unique objectives. Prior to searching for software, make sure to ascertain the function it will serve for your business, such as e-commerce, retail, or financial services.
  • Verify the software’s inclusion of any third-party integrations, such as those for CRM, email marketing, and automation, to make sure they function properly. It’s important to keep track of the referral path from the sales pipeline to acquisition.
  • When assessing the channels that the referral marketing software provides, take into account your marketing strategy.
  • It’s essential that the referral marketing software can manage the campaign demands of your company, so take a close look at features like the number of concurrent referral programmes that can be employed, the transaction limits, customer and peer communication options, wallets, and so on.
  • How much flexibility and customization is provided by the software? Does it allow you to add or remove features without affecting how it works? The best solution is to find software that you can customize for each kind of referral campaign.
  • The programme should allow you to manually arrange and categorise your users in addition to its automatic segmentation of users.
  • Make sure the programme provides a variety of analytical features, both scheduled and random, to handle your referral marketing campaigns successfully. Metrics including referral rates, overall income, top influencers, and programme engagement are tracked in this process.
  • Finding a reliable software provider with attentive customer support that is always available to address issues is crucial. Make sure they have a strong customer service team because referral programmes change from season to season.
  • Use of APIs and data to confirm the validity of the referral programme. As a result, organisations must have the necessary API capabilities and legal permissions in order to properly utilise the referral programme. Here, you want to be certain that the data and information you get are yours because you don’t want to later deal with any unfavourable legal issues.
  • Choose the rewards you want to provide your customers in recognition of their hard work, and then determine whether the solution you choose will enable you to do so.

Key Benefits of Referral Marketing Software Tools

Some of the key benefits of Referral Marketing Software are: 

  • Higher sales and conversions
  • Expanded market reach and more social shares
  • Increased registrations, downloads, and subscriptions
  • Enhanced brand loyalty recognises and stops misleading recommendations
  • Centralized management through a single platform
  • Analytics assess the effectiveness of your referral marketing campaign.
  • Calculates the most effective referral marketing programmes for particular client groups
  • Maximises advantages

Top 20 Referral Marketing Software Tools

Here is a list of 20 top referral marketing software that you can use to streamline your referral marketing campaigns. 

1. Upviral

Referral Marketing Software - Upviral

Upviral, which focuses a significant emphasis on its ability to create viral referral campaigns, is another fantastic referral marketing platform. Upviral is the greatest choice for marketers that want to improve site performance, such as the volume of leads generated or the percentage of visitors who convert.

One of its primary advantages is the ability to create your own landing pages, thank you pages, freebies, competitions, and email drip campaigns.

😍 Pros

  • You may conduct an infinite number of campaigns with all tiers of subscription subscriptions, which offers good value.
  • Reduced labour requirements are achieved by using automated leaderboards and prize distribution.
  • The mobile widget is totally customizable.
  • Campaign performance may be easily evaluated thanks to thorough analytics and reporting.

😒 Cons

  • Social media sharing widgets load a little slowly.
  • Opt-in form templates are not easily customizable.

πŸ’° Pricing

Trial – $1 (14 days). 

Paid plans start at $49 per month

2. Referral Factory

Referral Marketing Software - Referral Factory

Referral Factory is one of the greatest referral marketing tools for creating and running referral programmes. It is one of the few platforms that lets marketers set up complete referral systems quickly and easily. For marketers just starting out in referral marketing, this tool has over a thousand starter templates that are incredibly helpful. Pick a template that works for you, make the necessary changes, and then launch the campaign.

😍 Pros

  • Powerful reporting features make performance tracking easier.
  • The programme is highly flexible and easily satisfies your unique requirements.
  • It is straightforward to share referral data with all stakeholders thanks to the ability to export it.
  • Their understanding of enterprise-level referral programmes merits credit.

😒 Cons

  • The UX seems a little dated and awkward. It requires more effort to become used to.
  • Customization is possible with the programme, but it requires a lot of time and effort.

πŸ’° Pricing

Free Trial – 15 Days

Paid Plan starts at $75/month 

3. Refersion

Referral Marketing Software - Refersion

Refersion is a referral marketing software that makes it simple to monitor referral sales and promote customer referrals. It smoothly interfaces with a variety of platforms and even allows for instant payment completion inside the app. 

If you are also focusing on affiliate marketing, you may show your partners how well they are doing in terms of sales, which will motivate them to continue working with you. The programme offers extensive reports that may be used for campaign analysis and future campaign planning. It is fairly accurate.

😍 Pros: 

  • simple to monitor sales
  • quickly integrating
  • dependable client service
  • appropriate for beginners

😒 Cons:

  • only a few affiliate features
  • fewer forms of payment
  • more costly than comparable options

πŸ’° Pricing

$89 per month

4. Referral Candy

Referral Marketing Software - Referral Candy

If you’re just getting started with referral marketing software, Referral Candy is a great alternative. Using and setting it up is rather straightforward.

Referral Candy is made to help online merchants increase their sales. This is done by introducing numerous rewards programmes that recruit new customers. Additionally, integrating Referral Candy with well-known e-commerce platforms like Amazon or Shopify is quite straightforward.

😍 Pros: 

  • fantastic for novices
  • Simple navigation 
  • Quick connection with important e-commerce sites
  • Cost-effective

😒 Cons: 

  • fewer features
  • It might not work for all businesses.
  • Sometimes it takes longer to upload items

πŸ’° Pricing

Starts at $49 per month

5. LeadDyno

Referral Marketing Software - Leaddyno

LeadDyno is a dynamic referral marketing platform that can be utilised in influencer marketing campaigns as well as being used to entice repeat affiliates. This software has a variety of useful features and capabilities that can assist you in planning your own referral marketing strategy.

😍 Pros:

  • Simple to integrate with CRM, email marketing platforms, payment gateways, and e-commerce platforms
  • Available 30-day free trial with a clear commission structure

😒 Cons:

  • Setting up multi-level commission rates may be challenging for new users.
  • The response time from customer assistance is occasionally slow.

πŸ’° Pricing

Starts at $49 per month

6. Referral Rock

Referral Marketing Software - ReferralRock

Referral Rock enables you to fully automate the referral marketing procedure. This can be accomplished by developing tailored campaigns that motivate client engagement through two-sided incentives, social media sharing, and other means.

This programme can be used by any kind of business, especially those that are just starting.

😍 Pros:

  • A user-friendly interface
  • quickly generates referrals for any type of business.
  • Navigational ease

😒 Cons:

  • Lesser customization options
  • Lower reporting standards, 
  • Expensive

πŸ’° Pricing

Starts at $200 for a basic plan

7. Revetize

Referral Marketing Software - Revetize

Revetize was developed to help small or local businesses manage referral marketing, online reviews, recommendations, promotions, NPS (Net Promoter Score), customer follow-ups, and loyalty programmes. Revetize is thought to be a very effective way to increase customer engagement and communication, provide leads, and preserve a brand’s reputation.

😍 Pros:

  • Convenient and easy to use
  • Affordable for small businesses
  • Fantastic customer support, prompt contact, and quick bug remedies
  • The ability to customize your review requests

😒 Cons:

  • There are a few templates that are not available in the free trial.

πŸ’° Pricing 

On quote

8. Amplifinity

Referral Marketing Software - Amplifinity

Amplifinity, a referral marketing tool, is suitable for medium-sized to large organisations. If you’re looking for a tool that can manage multiple marketing campaigns simultaneously and is user-friendly for many individuals at once, this one is ideal.

Salesforce and Amplifinity are integrated, which automates the tracking and managing of referrals from acquisition through follow-up. The programme is acclaimed for its meticulous data collection and analyses.

😍 Pros:

  • Continuous guidance and support: Every customer is given a personal Success Manager to help them while using the software.
  • Flexible features allow for the creation of incentives tailored to each industry or client

😒 Cons:

  • Integration with Salesforce can take longer.
  • Not enough reviews were accessible for me to properly understand how the product worked.

πŸ’° Pricing 

On Quote 

9. Geniusreferrals

Referral Marketing Software - Genius Referrals

Geniusreferrals is a fantastic referral marketing solution for any type of business, whether you require a conventional or internet marketing approach. They are a trusted brand that several companies use all over the world.

You can tailor a wide range of incentive types from Genuisreferrals, including single- and double-sided incentives, and set prizes, to your particular clientele and marketing initiatives. Using this tool, you can also Construct campaigns with numerous levels and tiers.

😍 Pros:

  • 30-day free trial period
  • Individual affiliate coupons that are reasonably priced and have a great interface

😒 Cons

  • Installation might be difficult for new users, and BigCommerce integration requires the purchase of an SSL.

πŸ’° Pricing

Starts at $49 per month for a basic plan

10. Viral Loops

Referral Marketing Software - Viral Loops

Viral Loops is a prominent referral marketing tool that provides various templates to enhance your referral marketing efforts. Major referral marketing ideas and tactics from businesses like Amazon and Dropbox were used to build these templates.

The designs of the templates are really modern. With them, you can start competitions, referral marketing programmes, or social media sharing.

😍 Pros:

  • Several pre-made templates
  • Easy to implement
  • Rapid client response
  • Inspired by successful campaigns

😒 Cons:

  • A limited number of layouts and few customization possibilities
  • Utilizing takes time to learn.

πŸ’° Pricing

$49 per month 

11. Invite Referrals

Referral Marketing Software - Invite Referrals

Despite being quite simple to use, Invite Referrals provides a detailed referral marketing strategy, tracking tools, and in-depth data. With it, you can start a number of campaigns to persuade customers and business partners to support your enterprise.

Everything you need is easily accessible thanks to the dashboard’s user-friendly interface.

😍 Pros:

  • Robust dashboard
  • Easy to put together and utilise, social Media-friendly
  • Detailed reports

😒 Cons:

  • Only the online version is available, and fewer participants and styles are allowed.

πŸ’° Pricing

$79 per year for the Basic account,

$199 per year for Standard

12. Rex

Referral Marketing Software - Rex

If you’re looking for a way to gather nice comments, Rex might be a useful tool. It makes it possible to run completely independent campaigns asking customers to comment on your business and recommend it to their friends.

Considering that it only takes one click to leave feedback, people undoubtedly respond positively to it. There aren’t any difficult tasks or protracted stages to finish. You can get your recommendations in a few seconds.

😍 Pros:

  • Fast and effective for getting feedback
  • Easy to assemble and use
  • Single-click marketing
  • Highly conversant 

😒 Cons:

  • Restricted campaign types 
  • More expensive than alternative possibilities
  • Basic reporting system

πŸ’° Pricing:

 $240 per year/user

13. Post Affiliate Pro

Referral Marketing Software - Post Affiliate Pro

Your entire affiliate marketing campaign can be managed by Post Affiliate Pro including referral marketing. It is a feature-rich tool. It includes a lot of features that increase your visibility and extend your referral audience.

You can create one or many campaigns while keeping detailed statistics on the results. PAP is designed to integrate with many systems rapidly as well.

😍 Pros: 

  • It is an effective instrument for referral marketing.
  • Different features that come with round-the-clock customer service
  • Very good value for the money

😒 Cons

  • Complicated to use for beginners and requires some technical knowledge 

πŸ’° Pricing

Starts at $97 per month 

14. SAASquatch

Referral Marketing Software - SaasQuatch

SaaSquatch is a cloud-based referral marketing solution designed for SMBs who want to create a successful referral marketing platform. The companies with 10,000+ clients, Fortune 500 companies, unicorns, and B2B and B2C startups are the greatest candidates for this software. SaaSquatch can be a fantastic way to thank clients at every step of the business relationship, from acquisition to retention.

With SaaSquatch’s integrated analytical tools and user-friendly data handling and reporting options, you can track your referrals.

😍 Pros:

  • Manual customer segmentation
  • APIs for customer support that works well is highly transparent.

😒 Cons:

  • For small businesses, it offers only limited integration with other parties.
  • For people who have never utilized software before, it could be challenging.
  • It hardly offers any report customization

πŸ’° Pricing

On Quote

15. Partner Stack

Referral Marketing Software - Partner Stack

A powerful tool for connecting with partners and strengthening the bond with affiliates is Partner Stack, formerly GrowSumo.

Additionally, it helps you to build referral partner lists and grow your audience. You can modify your referral marketing campaigns to speak to the interests of a specific segment.

PartnerStack is made to provide a fantastic user experience for you and each of your partners. They can build accounts with a few quick clicks and work with you to increase your marketing efforts.

😍 Pros:

  • A simple setup procedure allows for the creation of distinctive campaigns and saves your affiliates and partners time. 
  • It also promotes the development of strong partnerships.

😒 Cons:

  • User interfaces with more complexity sometimes cost more money.
  • Fewer options for email customization

πŸ’° Pricing:

$500 per month

16. Tapfiliate

Referral Marketing Software - Tapfiliate

Use this incredible cloud-based referral marketing software,  Tapfiliate to build up a referral or affiliate marketing network for your business.

You may start attracting affiliates right away by adding your unique tracking code to your website. This software allows you to send engaging connections through your affiliate network without becoming cumbersome.

😍 Pros:

  • Aesthetically attractive user interface.
  • Because different Pricing models depend on your affiliate network, click volume, conversion rate, and other variables, there is no transaction charge.
  • It is capable of managing several affiliates at once.
  • It allows you to pay affiliates in different currencies.

😒 Cons:

  • It could be challenging to set up for novice users.
  • Mailchimp or other such tools needs to be utilized independently because there is no integrated newsletter feature.

πŸ’° Pricing

From $69,00 to $149 per month

17. Yotpo

Referral Marketing Software - Yotpo

Through direct Consumer engagement, Yotpo’s referral marketing platform helps to accelerate brand growth. The one platform plan incorporates data-driven solutions for reviews, loyalty, SMS marketing, and other purposes. The company claims that Yotpo provides marketers with the resources they need to create client engagement programmes that are more effective and profitable. Google, Instagram, and the top e-commerce websites are just a few of the common apps and internet platforms that Yotpo integrates with.

😍 Pros

  • Integrates loyalty, review, and data-driven marketing solutions.
  • Yotpo enables businesses to create user experiences that are more beneficial and profitable.

😒 Cons:

  • It’s not always easy to set up a basic website.

πŸ’° Pricing:


Growth: Starting at $19 / month

Prime: Starting at $59 / month

Premium, Enterprise: On Quote

18. Influitive

Referral Marketing Software - Influitive

Businesses may use Influitive to build communities and invite customers to take part in activities like challenges, product reviews, social media posts, and more. As community members successfully complete these tailored challenges, which can be directed at groups or individuals, they automatically accrue points, badges, and levels to acquire professional incentives and privileges. To enable organisations to easily observe and report on all completed actions and the ROI of those activities, Influitive interfaces with the user’s CRM and marketing automation systems to help members explore the complete customer journey.

😍 Pros:

  • It allows you to share insightful information with the users. 
  • Through a variety of activity types, it enables you to quickly solicit comments and ideas from members of the community.
  • It can easily reward the customers by using a rewards shop that connects just to an outside vendor.

😒 Cons

  • Product change requests sometimes take some time to implement, leaving managers wondering when they will actually take effect.
  • Influentive doesn’t always heed the recommendations of its customers when it comes to implementing Community best practices among its own customer base.

πŸ’° Pricing

Customer Advocacy: $1,499/month

Digital Community: On Quote

19. Open Loyalty 

Referral Marketing Software - Open Loyalty

Several loyalty-building components are available in the Open Loyalty Platform for Constructing customised loyalty programmes.

Thanks to an API-first approach and more than 50 pre-built loyalty mechanisms, the solution assists businesses in launching compelling referral marketing programmes with a distinctive user experience at any touchpoint (such as points, levels, prizes, vouchers, and referrals).

Open Loyalty delivers elastic loyalty programme tools to give users the freedom to design, present a solution that is easier to combine with other systems and enable cost-effective scalability. Both on-premises and SaaS versions of Open Loyalty are available.

😍 Pros

  • It has a powerful API that enables adding points, actions, and rewards to any software.
  • It has extensive knowledge in the field of loyalty, therefore every unique situation has been taken into account.
  • It allows for the creation of loyalty programmes in a range of contexts, including those involving clients, staff, students, etc.
  • It provides a tried-and-true answer for each POS system on the market!

😒 Cons

  • Many users anticipate an e-commerce interface from Open Loyalty.

πŸ’° Pricing

On Quote

20. Mention Me

Referral Marketing Software - MentionMe

More than 400 brands globally use Mention Me to power their referral marketing programmes, including Farfetch, Ted Baker, Feel Unique, Avis, and OVO Energy.

The programme includes “Name Sharing” for recording genuine conversations. When paired with other social sharing options, this generates up to 35% more referrals.

Marketers can make word-of-mouth a key marketing channel by using the platform’s AB testing features and a real-time dashboard to track outcomes.

😍 Pros

  •  It offers ease with which an A/B test can be executed.
  • It is an intuitive platform that is simple to use. To handle any issues, a crew is ready and waiting.

😒 Cons

  • Does not conduct many face-to-face meetings.

πŸ’° Pricing

On Quote


The only thing left to do now that you have a list of the top referral marketing software tools available to you in order to assist you in expanding your brand is to get to work and begin promoting your company.


Q: Which four referral types are there?

A: Programs for Referrals: 4 Types of referrals every company needs: 

  • directly referred
  • implicit recommendations
  • actual recommendations.
  • community recommendations.

Q: How can my referral marketing be strengthened?

A: The top six referral marketing techniques

  • Understand when and how to request referrals. Referrals don’t just come in from nowhere.
  • Make your customers happy. Happy Consumers are essential to a referral programme.
  • Incentives for strategic referrals are offered.
  • Utilize social media.
  • Utilize your emails wisely.
  • Make referral marketing simple for individuals to give referrals.

Q: How effective are referral initiatives?

A: Among the most valuable leads, you may obtain are referrals. According to 78% of B2B marketers, referral programmes produce good or exceptional leads. According to 60% of marketers, referral programmes produce a lot of leads. Referral programmes, according to 54% of respondents, offer a lower cost per lead than other channels.

Q: What is a strategy for generating referrals?

A: A marketing strategy known as referral marketing uses recommendations and word-of-mouth to expand a company’s clientele through the networks of its current clients. At its core, referral marketing is a strategy for enlisting the support of your most ardent supporters in the promotion of your business.

Q: How to establish a referral marketing program?

A: To build an effective referral marketing strategy: 

  • Start with sample customer recommendation forms.
  • Set objectives.
  • Look into the referral sources for your company.
  • Analyze your business and select what is good for your business 
  • List potential sources for client referrals.
  • Select the platforms that will host your referral marketing programme.
  • Make a strategy for connecting.
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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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