Continuous communication with your clients is a major step toward business success. But of course, you cannot establish personal communication with each and every client, but a push notification enables establishing a quick communication channel enabling you to convey messages, offers, or other information to your customers.
Push notifications increase repeated visits, user retention, and re-engagement of the clients and hence are an eminent part of digital marketing.
To master the skill of establishing quick communication through push notifications, you can leverage one of the push notifications software tools listed below.
What is a Push Notification Software Tool?
With the use of push notification software tools, a business or organisation can directly communicate with its clients on their computers or mobile devices. For instance, a company’s marketing department might use such software to share a particular call to action. This can be created within the push notification tool and sent directly to a user’s portable device using a mobile application, web browser, or desktop application.
Why Push Notifications are Important for the Business?
Push notifications, which are available on both mobile and the web, are one of the most successful marketing strategies for businesses. Businesses with similar objectives might stand out in a sea of rivals by making good use of timely, organised, and topical messages.
The average smartphone user uses different apps for around 90% of their time, according to studies. Therefore, websites are able to attract the attention of their current customers and penetrate the fast-expanding digital sector by utilising push notifications and strategic planning.
The reality is that push notifications help the organisation maintain a sizable customer base while also increasing user engagement and retention. They also help to increase conversion rates, traffic growth, and customer reach. In order to convey the right message to the intended audience group, the segmentation function of push notifications helps in the establishment of similar audience subgroups with a shared interest.
How to Choose the Right Push Notification Software Tools?
A great push notification software tool will ensure that your message is sent immediately to the devices of your audience. To select one of the good push notification software tools, we have gathered some important Considerations you should make before selecting the best option for your business.
1. Identify your use case: What do you want a push notification software tool to help you with? Your use case can involve alerting your audience to upcoming bank transactions, monitoring their whereabouts, or analysing their behavioural traits.
2. Tool preference: If a use case is in place, choosing the push notification type of tool from mechanical and behavioral tools is easier. Mechanical push notifications are list-based, event-triggered, and immediately provided.
3. Ease of use: Push notifications are a well-liked channel because they are easy to utilize. Ensure that the one you are Considering is compatible with every browser your intended audience utilizes.
4. Audience segmentation: You may successfully target your message through audience segmentation. Select a system that enables specialized segmentation, similar to that in email, based on factors like demographics, region, devices, campaign actions like click-rate, and other behavioural triggers.
5. Actionable marketing analytics: If you don’t know how the recipients of your push notification are responding to it, you are effectively throwing yourself into the abyss. You must ensure that the tool you use will act as a roadmap for your efforts, showing you which ones want improvement, which ones to eliminate, and which ones are working well.
Benefits of Push Notification Software Tools
Some of the benefits of Push Notification software tools that might convince you to leverage their utilities are:
- You may send messages effortlessly using your browser to any device connected to the internet.
- Compared to SMS and email, push notifications have a greater open rate.
- NEVER put a message in the spam folder.
- Unopened notifications in Windows 10 are transmitted to the Notification Center, where the user can readily examine them.
- You can launch a campaign whenever your website is linked to a push notification service.
- When you are not using your website or application, push notifications to give you quick access to your audience.
- You can instantly increase user engagement with mobile applications and websites by using push notifications.
- Push notifications from eCommerce websites and apps that focus on certain triggers or target categories could increase transaction volume.
- Utilize push notification data to conduct customer research and enhance future advertisements
- Give users timely notices that they can access with just one click, such as information on new product launches.
- To increase adherence and retention, improve the user experience.
- Boost the efficacy and return on investment of ongoing and/or upcoming paid efforts.
- Increase brand recognition among Prospective customers.
If you are planning to manage your push notification services, then here are the top 20 push notification software tools you can vouch for
Top 20 Push Notification Software Tools
Iterable is a platform for push notification, user engagement and growth marketing. This platform is designed to help B2C marketers get the right message to the right devices at the right time.
Iterable supports all marketing campaign types across all messaging channels (email, web, mobile push notifications, SMS).
- Software as a service has freed us from the burden of hosting and maintenance.
- It’s really simple to quickly Construct email and SMS campaigns with their fantastic drag-and-drop editor.
- As with any platform, there are still a few bugs after an update goes live.
Starts from $500 per month
Campaign Monitor’s Sailthru is an email marketing and marketing automation tool. It provides push notifications, mobile management, email management, site personalization, and retention- and prediction-focused analytics.
With the aid of Sailthru’s marketing automation software, marketers can deliver efficient customer-centric engagements. They assert that marketers may increase revenue, improve client lifetime value, and lower churn by using Sailthru for email, internet, and mobile engagements.
- It helps in content personalization and campaign automation based on user behaviour and interests
- User journeys can be customized, and remarketing is an option, depending on how the audience reacts to the content.
- It has dependable APIs and data extraction
- Creating lists is simple, but finding them can be difficult.
- Their automatic campaign functionality needs to be updated.
3. Amazon SNS
Push notifications and pub/sub messaging are made possible for iOS and Android handsets by the Amazon Simple Notification Service (SNS), which is accessible through Amazon Web Services. It is intended to operate within a microservices architecture that can support event-driven circumstances and make app decoupling easier.
- Easy-to-use GUI Integration and automation
- Daily integration updates with third-party systems
- Its capability of subscribing to subjects
- Its immense ability to link to outside applications
- Troubleshooting faults is difficult.
- It does not support grammatical error corrections
1 million notifications free
$0.50 per million notifications
4. VWO Engage(Formerly PushCrew)
Wingify offers the web push notification service VWO Engage, formerly known as PushCrew. With options like audience segmentation, intelligent triggered campaigns, multi-website support, customizable graphics, cart abandonment, and more, VWO Engage aims to provide businesses with everything they need to re-engage with their customers in real-time.
- Given the variety of features offered and the potential return on investment for websites with large audiences, the Pricing is reasonable for a simple push notification setup.
- It has a straightforward user interface
- You cannot stop sending notifications from an RSS feed or put a daily limit on how many you can send.
User communication is made possible by the push notification platform named SendPulse. It also supports SMTP, SMS, and other channels. This solution includes 15,000 free emails each month. User management features are another aspect of SendPulse. It also works well with all devices.
- One of this software’s best features is the user interface.
- Additionally, this software has a great add-on called SMS functionality.
- There is a live chat help feature accessible to help troubleshoot your issues.
- The Drag and Drop Editor is missing a few functionalities like a box cannot be made inside of another box.
- There aren’t as many pre-made templates.
- Emails require extensive first review, which takes a while.
CleverTap is a mobile marketing platform that helps businesses create distinctive client connection strategies that are meant to promote growth. CleverTap’s Intelligent Mobile Marketing Platform offers push notifications and provides real-time analytics that can be used to take immediate action and improve customer experiences.
- It supports cross-platform involvement
- It has options for omnichannel marketing automation journeys.
- It supports analytics campaigns for apps.
- Customer service is not up to par.
- Considering the features provided, the price is too high.
OneSignal, a Mountain View-based company specialising in push notifications, has developed a platform that enables high-volume push notifications across platforms with limitless devices and notifications, indefinite segments, automated delivery, and analytics.
- Notifications are sent without delay.
- Provide every feature needed for testing.
- It is highly economical
- Excellent methods for dealing with a lot of information.
- It has superb clientele service.
- They should expedite the creation of features that meet user needs.
- The administration needs to appear a little nicer.
- There isn’t an easy-to-use built-in segmentation system.
Enterprise: On Quote
WebEngage is a platform for multi-channel user engagement. It helps enterprises to leverage a variety of channels for push notifications and automates communication throughout a user’s lifecycle. Some of its features are
- Messaging using apps and the web
- Push notifications as well as web push notifications for SMS and email marketing
- Remarketing on Twitter
- It supports automated communication.
- It offers data visualisation
- It can send messages in the browser.
- It has travel maps for users.
- It also features marketing automation
- UI/UX could be made better.
- Developing creative templates can be better
- Using auto-recommendations to build sales intelligence can be improved.
Leanplum, a company situated in San Francisco, California, provides mobile marketing automation and messaging platform with push notifications services, analytics and A/B testing.
- Leanplum is one of the greatest A/B testing tools available, and by executing several campaigns, it promotes growth.
- Data from Leanplum can easily be integrated with a data warehouse.
- It has issues on the client-side with fluctuating sync
- Client integration may seem straightforward. However, it is not very user-friendly.
- Numerous issues with the iOS integration and issues with the SDK
- Costs are really high.
Omnisend is a piece of omnichannel marketing automation software created specifically for e-commerce. With email marketing at its core, it is designed to make creating eye-catching email campaigns and push notifications simpler. Utilizing Omnisend’s automation, users may modify messages in response to customer data, campaign engagement, and purchasing habits.
Users of Omnisend can incorporate email, SMS, push notifications, and other channels into a single automated workflow. Users can also connect segments to Google and Facebook by retargeting adverts for an engaging customer experience. Omnichannel marketing is made possible and easy to implement with the aid of Omnisend.
- It is a marketing tool that boosts open and click-through rates for gathering customer feedback after a transaction
- To reduce human labour, automated SMS integration employs pre-built marketing automation workflows.
- Unlimited users and emails are available only with the Enterprise membership.
London-based Pusher offers pub/sub messaging, a “presence channel” that makes it easier to locate users of active applications, push notifications, message or chat room capabilities, and location services to aid in the creation of mobile applications (e.g. geolocation).
- The interactivity of the app can be increased by using in-app live modifications.
- We can deliver real-time notifications using Pusher.
- It significantly contributes to UI/UX improvement over the previous edition.
- The implementation may be difficult.
- It has a small community of few people.
- Sandbox: Free
- Startup: $29/month
- Pro: $99/month
- Business: $199/month
- Premium: $399/month
12. Vero Workflows
To facilitate customer engagement, Vero Workflows is a push notifications platform with tools including workflow automation, audience segmentation, and in-app behaviour tracking.
- Creates excellent emails using an email template editor.
- Using the Vero API, you can link visitor events and triggers in order to start campaigns.
- The definition and creation of campaign flows are straightforward.
- Some things couldn’t be changed once they are given a name.
- Vero’s functionality is Constrained for Consumers or advertisers because it is clearly created with developers in mind.
- Starter: $49per month
- Pro: $199per month
- Growth : $499per month
- Enterprise: $1,299+per month
The Localytics mobile marketing platform, based in Boston, provides user-lifecycle statistics for app optimization and discovery analytics, as well as individualized push notifications and messages with the ability to add videos or GIFs.
- Excellent online interface that allows for pivoting and filtering at various data levels for usage cases with easier integration
- You can use raw data in your own data pipeline.
- There is really too little assistance provided for the Unity SDK plugins.
- Their business doesn’t appear to place a strong premium on mobile gaming apps.
- Premium: $95/month
- Enterprise: $895/month
Online push notifications are used by the user engagement and retention platform iZooto to help businesses generate leads, loyal Consumers, and sales. In February 2016, iZooto, Datability’s first product, made its public debut.
- Remarkable drip programmes
- Instead of using native browser opt-ins, custom prompts are used, which have a better opt-in rate.
- Its support for graphics, which are more attention-grabbing than plain text and look great on Consumers’ devices
- Their WordPress plugin works. However it’s a touch glitchy when you want to modify a post’s default notification settings.
- The way to avoid prompts is not immediately apparent.
- Rise: $85/Month
- Grow: $250/Month
- Enterprise: On quote
Customers who engage with a firm using Kumulos’ personalized mobile app are more inclined to love it. Among the features are Push Notifications for mobile and the web, In-App Messages, Deferred Deep Links, Analytics, and Crash Reporting. With clients in more than 25 countries and some of the biggest corporations in the world, Kumulos aims to be one of the top names in mobile marketing. They offer a free trial or product demonstration prior to joining up.
- It can send notifications to the apps.
- It supports messaging within an application.
- It helps in dividing up the market you have in mind.
- It offers creative delivery of the message.
- It has a great customer support
- There is much work to be done on the user interface.
- Sent in-app messages cannot be removed from the dashboard. You need to get in touch with support for them to take any action.
- You must start fresh rather than simply sending the same message again.
- On Quote
The Austin-based AlertMedia company provides a multi-channel push notifications system. It offers a straightforward approach to mass communication and can be used for tasks like shipping alerts, two-way dialogue, and others.
- Keep track of recordings
- Instantaneous notifications
- The format and content of alerts may be more efficiently organised if notifications for various events could be organised into an internal template.
MoEngage is positioned as a platform for customer contact that combines marketing automation and product analytics for data-driven engagement. MoEngage offers a push notification service, SMS, in-app messaging, and the web. It has offices in San Francisco, Bangalore, and Calcutta.
- Features of basic email and push notifications that are efficient.
- With the creation of additional APIs, the ability to schedule certain events through an API has become more useful.
- More complicated use scenarios cannot be supported
- MoEngage has shortcomings that make it challenging to utilize some of its features.
- The service level is pretty bad when issues are escalated.
- Scalability is not optimal when coping with a big rise in usage.
Airship (formerly known as Urban Airship) is mobile marketing and push notification app that offers user segmentation with highly customized message and email notifications.
- Automatically Transmitted Push Notifications
- Possessing the Capabilities to Construct Tags for Segmentation User Effectively
- Interaction with Transmitted Push Notifications is recorded.
- A better grasp of data about users’ interactions with programmes cannot be captured
Starts at $25k/year
Truepush is a push notification service for both web and mobile devices. TruePush is a free tool. Bloggers, marketers, app owners, and developers from a range of companies, including media outlets and e-commerce websites, send millions of messages every day. Because of its complex features, such as segmentation (predefined and custom segments), triggers, and templates, TruePush is a user-friendly solution.
- It is free
- It has a simple Dashboard
- It allows quick Integration
- A mobile app is not available.
Singlewire Software, based in Madison, developed and maintains InformaCast software solutions to advance existing technologies and build a robust notification ecosystem. A centralized solution for automating current systems, broadcasting IP phones, sending push notifications, SMS text messages, or accessing various devices will be provided through the InformaCast, InformaCast Mobile, and InformaCast Fusion services. Over 7,000 enterprises, ranging from small K–12 schools to huge retail chains, use InformaCast, claims the company, for communication and safety.
- Widespread deployment.
- User Friendly
- The product setup is a little challenging.
InformaCast Fusion: $10.22 user/year
InformaCast Mobile: $4.50user/year
InformaCast Advanced: $9.47 user/year
One of the tried-and-true digital marketing techniques is push notification, which can boost your ROI. But in order to gain the most value, you need to have a well-thought-out strategy that is put into action. However, that does not imply working long hours to master push notification software tools. Instead, choose one of the seasoned push notification technologies from the list above to improve outcomes and save a tonne of time.
Q: How does the mechanism for push notifications work?
A: Push notifications seem similar to SMS text messages and smartphone alerts, but they can only be received by individuals who have downloaded your app. All mobile operating systems, including iOS, Android, Fire OS, Windows, and BlackBerry, enable push notifications.
Q: What happens if I turn off push notifications?
A: Nothing will irritate you when you drop the window shade, but all the notifications will still be visible. On Android, you may choose “Show Silently,” an equivalent option. It’s not like using your favourite apps is restricted if you turn off notifications.
Q: When should push notifications be used?
A: Send a push notification to your users if you believe they may need a reminder about something. Users appreciate push notifications that notify them of changes or revisions to their upcoming travel plans, reservations, deliveries, and other time-sensitive matters.
Q: How often should push notifications to be sent?
A: In general, don’t send more than 3-5 notifications every week. Even so, make sure the notifications provide details that the user will find helpful. Consider how users would typically use your app and Consider how push notifications could enhance that experience.
Q: What distinguishes a text message from a push notification?
A: Push notifications are quick alerts given by an app, whereas text messages are electronic messages transmitted between phones.