Popular Instagram Pages in India

Top 20 Popular Pages on Instagram in India

India has a wide variety of Instagram pages that cater to different interests. This list includes some of the best Indian Instagram pages that you should follow. From travel to food to fashion, there's something for everyone. So, start following these pages and get inspired by the amazing content that they post!

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Celebrities from India have inspired millions of people with their unique flair. The top 20 Popular pages on Instagram in India are listed below.

Instagram is currently among the most widely used social media sites. With its visually appealing platform and easy-to-use features, it is no wonder that businesses are flocking to Instagram to promote their products and services.

We will discuss which Indian brands have the most followers on Instagram. Instagram is providing a valuable service to millions of businesses around the world.

In India, businesses use Instagram to connect with potential customers and build brand awareness. According to a report by eMarketer, India is one of the top five countries in terms of Instagram usage, with over 70 million users. This number is expected to grow to over 80 million as of 2019.

Businesses use Instagram to reach out to potential customers in various ways. Many businesses post photos and videos of their products and services and behind-the-scenes photos and videos to give customers a glimpse of their work. In addition, businesses use Instagram Stories to share quick updates and announcements with their followers.

With its large and growing user base, India is an important market for businesses on Instagram. If you want to connect with potential customers in India, Instagram should be a key part of your social media marketing strategy.

The practice of branding is not exclusive to companies based in the United States of America or other developed nations. There is no question that Indian companies are giving global brands a good run for their money. There is a lot that can be picked up from Indian brands. 

It is a well-known fact at this point unless you have your head buried in the sand, that Instagram is no longer just for hotshots and celebrities to flaunt their curves and gadgets. This is no longer the case. Because almost all new and established businesses use Instagram, it is impossible to deny the significance and value that this platform offers. These top 20 pages on Instagram Pages dominate the competition in branding

1. Sabyasachi – Fashion Page

Sabyasachi, which represents one of the most well-known fashion brand pages on Instagram in India, is famous for providing customers with an experience that no bride can ever hope to have in her lifetime. This reputation has helped the company earn a place among India’s most prestigious fashion brands. 

They can win over the hearts of all Indians with their one-of-a-kind designs and vintage-inspired themes. They have more than 2 million followers on Instagram, which is evidence of how prominent they are in the fashion industry in India.

 Although it is true that to pull off a shoot like that, you will probably need to spend a lot of money, you can still rock your Instagram page by using the free design tools provided by Canvas. Please give them your full attention without a doubt.

Strategy of Sabyasachi

Make use of the satisfied customers you have. This is something that Sabyasachi is well aware of, as they frequently highlight their patrons on their Instagram profiles. 

Customers are pleasantly surprised by this, and as a result, Sabyasachi gains additional followers.

2. Chumbak – Home & Lifestyle Page

The word “Chumbak” can be translated to mean “a Magnet.” We were all very curious about these popular pages on Instagram in India that deals with tiny magnets we obtained from various old appliances as children. Chumbak is a retailer of Indian souvenirs and curios, specializing in items with an Indian modern feel. 

The products are incredible and capture one’s complete attention. The photographs they post to their Instagram page center on the products themselves and show how they can be used.

Chumbak Strategy 

Leveraging the power of user-generated content, also known as UGC, is something that Chumbak specializes in. They just recently began a campaign in which they asked their followers to participate in the design of a cup that would be centered on a particular theme. The campaign was a huge success, and the post quickly spread throughout the internet.

A professional photo shoot demonstrates how well the Chumbak creative team plays when displaying the company’s products. A well-executed photo shoot is a great asset in the battle for attention.

3. Vogue – Fashion & Lifestyle Page

Although Vogue is not little-known when it comes to brand, the Indian edition of the magazine is the only one of its kind. It is one of the influential pages on Instagram in India. Vogue primarily focuses on bringing attention to social issues that affect women, thereby exposing these topics to an entirely new audience.

Vogue Strategy 

Think creatively; by doing so, you can attract the attention of an entirely new audience. They released a video with the hashtag #startwithboys, in which Madhuri Dixit appeared, quickly gaining widespread attention,

Vogue, has brought up the issues related to women. This gave them a competitive advantage over other brands and made it easier for women to feel linked to them.

4. Zomato – Food Delivery Page

Zomato is the most influential page on Instgaram in India, and operates in a specialized market, so the company has a large number of followers; however, this does not imply that they must restrict their brand to Instagram alone. These guys are crushing it on all of their social media platforms.

Zomato’s Strategy 

Being clever: a joke daily keeps the “unfollow” button at bay.  Pun intended into your post, regardless of your conversation or where you are. On social media, users prefer to engage with humorous and light-hearted content.

Zomato does not adhere to any predetermined schedule. Simply because you have an Instagram account does not obligate you to post new content consistently. Just remember to always add something of value to the content that you publish.

5. Ustraa – Men’s Grooming Products Page

Ustraa was the first company to enter the market and filled a previously unfilled niche immediately & it’s one of the most popular pages on Instagram in India. Before the launch of Ustraa, no other brand was entirely devoted to the grooming needs of men. 

Despite this, Ustraa built a devoted following for its brand, which can only be viewed as a huge achievement.

Ustraa Strategy 

Please don’t make it a habit to promote yourself all the time. It is not necessary to be aggressive to sell your items. Every good marketer knows they must deliver value first, and then the rest will fall into place. Be sure to post content centered on the topic at hand and specifically toward the audience you wish to reach.

Make sure that you have a strong understanding of your audience. The more you know about them, the more data-driven decisions you’ll be able to make about them.

The branding process in India is very different from that in the United States. However, the fundamentals remain the same, and you must prioritize engaging the appropriate demographic at the appropriate moment. It all comes down to the people as it is determined by the people.

6. Blue Tokai Coffee – Coffee Selling Page

The passion for coffee that gave birth to the Blue Tokai Coffee company is still alive today. They source their beans from a single estate 100% Arabica, lovingly hand roast each batch, and ship it out to their customer base across India with care so that you can enjoy your perfect cup whenever you want.

Blue Tokai Coffee obtains some of the finest coffees from all over India for its extensive selection. It roasts them carefully and freshly to meet the requirements of each customer’s taste buds, with or without the addition of caffeine or sugar, depending on the individual’s preference (just pure goodness).

Blue Tokai Coffee Strategy 

Blue Tokai Coffee is a leading manufacturing coffee pages on Instagram in India, continuously innovating new ways to describe, enjoy, and prepare coffee from India. In our coffee shop, one of these advancements is the installation of refractometers, which allow for more accurate measurements of the brewing process. 

They also offer sensory coaching courses to help junior roasters improve their knowledge of how they can taste the different qualities found within various beans. This helps them vary the flavors of their brews by pairing certain flavors together or choosing one that would complement another flavor nicely.

7. Boheco – Hemp Selling Page

Boheco is the Bombay Hemp Company, which is remaking the future of self-sufficiency and agriculture in India through the lens of hemp. Hemp can be utilized in myriad ways: the plant’s fibers can be extracted and spun into yarn; the plant’s softwood can be converted into building materials, and the plant’s genetics can be researched to develop new medicines. 

This potential is combined with existing industries such as technology, agribusiness, and healthcare by Boheco design to bring together community impact value in innovative ways that can be relevant today and tomorrow. Businesses use Instagram to promote their products to a much larger audience.

Boheco Strategy 

They design products using their innovative application of this multipurpose natural resource, which can be used for a variety of purposes such as the production of textiles due to the high fiber content of the resource or the construction of shelters using softwood after the resource has been chopped up. Boheco also investigates the genetics of these plants to uncover undiscovered medicines.

8. Mamaearth – Skincare Products Page 

A wide selection of natural skin care products is available from Mamaearth. These products are free of harmful chemicals and are made with high-quality components. Their wares are not only inexpensive but also kind to the environment. In cosmetics and skin care Mamaearth is one of the best pages on Instagram in India.

Mamaearth products do not contain any of the harmful chemicals listed below, including but not limited to sulfates, parabens, silicones, and artificial colors. Customers can buy confidently from them because they back all their products with a hundred percent money-back guarantee. 

Mamaearth Strategy 

Natural components are used in the production of Mamaearth’s skincare products. They are not only effective but also free of any harmful toxins. You can purchase organic skincare products made by Mamaearth on their website. They can be purchased at various prices, and shipping is provided at no additional cost.

9. Lenskart – Online Shopping Page

Lenskart is India’s most popular page on Instagram in India and a successful online shopping destination for eyewear. Because of its omnichannel strategy, it has caused a paradigm shift in the eyewear industry that is prevalent in the country. 

Customers can purchase their prescription, eyeglasses, and contact lenses directly from the Lenskart homepage, or they can go to one of the company’s brick-and-mortar stores in cities. 

Lenskart Strategy 

Customers can virtually try on frames to find the right pair by shopping on Lenskart’s user-friendly website, which features several cutting-edge features such as virtual try-on. The website is also very simple to navigate.

10. Bombay Shaving Company – Men Products Page

You’ll find a diverse selection of products to cater to all of your requirements here at Bombay Shaving Company. Purchase the skincare shaving accessories from the popular pages on Instagram in India that will help you feel and look better than ever. Please browse our inventory at the competitive prices we offer today for delivery on the same day.

With the help of Bombay Shaving Company, you can get the best possible shave and beard care. Our extensive selection of shaving, skincare, and other products will not leave you unsatisfied! Bring your order in today to pay with cash on delivery.

Bombay Shaving Company Strategy 

The concept that shaving should be more than the routine task that the vast majority of men view it as served as the impetus for the founding of the Bombay Shaving Company. They developed a shaving system that centers on an all-encompassing routine before, during, and after the shaving process.

11. Carmesi – Women Products Page

Carmesi is a one-stop shop that can satisfy all of your requirements in the realm of feminine goods. Since it was first introduced to the market in 2017, the brand has rapidly evolved to become one of the most popular pages on Instagram in India and a successful startup in the feminine care industry across India.

Carmesi has disproved many of the preconceived notions about the feminine hygiene industry by continuously innovating and giving a voice to the concerns of women. The company manufactures a wide variety of natural menstrual products, including sanitary pads, menstrual cups, tampons, panty liner liners, and more; all of these items have been formulated with the purest natural ingredients possible. 

Carmesi has very strong advocacy amongst its users, and the brand’s Instagram handle is proof that the brand is making efforts toward empowering women and making period communications more mainstream. Carmesi has recently added facial razors and cramps relief heat patches to its selection of menstrual hygiene products to meet customer demand for more options.

Carmesi Strategy

Carmesi’s new line of products is designed to provide women with effective solutions that will enable them to achieve their goals without experiencing the discomfort of menstruation.

12. Chambord – News Page

Chambord is the one place to go to keep up with all of the newest and most interesting celebrity fashion trends. This free app puts a wide variety of hair, makeup, and jewelry looks, as well as men’s and women’s clothing styles, right at your fingertips, and all it takes is a few clicks to access any of them! 

There is something for everyone, whether you want to be inspired to dress like Deepika Padukone in this month’s Vogue cover shoot or prefer Shahrukh Khan’s laid-back athletic look. It has everything you could need.

It is the most trending pages on Instagram in India. There is something for everyone, whether you want to be inspired to dress like Deepika Padukone in this month’s Vogue cover shoot or prefer Shahrukh Khan’s laid-back athletic look. It has everything you could need.

The most stylish celebrities are standing by to greet their most devoted fans; consequently, they have a good time clicking through them so you can meet them all.

The challenge of remaining current with the latest fashion trends is to remain consistent, but it does not have to be. Thanks to Charmboard, which compiles all the celebrity-inspired and strong street looks you could ever need in one convenient location, your wardrobe will never be out of date again. 

Chambord Strategy

You can look through tens of thousands, hundreds of thousands, or even millions of different clothing items for any event with a few simple clicks or two. You might even be able to get styling advice from the celebrities themselves; after all, there’s no substitute for getting pointers straight from a pro, is there?

13. Food Darzee – Food Page

Food Darzee is a highly specialized food delivery service to provide individualized meals with an emphasis on particular dietary requirements. They cater to those following the ketogenic, low carbohydrate, high protein, and balanced diet by providing three different meal plans. 

A nutritionist will make sure that every gram of what you eat is appropriate for your objectives, ensuring that you get exactly what you require based on factors such as your body type, gender, age, weight, height, medical conditions, preferences, lifestyle, and fitness goals.

Food Darzee Strategy

Food Darzee develops a meal plan for each client geared toward assisting them in achieving their health and fitness objectives. The Ketogenic, Low Carb, High Protein, and Balanced diet plans offer different meals for various body types, desires, and medical conditions. 

This means you don’t have to worry about being left out or getting unhealthy food!

14. Digital Pratik – Digital Marketing Page

With a staggering 187 thousand followers, Digital Pratik @digitalpratik is considered one of India’s most influential Instagram users. He specializes in teaching companies how to develop stronger brands through his work as a digital consultant who operates virtually. 

Digital Pratik Strategy

He hopes to inform and assist his audience in developing their marketing strategies through the posts he shares on Instagram.

15. Komal Pandey – Beauty Page

Komal Pandey is a well-known Instagrammer and fashion trendsetter from India. She has amassed a massive following of 1.5 million people on Instagram who follow her to see her latest makeup looks, skincare routine, videos on fashion therapy, and new fashion trends. While employed at PopXo, Komal began using her Instagram account to share pictures of herself wearing her “Look of the Day.”

She won Cosmopolitan’s Best Fashion Influencer and Vlogger 20-21 thanks to all the hard work she put in and her attitude of being a trendsetter. Her reels and posts garner a lot of praise from members of India’s generation Z and millennials.

16. Neha Nagar – Finance

Neha Nagar is a popular and influential Instagram user in personal finance education. She assists people by providing them with financial literacy through the medium of her Instagram feed. 

She has more than 800 thousand followers on Instagram and aspires to be a financial guide for her followers by posting simple and easy-to-understand videos.

17. Faye D’Souza – Current Affairs Page

Faye D’Souza is one of the most popular Indian content creators on Instagram, with over 1.2 million followers & one of the most popular pages on Instagram in India. In the past, she caused a stir on the internet by sharing her opinions critical of a world dominated by men. After deciding to become a journalist, D’Souza began her professional career at CNBC TV18 before moving on to The Times of India. 

Her unbiased viewpoints have earned the respect and trust of her audience, and the majority of Faye D’Souza’s followers are young people who believe that India needs more influencers like Faye D’Souza, who objectively report the news.

18. Parul Kakad – Parenting Page

One of the most influential mothers in the country is Parul Kakad, also known by her Instagram handle, “mumbaimummy”. Because she has four children, she uses her Instagram account to update her followers on her experiences as a mother regularly.

Parul Kakad Strategy 

She utilizes the platform to educate moms on a variety of activities that they can participate in with their children to further the platform’s mission.

19. Divija Bhasin – Mental Health Page

The content Divija posts to her Instagram account, by the username @awkwardgoat3, primarily focuses on psychotherapy, mental illness, and the various myths prevalent in Indian culture regarding mental health.

Divija Bhasin Strategy

She also candidly discusses the significance of therapy and how the Indian audience can benefit from the presence of mental health professionals.

20. Ganesh Vanare – Photographer Page

Ganesh Vanare is an incredibly talented photographer & comes to the list of top pages on Instagram in India, he takes breathtaking pictures during his travels. His Instagram feed is a photo album filled with real-life snapshots from India. His photographs capture the aesthetics of the places he visits and the beauty of the people he photographs.

Ganesh Vanare Strategy

Because of his remarkable abilities as a photographer, Oppo has chosen him to represent the company as its official brand ambassador. He has close to 473 thousand followers on Instagram, and the number of those followers keeps growing thanks to the pictures he posts of his active travel adventures that make you look twice.


The market for Instagram “influencers” is currently thriving in India. As reported by the influencer, market share is held primarily by influential people in lifestyle, fashion, beauty, and fitness. The increasing number of Pages on Instagram in India is at an increasing rate as discussed above.

According to Statista’s estimates for the same year, the influencer marketing sector in India was worth nine billion Indian rupees. It was expected to grow at a CAGR of 25% over the following five years. It was predicted that by 2025, the industry’s market value would reach 22 billion INR. There is, therefore, zero justification for rejecting the influencer trend. 

In today’s digital world, a strong online presence is essential for any business or individual looking to succeed. And one of the best ways to build a strong online presence is through effective digital marketing.

Digital marketing is an umbrella term that covers a wide range of marketing activities and strategies. It can promote anything from products and services to brands and businesses. And with the right digital marketing strategy, you can reach a wide audience of potential customers and clients.

We hope our article on the top 20 Pages on Instagram in India has given some insights about the social media platform, which can be used for business promotion. 

Meanwhile, why wait to upskill your knowledge in the digital marketing industry by taking an online digital marketing course? This course is taught by experts in the field and can provide you with the skills and knowledge you need to succeed. So, what are you waiting for? Digital marketing is something you should begin doing immediately.

If you have any queries or suggestions related to this article, feel free to let us know in the comments section below!

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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