review Review 2023: Is It The Best AI Writing Assistant?

Are you looking for the best AI Writing Assistant? Here is our detailed review of with features and pricing, Read further to know more details about

Table of Contents

How amazing would it be to have control of my content writing?

With technology advancing in leaps and bounds, we witness a new miracle of technology every day. With Artificial Intelligence (AI), human efforts have been reduced to less than half. AI is now a part of almost every field from businesses to medicine. But content writing was one field which was believed to be untouched by the wonders of AI.

But soon the magic of AI changed the way we write content. Different applications are built using AI which has made content writing easy and impressive. is one such miraculous application we will be reviewing here. 

Let’s get going with the review here. 

What is is an AI-powered content writing tool that helps write good quality content easily and in a few minutes. The software is based on the GPT-3 model, a deep learning autoregressive model. 

The tool works on the content writer’s experience by building a library of his/her favourite copy style. With the help of AI and Machine Learning(ML), the content gets ready in a few seconds. 

All you have to do is choose your style, relevant style and the topic and that’s it, your content is ready. also offers you a free trial option to get a glimpse of the tool and get your hands on this amazing tool free of cost.  

The AI engine is trained with over 100K+ of content to return impressive content that the audience likes. 

Disclaimer:  This blog utilizes affiliate links that may generate a small commission from clicks that result in a purchase. You can contact if you want to report or complain about something. History

History of

The main topic of discussion during one of Pepper Content brainstorming sessions in December 2020 was the lack of ideas when creating content in bulk. In the post-pandemic era, discussions had become more virtual. 

Someone began enthusiastically discussing OpenAI, the world’s leading AI research organisation, and the GPT-3 model, which was launched in July 2020. 

Their team has been keeping an eye on these developments, partly because they were all techies, and partly because some of them recognised the potential for this technology to disrupt the content marketing world as they know it, which is practically an unstated mission statement at Pepper. 

GPT-3 was trained on 175 billion parameters, making language production far more straightforward and accessible. The response was extremely favourable. It was intriguing, but it lacked a little zing.

During their brainstorming session, they learned that there is a clear use case for both corporations and creators. The question for businesses is: how do they come up with blog topics?

They had to put their theories to the test. They already had access to GPT-3, so they began to consider how they could build a tool on top of it to address similar issues. 

They did a test with 20 authors and a few companies to see whether they would pay for it, and the passion for such a product astounded Pepper. was to be created from the ground up.

Even the most talented authors and writers suffer from writer’s block. It slows down the content development process inefficiently and ineffectively. And has the ability to significantly improve things.

They cobbled together an MVP and headed over to the 20 people to try it out. Some of the responses they received from Pepper Content’s team were:

“This works like a miracle!”


“I love how smart this is! “Feels unreal! ”

With the joy of receiving appreciation, was built on top of the main Pepper product stack since it allowed users to reuse sections of the frontend and just plug and play! The team of three engineers began to lay the foundations of a great product. The first version of the product was built in only 15 days.

Nirant K, a senior at BITS Pilani and an ML engineer at, helped to figure out how to improve on GPT-3.  

The entire software was created using Javascript as the primary programming language, with the ReactJS frontend framework and NodeJS backend development. AWS was used to host and run the application. Stripe was used to manage subscriptions. 

Why Choose

The biggest issue that content writers face when dealing with the bulk work is the lack of ideas. Especially when it comes to short, marketing content, there are times when writers keep struggling for new innovative ideas. 

But with AI, it is full of new ideas and varied content based on your business type and requirements. As per users’ reviews, it is a perfect tool to generate innovative content in a few seconds. 

Here are some benefits that will assure you that it is the best pick for your content requirements.

  • Content writing is a time-consuming process, but with, you can save a lot of time in generating your content.
  • With an efficient AI system, can create quality content in a few seconds.
  • Creating content with it is very easy. All you have to do is to give the company name and a small content description.
  • Most of the reviews talk about its clean dashboard and team analytics viewer features.
  • It also allows you to create website content along with product descriptions, headings, meta descriptions, and many more.
  • It has an amazing feature that saves your content copies in the dashboard.
  • is always improving itself and keeps sending regular updates to its users.
  • also allows you to create video scripts and podcast scripts.
  • One of the best reviews given by most of the users is its amazing customer support.

How Can Help You?

Though we have a brief idea of what is. But how can it help us? Here is how it can help you scale your business and content. The pointers are based on reviews given by its users. It can help you create any kind of content needed for your business. 

  • Generate social media content that is engaging
  • Sales copies play an important role in scaling your business, but they are a big effort to create affluent sales copy. As per reviews given by its users, it can create sales copies in a few minutes.
  • It helps publish Newsletters,
  • An impressive Product description is on your way to making a sale as can help you create convincing product descriptions. 
  • It can create leads for you
  • It also helps create landing page content
  • Blog posts consume a lot of time but are very important to building your brand. By creating engaging blog posts, can save you a lot of time.
  • It can also help you create video descriptions.
  • Want an impressive professional LinkedIn bio? Get’s help. 

And this list is long. Here is just a glimpse of how useful can be for your content requirements. 

Tools Offered By - Tools Offered offers various tools to generate content, from full biographies to tweet ideas. In all, there are 36 various content creation tools.

The content over is divided into

  • Short-form content 
  • Long-form content.

Since there is a monthly limit to your word creation, keep a check on what type of content you are creating.

Here is a look at which all content lies under short-form content and long-form content.

The following content type lies in Short-form content:

  • Google Ad Headlines
  • Product Descriptions
  • Blog Ideas (Titles)
  • Google Ad Descriptions
  • Facebook Ads
  • Website Headlines or Copy
  • Website SEO Meta Descriptions
  • Tweet Ideas
  • Value Proposition
  • YouTube Video Ideas (Titles)
  • Instagram captions
  • One liner tweet
  • Website sub-headlines
  • Feature to benefit
  • Product Review Generator

The following content type lies in Long-form content:

  • Blog introduction
  • Compelling bullet points
  • Blog outline
  • Blog section heading expander
  • Blog conclusion
  • Before-after-bridge copywriting
  • Pain-agitate-solution copywriting
  • YouTube Video Description

 Anxious to get started?

How To Create Content Using Steps of How it Works

Here you go and create your own content within a few seconds!

  1. Get Started

You can get the paid version or can start a free trial. If you plan to give it a try first without having to pay anything, 

  • Enter your mail-id.
  • Click on “Get Started for Free” - Creating an Account
  1. Select the type of content you want to create. gives you access to 35+ different content types. You can select the content type you want to create and go ahead. Writing Options
  1. Enter the product or business details.
  • Give the name of the product or business you want the content for. 
  • Enter a small description of your business or your product. Keep the description short, simple and crisp. Think the description is intended to be understood by a 5th-grade student. 
  • Click on “Create Content” Ecommerce Product Description
  1. Your multiple content copies will be automatically generated in a few seconds. You can edit these content copies, save them to the dashboard or copy them. Or can even download all the content copies in a .csv format. Ecommerce Product Description-Writing Output

So simple, isn’t it? The AI-powered, is your saviour to get great content created in a few seconds.

Who Can Use Peppertype? Suitable Users

Peppertype has a wide zone of users. Each of their reviews shows that it is a wonderful tool for all of them.

Some of its user types include,

  1. Founders

It would be helpful if you had some content support for your one-person show. This is where can help you.

  1. Marketing Teams

From social media managers to digital marketers, all can consider for unlimited choices of content.

  1. Content Creators

The main issue that content creators come across is writer’s block. is a perfect solution for this blockage and to keep the creativity flowing.

  1. Agencies

Agencies can always use to create impressive content to impress their clients and get leads. 

  1. Product Managers

Many times while spending their time on what to showcase to the audiences, product managers, forget their real job of taking care of the product. With they need not worry about how to showcase their products, but just the product.

  1. SEO Folks

SEO folks can focus on ranking their website, instead of looking out for blog ideas and getting them created. 

Features of has a long list of features.

Some of its features are

  • AB Testing
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Approval Process Control
  • Brand Management
  • Campaign Management
  • Campaign Planning
  • Communication Management
  • Content Library
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Email Marketing
  • Full-Text Search
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • Natural Language Search
  • Predictive Analytics
  • Process/Workflow Automation
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SEO Management
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Management
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • User Management
  • Website Analytics
  • Workflow Management

Pros of PepperType AI

Pros of
  • The Peppertype can produce top quality content in moments.
  • The time saved can be better spent doing other important tasks for the business.
  • A lot of time is saved in content creation.
  • It has a great AI content system.
  • In addition to showing team analytics, it provides a clean dashboard.
  • It provides a free trial with 10,000 words
  • It saves a lot of time and effort, saving almost 80% of writing time
  • The main purpose it was built to break through writer’s block, which it is very successful in 
  • It offers 40+ in-built copywriting templates
  • With unlimited content creation, it is the favourite of many of its users
  • It also gives flexible pricing plans
  • can create 99% unique & Plagiarism free content
  • One of the best parts of the software is its excellent customer support.

Cons of - Cons of
  • It takes a while to learn
  • The yearly plans are limited in words
  • The tone of voice feature is not supported by all content types.
  • The site does not have a long-form editor

Pricing Plan of Writing Tool Pricing

With immense and wonderful reviews, Peppertype has over 10,000 + users. They include both individuals and brands. If you want to be a part of this family, here is the pricing plan for

The pricing plan is categorized on a monthly and yearly basis, though it also offers a free trial with 10,000 words.

Monthly Plans

1. Starter Plan

For individuals, entrepreneurs, freelancers & small teams.

The plan starts from $35 per month for one user, and as you want to increase the no. of users, the pricing goes up.

The features this plan includes are:

  • 50,000 words per seat
  • Add team members
  • Advanced parameters
  • All 20+ content types & early access to new ones
  • Request us a content type
  • Active customer support

Features not available 

  • Collaborate and share results
  • Access Control
  • Download result

2. Growth Plan

For professionals, marketing teams, agencies, and startups.

The plan starts from $199 per month for 5 users, and as you want to increase the no. of users, the pricing goes up.

The features this plan includes are:

  • 50,000 words per seat.
  • Add team members.
  • Advanced parameters
  • All 20+ content types & early access to new ones
  • Request us a content type
  • Active customer support
  • Collaborate and share results.
  • Access Control
  • Download result

3. Enterprise Plan

For marketplaces, aggregators, and enterprises.

Pricing varies based on customised solutions & integrations tailored for your brand.

Some of the features are:

  • Unlimited Content Generation
  • A customized AI model trained just for you.
  • Brand voice and other parameters add on
  • Custom widget and Integration
  • Bulk content generation
  • Human quality check
  • Exclusive check for plagiarism and grammar Alternatives

Though it is sufficient in itself for all your content needs. And as reviews most of its users are satisfied with its pricing and features. But still, if you are looking for more options,

Here are a few good alternatives to

1. Persado

Alternative to Persado

It creates a six-part breakdown of marketing creativity by combining the power of words with facts. The software then runs tests on a number of message combinations in order to come up with the most successful content for the customer. It offers AI-driven creativity in approximately 25 languages, allowing users to customise their emotive language and integrate with any marketing platform.


  • Style Editor
  • Tone checker
  • Grammar Check
  • Engagement Metrics
  • Sentence formatting

2. Anyword

The Anyword AI Copywriting platform assists marketers in developing and optimising marketing copy by utilising a strong AI technology. Users can use this tool to produce ad copy for Facebook, Google, Instagram, Native, Twitter, and LinkedIn, among other sites. But that’s just the beginning of what Anyword has to offer. You can also utilise the platform to improve your landing page text, produce whole blog pieces, and develop email subject lines and body copy, among other things.


  • Sentence Rephraser
  • Plagiarism checks
  • Engagement Metrics
  • Tone checker
  • Sentence formatting

3. Writecream

Alternative to Writecream

It is an online writing assistant driven by artificial intelligence that can aid you with voiceovers, cold emails, podcasts, sales pitches, icebreakers, and blog posts. It allows you to swiftly create marketing materials, sales letters, and web content. Create personalised icebreakers with Writecream to help you improve sales. You can personalise each candidate’s introduction based on their education, job, and experience and include it at the top of your email or message.


  • Sentence Rephraser
  • Tone checker
  • Grammar Check
  • Sentence formatting
  • Autocorrect


It is a machine learning-based platform that generates high-converting content for emails, advertising, blogs, and listings (AI). Jarvis, the software’s virtual assistant, does the majority of the job for you. It creates a vast number of headlines and transliterates your information into more than 25 languages. It generates a large number of headlines and converts your content into 25+ languages. It creates high-converting and unique copywriting content providing a solution to remove writer’s block with the use of AI. With the help of its robotic mind, it can create numerous headlines and converts your content into 25+ languages.


  • Sentence Rephraser
  • Tone checker
  • Sentence formatting
  • Autocorrect
  • Grammar Check


Alternative to

It is a brilliant application designed to help writers overcome a common stumbling problem: writer’s block! It’s a piece of software that allows you to release your inner writer by generating marketing copy in a few seconds. CopyAi’s creative capabilities can be used to produce marketing copies of the content that you require. Its automated functions aid in the development of your creativity. You may create duplicates for Linkedin, Facebook, and Google Digital Ads, also it can create captions and social media posts. You can also make copies for blogs, websites, and sales content, among other things.


  • Sentence Rephraser
  • Tone checker
  • Sentence formatting
  • Autocorrect
  • Grammar Check
Autocorrect YesNoNoYesYesYes
Engagement MetricsYesYesYesNoNoNo
Grammar CheckYesYesNoYesYesYes
Plagiarism CheckYesNoYesNoNoNo
Sentence RephraserYesNoYesYesYesYes
Sentence Formatting YesYesYesYesYesYes
Style EditorYesYesNoNo NoNo
Tone CheckerYesYesYesYesYesYes
SupportOnlineOnlineOnline24/7 (Live rep)OnlineBusiness HoursOnlineOnline
API SupportNAAvailableAvailable NANANA
Customer TypeFreelancersLarge EnterprisesMedium BusinessSmall BusinessLarge EnterprisesMedium BusinessSmall BusinessIndividualsMedium BusinessSmall BusinessIndividualsLarge EnterprisesMedium BusinessSmall BusinessIndividualsMedium BusinessSmall BusinessIndividualsMedium BusinessSmall Business
Pricing ModelFreemiumSubscriptionQuotation BasedQuotation BasedFreemiumSubscriptionFree TrialFreemiumSubscriptionSubscriptionFree TrialSubscriptionQuotation Based Reviews has undoubtedly become the most sought AI content creator. But with a wide variety of similar tools available in the markets, these are the reviews that can make new users believe its worth. - Stats for No Reviews of a Product

This image is a clear justification for the value of online reviews. Here are a few reviews:

Writing and storytelling is still undervalued, but so important in almost every role. I’m so curious to see how (and a few others like CopyAI and Copysmith) change all of this. 🙂

1. Ryan Hoover, Founder of Product Hunt & Weekend Fund

Great product from India for the World – team making it so much easier for anyone to be a content creator.

2. Prakhar Agarwal

COO @AngelList India; Founder @Adept

We personally used the @peppertype_ai tool and it actually saved a few hours for our team to brainstorm content ideas. Highly recommended for any company working on content ideas to subscribe to this one. Its worth every penny.

3. Hemanshu Jain

I’ve just tried it, and believe me, this is insane beauty. Totally human center artificial intelligence. I think that it can be helpful, but I changed my mind the way I see the results: It’s absolutely essential. Moreover, the interface is so easy to use, with no harm to the eyes.

3. Özel Yılmaz ,Communication Designer | E-Book Writer

I’ve not been using Peppertype for long but I’m already really impressed by the support from the company, the ease of use and the innovative enhancements they keep adding to the service. Fun to use and great for content generating ideas.

4. Adrian Bold, Bold Internet. Google Ads. Rugby.

Have been using for quite some time. Easily one of the best copy generating tools out there. So glad to have discovered this gem before it blows up

5. Pranav Goyal

The Brand/Product Descriptions feature is a massive hit for us. Our copy team has always slogged when it comes to product descriptions. But now, with, it has become a breeze. 😊


  • Although artificial intelligence technology are not yet at the point where it could outdo human writing assistants, a lot of small and big businesses are still opening up to the idea of outsourcing their content generation to AI-powered tools. 
  • There are numerous reviews that are sure to make you instantly interested to want to find out more about what exactly the true value proposition is behind an AI-enabled writing assistant such as this one.
  • These AI-powered tools can create content for multiple verticals at once and will take over a large section of the market in the next half of the decade.
  • is a most powerful and versatile AI-enabled copywriting assistant tool. It allows you to write a various type of content in just a few clicks. 


With AI controlling most businesses, the day is not far when content creation will be completely done by AI-powered tools. is one such impressive example. With more modifications and advancements in the tool, the day is not far when we will be ready with innovative, creative long and short-form content in just a few seconds. Where content creation requires hours of effort, the work would be completed in just a few seconds without any worry of writer’s block.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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