Part-Time, Correspondence, and Distance MBA in Chennai – Top Colleges & Guide

Working professionals in Chennai seeking to advance their careers often look for flexible MBA options, such as a part time MBA in Chennai. Fortunately, many institutes now offer part-time, correspondence, and distance MBA programs in Chennai with a specialization in Digital Marketing. These programs allow you to gain cutting-edge marketing skills without leaving your job. 

In this comprehensive guide, we focus exclusively on the top colleges in Chennai that offer MBA programs in Digital Marketing through part-time or distance learning modes. We’ll rank the top 10 (with Digital Scholar at #1) and provide details on each, including program highlights, fees, curriculum, faculty, internships, and placement support. 

Whether you’re searching for the best part-time MBA in Chennai or aiming to find the top MBA correspondence colleges in Chennai, this guide will help you make an informed decision. Let’s dive in!

Understanding Part Time, Correspondence, and Distance MBAs

So, before we jump into the college list, here’s a quick rundown of how these programs usually go:

• Part-Time MBA: You mostly attend classes on evenings or weekends. It’s designed so you can keep your job and study without missing a beat. It’s perfect if you want to keep working while you study.
• Correspondence MBA: The old-school distance learning way is that they send you all the study materials, and you work through them whenever you can, with hardly any live classes or teacher interaction.
• Distance/Online MBA: A modern version of correspondence education that uses online platforms for lectures, discussions, and assignments. Many distance MBA colleges in Chennai use digital classrooms, making learning interactive yet flexible.

All these modes allow you to earn an MBA without full-time campus attendance. However, they differ in interaction level, schedule, and often in industry exposure. Here’s a look at the top 10 MBA colleges in Chennai where you can study Digital Marketing via part-time, correspondence, or distance learning.

Best Part Time MBA in Chennai – Digital Marketing Specialization

Below is a list of the best colleges and institutes in Chennai (and online programs accessible from Chennai) for an MBA in Digital Marketing. Each listing includes the college name, program mode, duration, tuition fees, unique features (USPs), faculty highlights, curriculum overview, internship opportunities, and placement support.

1. Digital Scholar – Chennai (1-Year Offline MBA in Digital Marketing)

Location & Mode: 

Digital Scholar, located in Purasaiwakkam, Chennai (Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai – 600084), offers a 1-year offline MBA in Digital Marketing program. The classes are conducted in person with a flexible schedule (including weekend sessions) to accommodate working professionals. 

Tuition Fees: 

₹7,00,000 (for the entire 1-year program, all-inclusive). This investment includes coursework, materials, agency-style project work, internship assistance, and placement support. 

Program Highlights (USPs): 

Digital Scholar’s MBA in Digital Marketing is ranked #1 due to its innovative, industry-aligned approach. It is India’s first agency-modeled MBA in Digital Marketing, meaning the training simulates a real digital agency environment. 

Key USPs include:

• Offline Learning with Real Client Work: Students work on live projects and manage actual client ad accounts, SEO audits, social media campaigns, etc., giving them hands-on experience. The curriculum emphasizes “execution-first” learning, not just theory.
• Flexible Schedule: Designed for professionals, the program offers flexible timing (with offline weekend classes and some hybrid modules) so you can continue working while studying.
• Globally Accredited Curriculum: The program is globally accredited under the European Credit Transfer system (ECTS), making the certification valid in 50+ countries. It’s crafted with Woolf University (an international education platform) to ensure academic rigor equivalent to a traditional MBA, but with a digital marketing focus.
• Top-Notch Faculty & Mentors: Students learn directly from industry experts. Notably, the program is led by Sorav Jain (one of India’s top digital marketers) and Rishi Jain (leading AI marketer), along with trainers who have managed ₹300+ crore in ad spend for major brands. This ensures mentorship by practitioners, not just academics.

Curriculum Overview: 

The 1-year course is divided into 8 terms (52 weeks) covering everything a future digital leader needs:

• Marketing & Business Foundations: Initial modules cover business models, marketing management fundamentals, and mindset development for strategizing campaigns.
• Core Digital Marketing Skills: Comprehensive training in SEO (on-page, off-page, technical SEO), content marketing, social media marketing & management, search engine marketing (Google Ads, YouTube ads, etc.), and email marketing. Students actually build real websites, optimize content, run ads with significant budgets (managing over ₹10 lakh in ad spend during the course), and practice conversion tracking and analytics.
• AI and Automation: A standout feature is the inclusion of AI tools in the curriculum. Students master tools like ChatGPT, Midjourney, Zapier, and n8n to automate and enhance marketing efforts. This AI-powered curriculum ensures the program is future-ready, teaching how to leverage artificial intelligence in campaign management, lead nurturing, and data analysis – a crucial skillset most traditional MBAs lack.
• E-Commerce and Growth Marketing: Dedicated modules on e-commerce management, growth marketing strategies, and inbound/outbound marketing prepare students for the latest industry trends (B2B and D2C growth, influencer marketing, etc.).
• Leadership & Portfolio Project: The final term focuses on personal branding, business leadership, and a capstone project. Students compile a professional portfolio (including live campaign results, SEO rankings achieved, content created, etc.) to showcase to employers – a “proof, not promises” approach to demonstrate competence.
• Duration: 1 year total, which is intensive compared to typical 2-year MBAs. Despite the shorter duration, the program is immersive with 2,250+ hours of classroom training and practical work.

Internship Opportunities: 

Unlike many correspondence MBA courses in Chennai that offer little practical exposure, Digital Scholar ensures each student gets real industry experience. The institute follows an “agency internship” model – students work on campaigns for actual clients through the year. 

Additionally, Digital Scholar facilitates internships at top agencies and companies; by the second half of the program, many students intern with Digital Scholar’s 400+ hiring partners. This combination of in-class agency simulation and external internships means graduates have relevant experience on their CV. 

Placement Support: Digital Scholar excels in placement metrics. In fact, it offers a 100% placement guarantee. The institute has a network of 300+ hiring partners (including top names like Amazon, Zoho, Freshworks, Social Beat, Matrimony.com, and many fast-growing startups in Chennai’s booming digital scene). A dedicated Career Support team provides:

• One-on-one career coaching, resume building, and mock interviews.
• Placement drives and interviews arranged with partner companies.
• Salary negotiation guidance and ongoing support until you secure a job.

Digital Scholar’s strong industry alignment means most graduates land lucrative roles such as Digital Marketing Manager, Marketing Strategist, Content Marketing Manager, Social Media Manager, etc. Starting packages range from ~₹3 LPA for freshers to as high as ₹15+ LPA for top performers, reflecting the high ROI of the program.

Importantly, traditional part-time MBAs in Chennai often fail in placement support, leaving students to fend for themselves. In contrast, Digital Scholar’s curriculum and agency connections virtually ensure that students transition directly into relevant jobs. 

Why Choose Digital Scholar: If you are a working professional looking for a future-ready MBA in Chennai, Digital Scholar stands out for its offline interactive learning, real-world training, and guaranteed career outcomes. It bridges the gap between academic knowledge and industry needs by producing graduates who can strategize and execute digital campaigns from day one. 

Its flexible part-time structure (no entrance exam like CAT/MAT; admission via aptitude test & interview focusing on passion and clarity) makes it accessible to those with ambition. For anyone comparing the options, Digital Scholar emerges as the #1 choice for a part-time/distance MBA in Digital Marketing due to its comprehensive approach and proven placement record.

(Contact Digital Scholar at Phone: 095136 32705 or visit their Chennai campus for more details.)

2. SRM Institute of Science and Technology – MBA in Digital Marketing (Chennai)

Location & Mode: 

SRM Institute of Science and Technology (SRMIST), with its main campus at Kattankulathur (Chennai), is a well-known deemed university. It offers an MBA in Digital Marketing as a two-year program. 

The mode is offline (on-campus), but SRM also has an online education wing; working professionals can choose to enroll in the weekend/evening batches or explore SRM’s online learning option if available. 

(SRM had plans for online MBA programs, so check if the digital marketing MBA can be pursued via the distance mode or if it’s currently only full-time on campus.) 

Tuition Fees: 

Approximately ₹7.7 – 9 lakhs total for the 2-year MBA. (SRM’s full-time MBA fee is around ₹4–4.5 lakh per year.) The institute often provides scholarships based on entrance exams and academic merit, which can reduce the cost for eligible students. 

Program Highlights (USPs): 

SRM is one of Chennai’s top private universities, well-regarded for its facilities and experienced faculty. Here are some key highlights of their MBA in Digital Marketing:

• Reputed University Curriculum: In the first year, you’ll cover the core management subjects like Marketing, Finance, HR, and Operations. Then, in the second year, you’ll dive into specialized Digital Marketing courses. It ensures a strong foundation in business administration alongside digital marketing techniques.
• Digital Marketing Focus: The specialized courses usually cover things like Digital Marketing Basics, Social Media Marketing, SEO, E-commerce Management, how online customers behave, Digital Analytics, and maybe even Content Marketing and CRM. 

SRM regularly updates its syllabus based on industry feedback, so students get hands-on learning with popular social media platforms, digital ad strategies, and analytics tools as part of the program.

• Experienced Faculty: The faculty at SRM includes both PhD holders and seasoned industry experts. For the digital marketing electives, they bring in working professionals as guest lecturers or adjunct faculty, so students get to learn the latest trends straight from the field.
• Campus Resources: Being a full university, SRM offers students access to state-of-the-art computer labs, a dedicated Digital Marketing lab where you can get hands-on with SEO and SEM tools, well-stocked libraries, and even incubation centers for those interested in entrepreneurship.

The campus vibe encourages learning from your peers and networking with students across different fields.

Curriculum Overview: 

Over 4 semesters, students take general MBA courses plus digital marketing specialization subjects. A snapshot of the curriculum structure would be:

• Semester 1-2 (Core MBA courses): Management Principles, Organizational Behavior, Accounting for Managers, Economics, Business Statistics, Marketing Management, etc., along with introductory IT or analytics courses.
• Semester 3-4 (Specialization courses): Subjects such as Digital Marketing Strategy, Social Media & Content Marketing, SEO & SEM, Web Analytics, E-Commerce & Mobile Marketing, Brand Management in the Digital Era, and possibly electives like Digital Advertising or Marketing Automation. SRMIST might also include a project or thesis related to digital marketing in the final semester.
• Duration: 2 years (semester system). Being a part-time capable program, classes might be scheduled on weekends for working professionals (if one opts for the evening college or executive mode). 

If pursuing via correspondence/online, the duration could be flexible, but typically still around 2 years.

Internship Opportunities: SRM’s MBA includes a mandatory summer internship (usually 6-8 weeks after the first year). Students are encouraged to intern in roles related to marketing or digital marketing. The university’s placement cell helps secure internships at companies like marketing agencies, FMCG companies, startups, etc. 

This internship provides practical exposure and often helps students work on a real digital marketing project. Additionally, SRM has industry projects and case studies in coursework – for example, working on a live case for a brand’s digital strategy as part of assignments. 

Placement Support: SRMIST has a robust placement cell that handles final placements for MBA graduates. However, note that traditional part-time MBA programs (like SRM’s evening or distance mode) may not guarantee placements to the extent a dedicated institute like Digital Scholar does. 

That said, SRM’s brand and network attract many recruiters. For the Digital Marketing MBA, companies in the digital space, advertising agencies, e-commerce firms, and IT companies often participate. SRM’s placement support includes:

• Campus recruitment drives where many Chennai-based and national companies come to hire.
• Alumni network connections in various industries.
• Training in soft skills, resume writing, and interview prep during the course.

Recent graduates from SRM’s management programs have been placed in roles such as Digital Marketing Executive, Social Media Analyst, SEO Specialist, and Marketing Analyst. The placement rate for the MBA department is high, but remember that part-time students (if you pursue while working) might leverage their current employer or own efforts if they are not in the regular placement pool. 

In summary, SRM offers a respected MBA with a Digital Marketing focus, combining academic depth with moderate industry exposure. It’s a great option if you want a university-recognized MBA degree in Chennai’s distance education space, though you may need to supplement with extra practical training to match the industry readiness of a program like Digital Scholar.

3. IIKM – The Corporate B-School (Chennai, Work-Integrated MBA in Digital Marketing & E-Commerce)

Location & Mode: IIKM (Indian Institute of Knowledge Management) is a private business school with a campus in Chennai (and centers in other South Indian cities). It offers a Work-Integrated MBA in Digital Marketing & E-Commerce – a unique part-time program where you work and study concurrently. 

The mode is hybrid: classes are conducted on weekends (offline classroom sessions by corporate trainers), combined with practical on-the-job training. This program is specifically crafted for fresh graduates and working professionals who want to earn an MBA while gaining work experience. 

Tuition Fees: Approximately ₹4,00,000 to ₹6,00,000 for the program. (IIKM lists two tracks: one version of the work-integrated MBA is around ₹4L and an enhanced version with additional certifications/benefits is about ₹6L.) 

Educational loans are available, and the institute sometimes has installment plans. Considering the inclusion of paid internships (which effectively offset some cost via stipends), the fee is quite reasonable for a 2-year MBA. 

Program Highlights (USPs): 

IIKM’s MBA (Digital Marketing & E-Commerce) stands out for its “Learn and Earn” model. Key USPs include:

• Paid On-the-Job Training (OJT): Perhaps the biggest attraction – from the 2nd semester onward, students are placed in paid internships or part-time jobs as part of the curriculum. IIKM has tie-ups with companies; students attend interviews during admission and, once selected by a company, start working in digital marketing roles while continuing weekend classes. Expected stipends range from ₹25,000 – ₹40,000 per month, providing real experience and financial support.
• Placement or Refund Guarantee: Branded as India’s 1st work-integrated MBA with placement assurance, IIKM offers a placement guarantee – in fact, some promotions suggest a “Placement or Money-Back” policy. This reflects their confidence that students will secure jobs either during or soon after the program, owing to the integrated work experience.
• Industry-Relevant Curriculum: The curriculum is designed with input from industry experts to cover practical aspects of digital marketing and e-commerce. It’s continuously updated to reflect current digital trends. The program also offers additional industry certifications (like from Google, Facebook, or KPMG) as part of the course, giving students extra credentials.
• Corporate Faculty: Half of the courses are taught by corporate trainers and digital marketing practitioners. Guest lectures and mentoring by industry leaders are routine. This ensures students learn not just theory but also how things are done in the corporate world. (Classroom teaching is very application-oriented – expect case studies, group projects, and simulations).
• Flexible Schedule for Work: Since students are working, classes are typically on weekends or flexible timings. The workload is intensive but manageable alongside a job, given the program’s structure.

Curriculum Overview: 

This is a full MBA degree with specialization in Digital Marketing & E-Commerce (likely in partnership with a UGC-recognized university – IIKM often collaborates with accredited universities to grant the degree). Over 2 years (4 semesters), the curriculum covers:

• Core Business Fundamentals: Managerial Economics, Financial Management, Organizational Behavior, Strategic Management, etc., to build general management skills.
• Digital Marketing & E-Commerce Core: In-depth coverage of SEO, SEM (Pay-Per-Click advertising), Social Media Marketing, Email Marketing, Content Marketing, Web Analytics, and E-Commerce strategies. Students learn to create campaigns for various digital channels and understand online consumer behavior.
• E-Business Management: Courses on e-commerce operations, digital business models, online retailing, and issues like digital security, privacy, and regulations in e-commerce.
• Practical Projects: Each term likely includes project work. Because of the work-integrated nature, students often bring real-world problems from their jobs as case studies to discuss and solve in class. By the final semester, students may be doing a capstone project aligning with their employment (like improving their company’s digital strategy).
• Duration: 2 years (with an intake of about 60 students each batch). The program is structured so that theoretical learning and work experience go hand-in-hand. For example, you might learn about social media strategy in class and simultaneously apply it during weekdays at your OJT job.

Internship Opportunities: 

The program’s OJT essentially serves as a long-term internship (or part-time employment). Starting the second semester, students are already interns or trainees in actual companies’ marketing departments or digital agencies. This is far more extensive than a typical 2-month internship – it can last over a year, giving substantial work exposure. 

Because the internships are paid and supervised, students graduate with not just an MBA but a robust work portfolio. Additionally, IIKM encourages live projects and has an “industry-in-campus” concept where certain coursework is done in collaboration with companies. By the end, students have multiple projects and an impressive resume line 

(Often, the internship converts into a full-time job offer.) 

Placement Support: 

Apart from the built-in placement via OJT, IIKM provides strong placement support. Their model practically ensures placement since companies hiring interns often absorb them permanently. Highlights of placement support:

• Pre-Placement Offers (PPO): Many students secure PPOs from their internship companies based on performance.
• Career Services: IIKM’s placement cell prepares students with interview training and connects with additional recruiters if needed. The institute has corporate partnerships in sectors like digital agencies, e-commerce firms, IT companies, and startups.
• Placement Record: Graduates from IIKM’s work-integrated programs have landed roles such as Digital Marketing Executive, SEO Analyst, Social Media Strategist, E-Commerce Manager, etc. 

Given the promise of “100% placement or refund,” the institute is committed to each student’s employment. The integrated approach means by program’s end, you already have significant experience, making you a hot prospect for employers.

In summary, IIKM – The Corporate B-School’s work-integrated MBA in Digital Marketing & E-Commerce is an excellent choice for those who value practical experience and immediate ROI. You earn a full MBA degree, gain over a year of work experience, and often have a job offer in hand by graduation. 

It is tailor-made for ambitious individuals who want to fast-track their career in digital marketing through a part-time MBA in Chennai that doesn’t compromise on real-world exposure.

4. Hindustan Institute of Technology & Science (HITS) – Online MBA in Digital Marketing (Chennai)

Location & Mode: Hindustan Institute of Technology and Science, a reputable university in Chennai, offers its MBA programs through the Centre for Open and Digital Education (CODE). The MBA in Digital Marketing from Hindustan is delivered in online distance learning mode. 

This means you can pursue the degree remotely from Chennai (or anywhere), with a mix of recorded lectures, live online sessions, and digital study materials. There is no daily campus attendance required, making it a true distance program tailored for working professionals. 

Tuition Fees: 

Approximately ₹60,000 per year (₹1.2 lakhs total for 2 years). Hindustan Online lists the first-year fee around ₹60k for the Digital Marketing MBA. This is quite affordable compared to regular MBA programs. Often, students can pay in semester installments, and there are sometimes discounts or scholarships for defense personnel, etc. 

(Check the latest fee structure on HITS CODE website for any updates). 

Program Highlights (USPs): Hindustan’s Online MBA in Digital Marketing is notable for being a university-approved degree program in a flexible online format. Key highlights include:

• UGC-Entitled Online Degree: The program is UGC-DEB approved, meaning the degree is recognized at par with any regular MBA. This is important for those who want a credible university MBA via correspondence in Chennai. You get the convenience of online learning with the legitimacy of a degree from Hindustan University.
• Specialized Digital Marketing Curriculum: Unlike a generic MBA, this program specifically focuses on Digital Marketing (often titled MBA Digital Marketing or MBA with specialization in Digital Marketing). The curriculum is designed to impart up-to-date digital skills alongside management knowledge.
• Flexibility and Self-Paced Learning: The online platform allows you to learn at your own pace. Working professionals can access lectures and study material 24/7. There are typically weekly live webinar classes or virtual contact sessions, but if you miss them, recordings are available. This flexibility is a huge advantage for those juggling jobs and studies.
• Support and Resources: Hindustan Online CODE provides an LMS (Learning Management System) where students can interact in discussion forums, submit assignments, and access an e-library. They also have student support mentors to assist with academic queries. 
• Accreditations: HITS is NAAC accredited and well-established (over 25+ years in education). So, the program carries the weight of a long-standing institution. It’s a reliable choice for those seeking the best colleges for MBA correspondence in Chennai with a modern specialization.

Curriculum Overview: 

The MBA (Digital Marketing) online program spans 4 semesters (2 years). While specific subjects might update, the overall curriculum structure includes:

• Core Management Subjects: In the first year, courses like Managerial Economics, Marketing Management, Human Resource Management, Financial Accounting, Operations Management, etc., lay the general MBA foundation.
• Digital Marketing Specialization Subjects: Starting from the second semester onward, and especially in year two, the focus shifts to digital marketing topics. Subjects likely include Digital Marketing Strategy, Social Media Marketing, Search Engine Optimization & Advertising, Web Analytics, Consumer Behavior in the Digital Age, E-Commerce & Mobile Marketing, Content and Affiliate Marketing, and possibly Digital Marketing Campaign Planning. 

The program might also cover related areas like Brand Management, CRM (Customer Relationship Management) in the digital context, and an overview of emerging trends (like AI in marketing).

• Electives/Projects: Some online MBAs offer elective choices. Hindustan’s program may allow a project or internship as an elective for credit. Students might undertake a capstone project to apply their digital marketing knowledge to a real or simulated business scenario.
• Duration: 2 years (with a maximum allowed duration of maybe up to 4 years if someone needs to pause/resume, as is common in distance education). This provides flexibility if life or work demands you to slow down the pace.

Internship Opportunities: 

Being a distance program, an internship is typically not mandatory (unlike a regular MBA). However, ambitious students can pursue internships or live projects on their own. Hindustan’s advantage is its brand name – students can leverage the university’s reputation to approach companies for internships in Chennai. 

Also, some distance programs have optional “project work” components – you could use that opportunity to work with a company on a digital marketing project for academic credit. While the university might not place you into internships, the curriculum encourages practical application. 

Many working professionals in the course actually apply their learning directly to their current job roles – effectively “interning” in their own workplace by taking on digital marketing initiatives. 

Placement Support: 

As a primarily online program, campus placement drives are not a standard feature in the same way as on-campus programs. However, HITS does have a placement cell and alumni network. Some support that might be available:

• Career Guidance: The university may provide career counseling webinars, resume-building workshops, or interview preparation sessions for online students.
• Job Portal/Alumni Network: Hindustan might maintain a job portal or notifications where companies that accept distance MBA graduates post opportunities. Also, being part of Hindustan’s alumni network in Chennai can open doors – alumni working in marketing roles might prefer hiring fellow Hindustan graduates.
• Recognition of Degree: One of the biggest placement “support” elements is that your MBA degree is recognized and valued by employers (since it’s from an established Chennai university). This means you won’t face the credibility issues that sometimes come with unaccredited correspondence courses.

In summary, Hindustan’s Online MBA in Digital Marketing is a flexible and affordable correspondence MBA option in Chennai from a respected institution. It’s ideal for working professionals who need to study on their own schedule and want a solid academic curriculum focusing on digital skills. 

While it may not offer hand-holding in terms of internships or placements, it provides a future-ready curriculum and a legitimate MBA degree. Success in this path will depend on how much you leverage the knowledge and any self-arranged practical experiences – but for self-driven individuals, it’s an excellent platform.

5. Jain University (JAIN Online) – MBA (Digital Marketing & E-Commerce) accessible in Chennai

Location & Mode: Jain (Deemed-to-be University), based in Bangalore, offers an Online MBA with an elective in Digital Marketing & E-Commerce through its JAIN Online platform. While not physically located in Chennai, this program is fully online and can be pursued by students in Chennai (and anywhere in India). 

We include it here because it’s one of the top online MBA programs specializing in Digital Marketing, and many Chennai professionals enroll in it for its flexibility and reputation. 

Tuition Fees: ₹200,000 total for the 2-year program (as per latest info, which is ₹2 lakh for the entire course). Jain offers EMI options and sometimes scholarships for deserving students or defense personnel. The fee covers online classes, study materials, and exam fees. Considering it’s a university MBA from a well-known institution, the cost is quite competitive. 

Program Highlights (USPs): Jain Online’s MBA (Digital Marketing & E-Commerce) is known for its comprehensive curriculum and interactive online learning experience. Here are its key USPs:

• Comprehensive Curriculum with Dual Focus: The program provides a blend of general MBA courses and specialized training in Digital Marketing & E-Commerce. This dual focus means you gain broad managerial skills and deep knowledge of digital business, perfect for modern marketing leadership roles.
• Interactive E-Learning: Jain Online emphasizes an engaging learning experience. They have live online classes (often on weekends or evenings) conducted by expert faculty, supplemented by self-paced modules. Students can interact via virtual classrooms, Q&A sessions, and discussion forums. It’s not just recorded videos; you get a classroom feel remotely.
• Industry Tools & Certifications: The curriculum is up-to-date, covering major digital marketing tools. You will practice with platforms like Google Ads, Facebook/Meta Ads, HubSpot, MailChimp, WordPress, etc. Moreover, the program helps you prepare for and earn certifications from Google and Facebook (Meta) as part of your study, which adds to your credentials.
• Experienced Faculty & Mentorship: The faculty pool includes academicians as well as industry practitioners. The program often invites guest lectures by digital marketing professionals. Jain University has decades of experience and is known for quality teaching – they carry that experience into their online mode as well. Students also have access to mentors for academic and career guidance throughout the program.
• Flexible Exam and Learning Schedule: Working professionals appreciate that while there are scheduled live sessions, most content can be accessed anytime. Examinations for online programs can often be taken remotely or at designated centers with flexibility in timing, which is convenient if you’re balancing work commitments.

Curriculum Overview: 

The MBA is structured over 4 semesters, and the Digital Marketing & E-Commerce elective courses are primarily in the later semesters. Highlights of what you’ll study:

• Core MBA Subjects: (First two semesters) – Economics & Management Decisions, Marketing Management, Financial Management, Organizational Behavior, Operations & Supply Chain Management, Business Communication, and similar foundational courses. These build your overall business acumen.
• Specialization Subjects: (Mainly semesters 3 and 4) – A range of topics focusing on digital. For example: Digital Marketing and E-Commerce Fundamentals (overview of SEO, SEM, social media, content, and online retail basics), Inbound Marketing (content marketing & search engine marketing strategy), Outbound Marketing (digital advertising, social media outreach, campaigns), 

Services Marketing & CRM (customer relationship in the digital era), Growth Marketing (hacking strategies for growth, A/B testing, funnel optimization), Brand Management for E-Commerce, Digital Product Management, and Marketing Analytics (data-driven decision making, Google Analytics, etc.). 

• Duration: 2 years (minimum). Jain allows some flexibility; if needed, students might extend slightly (for instance, up to 4 years to complete, in case one takes a break), but typically it’s a structured 2-year program.

Internship Opportunities: 

Given the online nature, internships are not a formal part of the curriculum. However, Jain University encourages practical exposure. They may include project work mimicking real scenarios. For instance, you might do a simulated digital marketing campaign or case study as your final project. 

If you are not already working in a related field, you can independently pursue internships or freelance projects alongside studies. Jain’s brand name and its Career Assistance services (if utilized) could help you land virtual internships. 

Many students of online programs are already working, so they apply their coursework directly to their current job roles (for example, implementing a digital marketing plan in their own company and using that as project work). 

Placement Support: 

JAIN Online provides Career Support Services even to its distance learners. While it may not guarantee placements, it offers assistance such as:

• Career Advisory: Webinars on career development, one-on-one counseling sessions to guide your career path in digital marketing.
• Job Portal and Fairs: Jain often organizes virtual job fairs where employers looking for MBA graduates (including online mode grads) can connect. They also have a job portal listing opportunities. Some companies specifically value the fact that you managed an online MBA while working – showing time management and dedication.
• Alumni Network: Jain University has a large alumni base across industries. By joining as an online student, you still become part of this network. Networking can be facilitated through alumni events (sometimes online) and LinkedIn groups. This network in cities like Chennai can be tapped for job leads and mentorship.
• Resume & Interview Prep: The program often includes soft-skill training modules. You can get help crafting a strong resume highlighting your digital marketing MBA skills and practice interview questions relevant to marketing roles.

In essence, Jain’s Online MBA (Digital Marketing & E-Commerce) is a top-notch choice for an MBA correspondence course in Chennai if you prioritize flexibility and a well-rounded curriculum. It delivers a future-ready education by covering both management theory and the latest digital marketing practices. 

The placement support is improving year by year for online graduates. If you are proactive in using the support and gaining practical experience during the program, a Jain MBA can significantly boost your career prospects in digital marketing.

6. Indira Gandhi National Open University (IGNOU) – MBA in Digital Marketing & E-Commerce (Online/Distance, Chennai Regional Center)

Location & Mode: 

IGNOU is a central government university and one of the largest open universities in the world. It offers an MBA with various specializations via distance learning. IGNOU’s MBA in Digital Marketing & E-Commerce Management is an online distance program that Chennai students can enroll in (IGNOU has a regional center in Chennai for administrative support, but the course is essentially online/distance). 

This program allows learners to study mostly online with occasional need to visit study centers for exams or support (though IGNOU is increasingly conducting exams online as well). 

Tuition Fees: ₹37,800 total for the MBA (Digital Marketing & E-Commerce) – as of the latest academic year. This fee is incredibly low because IGNOU is subsidized and aims to make education accessible. The cost covers study materials and examination fees 

(you might pay slightly more if materials are shipped, etc., but overall it’s under ₹40k for the entire 2-5 year duration).

This makes IGNOU’s offering one of the most affordable distance MBA colleges in Chennai (and in India) for a digital marketing specialization. 

Program Highlights (USPs): IGNOU’s MBA (Digital Marketing & E-Commerce) is relatively new and highlights IGNOU’s responsiveness to industry trends. Key USPs include:

• Nationwide Recognition: IGNOU is NAAC A++ accredited and recognized by UGC and AICTE. An MBA from IGNOU is widely accepted by employers and also valid for government jobs or further studies (like PhD). You get the credibility of a government university MBA, which many correspondence learners in Chennai seek.
• Flexible Duration: The program can be completed in a minimum of 2 years and a maximum of 5 years. This means if you’re busy with work or personal commitments, you can slow down and take up to 5 years to finish. It’s truly self-paced – you can take exams when you’re ready.
• Updated Digital Curriculum: IGNOU developed this specialization to cover the major components of digital marketing and e-commerce. It ensures distance learners are not left behind in this digital age. 

The syllabus includes courses on Digital Marketing fundamentals, content and inbound marketing, social media and digital advertising (outbound marketing), Web & Social Media Analytics, E-Commerce marketing strategies, growth marketing, and brand management for e-commerce. 

• Self-Study Material: IGNOU is known for its high-quality self-learning material. The university provides comprehensive printed/e-book study guides for each subject, written in an easy-to-follow modular format. 

These materials are like textbooks and workbooks combined, with examples and self-assessment questions. They are extremely useful for independent study and are one of IGNOU’s strengths.

• Online Support and Classes: In recent times, IGNOU has ramped up online support. There are webinars, video lectures on the eGyanKosh platform, and some courses have live online classes or doubt-clearing sessions. Being in Chennai, you can also attend weekend classes at the local IGNOU study center if they arrange sessions for MBA students (these are usually optional, but beneficial if offered).

Curriculum Overview: 

The MBA (Digital Marketing & E-Commerce) requires completing a set of courses amounting to the required credits. The curriculum roughly includes:

• General MBA Courses: A few foundational courses like Management Functions, Economic & Social Environment, Accounting & Finance, Human Resource Management, and Business Communication ensure you have core management knowledge. These might be fewer than a typical MBA because the specialization courses take prominence.
• Specialization Courses: Key subjects are:
  • Digital Marketing and E-Commerce Fundamentals: Introduction to the digital marketing landscape and e-commerce business models.
  • Inbound Marketing – Content and Search Marketing: Covers SEO, content creation, blogging, and attracting customers via valuable content and search engines.
  • Outbound Marketing – Digital Ads and Social Media Marketing: Focuses on paid advertising on platforms (Google Ads, Facebook/Instagram, display ads) and social media campaigns.
  • Growth Marketing: Strategies for rapid growth, possibly including viral marketing, referral programs, and conversion rate optimization.
  • Brand Management for E-Commerce: How to build and sustain brands in the online space.
  • Web & Social Media Analytics: Using tools to analyze traffic, user behavior, campaign performance (likely includes Google Analytics, social media insights, etc.).
  • Digital Product Management: Managing digital products or services, life cycle, UI/UX basics, etc., might be included to understand product side of e-business.
  • Cross-Functional Elective: IGNOU usually allows one elective from another area, or a generic course like Entrepreneurship or Business Law.
  • Project Work: A project/mini-thesis where you might have to devise a digital marketing plan or analyze an e-commerce business. This is a 
  • crucial part as it adds a practical element.

• Duration: 2 years minimum (if you take the standard load of courses each semester), and up to 5 years if you need. There are semester-wise exams (IGNOU conducts exams in a semester pattern for management programs). You can choose how many subjects to attempt in each exam cycle, giving you flexibility to manage workload.

Internship Opportunities: IGNOU’s program does not include a formal internship as a requirement. However, the project work in the final semester is an opportunity to gain practical insight. Students often choose a company or a problem to solve for the project. 

For example, you might do a project on “Digital Marketing Strategy for XYZ Small Business” – some students treat this like an internship by collaborating with a company for data. If you desire hands-on exposure, you can pursue an internship independently 

(perhaps during the program’s long duration you could squeeze a part-time internship in digital marketing). 

IGNOU won’t arrange it for you, but nothing stops you from doing one on your own to complement the theoretical knowledge. The good part about IGNOU is the time flexibility – you could even work full-time in a digital marketing role while studying. So by the end, you have both a degree and experience (it requires self-initiative, though). 

Placement Support: IGNOU is primarily an academic institution for open learning and does not have a traditional campus placement cell for every program. That said, it has a Campus Placement Cell (CPC) which occasionally facilitates placement drives in major cities, including Chennai, for IGNOU students. But those are not program-specific and are relatively infrequent. Important points on placement for IGNOU students:

• Self-Driven Career Progression: Most IGNOU MBA graduates leverage their current job or network to move up. The MBA helps in adding a qualification for promotions or new opportunities. If you’re already working in marketing, this specialized MBA can help you pivot to digital marketing roles or get a raise/position that requires an MBA.
• Alumni Base: IGNOU has millions of alumni. In Chennai, many professionals in various fields have IGNOU degrees. This network (though informal) can be useful. There might be local alumni meets or online forums where job leads are shared.
• Recognition in Public Sector: If your goal is to use an MBA for public sector or academic opportunities, IGNOU’s degree is perfect. For private sector, you will need to showcase your skills since distance MBA holders are expected to demonstrate practical ability. Fortunately, the digital marketing skillset you gain can be showcased via certifications (which you obtain) and personal projects.

In conclusion, IGNOU’s MBA in Digital Marketing & E-Commerce is a top correspondence MBA course in Chennai for those who value flexibility, low cost, and a government-recognized qualification. It’s future-ready in terms of content, but keep in mind that it is largely self-driven. 

The placement and practical exposure may not be spoon-fed, but with initiative, a student can definitely emerge with both knowledge and opportunities. It’s an ideal option if you are disciplined and perhaps concurrently working, so you can apply what you learn in real-time.

7. Great Lakes Institute of Management – Online/Executive MBA (Digital Marketing Focus), Chennai

Location & Mode: Great Lakes Institute of Management, Chennai, is one of India’s top-ranked private B-schools. While Great Lakes is famous for its full-time programs, it has also introduced flexible learning options for professionals. 

Great Lakes offers an Online MBA/PGDM program (through its digital learning initiatives) and an Executive PGPM (weekend) in Chennai – both of which include modern marketing in their curriculum. Here, we consider Great Lakes’ offering accessible to Chennai students in a blended/online mode 

(often delivered via Great Lakes’ online learning platform or in partnership with Great Learning, an ed-tech initiative of Great Lakes). 

This is not a specialized “MBA in Digital Marketing” per se, but rather a comprehensive management program with digital marketing modules. It’s included because of its prestige and future-ready content for those in Chennai. 

Tuition Fees: Approximately ₹2,00,000 (for the online MBA/PGDM program of 2 years). Great Lakes’ executive and online courses vary in price; the fully online PG program in Digital Marketing (certificate) costs around ₹1-1.5L for 6 months, and an online PGDM (if offered) is about ₹2L as per some sources. 

The weekend executive MBA (PGXPM) at Great Lakes Chennai costs higher (several lakhs, since it’s on-campus intermittently). For our purpose, we’ll consider the online PGDM/MBA program fee ~₹2 lakh, which is quite reasonable given the brand value. 

Program Highlights (USPs): Great Lakes’ programs are known for academic excellence and industry connectivity. Key USPs of Great Lakes’ management education relevant here include:

• Prestigious B-School Pedigree: Great Lakes Chennai has consistently been ranked among the top 10-15 B-schools in India. Doing an MBA or PGDM associated with Great Lakes means you’re tapping into that high standard of curriculum and faculty. The program is guided by noted academicians (founded by Dr. Bala V. Balachandran, a former Kellogg professor) and an industry-studded advisory council. The prestige can significantly boost your resume.
• Modern Curriculum with Digital Marketing Module: The online MBA/PGDM curriculum includes all fundamental management subjects and integrates a Digital Marketing course as part of the marketing specialization. From the snippet we have, subjects like Digital Marketing appear alongside Marketing Management, Statistics, etc., ensuring that even general management students gain knowledge in this area. 
• Industry Exposure and Case-Based Learning: Great Lakes uses Harvard-style case studies, simulations, and projects heavily. Even in the online mode, expect real-world case discussions (possibly via live sessions or forums). They also incorporate guest lectures from industry leaders (Chennai being an industrial hub, Great Lakes leverages local experts in analytics, digital, etc.)
• Flexibility for Professionals: The online program can be pursued while working. The Executive PGXPM (if one opts) has classes on one weekend a month (with the rest via online), making it flexible too. Great Lakes has an advantage in that many of its students are experienced professionals; hence, peer learning is great. If you join their program online, you might find classmates from diverse industries, which enriches the learning experience.
• Alumni Network & Global Collaborations: Great Lakes has a strong alumni network across companies globally. Also, it has collaborations and academic alliances (with international universities, corporate partners, etc.). Being part of the Great Lakes family can open doors – mentorship from alumni, opportunities in companies where alumni are in leadership, etc.

Curriculum Overview: 

The Great Lakes online/exec MBA curriculum spans typical MBA subjects over ~2 years, with a blend of core and electives. An indicative outline:

• Core Courses (General Management): Micro and Macro Economics, Financial Accounting, Organizational Behavior, Operations Management, Marketing Management, Business Communication, Corporate Strategy, and Business Analytics. Great Lakes often emphasizes Analytics and Technology in business, so you’ll likely get exposure to subjects like Data Analytics or Business Statistics heavily.
• Digital Marketing Course: As listed in an overview from Great Lakes, one of the subjects is Digital Marketing. This course would cover fundamentals of SEO, SEM, social media marketing, and possibly a project to design a digital marketing plan. It might be part of the marketing specialization or even a compulsory course for all (given digital’s importance).
• Marketing Specialization (if chosen): If you decide to take marketing electives in the program, you could delve deeper into Brand Management, Consumer Behavior, Services Marketing and likely an advanced Digital Marketing or E-Commerce elective. (Even if not specialized, the one mandatory digital marketing course ensures you have baseline knowledge).
• Integrated Live Projects: Great Lakes often includes a capstone project or live industry project towards the end. Students might work in teams to solve a business problem – e.g., creating a go-to-market digital strategy for a product. This pulls together knowledge from all courses including digital marketing and analytics.
• Duration: 2 years for the online PGDM/MBA. The Executive PGXPM is also roughly 2 years (with a schedule spread out monthly). Both formats allow you to work alongside. The online program is typically self-paced week to week with periodic evaluations.

Internship Opportunities: 

In Great Lakes’ model, most participants are working professionals. Therefore, a formal internship as seen in full-time programs is not part of the online/executive MBA structure. However, students are encouraged to apply their learning in their workplace or undertake consulting projects. 

If you are not working, you could pursue an internship at a company in Chennai during weekends or a short stint, but it’s not arranged by the program. Instead, Great Lakes provides ample project work that acts as a practical experience.

For the online or executive program:

• No Formal Placement Drive for Exec/Online: Typically, executive MBA students are expected to be self-driven in career advancement (many are sponsored by their companies or already in mid-level positions). As such, Great Lakes might not conduct a campus placement drive for online students.
• Career Services: That said, Great Lakes does offer career services in terms of access to their job boards, and sometimes they pass on job opportunities suitable for experienced alumni. 

Networking events, industry meetups at Great Lakes could indirectly help you land roles. There may also be career counseling sessions on how to leverage your new qualification.

• Alumni Leverage: One of the biggest strengths is the Great Lakes alumni network in Chennai and beyond. By completing a program here, you become part of a community working in companies like Deloitte, TCS, Amazon, Citi, etc. Many find new jobs through alumni referrals. Great Lakes’ brand in your CV can also attract recruiters when you apply off-campus.
• Outcome: Many graduates of Great Lakes’ exec programs achieve promotions or switch roles post-completion. For instance, a marketing professional might move into a digital marketing manager role, or a general manager might incorporate digital strategies into their purview and move to a higher role.

In summary, Great Lakes Institute of Management provides a top-tier management education in Chennai with inclusion of digital marketing content. If you want the cachet of a leading B-school and don’t mind that it’s not a dedicated “digital marketing MBA” program, this is a fantastic choice. 

It’s particularly suited for those who want a broader MBA with digital skills – perhaps to take on leadership roles where you need to understand digital marketing in context of overall business strategy. 

8. Versatile Business School – PGDM in Digital Marketing (Chennai)

Location & Mode: Versatile Business School is a management institute located in Chennai (T. Nagar). It offers flexible management programs, including a Post Graduate Diploma in Management (PGDM) with specialization in Digital Marketing. 

The mode is typically part-time/weekend classroom sessions combined with some distance-learning elements. Versatile is known to cater to working professionals and fresh graduates seeking industry-oriented courses, making it a “corporate B-school” model similar to IIKM in some ways. 

Tuition Fees: Approximately ₹75,000 for the PGDM in Digital Marketing. (This was the listed fee for the digital marketing specialization diploma). The fee is notably affordable, possibly because it’s a diploma (autonomous program) rather than a university degree. Versatile often collaborates with or prepares students for university exams too, but the PGDM is their autonomous offering. They may also have installment payment options. 

Program Highlights (USPs): Versatile Business School focuses on practical, skill-based training. Key highlights of the PGDM Digital Marketing include:

• Industry-Centric Curriculum: The course content is tailored to current industry requirements in digital marketing. Versatile has industry professionals in its academic council, ensuring that what is taught (SEO, Google Ads, social media, etc.) is what companies are looking for. The PGDM is positioned as a professional qualification to make you job-ready in digital marketing.
• Flexible Schedule & Working Professional Friendly: Classes for the PGDM are usually conducted during weekends or non-working hours, allowing those with jobs to attend. The institute understands the constraints of working students and offers a flexible approach, including recorded sessions or alternate classes if you miss any, ensuring that you can balance work and study.
• Small Batch & Personalized Attention: Being a niche institute, Versatile likely has smaller batch sizes. This means more interaction in class, one-on-one mentoring, and personalized feedback on projects. Students get to work closely with faculty on improving their skills.
• Faculty from the Field: The faculty for the Digital Marketing PGDM includes experienced digital marketers, consultants, and corporate trainers from Chennai’s marketing industry. Learning from practitioners means you gain insights beyond textbooks, like how to optimize a real client’s campaign or how digital marketing budgets are handled in companies.
• Value-Added Certifications: Versatile might integrate additional certification prep (e.g., preparing students for Google Analytics or AdWords certification, HubSpot inbound marketing certification, etc.). This adds value to your resume, as you could graduate with both a PGDM and a couple of recognized certificates.

Curriculum Overview: 

The PGDM in Digital Marketing is typically a 1-year program (could be spread over 2 semesters or in modules). Though detailed syllabus isn’t public, it likely covers:

• Fundamentals of Marketing Management: A quick overview of traditional marketing principles to set the context (since it’s PGDM, not assuming all are marketing grads).
• Digital Marketing Tools & Techniques: Deep dive into SEO (search engine optimization techniques, on-page/off-page SEO), SEM (search engine marketing – primarily Google Ads pay-per-click campaigns), Social Media Marketing (platform-by-platform strategies for Facebook, Instagram, LinkedIn, Twitter, etc.), Content Marketing (including blogging, video marketing, content strategy), and Email Marketing.
• Web Analytics & Metrics: Training on Google Analytics, social media insights, key performance indicators (KPI) for digital campaigns, ROI measurement.
• Website Development Basics: Possibly an introduction to building or managing websites (using CMS like WordPress) since knowing how to create landing pages or basic web presence is valuable for digital marketers.
• Electives or Special Topics: Areas like E-commerce marketing, Affiliate marketing, and Mobile marketing might be included. Also, current trends such as influencer marketing, programmatic advertising, or growth hacking could be touched upon.
• Project Work: Students likely need to execute a live project. For example, running a real Google Ads campaign for a small budget or doing an SEO audit for a live website as their final project.
• Duration: 12 months (part-time). The program might have weekend classes over roughly 40-45 weeks. If aligned with any university MBA, some students do a dual program (Versatile also guides students through a distance university MBA exam while doing the PGDM). But the standalone PGDM itself is around 1 year.

Internship Opportunities: Versatile Business School, given its strong industry ties, often assists students in getting internships or live project experiences. While an internship may not be mandatory for completing the PGDM, the school’s placement cell could help interested students find internships in digital marketing agencies or companies in Chennai. 

Placement Support: Versatile Business School provides placement assistance through its dedicated placement team. Being a smaller institute, they focus on personalized placement support:

• Campus Recruitment Drives: They invite companies (especially startups, digital agencies, SMEs in Chennai) for recruitment. The top 10 MBA correspondence colleges in Chennai lists might not always mention Versatile, but many local businesses know of their focused training and participate in hiring.
• Interview Prep: Students receive training in interview skills, resume writing (with focus on highlighting digital projects and certifications), and portfolio preparation. In digital marketing, having a portfolio of campaigns or content you’ve worked on can set you apart – Versatile helps you build that portfolio during the course.
• Placement Record: Graduates of Versatile’s PGDM have been placed in roles like SEO Analyst, Digital Marketing Executive, Social Media Manager (for fresher level), and some have even joined as management trainees in marketing departments. 

The salary packages are typically in line with entry-level roles in digital marketing – not as high as an MBA from an IIM, but decent for the field (and with experience, they scale up quickly in digital marketing).

• Networking: Versatile often hosts networking events, inviting alumni and industry experts. This informal network helps in job placements too – many alumni refer current students to openings in their companies. Chennai’s digital marketing community is tight-knit, and being trained at Versatile can give you a foot in the door through alumni connections.

In summary, Versatile Business School’s PGDM in Digital Marketing is a career-oriented program that’s short, affordable, and effective. It may not grant a “degree,” but it gives you the practical skills and job support to start or advance a career in digital marketing. 

9. Liberty Institute of Digital Marketing (LIDM) – MBA in Digital Marketing (Chennai)

Location & Mode: Liberty Institute of Digital Marketing (LIDM) is an emerging institute in Chennai dedicated to digital marketing education. It offers an MBA-equivalent program in Digital Marketing (likely a 2-year postgraduate program) in an offline (classroom) mode. 

The institute operates in Chennai city (exact location to be confirmed, but being a Chennai-focused institute, it’s easily accessible for local students). Classes are on-campus, with a focus on blending theoretical learning with practical labs. 

Tuition Fees: [Contact Institute for fee structure] – LIDM hasn’t publicly listed fees, but as a specialized program one can expect a moderate fee. For estimation, it could be in the range of ₹1.5 – 3 lakhs for the full program, considering they might be pricing it competitively for wider reach. They also mention merit-based scholarships, suggesting top-performing or financially needy students can get fee waivers or discounts.

Program Highlights (USPs): Liberty Institute of Digital Marketing stands out as a niche player focusing purely on digital marketing management. Key USPs include:

• Cutting-Edge Curriculum: LIDM positions its curriculum at the forefront of industry trends. The course content is updated regularly to include advanced digital marketing strategies, the latest tools, and emerging areas like AI in marketing, voice search, etc. 

Students learn not just the basics but also advanced topics such as programmatic advertising, growth hacking, and digital strategy formulation.

• Expert Faculty and Mentors: The institute boasts expert faculty who are seasoned digital marketers themselves. Many are drawn from leading companies and agencies in Chennai. This means students get mentorship from people who know exactly what’s happening in the digital marketing space today. 

The low student-to-faculty ratio ensures you get personalized mentorship – instructors guide you through projects and skill development individually.

• Practical & Hands-On Learning: LIDM emphasizes learning by doing. It has modern computer labs with all the needed software and internet marketing tools available for practice. Each topic learned is followed by practical assignments – e.g., after a class on SEO, you might need to optimize a website and present the improved rankings; or after learning Facebook Ads, you design a mock campaign and set targeting, budget, etc., in a sandbox environment.
• Strong Industry Partnerships: Despite being relatively new, LIDM has cultivated partnerships with digital marketing agencies and companies. They collaborate for guest lectures, workshops, and project sponsorships. 
• Conducive Learning Environment: The institute provides a modern, collaborative learning environment. From well-equipped classrooms to resource libraries (with latest ebooks, case studies, marketing journals), LIDM ensures students have all resources at their disposal.

Curriculum Overview: 

The MBA in Digital Marketing at LIDM spans 2 years, covering an array of subjects that combine traditional management and deep digital marketing expertise. The syllabus includes:

• Advanced Digital Marketing Strategies: Overarching strategies for digital campaigns, integrating multi-channel marketing for businesses. This subject likely serves as a capstone tying together all digital channels into a unified plan.
• Social Media Optimization & Marketing: Detailed strategies for maximizing reach and engagement on social platforms beyond basics – including optimization of content for virality, community building, social media analytics, and maybe newer platforms or features (reels, stories, etc.).
• Search Engine Marketing (SEM) & Paid Ads: This covers Google Ads in depth, display advertising, retargeting campaigns, and media buying strategies. It might also touch on Programmatic Marketing (automated ad buying) given the mention of advanced topics.
• Content Creation and Marketing: Creative aspect – how to create compelling content (text, image, video) and content marketing plans, including blogging, vlogging, podcasting as marketing channels.
• Web Analytics and Reporting: In-depth training on tools like Google Analytics, Google Data Studio, social media insights, and how to create marketing reports that inform strategy. Students learn to derive actionable insights from data.
• E-Commerce Strategies: How to drive traffic and conversions for e-commerce, covering topics like product listing optimization, marketplace vs own site strategies, and perhaps conversion rate optimization (CRO) for online stores.
• Brand Development and Management in the Digital Age: Approaches to build strong brands online, manage brand reputation (including handling online PR crises), and ensure consistent messaging across digital channels.
• Consumer Behavior Analysis: Understanding consumer journeys in a digital context, psychology of online users, funnel dynamics, and how to tailor marketing to consumer data and feedback.
• Strategic Planning & Management: Likely a business-oriented module on planning digital marketing in alignment with business goals, budgeting for digital marketing, and integrating with overall marketing strategy.
• Capstone/Project: The program may culminate with a comprehensive project where students craft a full digital marketing strategy for a real or hypothetical business, implementing and showcasing the skills learned.

(Students can check LIDM’s website for a detailed curriculum as they often publish the module breakdown.) 

Internship Opportunities: LIDM provides excellent support for internships. Thanks to their industry partnerships, they arrange internships for students in their second year. For example, one might intern at a local digital marketing agency, a startup looking to expand its online presence, or a marketing department of a corporation. 

These internships are usually part-time during the semester or full-time during summer breaks. The institute’s focus on “placement opportunities” suggests they integrate internships as a pathway to jobs.

Placement Support: LIDM offers solid placement support, aiming to ensure students move directly into roles after completing the program. Here’s how:

• Campus Placement Drives: They invite various companies – digital ad agencies, media companies, IT firms with digital marketing teams, startups, e-commerce firms – to conduct interviews on campus. Being a specialized digital marketing institute, recruiters know the candidates have focused skills, which increases hiring interest.
• Placement Training: Liberty Institute provides dedicated placement training sessions covering interview grooming, aptitude test practice (if needed), and digital marketing portfolio presentation. They will help students articulate their project experiences and internship learnings effectively to impress recruiters.
• Placement Record: Early indications (based on the institute’s communications) show a high placement rate. Many students land jobs as soon as they finish internships. Typical roles offered include Digital Marketing Specialist, SEO Executive, Social Media Coordinator, PPC Analyst, Content Marketing Executive, etc. Since the curriculum is very current, LIDM graduates are seen as “ready to hit the ground running,” which is a big plus for employers.
• Career Guidance and Follow-up: Even after placement, LIDM likely maintains contact to ensure alumni growth. This can create a virtuous cycle where alumni companies come back to hire more graduates. Over time, LIDM’s network will strengthen, further boosting placement opportunities.

In summary, Liberty Institute of Digital Marketing (LIDM) is a promising new entrant among MBA colleges in Chennai distance education and part-time space focusing on digital marketing. It provides a specialized, in-depth program with a balance of theory and practice. 

Now that we’ve covered the top colleges and programs, let’s compare their key features side by side. Below is a comparison table to help you see how these part-time/distance MBA programs in Digital Marketing stack up on crucial factors like mode, duration, fees, internships, and placement support.

Quick Comparison of Top Part-Time/Distance MBA Programs in Digital Marketing – Chennai

Note: The above table provides a snapshot. “Yes” in placement support indicates the institute actively helps in job placement, whereas “limited” means you may mostly rely on your own job search, albeit with a recognized credential. All fees are approximate and subject to change; always confirm with the institute. 

Also, “Mode” clarifies if you need to attend physically (offline), or can do it remotely (online/distance). From the comparison, you can see Digital Scholar excels in practical exposure and guaranteed placement, SRM and Great Lakes leverage their university reputation, IIKM integrates work experience, and others like Hindustan, Jain, IGNOU offer flexibility and affordability. 

Your ideal choice will depend on your priorities: immediate placement and hands-on skills vs. low cost vs. brand name vs. flexibility. Having explored the programs in detail, let’s address some Frequently Asked Questions to cover any remaining queries you might have about pursuing a part-time or correspondence MBA in Digital Marketing in Chennai.

FAQs – Part-Time & Distance MBA in Chennai (Digital Marketing)

Q1: Which is the best part-time MBA in Chennai for Digital Marketing?
A1: The best part-time MBA in Chennai for digital marketing is offered by Digital Scholar. Digital Scholar’s 1-year part-time (weekend) MBA in Digital Marketing stands out due to its practical training, flexible schedule for working professionals, and 100% placement guarantee. 

It’s specifically tailored to the digital marketing field with an updated curriculum and real client projects, making it a top choice for those who want industry-ready skills. Other good options include IIKM’s work-integrated MBA and SRM’s MBA (Digital Marketing), but Digital Scholar is the #1 recommendation for a part-time digital marketing MBA in Chennai. 

Q2: What are the top MBA correspondence colleges in Chennai?
A2: The top colleges for MBA via correspondence (distance learning) in Chennai include IGNOU (through its Chennai regional center), Tamil Nadu Open University (TNOU), University of Madras – Institute of Distance Education (IDE), and Hindustan Online – CODE. 

These are well-known for general MBA correspondence courses in Chennai. However, if you specifically want a correspondence MBA in Digital Marketing, look at IGNOU’s MBA in Digital Marketing & E-Commerce and Hindustan Online’s MBA (Digital Marketing) – both offer distance learning specialization in digital marketing.

Q3: Is a distance MBA in Digital Marketing available in Chennai?
A3: Yes, several institutions offer a distance MBA in Digital Marketing accessible to students in Chennai. Notably:

• IGNOU – offers an MBA in Digital Marketing & E-Commerce via online distance mode (you can study from Chennai).
• Hindustan Institute of Technology & Science (HITS) – CODE – offers an online MBA specializing in Digital Marketing (Chennai-based university).
• JAIN University (Online) – provides an online MBA with elective in Digital Marketing & E-commerce, which Chennai students can enroll in.
• IMTS Institute – facilitates a distance MBA in Digital Marketing (partnering with universities) that Chennai students can join remotely.
  These programs allow you to learn digitally without attending daily classes, making them ideal for working professionals who need flexible study schedules.

Q4: How does a part-time MBA differ from a correspondence MBA?
A4: A part-time MBA typically involves attending scheduled classes on a part-time basis (often evenings or weekends). It can be in-person or hybrid. You learn directly from instructors in real-time, and pace is set by the institution’s academic calendar – it’s structured like a regular MBA, just not full-time daily. 

A correspondence MBA (distance MBA), on the other hand, is usually self-paced with no or minimal physical classes. You receive study materials (often online these days) and study largely independently. Interaction with faculty is limited or virtual. 

Part-time MBAs often provide more networking, direct mentorship, and campus resources, while correspondence MBAs offer maximum flexibility to study anywhere, anytime. In summary: part-time MBAs = structured & interactive (but outside work hours), correspondence MBAs = flexible & self-driven (study remotely). 

Q5: Can I do a correspondence MBA in Chennai while working full-time?
A5: Absolutely. Correspondence (distance) MBA programs are designed for working professionals. In Chennai, you can enroll in programs like IGNOU’s distance MBA, Hindustan Online’s MBA, Jain Online MBA, or TNOU’s MBA and continue working full-time. 

These programs allow you to study on weekends or whenever you have free time, since lectures and materials are accessible online or via printed notes. There are no daily classes to attend.

Q6: What are the fees for a distance MBA in Chennai?
A6: The fees for distance MBA programs in Chennai vary by institution:

• IGNOU: Total fee is around ₹37,800 for the entire MBA (one of the cheapest, as it’s a government university).
• Tamil Nadu Open University (TNOU): Approximately ₹21,000 total for MBA via distance (very affordable).
• University of Madras IDE: Roughly ₹37,000 total for the MBA (Marketing Management) via correspondence.
• Hindustan Online – CODE: ~₹1,20,000 total for 2-year MBA in Digital Marketing (₹60k/year).
• JAIN Online: ₹2,00,000 total for 2-year online MBA.
• NMIMS Global (distance): ~₹1,40,000 – ₹1,50,000 total for distance PGDM.
  These figures are approximate. Government and open universities tend to be much cheaper (under ₹50k), whereas private distance programs (especially with digital specializations) can range from ₹1–2 lakh. Always check the latest fee structure with the institution before applying.

Q7: Do distance MBA colleges in Chennai offer placements?
A7: Placement support for distance MBA students is generally limited compared to full-time on-campus programs. Traditional correspondence colleges like IGNOU, TNOU, or Madras University IDE do not typically organize campus placement drives for distance learners – students are expected to leverage their current jobs or find new jobs independently after graduation. That said, some distance programs (especially those run by private universities or institutes) are improving career services:

• JAIN Online offers career advisory, a job portal, and sometimes virtual job fairs for its online students.
• Hindustan Online CODE may provide some guidance, but not formal placements.
• Specialized institutes like Digital Scholar (though not purely distance, it’s part-time) actually have robust placement support.
  For correspondence MBAs in Chennai, if placement is a priority, consider enrolling in programs that explicitly mention placement assistance or consider hybrid part-time programs (like IIKM, Digital Scholar) which emphasize placements. Otherwise, be prepared to do your own job search, using your MBA credential and any internships/experience you gained.

Q8: Which MBA specialization is best for working professionals in Chennai?
A8: For working professionals in Chennai, Digital Marketing has become one of the best MBA specializations due to Chennai’s growing digital and IT sector. It offers high growth and demand. Other excellent specializations include Business Analytics, Finance, and Technology Management, given the city’s strong finance sector (banking, fintech) and tech industry (IT services, software). 

However, Digital Marketing stands out because companies across industries – from automobile to entertainment in Chennai – are investing in online presence and need skilled marketers. A part-time MBA in Digital Marketing equips you with relevant, modern skills while letting you continue in your job, making it a top choice. Ultimately, the “best” specialization also depends on your background and career goals.

Q9: Why is Digital Scholar the best MBA in Digital Marketing in Chennai?
A9: Digital Scholar is considered the best MBA in Digital Marketing in Chennai for several reasons:

• Focused Curriculum: It’s exclusively specialized in digital marketing (with no dilution into other management areas), ensuring deep expertise.
• Practical Training: Digital Scholar uses an agency-style training model where students work on live campaigns and real client projects. This hands-on experience is unparalleled – you graduate with a portfolio of work, not just a degree.
• Offline + Flexible: Unlike purely online programs, Digital Scholar offers in-person classes (great for networking and immersive learning) but on a flexible schedule that suits working professionals.
• Expert Mentors: The program is led by renowned digital marketers (like Sorav Jain) and industry experts, so students learn the absolute latest tools and techniques from those who practice what they teach.
• Placement Guarantee: Digital Scholar provides 100% placement assistance with a guarantee – something most MBA programs don’t offer. Their strong ties with the industry mean students often get placed into top companies or exciting startups quickly, in roles related directly to their training.
• Future-Ready Skills: The curriculum covers emerging areas like AI in marketing, marketing automation, etc., making graduates future-ready. In contrast, many traditional MBAs are slow to update syllabi.
  In short, Digital Scholar bridges the gap between academic knowledge and industry skills exceptionally well, which is why it’s regarded as the best for digital marketing in Chennai.

Q10: Are online MBA degrees recognized by employers in India?
A10: Yes, if the online MBA degree is from a recognized university (approved by UGC/AICTE/DEB in India), employers accept it as valid. 

In recent years, online and distance MBA programs from reputable institutions are gaining acceptance because the government has allowed top universities to offer them (with the same validity as regular degrees). However, keep in mind:

• Perception of Rigor: Some employers might question the rigor of an online MBA compared to a full-time MBA. It’s important in interviews to emphasize what skills you gained and projects you did. Demonstrating your knowledge can quickly validate your degree.
• Executive Roles: For senior roles, companies might prefer those who had a more immersive MBA experience. But for many roles, an online MBA combined with work experience is perfectly fine.
  In summary, as long as your online MBA is from a legitimate, accredited institution (and you can show the learning outcome through your skills), Indian employers will recognize and value it. The stigma around online education is fading with the increasing quality of these programs.

Q11: What is the duration of part-time MBA programs in Chennai?
A11: The duration of most part-time MBA programs in Chennai is 2 years, similar to full-time MBAs, but scheduled differently (evenings/weekends). For example, IIKM’s work-integrated MBA is 2 years, SRM’s evening MBA (if offered) would be 2 years, and Great Lakes’ executive PGDM is also about 2 years. However, there are some accelerated programs:

• Digital Scholar’s MBA in Digital Marketing is 1 year (accelerated, intensive format).
• Some executive MBAs or PGDMs might be 1 year if they are designed for experienced professionals (e.g., Great Lakes has a 1-year full-time PGPM for experienced folks, but that’s full-time).
• Distance MBAs can be flexible: minimum 2 years but you can take longer (like IGNOU allows up to 5 years).
  In general, expect to invest 2 years for a part-time MBA in Chennai. The advantage is you’re often working simultaneously, so those 2 years you gain experience + a degree together.

Q12: Which colleges in Chennai offer an MBA in Digital Marketing?
A12: Colleges in Chennai that explicitly offer an MBA (or equivalent) in Digital Marketing include:

• SRM Institute of Science and Technology (School of Management): MBA in Digital Marketing (on-campus).
• Hindustan Institute of Tech & Science (Online CODE): Online MBA in Digital Marketing.
• Versatile Business School: PGDM in Digital Marketing (Chennai).
• Liberty Institute of Digital Marketing (LIDM): MBA-level program focused on Digital Marketing.
• IIKM – The Corporate B School: MBA (Digital Marketing & E-Commerce) via work-integrated mode.
• Additionally, Digital Scholar (Chennai) and IIDE (Mumbai, online) offer MBA-equivalent postgraduate programs in Digital Marketing (though not university-granted MBAs, they are highly regarded in the training domain).
• Great Lakes (Chennai) includes Digital Marketing as part of its curriculum but not as a standalone specialization in the full-time MBA; however, they have digital marketing content in exec programs.
  Also, institutions like IMTS (through distance) and IGNOU (distance) cater to Chennai students for digital marketing MBA specializations. The above list covers the main options within Chennai.

Q13: Is an MBA in Digital Marketing worth it?
A13: If you aim for a career in the marketing field today, an MBA in Digital Marketing can be highly valuable. Here’s why it’s worth considering:

• High Industry Demand: Companies are shifting advertising and sales efforts online. There’s a strong demand for professionals who not only understand traditional marketing but also are adept at SEO, social media, analytics, online advertising, etc. An MBA in Digital Marketing signals you have that specialized knowledge.
• Career Growth: Digital marketing roles are growing and evolving (Digital Marketing Manager, SEO Manager, Growth Hacker, etc.). With an MBA specialization, you could progress faster into leadership roles in marketing departments or agencies. Many with this background become Chief Marketing Officers (CMO) or digital strategy heads as they gain experience.
• Skill-Based Curriculum: Unlike a general MBA, this specialization focuses on current tools and techniques. You gain practical skills (like Google Ads certification, data analysis, campaign management) that can be immediately applied to drive business results – making you a valuable employee or entrepreneur.
• Competitive Edge: While many have generic MBAs, having one in Digital Marketing differentiates you. It shows you are keeping up with the times and have expertise in the newest domain of marketing. For marketing positions, you might be preferred over candidates with a general MBA.

However, its worth also depends on the quality of the program. It’s important to choose a good institute (with updated curriculum and industry exposure). Also, ensure you have some creative and analytical inclination, as digital marketing is both art and science. If you do, an MBA in Digital Marketing is definitely worth it and can lead to exciting, well-paying career opportunities.

Q14: Can I get a job after a correspondence MBA in Digital Marketing?
A14: Yes, you can absolutely get a job after completing a correspondence MBA in Digital Marketing, but much depends on your skills and proactiveness. Here’s how to improve your job prospects:

• Build a Portfolio: During your correspondence MBA, work on small projects or freelancing in digital marketing. For example, manage social media for a friend’s business, run a blog or website and apply SEO, or do a Google Ads campaign with a small budget. These will serve as practical proof of your skills when job-hunting.
• Certifications: Earn additional certifications (Google Ads, Analytics, HubSpot, Facebook Blueprint, etc.) alongside your MBA. They complement your degree and show employers you have hands-on knowledge.
• Internships: If possible, do a part-time internship while studying (even if your course doesn’t require it). Many distance MBA students in Chennai use their flexible schedule to intern at digital agencies or marketing departments – this local experience can directly lead to job offers.
• Use Career Services: If your correspondence program has any career cell or alumni network (e.g., JAIN Online or IGNOU events), use them to find opportunities. Also attend digital marketing meetups or networking events in Chennai – lots of jobs come through referrals.
• Highlight Your MBA Skills: On your CV and in interviews, emphasize the specialized courses you completed (SEO, SMM, etc.) and any projects from your MBA coursework. Employers might not automatically know what you learned in a distance MBA, so you have to spell out how it makes you a good fit.
  Many correspondence MBA grads do secure jobs in digital marketing. Entry-level roles like Digital Marketing Executive, Social Media Analyst, SEO Specialist are common starting points. As long as you supplement your correspondence MBA with practical skill-building and leverage networks, you can certainly land a good job.

Q15: What is the eligibility for part-time MBA in Chennai?
A15: The eligibility criteria for part-time MBA programs in Chennai are generally similar to full-time MBAs, with some flexibility:

• Educational Qualification: A Bachelor’s degree in any discipline from a recognized university is required. You should have at least a 50% aggregate (some institutes may accept slightly lower or require higher depending on their standards).
• Work Experience: Many part-time or executive MBA programs prefer or require work experience. For example, Great Lakes’ executive program needs 2+ years of experience. However, part-time courses like Digital Scholar’s MBA or IIKM’s program accept fresh graduates as well as professionals. 

It varies: executive MBAs specifically need experience, while flexible part-time MBAs (especially specialized ones) often welcome those without experience too.

• Entrance Exams: Some universities might require a valid MBA entrance test score (like CAT, MAT, TANCET, or their own test) even for part-time admissions. For instance, if you apply to a university program like SRM or Anna University’s part-time MBA, you may need to have a score. On the flip side, institutes like Digital Scholar or IIKM conduct their own aptitude test or interview instead of national exam scores.
• Additional Requirements: You’ll likely need to submit transcripts, possibly letters of recommendation (for executive programs), and go through a personal interview or written test as part of admission.

In summary, to join a part-time MBA in Chennai, ensure you’re a graduate (ideally with decent grades). Check if your target program requires work experience or an entrance exam score. 

Many specialized part-time MBAs in Digital Marketing are lenient on entrance exams, focusing more on your passion and basic aptitude (e.g., Digital Scholar doesn’t need CAT/MAT, just their own assessment and interview). Always verify the specific eligibility on the college’s official admissions page.

Q16: What is the syllabus of an MBA in Digital Marketing?
A16: The syllabus of an MBA in Digital Marketing covers a mix of general management subjects and specialized digital marketing courses. While it can vary by institute, here’s a rundown of typical subjects you’ll encounter:

• Core Business Subjects: Marketing Management, Consumer Behavior, Branding, Sales Management, Economics, Organizational Behavior, Finance & Accounting basics, Strategy, etc. (These give you a broad MBA foundation).
• Digital Marketing Core:
  • Digital Marketing Overview: Introduction to digital marketing concepts, strategies, and tools.
  • Search Engine Optimization (SEO): Techniques for on-page and off-page SEO, keyword research, SEO analytics.
  • Search Engine Marketing (SEM): Pay-per-click advertising (Google Ads), campaign planning, bidding strategies.
  • Social Media Marketing: Strategies for marketing on platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.; social media content planning and community management.
  • Content Marketing: Crafting content strategy, blogging, video content, storytelling for brands, content distribution.
  • Email Marketing: Building email lists, creating effective email campaigns, automation tools.
  • Web Analytics: Using tools like Google Analytics, understanding traffic sources, conversion tracking, KPIs.
  • Mobile Marketing: App marketing, SMS campaigns, mobile user behavior.
  • E-Commerce & Affiliate Marketing: Running and marketing online stores, marketplace strategies, affiliate program management.
• Advanced/Allied Topics:
  • Marketing Automation & CRM: Using automation tools (like HubSpot, Marketo) and managing customer relationships online.
  • Digital Marketing Strategy: Integrating all digital channels into a coherent strategy aligned with business goals.
  • Online Reputation Management (ORM): Strategies for managing brand reputation on digital platforms and responding to public feedback.
  • Emerging Trends: Could include AI in marketing, programmatic advertising, influencer marketing, growth hacking, etc.
• Practical Project/Internship: Many programs include a capstone project or internship where you apply the above knowledge to a real-world scenario.
  

For example, in Digital Scholar’s syllabus, you have modules term-wise covering everything from building WordPress sites, running ads, mastering SEO, to harnessing AI tools like ChatGPT for marketing. In IGNOU’s syllabus, you see courses on inbound/outbound marketing, marketing analytics, etc. 

So, the exact naming might differ, but an MBA in Digital Marketing syllabus is built to make you proficient in promoting businesses online across various channels, while still grounding you in fundamental management concepts.

Q17: Which is better: a traditional MBA or a Digital Marketing MBA for future career growth?
A17: It depends on your career goals, but if you are sure you want to be in the marketing field (especially the digital side of marketing), an MBA in Digital Marketing can be better for future growth. Why:

• Specialization Edge: A digital marketing MBA gives you specialized skills that companies currently demand. Traditional MBAs give broad knowledge, but you might need additional training to handle digital roles. With a specialized MBA, you hit the ground running in marketing departments or agencies.
• Industry Trend: The future of marketing is overwhelmingly digital. Having expertise in this area positions you for roles that are growing, like Digital Marketing Manager, SEO Director, or Chief Digital Officer, which might not be as accessible with a generic MBA unless you self-learn those skills.
• Less Competition: Traditional MBAs (General Management, Finance, etc.) are quite common – many graduates compete broadly. A digital marketing MBA is still relatively new, and not as many people have it; this can set you apart in the job market.
  However, consider that a traditional MBA from a top-tier institute (IIMs, etc.) can open doors to leadership roles beyond just marketing – including consulting, general management, etc.

 If you want a versatile career or to explore various domains (finance, operations along with marketing), a traditional MBA might suit you. But if your passion and career trajectory lie in marketing/advertising/digital domain, the specialized MBA will likely serve you better and yield faster growth in that niche. 

It’s also worth noting you can climb to high positions with either – e.g., one can become a Marketing Head with a general MBA too – but you’d have to put extra effort to learn digital skills on the job or via courses. A Digital Marketing MBA basically front-loads that learning, accelerating your journey in that arena.

Q18: Are there any scholarships for part-time MBA in Chennai?
A18: Yes, some institutions do offer scholarships or financial aid for part-time MBA programs in Chennai, though they might not be as common as in full-time programs. Here are a few possibilities:

• Merit Scholarships: Colleges like Liberty Institute of Digital Marketing (LIDM) have mentioned merit-based scholarships for high-performing students in qualifying exams or prior academics. If you have a strong academic record or entrance test score, you might get a tuition fee waiver or discount.
• Corporate Scholarships/Sponsorships: If you’re a working professional, check if your employer offers any sponsorship or reimbursement for further education (some companies in Chennai sponsor part of MBA costs if the degree is related to your job).
• University Programs: If you’re considering part-time programs at reputed universities, sometimes the same scholarships applicable to full-time MBAs (like alumni scholarships, need-based scholarships, minority scholarships, etc.) can apply. For example, if Madras University had an evening MBA, they might allow reserved category fee concessions or similar.
• Financial Aid from Institutes: Places like Digital Scholar or IIKM might not label it “scholarship” but sometimes have early-bird discounts, referral discounts, or installment payment options which ease the financial burden. Digital Scholar occasionally provides scholarships (or contests) – it’s worth inquiring.
• Government Scholarships: There are government schemes (like for SC/ST, or for first-generation graduates in Tamil Nadu) that sometimes can be applied to any higher education program including part-time courses. You’d need to check eligibility and whether the institute falls under the scheme’s ambit.
  

In summary, while part-time MBAs primarily are self-funded by students or employers, it’s possible to find scholarships especially in newer institutes eager to attract talent (they might advertise scholarships to draw top students). Always ask the admissions office about any financial assistance or scholarships – you might be surprised.

Q19: What are the top 10 MBA correspondence colleges in Chennai?
A19: The top 10 MBA correspondence (distance education) colleges/universities that Chennai students commonly prefer are:

1. Tamil Nadu Open University (TNOU) – Chennai’s state open university; affordable and popular for distance MBA (general).
2. University of Madras, Institute of Distance Education (IDE) – Offers distance MBA in disciplines like Marketing, Finance, HR; widely recognized.
3. IGNOU (Indira Gandhi National Open University) – National open university with a study center in Chennai; now offers MBA in Digital Marketing too, along with general MBA.
4. Anna University – Centre for Distance Education – (Currently offers online MBAs in select specializations like General Management, Business Analytics).
5. Alagappa University (Distance Education) – Though based in Karaikudi (TN), it’s sought by many in Chennai for its distance MBA program due to good material and recognition.
6. Annamalai University (Distance Education) – Based in Chidambaram, TN; historically one of the largest distance ed providers (though their status keeps changing, many still pursue it).
7. Sikkim Manipal University (Distance Education) – Not Chennai-based, but has had many takers in Chennai for its distance MBA (some years back it was very popular).
8. Symbiosis Centre for Distance Learning (SCDL) – Pune-based, but known across India including Chennai; offers PGDM programs via distance.
9. NMIMS Global Access (Narsee Monjee Institute) – Mumbai-based, but its online/distance programs (with specializations in marketing, etc.) are popular nationally, including Chennai.
10. Jain University (Online) – Bangalore-based deemed university; its online MBA (with options like Digital Marketing) is a top choice for correspondence mode.
    

(Honorable mentions: Bharathidasan University Distance Ed, IMT Ghaziabad CDL, and IIKM/IMTS-like private institutes which help with distance learning.)

These listed are known either for their credibility or popularity among distance learners. Remember, “top” can depend on what you value – e.g., IGNOU for low cost, NMIMS for industry acceptance, or Madras University for local familiarity. If by “in Chennai” we mean physically located, TNOU and Madras IDE are the main ones, but students in Chennai avail all the others through online means.

Q20: Which part-time MBA in Chennai offers the best placement?
A20: Digital Scholar’s part-time MBA in Chennai offers the best placement support and outcomes. Digital Scholar is unique in guaranteeing 100% placement assistance, and their students have a strong track record of being placed in top marketing agencies and companies with excellent packages. They actively connect students to employers and coach them until they secure a job.

Outside of Digital Scholar, IIKM’s work-integrated MBA also has excellent placement results since students are placed in companies from semester 1 (and often continue there full-time). If considering traditional institutes: while Great Lakes’ executive program doesn’t have formal placements, the brand and networking can lead to great opportunities if you leverage them. 

SRM’s part-time/evening MBA (if one enrolls in the on-campus recruitment process for full-timers) could yield decent placements given SRM’s campus recruitment, but part-time students typically don’t participate in those.

In summary, for assured placement success in a part-time format, Digital Scholar is the top pick in Chennai, closely followed by IIKM for its built-in placement via OJT. Focus on institutes that explicitly mention placement support when choosing, as they are more invested in your employment outcomes.

Final Thoughts: 

Going for a part-time, correspondence, or distance MBA in Chennai focused on Digital Marketing can really give your career a boost, especially nowadays, when digital skills are a must-have.

We’ve placed Digital Scholar at the top because of its hands-on approach and strong placement record. But there are plenty of other solid choices too, like university programs from SRM and Hindustan, or hybrid options like IIKM—each with their perks.

Think about what matters most to you: flexibility, cost, course content, or placement support. Pick the program that fits your goals and, with some dedication, you’ll be well on your way to becoming a savvy leader in the digital world.