top online video creation marketing Tools

Top 20 Amazing Online Video Creation and Marketing Tools [Free+Paid]

Do you want to create a video online? If you're looking for the best online video creation tools, we've got you covered. We've reviewed the top 10 video creation and marketing tools online. Read more here.

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Are videos entice you more than any other content type?

This is practically true. Videos are more engaging than any other content type and possess more power to attract your customers.

Video creation and marketing have become incredibly popular, and they are progressively dominating numerous social networks. Most businesses today utilize video creation and marketing because it is a cost-effective tactic. 

Your company should try this type of promotion if it hasn’t before! If you’re looking to start using video marketing for the first time or you just need new tools, here are some of the best video creation and marketing tools to use for your upcoming campaign.

What is Video Creation and Marketing Tools?

Video Marketing Tool is a marketing tool that makes it possible to personalize videos for leads and use video SEO to increase traffic. It is also a business-focused platform that aids growing organizations in building brand awareness, assessing the success of video marketing campaigns, and viewing statistics.

Why Video Is Important for Digital Marketing?

There are a number of reasons why digital marketers should choose to develop videos, but the following are some of the most convincing statistics highlighting their importance:

97% of marketers claim that videos help clients comprehend their products.

Currently, video is used by 81% of businesses as part of their digital marketing strategy.

Live videos make up 13% of all traffic, and 90% of Consumers say watching a video will affect their purchasing decision.

How to Choose Right Online Video Creation and Marketing Tools?

Online video creation tools that are affordable and simple to use abound in today’s digital world, enabling even novice users to create interesting videos. Take into account the following crucial elements while choosing the best online video editor for you:

  1. Choose a video creation tool for creating videos online that is easy to use and accessible whenever you need it. To be certain of this, look at the internet or cloud-based technology.
  2. Although they are highly accessible, online and cloud-based tools should also be great for team collaboration. You can collaborate on projects in real time with peers from around the world using the most recent online video creation tools. Be sure to find out how many user seats are available before choosing a platform.
  3. Choose a video creation tool that successfully balances usability and customization. The best online video creation tools enable users to quickly and simply create a high-quality, polished video that represents their business.
  4. Choose a good online video creation tool that has media assets integrated; fortunately, many of them do. Make sure their choice of media best satisfies your requirements.
  5. It’s especially helpful if the platform you’re using has some automation built-in, even if you’ll surely need to edit your movies to meet your requirements manually. Simple video production and automated processes are mutually exclusive.
  6. Make sure the video creation tool of your choice can enable video creation in all 3 standard formatsβ€”landscape, square, and verticalβ€”to ensure that your movies will transfer properly in any setting.
  7. It would be worthwhile to understand the various service tiers provided by the video creation tool in order to make sure you can complete the creation of all of your video content on schedule. In some circumstances, you might wish to use video creation services, where a platform in-house team produces all or part of your content for you.

Key Benefits of Video Creation and Marketing Tools

Some of the benefits of video marketing tools are: 

  1. Video Marketing Increases Sales and Conversions
  2. Video Marketing gives a higher ROI
  3. Video Marketing helps build credibility 
  4. Google enjoys video, and video marketing helps you show your presence on Google.
  5. Mobile users enjoy videos, and video marketing helps you reach your customers better.
  6. Video captivates even the laziest customers. 
  7. Everything can be explained clearly with video marketing. 
  8. Video marketing encourages social sharing.

Top 20 Online Video Creation and Marketing Tools

Here is a list of the top 20 Online Video Creation and Marketing Tools that can take your video creation to a completely new level.

1. Magisto


You can make incredible movies using Magisto, a Vimeo service, in just three easy steps: You must first choose your video editing style (the type of story you want to tell), then choose the photos and video clips you want to utilize, and finally choose your music from Magisto’s pre-installed music library. Using artificial intelligence, this tool organises your materials into a video that successfully communicates the message you want to get across (AI).

😍 Pros

  • Easy to use templates for creation
  • logical, approachable user interface
  • Using a laptop running Windows or Mac OS, create a version online.
  • A free year of Vimeo Pro is included in the plans for experts and businesses.

😒 Cons

  • The “Created with Magisto” watermark will be visible unless you upgrade to premium.
  • No multi-track editing or 4K exporting
  • Ideally suited for short social media videos (less than three minutes)
  • Only those with a Professional plan can access stock videos.

πŸ’° Pricing

Business: $34.99/ month

Professional: $9.99/ month

Premium: $4.99/ month

2. Hyperlapse


You can upload a brief, hyper-speed videos created with the Instagram app Hyperlapse to Facebook or Instagram.

You can choose from a few different speeds on the app, which also shows you in real-time how long the Hyperlapse movie will be at each pace relative to how long the entire video will be.

😍 Pros

  • It’s a straightforward method for processing videos more quickly.
  • Use a simple layout that is quite similar to the iPhone camera.
  • Direct video recording from the app is possible.
  • There is no need to sign in to get started.

😒 Cons

  • It just has one job, which is to accelerate videos.
  • The app does not allow the import of previously shot videos.
  • Once saved to your camera roll, the movie takes up storage space.
  • There are no multi-track editing, 4K exporting, or other functions that are typically included in video editing software.

πŸ’° Pricing


3. Wondershare Filmora


If you want to start with basic video editing features and have the flexibility to advance as you go, Filmora (previously Wondershare Video Editor) is the best choice. This video creation software produces films that are ready for audiences on a number of channels, including Instagram.

Although the company’s mobile app, FilmoraGo, is freely accessible on both iOS and Android devices, Filmora is exclusively available for Windows and Mac desktop computers.

😍 Pros

  • Both novices and professionals can use this video creation tool.
  • The desktop version of the programme offers multi-track editing along with more traditional video editing features.
  • The mobile app includes simple-to-use effects, stickers, and filters.
  • You can overlay music and various sounds in the mobile app.
  • especially compared to competitors like Adobe, it is relatively affordable 

😒 Cons

  • Despite the fact that the desktop programmes are paid for, a trial is available.
  • Videos will be watermarked with the Wondershare trademark if you don’t subscribe to a premium subscription.

πŸ’° Pricing


Paid: $19.99/Month

4. InShot


Sometimes editing a video is all you want to do; no fancy collages or splicing. With the helpful tool InShot, you can edit, speed up, or add music and filters to movies. It is not only very simple but also quite simple to use. You may even add a background if you’d like.

😍 Pros

  • This software is excellent for inexperienced users and marketers who don’t have a lot of time for in-depth video editing.
  • Alternatives for royalty-free music are available in the integrated music library.
  • You are able to use your own voiceovers and music.
  • The app has received over 1 million ratings and now has a 4.8-star rating on the Apple Store.

😒 Cons

  • There isn’t any desktop software available.
  • Filters and stickers are only available to premium subscribers.
  • Your video will have a watermark on it if you choose not to upgrade to the paid version.

πŸ’° Pricing


Paid: $41.25/Month

5. WeVideo


As opposed to downloading directly to your hard drive, cloud-based video creation 

software is accessed through a browser and is becoming more and more popular. One such video creation tool powering the movement is WeVideo.

WeVideo offers a number of cutting-edge tools and capabilities, including the ability to edit audio, listen to songs with commercial licences, and share movies in 4K resolution. 

😍 Pros

  • You may watch your videos on any device.
  • Paid editions start at a reasonable $4.99 for the Power version.
  • Export in 4K is feasible.

😒 Cons

  • Only 10GB of storage and 5 minutes of published video are included in the free edition.
  • The top resolution for the free membership is 480p.
  • Your video will be watermarked with WeVideo’s logo if you don’t upgrade.

πŸ’° Pricing


Paid: $4.99

6. Splice


Splice, as the name suggests, allows you to create dynamic collages on your phone by combining different video clips.

We had a lot of fun experimenting with this one, especially since Splice comes with a music track library that you can use to create the soundtrack for your finished work. The programme also enables you to trim and edit the various video clips as well as modify the lengths of scene transitions.

😍 Pros

  • Editing using layers and masks on a timeline while using several tracks is simple, intuitive, and friendly.
  • There is no need to register.
  • There is no watermark, not even for free members.

😒 Cons

  • The subscription’s starting price of $2.99/week or $12.97/month is more than that of the rival services.
  • Only paid subscribers get access to the effects and music.

πŸ’° Pricing

Sounds+: $9.99/month


Creator+: $29.99/month

7. Adobe Premiere Rush


Premiere, a popular video creation tool from Adobe, is not only available on your mobile device, but it is also free.

Your mobile device’s photo and video album may be instantly trimmed or dropped, and various video and image clips can be added to Premiere Rush’s similarly extensive video editing features to organize them however you choose. Just modify the lighting and tempo of the video before posting the finished product instantly to Facebook, Twitter, or YouTube.

😍 Pros

  • It makes sense for individuals who are using Adobe products to get hold of this video creation tool for all their video creation and marketing needs.
  • Premiere Rush offers a recognizable video editing interface for those with familiarity and a more gradual learning curve for newbies.
  • The superior version supports 4K exports.

😒 Cons

  • Some users on the Android version have reported exporting issues and crashes.
  • The only storage space accessible to free users is 100GB.

πŸ’° Pricing


Adobe Express: $14.29/month

8. PicPlayPost


Utilizing this simple video creation tool, PicPlayPost, you may achieve all your video creation requirements. It also supports other video formats like gifs, live photos, etc.

😍 Pros

  •  You can produce alternative formats like gifs and live photos and export 4K content.

😒 Cons

  • The premium edition is the only one with access to the most crucial features.
  • You cannot paste content from another app.
  • Videos will have the PicPlayPost branding on them if you don’t upgrade.

πŸ’° Pricing


9. Blender


Blender is a comprehensive 3D animation package that enables modelling, rendering, motion tracking, and more in addition to being just a video creation tool.

For video editing, there are several choices available, including filters, adjustment layers, speed control, transitions, and more. Additionally, you may add video, audio, image, and effect clips in 32 different locations, allowing you to make some extremely intricate videos.

😍 Pros

  • Blender has a long history of use across multiple platforms.
  • Blender allows you to model, sculpt, and animate.

😒 Cons

  • There’s a steep learning curve for beginners.

πŸ’° Pricing


Blender Cloud  Renewal Type Manual: $17/mo.

Blender Cloud Renewal Type Automatic: $11.50/mo.

10. LightWorks


Lightworks is without a doubt a very advanced and capable video creation tool. In fact, a number of well-known and nominated films, such as The Wolf of Wall Street, Pulp Fiction, and The King’s Speech, have been edited using this technology. You can choose between the “Free” and “Pro” licence for Lightworks.

😍 Pros

  • Lightworks has a long history of use across multiple platforms.
  • It allows access to royalty-free videos.
  • Exporting 4K videos is possible in Lightworks
  • Multi-track editing and timelines, even in the free version.
  • You can buy a lifetime license for $437.99 and never worry about renewing a subscription.

😒 Cons

  • There’s an extremely steep learning curve for beginners.
  • Limited options for creating titles and subtitles.
  • Formatting issues are reported while importing video clips.

πŸ’° Pricing

$9.99. user / month

11. Shotcut


Shotcut is an open-source, free video creation application. Shotcut’s user interface is tough, yet it can be used to create videos that seem professional. Perhaps this is so because it was initially created for the Linux platform, which has a completely different aesthetic from the typical Windows or Mac UX.

😍 Pros

  • It’s completely free, so you never need to upgrade.
  • The wide variety of functionality is on par with what you would find in premium apps.

😒 Cons

  • Shotcut could be difficult to learn at first.
  • The UI can be difficult for certain users to utilise.
  • It’s not as user-friendly as programmes like Premiere Pro and FinalCut, even for experienced editors.

πŸ’° Pricing


12. VSDC Free Video Editor


In the hands of a capable user, the VSDC Free Video Editor can produce videos that seem professional. The tool supports nearly all common video formats in addition to providing complex video effects like object transformation and colour correction. Additionally, it provides cutting-edge audio effects including sound normalization and volume correction. VSDC Free Video Editor is truly free. Access to the entire feature set of the application is possible without having to deal with intrusive watermarks.

😍 Pros

  • The free edition includes a number of premium features, such as masking, mixing modes, and 4K outputs.
  • Within the app, you may directly share your movie on websites like Vimeo, YouTube, and others.

😒 Cons

  • Use of the free version entails an additional fee for support.
  • not as user-friendly as potential replacements.
  • Users have seen a steep learning curve.

πŸ’° Pricing


13. Machete Video Editor Lite


You may edit, copy, and paste different video segments using free software called Machete Video Editor Lite. According to the Machete website, Video Editor Lite was “designed for speedy and simple slicing of your video files.

You won’t have to spend much time looking through technical support documents because of the program’s user-friendly design. Because Video Editor Lite does not re-encode your video files when you slice them, you won’t need to be concerned about losing video quality.

😍 Pros

  • This program’s editing and slicing capabilities are simple but effective.
  • Because of its simple interface, you may immediately download and utilize it.

😒 Cons

  • It is only possible to export AVI and WMV files.
  • Editing or changing the audio is not permitted.
  • The website lacks content and is outdated.

πŸ’° Pricing


 14. Avidemux


Avidemux enables you to carry out basic video creation without having to worry about compromising video quality (but not audio editing). But Avidemux also has a couple of other aces up its sleeve. A few of the video formats that the programme can play are AVI, DVD, MPEG, QuickTime, and MP4 to start. Additionally, Avidemux offers a variety of filters that let you perform a variety of activities, such as flipping and rotating clips, adding subtitles, and changing the colours and brightness levels.

😍 Pros

  • A number of file formats are supported including the exclusive ASF format from Microsoft as well as AVI, MPEG, and MP4.
  • The user interface is simple and perfect for tasks like video editing and splicing.
  • Simple to use; little learning curve;

😒 Cons 

  • A few restrictions compared to other apps

πŸ’° Pricing


15. HitFilm


To add more than 180 different effects, including 3D editing, to your videos, utilize the free video editing and visual effects application HitFilm Express. The best aspect of HitFilm may be the number of instructional videos that allow users to practise applying special effects in movie tutorials based on Star Wars, Westworld, and other films.

😍 Pros

  • Strong features, such as export queues, mask rendering, and endless tracks and transitions
  • Using the built-in voice recorder 

😒 Cons

  • For newcomers, there may be a learning curve.
  • Some users have reported experiencing crashes.

πŸ’° Pricing


HitFilm 4 Pro: $349

16. VideoShow


You have access to a variety of artistic editing tools with VideoShow for video output in addition to just pasting scenes together. You may embellish your video footage with text overlays, stickers, music, filters, and sound effects thanks to the app’s more than 400 million users. These attributes make it interesting to video creators who want to add some creativity to a vlog series when the majority of the material Consists of one person talking directly to the camera.

😍 Pros

  • powerful and user-friendly, 
  • providing access to HD outputs for free users
  • large music library

😒 Cons

  • Your video will be watermarked with the VideoShow logo if you are not using the paid version.
  • You cannot export the video without purchasing the paid version.

πŸ’° Pricing

For Android: $24

For iOS: $59.99

17. PowerDirector


This robust video editor offers a variety of artistic creation options exclusively for Android and desktop users. You may use the application developed by CyberLink, to create 4K-quality videos out of footage recorded using a variety of devices. Examples of unique features include video stabilization, motion tracking, and video collages. While video stabilization allows you to remove “shaky camera” moments from your footage, motion tracking allows you to concentrate on certain subjects in each frame. PowerDirector can help you include voiceovers and creative sound effects by using the chroma key.

😍 Pros

  • strong tools including green screen editing, motion graphics, and keyframe controls
  • The Pricing is incredibly affordable when compared to competitors like Adobe Multi-track editing and timelines.

😒 Cons 

  • refreshing the company’s template and picture library on a regular basis
  • Some people assert that there may be bugs.

πŸ’° Pricing


18. Quik


Quik, a video editing programme developed by GoPro, is the programme of choice for users who are editing footage from their GoPro camera. It may, however, alter material from any source. The software can manage up to 75 photos and video clips in a single project, and it can even go through this data to recommend intelligent editing options based on what it observes in the video. Quik may artistically alter your media in many different ways, such as time-lapses and panoramic works.

😍 Pros 

  • An app that is simple to use and automatically imports photos from your camera

😒 Cons

  • This software’s creator no longer offers updates for it.
  • Only following a GoPro PLUS upgrade you can access the cloud

πŸ’° Pricing



19. KineMaster


You can edit recordings on “many layers” with the highly capable video editing application KineMaster. Why is that relevant? Content creators are given the freedom to add as many text overlays, photographs, audio files, and even free handwriting to their footage as they need in order to give it the visual dimension they or their business need. There are tonnes of creative ways to edit together several clips and modify the background by using double exposures.

😍 Pros

  • sophisticated features, such as layers, mixing modes, and multi-track editing, as advantages
  • Nearly 3 million people have reviewed Google Play, giving it an average rating of 4.5 stars.
  • You may share directly from the app on Facebook, Instagram, and YouTube. There are 4K exports available.

😒 Cons

  • Your video will have the KineMaster logo watermarked if you don’t subscribe to Premium.
  •  Asset access is Constrained in the free version.

πŸ’° Pricing


Paid: $4.99/month

20. Viva Video


Content creators may quickly edit videos to a professional standard using VivaVideo. The programme allows you to instantly speed up, slow down, reverse, and combine movies and photographs, and it is free to use on all mobile devices. The programme contains a simple collage and presentation builder in addition to a variety of camera lenses for taking recent, editable videos right inside the app.

😍 Pros

  • A massive music collection with a variety of clips, entertaining and modern filters, templates, and effects
  • Using multi-track editing, you can combine audio snippets of voice and music.

😒 Cons

  • The five-minute time limit for videos

πŸ’° Pricing



It is unsurprising that written content has lost ground to video traffic and that marketing videos now account for more conversions than ever. Today, Consumers Consume video more than any other type of content.

This has brought us to the marketing fact of the decade: video is still the most popular technique for distributing content.

Whether you’re experienced or just looking for resources, the aforementioned video creation and marketing tools can help your video marketing strategy while also educating and influencing your target audience.


Q: How can you make a marketing video that works?

A: Include the following in your marketing video: 

  1. Summary of Contents
  2. Schedule your postings.
  3. Add demonstrations and tutorials.
  4. Share tales.
  5. Become more personable.
  6. Include stuff created by customers.
  7. Remember to include calls to action.
  8. Make your videos SEO-friendly.
  9. Determine success.

Q: What types of videos are used for advertising?

A: You can use the following forms of video in your video marketing strategy:

  • the explanation.
  • the showing of the product.
  • the corporate culture film.
  • the film showing the making-of.
  • the video of client reviews.
  • the video of an employee picture.
  • the online show.

Q: What are the secrets to effectively utilising video marketing?

A: 6 Pointers for Successful Video Marketing to establish a clear goal for your video are:

  1. Try not to cover too much information in a single video.
  2. Make it simple to find your video.
  3. Add a suggestion for people to watch the video.
  4. Describe what viewers should do AFTER watching your video.
  5. Avoid making your video a hard sell.
  6. Video length should not exceed five minutes.

Q: What impact does social media have on video marketing?

A: Social media has a direct impact on video marketing. You may broaden the reach of your video content by establishing an effective synergy with social media marketing.

Q: What is video marketing?

A: Video marketing is the use of videos to advertise or market the products, services, or brands of your business. Using a number of video formats, such as how-to videos, explainer videos, and customer testimonials, you can reach your audience, improve engagement, and increase sales for your marketing campaign.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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