Advanced Online Digital Marketing Course With AI [2024]

The complete Online Digital Marketing & AI Course to make you a pro digital marketer

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We take pride in presenting meticulously crafted Digital Scholar’s online digital marketing course, powered by AI and dual certification. This course not only delves into the nuances of digital marketing but also sheds light on the emerging field of AI. Rest assured, our dedicated team will provide unwavering support from the moment you enquire till the day you graduate as a successful digital marketer. So don’t think twice & seize this opportunity today! 

Why Digital Scholar?

Diverse Companies We Have Shaped

We have trained multiple large corporates to be digitally equipped with the best insights in the digital marketing world. From national to global, we have mentored them all to achieve the goal.

Digital Marketing Trainers who help you Succeed

You will be taught by the best in the business to help you get started on your digital journey ahead. These industrial practitioners have credible years of practical experience in the field of digital marketing, and their skills and hacks are unmatched. 

Sorav Jain

Founder & CEO of echoVME

Rishi Jain

Co-Founder, Digital Scholar

Karthikeyan Maruthai

WordPress & SEO Expert

Charu Latha

Social Media Expert

Ashutosh Bhandari

Content Specialist

Ranjeet Raj

Canva Expert

Differences That Make Our Course Special

Providing digital marketing training for

Scholars from all Across the Globe

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Digital Scholar is India's Biggest Community of Digital Marketers

Designed For Enthusiasts From Every Stream


Start your career in one of the most promising fields in the industry, Digital Marketing. Join our 3000+ Digital Scholar alumni who got placed in some of the top companies with an average salary of 7.2LPA.


It’s time to leave behind your old job and begin something that will harness your creativity. Switch your career and step into the promising world of Digital Marketing that ensures growth and immense scope.

Business Owners

Are you an agency owner looking to grow your brands digitally in every possible way? More than 4.6 billion people are connected online in some way or the other. Learn how to leverage them effectively!


Hey trainers, we will teach you how to find people who want to learn! With the right digital marketing means, it is time for you to increase your enrollments and take your coaching business to the next level.


You don’t have to step out of your house to learn and earn! Here’s an opportunity for homepreneurs to upskill in all the necessary modules of digital marketing and generate a great source of passive income.


The more skills you equip yourself with, the more diverse can be your freelance portfolio. Pitch and get a lot of national and international clients and generate steady income by learning the right digital skills.

Demographic & Statistics

Students of our online digital marketing course are a good mix of entrepreneurs, students, marketers, and other professionals from various backgrounds. Their synergy brings richness and diversity to the table, elevating classroom discussions and interactions.

Diverse categories of Our students

  • Student/ Fresher – 31%
  • Working Professional – 33%
  • Entrepreneur – 11%
  • Agency Owner – 9%
  • Coach / Consultant - 7%
  • Home Maker – 9%


Age Group

  • 18 - 24 > 36%
  • 25 - 30 > 27%
  • 31 - 40 > 16%
  • 41 - 46 > 11%
  • 47 - 54 > 6%
  • 55+ > 4%

Our Placement Partners

online digital marketing course placement partner amazon
online digital marketing course placement partner bleap
online digital marketing course placement partner cognizant
online digital marketing course placement partner 8spades
online digital marketing course placement partner o3m
online digital marketing course placement partner vmax
online digital marketing course placement partner apptomate
online digital marketing course placement partner echoVME
online digital marketing course placement partner zee extraordinary together
online digital marketing course placement partner adobe

Journey Of Student At Digital Scholar

At Digital Scholar, we give value and learn and have fun at the same time! Here is what we have in store for our scholars in the 4 months digital marketing course


Be inducted into the course with some dance, music, & lots of surprises!



Trainers will be conducting fun gaming sessions related to the course during the classes.

Practical Learning

Practical Learning

Get your hands in the game and learn the concepts practically through real-time clients!

doubt clearing session

Doubt Clearing Sessions

Doubt clearing sessions every week with the week’s trainers to ensure you are all set for the next week’s session.



Assignments to help you practice and implement what you learn every week.



For every assignment you do, the trainers will give you feedback to improve your understanding of the subject.

Case Studies

Case Studies

Live Case Studies for you to work on so you understand how the digital marketing concepts work with real clients.

Group Learning

Group Learning

Learn and grow together as your own mini-agency with like-minded people.

Team Projects

Team Projects

Connect with your group after classes and work as an agency to fulfil digital marketing projects to get an experience of agency life.

Guest Lectures

Guest Lectures

with industry experts: Meet some of the most renowned names of the industry every now and then for guest lectures and insights.



Guaranteed internship with our partner agency, echoVME Digital.

Digital Scholar Placement


Get 100% placement assistance and training from our in-house placement cell and work with some of the best agencies and brands.

Digital Scholar's Awards


Learn, implement, and work the best and get rewarded for your efforts with Digital Scholar’s awards.



The day your journey as a scholar ends, and many new beginnings await you. Throw your hat up in the air and collect your certificates!

Digital Marketing Course Syllabus

Our online digital marketing course has an extensive list of modules to ensure all the major areas of digital marketing are covered.

Main Modules

Specialisation Modules

Pre-recorded Modules


Digital Marketing Course Trainers

Play Video about Digital-Marketing-Trainers

Course Curriculum Walkthrough

online digital marketing course curriculum
Play Video about online digital marketing course curriculum

Marketing is Going Digital Why Should Learning be Left Offline?

Digital Marketing Certifications That Make You Standout

You will be assisted to get 20+ valuable digital marketing certificates under different domains on successful completion of your digital marketing course.

online digital marketing course completion certification

Course Completion Certification

online digital marketing course module specific certifications

Module Specific Certifications (11)

SEMrush Online Certification

SEMRush Certifications (6)

Google Business Profile online certification

Google My Business Certification


Search Ads Certification

Students Trained
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Set-up Fee
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₹ 4,000
Duration of the course
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4 Months (with 1 month internship)
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14+ Modules
Weekend Batch
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Sat - 7pm to 10pm
Sun - 9am to12pm
Next Batch
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6th July, 2024

Different Payment Methods For Scholars

We provide the following payment options for our online digital marketing course

Net Banking

Credit/Debit Card

Standard EMI

Admission Fees


Dynamic Success Stories

Detailed Advantages For Our Scholars

Study Under the Guidance of Sorav Jain

Lifetime Access to Course Material [LMS]

Recording of the Session Available

Free (Top Class) Hosting for a Year

14+ Advanced Digital Marketing Modules

3+ specialised AI Modules

Explore 40+ Premium Tools

Weekly Doubt Clearing Sessions by Mentors

24*7 Student Support via DS Community App

Guaranteed Placement Assistance

20+ Internationally Acceptable Digital Marketing Certification

Work on Live Case Studies

Delightful Things That Our Scholars Have Said

Rakshana writes
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It has been one of the most rewarding learning experiences at Digital scholar and has now taken my career to a next level with their placement assistance. The modules are well designed and the coaches are well versed with their subjects. SEO module and website module by Mr. Karthik and Google ads session were my personal favourites. I received prompt placement assistance and am now placed at a Digital marketing agency of my choice and I'm very excited for this upgrade in my career and a major chunk of the praise goes to Digital scholar. This is one investment everyone must make towards their career in Digital marketing that will pay rich dividends. All the Team!
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Digital Scholar is India's best digital marketing institute, where you can begin learning, exploring, and putting your skills to use for a better career from the best trainers in the industry. I'm a Digital Scholar, and I've enrolled in a three-month online digital marketing course to help me improve and scale my marketing skills.
Bishawajeet Singha
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This is the best online digital marketing course that I could find. The course to for 3 months but it continued for more than 4 months and they continued to do so without any hesitation. Also, they supported a lot with doubt classes. Also, their process of placement is super fine.
Boniface Pascalraj (Boni)
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I have enrolled in several online courses from Digital Scholar like Instagram mastery, and Digital Trainers. Sorav and Rishi share from their experiences and learnings from several places. I am amazed by Rishi's several Growth hacks with respect to digital marketing and email marketing. I have got some amazing results with tricks taught by Rishi. Thank You, Rishi, the Marketing Wizard. Thank you Sorav.
Visheshta Malhotra
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Sorav Jain and his team is amazing. I have been looking for genuine digital marketing course online to upgrade my skills. First time i saw their ad on instagram i showed interest but skipped. However could not say no to the the second workshop announcement that was made a month later. I guess it was remarketing that worked. I signed up and loved the session this weekend with them. Their achievements are inspiring, conversation and success story is a benchmark, looking forward for more. I see a more clear roadmap for my projects. I attended Google ads workshop and would recommend everyone too. I would soon be going for their Google Ads Mastery course too.
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Learning Digital Marketing is the best decision that one can ever make for their career development. Luckily I have chosen Digital Scholar as my knowledge partner. Credit goes to Digital Scholar, Which has transformed me into a professional digital marketer along with personal grooming. Even they are helping me with the internship and placement too. I thank Digital Scholar from the bottom of my heart.
Aarav Bansal
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Today, was yet another wonderful webinar with Rishi Jain. I have been attending, the daily webinars every day. But today was something exceptional. From learning about the fake bots to, learning about Instagram algorithm. Today was just mind-blowing. Being part of the digital marketing, I knew some stuff. But stuff like taplink just blew my mind. I can't imagine how technology has gone so far. Thank you Rishi for sharing all the wonderful tips and making me learn more about Instagram. Thank you ❤️
Pavithra Renu
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The best part of the digital scholar is their learning culture. They provide agency-based training and allow to work on live projects. If you want to receive hands-on training then Digital Scholar is the right digital marketing training institute for you! Also, demo classes are available here.
Varun suresh
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Digital Scholar is a top-class institute for those looking for an entry into the field of digital marketing. It offers a 3-month course that encourages proactive learning based on real agency situations as opposed to just textbook learning. They have both weekdays as well as weekend batches, keeping in mind student availability. Individual attention is given to each student’s journey by the faculty, who are accomplished professionals in the field themselves. Digital Scholar’s course will serve as a great launchpad for students and budding entrepreneurs alike, thanks to their unique curriculum.
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One of the best digital marketing institutes. Sorav Jain, Rishi Jain and Team are very professional trainers. I've learnt a lot from them. SEO, Instagram, Facebook, all marketing training were Awesome.
Swapnil Joshi
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One of the best online digital marketing course, very informative & practical sessions, and automation tools were awesome
online digital marketing course google review

3000+ Reviews

Frequently Asked Questions (FAQs) about Online Digital Marketing Course

Below are a few common and frequently asked questions regarding our online digital marketing course.
The classes of this online digital marketing course are going to be live on ZOOM.

Yes, you get access to the recordings of the online digital marketing course for 6 months. You also get access to all the study materials(PPTs, PDFs, e-notes, cheatsheets & knowledge-based videos) on the LMS for a lifetime.

You get access to all the study materials(PPTs, PDFs, e-notes, cheatsheets & knowledge-based videos) on the LMS for a lifetime.

The fee structure of the online digital marketing course is  ₹59,000 Incl. Taxes (₹4000 Assured Cashback) (Inclusive of GST). Offers Available To avail the offer, Contact us at 9513632705. (Can be paid in two installments)

Yes, we provide a guaranteed task-based internship with our parent concern agency – echoVME Digital. This is a task-based internship, and you will get exposure to live business & their working while you do your online digital marketing course.

The internship is for 1 month and is a part of the 4-month online digital marketing course where you will get to implement what you learn.

Our online digital marketing course is known to provide 100% placement assistance, and we have been able to place 500+ students with national and international brands. Making you industry-ready is our primary objective, and our placement cell is dedicatedly working for the same.

It depends on the post, location, and experience in the field of Digital Marketing. We have placed candidates who had an initial package of 25k per month, and there have also been candidates with a package of 50k to 60k per month.

In case you miss the classes, you can access the recordings from our private Facebook group, the access to which will be given to you when you join.

We are not affiliated with any university. We are official partners of Google and Facebook, and we believe in skill-based learning. Our online digital marketing course will teach you the nuances of the digital marketing domains.

This is not a PG or Diploma course. This is a professional course, and Digital Scholar offers the best digital marketing program with live case studies, agency-style learning, and a lot more!

Yes, practical learning is provided in Digital Scholar’s online digital marketing course. You will be having live projects, case studies, and trainer-curated assignments after each module.

Digital Scholar’s online digital marketing course is known to offer the best agency-based training. Our course module is extensive, and the students will get exhaustive digital marketing learning.

We have a Google Rating of 4.8 stars by 2,300+ students. And rating on Trustpilot is 4.6 stars by 620+ students. Our online digital marketing course has a high rating and excellent reviews compared to other courses.

The online marketing practice, usually referred to as digital marketing, uses digital channels such as search engines, websites, social media and the internet to provide advertisements to connect brands with potential customers with an exciting number of returns in terms of money. 

For years in the history of marketing, offline marketing and conventional techniques were used to promote brands or enterprises. However, as the number of people using the internet and social media has grown over the past ten years, digital marketing has recently hit an unanticipated peak.

While there are many goals and reasons for seeking Digital Marketing services, the important objective is the visibility of the brand and Return on Investment. With traditional marketing strategies and methods, the sum of money involved plays an important role. In contrast, marketing in the digital space, like social media and search engines, give the expected results with a lesser sum of money and time. 

Without a second opinion, practically all brands across the globe have an online presence and use digital marketing for advertising their products and services, either independently or through an agency, today. This transition in which the globe has begun to shift entirely towards the online space has happened due to the problems with viability in traditional marketing services that were faced largely in the past.

If you have closely noticed the transition from traditional trading to e-commerce trading services, the globe has faced a leap of evolution. Today, in the age of internet shopping for daily necessities, Digital Marketing services for a brand are something nobody can avoid.

The field of digital marketing is nevertheless constantly evolving. There are significant long-term opportunities as more businesses shift their marketing to digital. Technology is evolving and becoming more sophisticated. Thus, the work position will only evolve to reflect the new technologies that are always being introduced. But in order to survive on the ground, you'll have to keep up with the new tools and strategies. 

A recent survey by a famous statistics portal has mentioned that 58.31% of the total population of India is using social media platforms like Facebook, Instagram, Twitter and LinkedIn, which is 80,45,40,000 (eighty crores fourty five lakhs fourty thousand) social media users. It is a massive number, isn't it? It doesn't stop here. It is expected to rise by 10% in the next two years. Other than this, 1.67 lakh registered businesses are currently functioning. At the same time, a tremendous number of unlisted companies are also operating. Can you imagine the scope this brings for the branding and marketing service for the companies? It is obviously huge.

In contrast to earlier times, internet evolution has significantly influenced most evolutionary movements in recent decades, indirectly leading to a digital economy boom and generating significant global revenue. 

If you take a closer look at recent times, you might have heard anyone saying that digital marketing is one of the most important prerequisites in marketing any products/ brands in the 21st century. 

Let us first discuss the several reasons why you should consider doing a course in digital marketing today. 

  • The fundamental of modern marketing strategy is digital marketing.
  • Using digital marketing can improve your relationship with clients and prospects.
  • Revenue increases when the number of sales increases.
  • It aids in company branding.
  • It benefits your business to appear on search engine results pages (SERP).
  • Offers a variety of exciting work options.
  • It is simple to become accustomed to the marketing outlets.
  • Higher ROI (Return of Investment). 

Apart from these objective-oriented purposes, here are some real stats that can drive you towards a digital marketing course. 

It is expected that the market for digital advertising will spend $616.0 billion on advertising in 2023. Not just this, with a market volume of $260.00 billion by the end of 2022, Search Advertising will be the market's largest segment. 

Also, did you know that Facebook is used by 22% of the world's population? While 51% of users log into Instagram daily.

Besides the above-discussed points, we have more information for you to understand this better. 

  • The rapid growth of the digital market leading to potential job opportunities

The number of job opportunities that have risen in the last few years in the digital marketing space has touched a peak to what we could not have dreamt of.

  • Offers a wide range of job options

The roles of specialisation in digital marketing are numerous, and this opens a wide range of options for learners to choose their forte from. 

  • Simple to launch a new innovative business venture

Once you master the basic digital marketing skills, it will be easier for you to start your venture and implement the prevalent skills without the help of others. 

  • Lead generation is easier using the digital sales funnel

Since the businesses are sales focused, it is uncomplicated to drive sales for any/ your business through digital marketing

  • Easier to increase website visitors from digital markets

For any business to pull through and sustain itself in the market for a longer time, the help of experts is required; the rise in digital marketing has elevated the need for the versatility of skills. 

  • The shortfall in digital expertise 

A shortfall in digital expertise causes the inability to do a full task. But, you can advance your technological expertise by completing a digital marketing course. 

  • Versatility 

Since there is an insufficiency of experts in the field, you can master all the skills in every domain required for the expertise through a digital marketing course. 

  • Evolution in online advertising

Since different specialists work in a single organisation, you'll probably collaborate with people from different backgrounds and use novel approaches. 

  • Keeps you one step ahead of your rivals 

You'll have difficulty creating your strategy unless you keep up with the most recent market trends and try to apply them to your business. 

  • Certifications

You will undoubtedly have better work possibilities in this field if you have a certificate in digital marketing. Additionally, 60% of professionals believe that obtaining their online credentials has really aided them in grasping this incredible technology.

To know and understand better about the digital marketing courses at Digital Scholar, click here 

If you have read through the article, you will know the scope and advantages of doing a digital marketing course. So, if you’re interested in upskilling your career, upgrading your expertise, or even as a beginner, you can join the digital marketing course at Digital Scholar. The students we have trained so far come from different walks of life. 

Mostly they are college students, homemakers, entrepreneurs & working professionals.

College Students- College graduates of any major, can opt for a digital marketing course at digital scholar, as it will be the right course to kickstart a flourishing career. 

Homemakers - Homemakers who quit their jobs since they found it difficult to manage the house and work simultaneously or are interested in pursuing a career in digital marketing with some basic computer knowledge can join the course at Digital Scholar.

Business owners- If you’re a business owner who is looking forward to promoting business online all by yourself, you can master the skills to take your business to the next level, or if you’re seeking someone agency’s help; it is always good to know the basics of the field to be sure pf what you want for your business.

Freshers/ experienced digital marketers - Regardless of your years of experience as a digital marketer, it is important to upgrade your skills frequently to keep up with the digital trends that are coming up every other day. It is one of the most important reasons to get into this field. 

Whatever your background or educational qualifications, a digital marketing course is for you if you have the drive and motivation to learn and upskill yourself.

Sales and market professionals, business owners, freelancers, freshers, and anyone can acquire this valuable skill. Since it is all about advertising your product and understanding the market dynamics, a digital marketing course can be a valuable option for people looking to switch careers.

As said, usually, there is no specific age or time for learning as there are people of all ages learning at Digital Scholar. On an average, there are students between 18 and 30 more compared to other age groups while students come to learn until the age of 60 with us. This shows the tremendous interest people show in learning. 

From the industry perspective, it is always important to keep yourself updated with the trending tools and algorithms to excel in the field. So if you are already a digital marketer, there are 101 reasons to brush up on your skills.

At Digital Scholar, the highest number of people who join the courses are professionals who are trying to upscale themselves constantly.  

But this also depends on the basic criteria required to enrol for a digital marketing course like basic communication, social media knowledge and minimal computer knowledge.

There are two types of digital marketing courses offered at Digital Scholar, keeping in mind the benefit of the students. They are:

  • Online Course
  • Offline Course

Online Course 

Even though the practice of online learning was prevalent before 2020, this method has recently taken over the globe for many reasons like geography, the flexibility of time, accessibility worldwide, etc. Also, a major incident that contributed to this revolution is the Covid lockdown that has opened a different world called online learning for everyone worldwide. Just like working from home has become a revolution in the IT & Marketing industries, this study at your convenience is the revolutionary step the world has adopted for learning.

Digital Scholar offers an online course for those who prefer virtual classes for 4 months, with a two months internship program in the partnered digital marketing agency. 

Offline Course

Regardless of the numerous benefits that an online class has, some still prefer offline classes. Digital Scholar provides a course for them too.

Offline courses are offered at the institution in Chennai, where you can attend live classes.

These live classes give you in-person interactions with mentors, which sometimes can be missed during online classes.

Unlike other traditional or professional courses offered through government or private institutions, digital marketing courses can be availed through online courses regardless of where you are in the world. This also offers great scope for learning from Industry experts. 

There are various reasons for choosing online classes over offline classes these days. Let’s take a quick look at them. By the end of this, you will know why it is better to choose the online learning method.

When it comes to online education, teachers can simply instruct their students in virtual classrooms. Students can easily access educational resources from any location as long as they have an internet connection. In their online classrooms, teachers can use various online learning resources, including videos, audio, animations, virtual whiteboards, virtual conference rooms, and live chats with students.

Accessibility of resources-

Accessing online classes from anywhere in the world is one of their best features. By simply checking in from any location, students may access study resources from the comfort of their own homes. The ability to attend lectures from anywhere has been made possible by apps like Zoom and Microsoft Teams. In addition, there are no transportation fees involved for the students. Online courses, therefore, have the distinct advantage of location flexibility too.

Flexibility of time-

The greatest benefit of online learning is its flexibility. It allows the students to choose their own learning pace without feeling hurried. Students will have access to recorded videos and online reading materials, so they may easily attend classes whenever convenient. Additionally, it enables them to work on their assignments or research at their own pace while taking their time to understand the material fully.  

Student-teacher interaction- 

There is a lot of involvement between students and teachers, contrary to the prevalent notion that there is minimal connection between them in online learning. Online classes allow for constant student-teacher communication from any time and location. Online classrooms also allow for two-way conversation, which significantly affects learning. Both synchronous and asynchronous student-teacher interaction is possible in online classes.

Despite the fact that there are many reasons why you should enrol in a digital marketing institute, the process is not as complex as you might initially believe. 

The basic steps involve,  

  • Enquiry
  • Counselling
  • Joining classes

The first step is to enquire about the information or specifics needed to comprehend the courses offered by Digital Scholar. For inquiries, you may reach us at +91 9513632705 or via email at

Our academic counsellors will get in touch with you after reaching out to them and help you understand and select the best course for your needs.

The second step involves receiving a payment link, where you can make your initial payment to reserve your seat. Then, Hola, you'll enter the ideal place to master digital marketing.

You can select a convenient joining date once the payment passes through.

However, a student should meet certain requirements before enrolling in a digital marketing course at Digital Scholar. They are:

  • Basic familiarity with social media
  • Simple computer abilities
  • Basic English-language Interaction

There are many categories of Digital Marketing. But Search Engine Optimization, Pay-Per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing are the eight key categories that make up digital marketing in the current market.

Let’s take a brief look at these types prevalently used for marketing online.


The Forerunner that yields long-lasting results is SEO. SEO aims to raise a company's position in Google search results, which will subsequently increase traffic from search engines to the company's website. To do this, SEO marketers look up the terms people use to seek information online and include them in their own material. 

The content on your web pages, the way other websites link to you online, and the structure of your website are just a few examples of the numerous components that make up SEO.

So what may be done to enhance a website's SEO? The fact that the answer to this question always depends on search engines and their most recent algorithm is something that makes SEO tough, and it's crucial to grasp. 

Pay Per Click 

Secondly, PPC is a method of boosting search traffic to a website for a business, much like SEO. Pay-Per-Click describes boosted search engine results and paid adverts. This type of digital marketing is transient, so once you stop paying, the advertisement disappears. 

Pay-per-click commercials include those that appear at the top and sides of search results pages, those that appear while you are browsing the web, those that appear before YouTube videos, and those that appear in mobile app promotions. 

Email Marketing

Despite the rise of social media, smartphone apps, and other platforms, email is still one of the most efficient marketing strategies. It might be a component of a content marketing plan that offers consumers value and, over time, turns audiences into customers. Still, email marketing experts are skilled in creating effective campaigns, determining the best way to contact an audience, monitoring consumer interactions and data, and formulating strategic decisions based on that information.

Affiliate Marketing

Affiliate marketing, also known as influencer marketing, has gained popularity among many businesses to bridge the gap between customers and businesses as online marketing has grown in importance. What is affiliate marketing, though?

The increasing prominence of industry insiders and social media influencers are used in affiliate marketing. The company will collaborate to advertise goods or services with these outside influencers in exchange for payment. Influencers will interact with their followers through articles, blogs, or videos while working together to increase revenue and generate new leads for the company.

Content Marketing

The most interesting type of marketing is content marketing, where you can test the waters.

To raise brand awareness, content marketing uses narrative and information sharing. The ultimate objective is to persuade the reader to step towards becoming a client, such as asking for more details, joining an email list, or completing a purchase. In addition to blog entries, "content" can refer to podcasts, digital videos, white papers, and other resources. 

In general, it should put the customer's needs first and foremost, rather than focusing solely on brand promotion or trying to close a deal. Instead of focusing mainly on closing a single sale, content marketing aims to establish a long-lasting, trustworthy relationship with the brand audience. 

Content marketing also is a means to combine SEO search phrases into new website information, and the resulting content can be shared as social media postings and in email marketing newsletters. Content marketing complements other forms of digital marketing as well. 

What your clients are looking for when they visit your website may be learned a lot by looking at the stats for your content marketing. What kind of content keeps visitors on the website longer and encourages further exploration? What types capture their interest before they leave? These analytics pave well for well-driven content for the upcoming marketing strategies.

Mobile Marketing

This particular form of digital marketing is concentrated on connecting with your target market via their smartphone or tablet. Mobile marketing reaches consumers through text messaging, social media, websites, email, and mobile applications. Marketers can create offers or exclusive content that are specific to a place or moment in time, such as when a customer visits a store or an event. 

According to a survey done by a famous survey company in the US in February 2022, 46% of the participants said they use their phones for personal purposes for five to six hours every day. In addition, 22% claimed they use their phone for longer than 3 hours daily. Mobile users worldwide spend approximately 40 minutes per day using social media applications, with Facebook and Instagram having the biggest audiences. 

Marketing Analytics

One of its key benefits is that digital marketing is incredibly trackable and measurable. Coupons and other direct mail promotions were once the sole trackable marketing materials. You could tell the message had an impact if the customer used the coupon. But today, with the use of analytics, marketers can monitor user activity at a very micro level, including how frequently users click links, how long they stay on websites, how frequently they receive emails, and much more.

Marketers must be able to fully comprehend the significance of the data and how it should guide strategy. 

This not only enables marketers to learn from consumer behaviour and modify future marketing messages, but it also enables them to show the business their value. A key aspect of a digital marketer's role is to comprehend all of this data and use it to inform strategic decisions; this distinguishes them from their conventional counterparts. 

Last but not least, the one that comprises every activity done online is discussed below. 

Social Media Marketing

This involves more than just writing content for social media platforms and answering comments.

An afterthought rather than a planned effort is required for steady success in digital marketing. As you would know, consistency is key in digital marketing; numerous online tools for automating and scheduling social media postings can help maintain consistency. Still, marketers should use automation as a tool rather than a "set it and forget it" approach. Users will soon discover that if there isn't a real person behind the posts.

The use of social media should not be done in isolation from other marketing activities. To ensure that every aspect of the business delivers the same story, social marketers must collaborate with the company's larger marketing team to coordinate their messaging across both online and offline media. 

Analytics is a key component of social media marketing. Additionally, social media marketers must be proficient at evaluating the success of their postings and developing plans based on the information. Before using your new technique, it's critical to gauge how well your present social media posts are functioning.

As we have discussed the requirements to join a digital marketing course earlier, Let's check out the scope that the industry has in the upcoming years for you to decide on the same. 

Firstly the roles in a digital marketing division that the employees possess. Depending on the agency's services, the teams will have several roles, from interns and executives to managerial associates. The major divisions in any digital marketing company depend solely on the services they offer. Suppose the brand/ business does in-house marketing services for themselves. In that case, the employees will be working for the products/services of the brand, while the employees in any agency will be working for products and services of multiple brands or businesses. 

While we talk about the scope, there are so many reasons why you should consider digital marketing as your career; let's talk about the numbers next to help you understand them better. 

The salary package for digital marketers might vary from company to company. Still, with a skilful certification, you avail yourself of a package of 4,00,000 LPA on average as an entry-level employee. 

But there is more to this. As a skilled digital marketer, you can be various other things too.

Become a YouTuber:

You can decide to specialise in a certain niche and become a full-time YouTuber. You should put your attention on creating high-quality material and expanding your YouTube viewership. You can start earning money with YouTube monetisation as you begin to gain subscribers and viewers.

Begin your freelance journey:

Offering your services to clients on a freelance basis is the idea. You can expand your clientele abroad while working from home or in an office. A great place to start a career in freelancing is one of the many online freelance services like,, etc.

Earn with Affiliate Marketing & AdSense: 

You can launch your blog, website, or application in a particular area of interest and put a lot of effort into growing traffic and viewers at first. You can earn a good revenue with AdSense and affiliate marketing strategies after obtaining quality traffic. Most experts create micro-niche websites that concentrate on particular subjects to attract quality visitors.

Start a Professional Blog:

Many digital marketing experts decide to pursue blogging as a full-time career. Most professionals have successfully transitioned into their chosen field as bloggers via hard work and devotion. By using affiliate marketing and advertising techniques, bloggers can make money. Most bloggers with 1-2 years of experience can make between $100 and $1000 per month. Leading celebrities who blog make upwards of $10,000 each month.

Projecting Digital Marketing Industry Growth Trends in 2022-23

According to statistics, Indian digital marketing traffic is anticipated to increase 291 times from 2005. In terms of digital marketing channels, 22% of people on the planet use Facebook. Additionally, 51% of Instagram users log on daily. These are mere stats to make the audience understand. But with the improved technologies rising to market every day, various of them will take over the existing ones completely by 2023. Let’s have a glimpse of them here. 

Artificial Intelligence:

Artificial intelligence (AI) being a cutting-edge technology with a wide range of possible marketing applications; it is also used for customer service, advertising, and content marketing these days. 

Also, did you know that by 2030, artificial intelligence will enhance the global GDP by up to 14% and provide the biggest commercial potential for businesses, industries, and nations? This implies that latecomers to AI will face fierce competition within the following few years.


By 2023, chatbots will have taken over the market by 95% or completely. This artificial intelligence-based system employs instant messaging to speak with clients or website visitors in real time. Businesses will save more than $8 billion a year as a result, and this sum is enormous, isn’t it?

Worldwide, a large number of people favour employing chatbots as their responsive platform for round-the-clock service. Recall your full history of purchases with great accuracy, primarily for answers. But most frequently, these are employed to provide simple answers or support users in carrying out easy tasks, not for a long-term conversation between the business and the consumer. 

Video Marketing:

One of the most notable and significant marketing trends today is video marketing, which is expected to last for the next 5 to 10 years. The most interesting statistic is that 70% of customers claim to have learned about a business through watching its brand-promotional video on various marketing channels.

In addition to this, 52% of shoppers feel that watching product videos increases their confidence when making online purchases.  

Speaking of video marketing, there are other ways to drive traffic besides YouTube, as you can start a live broadcast on Facebook, Instagram, or LinkedIn or post a little video there.

Augmented or Virtual Reality:

Advertisements using augmented reality are among the most popular marketing tools in the market today. With the help of this, you can add static or artificial environments, which would integrate the offer with the buyer's reality.

One of the top trends of 2023 is this one, while the global market of this technology will boom in multi-folds in just 4 years.

Voice Search: 

"Alexa, find the best restaurant near me" has been a saviour for most of us. See how simple our lives are?

Speaking of statistics, by the end of 2022, the number of shoppers using voice search choices is expected to increase from the current 83 million to 168 million. Additionally, 31% of smartphone users worldwide will use voice-activated search tools like Siri, Alexa, and similar services. 75% of all enquiries will also be voice-based by 2023.

Businesses must constantly concentrate on their marketing outreach initiatives when optimising voice search engines. This lets you learn more about the people in your target market who might use your terms in voice searches. It is important to concentrate on long-tail keywords as well. This is due to the likelihood that the searchers' questions will be more specific.

Apart from future growth, numerous companies in India are currently moment marketing to be pioneers in the digital marketing space. For example, companies like Zomato, Durex, and Amul are the most important ones. 

The Accelerating Demand for Digital Marketing Courses in India

To put forth the most important perspective to the question of “what is the demand for digital marketing courses in India?” will be answered well if you can read the factual data below.

With the rise of Digital Marketing companies across the world, there is a huge demand for skilled digital marketers, but people with the right knowledge of the trending and updated tools are very few. So the demand for skilful digital marketing courses in the country has hiked over the course of a few years. 

Generally, there are two different ways to learn digital marketing. One is through work experience, where you get exposed to the right skills and tools over the years, and the time taken to reach the senior roles in the industry is relatively higher.

The second and most recommended way is to enrol in a certification course that can help you achieve your career goal in a shorter span with an understanding of all divisions in digital marketing and excel among your peers.

As a renowned digital marketing institute, Digital Scholar has trained a large number of aspiring digital marketers from some of the distinguished companies in the country, like IBM, Murugappa, Philips, Ramco Industries, Amway, Hindustan Times, HP, etc. You can find the right course that suits your needs at Digital Scholar and become an expert digital marketer.

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