Myntra case studay - digital marketing strategies

Case Study On Myntra’s Digital Marketing Strategies [Download PDF]

Myntra is an online shopping destination that offers a hassle-free and convenient shopping experience. It has a wide range of products from top brands and designers, making it the perfect place to shop for your fashion needs. The website is easy to navigate, and the checkout process is quick and simple. Delivery is fast and reliable, and returns are easy to process. Here is the case study of Myntra's digital marketing strategies with a pdf to download. Read on to explore some amazing marketing strategies

Table of Contents

Myntra, an online fashion retailer recently updated its logo. The new Myntra logo is a simplified version of the previous logo, with the words placed within a rectangle.

The new Myntra logo has been designed keeping in mind the company’s aim to make shopping for fashion more personal and intimate. The new logo is also a part of Myntra’s rebranding exercise, including revamping the website and app interface.

Myntra's Online Marketing Strategies

The old Myntra logo was widely criticized for being too complex and busy. The new logo is a marked improvement and is more in line with contemporary design trends.

Myntra logo history

What do you think of the new Myntra logo? Let us know in the comments below.

About Myntra’s [History]

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, India. The company was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena, focusing on the personalization of gift items.

Myntra CEO & Co-founder - Mukesh Bansal

Myntra focused on selling personalized gift items. In 2010, it shifted its focus to the online retailing of branded apparel.

Myntra website marketing strategy

By early 2014, Myntra was considered one of India’s largest e-commerce sites in terms of revenue, with annual sales close to ₹1,000 crores (US$150 million).

In May 2014, Flipkart acquired Myntra in an all-cash deal worth ₹2,000 crores (US$300 million).

As of 2018, Myntra had merged with Flipkart’s main mobile app and was available as an app on Google Play and Apple’s App Store.

Myntra, an online fashion retailer is having a sale on clothing and accessories.

The website was originally designed to promote Fastrack Watches and Being Human brands. Brands like Puma, Adidas, and Reebok are up for grabs at a discount of 30 – 70%.

Myntra e-commerce fashion retailer

Customers can avail of a flat Rs 400 off + free shipping on their first order using the Myntra coupon code MYNTRA300.

**Important Note**

The coupon discount & the free shipping options for the first order vary time-to-time. That means it depends on the demand for the brand “Myntra”.

Following that, the firm grew to be unstoppable and exploded in popularity, quickly becoming one of the most popular online fashion destinations in the country.

Myntra’s incredible success story is a true rags-to-riches tale. The company had started in a small apartment in Bengaluru with just three employees. Today, it is one of India’s most popular online shopping destinations, with over 1,000 employees.

Myntra has come a long way quickly and is now one of the leading fashion e-commerce companies in the country.

Thanks to its convenient online shopping platform and a huge selection of products, Myntra is the go-to destination for fashion-savvy shoppers in India.

Myntra has established itself as a brand that delivers high-quality products and outstanding customer service with innovative marketing methods by establishing itself as a go-to destination for fashion in India.

Myntra Profile

Type of SiteE-Commerce
FoundersMukesh Bansal, Ashutosh Lawania, and Vineet Saxena
CEONandita Sinha
Parent CompanyFlipkart
SubsidiariesFitiquette, Roadster
Area ServedIndia
Operating Revenue35.01bn INR (FY 2021-2022)
Customer Care080 6156 1999

What Can Marketers Learn from Myntra’s Marketing Strategies?

Myntra is one of the leading online shopping destinations in India. The company was founded in 2007 to make fashion accessible to everyone. Myntra has over 2000 brands and 3 lakh products on its platform.

categories Myntra

The firm offers a wide range of products for women, men, and kids. Myntra is known for its great discounts and easy return policy.

Myntra’s Marketing Strategy is Based on The Following Pillars:

1. Creating a Strong Brand Identity

The company has built a strong brand identity by positioning itself as a one-stop shop for fashion. Myntra’s logo and tagline – ‘Be fashionable’ – are widely recognized.

Myntra has also created a strong social media presence, with more than 2 million followers on Facebook and Twitter.

2. Offering Great Discounts

Myntra offers heavy discounts on its products, which is one of the main reasons for its popularity. The company also has an easy return policy, which adds to the customer’s convenience.

Myntra discount marketing strategy

3. Creating A Personalized Shopping Experience:

Myntra offers a personalized shopping experience through its ‘Style Dashboard’ feature to its customers. This feature allows customers to save their preferences and get recommendations based on their tastes.

Myntra personalized shopping experience strategy

Myntra social media offer strategy

4. Emphasizing Customer Service

Myntra provides excellent customer service, which is one of the key drivers of its success. The company has a dedicated call center to resolve customer queries and complaints.

Myntra provides excellent customer service

Myntra’s marketing strategy has helped it become one of India’s leading online shopping destinations.

Myntra’s Target Audience Demographics

Audience composition can reveal a site’s current market share across various audiences.

Myntra is an online fashion and lifestyle store that caters to a target audience of young, fashion-conscious individuals aged 18-34.

Surprisingly, Its customer base is predominantly male, located in urban areas, and has varying income levels. Its audience distribution is 56.51% male and 43.49% female.

Myntra’s customers are interested in fashion, trends, and unique products that are not available in traditional retail stores.

The platform aims to provide convenience and variety in the shopping experience, making it a popular destination for young professionals, college students, and teenagers in India.

Overall, Myntra’s target audience is made up of diverse individuals with a shared passion for fashion and a desire for a personalized and convenient shopping experience.

Myntra's Target Audience Demographics

What Are Myntra’s Digital Marketing Strategies?

A digital marketing plan is a strategy that uses the most up-to-date technology and methods to promote your company online. The advantages of a prominent internet presence are numerous, extending from higher customer engagement rates to greater brand recognition to improved productivity as employees may work remotely when needed.

However, with so many tools and services accessible to modern marketers, picking which ones are appropriate for your company and how to incorporate them all may be difficult and time-consuming.

We’ll look at one of India’s most popular online retailers- Myntra, and explore their various digital marketing strategies.

1. Content Marketing

Myntra has a very active blog that covers a broad range of topics related to fashion, lifestyle, and trends. In addition to featuring original content, the blog also curates’ content from other sources, which helps to broaden its appeal. The blog is updated regularly, with new posts appearing several times a week.

This strategy has helped make the Myntra blog one of India’s most popular fashion blogs. In addition to the blog, Myntra also maintains an active presence on social media, where they frequently share links to new blog posts.

Myntra fashion blog - content marketing strategies

This helps ensure that their target audience is always aware of the latest content, engaging them with the Myntra brand.

Myntra influencer marketing, review blogs

Myntra also uses content marketing to build relationships with other brands and influencers

For example, they have collaborated with popular Indian YouTube personalities to produce fashion-related videos. This type of content helps promote Myntra to a wider audience and helps build trust and credibility for the brand.

Myntra's collaboration with youtube influencers

2. Social Media Marketing

Myntra is very active on social media, with accounts on all the major platforms, including Facebook, Twitter, and Instagram.

They use social media to share links to new blog posts, announce sales and discounts, and promote new products.

Myntra's social media marketing campaign

Myntra also frequently runs social media campaigns, such as the recent #MyntraxHrx #Fitness campaign on Facebook.

Myntra Hrx social media campaigns

This campaign encouraged users to shop the best of HRX fitness gear at amazing discounts and prepare to become the best version of themselves being featured on the Myntra website.

Such campaigns help create a sense of community around the Myntra brand and serve as a source of user-generated content for marketing purposes.

3. Search Engine Optimization

Myntra also uses search engine optimization (SEO) to ensure that its website appears as high as possible in the search results for relevant keywords.

This is achieved by using relevant keywords and phrases in the website content and the tags and descriptions for each page.

Myntra also has many backlinks from high-quality websites, which helps to improve its SEO ranking.

4. Paid Advertising

Myntra also uses paid advertising to promote its website and products.

They use various methods, including pay-per-click (PPC) advertising, display advertising, and retargeting.

Myntra also uses ad extensions, such as product listings, to make its ads more relevant and informative for potential customers.

Myntra paid advertising strategy

Using paid and organic strategies, Myntra can reach a wide audience and effectively promote its brand.

5. Email Marketing

Myntra also uses email marketing to stay in touch with its customers and announce new sales and discounts.

They use a variety of email templates, such as abandoned cart emails, to encourage customers to complete their purchases.

Myntra email marketing strategies

Myntra also sends out regular newsletters, which provide customers with information on new product releases, upcoming sales, and exclusive discounts.

Myntra special day email marketing campaign

Myntra can stay in touch with its customers and promote its brand effectively by using email marketing.

6. Affiliate Marketing

Myntra also uses affiliate marketing to promote its website and products.

They have a wide range of affiliate partners, including popular bloggers and influencers.

Myntra also offers a variety of affiliate programs, such as the Myntra Affiliate Program, which provides commissions for sales generated from referrals.

Using affiliate marketing, Myntra can effectively reach a wide audience and promote its brand.

Myntra is a popular online shopping destination for fashion lovers in India. In addition to selling clothes, shoes, and accessories, Myntra is also known for its effective marketing campaigns.

Myntra’s Website Strategies Case Study

Myntra is an Indian online fashion and lifestyle e-commerce portal founded in 2007. The company sells apparel, footwear, lifestyle accessories, beauty products, and home accessories. As of 2020, Myntra has over 2500 brands and 2.5 lakhs+ styles available on its website.

Myntra's website promotion strategies - case study

They are Myntra focused exclusively on personalizing products in the early days, allowing users to design their T-shirts.

However, the company has since expanded its offerings to include a wide range of products from leading Indian and international brands.

Myntra frameworks

Myntra has a clean and user-friendly website design that makes it easy to browse and find the products you’re looking for. The website is also well organized, with different sections for different types of products.

Myntra offers many features that make it a great shopping experience. For example, you can filter products by price, discounts, brand, size, and more.

Myntra's website optimization strategy

 You can also add items to your wishlist to save them for later.

Myntra has a product wishlist option

Myntra also has a great return policy, which allows you to return products within 30 days of delivery. If you’re not satisfied with a product, you can exchange it for something else.

Myntra has 30 days return policy
Myntra's return & exchange policies

Overall, Myntra is a great online shopping experience. The website is easy to use, and there are a lot of great features that make it a great choice for shopping for fashion and lifestyle products.

Myntra’s Social Media Marketing Strategy Case Study

Here are some key aspects of Myntra’s social media marketing strategy and what we can learn.

As one of India’s leading online fashion retailers, Myntra has built up a massive social media presence. In particular, they have utilized Facebook, Twitter, and Instagram to great effect.

Let’s take a look at some of the key aspects of Myntra’s social media marketing strategy:

1. Focusing on Visual Content

As a fashion retailer, Myntra must focus on creating visually appealing content. After all, fashion is all about visual appeal.

Myntra’s social media posts are packed full of high-quality images and videos. This helps capture users’ attention and ensure that their content stands out in a crowded feed.

myntra  instagram

2. Utilizing User-Generated Content

Myntra also makes use of user-generated content (UGC) to great effect. UGC is a powerful social media marketing tool as it helps build trust and credibility with potential customers.

Myntra - ugc

Myntra encourages its customers to share photos of themselves wearing the latest Myntra clothes and accessories. This UGC is then shared across Myntra’s social media channels, reaching a wider audience.

3. Running Engaging Social Media Campaigns

Myntra regularly runs social media campaigns to engage its audience and promote its latest products.

For example, they recently ran a ‘Myntra Fashion Challenge’ campaign, encouraging users to share photos of themselves wearing Myntra clothes. The best images were then rewarded with Myntra vouchers.

Myntra’s social media campaigns are always creative and engaging, helping to increase brand awareness and drive sales.

4. Offering Exclusive Deals and Discounts

Myntra also uses social media to offer exclusive deals and discounts to its followers. This is a great way to encourage customers to shop with Myntra, as they know they can get a great deal.

Myntra regularly runs social media campaigns offering discounts and vouchers to its followers. For example, they recently ran a campaign #MyMyntraLook offering to be featured on Myntra Studio. 

The lucky one to get featured and also stand a chance to win a Myntra Gift voucher worth Rs.1000. All they have to do is just click your @myntra look, and post it on Instagram tagging Myntra using #MyMyntraLook

myntra instagram my myntra look

5. Providing Excellent Customer Service

Myntra’s social media team also provides excellent customer service, responding to queries and complaints quickly and efficiently.

This is vital for any business, as customers expect to be able to get help and support when they need it. Myntra’s social media team does a great job of providing this, helping to build trust and credibility with their audience.

myntra  support

Overall, Myntra’s social media marketing strategy is very effective.

Myntra’s Facebook Marketing Strategy

In the past decade, online retail in India has been booming. In 2016 alone, e-commerce sales in the country reached $17.8 billion and are expected to grow to $38.5 billion by 2021, according to Forrester Research.

Myntra, one of India’s leading online fashion retailers has been at the forefront of this growth. The company was founded in 2007 and acquired by Flipkart in 2014 for $330 million.

myntra  facebook  marketing strategies

Myntra’s success can be attributed to many factors, but its strong focus on social media marketing has been one of the most important.

Myntra was an early adopter of social media in India and has used it effectively to build its brand and drive sales. Myntra’s social media strategy and what lessons marketers can learn from it.

Myntra’s Facebook strategy can be divided into three main phases

Phase 1: Growing the fan base

Myntra’s early Facebook strategy was all about growing its fan base.

The company ran several competitions and campaigns that encouraged users to like its page. It also invested heavily in Facebook advertising to promote its page to a wider audience.

As a result, Myntra grew its fan base from 100,000 to 10 million in two years.

myntra  facebook  marketing strategies levis

Phase 2: Engaging the fan base

Once Myntra had built a large enough fan base, it shifted its focus to engagement.

The company started creating more shareable and interactive content to encourage users to comment, like, and share. Myntra also began using Facebook Live to connect with its fans in real-time.

This strategy paid off, and Myntra’s engagement levels soared. The company’s posts were averaging more than 100,000 interactions per month by 2016.

Phase 3: Driving sales

Myntra’s ultimate goal has always been to drive sales, and its social media strategy has evolved to reflect this.

These days, a significant portion of Myntra’s Facebook content is dedicated to promoting its products and special offers. The company has also started using Facebook ads more aggressively to drive traffic to its website and app.

So far, this strategy has been working well for Myntra. The company reported that social media was responsible for 20% of its traffic and 30% of its orders during the 2016 festive season.

Myntra’s Twitter Marketing Strategies

Myntra is one of the leading online fashion retailers in India. Thanks to its innovative marketing strategy, the company has been very successful in recent years. One of the key elements of Myntra’s marketing strategy is its use of social media, specifically Twitter.

myntra Twitter marketing strategies

Myntra has successfully used Twitter to promote its brand and products. The company has a well-defined strategy for its Twitter marketing.

Myntra Uses Twitter for These Reasons

1. Engage with customers

Myntra uses Twitter to engage with customers and resolve customer queries and complaints. The company has a dedicated customer care team that responds to tweets from customers.

myntra Twitter comments

2. Promote products and offers

Myntra uses Twitter to promote its products and offers. The company regularly tweets about new arrivals, discounts, and special deals.

Myntra post

3. Build brand awareness 

Myntra uses Twitter to build brand awareness. The company tweets about its products and services and general information about the fashion industry.

myntra  build brand awarness

4. Generate leads 

Myntra uses Twitter to generate leads. The company tweets about its products and services and special deals and offers.

Myntra’s Twitter marketing strategy is clearly defined and well-executed. The company uses Twitter to engage with customers, promote its products and offers, build brand awareness, and generate leads. 

myntra  generate leads

Myntra’s Twitter marketing strategy is a great example for other businesses to follow.

Myntra’s Instagram Marketing Strategies

The company has been very successful in recent years in sales and growth. A large part of this success is due to Myntra’s effective marketing strategy, which has made the most of social media platforms like Instagram. 

We will look at what Myntra has been doing right in its Instagram marketing strategy and what lessons can be learned from it.

myntra  instagram marketing strategies

Myntra’s Instagram marketing strategy has three main pillars:

1. Content

Myntra posts a mix of photos and videos on its Instagram account, focusing on fashion and lifestyle content. The company uses attractive visuals to showcase its products and highlight the Myntra brand. Myntra also uses creative captions and hashtags to engage with its audience.

myntra content

2. Engagement

Myntra is very active in responding to comments and questions from its followers. The company also runs regular competitions and giveaways, which helps to increase engagement.

myntra  common q and a

3. Community

Myntra has built a strong community on Instagram, with a loyal following of fashion enthusiasts. The company regularly interacts with its followers and features user-generated content on its account.

Myntra has built a strong community on Instagram

Myntra’s Instagram marketing strategy is working, with the company achieving impressive growth in recent years. 

By following the three pillars of content, engagement, and community, Myntra has built a strong presence on Instagram and reached a wider audience.

Myntra’s SEO Strategy

Myntra, an Indian e-commerce company specializing in fashion and lifestyle products has been one of the biggest success stories in the Indian internet space. In a highly competitive market, Myntra has grown rapidly and become one of the leading online fashion retail space players.

Myntra -SEO

Mynta’s India website has a domain authority of 67 and 2,171,627 organic keywords.

A large part of Myntra’s success is its strong SEO strategy. Some of the key aspects of Myntra’s SEO strategy and what we can learn from it.

Myntra has a very strong focus on keyword research. They have a dedicated team that constantly works on finding the right keywords to target. This has helped them gain a large share of the organic traffic.

top organic keywords

Myntra is getting 16.2 % traffic for their brand names and 83.3% of the traffic is coming from SEO.

branded vs non-branded

Myntra also does a great job of optimizing its website for these keywords.

They have a well-organized website structure and relevant product pages. This makes it easy for search engines to index their website and rank it high for the targeted keywords.

Compare to Myntra’s competitors like





and many others Myntra has higher organic search traffic.

Myntra -mapping

Myntra has also invested heavily in link building with 5.1 Millon backlinks. They have a large number of high-quality backlinks from popular websites. This has helped them achieve a higher search engine ranking.

myntra traffic

Myntra’s SEO strategy is a great example of how to achieve success in a highly competitive market. By investing in keyword research, website optimization, and link building, they have achieved a leading position in the Indian online fashion market.

Myntra’s Email Marketing Strategy

Email marketing is one of the most effective ways to reach out to your target audience. However, it can be tough to get right. Let us look at Myntra’s email marketing strategy and what lessons we can learn from it.

Myntra is an Indian e-commerce company specializing in fashion and lifestyle products. The firm was launched in 2007 and is headquartered in Bengaluru, India. Myntra has over 20 million registered users and sells products from over 2000 brands.

myntra -coupon

Myntra’s email marketing strategies are based on personalization, relevance, and timing.

1. Personalization

Myntra’s email marketing campaigns are highly personalized. The company uses data from its customers’ past behavior to send them highly relevant and targeted emails.

For example, if a customer has recently viewed a product on the Myntra website but didn’t purchase it, they might receive an email with a discount offer for that product. Myntra also uses data from customer interactions with its app to personalize emails.

myntra - post

2. Relevance

Myntra’s email marketing campaigns are also highly relevant. The company uses data from customers’ past behavior to send them emails with products they are likely interested in.

For example, if a customer has recently searched for “men’s shoes” on the Myntra website, they might receive an email with discounts on men’s shoes. Myntra also uses data from customer interactions with its app to send relevant emails.

3. Timing

Myntra’s email marketing campaigns are timed to perfection. The company uses data from customers’ past behavior to send them emails at the time when they are most likely to engage with them.

For example, if a customer is most active on the Myntra app in the evening, they will receive an email with discounts and offers. Myntra also uses data from customer interactions with its website to send emails at the time when they are most likely to engage with them.

Myntra's email marketing campaigns are timed to perfection

Myntra’s email marketing strategy helps marketers understand how important it is to personalize the relevance and timeliness of their email marketing campaigns. 

By following Myntra’s lead, marketers can create highly effective email marketing campaigns to engage and convert their target audiences.

Myntra’s Mobile Marketing Strategy

Mobile marketing is one of the most effective ways to reach out to customers and promote your product or service. However, with so many different mobile marketing strategies, it can be not easy to know which one is right for your business.

One of the most successful mobile marketing campaigns was launched by the Indian e-commerce company Myntra. Myntra’s mobile marketing strategy focused on personalization and providing a seamless customer experience.

Myntra Mail

Myntra’s mobile app was designed to be extremely user-friendly and personalized for each customer. The app would learn the customer’s preferences and suggest products they might be interested in. This made it easy for customers to find what they were looking for and led them to discover new products they might not have considered otherwise.

mynta - mobile marketing

Myntra’s mobile marketing strategy was so successful that it helped them achieve a 40% increase in sales. It also led to a significant increase in customer loyalty and brand awareness.

myntra mobile marketing

There are a few key lessons that businesses can learn from Myntra’s mobile marketing strategy

1. Personalization is key: Personalization, ease of use, and a focus on the customer experience are all important factors in a successful mobile marketing campaign.

2. Make it easy for customers to find what they’re looking for: Customers should be able to find the products they’re interested in easily.

3. Consider using new technologies: Myntra’s use of personalized recommendations and a focus on seamless customer experience was made possible using new technologies.

4. Be prepared to adapt: Myntra’s success shows that even the best-laid plans can change, and businesses need to be ready to adjust their strategies as necessary.

5. Make it easy for customers to find what they’re looking for: Customers should be able to find the products they’re interested in easily.

6. Keep track of your results and adjust your strategy accordingly: Myntra increased sales by 40% with its mobile marketing strategy. Businesses should keep track of their results and adjust their strategy to achieve their desired outcomes.

The Myntra mobile marketing strategy is a great example of how businesses can use mobile technology to reach and engage with their customers.

Businesses can create their own successful mobile marketing campaigns by following these lessons.

Learning from Myntra’s Top Digital Marketing Campaigns 

In the past few years, Myntra has been consistently running successful digital marketing campaigns. Some of these campaigns have even become case studies for other marketing professionals.

We will look at some of the most successful digital marketing campaigns run by Myntra and try to learn from them.

1. The Big Fashion Gig

This campaign was run by Myntra in 2015 and was a grand success. The campaign aimed to get more people to shop for fashion online. 

To do this, Myntra collaborated with several celebrities and fashion bloggers to create videos promoting the benefits of shopping for fashion online. The campaign was a huge hit and resulted in a significant increase in traffic to Myntra’s website and app.

What is the Learning from Myntra Fashion Gig Campaign?

The Learning from Myntra Fashion Gig Campaign was an initiative by the online fashion retailer Myntra to crowdsource design ideas from the Indian creative community. The aim was to get fresh perspectives on fashion and trends and create a more democratic platform for fashion designers in India.

According to the campaign, customers will be able to shop for new styles of clothing and accessories at competitive prices in three days.

Hrithik and Deepika will provide exclusive hand-picked looks for the three days, with Hrithik’s fitness and fashion secrets and Deepika’s beauty tips and tricks being revealed throughout the campaign.

Myntra has worked with Bollywood celebrities and cricketers such as Anusha Dandekar, Virat Kohli, Yuvraj Singh, and Mahendra Singh Dhoni to create exclusive ranges.

Several brands will be available during this period, including Dorothy Perkins, Next, Aeropostale, Forever 21 Men, Clinique, Bobbi Brown, The Body Shop, and Lancome.

The sale will also feature a range of Indian and international fashion labels such as Anouk, AND, Globus, Harpa, Jealous 21, and Vero Moda.

Scheduled events include Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycles and More, and Glam Night Out.

Myntra will also offer discounts and deals on its products during the campaign.

However, the latest edition will be driven by fashion, brands, aesthetics, designs, and trends in the F&F industry. The Indian youth is the most important consumer for the company, and this age group is highly active on social media, making it the ideal platform to reach out to them.

Myntra believes that the campaign will help it connect with its target audience and understand its fashion needs better.

The company plans to use the insights gained from the campaign to improve its product offerings and create a more personalized shopping experience for its customers.

 2. Myntra End of Reason Sale (EORS) Campaign

It’s been a little over a month since the end of the Reason Sale campaign, and we could finally start to see some insights and data come in about the campaign.

Here Are Some Insights From The Myntra End of Reason Sale (EORS) Campaign

Here’s a quick overview of what we learned from the campaign.

1. The power of a good sale

The Myntra End of Reason Sale was a huge success, with over 10 million products sold throughout the 10-day sale. This was a 50% increase in sales compared to the previous year, all thanks to the massive discounts and deals.

2. The importance of a good marketing campaign

The Myntra team did an amazing job with their marketing campaign, which resulted in a huge amount of interest and awareness for sales. 

The team used a mix of online and offline marketing tactics, and they even roped in celebrities like Ranveer Singh and Alia Bhatt to promote the sale.

3. The need for a good website

With so many people trying to access the Myntra website during the sale, it’s no surprise that the website struggled to cope with the demand. There were a lot of complaints about the website being slow and unresponsive, which is something that Myntra will need to work on for future sales.

4. The importance of good customer service

Despite the website issues, the Myntra customer service team did a great job handling all the queries and complaints from customers. The group quickly responded to the questions on social media, and they even managed to resolve some of the website issues.

5. The need for a good logistics partner

Mynta’s logistics partner, eKart, did a great job of delivering all the orders on time. There were some delays in some areas, but the delivery process was smooth and efficient.

6. The need for a good refund policy

Myntra’s refund policy was also tested during the sale, and it held up well. There were a few hiccups here and there, but overall the process was smooth, and customers were happy with the outcome.

7. The importance of good customer data

Myntra’s customer data team did a great job tracking all the orders and customers during the sale. This data will be extremely valuable to Myntra in the future, as it will help them improve their sales and marketing strategies.

8. The need for a good post-sale strategy

Myntra’s post-sale strategy was also tested during the sale, and it held up well. The team was quick to follow up with customers and resolve any issues, and they even managed to retain a lot of customers who made purchases during the sale.

9. The importance of a good team

Myntra’s team did an amazing job working together to make the sale a success. Everyone pulled their weight, from the marketing team to the customer service team, and contributed to the sale’s success.

10. The need for a good sales platform

Myntra’s sales platform, Snapdeal, also played a vital role in the sale’s success. The platform was able to handle the high volume of traffic and transactions, and it also provided a smooth and easy-to-use interface for customers.

Overall, the Myntra End of Reason Sale was a huge success, and we’re already looking forward to the next one.

3. Myntra #BeUnskippable Campaign?

Myntra, an online fashion retailer has developed a new campaign called #BeUnskippable. The campaign aimed to take the brand one step ahead in the fashion e-commerce business in India. 

The Myntra team understood that to be successful, they needed to focus on the mobile platform, which is the future. And so, they did!

Learning from Myntra #BeUnskippable Campaign

The key to learning from the campaign is that to be successful, brands need to focus on the mobile platform. It’s no secret that mobile usage is increasing rapidly, where the future lies. 

By understanding this, Myntra has taken a big step in the right direction.

What did Myntra do?

Myntra launched a series of short, unskippable ads on YouTube. The ads were designed to be viewed on devices and featured various fashion items available on the Myntra website. The ads were also accompanied by a catchy soundtrack, making them even more difficult to skip!

The results

The campaign was hugely successful, with over 14 million views and a 97% view-through rate. The campaign also resulted in a significant increase in traffic to the Myntra website and app.

What can other brands learn from the case study of Myntra’s digital marketing strategies?

Other brands can learn from Myntra that it’s important to focus on the mobile platform. With mobile usage increasing rapidly, it’s important to reach out to consumers on this platform.

Additionally, other brands can also learn from Myntra’s use of short, unskippable ads. These ads are becoming increasingly popular and can be very effective in driving traffic to a website or app.


In the past decade, online retail in India has grown at an unprecedented rate. One of the key players in this domain is Myntra, an online fashion store founded in 2007. Myntra has been successful in attracting customers and driving sales.

Over the years, Myntra has built a strong customer base and today, it is one of the most popular online shopping destinations in India.

Download the case study of Myntra’s digital marketing strategies to get detailed data at once.

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1. How does Myntra attract customers?

Myntra attracts customers through personalized recommendations and offers based on browsing history and previous purchases. The platform offers a wide range of products and brands, catering to the diverse needs and preferences of its target audience. Myntra’s marketing campaigns, social media presence, and collaborations with influencers and celebrities help to attract new customers and retain existing ones.

2. How does Myntra use digital marketing?

Myntra uses various digital marketing techniques to reach and engage with its target audience. This includes social media marketing, email marketing, influencer marketing, and search engine optimization. The platform also uses retargeting and personalized advertising to reach customers with relevant offers and recommendations. Additionally, Myntra invests in developing an intuitive user interface and optimizing the platform for mobile devices to provide a seamless and convenient shopping experience.

3. What makes Myntra unique?

Myntra’s unique features include its personalized recommendations, a diverse range of products and brands, a seamless and convenient shopping experience, and innovative marketing strategies. Myntra’s focus on optimizing its website for customer satisfaction and experience also helps to establish its reputation as a leading online fashion and lifestyle platform in India. Additionally, Myntra’s collaborations with celebrities and influencers have helped to differentiate it from traditional retail stores and create a unique brand image.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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