Does your brand have several social media platforms, and is it getting difficult to handle them all separately? Relax. We are here to help you to manage all social media in one place!
In this article, we will learn about How to Manage All Social Media from One Place conveniently and effectively for all your social media accounts.
Be it small brands, medium or reputed brands, social media has always been fruitful and effective for maintaining your virtual presence and advertising and promoting your products and services. It helps in realizing and understanding your customer’s behaviours and also helps in creating a new segment of the audience. In order to manage several different inboxes to post several different posts and contents while maintaining a stable consistency, it is a prerequisite to have a social media management tool that you assist in doing so.
A social media management tool is the solution for all the headaches that come with maintaining your social media accounts. At the end of the day, reputed brand owners and newly established business owners will have to dig out unnecessary time to maintain and control their several social accounts, curate posts for each platform they have an account in and post manually. With a social media management tool, one can quickly analyze, examine, automate and control all the activities of the different social media accounts. It also assists you in focusing on the different types of content and content which are relevant to your audiences.
The use of social media management tools for several social media accounts has increased, and it is increasing rapidly. The competition is on the head of the brand owners, and it is not always possible to maintain several social media accounts separately. Most of the reputed brands out there have multiple social media accounts where they can locate their intended audience and provide them with better customer service and products. And we are sure you want to do the same in order to maintain your brand’s position in the market.
The most incredible feature of a social media management tool is that it gives you a straightforward and easier approach to managing your social media accounts. As we know, content creation is not cheap, and it requires lakhs of rupees to create the best content for your market that stands out from the crowd and your competitors. Social media management tools help you monitor every content on any of your social media accounts and make every penny spent worth it. Whatever business you are into, a social media management tool will definitely assist you in reaching your clients, customers and readers effectively.
A social media management tool can help you with
- A social media management tool may be used by several team members at the same time.
- You may choose to see your material by day, week, or month.
- Messages and mentions are consolidated into a single inbox, decreasing the number of times you must check in to each social network account, if at all.
- You’ll be able to track interaction, followers, rivals, and more with complete reporting options.
- By social platform, you may see fan demographics such as age, gender, and geography.
- When posting an Instagram post, it allows you to add hashtags to the initial remark.
So, let us understand what are social media management tools with their benefits before we learn How to Manage All Social Media from One Place!
Let’s go!
What are Social Media Management Tools?
A social media management tool, in simple words, is applications and softwares that assist brand owners and digital marketers in curating their posts and contents, monitoring and analyzing their performance and administering their several social media accounts from one place. It is a tool that makes it easier to use social media. It also helps in providing better and enhanced customer service and replies to questions and queries.
There are a variety of social media management tools, each with its own set of capabilities. The following are some common characteristics:
Curating Content: Content creation and distribution, such as blog articles and infographics.
Scheduling: Planning ahead of time for content to be released at the ideal periods for interaction.
Analytics: Analyze social media data to see how well your postings are performing and where you can improve.
Engagement: Responding to comments and messages from followers and engaging with them.
Benefits of Social Media Management Tools
It helps you save crucial time
The most beneficial and foremost importance of social media management tools is that it helps you save a lot of time. As one can manage all social media from one place, time wasted on managing all the social media accounts separately is saved. If you are a digital marketer or a social media specialist, you know it takes a lot of time to do things manually. Be it from curating your posts to schedule, to replying to customers and queries, it is a difficult job. Managing all your social media from one place, simply gets easier and quicker. Indeed you can devote your crucial time productively to the other aspects of your business growth.
It helps manage multiple social media pages (Of course)
For overall advertising strategies, some organizations use many social profiles and platforms, which may make social media management significantly more difficult. There are a number of reasons why a firm can have many social media accounts, and it gets extremely difficult to go in and out of each account and site to read all of your comments and messages. Social media management tools may consolidate communications sent to all of your accounts and sites into a single location, sparing you the effort and time of juggling accounts on a regular basis.
It helps in customer relationship
Each consumer in your targeted audience is different, and every customer is meant to be treated differently. Instead of using scripted replies, utilize a platform that maintains track of who you’ve talked with and your conversation history so you can customize each interaction. You may include pertinent comments so that your staff understands how to communicate with certain fans or to indicate where that person is in the sales cycle.
To create an editorial calendar for social media
Businesses might indeed publish social media updates rapidly, depending on real-time promotion to guide their content marketing strategy. While those postings might have a big impact, businesses should balance them out with well-planned, scheduled social media material. Social media management tools allow you to plan out your social media strategy and schedule your posts properly. Prepare months ahead of time to give yourself more time to interact with your consumers.
Helps in evaluating social performance,
It’s crucial to look back in order to understand what worked well for your company and social media strategy and what didn’t in order to prepare for the future. Social media management tools give you data that you may utilize to guide your future marketing plan. All this takes place while managing all your from one place.
It helps you ensure that you don’t miss anything
While maintaining your brand’s reputation, it is necessary that you have an eye on everything that’s happening around your business and market. A brand shall never afford to miss an important question raised by a customer or miss a trend that’s going on in the digital market profoundly. With a social media management tool, you can keep a track of everything and ensure that you don’t miss anything important for your brand’s credibility.
It provides more engagements and interactions.
It is a prerequisite for a business to maintain connections and interactions with their intended audiences 24/7 and whenever they require it. Businesses that are always active on their social media profiles tend to have better customer satisfaction and loyalty. By posting regularly what is meant to be posted, you create real-time engagements and increase the scope of generating new and satisfied leads.
It helps in boosting social responsibility.
As we all know how important it is on social media for brands to promote and advertise their products, the same it is important for a brand to maintain its dignity and abide by its social responsibilities.
Whenever a brand is posting regularly, providing content that is relevant, replying to customers’ questions and queries and is always active for their requirements, it is obvious that a brand’s social responsibility increases. It may also help you and your team keep each other responsible. You can measure your progress and discover how well you’re doing with social media management tools. This might assist in identifying any areas that require improvement.
Now that we have understood what are social media management tools and how important it is for your brand to utilize them and put them into action for a better future, let us now dive into the most crucial part of this article – How to Manage All Social Media from One Place!
How to Manage All Social Media from One Place
Below given are the various tools and software which can assist you in managing all of your social media from one place. Pick whatever suits your brand.
Tailwind
Tailwind is a Pinterest and Instagram social media management platform. Tailwind gives advice for enhancing your Pinterest and Instagram success in addition to letting you plan posts, monitor interactions, and evaluate results. Tailwind helps you grow smarter and faster by automating the most difficult aspects of your social media marketing. Create, schedule, and publish content for Instagram, Pinterest, and Facebook in less time. One may add however many Pinterest or Instagram accounts to the Tailwind dashboard.
Characteristics and Highlights
- Photos and designs – Add a photo, and you’ll have hundreds of styles to select from in seconds. Creating great social posts has never been easier.
- Customizations – Tailwind Create customizes each design with your brand’s colours, fonts, and logo, giving you an entirely unique collection of on-brand posts to distribute.
- Options – With hundreds of layout possibilities, selected colour palettes, and one-click adjustments. Your expert designs will wow both you and your consumers!
- Different sizes – Every design set is pre-sized to fit each network and format perfectly. You’ll never have to deal with resizing issues again.
Pricing
| Pro | Everything you need to grow your brand | $9.99 /mo |
| Advanced | Advanced features for growing multiple brands | $19.99 /mo |
| Max | Unlimited access for managing multiple accounts | $39.99 /mo |
| Free Forever | Essential tools to get you started with your brand | $0 /mo |
Socialpilot
SocialPilot is a social media marketing automation application that assists you in planning, scheduling, and evaluating your social media marketing operations, allowing you to increase your social media efficiency and reach.
With SocialPilot, you can connect to over 9 social media platforms, including Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok, and VK. With only one SocialPilot account, you may share up to 500 posts and link over 100 accounts. Create personalized updates for each social account at a time, and mention other Facebook and Twitter pages to increase interaction.
Characteristics and Highlights
- Analytics – Users may improve the efficiency of their marketing using SocialPilot’s strong yet easy-to-understand social media statistics. Furthermore, the materials reviewed by this program are not restricted to postings from the system, but also include content from other sources, accounts, and sites.
- Management of clients – Client Management is a feature of SocialPilot that allows you to simply manage your clients’ social media profiles. Users will no longer have to wait for their clients to make them an admin of their sites or provide them with login credentials because they can now administer their accounts themselves.
- Bulk postings – The ability to simply create bulk postings is a feature that makes SocialPilot an excellent choice for commercial clients.
Pricing
| Agency | $127.50/mo |
| Studio | $63.75/mo |
| Professional | $29.75/mo |
Hootsuite
You can authoritatively schedule posts throughout your multiple social networks (such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube) from a single intuitive dashboard, handle organic and paid social content together, maintain records of customer conversations, competitors, and gain actionable real-time insights from social media to make key business decisions.
Characteristics and Highlights
- Posts scheduled ahead of time – Simply select the most convenient day and hour for you. Following that, the planned posts will be shown in a calendar format that is easy to read.
- Observing what’s going on in the world of social media – Hootsuite is beneficial since it helps you to keep track of keywords and keywords in other people’s posts to recognize when your expertise is applicable.
- Management of Customer Service – Using Hootsuite, you may monitor client inquiries in one place rather than visiting many social networking sites.
- You can keep track of many social media streams in one spot – Hootsuite may be used to post updates, analyze responses, and engage with clients across 35 major social networking networks.
Pricing
| Professional | ₹1915 /mo * |
| Team | ₹7540 /mo * |
| Business | ₹45000 /mo * |
Buffer
Buffer is a user-friendly, simplified social media management software that helps companies, enterprises, agencies, and people create significant social media engagement and outcomes. Buffer makes sharing any page you’re viewing a breeze.
A buffer is a group of genuine individuals who share a set of ideals. Being a Buffer customer should make you feel like you have an entire team rooting for you. They want you to be successful on social media.
Characteristics and Highlights
- Your best-performing posts may be viewed, tracked, and recycled – Buffer Pro and Business accounts come with built-in analytics that measures engagement indicators like clicks, shares, comments, and favourites.
- Examine and compare your most critical metrics – Buffer for Business subscriptions includes advanced metrics on all of your sharing. You may compare graphs of your most critical numbers side by side, and you can customize the way you display your metrics by setting custom periods.
- The buffer may be integrated with your most-used apps – Buffer integrates with 45 different services and also has an iPhone and Android app.
Pricing
| Free | For individuals and businesses getting started with social media. | $ 0/month |
| Essentials | For professionals who use publishing, analytics & engagement tools. | $ 5 /month per social channel |
| Team | For teams who want unlimited user seating, collaboration, and reporting. | $ 10 /month per social channel |
| Agency | For marketing agencies with 10 or more social channels. | $100 /month for 10 social channels |
Social Champ
Social Champ is a free, all-in-one digital solution for managing and automating social networking across all major platforms. Social Champ is the ideal way to manage all of your social media activity, including daily posting, A/B testing, and optimization. Social Champ has all of the automation you’ll need to plan your social media content.
Analyze post-performance to learn what works best for your brand and get the results in white-labelled PDF reports or a PPT that’s ready to share. Engage with your audience right now from the Social Inbox. Daily posting, content optimization, bulk upload, automated RSS feed, team administration, and a variety of other features are all accessible.
Characteristics and Highlights
- Post – The advanced content dashboard includes features such as content composer, integrations, draughts, queue, repeat, Auto RSS, Bulk upload streamlining, recycling, workspaces, and more.
- Interact – Group all private/direct messages, reviews, paid/organic comments, and mentions under one tab to maintain a clean inbox with automated stored responses, labels, and more.
- Analytical Tool – Track platform-specific information for each social media profile in order to generate PDF reports with charts/graphs and white labelling options, find top-performing content and compare weekly/monthly results.
- Calendar for Social Media – In a grid view, you may modify, create, reschedule, delete, filter, and preview all published and scheduled content using the drag and drop tool.
Pricing
| Free | $0 |
| Champion | $26/mo |
| Business | $89/mo |
Agora Pulse
With Agorapulse’s inbox, publishing, monitoring, tracking, and team collaboration capabilities, you can come prepared, save time, and effortlessly manage your social media. Facebook, Twitter, Instagram, LinkedIn, and YouTube are presently supported by Agorapulse.
Its unified social inbox allows you to handle all of your incoming social network messages, comments, and reviews in one convenient location. Its intuitive publishing feature also allows you to organize, coordinate, and schedule content across all of your social media accounts.
Characteristics and Highlights
- Customization and Preview – While scheduling to various channels saves time, a good tweet may not necessarily translate to a good LinkedIn post if you send both messages out with one click.
- There will be no spam – If you have a large number of followers on social media, you almost certainly deal with spam on a regular basis. It’s possible that you won’t discover any here.
- Follower information – You may uncover who’s been wonderful about commenting on your posts, tweeting or retweeting, or talking about you on public accounts with their user tab.
Pricing
| Free | For individuals just getting started | US$0 |
| Pro | Social media management for small teams | US$79/mo – Billed annually |
| Premium | Powerful tools for agencies and growing teams | US$199/mo – Billed annually |
Sendible
Sendible is the top social media management tool for agencies wishing to manage their customers’ social media better. The Sendible platform unifies all of your social networks into a single hub, making it the simplest method to grow a successful social media strategy for numerous companies. You can be confident that your team will save hours of time with this technology, which is positioned as a productivity tool for agencies.
Characteristics and Highlights
- All of your content may be planned and scheduled in one spot – With our advanced publishing options, you can save time and generate social media posts the way you want.
- Organize your calendar for the months ahead by visualizing it – To pencil in crucial dates, add seasonal promos, marketing ideas, and holidays as draft postings to your calendar.
- Photos that are pixel-perfect – Before you share your postings on Facebook, LinkedIn, Twitter, and Instagram, give them a once-over.
Pricing
| Creator | $29 /mo | billed monthly |
| Traction | $89 /mo | billed monthly |
| Scale | $199 /mo | billed monthly |
| Expansion | $399 /mo | billed monthly |
Coschedule
CoSchedule is an all-in-one tool for content marketing planning, organization, and execution. Its simple drag-and-drop calendar interface makes collaborating and scheduling all of your tasks in one location a breeze.
With one platform to take charge of your workflow and bring your team together, you can complete more work, deliver projects on time, and show your worth.
Characteristics and Highlights
- Create and manage a single publication schedule that acts as a template for all of your content, social media, email, events, and more – all in one place.
- Review the status of your projects in real-time to see potential barriers, track teamwork, and keep projects on track.
- Their drag and drop feature allows you to combine many, related projects into a single campaign.
- Arrange projects at different phases of your team’s processes, using custom statuses.
- Collaborate on projects with ease, assign tasks, provide comments, and stay on track with project deadlines. Every team member is held responsible for bespoke processes.
Pricing
| Free | The forever-free marketing calendar to see everything in one place. | $0 – Free Forever |
| PRO | An advanced marketing calendar with limitless publishing. | $29 per user/month |
Conclusion
These 8 tools are the best to manage all social media in one place.
It is true that in the heads of all brand owners, be it reputed or newly established, there is a lot going on already.
With these social media management tools mentioned above, one can manage all their social media from one place and focus on other essential business tasks and responsibilities.
What do you think about this comprehensive article? Do let us know your thoughts in the comments section below.
