Lifestyle Influencers in India

Top 20 Lifestyle Influencers To Follow On Instagram In India

Looking for some Lifestyle Influencers in India? Check out this list of the top 20 lifestyle influencers On Instagram in India. From fashion to beauty to travel, these influencers will definitely give you some great ideas.

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Looking for lifestyle Influencers in India? Check out this list of the top 20 lifestyle influencers on Instagram in India. From fashion to beauty to travel, these influencers will definitely give you some great ideas.

Be it in the 80s, 90s, or even now. Fashion has always been a sector that is and has been filled with curiosity and glamour. Back then, people would wait for new magazines to arrive to learn the new trends and fashion & lifestyle methods to implement in their day-to-day lives. Nobody would deny the fact that lifestyle and fashion are intertwined, and everybody is attracted to them.

In today’s time, lifestyle has become an essential aspect of living. Compared to now in 2022 and THEN the 1800s, there has been a tremendous change in Indian lifestyles, and they will continue to change decade by decade.

With the advantages of the Internet, we all possess today, receiving updates from all around the world is just a couple of clicks away. Be it worldwide news, government regulations, weather changes, or even fashion and lifestyle updates, everybody now has access to knowledge about anything and everything that they want.

The lifestyle of the entire world is now inspired by the entire globe, meaning – several cities and countries are now inspired and are now incorporating lifestyle changes by other nations and territories. The Internet and social media networking sites have now kept the entire world open in front of us.

Subsequently, Indians and our nation have witnessed the rise of several top lifestyle blogs and influencers on Instagram in India who are mindful and updated about the trends and variations going around the attractive market.

Every year, more and more lifestyle influencers in India are entering the market to inspire millions of younger and older groups to make necessary changes in their daily lives. These lifestyle influencers are often backed up with thorough research by scientists focused on how lifestyle changes can help ease our day-to-day lives. 

So, who are lifestyle influencers?

Lifestyle influencers on Instagram in India

Lifestyle influencers on Instagram in India are people who influence people to change or make tiny changes in their lives. They try to relate to everybody by focusing on how an average person leads his or her life, to how the richest of the richest live. These Lifestyle influencers in India influence people in a variety of ways like podcasts, articles, blogs, and, of course, Instagram reels and Instagram Live.

They usually talk about how food habits can aid your diseases, how changing the interior of your house/room can make a difference to your mental health, how changing your outfit can contribute to your self-confidence, and how travelling can help you fall in love with life again.

Lifestyle influencers in India

Again, coming back to the topic! Have you been seeking the top lifestyle influencer In India? Do you believe the fact that you need lifestyle changes to live a better life?

Don’t worry. We got you. In this article, we have shortlisted the top 20 lifestyle influencers on Instagram in India who will change your life and influence you to become someone you once wished for.

So, with no further wait, here is the list of

Top 20 Lifestyle Influencers On Instagram In India

1. Prajakta Koli- @mostlysane

We believe we all know who Prajakta Koli is. She is a well-known lifestyle influencer in India & digitally as “MostlySane” on YouTube. She is a YouTube star who creates comedic films with observations of ordinary events. She frequently worked alongside Be You Nick, Collins Key, Ashish Chanchalani, and Bhuvan Bam.

She has worked with a number of famous people, including Kareena Kapoor, Varun Dhavan, Hrithik Roshan, and many others. She was employed with Mumbai’s Fever 104 FM radio station at the time she started her YouTube channel. She currently has over 5 million followers on Instagram.

2. Barkha Singh

Barkha Singh, an Indian television hostess, model, and actress, has 2.8 million Instagram followers. She began working as an artist when she was just 10 years old. She routinely works with reputable businesses like Coca-Cola and Amazon. She has received recognition for her work on several television programs, including Engineering Girls and Home Sweet Office. To date, she has over 2.8 million followers on Instagram.

3. Jannat Zubair Rahmani

Zubair, who was born on August 29, 2001, is another youngster whose lifestyle has influenced the nation. She was exposed to advertising, including those for Godrej, and TV shows like “Tu Aashiqui”. Her popularity is a result of her attractiveness. She received favourable fame in 2011 because of Colors TV’s Phulwa. It is well known that millions of young Indians have been influenced by her lifestyle and fashion tips. She presently has more than 43 million views on Instagram.

Also read: Top 20 Fashion Influencers to Follow on Instagram in India

4. Nisha Guragain- @iamnishaguragain

Another well-known lifestyle influencer in India is Nisha Guragain. Before TikTok was made illegal in India, Nisha Guragain amassed millions of fans and became extremely well-known there. She creates dance, humour, and romance video entertainment. Moreover, she has inspired millions of individuals who now follow her on Instagram after first using TikTok. Today, she has over 7.7 million followers on Instagram.

5. Ritabhari Chakraborty- @ritabhari_chakraborty

Actress Ritabhari Chakraborty is from Bengal & the top on the list of prominent lifestyle influencers in India. She excels in ISC examinations. She got her to start modelling at a young age. She has so far made appearances in two distinct STAR Jalsha TV series, Tobuo Basanta and Chokher Town Tui. She recently collaborated with Ayushmann Khurrana on a song video. She possesses over  3.3 million followers on Instagram.

6. Aisha Mahdi

Aisha Mahdi is another lifestyle influencer on Instagram in India who respectfully falls under the Forbes “India Top 50 Digital Star”. Thousands of users on Instagram have been affected by her perspective on luxury, fashion, beauty, and travel. She deeply examines the intricacies of lifestyle and fashion in her blog, Styleetvogue. She maintains more than 851k followers on Instagram.

7. Ariya Hegde

As a blogger, lifestyle influencer in India and content creator, Ariya Hegde is well-known. She is a role model for thousands of Indian women when it comes to lifestyle and fashion. Despite having a late professional start, she has so far been able to build a following across several social media sites. Today, she has over 624k followers on Instagram.

8. Noorin Shereef

Another lifestyle influencer in India who is most commonly seen in the Malayalam (Mollywood) film industry is the Indian actress, writer, influencer, dancer, and model – Noorin Shereef. After winning the 2017 Miss Kerala Fitness title, she gained notoriety. She currently makes a living as a model and has Mollywood opportunities. She shows up in the movie Chunkzz. To date, she possesses over 3 million followers on Instagram.

9. Ahsaas Channa

Indian actress Ahsaas Channa. When she was young, she started performing professionally in Vastu shastra (2004). Channa finished her schooling at Bharatiya Vidya Bhavan A.H. Wadia High School in Mumbai and soon after started her career as an actor and model. Her father, Iqbal Singh Channa, is a Punjabi filmmaker, while her mother, Kulbir Kaur Badesron, is a TV personality. She is one of the renowned lifestyle influencers in India and currently has more than 3 million Instagram followers.

10. Sayyed Arishfa Khan

Sayyed Arishfa Khan is an Indian actress and social media lifestyle influencer. Her appearances as a fashion blogger have earned her a following on social media. Arishfa appeared in several more shows, including “Jeannie Aur Juju” in 2012, “Uttaran” in 2008, and “Meri Durga” in 2017. Additionally, she has appeared in several episodes of “Papa By Chance” and “Crime Patrol” on Star Bharat. She has 29 million followers on Instagram.

11. Simran Balar Khabiya Jain

Simran Balar Khabiya Jain is a well-known Indian model, fashion, and health lifestyle influencer in India who was born in Bengaluru, India, in 1997. She has a penchant for modelling from birth. Jain has worked with several reputable brands and businesses to date and is well-recognized for daily influencing thousands of people through her Instagram Reels. Presently, she has 822k followers on Instagram.

12. Alankrita Anup Sahai

Alankrita Sahai, who was born on April 14, 1994, is an Indian model, influencer, and actor. She is a well-known figure and a TEDx speaker. Over 150 businesses have engaged her services. She received the 2014 Miss India Earth title. Additionally, she has appeared in Bollywood films, including Love Per Square Foot and Namaste England, and is the first Indian to win seven crowns at the Miss Earth pageant. Moreover, she has over 707k followers on Instagram.

13. Sayan Bakshi

Sayan Bakshi is a well-known lifestyle influencer and blogger in India. In 2016, he earned a master’s degree in medical technology. Later, he made the decision to leave his 9-to-5 position as a medical professional. He began blogging, learned acting, began modelling, and also made appearances in two TV daily soap operas. Furthermore, he has 653k followers on Instagram.

14. Radhika Bangia

An Indian actress, model, social media influencer, and YouTuber is Radhika Bangia. In 2017, she made her Bollywood debut in the film Irada. Her desire to pursue a profession in theatre and modelling from a young age is well known. She collaborated with Ashish Chanchlani and created a Vine for YouTube that has received millions of views. Additionally, she has contains 1.7 million views.

15. Nivrity Das

Another well-known influencer in fashion, beauty, and lifestyle is Nivrity Das. She graduated first in her class and went on to get a B.Tech in electronics and communication in Kolkata. To date, she has worked with more than 200 brands, and she frequently travels around India for photo and video shoots. Also, she has impressive 655k followers on Instagram.

16. Deeksha Khurana

Deeksha Khurana, an Instagram model, content writer, and well-known fashion, lifestyle, and social media influencer was born on December 21, 1996. She has done modelling work to date for numerous renowned companies. It is well known that her sense of style and way of living influences a lot of people in India. Also, she has a massive 713k followers on Instagram.

17. Sana Sultan Khan

Indian model, actress, and social media influencer Sana Sultan Khan was born in Mumbai. In Indian short films like “An Everlasting Love” and “Lost Dream,” she has worked as an actor. She was featured on the NYC Billboard in 2019 and won the title of “UC MISS CRICKET.” She now has a following of millions of people that visit her influencer website to learn about beauty and appearance in addition to modelling. Sana, today, has 3 million followers on Instagram.

18. Avneet Kaur

On Instagram, Avneet Kaur has more than 32 million followers. She was a young artist in the beginning and is now a successful influencer and actress. She is a well-known character in the advertising world as a result of her appearances in several advertisements. On her social media channels, she has a sizable fan following. She had TV appearances on Dance Ke Superstars and Jhalak Dikhhla Ja, among others.

19. Gaurav Taneja

Another prominent Instagram lifestyle influencer in India is Gaurav Taneja. He is an accomplished pilot known as the Flying Beast. He creates humorous short films and is a dedicated gym goer. He has conducted interviews with a number of well-known celebrities, including John Abraham, who has more than 3 million Instagram followers. He is a well-known and flourishing Instagram content creator in India.

20. Somya Gupta 

Indian model, actress, and popular Instagram lifestyle influencer Somya Gupta was born on May 10, 1997, in Mumbai, Maharashtra. She started her modelling career at the age of 21. When she began posting little makeover reels on TikTok and Instagram, her celebrity increased. She now has 878k+ Instagram followers. Her lifestyle and fashion choice are adopted by thousands of Indians.

Do you also want to grow on Instagram? Join the Instagram reels mastery course to build your profile or brand worldwide using the most important & attractive feature of Instagram- reels.


So here it is. The personalities mentioned above are the top lifestyle influencers on Instagram in India. We are certain they will help you alter your lifestyle for good.

As mentioned above, Everyone today has access to information about anything and everything they desire, whether it is global news, governmental policies, weather fluctuations, or even fashion and lifestyle updates. Go out there and make sure of it.

Do you know any other lifestyle influencers on Instagram in India? Do let us know in the comments section below.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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