Why Startups Should Learn Digital Marketing Online


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Digital marketing has become the heart and soul of a business, especially given recent events where the business world is seeing a flip and is still experiencing the aftermath of a severe pandemic. With more companies going online, it has given liberty for people to work from where they are otherwise known as remote working. Pandemic did open an opportunity to all those aspiring businesses youngsters. With the availability and the ability to work remotely, more businesses started coming up, primarily online. Startups have taken their first step in place, but many often fail to recognize the importance and the need for digital marketing, especially in times like this.

Several institutes all over the country train people in digital marketing. While previously there was classroom training, now is the era of everything digital and so many institutions have taken their courses on an online platform to educate students, not only for students but also for all those startups that are planning to bud at this time. Learning digital marketing for startups is very important as it is the stepping stone for better online marketing and business. 

Why should startups learn digital marketing anyways? Well, the answer is very simple. To take a business online, one has to know the basics of how the internet works for businesses. Understanding how a personal account alone works on a social media platform and expecting to use the same tricks for your business account will not help. You need to understand that the insights and the metrics for business are incredibly different and hold a different meaning to how your business is performing online. Today in this blog, we will see how and why should startups learn digital marketing course online.

Importance of Digital Marketing For Startups

The below mentioned are the top ten reasons why startups should learn digital marketing. In the next section, we will see how can learning digital marketing online helps startups.

Better Reputation

The most trivial problem that startups face is “being trusted”. Not everyone sees budding companies like how they see a very established firm. Everyone faces a trust issue in the beginning. But through digital marketing, a startup can share the feedback and testimonials by their customers who build better trust and reputation among new and potential customers. This is also a way to compete with a currently established business.

Budget Friendly

Compared to any traditional marketing methods, digital marketing saves a lot of time, energy and money. Digital marketing gives you smart ways to curate strategies that will help you reach out to customers quickly and right from where you are without needing to go and get it done in person. Traditional marketing methods generally use hoardings or banners, distributing paper pamphlets, sending out sales representatives to interact and connect with customers. All this requires planning and execution by involving physical and monetary efforts, and the results too are not great and impressive especially for a startup and so it is essential to learn digital marketing to excel your business online.

Smart Way To Approach Customers

Digital marketing has several smart ways of approaching customers. Unlike in traditional marketing, you can find out who will be your target customers and who might be your potential buyers right from the internet. The process also involves genuine engagement with the buyers that helps build trust and reputation. By researching and understanding buyers, you are doing a better job in jotting down your niche customers.

Help Connect With Buyers 

If not for digital marketing, there would be a tough time to connect to customers. With going digital helps connect to any customer at any part of the world. But to do that, one needs to know, how and the approach they should take to do so. Learning digital marketing will help with this. Taking your business also helps connect to your existing buyers. With this, you can request them for feedback and understand how your product is performing.

Creates Brand Awareness

As a startup, how many companies can confidently say that people know their business? It’s hardly anyone because as startups one should follow rigorous marketing methods to spread the news about their brand, and this is how people will know. Social media is the most useful platform to spread a word about your business and create awareness to let people know about your products and services. Digital marketing’s most important subject is social media marketing, and this is an ultimate boost to new startups as there is hardly any customer that does not use social media or have a social media presence.

Tracking ROI

How would you know if your product is performing well? It can only be determined by knowing what customers think of it. To physically go around and collect feedback is too exhausting. The types of insights you find on a digital platform are worth commendable. For example, you can know right from how many people liked your post to how many new followers you have got. You can also see the number of people who reached the sales tab to make a purchase. You will also be able to understand how customers see your online platform and to how many other people have shared the information.

Better Customer Research 

For any business to become successful, understanding their customers is extremely important. This will help then curate and change their products and services based on their customer behaviour. Giving customers what they want or how they expect your product to be is the first step to growing big as a company. Digital marketing has technology that helps you understand your customers better. Some tools will help you track, analyze and observe what your customers do and how they perceive your product. Marketing is all about reaching out the right customer at the right time, and digital marketing does the same thing for you.

Drives Right Strategies

Planning is the soul for any business. With extreme unforeseen and dynamic environment that a business world carries, it becomes vital that a company plans ahead of time and be prepared for anything. Through digital marketing, you can have an omnichannel approach to your customers. But this comes with strategy creation and planning. The various tools available online to handle an e-commerce business is vast in number each with a unique feature to help boost trade and give a seamless experience to customers. By reading your brand insights and performance, you will be able to collate and create a comprehensive brand strategy that not only grows your products by reaching out to a more massive crowd but also helps build brand awareness. 

Generate Leads 

Today’s marketing is not merely n writing about what products you offer but also having a platform that helps customers grow and learn more about your business and related subjects. This is the very reason why every brand has a blog where they write about multiple topics relating to the matter. Blogs also help in a great way to generate leads as customers will be interested in finding exciting and new content every time they land on your page.

Influence Purchasing Decisions

A robust online presence for a brand means a better opportunity to influence. As a well established online brand, you can have the power to influence people to buy what you want them to buy – your products. Content and copies pave the way to better influence and ability to convince customers to purchase your products. With better visuals, content and information that you provide, you can tell customers how different is your work from that of other brands in the market.

Why Startups Should Learn Digital Marketing Online

Digital marketing is for everyone 

The primary note is that digital marketing course is for everyone. If one has to learn digital marketing, she/he does not have to hold any eligibility criteria. All one needs is interest and dedication to learn the course. Learning digital marketing course, especially for startups is a great option to expand their horizon and perform well in their business.


The fundamental advantage of learning digital marketing online is that you can learn from any time and any place. All you need is a calm place to concentrate and a good internet connection for a seamless session. This means you can also learn digital marketing while you are still a student or if for startups, you don’t have to compromise on your business timings to attend the classroom sessions.

Can multitask

Like mentioned previously, taking up digital marketing course online will help you multitask. In a typical classroom session, you will be required to have a physical presence in the class. This also includes spending time on travel and compromising on your daily tasks. For a startup, this might be extremely difficult as they will also have to concentrate on the business and to set aside time can be at times challenging.

Implement new and first hand

As startups take up online digital marketing courses, there is an excellent possibility for them to test the methods and trick first-hand. This means what they learn, can implement in their real-time business and find the results. This is also important to impart and put to use practical learning.

Wide range of options

Checking for digital marketing courses can help you explore the various options that different institutes offer. You can also choose the one that has the list of subjects that you want to learn.


On any given day, an online digital marketing course is much cheaper than classroom training. This is because the latter requires a lot of arrangements like setting up of classes, calling in speakers, hosting tests and so on.

Networking opportunities

Online classes provide massive opportunities to network. With virtual training, it is easy to connect with anyone across the globe. This makes sessions better as you will be able to get your queries solved from digital marketing masterminds even if they are miles away from your place. With everything digital, anything is possible.

Better course material

Another remarkable advantage of taking up an online course is that some institutes provide perks like additional courses or so and that too for free. Also, with online courses, you will get life-long access to all the course materials, which means you can refer to the material at any time when you are in a fix.

When a startup plans to take the business online, it is advisable to study the market well and understand how the competitors are performing. The number of tools available online to make a brand’s presence online strong is great in number. This can be quite overwhelming for beginners as the tools and the functions, though seem quite similar are exceptionally different. In times like this, it becomes handy to know digital marketing tips and tricks.

To learn digital marketing online is exceptionally comfortable and affordable and is feasible for all startups. The above mentioned are the significant reasons why you should consider taking up digital marketing course online.


How to learn digital online marketing online free?

There are free online courses available for digital marketing. However, free courses often do not cover in-depth subjects and do not provide certification for the course you have learnt and so learning it from a reputed institute.

What classes should I take for digital marketing?

There are several courses available online for those aspiring to become a digital marketer. However, nature, of course, depends on what you would like to pursue. Some courses offer an overview of all the subjects while there are institutes that provide specialization.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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