Jabong's Digital Marketing Strategies

Case Study On Jabong’s Digital Marketing Strategies – Which No One Knows!

Is digital marketing something you'd like to learn more about? What is the most successful way to create a campaign that sells? Check out Jabong's digital marketing strategies in this case study. We have covered every digital marketing strategy which you must know.
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Jabong.com is an online fashion and lifestyle store for men, women, and kids. It offers a wide range of products from clothes, shoes, accessories, and more. Jabong is known for its great discounts and sales, making it a popular shopping destination for online shoppers.

Are you willing to learn more about digital marketing? How to create a campaign that sells? If yes, read on for a case study on Jabong’s digital marketing strategies.

Jabong - Be You

“Be You” is the slogan of Jabong, which sells a variety of branded items. Mr Sinha, its founder, concurs that they were late to enter the e-commerce fashion industry. But something set them apart from their competition.

They also began by establishing popular brands on their platform, previously unavailable across much of the nation.

Another advantage of their service is that they provide help with technical support. Furthermore, they included user-friendly features such as express delivery and open box delivery.

They also began to master the art of fashion curation and came closer to the country’s fashion community.

About Jabong’s [History]

Jabong is an Indian fashion and lifestyle e-commerce portal headquartered in Gurgaon, Haryana. 

About Jabong - Digital Marketing Strategies

Jabong is a subsidiary of Global Fashion Group. Jabong sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories, and other fashion and lifestyle products.

How Did Jabong’s India Come Into Exitance?

Jabong’s India came into exitance in 2012 when it was founded by Arun Chandra Mohan, Praveen Sinha, and Lakshmi Potluri. The company started as a small online retailer selling clothes and footwear. But soon after, it grew rapidly and became one of the leading e-commerce companies in India. 

Snapdeal acquired Jabong in 2016 for $70 million. However, the deal did not go through due to certain issues, and Jabong eventually sold to Flipkart for $90 million.

Jabong - Digital Marketing Strategies

Jabong has been a major player in the Indian e-commerce industry and has helped grow online shopping. The company has a wide range of products and offers great discounts, making it very popular among online shoppers in India. Jabong is also known for its excellent customer service and quick delivery. 

What Can Marketers Learn From Jabong’s Marketing Strategies?

Jabong is one of the leading online fashion and lifestyle retailers in India. The company has successfully attracted many customers and has been able to create a loyal customer base.

Jabong’s marketing strategy provides a personalized shopping experience to its customers. The company uses several innovative marketing techniques to reach its target audience.

Jabong’s Marketing Strategy Can Be Divided Into Three Main Parts

1. Attracting New Customers

Jabong uses many techniques to attract new customers. The company offers a wide range of products at attractive prices. It also provides several discounts and deals to its customers.

For instance, the company offers 70% off on selected products and 30% off on new arrivals. Jabong also has a refer and earn program under which customers can earn rewards for referring the website to their friends and family.

Jabong - Attracting New Customers

Marketers here can learn that giving discounts is an effective way to attract new customers.

2. Creating Loyalty Among Customers

Jabong focuses on creating loyalty among its customers. The company offers many loyalty programs and benefits to its customers.

For instance, Jabong has a ‘Jabong First’ program under which customers can avail of exclusive benefits such as early access to sales, free shipping, and exclusive deals.

Jabong - Creating Loyalty Among Customers

Here, marketers can learn that offering loyalty programs is an effective way to create loyalty among customers.

3. Enhancing the Customer Experience

Jabong strives to provide a great customer experience. The company offers some features such as same-day delivery and cash on delivery to make its customers’ shopping experience more convenient.

For instance, the company offers a same-day delivery service in Delhi and NCR. Jabong also has a 24×7 customer support team to help its customers with any issues they may face.

Jabong - Enhancing the Customer Experience

Marketers here can learn that enhancing the customer experience is an important part of a successful marketing strategy.

According to a disclosure by Kinnevik, an investor in Jabong, the system had 1.9 million gross orders in the first quarter of 2014.

According to a ComScore report in September 2012, within just a few months of its inception, Jabong.com had the second-largest number of unique visitors in India, with 6.4 million unique visitors.

The company’s marketing strategy has played a key role in its success. Marketers can learn a lot from Jabong’s marketing strategy and apply these techniques to their businesses.

What Are Jabong’s Digital Marketing Strategies?

The company has a strong presence in the digital space and employs many digital marketing strategies to reach its target audience.

Some of Jabong’s digital marketing strategies include:

1. Search Engine Optimization

The company optimizes its website for search engines to ensure it appears as a top result for relevant keywords.

2. Social Media Marketing

Jabong has an active presence on social media platforms like Facebook and Twitter. It uses these platforms to engage with customers, promote new products, and run marketing campaigns.

Jabong - Social Media Marketing

3. Content Marketing

The company produces a large amount of content, including blog posts, product descriptions, and social media posts. This content is designed to educate and inform customers about Jabong’s products and services.

Jabong - Content Marketing

4. Email Marketing

Jabong uses email marketing to communicate with customers and promote sales and special offers.

5. Affiliate Marketing

The company has an affiliate marketing program that allows other websites to promote Jabong’s products and earn commission on sales.

Jabong - Affiliate Marketing

Jabong’s digital marketing strategies have helped it become one of the leading online retailers in India. The company invests in the digital space and constantly innovates its marketing efforts to stay ahead of the competition.

Jabong’s Top Digital Marketing Strategies 

1. Jabong’s Website Strategies 

Jabong is an Indian fashion and lifestyle e-commerce portal selling apparel, footwear, beauty products, and home accessories. The website follows a flash sale model and offers exclusive deals and discounts on its products.

Some of the website strategies which Jabong follows are:

  • Creating Strong Brand Identity:

Jabong is one of the leading e-commerce platforms in India, and it has built a strong brand identity for itself. The website has a very young and trendy vibe reflected in its product range and marketing campaigns.

Jabong - Creating Strong Brand Identity
  • Offering Exclusive Deals & Discounts: 

Jabong offers its customers exclusive deals and discounts on its products. This helps attract more customers to the website and helps build loyalty among existing customers.

Jabong - Offering Exclusive Deals & Discounts
  • Creating A User-Friendly Website: 

Jabong has a very user-friendly website which is easy to navigate and search for products. The website also offers many filtering options, making it easy for customers to find the products they are looking for.

Jabong - Creating A User-Friendly Website
  • Providing Excellent Customer Service: 

Jabong provides excellent customer service and is always willing to go the extra mile to ensure that its customers are satisfied. 

Jabong - Providing Excellent Customer Service

The website also has a very efficient return and exchange policy, making it easy for customers to return or exchange products if they are not happy.

Jabong - Providing Excellent Customer Service

2. Jabong’s Social Media Marketing Strategy 

The company has a strong presence on social media, with over 1.3 million followers on Facebook and nearly 5 lakh followers on Twitter.

Key Elements Of Jabong’s Social Media Marketing Strategy

Some of the key elements of Jabong’s social media marketing strategy are as follows:

  • Creating Interesting And Engaging Content:

Jabong creates interesting and engaging content that resonates with its target audience. The brand regularly posts fashion tips, style inspiration and product information on its social media channels.

For instance, Jabong posted an image on Twitter, “The sun is out and so are our shoulders! “. 

Jabong's Social Media Marketing Strategy - Creating Interesting And Engaging Content

This post received over likes, shares, and retweets indicating that it was well-received by Jabong’s followers.

  • Using Social Media Platforms To Drive Traffic To Its Website:

Jabong uses social media platforms such as Facebook and Twitter to drive traffic to its website. The brand includes links to its website in its social media posts and also runs promotional campaigns on these platforms that offer discounts and coupons to users who click on the links.

For instance, Jabong #FreedomSale ran a campaign on Twitter that offered users an extra 25% off on shopping for Rs. 2999/- by using the coupon code SHOP25

Jabong's Social Media Marketing Strategy - Drive Traffic To Its Website

This campaign successfully drove traffic to Jabong’s website and increased sales.

  • Increasing Brand Awareness And Reach:

Jabong uses social media platforms to increase brand awareness and reach. The company regularly posts content on its social media channels that helps to promote its products and services.

This content is often shared by users, which helps increase the reach of Jabong’s social media posts.

For instance, Jabong’s Facebook post about its “End of Season Sale” was shared by over liked by 80+ users, helping to increase the reach of the post.

Jabong's Social Media Marketing Strategy - Increasing Brand Awareness And Reach
  • Engaging With Users:

Jabong engages with users who interact with its content on social media. The brand regularly responds to comments and queries from users and also runs social media contests that encourage user engagement.

For instance, Jabong recently ran a contest on Twitter wherein participants had to share their “style secrets” with the brand to win Jabong vouchers. 

Jabong's Social Media Marketing Strategy - Engaging With Users

This contest helped to increase user engagement with the brand.

  • Increasing Sales:

Jabong’s social media marketing strategy has helped the company to increase sales. The brand uses social media platforms to drive traffic to its website and runs promotional campaigns that offer discounts and coupons to users. This has helped increase the number of sales made on Jabong’s website.

Jabong's Social Media Marketing Strategy - Increasing Sales

Overall, Jabong’s social media marketing strategy focuses on creating interesting and engaging content that resonates with its target audience. The brand also uses social media platforms to drive traffic to its website and increase sales.

🤔 Jabong’s Facebook Marketing Strategy 

Jabong has a strong social media presence and uses Facebook as one of its primary marketing channels. Jabong uses a mix of organic and paid content to grow its Facebook following and engage its audience. With more than 2 million fans, Jabong is one of the most popular brands on Facebook in India.

Jabong’s organic content strategy focuses on timely and relevant posts to its target audience and entertaining and engaging posts. Jabong also uses Facebook ads to reach new audiences and promote its products and sales.

Jabong’s Facebook marketing strategy has successfully grown its brand and attracted new customers.

For example, Jabong’s Facebook campaign, like the ‘End of Season Sale’, was very popular and garnered much attention. The sale offers up to 70% off on clothes, shoes, accessories, and home decor. Jabong promoted the sale heavily on Facebook, with ads and posts that featured images and videos of products on sale. 

Jabong's Facebook Marketing Strategy 

The deal was a success, with many people taking advantage of the discounts.

Jabong’s Facebook marketing strategy is working well for the brand. The company grows its social media following and engages its audience with relevant and entertaining content. Jabong uses Facebook ads to reach new audiences and promote its products.

What’s your take on Jabong’s Facebook marketing strategy? Do share with us!

🤔 Jabong’s Twitter Marketing Strategy

An eCommerce platform sells lifestyle and fashion products.

Twitter is one of the most popular social media platforms, with over 299+ k monthly active users. It’s a great platform for businesses to connect with potential customers and create a brand identity.

Jabong's Twitter Marketing Strategy

Jabong is an online fashion and lifestyle store using Twitter to connect with potential customers and create a strong brand identity. We will look at Jabong’s Twitter marketing strategy and how it has helped them succeed.

Jabong joined Twitter in 2011 and has since then been using the platform to connect with potential customers and create a strong brand identity. The brand has a strong presence on Twitter, with over 60,000 followers.

Jabong uses Twitter to;

  • Share Product Updates And New Arrivals: Jabong uses Twitter to share updates about new products and arrivals. This helps potential customers learn about new products and offerings from the brand.
  • Engage With Customers: Jabong uses Twitter to engage with customers and address their queries. This helps create a good customer experience and builds trust in the brand.
  • Run Promotions And Contests: Jabong uses Twitter to run promotional campaigns and contests. This helps create a buzz around the brand and drives traffic to the website.
  • Create Brand Awareness: Jabong uses Twitter to create brand awareness. The brand regularly tweets about its products and services. This helps potential customers learn about the brand and what it offers.

For instance, the campaign is called #SpecialOffer, where customers can Shop on Jabong on the 3INA catalogue worth Rs.999 and get Rs.200 Off. 

Jabong's Special Offer on Twitter

This campaign was a great success and helped Jabong boost its sales.

3. Jabong’s SEO Strategy

The company’s website is located at www.jabong.com, and it has moderate search traffic of 3-million-page impressions each month. The site ranks 34th in India based on Google searches and has a 5/10 Google page rank.

The sum of all estimated website traffic is USD 6.7 million.

According to Google Analytics, over the last three months of 2009, 13.5% came from organic searches, 14.67% came from paid searches, and 35.3% came from display advertisements.

Jabong's SEO Strategy

The business model of Jabong pursues both the controlled market and an inventory model.

While products are sourced from various brands, they don’t store any in their warehouse; instead, taking care to fulfil orders through customer service or returns with ease for consumers who want more control over what’s happening at every step along this process – which makes sense because it allows them not only greater convenience but also lower prices!

Jabong.com has been able to use different platforms such as social media and television commercials to increase engagement with their customers while also using offline advertising strategies for awareness outside major cities where there may not be many people who have heard about them yet but still want the product nonetheless because it’s available somewhere nearby!

4. Jabong’s Email Marketing Strategy 

In addition, Jabong focused on attracting female customers more than males. It also runs frequent sale campaigns, such as offering discount coupons and vouchers for various competitions.

In addition, Email marketing to existing customers is done based on their recent buying history. Jabong exclusively employs TV advertising to promote the brand.

5. Jabong’s Mobile Marketing Strategy

Templates that are Easier to Customize Made Life a Lot More Enjoyable. The team at Jabong introduced web push notifications in March 2016.

Jabong's Mobile Marketing Strategy

The choice-making procedure was simple – Jabong needed a solution that would help them capitalize on their brand name as an HTTP website.

The team used custom domain push notifications to accelerate the process significantly.

Given the traffic of Jabong, its notification subscriber list has expanded quickly, resulting in improved user engagement, especially among dormant users.

Jabong’s Top Digital Marketing Campaigns

Let’s what were their top digital marketing campaigns, which added value to their brand and which were the best campaigns for them;

1. “What’s in” Campaign

Jabong’s digital marketing campaign, ‘What’s in,’ is designed to promote the event, held from the 22nd – to the 26th of September. This marketing campaign was about a festival to commemorate the Autumn Winter-2018 collection’s debut.

Viewers see a group of extremely fashionable young people jaywalking across the lanes in a metaphorical street setting, showcasing some of Jabong’s greatest winter looks.

As the models get to the other side, they are confronted by a massive red banner, “What’s in?” with the Jabong logo. The Campaign’s tagline is ‘What’s in store for you this winter?’

‘What’s in’ was not only about the fashion and the clothes. It was also about attitude, confidence and being unapologetic about one’s choices in life.

The film is multi-layered, with different shots and edits from around the world showcasing a diverse range of current global styles and trends, fascinating the viewer and driving home the point that Jabong is the go-to destination for international fashion.

This Campaign was very successful in promoting the brand and the event and generating a lot of curiosity among the viewers.

The 45-second film has already been seen over 23 million times on YouTube, making it one of the most popular and successful campaigns.

To provide its clients with the most up-to-date fashions worldwide, Jabong moreover offers over 50,000 different products on its website.

The fashion company has also added 25 new global brands to its already substantial variety of brands, promising to fulfil any requirement, whether formal, sports, ethnic or casual wear.

2. Showstopper Festival Campaign

In March, the firm announced the start of a one-of-a-kind 4-day shopping extravaganza, dubbed the Showstopper Festival.

The festival was a resounding success. The brand has just kicked off its most recent marketing push, aimed at urban, fashion-forward consumers. 

Jabong has taken a digital-first approach for the Campaign, utilizing mediums such as outdoor, cinema, and radio to boost interest.

The event is designed to appeal to fashion enthusiasts, and it will feature a diverse range of beautiful collections from well-known international, premium, designer, and high-street brands.

Many exclusive offers and deals will be available on Jabong’s website to make the event special.

The Campaign’s slogan, #FashionGuilty, establishes a world for the showstoppers where mediocrity is impossible.

Those who refuse to be ordinary and always distinguish themselves from the crowd may relax and enjoy life was the Campaign’s message.

The event will be held from 27th to 30th April, and it promises to be a spectacular celebration of fashion.

3. OutOfTheWorld Campaign

Jabong produced a 30-second TVC dedicated to #OutOfTheWorld, which takes place in a parallel universe and captures the essence of BBS, or “Big Bang Shoppers”.

In this alternate dimension, shoppers can get their hands on the latest trends and fashions worldwide.

The TVC features a group of friends transported to this parallel dimension, where they can shop to their heart’s content.

The Campaign was very successful in promoting the brand and the event, and it generated a lot of curiosity among the viewers.

At 55-80% off, Jabong has 40,000 distinct styles from premium, international, and Indian brands. Over 1 million products are available on the website, adding new styles every day.

Conclusion

Over the years, Jabong’s Facebook page has had a high level of engagement, with over 60% of all interactions taking place there. With topical content and a focus on customer service, Jabong has built a strong community on Facebook, which is reflected in the high number of likes, comments, and shares on their posts.

  • The online fashion retailer has the best percentage growth in terms of MOM for Jan ’16, with approximately 35%. (Source: DNA)
  • Jade eServices Ltd, the company that runs India’s Jabong, posted the highest ever growth rates with a surge of 20% in the app.
  • They already reached $66 million in GMV as of January 2016, which positions us as the biggest fashion e-commerce company in India, with a market share of over 59%.

In 2014, Jabong.com won the “Online Retailer of the Year” award at the first eTailing India e-commerce industry ceremony. Additionally, at the ‘Pitch Brands 50 Awards 2013,’ jabong.com was recognized as the most impactful launch.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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