Is Digital Marketing a good career option? Well, everything falls in favor of digital marketing in 2021, especially after the covid-19 epidemic.
Earth is transforming into an intelligent, digital planet. All the possibilities which were just in our minds and fantasies are now happening in reality. If we take a look at how the Internet itself has evolved over these years, it might be possible in the future to communicate with other planets and reach more beyond what we could ever imagine.
The Internet has evolved from a source of curiosity to a source of limitless possibilities. It has been our only source of support due to the pandemic and its catastrophic impact on our career and personal life. It’s only natural, then, that the Internet has spawned professional options that didn’t exist only a few decades ago! This is where Digital Marketing comes into play, especially in 2020, because it is such a giant planet.
As the world transforms digitally, traditional techniques are now obsolete. Businesses, Institutions, and other companies have realized the positive impact of digital marketing and are already enjoying the results successfully.
A majority of people in the world have switched their careers to become digital marketers, and their question of whether digital marketing is a good career option has been answered a long way back. Yet, as people still evolve in this digital transformation, you can beat your limits of possibilities, manage to be omnipresent, and become a digital expert yourself.
What Do You really Mean by Digital Marketing?
Digital marketing, at its most basic level, is advertisements distributed via digital channels like search engines, websites, social media, email, and mobile apps. Digital marketing is the process of organizations endorsing goods, services, and brands through these online media channels. Consumers rely primarily on digital tools to conduct product research.
According to Think with Google marketing insights, 48 percent of customers start their searches on search engines, while 33 percent go to brand websites and 26 percent go to mobile apps.
Consumers should anticipate seeing a continual expansion in the range of smart wearables accessible in the future of digital marketing. According to Forbes, in the B2B area, social media will become more conversational, video content will be polished for SEO purposes, and email marketing will become even more targeted.
These aspects help shape a digitally bright future for digital marketers, making digital marketing a good career option in 2021.
What Does a Digital Marketer Do?
The main functions of a digital marketer are to generate an audience for a brand or business by using various digital channels such as social media, websites, email marketing, blogs, and more. The digital marketer must also use analytics and data to discover and rectify faults or flaws to achieve better results and higher engagement rates.
Design-based thinking is an essential part of being a digital marketer and is applied to every choice. Design-based thinking refers to the application of user-friendly practices or thinking from the user’s perspective. Because digital marketing is centered primarily on the consumers to be understood and accessible by everybody, design-based thinking is employed for complicated and large-scale problems.
Essential Qualities of a Digital Marketer
- Assist in the development of strategies for establishing a long-term digital relationship with customers.
- Plan and keep track of your company’s social media presence (Twitter, Facebook, etc.)
- Launch optimized online advertisements via Google Adwords, Facebook, and other social media platforms to raise company and brand exposure.
- Participate actively in SEO activities (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails, then distribute them via a variety of platforms.
- Provide content marketing ideas and keep the website up to date.
- To improve the user experience, collaborate with designers.
- Web analytics tools can be used to track the success of digital marketing campaigns (Google Analytics, WebTrends etc.)
- Gain knowledge of current online marketing trends and keep your strategies up to date.
- Partnerships with media agencies and vendors should be maintained.
Perks of Digital Marketing, and why it is the Future over traditional and obsolete marketing.
While you hold the question of whether a digital marketing career is a good career option, Look at some benefits of digital marketing.
Global Reach
For a minimal investment, a website allows you to discover new markets and trade abroad.
Low-Cost
Compared to traditional marketing tactics, a well-planned and well-targeted digital marketing campaign can reach relevant customers considerably cheaper.
Measurable Easily
It’s easier to determine the effectiveness of your online marketing campaign when you use web analytics and other online metric tools. You can get extensive information about how customers interact with your website or respond to your advertising by using Google Analytics.
Personalization
If your client database is linked to your website, you can greet visitors with targeted offers every time they visit the site. The more they buy from you, the better you’ll be able to develop your client profile and promote to them more successfully.
High Conversion Rates
Your consumers are only a few clicks away from purchasing if you have a website. Digital marketing, unlike other forms of media that require users to get up and make a phone call or visit a store, maybe smooth and immediate.
Perks of having a career in Digital Marketing
- Easy Certifications
Once you choose a specialization in most careers, it is tough to change fields and obtain the necessary credentials and tools. However, many tools are available and accessible to anyone in digital marketing, and it is simple to shift into this field.
- Ever-evolving Industry
Since the global pandemic, the value of digital marketing has been widely recognized, and the industry has gotten a significant boost. As a result, it is a burgeoning industry with a growing number of opportunities.
- Valuable Income & Investment Friendly
This is a significant advantage in this profession because it is a rapidly developing industry with plenty of potential for negotiation. This profession does not require an office and can be done in-house or remotely is one of the most excellent aspects. It is also possible to perform it as a freelancer if you have the necessary abilities and expertise.
- Creative Exploration
As part of digital marketing, you’ll have the opportunity to try out new tools like films, design, and audio production, among other things. This allows you to broaden your skillset and let your imagination run wild to achieve significant results.
- Work with people Globally
As you get deeper into the field of digital marketing, you’ll find that you’re continuously learning new things and meeting new people across the globe1q. This allows you to meet new people and network with people from various industries, which helps you find new ways to build your business.
Various roles and careers in Digital Marketing in 2021
- Content Marketing
- Email Marketing
- Influencer (Affiliate) Marketing
- Pay-per-click Advertising (PPC)
- Search Engine Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Video Marketing
Elaborating the roles and their respective yearly salaries mentioned above in simple terms-
- Contact Marketing
Content marketing is the process of using content to increase visitors to a company’s website. Writing high-value, enriching content that converts consumers into committed clients falls under this category.
An average salary- Rs. 8,18,583 per annum.
- Email Marketing
The technique of expanding a brand’s company by sending content directly to a person’s email. Newsletters, blogs, information, and offers are all part of Email Marketing.
Highest average salary- in between Rs. 8,62,718 per annum.
- Influencer (Affiliate) Marketing
The technique of selling your products or services by enlisting the help of popular social media influencers. An influencer engages with a brand for monetary remuneration to promote it to their audience in this new, sophisticated version of native advertising.
An average salary- in between Rs. 15,00,000 to Rs. 20,00,000 per annum.
- Pay-per-Click (PPC)
To gain additional visibility, you can advertise on search engines like Google, Yahoo, or Bing. This is frequently associated with SEO.
An average salary- in between Rs. 4,00,000 to Rs. 5,00,000 per annum.
- Search Engine Marketing (SEM)
The practice of selecting the best keywords to increase traffic to a brand’s website. This is frequently associated with SEO.
An average salary- in between Rs. 9,75,000 per annum.
- Search Engine Optimization (SEO)
The practice of making a brand’s website more visible on search engines such as Google, Yahoo, and Bing.
An average salary- in between Rs. 4,58,532 per annum.
- Social Media Marketing (SMM)
The process of expanding a brand’s business through social media platforms such as Twitter, Instagram, Facebook, YouTube, Pinterest, and others.
An average salary- in between Rs. 6,85,923 per annum.
- Video Marketing
It’s also known as viral marketing, and it’s a method in which a company collaborates with viral video content to promote itself. Although the content is not directly tied to the brand, it captures the viewer’s attention as entertainment. These videos are frequently amusing, goofy, and enjoyable to watch.
An average salary- in between Rs.3,00,000 to Rs. 4,00,000 per annum.
- Web Development
A Web Developers’s responsibilities include developing and designing websites and website applications. They deal with several programming languages and web technologies.
An average salary- in between Rs.3,00,000 to Rs. 5,00,000 per annum.
How to Start a Career in Digital Marketing?
We hope we’ve convinced you to stop questioning, “Is digital marketing a good career?” for all of the reasons and facts stated above.
You could be wondering how you’ll learn the numerous digital marketing abilities and begin your digital marketing profession.
To begin learning, start with the different online videos available on YouTube. Self-learning is the ultimate way to early and stable success.
Start by enrolling in our Online Digital Marketing Course, created by industry expert Sorav Jain, and teach you advanced digital marketing skills in depth.
Practice everything just after you are taught.
Digital Scholar provides 100% Job assistance, making digital marketing a good career option for you.
If you have sincerely decided to explore your digital and creative abilities,
Look at the job opportunities on Linked In and naukri.com, which keeps updating in minutes and hours. The below-taken screenshot was taken while this article was being written, have a look at the vacancies while you read this; a digital marketing career opportunity might be waiting for you.
Also Read: Digital Marketing Career in India
Conclusion
Is Digital Marketing is good career option? YES! Digital Marketing is the future of every business in some way or the other.
Every business will need a digital marketer to keep up on the top of the search list, leading from the front.
If you have any questions or views regarding digital marketing or digital marketing as a good career, notify us by commenting below. We usually reply instantly.
