instagram statistics in india

The Ultimate Instagram Statistics In India: You Probably Didn’t Know Before

Instagram is growing rapidly in India. With millions of users, it’s no wonder brands are looking to capitalize on the platform. But what are the key Instagram statistics in India that you need to know? We’ll explore everything from user demographics to engagement rates. So, whether you’re an individual or a business looking to start using Instagram in India, read on for all the essential stats!

Table of Contents

Instagram had a record-breaking year in 2020. Not only did they introduce Instagram Reels, a much-anticipated video-sharing tool, but the number of individuals using Instagram on a monthly basis surpassed one billion. Furthermore, the social media platform has expanded to accommodate the company’s expanding global commercial accounts.

Knowing the newest and forthcoming Instagram trends for 2024 is critical as you design your Instagram marketing strategy for 2024. Whether you want to grow your Instagram following or just want to know the stats, it’s important to know how the platform is changing.

In this comprehensive article, you will learn about the prominent social media statistics you should be updated with, and a few other Instagram statistics of India.

So let’s begin!

What is Instagram?


Instagram is a popular online photo-sharing software and social media platform bought by Facebook in 2012. Instagram is a smartphone app that allows users to edit and publish photographs and short videos. Users may add a caption to each of their posts, and hashtags and location-based geotags can be used to index and search these posts within the app. When a user tags their posts with hashtags or geotags, they display in their followers’ Instagram feeds and can also be accessed by the general public. Users may also make their profiles private, allowing only their followers to see their posts.

Instagram users may like, comment on, and bookmark other people’s posts, much like they do on other social media platforms. They can also send private messages to their friends using the Instagram Direct tool. With a single click, photos may be shared on one or more other social networking sites, such as Twitter, Facebook, and Tumblr.

Kevin Systrom and Mike Krieger founded Instagram in San Francisco, where they first attempted to create a platform similar to Foursquare before focusing only on photo sharing. Instagram is a combination of the words “instant camera” and “telegram.”

On October 6, 2010, the iOS app was launched in the iTunes App Store, while the Android app was released on April 3, 2012. The platform’s popularity exploded, with more than 40 million active users barely two years after its introduction. This attracted Facebook’s notice, which bought Instagram for $1 billion in the summer of 2012.

Instagram is a useful tool for both people and companies. Companies may create a free business account on the photo-sharing app to advertise their products and brands. Businesses with a business account may get free engagement and impression stats. More than 1 million marketers use Instagram to share their stories and achieve commercial outcomes, according to Instagram’s website. Furthermore, 60% of consumers claim they learn about new items through social media.

Few Major Benefits of Using Instagram in Today’s Era


Instagram’s Audience Is More Engaged Than Facebook’s

In terms of total popularity, Facebook continues to be the most popular social networking platform. However, social media is always changing, and studies show that Instagram users are far more engaged and impressionable than Facebook users.

What precisely does this imply? According to recent studies, Instagram has 58 times the engagement per follower as Facebook. According to studies, Facebook users are far more likely than Instagram users to avoid advertisements: Brand engagement is common among 32 percent of Facebook users and 68 percent of Instagram users. Instagram is an ideal sanctuary for businesses trying to attract customers, thanks to its high engagement rates.

Instagram Encourages Originality

Instagram’s newsfeeds are frequently compared to art galleries. It’s no secret that this social media site is brimming with vibrant, high-quality, entertaining, and visually attractive photographs and videos. Companies can join in the fun by utilising Instagram to market their products and services, reveal behind-the-scenes peeks of their everyday operations, and give followers special glimpses into their business culture.

Instagram Has An Interesting feature Called “Story”

Instagram stories are a one-of-a-kind feature that lets users share customisable photographs or videos that disappear after 24 hours. These stories appear at the top of a user’s main newsfeed. More creative features, like drawing and writing tools, augmented reality filter choices, and the ability to incorporate locations, hashtags, and mentions of other users, are available in Stories.

Instagram just added the option to have “featured stories”. These can be hosted on a company’s profile and accessed after the initial 24-hour period has passed.

Instagram stories provide a plethora of business advantages! They’re ideal for showcasing behind-the-scenes “video” as well as amusing, relevant information that will be noticed.

Instagram Has Advertisements

Business accounts on Instagram, like Facebook, have the option of paying to promote their posts. This strategy is quite advantageous, especially in light of the numbers above, which show how to open Instagram’s audience is to these sorts of ads. Another advantage of Instagram advertising is that it may be highly targeted depending on a user’s location, age, gender, or hobbies. Businesses may also include links in their sponsored posts so that visitors can learn more about them by clicking on them.

Instagram Is Linked To Facebook

Facebook paid $1 billion for Instagram in 2012. Businesses looking to combine these two platforms will profit from this acquisition. As previously said, the concepts of Instagram and Facebook advertisements are extremely similar. Because two platforms are owned by the same company, companies may now run the same ad on both Facebook and Instagram at the same time, allowing for seamless, easy integration. This implies that when a company runs an ad on one of these sites, its reach is immediately doubled!

Instagram Offers Interesting Statistics

Measuring Instagram’s success is straightforward. Businesses may, of course, track their follower numbers as well as total engagement activities like; views and clicks. Built-in analytic reports, on the other hand, make it simple for businesses to analyse the outcomes of their Instagram advertising efforts. These sorts of useful metrics help businesses rapidly understand which types of Instagram posts work best, putting them on the path to long-term success.

Now, let’s dive into the social media statistics you should be aware of!

Social Media Statistics


Significantly, for Indians, social media has functioned as a melting pot of many ideologies and has provided a voice to the voiceless. Because all residents in India have the right to free speech and expression, social media serves as a forum for them to collect information and express themselves. In India, various new subjects and conversations have begun to trend on social media, and many of the hashtags have gone viral.

These are the most recent social media trends that might help your company connect with clients.

The Metaverse:


It’s a shared virtual world or digital reality that you may access through the Internet. Virtual Reality (VR), Augmented Reality (AR), social networking, and online gaming are some of the technologies that have been combined in the metaverse to give the feeling of “virtual presence”. In other words, virtual interaction. Facebook is the forerunner in adopting this technology, having even changed its name to Meta.

Influencer Marketing:


Influencers on social media are employed to promote a brand’s products or services. A marketing strategist assisted method of advertising their items on social media networks.



Following the outbreak, the expansion of LinkedIn in India has been tremendous. Because India is their second-largest market after the United States, a Hindi version of LinkedIn was established to cater to Hindi speakers. It is beneficial to brands if they must target a certain segment of the population.

Also read, Pros And Cons Of Instagram Marketing for more information and knowledge

India’s Social Media Statistics 2024

Indians have flocked to social media like ducks to water. On average, Indians spend 2.36 hours every day on social media. Due to widespread internet access in India, the number of social media users is expected to reach 467 million by 2023. India’s Internet population has risen to 658 million people or nearly 47 percent of the country’s overall population. In India, social media has now become one of the most important aspects of regular internet usage.

No. of Users
Total Population In India01.40 Billion
Active Social Media Users In India0.467 Billion
Number Of Internet Users In India0.658 Billion
Number Of Mobile Internet Users In India 0.601 Billion

The tremendous surge in smartphone usage in India has been fueled by falling smartphone pricing. Another reason driving the widespread use of social media is the simple availability of superfast Internet at affordable costs. The number of people using mobile Internet has surpassed 601 million.

The rising frequency of broadband internet access has increased YouTube and WhatsApp usage. One of the reasons it has surpassed all competitors and built a distinct niche is that they continue to provide unique user experiences to its clients.

PercentageIn Numbers
Annual Growth in Active Social Media Users4.2%19 Million+
Annual Growth Of Internet Users5.4%34 Million+

As per data, the number of social media users began to climb last year, with an annual growth of 4.2 percent in active social media users and more than 19 million new members added. As a result, several social media trends in India are expected to rise. With another 34 million new users, the yearly rise of Internet users is 5.4 percent.

In Numbers
Average Daily Time Spent Using The Internet7 hours 19 mins
Average Daily Time Spent Using Social Media2 hours 36 mins

The average daily time spent on the Internet is 7 hours 19 minutes, with social media accounting for 2 hours 36 minutes of that time.

Social Media PlatformsPercentage
MX Taka Tak23.40%

With 76.50 percent of social media users in India, Instagram will be the most popular social media site in 2022. Young people, particularly teens, make up a large portion of Instagram’s user base. The parent firm, Facebook, spent $1 billion on Instagram. It has evolved into a lucrative source of revenue for artists and a valuable sales channel for corporations.

Facebook is the second most popular platform in India, with 74.70 percent of users having profiles. In India, Facebook is the most popular social media platform among businesses, politicians, and the general public, and it will continue to be so for many years. Many well-known firms have utilised Facebook to interact with their followers.

Twitter (44.90 percent penetration), LinkedIn (37.2 percent penetration), and Pinterest are a few more prominent social networking sites in India (34.9 percent penetration). MX TakaTak (23.40 percent penetration), a short video community created locally and specifically by MX Media & Entertainment, is one of the newcomers, followed by Moj (23.0 percent penetration), another short video app. Discord is the last on the list (18.20 percent penetration)

Few General Instagram Statistics


Every Month, Instagram Is Used By Over 1 Billion People (Backlinko)

Instagram has over one billion monthly users and is showing no signs of slowing off. The United States has the most Instagram users, with 120 million individuals using the photo-sharing app on a monthly basis. Behind Facebook, YouTube, WhatsApp, Facebook Messenger, and TikTok, Instagram is the sixth most popular social site among users. With over 2.7 billion monthly active users, Facebook is the most popular social media site.

In The United States, 46% Of Smartphone Users Use Instagram On A Daily Basis (Backlinko)

According to Backlinko’s recent analysis, the US accounts for around 12% of the 1 billion monthly active Instagram accounts, or 46.2 percent of all US smartphone users. India comes in second with 80 million people, followed by Brazil (77 million), and Indonesia (70 million) (63 million).

Instagram Is The Apple Store’s Second Most Popular Free App (Apple Store)

On this list, only YouTube has more downloads (statistics not yet available). Following closely after are Snapchat, Messenger, and Facebook, indicating Instagram’s continuous development.

Instagram Is The Tenth Most Searched Term On Google (Hootsuite)

What are the most popular Google searches? Famous websites like Facebook, YouTube, Amazon, and Google itself are among the most common requests. Instagram was in the top ten of all search inquiries. Generic search phrases like ‘how-to’ and ‘videos’ are also included. This is an important statistic because this platform is rarely accessed through a web interface and has a worldwide impact.

71.9 Percent Of Instagram Posts Are Photos (Bakers Social)

The majority of Instagram content is images, which is one of the most compelling reasons to use the platform. More than one in ten users uses the network just to shop for or discover new items, emphasising the importance of images in attracting buyers. Video content, which gets more interaction and shares on the network, accounts for a lesser amount.

The Instagram Like Button Is Used 4.2 Billion Times Per Day (Wired)

According to Facebook’s latest statistics, 95 million images are published every day, with an average of 4.2 billion likes each day. In terms of numbers, that’s 130 billion likes in a month and 1.5 trillion likes in a year.

In General, Video Posts Receive More Comments Than Images (Social Insider)

The most detailed Instagram profiles got twice as many comments on video postings as on image ones, according to a recent analysis by SocialInsiders that looked at 7 million posts. Video has a larger possibility of interaction than images, and since the integration of video in feed views was introduced, the amount of attention has increased year after year.

Few General Instagram User Statistics


More Than Half Of The Global Instagram User Base Is Under The Age Of 34 (Statista)

According to Statista, more than half of all Instagram users are 34 years old or younger. This is not surprising given the fact that millions of kids and young people use this social media site on a regular basis. Women aged 18 to 34 made up 13.9 percent of global active Instagram users as of October 2020.

Women Account For 52% Of Instagram Users, While Men Account For 48% (Statista)

According to Statista, women make up 52 percent of Instagram users, while males make up 48 percent. This statistic shows the gender breakdown of Instagram users throughout the world as of October 2020, organised by survey time.

On Average, Instagram Users Spend 28 Minutes Every Day On The Platform (eMarketer)

The typical user spent 28 minutes per day on platform2020, according to eMarketer. Furthermore, they believe that this will rise in the future, and Facebook’s usage time is already decreasing. For the first time in 2019, Instagram saw more daily time spent than Snapchat.

Every Month, 130 Million Instagram Users Click On Shopping Posts (Instagram)

On average, 130 million individuals use Instagram to buy and make transactions straight from the network. Although Instagram’s store app is still a relatively new function, it improves year after year. The new checkout function allows users to purchase items without ever leaving the Instagram app.

Few General Instagram Influencer Statistics


Instagram Influencers Are Currently Worth $1.7 To $2.3 Billion (MediaKix)

According to Mediakix, overall spending on Instagram influencers reached $1.7 billion in 2019 and is expected to reach $2.3 billion by the end of 2020. In 2021, this is expected to increase dramatically. Only $800 million was spent in 2017, whereas $1.3 billion was spent in 2018.

So far, Instagram has over 15 million sponsored posts (MediaKix)

According to a MediaKix analysis, sponsored posts using FTC-approved hashtags climbed by 30% every year, totaling over 15.5 million.

For A Single Sponsored Post, Instagram Influencer Rates Range From $50 To $1 Million (MediaKix)

Instagram has aided the growth of influencer marketing in recent years. Influencers are now classified into many categories, ranging from nano to mega influencers with massive followings. As a result, the rates for sponsored articles vary per influencer.

Top athletes, like Cristiano Ronaldo, may earn up to a million dollars for every sponsored post. Nano- and micro-influencers can earn as little as $50 for freebies and giveaways.

The Top 50 Instagram Influencers Have A Combined Following Of Almost 7.2 Billion People (MediaKix)

The top 50 Instagram influencers have almost 7 billion followers combined. They only had 4 billion followers in 2017, thus, over four years later, these top Instagrammers have gained roughly 70% more followers.

Few General Instagram Ads Statistics


For Every 1,000 Followers, Photo Ads Receive Only One Comment (Jumper Media)

Because Instagram is primarily a photo-sharing network, it’s only natural that their most popular ad is a photo ad. When it comes to sponsored photographs, however, Jumper Media claims that you can only anticipate one remark for every 1,000 followers. There are additional strategies to increase interaction with your content.

Collection Ads Boost Conversions By More Than 6% (Jumper Media)

Collection advertisements allow you to display several advertisements in one ad and allow potential buyers to buy right from the ad.

It’s difficult to obtain statistics on this, but according to Facebook’s findings, collecting advertisements resulted in a 6.3 percent increase in conversions and a 42 percent reduction in conversion expenses when compared to other ad formats.

3x The Engagement Of Video Ads (Media Kix)

When it comes to user engagement, video advertising outperforms photographs, according to Media Kix. Using video advertisements instead of single-photo ads can improve engagement by up to 3x. Plus, video allows you to say a lot more in a short amount of time.

Instagram Statistics India [2021-2022]

  • In January 2021, India had 144 080 000 Instagram users, accounting for 10.1 percent of the country’s total population.
  • Men accounted for 72.9 percent of the total.
  • The most frequent users were those aged 18 to 24. (62 000 000).
  • Men have a 46 million-to-one advantage over women in the 18-to-24-year-old age group.
  • In January 2022, India had 253 335 900 Instagram users, accounting for 17.8% of the country’s total population.
  • The bulk of them (71.4 percent) were guys.
  • The most frequent users were those aged 18 to 24. (105 100 000).
  • Men outnumber women by 75 500 000 in the 18-24 age group.


Every day, millions of teens and young adults visit this social networking platform. Instagram has rapidly evolved from a fashionable app to a large marketing social network, with no signs of slowing down. 

Digital Scholar’s Instagram reels mastery course is the most recent and updated course from India’s best digital marketing institute and is taught by Sorav Jain himself the most popular Instagram Influencer. Opt for the course and flourish your Instagram marketing skills today.

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What do you think about the above comprehensive article? Do let us know in the comments section below!

Happy Learning & Instagramming!

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

Comments on “The Ultimate Instagram Statistics In India: You Probably Didn’t Know Before

  1. Great insights on the growth of Instagram in India! The stats on the average time spent by users on the platform is quite shocking. Thanks for sharing!

  2. Wow, I had no idea Instagram had so many users in India! The statistics about the average time spent on the app are mind-boggling. I’m definitely going to take these insights into consideration for my social media marketing strategy. Thanks for sharing!

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